subject:(web based marketing)

1. Khemka, Sujita. Prospects and problems of web_based marketing for Indian companies; -.

Degree: Business Administration, 2006, Aligarh Muslim University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/55145

Abstract available newline newline

Bibliography p. 184-207, Appendix given

Advisors/Committee Members: Khan, Mohammed Naved and Saklani, Alok.

Subjects/Keywords: Prospects; Problems; Web-Based Marketing; Indian Companies

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APA (6^th Edition):

Khemka, S. (2006). Prospects and problems of web_based marketing for Indian companies; -. (Thesis). Aligarh Muslim University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/55145

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Khemka, Sujita. “Prospects and problems of web_based marketing for Indian companies; -.” 2006. Thesis, Aligarh Muslim University. Accessed January 24, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/55145.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Khemka, Sujita. “Prospects and problems of web_based marketing for Indian companies; -.” 2006. Web. 24 Jan 2021.

Vancouver:

Khemka S. Prospects and problems of web_based marketing for Indian companies; -. [Internet] [Thesis]. Aligarh Muslim University; 2006. [cited 2021 Jan 24]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/55145.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Khemka S. Prospects and problems of web_based marketing for Indian companies; -. [Thesis]. Aligarh Muslim University; 2006. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/55145

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brock University

2. Richardson, W. Tim G. Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes .

Degree: Department of Graduate and Undergraduate Studies in Education, 2007, Brock University

URL: http://hdl.handle.net/10464/1674

► This exploratory, descriptive action research study is based on a survey of a sample of convenience consisting of 172 college and university marketing students, and… (more)

Subjects/Keywords: Web-based instruction; Education; Teaching; Internet in higher education.; Marketing; Business education; Marketing

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APA (6^th Edition):

Richardson, W. T. G. (2007). Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes . (Thesis). Brock University. Retrieved from http://hdl.handle.net/10464/1674

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Richardson, W Tim G. “Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes .” 2007. Thesis, Brock University. Accessed January 24, 2021. http://hdl.handle.net/10464/1674.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Richardson, W Tim G. “Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes .” 2007. Web. 24 Jan 2021.

Vancouver:

Richardson WTG. Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes . [Internet] [Thesis]. Brock University; 2007. [cited 2021 Jan 24]. Available from: http://hdl.handle.net/10464/1674.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Richardson WTG. Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes . [Thesis]. Brock University; 2007. Available from: http://hdl.handle.net/10464/1674

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

California State University – Northridge

3. Jung, Arthur. Development of a Social Marketing Plan for a Web-Based Platform.

Degree: M.B.A., Business Administration, 6, California State University – Northridge

URL: http://hdl.handle.net/10211.3/210782

► Pursuant to the completion of the Master of Business Administration program, our group has undertaken a consulting project on behalf of a web-based firm specializing… (more)

Subjects/Keywords: social marketing plan for a web-based platform; Dissertations, Academic – CSUN – Business.

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APA (6^th Edition):

Jung, A. (6). Development of a Social Marketing Plan for a Web-Based Platform. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/210782

Chicago Manual of Style (16^th Edition):

Jung, Arthur. “Development of a Social Marketing Plan for a Web-Based Platform.” 6. Masters Thesis, California State University – Northridge. Accessed January 24, 2021. http://hdl.handle.net/10211.3/210782.

MLA Handbook (7^th Edition):

Jung, Arthur. “Development of a Social Marketing Plan for a Web-Based Platform.” 6. Web. 24 Jan 2021.

Vancouver:

Jung A. Development of a Social Marketing Plan for a Web-Based Platform. [Internet] [Masters thesis]. California State University – Northridge; 6. [cited 2021 Jan 24]. Available from: http://hdl.handle.net/10211.3/210782.

Council of Science Editors:

Jung A. Development of a Social Marketing Plan for a Web-Based Platform. [Masters Thesis]. California State University – Northridge; 6. Available from: http://hdl.handle.net/10211.3/210782

University of Central Florida

4. Cobos, Liza. Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective.

Degree: 2006, University of Central Florida

URL: https://stars.library.ucf.edu/etd/1099

► Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations… (more)

Subjects/Keywords: relationship marketing; destination marketing; convention and visitors bureaus; web-based marketing; Hospitality Administration and Management; Tourism and Travel

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APA (6^th Edition):

Cobos, L. (2006). Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective. (Masters Thesis). University of Central Florida. Retrieved from https://stars.library.ucf.edu/etd/1099

Chicago Manual of Style (16^th Edition):

Cobos, Liza. “Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective.” 2006. Masters Thesis, University of Central Florida. Accessed January 24, 2021. https://stars.library.ucf.edu/etd/1099.

MLA Handbook (7^th Edition):

Cobos, Liza. “Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective.” 2006. Web. 24 Jan 2021.

Vancouver:

Cobos L. Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective. [Internet] [Masters thesis]. University of Central Florida; 2006. [cited 2021 Jan 24]. Available from: https://stars.library.ucf.edu/etd/1099.

Council of Science Editors:

Cobos L. Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective. [Masters Thesis]. University of Central Florida; 2006. Available from: https://stars.library.ucf.edu/etd/1099

Brigham Young University

5. Shippen, Kaly Gillette. Customer Acquisition Training for ACN Independent Representatives.

Degree: MS, 2005, Brigham Young University

URL: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1342&context=etd

► The following report discusses the design, development, and evaluation of an online training on customer acquisition of telephone customers for a telecommunications company called ACN.… (more)

Subjects/Keywords: telecommunications; ACN; relationship marketing; online training; customer acquisition; warm market; web-based training; Provenzano; Cupisz; Educational Psychology

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APA (6^th Edition):

Shippen, K. G. (2005). Customer Acquisition Training for ACN Independent Representatives. (Masters Thesis). Brigham Young University. Retrieved from https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1342&context=etd

Chicago Manual of Style (16^th Edition):

Shippen, Kaly Gillette. “Customer Acquisition Training for ACN Independent Representatives.” 2005. Masters Thesis, Brigham Young University. Accessed January 24, 2021. https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1342&context=etd.

MLA Handbook (7^th Edition):

Shippen, Kaly Gillette. “Customer Acquisition Training for ACN Independent Representatives.” 2005. Web. 24 Jan 2021.

Vancouver:

Shippen KG. Customer Acquisition Training for ACN Independent Representatives. [Internet] [Masters thesis]. Brigham Young University; 2005. [cited 2021 Jan 24]. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1342&context=etd.

Council of Science Editors:

Shippen KG. Customer Acquisition Training for ACN Independent Representatives. [Masters Thesis]. Brigham Young University; 2005. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1342&context=etd

University of Maryland

6. Finley, Patrick. The Impact Of Social Marketing On A Web-Based Behavioral Risk Factor Surveillance Survey.

Degree: Public and Community Health, 2004, University of Maryland

URL: http://hdl.handle.net/1903/1553

► The potential exists for Web-based health survey methods to collect, analyze, and disseminate increasing amounts of health risk factor and health behavior data. There is… (more)

▼ The potential exists for Web-based health survey methods to collect, analyze, and disseminate increasing amounts of health risk factor and health behavior data. There is a need to establish Web-based survey methodologies that produce results equivalent to current health survey modes. This study examined the impact a social marketing campaign had on a Web-based Behavioral Risk Factor Surveillance Survey. It had three dependent variables, response rate, response time, and item completion rate. An explanatory model of response was also developed using logistic regression analysis. Both qualitative and quantitative data collection methods were used in this study. Qualitative data were used to develop the social marketing promotional framework. Quantitatively, an experimental design was used, with a random sample of 847 participants randomly assigned to control and experimental groups. A Web-based version of the 2001 Behavioral Risk Factor Surveillance System questionnaire was adapted to create a 70 item Web-based Behavioral Risk Factor Surveillance Survey (WBRFSS). The control group had the WBRFSS delivered without any intervention. The experimental group was exposed to a social marketing campaign prior to delivery of the WBRFSS. Of the 770 who were mailed participation requests, 70 completed the survey representing an overall response rate of 9.1 percent. Response rates were 5.96 percent for the control group and 12.24 percent for the experimental group. Chi-Square analysis showed that the response rate for the experimental group was significantly higher than that of the control group. The mean response times for the control group was 96.09 hours (SD=49.41) and for the experimental group was 124.53 hours (SD=112.75).The item response rates were 99.50 percent for the control group and 99.82 percent for the experimental group. The t-test for independent means found no significant difference between mean response times or item response rates. The regression model included the dependent variable, response, and the independent variables, exposure to social marketing promotions, age, sex, ethnicity, county of residence, education, perceived Internet literacy, and availability of an Internet connection at home. The overall model was significant (p<.05). Exposure to the social marketing campaign promotions increased WBRFSS response by more than two-and-one-half times. Advisors/Committee Members: Desmond, Sharon (advisor).

Subjects/Keywords: Health Sciences, Public Health; health surveillance; web-based surveys; health surveys; social marketing; BRFSS; risk factors

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APA (6^th Edition):

Finley, P. (2004). The Impact Of Social Marketing On A Web-Based Behavioral Risk Factor Surveillance Survey. (Thesis). University of Maryland. Retrieved from http://hdl.handle.net/1903/1553

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Finley, Patrick. “The Impact Of Social Marketing On A Web-Based Behavioral Risk Factor Surveillance Survey.” 2004. Thesis, University of Maryland. Accessed January 24, 2021. http://hdl.handle.net/1903/1553.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Finley, Patrick. “The Impact Of Social Marketing On A Web-Based Behavioral Risk Factor Surveillance Survey.” 2004. Web. 24 Jan 2021.

Vancouver:

Finley P. The Impact Of Social Marketing On A Web-Based Behavioral Risk Factor Surveillance Survey. [Internet] [Thesis]. University of Maryland; 2004. [cited 2021 Jan 24]. Available from: http://hdl.handle.net/1903/1553.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Finley P. The Impact Of Social Marketing On A Web-Based Behavioral Risk Factor Surveillance Survey. [Thesis]. University of Maryland; 2004. Available from: http://hdl.handle.net/1903/1553

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

California State University – Northridge

7. Nguyen, To. Development of a Social Marketing Plan for a Web-Based Platform.

Degree: M.B.A., Business Administration, 6, California State University – Northridge

URL: http://hdl.handle.net/10211.3/210497

► Our client is a startup company whose business fits across three different industries. Our report evaluates the company, analyzes customers' needs, reports research methods and… (more)

Subjects/Keywords: Development of a Social Marketing Plan for a Web-Based Platform; Dissertations, Academic – CSUN – Business.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nguyen, T. (6). Development of a Social Marketing Plan for a Web-Based Platform. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/210497

Chicago Manual of Style (16^th Edition):

Nguyen, To. “Development of a Social Marketing Plan for a Web-Based Platform.” 6. Masters Thesis, California State University – Northridge. Accessed January 24, 2021. http://hdl.handle.net/10211.3/210497.

MLA Handbook (7^th Edition):

Nguyen, To. “Development of a Social Marketing Plan for a Web-Based Platform.” 6. Web. 24 Jan 2021.

Vancouver:

Nguyen T. Development of a Social Marketing Plan for a Web-Based Platform. [Internet] [Masters thesis]. California State University – Northridge; 6. [cited 2021 Jan 24]. Available from: http://hdl.handle.net/10211.3/210497.

Council of Science Editors:

Nguyen T. Development of a Social Marketing Plan for a Web-Based Platform. [Masters Thesis]. California State University – Northridge; 6. Available from: http://hdl.handle.net/10211.3/210497

California State University – Northridge

8. Kim, Joleen. Development of a Social Marketing Plan for a Web-Based Platform.

Degree: M.B.A., Business Administration, 6, California State University – Northridge

URL: http://hdl.handle.net/10211.3/210765

► Abstract Development of a Social Marketing Plan for a Web-Based Platform By Joleen Kim Master of Business Administration Our clients are a married couple who… (more)

▼ Abstract Development of a Social Marketing Plan for a Web-Based Platform By Joleen Kim Master of Business Administration Our clients are a married couple who wish to grow the customer base of their start-up idea of a web-based platform and eventually monetize it in the future. Our team's report is a social marketing plan that outlines recommendations the clients should follow to succeed based on the unique nature of the industry and their service. We interviewed the owners and their business partners in-person, through video conference, and via email to familiarize ourselves with their story, challenges, business efforts thus far, and what goals they hope to accomplish. We researched three industries their business crosses over and did Porter's Five Forces analysis to determine the industry stability and challenges. Our team performed a company analysis via SWOT and researched social, economic, and technological trends. We extensively studied its consumers' needs to learn what resources are helpful to them and what solutions would realistically work. Our team conducted primary research consisting of online surveys and face-to-face interviews with potential consumers. This data assisted us in understanding customer need and how our client's current web-based platform could be improved. Our team applied our critical thinking and market research skills we have gained in our MBA program to create a strategic, social marketing plan. We are honoring client confidentiality and our recommendations will encompass behavioral strategies, distribution channels, a financial implementation plan, and results monitoring. We will advise our clients how to market their platform to major stake holders and provide consultation on how to maintain a competitive advantage. We recommend the clients to reevaluate their business plan and continue to research the customer market on a consistent basis. With my concentration in the MBA program as HR/management and an interest in an IT business analyst career path, I took a collaborative role on our team. I was responsible for producing one of the industry analyses, creating the Qualtrics survey/survey introduction email, generating the cold-calling script for customer interviews, researching technology factors of the client's industry and developing the competitor analysis. Building relationships with the clients and the community, improving my literature research, and working closely with my consulting project team has been challenging but has continued to develop me further in my career path. Advisors/Committee Members: Moran, Nora (advisor), Hussein, Mangshar (committee member).

Subjects/Keywords: Development of a Social Marketing Plan for a Web-Based Platform; Dissertations, Academic – CSUN – Business.

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APA (6^th Edition):

Kim, J. (6). Development of a Social Marketing Plan for a Web-Based Platform. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/210765

Chicago Manual of Style (16^th Edition):

Kim, Joleen. “Development of a Social Marketing Plan for a Web-Based Platform.” 6. Masters Thesis, California State University – Northridge. Accessed January 24, 2021. http://hdl.handle.net/10211.3/210765.

MLA Handbook (7^th Edition):

Kim, Joleen. “Development of a Social Marketing Plan for a Web-Based Platform.” 6. Web. 24 Jan 2021.

Vancouver:

Kim J. Development of a Social Marketing Plan for a Web-Based Platform. [Internet] [Masters thesis]. California State University – Northridge; 6. [cited 2021 Jan 24]. Available from: http://hdl.handle.net/10211.3/210765.

Council of Science Editors:

Kim J. Development of a Social Marketing Plan for a Web-Based Platform. [Masters Thesis]. California State University – Northridge; 6. Available from: http://hdl.handle.net/10211.3/210765

Jönköping University

9. Thörnryd, Louise. Anser kunden att ett WIS kan gör denne vis? : Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem.

Degree: Jönköping International Business School, 2006, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-575

► The web has a broad affect on the global economy and can among other things be used for web based information systems (WIS). These… (more)

▼ The web has a broad affect on the global economy and can among other things be used for web based information systems (WIS). These systems have grown from being used as a market platform to support all activities in the work of an organisation of today. To survive in a turbulent competitive environment, companies must start to cooperate with their customers instead of just collaborate with them. Can an IT-consultant company use a WIS as a tool for keeping in contact with existing customers to attain this cooperation? A WIS could strengthen the relation between customer and supplier and through that have a possibility to increase the customer use since it can facilitate business processes and imply that services can be offered in a new way. WIS have however been characterized by lack of use and not having the expected effects on the business. The reason for this is that only a technical perspective has been taken when they have been developed and implemented, without consideration to organisational circumstances. When taking these facts into consideration, is it possible that a WIS can increase the customer use in the relation between customer and supplier? How does the customer view a WIS and what requirements would s/he have regarding the information content in such a system? The purpose with this thesis is that through a demand analysis during pre-study, congregate possible customer requirements regarding the information content in a potential WIS, with consideration taken to the need of how information is communicated, with the intention of increasing the customer use in the relation between customer and supplier. The pre-study took a qualitative form and consisted of deep interviews with ten potential users of a WIS. The system could function as a bridge between them and their ITconsultant company, Sigma. Sigma is the employer of this thesis. The theory that has been set as the base for the thesis can be mirrored against four building stones which can be distinguished in the purpose; information content, information handling, customer relationships and customer use. Except from these, we have also included theory regarding WIS in the aim to clarify this type of system. The study showed that there were customer requirements concerning a WIS, in the primary aim of keeping the contact with Sigma. The most prioritised function was education in the form of manuals to prior systems that Sigma had developed on the behalf of the customers. Project handling was then prioritised, in the form of among other things follow-up on projects and joint handling of documents. The customers also regarded that customer service and reports of defects, together with a vocabulary were good functions to include in a WIS. The customers considered that the handling of information could be more structured if a WIS was implemented, but most of them thought that their relation to Sigma would stay unchanged. The customer use with a WIS was regarded to principally be easier access to information for both customer and Sigma,…

Subjects/Keywords: pre-study; web based information system; WIS; customer relation; customer satisfaction; relationship marketing; förstudie; webbaserat informationssystem; WIS; kundrelation; kundtillfredsställelse; relationsmarknadsföring; Information Systems; Systemvetenskap, informationssystem och informatik

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APA (6^th Edition):

Thörnryd, L. (2006). Anser kunden att ett WIS kan gör denne vis? : Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-575

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Thörnryd, Louise. “Anser kunden att ett WIS kan gör denne vis? : Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem.” 2006. Thesis, Jönköping University. Accessed January 24, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-575.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Thörnryd, Louise. “Anser kunden att ett WIS kan gör denne vis? : Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem.” 2006. Web. 24 Jan 2021.

Vancouver:

Thörnryd L. Anser kunden att ett WIS kan gör denne vis? : Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem. [Internet] [Thesis]. Jönköping University; 2006. [cited 2021 Jan 24]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-575.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Thörnryd L. Anser kunden att ett WIS kan gör denne vis? : Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem. [Thesis]. Jönköping University; 2006. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-575

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations