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You searched for subject:(word of mouth). Showing records 1 – 30 of 568 total matches.

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NSYSU

1. Chen, Yu-Chih. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.

Degree: Master, Business Management, 2014, NSYSU

 In our modern society with developed network technology, it really influence our method for searching information greatly. Modern people canât search and transfer information and… (more)

Subjects/Keywords: facebook; Word-of-Mouth; Online Word-of-Mouth; Check-in; Word-of-Mouth process

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2014). A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Thesis, NSYSU. Accessed June 26, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Web. 26 Jun 2019.

Vancouver:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Jun 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

2. Tomhill, Katarina. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.

Degree: Media Studies, 2014, Stockholm University

  Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en… (more)

Subjects/Keywords: Buzzador; word of mouth; konstruerad word of mouth; organisk word of mouth; opinionsledare; early adopters

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tomhill, K. (2014). En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Thesis, Stockholm University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Web. 26 Jun 2019.

Vancouver:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Internet] [Thesis]. Stockholm University; 2014. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

3. Ishida, Koji. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.

Degree: School of Hotel and Restaurant Administration, 2011, Oklahoma State University

Word-of-Mouth effect on products decision-making have been studied for over 40 years. However, the effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism… (more)

Subjects/Keywords: destination image; electronic word-of-mouth; ewom; traditional word-of-mouth; wom; word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ishida, K. (2011). Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Thesis, Oklahoma State University. Accessed June 26, 2019. http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Web. 26 Jun 2019.

Vancouver:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Internet] [Thesis]. Oklahoma State University; 2011. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Thesis]. Oklahoma State University; 2011. Available from: http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

4. Kim, Hongbum. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.

Degree: PhD, Business Administration, 2013, University of Georgia

 This dissertation focuses on online Word-Of-Mouth (WOM) about promotions. It investigates information source effects associated with online WOM about promotions in two different ways: (a)… (more)

Subjects/Keywords: Online word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, H. (2013). Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd

Chicago Manual of Style (16th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Doctoral Dissertation, University of Georgia. Accessed June 26, 2019. http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

MLA Handbook (7th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Web. 26 Jun 2019.

Vancouver:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Internet] [Doctoral dissertation]. University of Georgia; 2013. [cited 2019 Jun 26]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

Council of Science Editors:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Doctoral Dissertation]. University of Georgia; 2013. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd


Queens University

5. Pyle, Martin Allan. Using Word-of-Mouth to Portray an Image of Being Knowledgeable .

Degree: Management, 2013, Queens University

Word-of-mouth (WOM) is a powerful phenomenon, with the potential to determine a brand’s success by influencing both purchase decisions and the consumers’ experiences. While the… (more)

Subjects/Keywords: Word-of-Mouth; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pyle, M. A. (2013). Using Word-of-Mouth to Portray an Image of Being Knowledgeable . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Thesis, Queens University. Accessed June 26, 2019. http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Web. 26 Jun 2019.

Vancouver:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Internet] [Thesis]. Queens University; 2013. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Thesis]. Queens University; 2013. Available from: http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

6. Blom, Beatrice. Buzz : Med individen som insats.

Degree: Linnaeus School of Business and Economics, 2010, Linnaeus University

  abstract   buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon… (more)

Subjects/Keywords: Buzz; Word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blom, B. (2010). Buzz : Med individen som insats. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Blom, Beatrice. “Buzz : Med individen som insats.” 2010. Thesis, Linnaeus University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Blom, Beatrice. “Buzz : Med individen som insats.” 2010. Web. 26 Jun 2019.

Vancouver:

Blom B. Buzz : Med individen som insats. [Internet] [Thesis]. Linnaeus University; 2010. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Blom B. Buzz : Med individen som insats. [Thesis]. Linnaeus University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Sampaio, Ana Rita Serpa Pinto. Word-of-mouth electrónico : as motivações dos consumidores no Facebook.

Degree: 2012, RCAAP

 Dada a crescente desconfiança dos consumidores em relação aos meios publicitários tradicionais, o word-of-mouth electrónico (eWOM) tem vindo a ser cada vez mais valorizado pelas… (more)

Subjects/Keywords: Word-of-mouth; Electronic word-of-mouth; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sampaio, A. R. S. P. (2012). Word-of-mouth electrónico : as motivações dos consumidores no Facebook. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Thesis, RCAAP. Accessed June 26, 2019. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Web. 26 Jun 2019.

Vancouver:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Internet] [Thesis]. RCAAP; 2012. [cited 2019 Jun 26]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Thesis]. RCAAP; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Bäcklund, Jonas. WOM vs eWOM : En komparativ studie av WOM vs EWOM.

Degree: Business Studies, 2017, Södertörn University

  In this paper the perceived credibility of word of mouth (WOM) is compared with the perceived credibility of electronic word of mouth (eWOM) from… (more)

Subjects/Keywords: Word of mouth; Trovärdighet; Elektronisk Word of mouth; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bäcklund, J. (2017). WOM vs eWOM : En komparativ studie av WOM vs EWOM. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bäcklund, Jonas. “WOM vs eWOM : En komparativ studie av WOM vs EWOM.” 2017. Thesis, Södertörn University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bäcklund, Jonas. “WOM vs eWOM : En komparativ studie av WOM vs EWOM.” 2017. Web. 26 Jun 2019.

Vancouver:

Bäcklund J. WOM vs eWOM : En komparativ studie av WOM vs EWOM. [Internet] [Thesis]. Södertörn University; 2017. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bäcklund J. WOM vs eWOM : En komparativ studie av WOM vs EWOM. [Thesis]. Södertörn University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

9. Zhang, Jie, doctor of advertising. Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication.

Degree: Advertising, 2010, University of Texas – Austin

 Past studies suggest that market mavenism refers to the degree to which a consumer is likely to become a market maven. High market mavenism consumers… (more)

Subjects/Keywords: Word-of-mouth; Electronic word-of-mouth; Mavenism; Market involvement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhang, Jie, d. o. a. (2010). Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication. (Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2010-08-1574

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhang, Jie, doctor of advertising. “Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication.” 2010. Thesis, University of Texas – Austin. Accessed June 26, 2019. http://hdl.handle.net/2152/ETD-UT-2010-08-1574.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhang, Jie, doctor of advertising. “Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication.” 2010. Web. 26 Jun 2019.

Vancouver:

Zhang, Jie doa. Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication. [Internet] [Thesis]. University of Texas – Austin; 2010. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/2152/ETD-UT-2010-08-1574.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhang, Jie doa. Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication. [Thesis]. University of Texas – Austin; 2010. Available from: http://hdl.handle.net/2152/ETD-UT-2010-08-1574

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

10. Kim, Kyung Ok. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.

Degree: Advertising, 2014, University of Texas – Austin

 In this dissertation, I examine how online conversations as electronic word-of-mouth (eWOM) information via social media networks affect business outcomes. Using data from the movie… (more)

Subjects/Keywords: Electronic word of mouth; Word of mouth; Social media; Digital marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, K. O. (2014). A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. (Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/26855

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Thesis, University of Texas – Austin. Accessed June 26, 2019. http://hdl.handle.net/2152/26855.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Web. 26 Jun 2019.

Vancouver:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Internet] [Thesis]. University of Texas – Austin; 2014. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/2152/26855.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/26855

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New South Wales

11. An, Jake. Tapping into customers' social motives for driving word-of-mouth marketing success.

Degree: Marketing, 2018, University of New South Wales

 In today’s business environment characterized by ever-increasing interconnectedness between customers,effective management of both incentivized and organic word-of-mouth (WOM) is essential for businesssuccess. The objectives of… (more)

Subjects/Keywords: Word-of-mouth content; Word-of-mouth; Social motives

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

An, J. (2018). Tapping into customers' social motives for driving word-of-mouth marketing success. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true

Chicago Manual of Style (16th Edition):

An, Jake. “Tapping into customers' social motives for driving word-of-mouth marketing success.” 2018. Doctoral Dissertation, University of New South Wales. Accessed June 26, 2019. http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true.

MLA Handbook (7th Edition):

An, Jake. “Tapping into customers' social motives for driving word-of-mouth marketing success.” 2018. Web. 26 Jun 2019.

Vancouver:

An J. Tapping into customers' social motives for driving word-of-mouth marketing success. [Internet] [Doctoral dissertation]. University of New South Wales; 2018. [cited 2019 Jun 26]. Available from: http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true.

Council of Science Editors:

An J. Tapping into customers' social motives for driving word-of-mouth marketing success. [Doctoral Dissertation]. University of New South Wales; 2018. Available from: http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true


NSYSU

12. Lu, Chao-yuan. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.

Degree: Master, Business Management, 2015, NSYSU

 Since the rise of the Internet and social media, the Word-of-Mouth marketing has different features. Consumers not only transmit the Word-of-Mouth but also dependent on… (more)

Subjects/Keywords: Word-of-Mouth; Word-of-Mouth motivation; Wowprime; Scandal of animal feed oil

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, C. (2015). A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Chao-yuan. “A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.” 2015. Thesis, NSYSU. Accessed June 26, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Chao-yuan. “A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.” 2015. Web. 26 Jun 2019.

Vancouver:

Lu C. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Jun 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New Mexico

13. Li, Bodi. The Effects of Electronic Word-of-Mouth: An Exploratory Study.

Degree: Department of Communication and Journalism, 2009, University of New Mexico

 Although marketing and advertising professionals tend to believe the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted… (more)

Subjects/Keywords: Electronic Word-of-Mouth; eWOM; Word-of-Mouth; online customer review; WOM; Diffusion of Innovations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, B. (2009). The Effects of Electronic Word-of-Mouth: An Exploratory Study. (Masters Thesis). University of New Mexico. Retrieved from http://hdl.handle.net/1928/10319

Chicago Manual of Style (16th Edition):

Li, Bodi. “The Effects of Electronic Word-of-Mouth: An Exploratory Study.” 2009. Masters Thesis, University of New Mexico. Accessed June 26, 2019. http://hdl.handle.net/1928/10319.

MLA Handbook (7th Edition):

Li, Bodi. “The Effects of Electronic Word-of-Mouth: An Exploratory Study.” 2009. Web. 26 Jun 2019.

Vancouver:

Li B. The Effects of Electronic Word-of-Mouth: An Exploratory Study. [Internet] [Masters thesis]. University of New Mexico; 2009. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/1928/10319.

Council of Science Editors:

Li B. The Effects of Electronic Word-of-Mouth: An Exploratory Study. [Masters Thesis]. University of New Mexico; 2009. Available from: http://hdl.handle.net/1928/10319


University of Helsinki

14. Ahokas, Hannele. Perspectives on communicating health food behavior in health blogs.

Degree: Department of Economics and Management; Helsingfors universitet, Agrikultur- och forstvetenskapliga fakulteten, Institutionen för ekonomi, 2015, University of Helsinki

 The purpose of this research was to gain a better understanding of the meanings consumers attach to health food consumption. The phenomena was observed from… (more)

Subjects/Keywords: health food; well-being; blogging; word-of-mouth; word-of-mouth marketing; motivation; Marknadsföring; Marketing; Markkinointi; health food; well-being; blogging; word-of-mouth; word-of-mouth marketing; motivation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ahokas, H. (2015). Perspectives on communicating health food behavior in health blogs. (Masters Thesis). University of Helsinki. Retrieved from http://hdl.handle.net/10138/155814

Chicago Manual of Style (16th Edition):

Ahokas, Hannele. “Perspectives on communicating health food behavior in health blogs.” 2015. Masters Thesis, University of Helsinki. Accessed June 26, 2019. http://hdl.handle.net/10138/155814.

MLA Handbook (7th Edition):

Ahokas, Hannele. “Perspectives on communicating health food behavior in health blogs.” 2015. Web. 26 Jun 2019.

Vancouver:

Ahokas H. Perspectives on communicating health food behavior in health blogs. [Internet] [Masters thesis]. University of Helsinki; 2015. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/10138/155814.

Council of Science Editors:

Ahokas H. Perspectives on communicating health food behavior in health blogs. [Masters Thesis]. University of Helsinki; 2015. Available from: http://hdl.handle.net/10138/155814


Georgia State University

15. Baker, Andrew M. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.

Degree: PhD, Marketing, 2011, Georgia State University

  To aid in resolving some of the ambiguity in the literature about the impact of different forms of WOM on brand performance, this dissertation… (more)

Subjects/Keywords: word of mouth; branding; hierarchical models; marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Baker, A. M. (2011). How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. (Doctoral Dissertation). Georgia State University. Retrieved from https://scholarworks.gsu.edu/marketing_diss/19

Chicago Manual of Style (16th Edition):

Baker, Andrew M. “How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.” 2011. Doctoral Dissertation, Georgia State University. Accessed June 26, 2019. https://scholarworks.gsu.edu/marketing_diss/19.

MLA Handbook (7th Edition):

Baker, Andrew M. “How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.” 2011. Web. 26 Jun 2019.

Vancouver:

Baker AM. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. [Internet] [Doctoral dissertation]. Georgia State University; 2011. [cited 2019 Jun 26]. Available from: https://scholarworks.gsu.edu/marketing_diss/19.

Council of Science Editors:

Baker AM. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. [Doctoral Dissertation]. Georgia State University; 2011. Available from: https://scholarworks.gsu.edu/marketing_diss/19


Queen Mary, University of London

16. King, Maia. Collective action in networks : communication, cooperation and redistribution.

Degree: PhD, 2017, Queen Mary, University of London

 A person's friends, neighbours and other social relationships can have a large impact on their economic outcomes. We examine three important ways that networks can… (more)

Subjects/Keywords: Economics; network communication; Word-of-mouth; Redistribution

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APA (6th Edition):

King, M. (2017). Collective action in networks : communication, cooperation and redistribution. (Doctoral Dissertation). Queen Mary, University of London. Retrieved from http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027

Chicago Manual of Style (16th Edition):

King, Maia. “Collective action in networks : communication, cooperation and redistribution.” 2017. Doctoral Dissertation, Queen Mary, University of London. Accessed June 26, 2019. http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027.

MLA Handbook (7th Edition):

King, Maia. “Collective action in networks : communication, cooperation and redistribution.” 2017. Web. 26 Jun 2019.

Vancouver:

King M. Collective action in networks : communication, cooperation and redistribution. [Internet] [Doctoral dissertation]. Queen Mary, University of London; 2017. [cited 2019 Jun 26]. Available from: http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027.

Council of Science Editors:

King M. Collective action in networks : communication, cooperation and redistribution. [Doctoral Dissertation]. Queen Mary, University of London; 2017. Available from: http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027


Drexel University

17. Cohen, Alex Howard. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.

Degree: 2017, Drexel University

 This three-part study examines how online accessibility-related service failures adversely impact a retailer through avoidance behaviors by directly offended disabled consumers (30 million Americans), their… (more)

Subjects/Keywords: Marketing; Disabilities; Empathy; Word-of-mouth advertising

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APA (6th Edition):

Cohen, A. H. (2017). Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/idea:7410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cohen, Alex Howard. “Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.” 2017. Thesis, Drexel University. Accessed June 26, 2019. http://hdl.handle.net/1860/idea:7410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cohen, Alex Howard. “Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.” 2017. Web. 26 Jun 2019.

Vancouver:

Cohen AH. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. [Internet] [Thesis]. Drexel University; 2017. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/1860/idea:7410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cohen AH. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. [Thesis]. Drexel University; 2017. Available from: http://hdl.handle.net/1860/idea:7410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stellenbosch University

18. Van Loggerenberg, Marthinus. Word-of-mouth marketing to emerging black middle class women in South Africa.

Degree: 2009, Stellenbosch University

Thesis (MBA (Business Management)) – University of Stellenbosch, 2009.

ENGLISH ABSTRACT: Word-of-mouth is fluid and happening everywhere. Networks are invisible and sensitive to organisational behaviour. The… (more)

Subjects/Keywords: Business management; Word-of-mouth advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Van Loggerenberg, M. (2009). Word-of-mouth marketing to emerging black middle class women in South Africa. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Van Loggerenberg, Marthinus. “Word-of-mouth marketing to emerging black middle class women in South Africa.” 2009. Thesis, Stellenbosch University. Accessed June 26, 2019. http://hdl.handle.net/10019.1/982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Van Loggerenberg, Marthinus. “Word-of-mouth marketing to emerging black middle class women in South Africa.” 2009. Web. 26 Jun 2019.

Vancouver:

Van Loggerenberg M. Word-of-mouth marketing to emerging black middle class women in South Africa. [Internet] [Thesis]. Stellenbosch University; 2009. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/10019.1/982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Van Loggerenberg M. Word-of-mouth marketing to emerging black middle class women in South Africa. [Thesis]. Stellenbosch University; 2009. Available from: http://hdl.handle.net/10019.1/982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Alves, Sandra da Conceição Ascensão. Os Backpackers: a importância do WOM e os seus antecedentes.

Degree: 2013, Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu

Mestrado em Marketing Research

O presente estudo analisa os factores antecedentes do conteúdo da mensagem Word-of-Mouth (WOM) dos backpackers. Propõe-se um modelo no qual o… (more)

Subjects/Keywords: Backpackers; Word-of-Mouth; Interacções sociais; Turismo

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APA (6th Edition):

Alves, S. d. C. A. (2013). Os Backpackers: a importância do WOM e os seus antecedentes. (Thesis). Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alves, Sandra da Conceição Ascensão. “Os Backpackers: a importância do WOM e os seus antecedentes.” 2013. Thesis, Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu. Accessed June 26, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alves, Sandra da Conceição Ascensão. “Os Backpackers: a importância do WOM e os seus antecedentes.” 2013. Web. 26 Jun 2019.

Vancouver:

Alves SdCA. Os Backpackers: a importância do WOM e os seus antecedentes. [Internet] [Thesis]. Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu; 2013. [cited 2019 Jun 26]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alves SdCA. Os Backpackers: a importância do WOM e os seus antecedentes. [Thesis]. Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Hsiao, Yi-Tan. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.

Degree: Master, Information Management, 2010, NSYSU

 Since the limitations for the presentation of information on the internet, shopping online makes consumers feel cognitive dissonance more easily compared with traditional shopping. While… (more)

Subjects/Keywords: Consumer Attitude; Electronic Word-of-Mouth; Post-Purchase Cognitive Dissonance; Negative Word-of-Mouth Intention

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APA (6th Edition):

Hsiao, Y. (2010). The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Thesis, NSYSU. Accessed June 26, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Web. 26 Jun 2019.

Vancouver:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Internet] [Thesis]. NSYSU; 2010. [cited 2019 Jun 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

21. [No author]. What you say? Word of mouth within social media .

Degree: 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (wom); Social media; Electronic word of mouth (ewom); Twitter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). What you say? Word of mouth within social media . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

Chicago Manual of Style (16th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Masters Thesis, University of Pretoria. Accessed June 26, 2019. http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

MLA Handbook (7th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Web. 26 Jun 2019.

Vancouver:

author] [. What you say? Word of mouth within social media . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Jun 26]. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

Council of Science Editors:

author] [. What you say? Word of mouth within social media . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

22. Rodrigues, Teresa Margarida Oliveira. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.

Degree: 2012, Instituto Politécnico de Leiria

Dissertação de Mestrado em Marketing Relacional apresentada à ESTG - Escola Superior de Tecnologia e Gestão do IPL - Instituto Politécnico de Leiria.

As comunicações… (more)

Subjects/Keywords: Word-of-mouth positivo; Word-of-mouth negativo; Recomendação da escola; Escolas profissionais; Alunos

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APA (6th Edition):

Rodrigues, T. M. O. (2012). Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. (Thesis). Instituto Politécnico de Leiria. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rodrigues, Teresa Margarida Oliveira. “Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.” 2012. Thesis, Instituto Politécnico de Leiria. Accessed June 26, 2019. http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rodrigues, Teresa Margarida Oliveira. “Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.” 2012. Web. 26 Jun 2019.

Vancouver:

Rodrigues TMO. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. [Internet] [Thesis]. Instituto Politécnico de Leiria; 2012. [cited 2019 Jun 26]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rodrigues TMO. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. [Thesis]. Instituto Politécnico de Leiria; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

23. Marjamäki, Tero. Sociala medier- en länk mellan producent och konsument.

Degree: Social and Health Sciences (HOS), 2008, Halmstad University

  Abstract Titel: Sociala medier - En länk mellan producent och konsument Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm Examinator: Lennart Andreasson Utbildningssäte: Högskolan… (more)

Subjects/Keywords: Sociala medier; Word of mouth; Word of mouth marketing; Stealth marketing; Buzz marketing; Viral marketing

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APA (6th Edition):

Marjamäki, T. (2008). Sociala medier- en länk mellan producent och konsument. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marjamäki, Tero. “Sociala medier- en länk mellan producent och konsument.” 2008. Thesis, Halmstad University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marjamäki, Tero. “Sociala medier- en länk mellan producent och konsument.” 2008. Web. 26 Jun 2019.

Vancouver:

Marjamäki T. Sociala medier- en länk mellan producent och konsument. [Internet] [Thesis]. Halmstad University; 2008. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marjamäki T. Sociala medier- en länk mellan producent och konsument. [Thesis]. Halmstad University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

24. Jirholm, Sara. eWOM-Affordance i Sociala Medier.

Degree: Information Technology, 2015, Halmstad University

Word-of-mouth (WOM) är ett begrepp som länge varit känt inom företagsvärlden och syftar till fenomenet där kunder delar med sig muntligt av sina erfarenheter… (more)

Subjects/Keywords: Affordance; Social media; electronic word-of-mouth; Affordance; Sociala medier; electronic word-of-mouth

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APA (6th Edition):

Jirholm, S. (2015). eWOM-Affordance i Sociala Medier. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Thesis, Halmstad University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Web. 26 Jun 2019.

Vancouver:

Jirholm S. eWOM-Affordance i Sociala Medier. [Internet] [Thesis]. Halmstad University; 2015. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jirholm S. eWOM-Affordance i Sociala Medier. [Thesis]. Halmstad University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

25. Morais, Nilnta Elpida. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.

Degree: Business and Economic Studies, 2012, University of Gävle

  Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and… (more)

Subjects/Keywords: viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Morais, N. E. (2012). Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Thesis, University of Gävle. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Web. 26 Jun 2019.

Vancouver:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Internet] [Thesis]. University of Gävle; 2012. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Thesis]. University of Gävle; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

26. Rennison, Robyn. What you say? Word of mouth within social media.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (WOM); Social media; Electronic word of mouth (EWOM); Twitter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rennison, R. (2012). What you say? Word of mouth within social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25221

Chicago Manual of Style (16th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Masters Thesis, University of Pretoria. Accessed June 26, 2019. http://hdl.handle.net/2263/25221.

MLA Handbook (7th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Web. 26 Jun 2019.

Vancouver:

Rennison R. What you say? Word of mouth within social media. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/2263/25221.

Council of Science Editors:

Rennison R. What you say? Word of mouth within social media. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25221

27. Hedén, Moa. EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan.

Degree: Business, 2017, University of Skövde

Bakgrund: Vid etableringen av sociala medier utvecklades ett nytt begrepp nämnt eWOM (elektronisk Word-of-Mouth). eWOM handlar om hur konsumenter sprider sina åsikter och ger… (more)

Subjects/Keywords: Sociala medier; Word-of-Mouth; electronisk Word-of-Mouth; motivationsteori; påverkan och konsekvenser av eWOM.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hedén, M. (2017). EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan. (Thesis). University of Skövde. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hedén, Moa. “EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan.” 2017. Thesis, University of Skövde. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hedén, Moa. “EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan.” 2017. Web. 26 Jun 2019.

Vancouver:

Hedén M. EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan. [Internet] [Thesis]. University of Skövde; 2017. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hedén M. EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan. [Thesis]. University of Skövde; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Engström, Frida. Influencer Marketing : En framgångsrik strategi beroende på målgruppensålder.

Degree: Engineering and Business, 2018, University of Borås

Vi lever i ett konsumtionssamhälle där vi dagligen blir exponerade för reklam i alla dess olika former. Företag försöker ständigt komma på nya innovativa… (more)

Subjects/Keywords: Influencer marketing; Influencers; social media; word of mouth; attributes !; Influencer marketing; Influencers; sociala medier; word of mouth; attribut !; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Engström, F. (2018). Influencer Marketing : En framgångsrik strategi beroende på målgruppensålder. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14578

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Engström, Frida. “Influencer Marketing : En framgångsrik strategi beroende på målgruppensålder.” 2018. Thesis, University of Borås. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14578.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Engström, Frida. “Influencer Marketing : En framgångsrik strategi beroende på målgruppensålder.” 2018. Web. 26 Jun 2019.

Vancouver:

Engström F. Influencer Marketing : En framgångsrik strategi beroende på målgruppensålder. [Internet] [Thesis]. University of Borås; 2018. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14578.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Engström F. Influencer Marketing : En framgångsrik strategi beroende på målgruppensålder. [Thesis]. University of Borås; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14578

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

29. Lee, Chung Hun. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.

Degree: PhD, Hotel, Restaurant, and Institutional Management, 2011, Penn State University

 The Internet has produced numerous online word of mouth communication channels where prospective consumers can readily acquire from other consumers a great deal of positive… (more)

Subjects/Keywords: organizatinal response; opinion consensus; negative word-of-mouth communication; Electronic word-of-mouth; potential consumers; attitude change

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, C. H. (2011). Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. (Doctoral Dissertation). Penn State University. Retrieved from https://etda.libraries.psu.edu/catalog/12105

Chicago Manual of Style (16th Edition):

Lee, Chung Hun. “Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.” 2011. Doctoral Dissertation, Penn State University. Accessed June 26, 2019. https://etda.libraries.psu.edu/catalog/12105.

MLA Handbook (7th Edition):

Lee, Chung Hun. “Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.” 2011. Web. 26 Jun 2019.

Vancouver:

Lee CH. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. [Internet] [Doctoral dissertation]. Penn State University; 2011. [cited 2019 Jun 26]. Available from: https://etda.libraries.psu.edu/catalog/12105.

Council of Science Editors:

Lee CH. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. [Doctoral Dissertation]. Penn State University; 2011. Available from: https://etda.libraries.psu.edu/catalog/12105


University of Helsinki

30. Iho, Satu. Cooperation and learning in an evolutionary context.

Degree: Department of Economic and Political Studies: Economics: General Economics; Helsingfors universitet, Institutionen för ekonomi och politik: Nationalekonomi: Allmänna linjen i nationalekonomi, 2010, University of Helsinki

This thesis studies the evolution of conditional cooperation in a population where social norms are present. The model of Spichtig and Traxler (2007) is based… (more)

Subjects/Keywords: evolution; cooperation; social learning; word-of-mouth; social norm; evolution; cooperation; social learning; word-of-mouth; social norm

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Iho, S. (2010). Cooperation and learning in an evolutionary context. (Masters Thesis). University of Helsinki. Retrieved from http://hdl.handle.net/10138/17241

Chicago Manual of Style (16th Edition):

Iho, Satu. “Cooperation and learning in an evolutionary context.” 2010. Masters Thesis, University of Helsinki. Accessed June 26, 2019. http://hdl.handle.net/10138/17241.

MLA Handbook (7th Edition):

Iho, Satu. “Cooperation and learning in an evolutionary context.” 2010. Web. 26 Jun 2019.

Vancouver:

Iho S. Cooperation and learning in an evolutionary context. [Internet] [Masters thesis]. University of Helsinki; 2010. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/10138/17241.

Council of Science Editors:

Iho S. Cooperation and learning in an evolutionary context. [Masters Thesis]. University of Helsinki; 2010. Available from: http://hdl.handle.net/10138/17241

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