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You searched for subject:(word of mouth). Showing records 1 – 30 of 611 total matches.

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NSYSU

1. Chen, Yu-Chih. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.

Degree: Master, Business Management, 2014, NSYSU

 In our modern society with developed network technology, it really influence our method for searching information greatly. Modern people canât search and transfer information and… (more)

Subjects/Keywords: facebook; Word-of-Mouth; Online Word-of-Mouth; Check-in; Word-of-Mouth process

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2014). A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Thesis, NSYSU. Accessed July 08, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Web. 08 Jul 2020.

Vancouver:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Jul 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

2. Ishida, Koji. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.

Degree: School of Hotel and Restaurant Administration, 2011, Oklahoma State University

Word-of-Mouth effect on products decision-making have been studied for over 40 years. However, the effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism… (more)

Subjects/Keywords: destination image; electronic word-of-mouth; ewom; traditional word-of-mouth; wom; word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ishida, K. (2011). Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Thesis, Oklahoma State University. Accessed July 08, 2020. http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Web. 08 Jul 2020.

Vancouver:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Internet] [Thesis]. Oklahoma State University; 2011. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Thesis]. Oklahoma State University; 2011. Available from: http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

3. Tomhill, Katarina. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.

Degree: Media Studies, 2014, Stockholm University

  Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en… (more)

Subjects/Keywords: Buzzador; word of mouth; konstruerad word of mouth; organisk word of mouth; opinionsledare; early adopters

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tomhill, K. (2014). En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Thesis, Stockholm University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Web. 08 Jul 2020.

Vancouver:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Internet] [Thesis]. Stockholm University; 2014. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

4. Kim, Hongbum. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.

Degree: PhD, Business Administration, 2013, University of Georgia

 This dissertation focuses on online Word-Of-Mouth (WOM) about promotions. It investigates information source effects associated with online WOM about promotions in two different ways: (a)… (more)

Subjects/Keywords: Online word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, H. (2013). Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd

Chicago Manual of Style (16th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Doctoral Dissertation, University of Georgia. Accessed July 08, 2020. http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

MLA Handbook (7th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Web. 08 Jul 2020.

Vancouver:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Internet] [Doctoral dissertation]. University of Georgia; 2013. [cited 2020 Jul 08]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

Council of Science Editors:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Doctoral Dissertation]. University of Georgia; 2013. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd


Queens University

5. Pyle, Martin Allan. Using Word-of-Mouth to Portray an Image of Being Knowledgeable .

Degree: Management, 2013, Queens University

Word-of-mouth (WOM) is a powerful phenomenon, with the potential to determine a brand’s success by influencing both purchase decisions and the consumers’ experiences. While the… (more)

Subjects/Keywords: Word-of-Mouth; Marketing

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APA (6th Edition):

Pyle, M. A. (2013). Using Word-of-Mouth to Portray an Image of Being Knowledgeable . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Thesis, Queens University. Accessed July 08, 2020. http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Web. 08 Jul 2020.

Vancouver:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Internet] [Thesis]. Queens University; 2013. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Thesis]. Queens University; 2013. Available from: http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Sampaio, Ana Rita Serpa Pinto. Word-of-mouth electrónico : as motivações dos consumidores no Facebook.

Degree: 2012, RCAAP

 Dada a crescente desconfiança dos consumidores em relação aos meios publicitários tradicionais, o word-of-mouth electrónico (eWOM) tem vindo a ser cada vez mais valorizado pelas… (more)

Subjects/Keywords: Word-of-mouth; Electronic word-of-mouth; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sampaio, A. R. S. P. (2012). Word-of-mouth electrónico : as motivações dos consumidores no Facebook. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Thesis, RCAAP. Accessed July 08, 2020. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Web. 08 Jul 2020.

Vancouver:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Internet] [Thesis]. RCAAP; 2012. [cited 2020 Jul 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Thesis]. RCAAP; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New South Wales

7. An, Jake. Tapping into customers' social motives for driving word-of-mouth marketing success.

Degree: Marketing, 2018, University of New South Wales

 In today’s business environment characterized by ever-increasing interconnectedness between customers,effective management of both incentivized and organic word-of-mouth (WOM) is essential for businesssuccess. The objectives of… (more)

Subjects/Keywords: Word-of-mouth content; Word-of-mouth; Social motives

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

An, J. (2018). Tapping into customers' social motives for driving word-of-mouth marketing success. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true

Chicago Manual of Style (16th Edition):

An, Jake. “Tapping into customers' social motives for driving word-of-mouth marketing success.” 2018. Doctoral Dissertation, University of New South Wales. Accessed July 08, 2020. http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true.

MLA Handbook (7th Edition):

An, Jake. “Tapping into customers' social motives for driving word-of-mouth marketing success.” 2018. Web. 08 Jul 2020.

Vancouver:

An J. Tapping into customers' social motives for driving word-of-mouth marketing success. [Internet] [Doctoral dissertation]. University of New South Wales; 2018. [cited 2020 Jul 08]. Available from: http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true.

Council of Science Editors:

An J. Tapping into customers' social motives for driving word-of-mouth marketing success. [Doctoral Dissertation]. University of New South Wales; 2018. Available from: http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true


University of Texas – Austin

8. Kim, Kyung Ok. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.

Degree: PhD, Advertising, 2014, University of Texas – Austin

 In this dissertation, I examine how online conversations as electronic word-of-mouth (eWOM) information via social media networks affect business outcomes. Using data from the movie… (more)

Subjects/Keywords: Electronic word of mouth; Word of mouth; Social media; Digital marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, K. O. (2014). A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/26855

Chicago Manual of Style (16th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Doctoral Dissertation, University of Texas – Austin. Accessed July 08, 2020. http://hdl.handle.net/2152/26855.

MLA Handbook (7th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Web. 08 Jul 2020.

Vancouver:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2014. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/2152/26855.

Council of Science Editors:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Doctoral Dissertation]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/26855

9. Bäcklund, Jonas. WOM vs eWOM : En komparativ studie av WOM vs EWOM.

Degree: Business Studies, 2017, Södertörn University

  In this paper the perceived credibility of word of mouth (WOM) is compared with the perceived credibility of electronic word of mouth (eWOM) from… (more)

Subjects/Keywords: Word of mouth; Trovärdighet; Elektronisk Word of mouth; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bäcklund, J. (2017). WOM vs eWOM : En komparativ studie av WOM vs EWOM. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bäcklund, Jonas. “WOM vs eWOM : En komparativ studie av WOM vs EWOM.” 2017. Thesis, Södertörn University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bäcklund, Jonas. “WOM vs eWOM : En komparativ studie av WOM vs EWOM.” 2017. Web. 08 Jul 2020.

Vancouver:

Bäcklund J. WOM vs eWOM : En komparativ studie av WOM vs EWOM. [Internet] [Thesis]. Södertörn University; 2017. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bäcklund J. WOM vs eWOM : En komparativ studie av WOM vs EWOM. [Thesis]. Södertörn University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Lu, Chao-yuan. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.

Degree: Master, Business Management, 2015, NSYSU

 Since the rise of the Internet and social media, the Word-of-Mouth marketing has different features. Consumers not only transmit the Word-of-Mouth but also dependent on… (more)

Subjects/Keywords: Word-of-Mouth; Word-of-Mouth motivation; Wowprime; Scandal of animal feed oil

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, C. (2015). A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Chao-yuan. “A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.” 2015. Thesis, NSYSU. Accessed July 08, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Chao-yuan. “A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.” 2015. Web. 08 Jul 2020.

Vancouver:

Lu C. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Jul 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stellenbosch University

11. Van Loggerenberg, Marthinus. Word-of-mouth marketing to emerging black middle class women in South Africa.

Degree: 2009, Stellenbosch University

Thesis (MBA (Business Management)) – University of Stellenbosch, 2009.

ENGLISH ABSTRACT: Word-of-mouth is fluid and happening everywhere. Networks are invisible and sensitive to organisational behaviour. The… (more)

Subjects/Keywords: Business management; Word-of-mouth advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Van Loggerenberg, M. (2009). Word-of-mouth marketing to emerging black middle class women in South Africa. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Van Loggerenberg, Marthinus. “Word-of-mouth marketing to emerging black middle class women in South Africa.” 2009. Thesis, Stellenbosch University. Accessed July 08, 2020. http://hdl.handle.net/10019.1/982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Van Loggerenberg, Marthinus. “Word-of-mouth marketing to emerging black middle class women in South Africa.” 2009. Web. 08 Jul 2020.

Vancouver:

Van Loggerenberg M. Word-of-mouth marketing to emerging black middle class women in South Africa. [Internet] [Thesis]. Stellenbosch University; 2009. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10019.1/982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Van Loggerenberg M. Word-of-mouth marketing to emerging black middle class women in South Africa. [Thesis]. Stellenbosch University; 2009. Available from: http://hdl.handle.net/10019.1/982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Alves, Sandra da Conceição Ascensão. Os Backpackers: a importância do WOM e os seus antecedentes.

Degree: 2013, Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu

Mestrado em Marketing Research

O presente estudo analisa os factores antecedentes do conteúdo da mensagem Word-of-Mouth (WOM) dos backpackers. Propõe-se um modelo no qual o… (more)

Subjects/Keywords: Backpackers; Word-of-Mouth; Interacções sociais; Turismo

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APA (6th Edition):

Alves, S. d. C. A. (2013). Os Backpackers: a importância do WOM e os seus antecedentes. (Thesis). Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alves, Sandra da Conceição Ascensão. “Os Backpackers: a importância do WOM e os seus antecedentes.” 2013. Thesis, Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu. Accessed July 08, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alves, Sandra da Conceição Ascensão. “Os Backpackers: a importância do WOM e os seus antecedentes.” 2013. Web. 08 Jul 2020.

Vancouver:

Alves SdCA. Os Backpackers: a importância do WOM e os seus antecedentes. [Internet] [Thesis]. Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu; 2013. [cited 2020 Jul 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alves SdCA. Os Backpackers: a importância do WOM e os seus antecedentes. [Thesis]. Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

13. Kujala, Riikka. Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku .

Degree: 2014, Tampere University

 Tutkimuksen tarkoituksena oli kuvata ja analysoida videoblogeissa ilmenevän elektronisen word-of-mouthin uskottavuutta nuorten katsojien keskuudessa. Uskottavuutta tarkasteltiin ja vertailtiin vahvistetun sekä orgaanisen eWOMin välillä. Videoblogit luovat… (more)

Subjects/Keywords: videoblogit; elektroninen word-of-mouth; uskottavuus

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kujala, R. (2014). Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/95240

Chicago Manual of Style (16th Edition):

Kujala, Riikka. “Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku .” 2014. Masters Thesis, Tampere University. Accessed July 08, 2020. https://trepo.tuni.fi/handle/10024/95240.

MLA Handbook (7th Edition):

Kujala, Riikka. “Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku .” 2014. Web. 08 Jul 2020.

Vancouver:

Kujala R. Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku . [Internet] [Masters thesis]. Tampere University; 2014. [cited 2020 Jul 08]. Available from: https://trepo.tuni.fi/handle/10024/95240.

Council of Science Editors:

Kujala R. Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku . [Masters Thesis]. Tampere University; 2014. Available from: https://trepo.tuni.fi/handle/10024/95240


Tampere University

14. Iduozee, Eni. The credibility of online consumer reviews. Case Lumene .

Degree: 2015, Tampere University

 Kuluttajien nettiarvostelujen määrä on kasvanut huimasti viimeisen vuosikymmenen aikana. Niistä on tullut yleinen muoto elektronista word-of-mouth viestintää (eWOM). Tämän päivän modernissa virtuaalisessa ympäristössä kuluttajien on… (more)

Subjects/Keywords: kuluttajien nettiarvostelut; elektroninen word-of-mouth; uskottavuus

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APA (6th Edition):

Iduozee, E. (2015). The credibility of online consumer reviews. Case Lumene . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/98310

Chicago Manual of Style (16th Edition):

Iduozee, Eni. “The credibility of online consumer reviews. Case Lumene .” 2015. Masters Thesis, Tampere University. Accessed July 08, 2020. https://trepo.tuni.fi/handle/10024/98310.

MLA Handbook (7th Edition):

Iduozee, Eni. “The credibility of online consumer reviews. Case Lumene .” 2015. Web. 08 Jul 2020.

Vancouver:

Iduozee E. The credibility of online consumer reviews. Case Lumene . [Internet] [Masters thesis]. Tampere University; 2015. [cited 2020 Jul 08]. Available from: https://trepo.tuni.fi/handle/10024/98310.

Council of Science Editors:

Iduozee E. The credibility of online consumer reviews. Case Lumene . [Masters Thesis]. Tampere University; 2015. Available from: https://trepo.tuni.fi/handle/10024/98310


Rutgers University

15. Ulu, Sevincgul, 1983-. The effect of fertility on women's word-of-mouth behavior.

Degree: PhD, Management, 2018, Rutgers University

The power of word-of-mouth (WOM) lies in its ability to influence consumer behavior and purchase intention, highlighting drivers of WOM behaviors that are critical to… (more)

Subjects/Keywords: Word-of-mouth advertising; Fertility, Human

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APA (6th Edition):

Ulu, Sevincgul, 1. (2018). The effect of fertility on women's word-of-mouth behavior. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/59319/

Chicago Manual of Style (16th Edition):

Ulu, Sevincgul, 1983-. “The effect of fertility on women's word-of-mouth behavior.” 2018. Doctoral Dissertation, Rutgers University. Accessed July 08, 2020. https://rucore.libraries.rutgers.edu/rutgers-lib/59319/.

MLA Handbook (7th Edition):

Ulu, Sevincgul, 1983-. “The effect of fertility on women's word-of-mouth behavior.” 2018. Web. 08 Jul 2020.

Vancouver:

Ulu, Sevincgul 1. The effect of fertility on women's word-of-mouth behavior. [Internet] [Doctoral dissertation]. Rutgers University; 2018. [cited 2020 Jul 08]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/59319/.

Council of Science Editors:

Ulu, Sevincgul 1. The effect of fertility on women's word-of-mouth behavior. [Doctoral Dissertation]. Rutgers University; 2018. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/59319/


Georgia State University

16. Baker, Andrew M. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.

Degree: PhD, Marketing, 2011, Georgia State University

  To aid in resolving some of the ambiguity in the literature about the impact of different forms of WOM on brand performance, this dissertation… (more)

Subjects/Keywords: word of mouth; branding; hierarchical models; marketing

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APA (6th Edition):

Baker, A. M. (2011). How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. (Doctoral Dissertation). Georgia State University. Retrieved from https://scholarworks.gsu.edu/marketing_diss/19

Chicago Manual of Style (16th Edition):

Baker, Andrew M. “How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.” 2011. Doctoral Dissertation, Georgia State University. Accessed July 08, 2020. https://scholarworks.gsu.edu/marketing_diss/19.

MLA Handbook (7th Edition):

Baker, Andrew M. “How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.” 2011. Web. 08 Jul 2020.

Vancouver:

Baker AM. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. [Internet] [Doctoral dissertation]. Georgia State University; 2011. [cited 2020 Jul 08]. Available from: https://scholarworks.gsu.edu/marketing_diss/19.

Council of Science Editors:

Baker AM. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. [Doctoral Dissertation]. Georgia State University; 2011. Available from: https://scholarworks.gsu.edu/marketing_diss/19


Victoria University of Wellington

17. Yang, Lin. Online Word-of-Mouth Communication in a Collectivist Society.

Degree: 2014, Victoria University of Wellington

Word-of-mouth (WOM) is perceived by consumers as a highly credible source of information, and online channels for WOM have become increasingly popular among consumers. Although… (more)

Subjects/Keywords: Word-of-mouth; Collectivism; Chinese consumer

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APA (6th Edition):

Yang, L. (2014). Online Word-of-Mouth Communication in a Collectivist Society. (Doctoral Dissertation). Victoria University of Wellington. Retrieved from http://hdl.handle.net/10063/8708

Chicago Manual of Style (16th Edition):

Yang, Lin. “Online Word-of-Mouth Communication in a Collectivist Society.” 2014. Doctoral Dissertation, Victoria University of Wellington. Accessed July 08, 2020. http://hdl.handle.net/10063/8708.

MLA Handbook (7th Edition):

Yang, Lin. “Online Word-of-Mouth Communication in a Collectivist Society.” 2014. Web. 08 Jul 2020.

Vancouver:

Yang L. Online Word-of-Mouth Communication in a Collectivist Society. [Internet] [Doctoral dissertation]. Victoria University of Wellington; 2014. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10063/8708.

Council of Science Editors:

Yang L. Online Word-of-Mouth Communication in a Collectivist Society. [Doctoral Dissertation]. Victoria University of Wellington; 2014. Available from: http://hdl.handle.net/10063/8708


Drexel University

18. Cohen, Alex Howard. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.

Degree: 2017, Drexel University

 This three-part study examines how online accessibility-related service failures adversely impact a retailer through avoidance behaviors by directly offended disabled consumers (30 million Americans), their… (more)

Subjects/Keywords: Marketing; Disabilities; Empathy; Word-of-mouth advertising

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APA (6th Edition):

Cohen, A. H. (2017). Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/idea:7410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cohen, Alex Howard. “Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.” 2017. Thesis, Drexel University. Accessed July 08, 2020. http://hdl.handle.net/1860/idea:7410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cohen, Alex Howard. “Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.” 2017. Web. 08 Jul 2020.

Vancouver:

Cohen AH. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. [Internet] [Thesis]. Drexel University; 2017. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/1860/idea:7410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cohen AH. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. [Thesis]. Drexel University; 2017. Available from: http://hdl.handle.net/1860/idea:7410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. Hsiao, Yi-Tan. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.

Degree: Master, Information Management, 2010, NSYSU

 Since the limitations for the presentation of information on the internet, shopping online makes consumers feel cognitive dissonance more easily compared with traditional shopping. While… (more)

Subjects/Keywords: Consumer Attitude; Electronic Word-of-Mouth; Post-Purchase Cognitive Dissonance; Negative Word-of-Mouth Intention

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APA (6th Edition):

Hsiao, Y. (2010). The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Thesis, NSYSU. Accessed July 08, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Web. 08 Jul 2020.

Vancouver:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Internet] [Thesis]. NSYSU; 2010. [cited 2020 Jul 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

20. [No author]. What you say? Word of mouth within social media .

Degree: 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (wom); Social media; Electronic word of mouth (ewom); Twitter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). What you say? Word of mouth within social media . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

Chicago Manual of Style (16th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Masters Thesis, University of Pretoria. Accessed July 08, 2020. http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

MLA Handbook (7th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Web. 08 Jul 2020.

Vancouver:

author] [. What you say? Word of mouth within social media . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Jul 08]. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

Council of Science Editors:

author] [. What you say? Word of mouth within social media . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

21. Rodrigues, Teresa Margarida Oliveira. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.

Degree: 2012, Instituto Politécnico de Leiria

Dissertação de Mestrado em Marketing Relacional apresentada à ESTG - Escola Superior de Tecnologia e Gestão do IPL - Instituto Politécnico de Leiria.

As comunicações… (more)

Subjects/Keywords: Word-of-mouth positivo; Word-of-mouth negativo; Recomendação da escola; Escolas profissionais; Alunos

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APA (6th Edition):

Rodrigues, T. M. O. (2012). Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. (Thesis). Instituto Politécnico de Leiria. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rodrigues, Teresa Margarida Oliveira. “Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.” 2012. Thesis, Instituto Politécnico de Leiria. Accessed July 08, 2020. http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rodrigues, Teresa Margarida Oliveira. “Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.” 2012. Web. 08 Jul 2020.

Vancouver:

Rodrigues TMO. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. [Internet] [Thesis]. Instituto Politécnico de Leiria; 2012. [cited 2020 Jul 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rodrigues TMO. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. [Thesis]. Instituto Politécnico de Leiria; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

22. Rennison, Robyn. What you say? Word of mouth within social media.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (WOM); Social media; Electronic word of mouth (EWOM); Twitter

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APA (6th Edition):

Rennison, R. (2012). What you say? Word of mouth within social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25221

Chicago Manual of Style (16th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Masters Thesis, University of Pretoria. Accessed July 08, 2020. http://hdl.handle.net/2263/25221.

MLA Handbook (7th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Web. 08 Jul 2020.

Vancouver:

Rennison R. What you say? Word of mouth within social media. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/2263/25221.

Council of Science Editors:

Rennison R. What you say? Word of mouth within social media. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25221


Halmstad University

23. Jirholm, Sara. eWOM-Affordance i Sociala Medier.

Degree: Information Technology, 2015, Halmstad University

Word-of-mouth (WOM) är ett begrepp som länge varit känt inom företagsvärlden och syftar till fenomenet där kunder delar med sig muntligt av sina erfarenheter… (more)

Subjects/Keywords: Affordance; Social media; electronic word-of-mouth; Affordance; Sociala medier; electronic word-of-mouth

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APA (6th Edition):

Jirholm, S. (2015). eWOM-Affordance i Sociala Medier. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Thesis, Halmstad University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Web. 08 Jul 2020.

Vancouver:

Jirholm S. eWOM-Affordance i Sociala Medier. [Internet] [Thesis]. Halmstad University; 2015. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jirholm S. eWOM-Affordance i Sociala Medier. [Thesis]. Halmstad University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Morais, Nilnta Elpida. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.

Degree: Business and Economic Studies, 2012, University of Gävle

  Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and… (more)

Subjects/Keywords: viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction

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APA (6th Edition):

Morais, N. E. (2012). Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Thesis, University of Gävle. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Web. 08 Jul 2020.

Vancouver:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Internet] [Thesis]. University of Gävle; 2012. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Thesis]. University of Gävle; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

25. Khosropour, Nina. Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter).

Degree: Social Sciences, 2020, Södertörn University

Word of mouth is one of the most effective marketing techniques and have been for a long time. Studies have shown a difference in… (more)

Subjects/Keywords: Word of mouth; electronic word of mouth; negative electronic word of mouth; high engagement product; digital marketing; Word of mouth; elektronisk word of mouth; negativ elektronisk word of mouth; högengagemangsprodukter; digital marknadsföring; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Khosropour, N. (2020). Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter). (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41104

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Khosropour, Nina. “Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter).” 2020. Thesis, Södertörn University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41104.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Khosropour, Nina. “Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter).” 2020. Web. 08 Jul 2020.

Vancouver:

Khosropour N. Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter). [Internet] [Thesis]. Södertörn University; 2020. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41104.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Khosropour N. Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter). [Thesis]. Södertörn University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41104

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

26. Lee, Chung Hun. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.

Degree: PhD, Hotel, Restaurant, and Institutional Management, 2011, Penn State University

 The Internet has produced numerous online word of mouth communication channels where prospective consumers can readily acquire from other consumers a great deal of positive… (more)

Subjects/Keywords: organizatinal response; opinion consensus; negative word-of-mouth communication; Electronic word-of-mouth; potential consumers; attitude change

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, C. H. (2011). Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. (Doctoral Dissertation). Penn State University. Retrieved from https://etda.libraries.psu.edu/catalog/12105

Chicago Manual of Style (16th Edition):

Lee, Chung Hun. “Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.” 2011. Doctoral Dissertation, Penn State University. Accessed July 08, 2020. https://etda.libraries.psu.edu/catalog/12105.

MLA Handbook (7th Edition):

Lee, Chung Hun. “Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.” 2011. Web. 08 Jul 2020.

Vancouver:

Lee CH. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. [Internet] [Doctoral dissertation]. Penn State University; 2011. [cited 2020 Jul 08]. Available from: https://etda.libraries.psu.edu/catalog/12105.

Council of Science Editors:

Lee CH. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. [Doctoral Dissertation]. Penn State University; 2011. Available from: https://etda.libraries.psu.edu/catalog/12105


University of Helsinki

27. Iho, Satu. Cooperation and learning in an evolutionary context.

Degree: Department of Economic and Political Studies: Economics: General Economics; Helsingfors universitet, Institutionen för ekonomi och politik: Nationalekonomi: Allmänna linjen i nationalekonomi, 2010, University of Helsinki

This thesis studies the evolution of conditional cooperation in a population where social norms are present. The model of Spichtig and Traxler (2007) is based… (more)

Subjects/Keywords: evolution; cooperation; social learning; word-of-mouth; social norm; evolution; cooperation; social learning; word-of-mouth; social norm

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Iho, S. (2010). Cooperation and learning in an evolutionary context. (Masters Thesis). University of Helsinki. Retrieved from http://hdl.handle.net/10138/17241

Chicago Manual of Style (16th Edition):

Iho, Satu. “Cooperation and learning in an evolutionary context.” 2010. Masters Thesis, University of Helsinki. Accessed July 08, 2020. http://hdl.handle.net/10138/17241.

MLA Handbook (7th Edition):

Iho, Satu. “Cooperation and learning in an evolutionary context.” 2010. Web. 08 Jul 2020.

Vancouver:

Iho S. Cooperation and learning in an evolutionary context. [Internet] [Masters thesis]. University of Helsinki; 2010. [cited 2020 Jul 08]. Available from: http://hdl.handle.net/10138/17241.

Council of Science Editors:

Iho S. Cooperation and learning in an evolutionary context. [Masters Thesis]. University of Helsinki; 2010. Available from: http://hdl.handle.net/10138/17241


University of North Texas

28. Ngamsiriudom, Waros. Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications.

Degree: 2014, University of North Texas

 Previous empirical research and anecdotal accounts suggest that “subclinical narcissism” or “average Joe’s narcissism” is one of the most prevalent social phenomena in many parts… (more)

Subjects/Keywords: word-of-mouth; narcissism; social exchange; social comparison; need for uniqueness; Narcissism.; Word-of-mouth advertising.; Consumer behavior.

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APA (6th Edition):

Ngamsiriudom, W. (2014). Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc699949/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ngamsiriudom, Waros. “Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications.” 2014. Thesis, University of North Texas. Accessed July 08, 2020. https://digital.library.unt.edu/ark:/67531/metadc699949/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ngamsiriudom, Waros. “Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications.” 2014. Web. 08 Jul 2020.

Vancouver:

Ngamsiriudom W. Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications. [Internet] [Thesis]. University of North Texas; 2014. [cited 2020 Jul 08]. Available from: https://digital.library.unt.edu/ark:/67531/metadc699949/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ngamsiriudom W. Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications. [Thesis]. University of North Texas; 2014. Available from: https://digital.library.unt.edu/ark:/67531/metadc699949/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Guelph

29. Tan, Qianyi. The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude .

Degree: 2018, University of Guelph

 This research studies the impact that valence and endorsement styles have on attitude formation in narrowcasting and broadcasting online mediums. The purpose is to determine… (more)

Subjects/Keywords: audience size; word of mouth; word-of-mouth valence; social media; self-presentation; self-focus; other-focus; language

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APA (6th Edition):

Tan, Q. (2018). The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude . (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/14146

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tan, Qianyi. “The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude .” 2018. Thesis, University of Guelph. Accessed July 08, 2020. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/14146.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tan, Qianyi. “The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude .” 2018. Web. 08 Jul 2020.

Vancouver:

Tan Q. The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude . [Internet] [Thesis]. University of Guelph; 2018. [cited 2020 Jul 08]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/14146.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tan Q. The Effect of Medium, Endorsement Styles, and Valence on Consumer Attitude . [Thesis]. University of Guelph; 2018. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/14146

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Henriksson, Linnea. Managing brand associations : The key to strong and successful brand equity.

Degree: Business Studies, 2011, Södertörn University

Denna uppsats behandlar varumärkesassociationer samt dess påverkan på varumärkeskapital. Uppsatsen är genomförd som en fallstudie och undersöker hur det svenska telekommunikationsföretaget Tre tolkar konsumenters… (more)

Subjects/Keywords: Brand; Brand Associations; Brand Equity; Word-of-mouth; Telecommunication; Varumärke; Varumärkesassociationer; Varumärkeskapital; Word-of-mouth; Telekommunikation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Henriksson, L. (2011). Managing brand associations : The key to strong and successful brand equity. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16944

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Henriksson, Linnea. “Managing brand associations : The key to strong and successful brand equity.” 2011. Thesis, Södertörn University. Accessed July 08, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16944.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Henriksson, Linnea. “Managing brand associations : The key to strong and successful brand equity.” 2011. Web. 08 Jul 2020.

Vancouver:

Henriksson L. Managing brand associations : The key to strong and successful brand equity. [Internet] [Thesis]. Södertörn University; 2011. [cited 2020 Jul 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16944.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Henriksson L. Managing brand associations : The key to strong and successful brand equity. [Thesis]. Södertörn University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16944

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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