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You searched for subject:(web site effectiveness). Showing records 1 – 2 of 2 total matches.

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University of Georgia

1. Ahmed, Naveed. Webanalyzer: a tool for effective Web user behavior modeling.

Degree: MS, Computer Science, 2010, University of Georgia

The World Wide Web has become a major source of information dissemination for academia, business and government organizations. Hence, the usability and effectiveness of these websites is increasingly important. User behavior modeling is an important element of such evaluations. We have developed a tool, WebAnalyzer, that lets website administrators select the “best” parameters (number of clusters, distance measures) for clustering user sessions, representations of user behavior while interacting with a web site. Clustering of labeled session data is performed, and both running times and cluster quality measures such as sensitivity and specificity are reported. Website administrators can then select the parameters that achieve the most desirable combination of clustering quality and running time for the labeled data, and apply these parameters to similar but unlabeled datasets to form high-quality user models that permit improved evaluation of website effectiveness. Advisors/Committee Members: Eileen Kraemer.

Subjects/Keywords: web site effectiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ahmed, N. (2010). Webanalyzer: a tool for effective Web user behavior modeling. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/ahmed_naveed_201012_ms

Chicago Manual of Style (16th Edition):

Ahmed, Naveed. “Webanalyzer: a tool for effective Web user behavior modeling.” 2010. Masters Thesis, University of Georgia. Accessed August 11, 2020. http://purl.galileo.usg.edu/uga_etd/ahmed_naveed_201012_ms.

MLA Handbook (7th Edition):

Ahmed, Naveed. “Webanalyzer: a tool for effective Web user behavior modeling.” 2010. Web. 11 Aug 2020.

Vancouver:

Ahmed N. Webanalyzer: a tool for effective Web user behavior modeling. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2020 Aug 11]. Available from: http://purl.galileo.usg.edu/uga_etd/ahmed_naveed_201012_ms.

Council of Science Editors:

Ahmed N. Webanalyzer: a tool for effective Web user behavior modeling. [Masters Thesis]. University of Georgia; 2010. Available from: http://purl.galileo.usg.edu/uga_etd/ahmed_naveed_201012_ms


AUT University

2. Choi, Mun Ga. The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison .

Degree: 2009, AUT University

This study examines the impact of national culture on the content of corporate Web sites, and Web users’ attitudes and intentions toward culturally congruent or incongruent Web sites. In this work, culturally bipolar clusters based on Hofstede’s (1991) and Hall’s (1976) cultural dimensions are conceptualised. New Zealand and Korea are chosen as representatives of the respective bipolar clusters. This research utilises both content analysis and experimental research to provide deep insight into an area which has not yet been explored. Two studies are undertaken, Study One, focusing on the content analysis, examines how the use of visual communication and Web features differs between the two countries and between industry types. Study Two assesses Web users’ predispositions to respond favourably or unfavourably to the Web site. Web users’ perceptions, measured by experimental research with four culturally manipulated Web sites, are assumed to be the most suitable concept for studying the effectiveness of Web sites. Three ethnic groups are involved: Korean university students, New Zealand university students, and English-Korean bilingual university students. The findings reveal differences in the content of corporate Web sites from the two countries. However, these results do not support the findings of extant research. The results show that the corporate Web sites studied can be distinguished not only by the two national cultures, but also by other significant factors such as a company’s characteristics, its online presence strategy, national broadband infrastructure, and unique Internet culture. Additionally, the segment of young adults shows a convergence of cultural value systems which can be attributed to the fact that young adults in both countries have similar perceptions toward corporate Web sites regardless of their nationalities. Language structure and local terminology on the Web sites, however, are still important. This study contributes to knowledge by providing critical insights into the effectiveness and cultural congruence of Web sites. The results will benefit both academics and practitioners. Advisors/Committee Members: Enderwick, Peter (advisor).

Subjects/Keywords: Cultural adaptation; Attitude; Future intention; Industry effects; Web site effectiveness; Content analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Choi, M. G. (2009). The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/541

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Choi, Mun Ga. “The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison .” 2009. Thesis, AUT University. Accessed August 11, 2020. http://hdl.handle.net/10292/541.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Choi, Mun Ga. “The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison .” 2009. Web. 11 Aug 2020.

Vancouver:

Choi MG. The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison . [Internet] [Thesis]. AUT University; 2009. [cited 2020 Aug 11]. Available from: http://hdl.handle.net/10292/541.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choi MG. The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison . [Thesis]. AUT University; 2009. Available from: http://hdl.handle.net/10292/541

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.