You searched for subject:(value co creation).
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Victoria University of Wellington
1.
Sun, Ruoyi.
A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'.
Degree: 2013, Victoria University of Wellington
URL: http://hdl.handle.net/10063/3000 
► For SME exporters, developing an effective value co-creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in…
(more)
▼ For SME exporters, developing an effective
value co-
creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in internationalisation. As an emerging topic in the marketing literature,
value co-
creation is mainly studied in B2C markets, and the understandings of
value co-
creation are still quite fragmented and abstract with limited empirical investigations. Inspired by the recent development of the business network theory and S-D logic, my thesis presents a new theoretical framework for
value co-
creation in cross-border business relationships. Through an in-depth case study, this research confirms ten propositions in relation to the theoretical framework and identifies the most important motives, attributes and outcomes of
value co-
creation. Some insights in the case are unique to
value co-
creation, such as hierarchical resource integration. The findings in this research indicate that the
co-
creation of symbolic
value and the emerging
value co-
creation network will benefit participating firms and also attract more firms to join. Compared with other types of business relationships, the uniqueness of
value co-
creation is the significant interplay of trust and resource integration. More importantly, this study shows the
creation of a novel network, including both B2C and B2B markets, which is wider than the integration of the prior individual networks. Overall, this new
value co-
creation network is competitive and viable for SME exporters to overcome internationalisation barriers. It also shifts the network position from being ‘one of them’ to becoming ‘one of us’ in the eyes of local network incumbents in the export markets. This is the fundamental goal that a SME exporter may achieve in the export market, for the benefit of long-term survival and growth.
Advisors/Committee Members: Gao, Hongzhi.
Subjects/Keywords: Value co-creation network; Resource integration; Symbolic value; Value co-creation
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APA (6th Edition):
Sun, R. (2013). A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'. (Masters Thesis). Victoria University of Wellington. Retrieved from http://hdl.handle.net/10063/3000
Chicago Manual of Style (16th Edition):
Sun, Ruoyi. “A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'.” 2013. Masters Thesis, Victoria University of Wellington. Accessed February 25, 2021.
http://hdl.handle.net/10063/3000.
MLA Handbook (7th Edition):
Sun, Ruoyi. “A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'.” 2013. Web. 25 Feb 2021.
Vancouver:
Sun R. A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'. [Internet] [Masters thesis]. Victoria University of Wellington; 2013. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/10063/3000.
Council of Science Editors:
Sun R. A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'. [Masters Thesis]. Victoria University of Wellington; 2013. Available from: http://hdl.handle.net/10063/3000
University of Ottawa
2.
Rodrigue, Francois.
Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
.
Degree: 2014, University of Ottawa
URL: http://hdl.handle.net/10393/31689
► This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the…
(more)
▼ This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the CFL expansion franchise launching in 2014, was conducted. The purpose of the research was to unveil the practices that could lead to brand and value co-creation in the relationships between the Ottawa REDBLACKS and their stakeholders.
Semi-structured interviews were performed with 20 participants from the focal organization’s network of stakeholders. The sample was built through a purposeful and snowball sampling method that added to stakeholders identified from the literature. Archival data of media publications, organizational online content, and radio podcasts were also gathered in order to complement the data from the interviews.
The deductive and inductive data analysis highlighted five main practices that could lead to brand or value co-creation in the stakeholder-firm relationship performance in a unique sport context: establishing relationships, supporting public relations, sharing resources, enhancing the experience, and driving brand image. The findings explained that joint actions between stakeholders and the REDBLACKS can lead to increases in brand equity and value creation. In the end, the study suggested that future research should investigate the threat of co-destruction.
Subjects/Keywords: co-creation;
value;
brand equity;
football;
value co-creation;
brand co-creation;
branding;
marketing
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APA (6th Edition):
Rodrigue, F. (2014). Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
. (Thesis). University of Ottawa. Retrieved from http://hdl.handle.net/10393/31689
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Rodrigue, Francois. “Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
.” 2014. Thesis, University of Ottawa. Accessed February 25, 2021.
http://hdl.handle.net/10393/31689.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Rodrigue, Francois. “Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
.” 2014. Web. 25 Feb 2021.
Vancouver:
Rodrigue F. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
. [Internet] [Thesis]. University of Ottawa; 2014. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/10393/31689.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Rodrigue F. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
. [Thesis]. University of Ottawa; 2014. Available from: http://hdl.handle.net/10393/31689
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Jönköping University
3.
Bäck, Malte; Svenson, Adam.
Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer.
Degree: Business Administration, 2018, Jönköping University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39981
► This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue…
(more)
▼ This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. There is little research made about Value Co-Creation in an online setting, further how Co-Creation of Value affects the ability to establish and maintain Customer Relationships. This paper utilized a qualitative research approach and was executed through a case study built up by a thorough analysis of a marketing plan and the value creating activities of Company X, and semi-structured interviews with twelve customers of Company X to investigate how these activities are perceived. The conclusion of the research in this paper is that Company X performs activities that allows Co-Creation of Value. Further, it was concluded that the services provided by Company X contributes with important factors when trying to establish and maintain relationships with their customers.
Subjects/Keywords: Value Creation; Value Co-Creation; Customer Relationships; Business Administration; Företagsekonomi
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APA (6th Edition):
Bäck, Malte; Svenson, A. (2018). Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39981
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Bäck, Malte; Svenson, Adam. “Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer.” 2018. Thesis, Jönköping University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39981.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Bäck, Malte; Svenson, Adam. “Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer.” 2018. Web. 25 Feb 2021.
Vancouver:
Bäck, Malte; Svenson A. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer. [Internet] [Thesis]. Jönköping University; 2018. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39981.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Bäck, Malte; Svenson A. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer. [Thesis]. Jönköping University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39981
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Texas A&M University
4.
Demirezen, Emre Muzaffer.
Essays on Value Co-Creation, Co-Production, and the Interface between Operations and Recommender Systems.
Degree: PhD, Business Administration, 2013, Texas A&M University
URL: http://hdl.handle.net/1969.1/150962
► In this dissertation, I study coordination or collaboration settings that are either within company or at inter-organizational levels in the form of three essays. In…
(more)
▼ In this dissertation, I study coordination or collaboration settings that are either within company or at inter-organizational levels in the form of three essays. In the first essay, I study the relationship between a client and a vendor in
value co-
creation environments such as knowledge intensive services. I consider that the client gets utility from the project throughout the development period. The output is contingent on the effort levels of each party and I allow these effort levels to be dynamic. Hence, the client needs to optimally decide the terms of the payment so as to maximize the project output and minimize its cost. In my second essay, I study another
value co-
creation environment. In this case, unlike the first essay, I assume that the effort levels are not observable but might be monitored. In both essays, I analyze the performance of different contracts and find the best one for the client in diverse settings. Among several other results, I derive the conditions under which the client chooses not to observe vendor’s effort level and operates in a double moral hazard environment. In addition, I show that the remaining time of the project and the client’s valuation of the project regulate the behavior of the effort levels and some other characteristics in the collaboration.
In the third essay, I consider a subscription based rental organization, such as Netflix and Blockbuster. In these environments, the satisfaction of customers de- pends on the availability of requested products. Hence, it is important for these firms to satisfy as much demand as possible. Recommender systems, in a DVD- rental context, are typically used to help customers in finding the right movies for them. However, recommendations can be utilized to shift demand among movies considering the inventory level and future demand to increase the number of satisfied customers or profitability. I address this issue by considering inventory in the optimization of recommender systems. I present several results that could be utilized by managers in order to make important tactical and operational decisions. Results suggest that the proposed approach may improve profitability of the firms substantially.
Advisors/Committee Members: Kumar, Subodha (advisor), Shetty, Bala (advisor), Oliva, Rogelio (committee member), Geismar, Neil (committee member), Sriskandarajah, Chelliah (committee member), Cetinkaya, Sila (committee member).
Subjects/Keywords: Value co-creation; contracting; subscription based systems
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Manager
APA (6th Edition):
Demirezen, E. M. (2013). Essays on Value Co-Creation, Co-Production, and the Interface between Operations and Recommender Systems. (Doctoral Dissertation). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/150962
Chicago Manual of Style (16th Edition):
Demirezen, Emre Muzaffer. “Essays on Value Co-Creation, Co-Production, and the Interface between Operations and Recommender Systems.” 2013. Doctoral Dissertation, Texas A&M University. Accessed February 25, 2021.
http://hdl.handle.net/1969.1/150962.
MLA Handbook (7th Edition):
Demirezen, Emre Muzaffer. “Essays on Value Co-Creation, Co-Production, and the Interface between Operations and Recommender Systems.” 2013. Web. 25 Feb 2021.
Vancouver:
Demirezen EM. Essays on Value Co-Creation, Co-Production, and the Interface between Operations and Recommender Systems. [Internet] [Doctoral dissertation]. Texas A&M University; 2013. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/1969.1/150962.
Council of Science Editors:
Demirezen EM. Essays on Value Co-Creation, Co-Production, and the Interface between Operations and Recommender Systems. [Doctoral Dissertation]. Texas A&M University; 2013. Available from: http://hdl.handle.net/1969.1/150962
University of Ghana
5.
Annane-Mccarthy, A.
Value Co-Creation and Customer Loyalty in Healthcare Sector: An Antecedent of Patient Cognitive Engagement
.
Degree: 2018, University of Ghana
URL: http://ugspace.ug.edu.gh/handle/123456789/30896
► Many studies in value co-creation and its outcomes predominantly conducted in developed economies and their findings may not necessarily be applicable in developing economies due…
(more)
▼ Many studies in value co-creation and its outcomes predominantly conducted in developed economies and their findings may not necessarily be applicable in developing economies due to disparities in culture and economic situations. There is therefore the need to probe further in developing economy such as Ghana in order to attain better understanding empirically, the influence of value co-creation behaviour on the relationship between cognitive engagement and customer loyalty. The purpose of this study is to investigate the influence of customer’s value co-creation behaviour on the relationship between cognitive engagement and customer loyalty in the healthcare sector in Ghana. The study was underpinned by the co-creation and role theory. Data was collected from customers of healthcare service providers in Accra. Non-probability sampling technique was used to collect data from 395 respondents. Smart PLS 3 was used for partial least squares (PLS) structural equation modelling (SEM) to examine the effect on the relationship between value co-creation and customer loyalty in the healthcare services in Ghana. The study found that patients cognitive engagement (process enjoyment and patient self-efficacy) positively and significantly relate to value co-creation. In patient-physician context, the findings show that customers’ cognitive engagement in terms of process enjoyment (PE) positively leads to co-creation of value. Moreover, unlike previous studies that debated that personalities who have confidence in performing a task due to high level of SE gain success in those encounters and do express positive behavioural intentions, the findings of this study rather emphases that this could be achieved through co-creation of value. This study therefore conclude that a more seamless customer cognitive engagement in terms of process enjoyment and self-efficacy positively and significantly influences value co-creation.
Subjects/Keywords: Value Co-Creation;
Customer Loyalty;
Healthcare Sector
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APA ·
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Manager
APA (6th Edition):
Annane-Mccarthy, A. (2018). Value Co-Creation and Customer Loyalty in Healthcare Sector: An Antecedent of Patient Cognitive Engagement
. (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/30896
Chicago Manual of Style (16th Edition):
Annane-Mccarthy, A. “Value Co-Creation and Customer Loyalty in Healthcare Sector: An Antecedent of Patient Cognitive Engagement
.” 2018. Masters Thesis, University of Ghana. Accessed February 25, 2021.
http://ugspace.ug.edu.gh/handle/123456789/30896.
MLA Handbook (7th Edition):
Annane-Mccarthy, A. “Value Co-Creation and Customer Loyalty in Healthcare Sector: An Antecedent of Patient Cognitive Engagement
.” 2018. Web. 25 Feb 2021.
Vancouver:
Annane-Mccarthy A. Value Co-Creation and Customer Loyalty in Healthcare Sector: An Antecedent of Patient Cognitive Engagement
. [Internet] [Masters thesis]. University of Ghana; 2018. [cited 2021 Feb 25].
Available from: http://ugspace.ug.edu.gh/handle/123456789/30896.
Council of Science Editors:
Annane-Mccarthy A. Value Co-Creation and Customer Loyalty in Healthcare Sector: An Antecedent of Patient Cognitive Engagement
. [Masters Thesis]. University of Ghana; 2018. Available from: http://ugspace.ug.edu.gh/handle/123456789/30896
Delft University of Technology
6.
Los, Marjolein (author).
Making connections: Exploring value co-creation in service design projects.
Degree: 2020, Delft University of Technology
URL: http://resolver.tudelft.nl/uuid:4b73ca8e-f75f-426f-8498-8e100b6d96ac
► Ford is facing new competitors and changes in their market. To stay relevant, they have to deal with collaboration to solve complex problems, new technologies…
(more)
▼ Ford is facing new competitors and changes in their market. To stay relevant, they have to deal with collaboration to solve complex problems, new technologies that enable new value propositions and a shift from products to services. Service design seemed like a promising approach to deal with those challenges and to come up with new services in a multi-stakeholder context. However, it was found that the service design process of the involved innovation team at Ford Research & Advanced Engineering has no clear structure and mainly focuses on gaining customer insights and coming up with a great value propositions for them. How value propositions could be delivered with and to multiple stakeholders to co-create value, while also capturing value from that for Ford, is not so much explored. Besides, it is not easy for the team to make the value of a new service explicit and clear for others. To be able to explore opportunities for co-creating value for multiple stakeholders with new services in the service design process, value co-creation building blocks and a value co-creation network are presented. In addition, an improved service design process model was developed for Ford, to serve as a more structured foundation for using the building blocks and network. Through the use of the value co-creation building blocks and network the Ford team members are able to explore ideas for services in a multi-stakeholder context in practice. It gives room to multiple types of value, fitting with a multi-stakeholder context, and it balances value proposition, value co-creation and value capture from the exploratory phase onwards. Furthermore, the value co-creation network makes both the value proposition, value co-creation and value capture explicit. It thereby also provides a shared language and helps the team members to discuss the value that the new service concept co-creates and what Ford specifically could derive from that, to align with others.
Strategic Product Design
Advisors/Committee Members: Snelders, Dirk (mentor), Bos-de Vos, Marina (graduation committee), Eikelenberg, Nicole (graduation committee), Sahu, Manjari (graduation committee), Delft University of Technology (degree granting institution).
Subjects/Keywords: value co-creation; service design; multi-stakeholder
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APA (6th Edition):
Los, M. (. (2020). Making connections: Exploring value co-creation in service design projects. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:4b73ca8e-f75f-426f-8498-8e100b6d96ac
Chicago Manual of Style (16th Edition):
Los, Marjolein (author). “Making connections: Exploring value co-creation in service design projects.” 2020. Masters Thesis, Delft University of Technology. Accessed February 25, 2021.
http://resolver.tudelft.nl/uuid:4b73ca8e-f75f-426f-8498-8e100b6d96ac.
MLA Handbook (7th Edition):
Los, Marjolein (author). “Making connections: Exploring value co-creation in service design projects.” 2020. Web. 25 Feb 2021.
Vancouver:
Los M(. Making connections: Exploring value co-creation in service design projects. [Internet] [Masters thesis]. Delft University of Technology; 2020. [cited 2021 Feb 25].
Available from: http://resolver.tudelft.nl/uuid:4b73ca8e-f75f-426f-8498-8e100b6d96ac.
Council of Science Editors:
Los M(. Making connections: Exploring value co-creation in service design projects. [Masters Thesis]. Delft University of Technology; 2020. Available from: http://resolver.tudelft.nl/uuid:4b73ca8e-f75f-426f-8498-8e100b6d96ac
7.
Yeboah, Dora.
An examination of co-creation drivers in Ghana's hotel setting : a micro level approach.
Degree: PhD, 2020, University of Northampton
URL: https://pure.northampton.ac.uk/en/studentTheses/2e0173d3-21ab-4cae-a589-2665286c3924
;
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.820241
► Using a micro level approach, this study examines co-creation drivers to broaden understanding into how the identified drivers might contribute to the successful implementation of…
(more)
▼ Using a micro level approach, this study examines co-creation drivers to broaden understanding into how the identified drivers might contribute to the successful implementation of value co-creation in the hotel industry within the context of Sub-Saharan Africa. The research is exploratory, uses qualitative research design to combine semi-structured interviews, focus group discussions and observations to identify value perceptions, motivation and personal characteristics as drivers necessary for successful implementation of co-creation to occur. Participants were selected from 3 to 5-star hotels, of which 2 each was selected from every category in the greater Accra region of Ghana. The findings reveal that drivers of employees’ and guests’ co-creation participation tend to differ across service stages, including pre-arrival, arrival, stay and post-stay. In addition, the findings show that employees’ and guests’ motivation and personal characteristics significantly affect co-creation participation and the outcome of service. For instance, the study revealed that passion, belongingness, openness, shared and enhanced experience and satisfaction were common motivators for employees and guests. However, reputation development, promotions and rewards were exclusive to employees, while relationship and communication were unique to guests. These findings can help hotels to not only strategically manage employees’ and guests’ expectations towards successful co-creation encounters, but also to concentrate on resource provision that enhance co-creation activities for mutual benefit. The research contributes to knowledge by establishing that although driving factors for co-creation participation vary and are context-based, a set of common factors influence participation regardless of whether it is employee or guest.
Subjects/Keywords: Value; Co-creation; Drivers; Hotel industry
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APA ·
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Manager
APA (6th Edition):
Yeboah, D. (2020). An examination of co-creation drivers in Ghana's hotel setting : a micro level approach. (Doctoral Dissertation). University of Northampton. Retrieved from https://pure.northampton.ac.uk/en/studentTheses/2e0173d3-21ab-4cae-a589-2665286c3924 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.820241
Chicago Manual of Style (16th Edition):
Yeboah, Dora. “An examination of co-creation drivers in Ghana's hotel setting : a micro level approach.” 2020. Doctoral Dissertation, University of Northampton. Accessed February 25, 2021.
https://pure.northampton.ac.uk/en/studentTheses/2e0173d3-21ab-4cae-a589-2665286c3924 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.820241.
MLA Handbook (7th Edition):
Yeboah, Dora. “An examination of co-creation drivers in Ghana's hotel setting : a micro level approach.” 2020. Web. 25 Feb 2021.
Vancouver:
Yeboah D. An examination of co-creation drivers in Ghana's hotel setting : a micro level approach. [Internet] [Doctoral dissertation]. University of Northampton; 2020. [cited 2021 Feb 25].
Available from: https://pure.northampton.ac.uk/en/studentTheses/2e0173d3-21ab-4cae-a589-2665286c3924 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.820241.
Council of Science Editors:
Yeboah D. An examination of co-creation drivers in Ghana's hotel setting : a micro level approach. [Doctoral Dissertation]. University of Northampton; 2020. Available from: https://pure.northampton.ac.uk/en/studentTheses/2e0173d3-21ab-4cae-a589-2665286c3924 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.820241
8.
Strandh, Cornelia.
Kunskapsöverföring från marknad till konsultbolag : Utveckling av koncept till lösnings-baserad försäljning på Semcon i Eskilstuna.
Degree: Design and Engineering, 2015, Mälardalen University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32098
► I en konkurrenskraftig marknad som konsultbranschen är det viktigt att konsultföretagen lever i ständig utveckling och ligger i framkant gällande ny kunskap. Detta eftersom…
(more)
▼ I en konkurrenskraftig marknad som konsultbranschen är det viktigt att konsultföretagen lever i ständig utveckling och ligger i framkant gällande ny kunskap. Detta eftersom företaget som erbjuder mest kompetens och kvalité till minst kostnad är det företag som anlitas till uppdragen som erbjuds (Kaario, et al. 2003). Ett kunskapsområde som intresserar företagen är värdebaserad försäljning, vilket som forskningsområde är ett relativt outforskat ämne att sälja en lösning istället för att sälja en produkt blir en mer komplex process för företaget (Terho, H. et al. 2012). Kunden behöver nämligen förstå hur företagets lösning kommer vara användbart och värdeskapande för deras organisation (Kaario, et al. 2003). I det här uppdraget för Semcon undersöks möjligheter och utmaningar med att utveckla deras verksamhet genom att öka försäljningen av arbetspaket i sin organisation. För att kunna skapa ett sådant erbjudande till kund krävs en grundlig förförståelse för kundens nyckelverksamhet, när lösningen behöver vara helt anpassad efter kundens företag för att vara av värde (Töytäri, P. et al. 2011). Denna rapport behandlar och redogör kring Semcons arbetspaket, en kartläggning av behoven och hindren hos kund. Innovationsbidraget ligger i att koppla ihop den tekniska världen med den akademiska med ett ganska outforskat område. Rapporten ämnar bidra till Semcons innovationsprocess mot lösnings-baserad försäljning, genom att komma med kunskap utifrån kundens perspektiv. Forskningsfrågorna denna rapport kommer att besvara är: vilka utmaningar ser Semcons befintliga koncept arbetspaket? Vad är värdeskapande hos företagen som Semcon står i kontakt med? Hur kan Semcons arbetspaket utvecklas på bästa sett utifrån denna information?
Subjects/Keywords: Solution sales; value based selling; co-Creation; value Creation; value in use; solution base selling
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APA (6th Edition):
Strandh, C. (2015). Kunskapsöverföring från marknad till konsultbolag : Utveckling av koncept till lösnings-baserad försäljning på Semcon i Eskilstuna. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32098
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Strandh, Cornelia. “Kunskapsöverföring från marknad till konsultbolag : Utveckling av koncept till lösnings-baserad försäljning på Semcon i Eskilstuna.” 2015. Thesis, Mälardalen University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32098.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Strandh, Cornelia. “Kunskapsöverföring från marknad till konsultbolag : Utveckling av koncept till lösnings-baserad försäljning på Semcon i Eskilstuna.” 2015. Web. 25 Feb 2021.
Vancouver:
Strandh C. Kunskapsöverföring från marknad till konsultbolag : Utveckling av koncept till lösnings-baserad försäljning på Semcon i Eskilstuna. [Internet] [Thesis]. Mälardalen University; 2015. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32098.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Strandh C. Kunskapsöverföring från marknad till konsultbolag : Utveckling av koncept till lösnings-baserad försäljning på Semcon i Eskilstuna. [Thesis]. Mälardalen University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32098
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
9.
Pan, Hsuan-wen.
Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.
Degree: Master, Communications Management, 2014, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519
► With the help of the Internet, the way of news broadcasting and the right of interpreting news are no longer monopolized by professional media organizations.…
(more)
▼ With the help of the Internet, the way of news broadcasting and the right of interpreting news are no longer monopolized by professional media organizations. Citizen media has brought forth a new era by countering the mainstream broadcasters. PeoPo, the first citizen journalism news platform funded by Taiwan Public Television, is a great example which was developed and is thriving during this new trend. Through the interactive functions of the Internet, PeoPo offers more avenues for dialogue and information interchange between the platform, users of the citizen journalism platform (including the citizen journalists, partner schools, and NGO) and user communities.
The notion behind PeoPo echoes Ramaswamy and Prahalad's
value co-
creation theory. The theory stresses that by fulfilling four key elements – dialogue, access, risk assessment, and transparency, an organization allows every individual who has contacts with it acquire unique experience and
value, therefore the individual is not only a passive receiver but an active
co-creator of
value. Hatch and Schultz further extend the
value co-
creation theory into the field of branding and develop the framework of branding
co-
creation. They contend that brands are no longer shaped by companies alone and the meaning of a brand must be created by user experiences. Therefore the
value of a brand does not lie in the organization itself but within the process of interactions among all stakeholders.
Through in-depth interviews, the research utilizes Hatch and Schultzâs framework with its two dimensions, âstakeholder/company engagementâ and âorganizational self-disclosureâ, to analyze and explain PeoPoâs branding
co-
creation process with its users. In addition, the obstacles and limitations during the process are discussed. By examining the interaction experiences between PeoPo and its users from the perspective of business management, the findings of the research can be further useful for the future development of the communication industry and the practice of business management theories.
The outcome of the research suggests that the branding
co-
creation of PeoPo is highly praised by users. During the interactions the users have created their own experiences and built a relationship of trust and partnership with PeoPo. Nevertheless, the lack of consensus, vision, human resources, and support remain the main problems for PeoPo in the
co-branding process and hinder the possibilities of brand innovations. If PeoPo can better harness the collective wisdom of its users and resources, it will bring the organization more opportunities for innovation in the future.
Advisors/Committee Members: Ping Shaw (committee member), Shih-Hung Lo (chair), Yuan-Hui Hu (committee member), Chien-chou Su (chair).
Subjects/Keywords: Branding Co-creation; Value Co-creation; Taiwan Public Television; PeoPo; Citizen Journalism
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APA (6th Edition):
Pan, H. (2014). Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Pan, Hsuan-wen. “Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.” 2014. Thesis, NSYSU. Accessed February 25, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Pan, Hsuan-wen. “Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.” 2014. Web. 25 Feb 2021.
Vancouver:
Pan H. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Feb 25].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Pan H. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Jönköping University
10.
Osnes, Tone-Lise.
Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration.
Degree: Centre of Logistics and Supply Chain Management, 2012, Jönköping University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18309
► Problem: In today’s business markets companies are faced with new challenges occurring from globalization, new technologies, deregulation, blurring borders between industries, and outsourcing which…
(more)
▼ Problem: In today’s business markets companies are faced with new challenges occurring from globalization, new technologies, deregulation, blurring borders between industries, and outsourcing which change the competitive environment in the market. To deal with these challenges organizations are forced to look for new and innovative ways to differentiate themselves from competitors and to satisfy customers’ demands for more customized products and services. Additionally, nowadays customers strive for fulfilling their needs by being more active. Value co-creation, the collaboration between companies and customers, is as a solution of current interest to cope with these challenges. Due to the close linkage between retailers and customers, value co-creation is of high interest for this part of the SC. Hence, this thesis focuses on the retailer-customer context and co-creation in terms of co-designing of bikes.
Purpose: The purpose of this Master of Science thesis is to investigate how and why retailers and customers co-create value. Therefore, retailers’ and customers’ potential motivators, the interaction between them and the actors’ potential outcomes are explored.
Method: This thesis conducts an exploratory and qualitative investigation of three case companies; Bike by Me, myownbike, and 718 Cyclery. The empirical material is gathered from interviews with the CEOs of the three companies, the retailers’ customers, and potential customers. The findings have been analyzed using a framework developed based on existing literature, stated in the frame of reference, which is improved by this thesis’ findings.
Conclusions: Customers and retailers co-create value due to different potential motivators and outcomes. Retailers are motivated by aspects such as increases in competitive advantage, differentiation, customer loyalty, and better understanding of new needs. Customers’ motivators are amongst others the product itself, individuality, and enjoyment. As retailers’ outcomes increased efficiency and effectiveness, new customer acquisition, and the establishment of long-term relationships are identified. Customers’ outcomes are high customer satisfaction, new knowledge, convenience, and financial aspects. Actions between retailers and customers in value co-creation are identified through a learning phase and an innovation phase. The retailer participates through providing information, the platform for co-creation, and suggestions and assistance. The customers collaborate in terms of designing the product, expression of desires and experiences, feedback, and WOM in interaction with other customers.
Subjects/Keywords: value co-creation; co-design; interaction; motivators; outcomes
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APA ·
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MLA ·
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APA (6th Edition):
Osnes, T. (2012). Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18309
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Osnes, Tone-Lise. “Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration.” 2012. Thesis, Jönköping University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18309.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Osnes, Tone-Lise. “Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration.” 2012. Web. 25 Feb 2021.
Vancouver:
Osnes T. Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration. [Internet] [Thesis]. Jönköping University; 2012. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18309.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Osnes T. Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration. [Thesis]. Jönköping University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18309
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Karlstad University
11.
Dahlgren, Sanne.
Personalized Advertising Online and its Difficulties with Customer Privacy.
Degree: Karlstad University, 2018, Karlstad University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66218
► Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers. Design/methodology/approach: A…
(more)
▼ Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers. Design/methodology/approach: A qualitative study through 14 semi-structured interviews. Findings: The study found personalized advertising to be seen as value co-creation in some cases, but because privacy concerns exist and affect the perception of advertising, it can in many cases lead to value co-destruction instead. It is thus a consideration between privacy concerns and the perceived value of the personalized advertising that decides if the offering will co-create or co-destroy value. Research limitations/implications for future research: Our study did not involve respondents’ younger than 21 years old, which could have affected the result as this is a generation seen as technology savvy. Through a quantitative study, future research could try to find extremes in personalities by conducting a survey with a large sample of people in different ages, nationalities, gender, active online, etc. in order to see if there are correlations between for example age and privacy concerns. Practical implications: One purpose of the study is to provide companies with insights of how different customers perceive personalized advertising online in terms of customer value in order for companies to know how to think when targeting their customers. Keywords: online advertising, personalized advertising, personalized-privacy paradox, privacy concerns, value creation, value co-creation, value co-destruction.
Subjects/Keywords: online advertising; personalized advertising; personalized-privacy paradox; privacy concerns; value creation; value co-creation; value co-destruction; Business Administration; Företagsekonomi
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APA ·
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CSE |
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APA (6th Edition):
Dahlgren, S. (2018). Personalized Advertising Online and its Difficulties with Customer Privacy. (Thesis). Karlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66218
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Dahlgren, Sanne. “Personalized Advertising Online and its Difficulties with Customer Privacy.” 2018. Thesis, Karlstad University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66218.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Dahlgren, Sanne. “Personalized Advertising Online and its Difficulties with Customer Privacy.” 2018. Web. 25 Feb 2021.
Vancouver:
Dahlgren S. Personalized Advertising Online and its Difficulties with Customer Privacy. [Internet] [Thesis]. Karlstad University; 2018. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66218.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Dahlgren S. Personalized Advertising Online and its Difficulties with Customer Privacy. [Thesis]. Karlstad University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66218
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Tampere University
12.
Bal, Anik Shekhar.
Understanding Collaborative Value Co-creation from Stakeholder Perspective: A Literature Review
.
Degree: 2019, Tampere University
URL: https://trepo.tuni.fi/handle/10024/118185
► Value Co-creation (VCC) has succeeded to grasp the attractiveness as a research stream from the scholars and practitioners due to its significant role in achieving…
(more)
▼ Value Co-creation (VCC) has succeeded to grasp the attractiveness as a research stream from the scholars and practitioners due to its significant role in achieving competitive advantages. From the introductory period of VCC, the concept has been studied under the light of numerous contexts. However, lack of research papers can be noticed within the stakeholder’s perspectives, more specifically, managing stakeholder’s expectational complexities and generating maximum value from the multi-stakeholder’s collaboration.
The aim of this thesis resides in understanding the collaborative VCC process from the stakeholder’s perspective. The primary purpose here is to develop a theoretical framework of the VCC process after identifying the stakeholder’s expectations from the collaboration and triggering those expectations as motivators for ensuring active participation within the process. Another goal of this research is to provide recommendations on ensuring an effective collaborative approach for capturing the mutual objectives after mitigating the interest conflicts among the stakeholders.
Thorough research has been conducted on the existing literature to accomplish the specified motives. The theoretical background part of the paper has represented the value nature, VCC-concept from stakeholder’s involvement, along with existing challenges and stakeholder’s alignment within the VCC process. A preliminary VCC framework has also been introduced in the theoretical part. All the potential value drivers, modes of collaboration, available resource types and potential value indicators are provided in the findings part of the paper. The value drivers work as motivators for stakeholder’s engagement and represent stakeholder’s expectations. Based on these expectations, stakeholders collaborate with each other for mutual betterment by integrating resources. The collaboration results in value outcomes of the VCC process, which are represented as the value indicators. Finally, a theoretical framework of the collaborative VCC process from the stakeholder’s perspective is proposed with identified value drivers, modes of collaboration and value indicators in it. The proposed framework will provide insights on the process of transforming expected value towards realized value and ways to motivate stakeholders for active participation within the VCC process.
Subjects/Keywords: Value definition;
Value Co-creation;
Stakeholder analysis;
Value drivers;
Value indicators;
Collaborative modes;
Resource types
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Bal, A. S. (2019). Understanding Collaborative Value Co-creation from Stakeholder Perspective: A Literature Review
. (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/118185
Chicago Manual of Style (16th Edition):
Bal, Anik Shekhar. “Understanding Collaborative Value Co-creation from Stakeholder Perspective: A Literature Review
.” 2019. Masters Thesis, Tampere University. Accessed February 25, 2021.
https://trepo.tuni.fi/handle/10024/118185.
MLA Handbook (7th Edition):
Bal, Anik Shekhar. “Understanding Collaborative Value Co-creation from Stakeholder Perspective: A Literature Review
.” 2019. Web. 25 Feb 2021.
Vancouver:
Bal AS. Understanding Collaborative Value Co-creation from Stakeholder Perspective: A Literature Review
. [Internet] [Masters thesis]. Tampere University; 2019. [cited 2021 Feb 25].
Available from: https://trepo.tuni.fi/handle/10024/118185.
Council of Science Editors:
Bal AS. Understanding Collaborative Value Co-creation from Stakeholder Perspective: A Literature Review
. [Masters Thesis]. Tampere University; 2019. Available from: https://trepo.tuni.fi/handle/10024/118185
Queensland University of Technology
13.
Zainuddin, Nadia.
Value co-creation in social marketing wellness services.
Degree: 2011, Queensland University of Technology
URL: https://eprints.qut.edu.au/47995/
► Customer perceived value is concerned with the experiences of consumers when using a service and is often referred to in the context of service provision…
(more)
▼ Customer perceived value is concerned with the experiences of consumers when using a service and is often referred to in the context of service provision or on the basis of service quality (Auh, et al., 2007; Chang, 2008; Jackson, 2007; Laukkanen, 2007; Padgett & Mulvey, 2007; Shamdasani, Mukherjee & Malhotra, 2008). Understanding customer perceived value has benefits for social marketing and allows scholars and practitioners alike to identify why consumers engage in positive social behaviours through the use of services. Understanding consumers’ use of wellness services in particular is important, because the use of wellness services demonstrates the fulfilment of social marketing aims; performing pro-active, positive social behaviours that are of benefit to the individual and to society (Andreasen, 1994). As consumers typically act out of self-interest (Rothschild, 1999), this research posits that a value proposition must be made to consumers in order to encourage behavioural change. Thus, this research seeks to identify how value is created for consumers of wellness services in social marketing. This results in the overall research question of this research:
How is value created in social marketing wellness services?
A traditional method towards understanding value has been the adoption of an economic approach, which considers the utility gained and where value is a direct outcome of a cost-benefit analysis (Payne & Holt, 1999). However, there has since been a shift towards the adoption of an experiential approach in understanding value. This experiential approach considers the consumption experience of the consumer which extends beyond the service exchange and includes pre- and post-consumption stages (Russell-Bennett, Previte & Zainuddin, 2009). As such, this research uses an experiential approach to identify the value that exists in social marketing wellness services. Four dimensions of value have been commonly conceptualised and identified in the commercial marketing literature; functional, emotional, social, and altruistic value (Holbrook, 1994; Sheth, Newman & Gross, 1991; Sweeney & Soutar, 2001). It is not known if these value dimensions also exist in social marketing.
In addition, sources of value said to influence value dimensions have been conceptualised in the literature. Sources of value such as information, interaction, environment, service, customer co-creation, and social mandate have been conceptually identified both in the commercial and social marketing literature (Russell-Bennet, Previte & Zainuddin, 2009; Smith & Colgate, 2007). However, it is not clear which sources of value contribute to the creation of value for users of wellness services. Thus, this research seeks to explore these relationships.
This research was conducted using a wellness service context, specifically breast cancer screening services. The primary target consumer of these services is women aged 50 to 69 years old (inclusive) who have never been diagnosed with breast cancer. It is recommended that women in this…
Subjects/Keywords: social marketing; experiential value; value co-creation; wellness services
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Manager
APA (6th Edition):
Zainuddin, N. (2011). Value co-creation in social marketing wellness services. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/47995/
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Zainuddin, Nadia. “Value co-creation in social marketing wellness services.” 2011. Thesis, Queensland University of Technology. Accessed February 25, 2021.
https://eprints.qut.edu.au/47995/.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Zainuddin, Nadia. “Value co-creation in social marketing wellness services.” 2011. Web. 25 Feb 2021.
Vancouver:
Zainuddin N. Value co-creation in social marketing wellness services. [Internet] [Thesis]. Queensland University of Technology; 2011. [cited 2021 Feb 25].
Available from: https://eprints.qut.edu.au/47995/.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Zainuddin N. Value co-creation in social marketing wellness services. [Thesis]. Queensland University of Technology; 2011. Available from: https://eprints.qut.edu.au/47995/
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Manchester
14.
Ode, Egena.
Making co-creation work in mobile financial services
innovation: what capabilities are needed and what practices work
best in developing countries?.
Degree: 2018, University of Manchester
URL: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:317213
► This thesis addresses existing shortcomings in the co-creation literature by proposing organisational capabilities that support co-creation in financial service firms. A developing country perspective is…
(more)
▼ This thesis addresses existing shortcomings in the
co-
creation literature by proposing organisational capabilities
that support
co-
creation in financial service firms. A developing
country perspective is taken and the context is Nigeria, a West
African Country. In this thesis, the Resource-based view and
Knowledge-based view are integrated with the Dynamic Capability
perspective to identify capabilities required to manage the dyadic
interactions during
co-
creation. First, a conceptual model is
developed through an in-depth literature review, before testing,
refining and validating the model through a mixed-method research
approach, involving both qualitative and quantitative research
steps. The conceptual model identified a set of capabilities -
namely the firm's innovation, knowledge management and relational
capability and their effect on
co-
creation practice. The aim of the
qualitative research step was to improve the conceptual model
through exploratory research. This step involved in-depth
interviews (n=9) with key informants and a focus group discussion
with users (n=7). In the quantitative step, empirical data was
collected via a questionnaire (n=261) using a drop-off-pick-up
(DOPU) technique. The data is analysed using structural path
analysis, hypotheses testing and model re-specification. The
results of the qualitative phase indicate that
co-
creation in
financial services is dependent on regulation, user need and the
structure of financial services in Nigeria. The results also
confirm the influence of innovation, knowledge management and
relational capabilities on
co-
creation practice. Nevertheless,
qualitative findings also show that knowledge management capability
emerged as a vital capability upon which other
value creation
activities in financial service firms depend. These findings were
further tested and validated in the quantitative phase. In line
with the resource-based view (RBV) and the knowledge-based view
(KBV), empirical findings confirm that the firm`s resource
endowments explain, in part,
value co-
creation in firms.
Principally, the findings of this study show that the capacity of
financial service organisations to provide sustainable
value
creation for its clients and itself depend on the degree to which
they possess specific dynamic capabilities. The findings also show
the relative importance of
co-
creation practices and how they are
effective only in certain conditions and specific
environments.
Advisors/Committee Members: PROUDLOVE, NATHAN NC, Rigby, John, Proudlove, Nathan.
Subjects/Keywords: Co-creation; financial services; innovation; firm value; customer value; SEM; Nigeria
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Ode, E. (2018). Making co-creation work in mobile financial services
innovation: what capabilities are needed and what practices work
best in developing countries?. (Doctoral Dissertation). University of Manchester. Retrieved from http://www.manchester.ac.uk/escholar/uk-ac-man-scw:317213
Chicago Manual of Style (16th Edition):
Ode, Egena. “Making co-creation work in mobile financial services
innovation: what capabilities are needed and what practices work
best in developing countries?.” 2018. Doctoral Dissertation, University of Manchester. Accessed February 25, 2021.
http://www.manchester.ac.uk/escholar/uk-ac-man-scw:317213.
MLA Handbook (7th Edition):
Ode, Egena. “Making co-creation work in mobile financial services
innovation: what capabilities are needed and what practices work
best in developing countries?.” 2018. Web. 25 Feb 2021.
Vancouver:
Ode E. Making co-creation work in mobile financial services
innovation: what capabilities are needed and what practices work
best in developing countries?. [Internet] [Doctoral dissertation]. University of Manchester; 2018. [cited 2021 Feb 25].
Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:317213.
Council of Science Editors:
Ode E. Making co-creation work in mobile financial services
innovation: what capabilities are needed and what practices work
best in developing countries?. [Doctoral Dissertation]. University of Manchester; 2018. Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:317213
RMIT University
15.
Laud, G.
The role of embeddedness for resource integration and value co-creation in service systems.
Degree: 2015, RMIT University
URL: http://researchbank.rmit.edu.au/view/rmit:161403
► Marketing theory and practice highlight the significance of co-creation among market actors (e.g. firms and/or consumers) for mutually beneficial valued outcomes. The essence of such…
(more)
▼ Marketing theory and practice highlight the significance of co-creation among market actors (e.g. firms and/or consumers) for mutually beneficial valued outcomes. The essence of such collaborations is the social relationships that facilitate opportunities for resource exchange. The significance of social contexts for value creation is emphasized within the marketing literature. Despite its importance, the nature of social constellations—particularly the concept of embeddedness—is rarely discussed in the context of service-dominant (S-D) logic, the most influential school of thought in marketing.This significantly confines the extant understanding of factors that influence value co-creation amongst actors in service systems. Grounded in its sociological foundations, the concept of embeddedness has the potential to provide meaningful insights into the dynamics of value co-creation processes. Against this background, the present thesis develops a comprehensive conceptual framework to establish the importance of embeddedness as a powerful construct, and for understanding actors’ resource integration processes in service systems. This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques. The findings support a significant impact of embeddedness on consumers’ co-creation behaviours and their value outcomes. Overall, the study contributes by foregrounding conceptual and empirical insights into embeddedness, and advances S-D logic research by clarifying how actors’ value perceptions are socially constructed, adapted and consumed to co-create meaningful service experiences.
Subjects/Keywords: Fields of Research; Service dominant logic; co-creation; value networks; resource integration; embeddedness; value co-creation behaviour
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APA (6th Edition):
Laud, G. (2015). The role of embeddedness for resource integration and value co-creation in service systems. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:161403
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Laud, G. “The role of embeddedness for resource integration and value co-creation in service systems.” 2015. Thesis, RMIT University. Accessed February 25, 2021.
http://researchbank.rmit.edu.au/view/rmit:161403.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Laud, G. “The role of embeddedness for resource integration and value co-creation in service systems.” 2015. Web. 25 Feb 2021.
Vancouver:
Laud G. The role of embeddedness for resource integration and value co-creation in service systems. [Internet] [Thesis]. RMIT University; 2015. [cited 2021 Feb 25].
Available from: http://researchbank.rmit.edu.au/view/rmit:161403.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Laud G. The role of embeddedness for resource integration and value co-creation in service systems. [Thesis]. RMIT University; 2015. Available from: http://researchbank.rmit.edu.au/view/rmit:161403
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Waikato
16.
Rashid, Yasir.
Identifying the Processes of Value Co-Creation
.
Degree: 2015, University of Waikato
URL: http://hdl.handle.net/10289/9483
► This study aimed to address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy…
(more)
▼ This study aimed to address the issues pertaining practicalities of
value co-
creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study responds to the call for empirical treatment of Service-Dominant Logic conceptualization. This is done by answering the question “how does integrating resources
co-create
value?”. A multiple-actor framework of
value co-
creation is derived from empirical material interpretation incorporating the nature of
value realized by actors, resources and actor classifications, nature of interactions, and stages in
value co-
creation.
The outcome of this study suggests that
value co-
creation is a system where actors engage in dialogues with the aim of improving ‘personal situations’. This system is comprised of various processes at four stages. For instance, resources integration among actors happens at a collaboration stage that
co-creates consequences. These consequences are experiences, service offerings, relationships and fluctuations in resources and skills. Resources integration is done through reciprocal
co-operative dialogue among actors. These dialogues have four types: initiating, building, sharing and critiquing (IBSC). In the next stage,
value is realized in the form of inter-related facets: knowledge, monetary, relationship, functional and experience
value. All these
value facets together increase or decrease the experience
value. Once
value is realized, the next stage is the appraisal of the overall experience in the form of positive word of mouth, willingness to participate in the future, innovation, and premium valuation of the service offerings. Positive appraisal results in the improved situations of actors. Improved situations are: increase in resources, actors satisfaction, long-term and sustainable partnerships, and successful service delivery. A negative appraisal recognizes in the
co-destruction of
value.
This framework is significant because in addition to providing implications for marketing theory and future research, 4E’s of
value co-
creation matrix (Engage, Event Space, Evaluation , Encourage) which are focused on resource integrations and actors, are recommended for
value co-
creation practices. 4E’s of
value co-
creation also question the efficacy of marketing mix in framing managerial decisions. 4E’s of
value co-
creation presents a service dominant perspective on developing marketing strategies.
Advisors/Committee Members: Varey, Richard J (advisor), Costley, Carolyn L (advisor).
Subjects/Keywords: Value Co-Creation;
Service Dominant Logic of Marketing;
Resource Integration;
Service Systems;
Value Co-Creation Framework
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APA ·
Chicago ·
MLA ·
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CSE |
Export
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Manager
APA (6th Edition):
Rashid, Y. (2015). Identifying the Processes of Value Co-Creation
. (Doctoral Dissertation). University of Waikato. Retrieved from http://hdl.handle.net/10289/9483
Chicago Manual of Style (16th Edition):
Rashid, Yasir. “Identifying the Processes of Value Co-Creation
.” 2015. Doctoral Dissertation, University of Waikato. Accessed February 25, 2021.
http://hdl.handle.net/10289/9483.
MLA Handbook (7th Edition):
Rashid, Yasir. “Identifying the Processes of Value Co-Creation
.” 2015. Web. 25 Feb 2021.
Vancouver:
Rashid Y. Identifying the Processes of Value Co-Creation
. [Internet] [Doctoral dissertation]. University of Waikato; 2015. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/10289/9483.
Council of Science Editors:
Rashid Y. Identifying the Processes of Value Co-Creation
. [Doctoral Dissertation]. University of Waikato; 2015. Available from: http://hdl.handle.net/10289/9483
University of Bradford
17.
Mehraramolan, Amirreza.
Conceptualizing of value offerings from a customer perspective : understanding the elements of value and their relationship with customer satisfaction.
Degree: Thesis (D.B.A.), 2016, University of Bradford
URL: http://hdl.handle.net/10454/17171
► The initial idea for this research is based on the gap that I found in my company performance and specifically in the process of value…
(more)
▼ The initial idea for this research is based on the gap that I found in my company performance and specifically in the process of value offering and the relationship with customers. The company has recently faced the challenges of a loss of market share and competitive advantage. The aim of this study is to provide a validated value offering constructs for the company. That is, knowing the customers' needs, value and preferences better; identifying what kind of value the customers are looking for and improving the value offerings of the company in order to raise customers´ satisfaction. Understanding the priority of value offering elements from customers' perspective, the nature of customer satisfaction and the relationship between the elements of value offering and customers´ satisfaction are the main objectives. The relevant literature and research related to value offering including its elements, value, perceived value and customer satisfaction are reviewed comprehensively. The methodology used is a case study. Both quantitative and qualitative methods are used for collecting and analysing the data. In qualitative phase, 16 customers were selected for in-depth interviews and for quantitative phase 268 customers who all are dentists responded a survey made up of 24 scales. The result showed that the highest significant element is Price value and also it was revealed in which important parts related to value offering and customer satisfaction the company is performing poorly.
Subjects/Keywords: 658; Value offering; Customer value; Performance value; Pricing value; Relationship building value; Co-creation of value; Customer satisfaction
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Mehraramolan, A. (2016). Conceptualizing of value offerings from a customer perspective : understanding the elements of value and their relationship with customer satisfaction. (Doctoral Dissertation). University of Bradford. Retrieved from http://hdl.handle.net/10454/17171
Chicago Manual of Style (16th Edition):
Mehraramolan, Amirreza. “Conceptualizing of value offerings from a customer perspective : understanding the elements of value and their relationship with customer satisfaction.” 2016. Doctoral Dissertation, University of Bradford. Accessed February 25, 2021.
http://hdl.handle.net/10454/17171.
MLA Handbook (7th Edition):
Mehraramolan, Amirreza. “Conceptualizing of value offerings from a customer perspective : understanding the elements of value and their relationship with customer satisfaction.” 2016. Web. 25 Feb 2021.
Vancouver:
Mehraramolan A. Conceptualizing of value offerings from a customer perspective : understanding the elements of value and their relationship with customer satisfaction. [Internet] [Doctoral dissertation]. University of Bradford; 2016. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/10454/17171.
Council of Science Editors:
Mehraramolan A. Conceptualizing of value offerings from a customer perspective : understanding the elements of value and their relationship with customer satisfaction. [Doctoral Dissertation]. University of Bradford; 2016. Available from: http://hdl.handle.net/10454/17171
18.
Kruse, Betina.
Inifrån och ut? : Samskapande processer i bostadsbolaget Mimer.
Degree: Design and Engineering, 2016, Mälardalen University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-31671
► The view of how value is created for customers have increasingly been changing. Especially, it is about how more and more companies have come…
(more)
▼ The view of how value is created for customers have increasingly been changing. Especially, it is about how more and more companies have come to realize that they can generate greater value by co-create services together with the customer. The housing company Mimer in Västerås are in some cases experiencing that they do not create enough value for their tenants and the public. This has laid the foundation for this qualitative study, where the purpose is to have conversations with employees and managers to find out whether Mimer has the potential to work with co-creating actions and, if so, explain what it is that suggests that with the help from theories. The empirical data consists of interviews with leaders within Mimer, and also relevant documents that may affect the company's ability to work with co-creation processes. The results of the study show that Mimer in several ways with processes that could be a breeding ground for co-creating actions.
Synen på hur värde skapas för kunder har allt mer kommit att förändras. Framförallt handlar det om hur allt fler företag kommit till insikt med att de kan generera högre värde genom att samskapa tjänster tillsammans med kunden. Bostadsbolaget Mimer i Västerås upplever i vissa fall att de inte skapar tillräckligt värde för deras hyresgäster och allmänheten. Detta har lagt grunden till denna kvalitativa studie, där syftet är att i samtal med medarbetare och ledare ta reda på om Mimer har förutsättningar för att arbeta med samskapande aktioner samt i så fall redogöra med hjälp av teorier vad det är som tyder på detta. Empirin består dels av intervjuer med ledare inom Mimer, och dels av relevanta dokument som kan tänkas påverka eller främja bolagets möjligheter att arbeta med samskapande processer. Resultatet av studien visar att Mimer på flera sätt arbetar med processer som skulle kunna vara en grogrund för samskapande aktioner.
Subjects/Keywords: Innovation; co-creation; service-logic; value creation; customer needs; Innovation; samskapande; tjänstelogik; värdeskapande; kundbehov
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APA ·
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Manager
APA (6th Edition):
Kruse, B. (2016). Inifrån och ut? : Samskapande processer i bostadsbolaget Mimer. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-31671
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Kruse, Betina. “Inifrån och ut? : Samskapande processer i bostadsbolaget Mimer.” 2016. Thesis, Mälardalen University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-31671.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Kruse, Betina. “Inifrån och ut? : Samskapande processer i bostadsbolaget Mimer.” 2016. Web. 25 Feb 2021.
Vancouver:
Kruse B. Inifrån och ut? : Samskapande processer i bostadsbolaget Mimer. [Internet] [Thesis]. Mälardalen University; 2016. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-31671.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Kruse B. Inifrån och ut? : Samskapande processer i bostadsbolaget Mimer. [Thesis]. Mälardalen University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-31671
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Kristianstad University
19.
Davidsson, Johanna.
Sharing is caring : A case study of co-creation on Facebook.
Degree: Health and Society, 2016, Kristianstad University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15761
► The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways…
(more)
▼ The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. An organisation that has taken this a step further is Skånetrafiken, which uses Facebook as a channel for its customer service. This thesis focuses in the interactions that occur between Skånetrafiken and its customers, which in this case takes place on Facebook. The purpose of this thesis is to explore the what, how and why customer and corporation interaction occur on Skånetrafiken's Facebook page. In order to approach the phenomenon of co-creation, we conducted a case study as a research design and strategy. Data collection methods we used were observations on Skånetrafiken’s Facebook page, an interview and a focus group discussion. The findings indicate that there must be an engagement for the co-creation process to begin and that the co-creation process is continuous rather than a fixed model. It further turned out that different types of interactions occur, not only customer-to-corporation, but also customer-to-customer and customer-to-employee interactions. The limitations of the study imply that the findings cannot be generalised on all organisations since only one organisation have been examined. This thesis further gives a practical implication by presenting an applicable framework for co-creation on Facebook. Additionally, few if any have previously studied phenomenon of co-creation on Facebook, which contributes to the original value of the thesis.
Subjects/Keywords: Value creation; Co-creation; Social Network Sites; Facebook; DART-model; Business studies; Företagsekonomi
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APA ·
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Manager
APA (6th Edition):
Davidsson, J. (2016). Sharing is caring : A case study of co-creation on Facebook. (Thesis). Kristianstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15761
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Davidsson, Johanna. “Sharing is caring : A case study of co-creation on Facebook.” 2016. Thesis, Kristianstad University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15761.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Davidsson, Johanna. “Sharing is caring : A case study of co-creation on Facebook.” 2016. Web. 25 Feb 2021.
Vancouver:
Davidsson J. Sharing is caring : A case study of co-creation on Facebook. [Internet] [Thesis]. Kristianstad University; 2016. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15761.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Davidsson J. Sharing is caring : A case study of co-creation on Facebook. [Thesis]. Kristianstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15761
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Lund
20.
Eksell, Jörgen.
Värdeskapande gästfrihet. Hur gästfrihet som värde ramas
in, etableras och förhandlas i hotellbranschen.
Degree: 2013, University of Lund
URL: https://lup.lub.lu.se/record/3470192
;
https://portal.research.lu.se/ws/files/5767522/3470222.pdf
► Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as…
(more)
▼ Research in service management and marketing has in
the past decade highlighted the concept of value creation. In
service organizations value creation is described as a process in
which the customer uses a company's value proposition in a
meaningful way. However, research has tended to ignore the
contextual meaning, and few empirical studies have shown how
context is relevant. Therefore, the aim of this thesis to is to
describe, problematize and analyze how hospitality as value is
created, established and negotiated in the hotel industry. Three
methods were employed in the collection of empirical material in
this study. Ethnographic observations were performed at a mid-sized
city hotel in southern Sweden. Qualitative interviews with hotel
personnel in the Swedish hotel industry were conducted, and
marketing materials such as brochures and post-cards, were
collected. A holistic, interdisciplinary framework was used in the
study, consisting of theories formulated by, among others, service
researchers as Christian Grönroos and Richard Normann, and symbolic
interactionists as Erving Goffman, Randal Collins, Arnold van
Gennep, Johan Asplund and Michèle Lamont and Molnár Virág. The
empirical findings shows that value is created, established and
negotiated when interpersonal strategies and tactics,
organizational procedures such as the check-in, and service
strategies, are interwoven with social and cultural values that
frame services, equipment and facilities as attractive. The
conclusions suggest that creation of value is a complex phenomenon,
consisting of processes that are rarely highlighted in service
management and marketing. In order to highlight the interwoven,
procedural character of these constellations, the concept of value
transition is introduced. The concept of value transition
encompasses the relevant phenomenon, and thus has an ontological
focus that enables analytical sharpness. The results show that the
theoretical foundations of how value is to be broadened in order to
highlight the multiple, disparate processes and especially
highlighting how they interact in different
situations.
Subjects/Keywords: Economic Geography; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry
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APA ·
Chicago ·
MLA ·
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Export
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Manager
APA (6th Edition):
Eksell, J. (2013). Värdeskapande gästfrihet. Hur gästfrihet som värde ramas
in, etableras och förhandlas i hotellbranschen. (Doctoral Dissertation). University of Lund. Retrieved from https://lup.lub.lu.se/record/3470192 ; https://portal.research.lu.se/ws/files/5767522/3470222.pdf
Chicago Manual of Style (16th Edition):
Eksell, Jörgen. “Värdeskapande gästfrihet. Hur gästfrihet som värde ramas
in, etableras och förhandlas i hotellbranschen.” 2013. Doctoral Dissertation, University of Lund. Accessed February 25, 2021.
https://lup.lub.lu.se/record/3470192 ; https://portal.research.lu.se/ws/files/5767522/3470222.pdf.
MLA Handbook (7th Edition):
Eksell, Jörgen. “Värdeskapande gästfrihet. Hur gästfrihet som värde ramas
in, etableras och förhandlas i hotellbranschen.” 2013. Web. 25 Feb 2021.
Vancouver:
Eksell J. Värdeskapande gästfrihet. Hur gästfrihet som värde ramas
in, etableras och förhandlas i hotellbranschen. [Internet] [Doctoral dissertation]. University of Lund; 2013. [cited 2021 Feb 25].
Available from: https://lup.lub.lu.se/record/3470192 ; https://portal.research.lu.se/ws/files/5767522/3470222.pdf.
Council of Science Editors:
Eksell J. Värdeskapande gästfrihet. Hur gästfrihet som värde ramas
in, etableras och förhandlas i hotellbranschen. [Doctoral Dissertation]. University of Lund; 2013. Available from: https://lup.lub.lu.se/record/3470192 ; https://portal.research.lu.se/ws/files/5767522/3470222.pdf
21.
Pera, Guillaume.
Co-Creation during New Product Development : Downsides and effects of a booming activity.
Degree: Business Administration, 2016, Umeå University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718
► Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using…
(more)
▼ Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. Nevertheless, most of the companies think that implementing a co-creation process is a question of methodology. Companies believe that by building on a formalized method and by using a step-by-step implementation, the co-creation will be successful. The truth speaks something else. Recently, researchers started to pop-up trying to highlight how the co-creation is a complex process arising the likelihood of having a value co- destruction rather than a value co-creation as a result of the process. Further, in 2015, a study states the importance of studying and understanding the negative consequences of value co-creation. For these reasons, the purpose of our thesis is to understand the downsides of co-creation during new product development and their effects on the relationship between the company and the customers. Our research question is: What are the downsides of the co-creation process and their effects on the relationship between the company and customers during new product development? In order to answer this question, we conducted a qualitative study to collect our primary data using an in-depth semi-structured interviews. Data have been collected from eleven participants involved in the co-creation field. From experts of co-creation to designers and researchers, we wanted to have a practitioner point of view rather than from a customer perspective. Indeed, the objectives of conducting these interviews were to gain a focus understanding and a comprehensive perception of the individuals using, implementing, researching on, or consulting about the co-creation process. From the data collected, we analysed our interviews using a thematic network analysis approach. From then, we tested and discussed our empirical results and our concepts from our theoretical frame of references. Through the analysis of the interviews data, we are able to state that there are four main downsides of the co-creation process during new product development: misbehaviour of the company, mismanagement of the environment, miscommunication and mismanagement of the process. The effects of these downsides will affect: the company, the product, the customer satisfaction, trust and commitment and the emotions. Further, we are capable to confirm the importance of the variables of trust, commitment and customer satisfaction in the management of a relationship. Finally, we compromise the idea of customer self-blaming, and the term of “failure”. Indeed, our analysis shows that the responsibility of co-creation belongs to the company that owns the project. Hence, the customer will not blame themselves or feel guilty in case of unsuccessful outcomes. Interestingly, our analysis debates about the use of the…
Subjects/Keywords: Co-creation; new product development; relationship; trust; commitment; customer satisfaction; value co-creation; downsides; co-destruction; training; failure; co-creation downsides; Business Administration; Företagsekonomi
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APA ·
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Manager
APA (6th Edition):
Pera, G. (2016). Co-Creation during New Product Development : Downsides and effects of a booming activity. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Pera, Guillaume. “Co-Creation during New Product Development : Downsides and effects of a booming activity.” 2016. Thesis, Umeå University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Pera, Guillaume. “Co-Creation during New Product Development : Downsides and effects of a booming activity.” 2016. Web. 25 Feb 2021.
Vancouver:
Pera G. Co-Creation during New Product Development : Downsides and effects of a booming activity. [Internet] [Thesis]. Umeå University; 2016. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Pera G. Co-Creation during New Product Development : Downsides and effects of a booming activity. [Thesis]. Umeå University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
22.
Malar, Dhanalakshmi Arumugam.
Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system.
Degree: Informatics, 2013, Umeå University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73357
► Service-dominant logic is the co-creation of value-in-use with service systems resources and customers. This study aims to approach strategy for value co-creation process from…
(more)
▼ Service-dominant logic is the co-creation of value-in-use with service systems resources and customers. This study aims to approach strategy for value co-creation process from customer’s perspectives on self-service technology. For that, a case study was conducted about the customer’s experiences on creating the values when using the online banking service. The thesis begins with the introduction about the potential of IT in service-dominant logic with service systems, related literature and theoretical framework of value co-creation as value-in-use/value co-destruction. Further, this study has analyzed the risk factors, challenges and complexities that occurred in service systems in the perspective of value-in-use/value co-destruction. Based on the findings, I have approached the multi-dimensional focus of IT strategic (flexibility, comfortability, effective information entity and customer-centric network) approach to increase customer participation in value co-creation process. This approach could be helpful to improve the quality of service systems in self-service technology and to understand customer’s reality during value creation process.
Subjects/Keywords: Service-dominant (S-D) logic; Value co-creation; Value-in-use; Value co-destruction; service systems
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APA (6th Edition):
Malar, D. A. (2013). Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73357
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Malar, Dhanalakshmi Arumugam. “Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system.” 2013. Thesis, Umeå University. Accessed February 25, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73357.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Malar, Dhanalakshmi Arumugam. “Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system.” 2013. Web. 25 Feb 2021.
Vancouver:
Malar DA. Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system. [Internet] [Thesis]. Umeå University; 2013. [cited 2021 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73357.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Malar DA. Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system. [Thesis]. Umeå University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73357
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
23.
Chou, Chia-fei.
Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform.
Degree: Master, Information Management, 2015, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721115-001537
► Many online platforms rely on users and manufactueres to co-produce contents and co-create values. Recently, the rapid development of mobile application implies the coming of…
(more)
▼ Many online platforms rely on users and manufactueres to
co-produce contents and
co-create values. Recently, the rapid development of mobile application implies the coming of mobile era. It is therefore critical for those platforms to understand how to successfully adopt mobile technologies to provide better service, through duplicating or extending existing
value co-
creation modes to a mobile context. Aiming on this issue, the purpose of this study is (1) to undertand the modes and values
co-created on an online context and (2) investigate into the impact of mobile application on the modes and values of
co-
creation.
We first derived 8 core values and 5
value co-coreation modes based on literature review and interviews with experts. Through studying three oline platorms that successfully introduce mobile applications, we summarized the key issues in apply mobile application and the impacts of mobile application on
value co-
creation of online platform. Based on the analysis results, we then outline suggestions toward practitioners and academia.
Advisors/Committee Members: Sheng-Pao Shih (chair), Shih-Chieh Hsu (committee member), Hui-Mei Hsu (chair).
Subjects/Keywords: qualitative study; value co-creation; online platform; APP; mobile commerce
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APA ·
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APA (6th Edition):
Chou, C. (2015). Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721115-001537
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Chou, Chia-fei. “Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform.” 2015. Thesis, NSYSU. Accessed February 25, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721115-001537.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Chou, Chia-fei. “Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform.” 2015. Web. 25 Feb 2021.
Vancouver:
Chou C. Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Feb 25].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721115-001537.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Chou C. Exploring the Impact of Mobile Applications on Value Co-Creation Model of Online Platform. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0721115-001537
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
24.
Zhuang, Shi-Wei.
Value Co-creation Approach to Stakeholders Interaction of Taiwan Electric Scooter Industry.
Degree: Master, Business Management, 2015, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1010115-140538
► Abstract Taiwan is a country full of motorcycles. Motorcycles are really convenient but they can produce serious pollution problems, like air pollution, noise pollution. So…
(more)
▼ Abstract
Taiwan is a country full of motorcycles. Motorcycles are really convenient but they can produce serious pollution problems, like air pollution, noise pollution. So how to effectively promote electric scooters is a very important issue. It can reduce the dependence of motorcycles.
ããThrough this study, I wanted to use
Value Co-
Creation investigating the stakeholders of Taiwan's electric scooter industry. Examining the
value what they emphasis on, and the interaction mode of stakeholders with each other.
ããThe reason why to select
Value Co-
Creation theory as main keynote was based on past research foundation. There were two major research directions about electric motorcycles in the past. One was examining the public needs and proposed recommendations on how to meet the needs of the potential customers. Another was using business model analysis tools, and advancing the proposal to promote electric motorcycles. In this study, Researcher was confused about the situation. Comparing to consider how to advice these firms, why not from the understanding of how all these stakeholders want started? The idea inspired me to select
Value Co-
Creation as the studyâs main keynote.
From the study, researchers also summed up some systematic index elements of the
Value Co-
Creation. Expecting future researcher can systematic
Value Co-
Creation more completely.
Keywords:
Value Co-
Creation, Stakeholders, Electric Scooter, Business Model, Qualitative Research Method
Advisors/Committee Members: Huei-Mei Liang (chair), Lee,James C. T. (committee member), Yi-Ming Tu (chair).
Subjects/Keywords: Qualitative Research Method; Business Model; Electric Scooter; Stakeholders; Value Co-Creation
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Zhuang, S. (2015). Value Co-creation Approach to Stakeholders Interaction of Taiwan Electric Scooter Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1010115-140538
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Zhuang, Shi-Wei. “Value Co-creation Approach to Stakeholders Interaction of Taiwan Electric Scooter Industry.” 2015. Thesis, NSYSU. Accessed February 25, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1010115-140538.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Zhuang, Shi-Wei. “Value Co-creation Approach to Stakeholders Interaction of Taiwan Electric Scooter Industry.” 2015. Web. 25 Feb 2021.
Vancouver:
Zhuang S. Value Co-creation Approach to Stakeholders Interaction of Taiwan Electric Scooter Industry. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Feb 25].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1010115-140538.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Zhuang S. Value Co-creation Approach to Stakeholders Interaction of Taiwan Electric Scooter Industry. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1010115-140538
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
NSYSU
25.
Wu, Chieh-Ju.
Co-creation, Experiential Value and Brand Resonance Pyramid.
Degree: Master, Business Management, 2016, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-145138
► Owing to the development of Internet and online social network platform such as Facebook and Instagram, the marketing and the process of value creation is…
(more)
▼ Owing to the development of Internet and online social network platform such as Facebook and Instagram, the marketing and the process of
value creation is changed. Customer is much more powerful than before by using search engine and online social platform in their daily life, which affects the business model of companies and the competition in the environment nowadays.
In recent 10 years, there are many scholars proposed the viewpoint of customer-centric. Only when the company focus on customers, the company could gain the sustainable competitive advantage ï¼Prahalad and Ramaswamy, 2004. Customers now are not only ask for the good quality of products and service, but also care about experiential
value was carried from consumption.
Co-
Creation is one of means to create customer
value that can help companies to gain competitive advantage. Now, there are a lot of international brands have use
Co-
creation concept in the marketing and make a great performance.
However, although more and more the related researches pop out because of the rise of
Co-
creation in business, there are a little discussion of the implied meaning or virtual content of it. Most of researches are focus on the explanation of the
Co-
creation concept or the reason and background of its rise. Therefore, this paper main focus on this insufficient and improve it. This article concluded the success factors of the successful
Co-
creation by means of analyzing three cases and found out that recurrent
Co-
creation can maximize the companyâs profit. In the end, this article developed a recurrent
Co-
creation model to give a guideline for a company to implement
Co-
creation process.
Advisors/Committee Members: Chien-Yuan Sher (chair), San-Yia Hwang (chair), Hao-Chieh Lin (chair), Chi-cheng Wu (committee member).
Subjects/Keywords: Brand Equity; Brand Resonance Pyramid; Experiential Value; Co-creation
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Wu, C. (2016). Co-creation, Experiential Value and Brand Resonance Pyramid. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-145138
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Wu, Chieh-Ju. “Co-creation, Experiential Value and Brand Resonance Pyramid.” 2016. Thesis, NSYSU. Accessed February 25, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-145138.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Wu, Chieh-Ju. “Co-creation, Experiential Value and Brand Resonance Pyramid.” 2016. Web. 25 Feb 2021.
Vancouver:
Wu C. Co-creation, Experiential Value and Brand Resonance Pyramid. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Feb 25].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-145138.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Wu C. Co-creation, Experiential Value and Brand Resonance Pyramid. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0525115-145138
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Newcastle
26.
Rehman, Muqqadas.
A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan.
Degree: PhD, 2015, University of Newcastle
URL: http://hdl.handle.net/1959.13/1296639
► Research Doctorate - Doctor of Philosophy (PhD)
Background: Quality of life (QOL) is a concern that extends to various specialist areas, such as the provision…
(more)
▼ Research Doctorate - Doctor of Philosophy (PhD)
Background: Quality of life (QOL) is a concern that extends to various specialist areas, such as the provision of oncology and associated ancillary services, and the living support services (LSS) provided to patients. Bringing together healthcare and marketing research, this study develops a new way of thinking about marketing associated with the service-dominant logic (S-D L), or more broadly, service logic (S-L), which generally contends that all value is created by the customer alone, yet this new logic emphasizes the concept of value co-creation. As the oncology healthcare delivery system changes, and new scientific discoveries are integrated into non-clinical oncology care, the role of customer participation in value creation processes involving LSS provision to day-care oncology patients will continue to evolve. It is suggested that patient participation can play a key role in the outcome of the value creation process, effectively contributing to improvements in LSS provision, leading to an improvement or enhancement of the day-care oncology patients’ overall QOL. While co-production and value co-creation imply customer and supplier participation, participation has received relatively little attention in the specialist literature. This research disentangles the notions of the production and co-production of goods and services, from both the creation and co-creation of value propositions, and the assumptions underlying value-in-use. The focus of the analysis is on participation in exchange, and in the value creation process, by customers and suppliers. The project responds to Grönroos and Ravald (2011)’s call for research: Adopting a service logic means that in a value creation context, during the simultaneous consumption and production processes, a supplier makes active use of existing interactions with its customers. These interactions are part of the customers’ practices and consumption processes and hence also part of their value creation. However, understanding the nature of suppliers’ value co-creation opportunities and the customers’ role in this process requires an in-depth understanding of the interaction concept and the role of interactions in value creation (Grönroos & Ravald, 2011, p. 10). Aims of the Study: 1) To study the significance of QOL, in terms of value outcome; and the patient participation in S-L in the context of non-clinical service provision in oncology health care. 2) To explore patient participation determinants in oncology health care. 3) To identify the positive and negative factors, encouraging or discouraging patient participation in LSS provision. 4) To explore the QOL determinants in oncology health care. 5) To identify positive and negative factors, for improving or diminishing QOL of day-care oncology patients. 6) To develop a proposed model of customer participation in service exchange, and to examine its implementation in oncology health care. 7) To explore the relationship between patient participation determinants, patient…
Advisors/Committee Members: University of Newcastle. Faculty of Business & Law, Newcastle Business School.
Subjects/Keywords: service-dominant logic; patient participation; value Co-creation
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Rehman, M. (2015). A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan. (Doctoral Dissertation). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1296639
Chicago Manual of Style (16th Edition):
Rehman, Muqqadas. “A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan.” 2015. Doctoral Dissertation, University of Newcastle. Accessed February 25, 2021.
http://hdl.handle.net/1959.13/1296639.
MLA Handbook (7th Edition):
Rehman, Muqqadas. “A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan.” 2015. Web. 25 Feb 2021.
Vancouver:
Rehman M. A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan. [Internet] [Doctoral dissertation]. University of Newcastle; 2015. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/1959.13/1296639.
Council of Science Editors:
Rehman M. A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan. [Doctoral Dissertation]. University of Newcastle; 2015. Available from: http://hdl.handle.net/1959.13/1296639
University of Alberta
27.
Chen, Xian.
A Service Quality Based Evaluation Model for SaaS
Systems.
Degree: PhD, Department of Computing Science, 2010, University of Alberta
URL: https://era.library.ualberta.ca/files/cn69m5205
► With the emergence of a new service delivery model, Software-as-a-Service (SaaS), interest in quality management in the planning and operation of SaaS systems is increasing…
(more)
▼ With the emergence of a new service delivery model,
Software-as-a-Service (SaaS), interest in quality management in the
planning and operation of SaaS systems is increasing significantly.
Most current quality management approaches for SaaS focus primarily
on the perspective of service provider. They largely ignore the
perspective of service customer as well as the nature of ongoing
business relationship between the service provider and customer.
Based on an extensive exploration of this relationship, the thesis
research makes contributions in the following four areas: 1. A
theory of SaaS business relationships is introduced by integrating
an adapted quality paradigm with the notion of value co-creation
(co-value) for the service provider and customer. In the theory, we
define a specification of four quality-based service types (Ad-hoc,
Defined, Managed and Strategic). 2. The theory is used as the
foundation for building a model that assists service customers in
SaaS evaluation in support of service planning and ongoing
operations. 3. Based on the model, an evaluation tool is designed
and used in a particular service area. As an example, a case study
is undertaken to assist the decision making of email service
adoption in the University of Alberta. 4. Two surveys are conducted
to assist in the building and evolution of the evaluation model, as
well as in the use of an email service evaluation
tool.
Subjects/Keywords: SaaS Evaluation Model; Service Quality Management; Value Co-Creation
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Chen, X. (2010). A Service Quality Based Evaluation Model for SaaS
Systems. (Doctoral Dissertation). University of Alberta. Retrieved from https://era.library.ualberta.ca/files/cn69m5205
Chicago Manual of Style (16th Edition):
Chen, Xian. “A Service Quality Based Evaluation Model for SaaS
Systems.” 2010. Doctoral Dissertation, University of Alberta. Accessed February 25, 2021.
https://era.library.ualberta.ca/files/cn69m5205.
MLA Handbook (7th Edition):
Chen, Xian. “A Service Quality Based Evaluation Model for SaaS
Systems.” 2010. Web. 25 Feb 2021.
Vancouver:
Chen X. A Service Quality Based Evaluation Model for SaaS
Systems. [Internet] [Doctoral dissertation]. University of Alberta; 2010. [cited 2021 Feb 25].
Available from: https://era.library.ualberta.ca/files/cn69m5205.
Council of Science Editors:
Chen X. A Service Quality Based Evaluation Model for SaaS
Systems. [Doctoral Dissertation]. University of Alberta; 2010. Available from: https://era.library.ualberta.ca/files/cn69m5205
28.
Choi, Hwanho.
Value and Value Creation – Popular Music in the Digital
Era: The Case of the Independent Music Industry in South
Korea.
Degree: 2014, University of Manchester
URL: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:229735
► This thesis investigates the production and consumption of the independent music sector in South Korea in the digital age. It examines the value of music…
(more)
▼ This thesis investigates the production and
consumption of the independent music sector in South Korea in the
digital age. It examines the
value of music and how it is created
in the digital age. Thus, it suggests the impacts of the Internet
for consumers and producers. The investigation is based on the view
that there has been a transition to
value co-
creation by consumers
and producers, away from the traditional view of
value being
produced by firms alone, and that this
value can be symbolic,
emotional and experiential. The thesis shows that this transition
has indeed occurred in the music industry. To investigate
value and
value creation in popular music in the digital age, an in-depth
single case study of the independent music industry in South Korea
is conducted. Qualitative data was collected, using semi-structured
interviews, from independent music consumers and independent record
labels. This research reveals that consumers’ music consumption is
made up of both information-processing and experiential behaviours.
Their desire to minimize the inappropriateness and maximize the
appropriateness of independent music and its culture contributes to
its sustainment and expansion. This research also reveals the
online practices of consumers, categorized into three themes:
acquisition, relationship and engagement. In addition, the
examination of music communities in South Korea shows that
consumers are resource integrators. It reveals that the consumption
communities are organized and maintained through various operant
resources of the participants. The data from the independent record
labels reveals that they are trying hard to interact with consumers
and benefit from the new media. They are found to conduct four
value (
co)
creation strategies: contacting, bonding, spreading and
managing. Finally, this research shows that difficulties in
utilizing social media can be categorized into the following:
adaptability, uncontrollability, representability and
applicability. The key contributions of this research are as
follows: Firstly, it extends our understanding of the symbolic
consumption of music. Secondly, it identifies a form of consumption
community, which can be termed a ‘
co-creative consumption
community’. Lastly, it demonstrates the
value (
co)
creation
practices used by consumers and the strategies used by producers.
These findings extend the existing knowledge and suggest new
evidence that contributes to an increased understanding of the
concept of
value co-
creation, and to consumer research in general.
In addition, the findings will benefit marketers and producers,
especially in cultural industries such as the music
industry.
Advisors/Committee Members: ELDRIDGE, STEVE S, Burnes, Bernard, Eldridge, Steve.
Subjects/Keywords: value co-creation; music industry; digital culture; consumer culture; south korea
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Choi, H. (2014). Value and Value Creation – Popular Music in the Digital
Era: The Case of the Independent Music Industry in South
Korea. (Doctoral Dissertation). University of Manchester. Retrieved from http://www.manchester.ac.uk/escholar/uk-ac-man-scw:229735
Chicago Manual of Style (16th Edition):
Choi, Hwanho. “Value and Value Creation – Popular Music in the Digital
Era: The Case of the Independent Music Industry in South
Korea.” 2014. Doctoral Dissertation, University of Manchester. Accessed February 25, 2021.
http://www.manchester.ac.uk/escholar/uk-ac-man-scw:229735.
MLA Handbook (7th Edition):
Choi, Hwanho. “Value and Value Creation – Popular Music in the Digital
Era: The Case of the Independent Music Industry in South
Korea.” 2014. Web. 25 Feb 2021.
Vancouver:
Choi H. Value and Value Creation – Popular Music in the Digital
Era: The Case of the Independent Music Industry in South
Korea. [Internet] [Doctoral dissertation]. University of Manchester; 2014. [cited 2021 Feb 25].
Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:229735.
Council of Science Editors:
Choi H. Value and Value Creation – Popular Music in the Digital
Era: The Case of the Independent Music Industry in South
Korea. [Doctoral Dissertation]. University of Manchester; 2014. Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:229735
Universidade Nova
29.
Zenoni, Beatrice.
Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’.
Degree: 2013, Universidade Nova
URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9785
► A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business…
(more)
▼ A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The following research is a critical evaluation of „Linhas sobre Rodas‟ co-creation process, since during my internship, from August to November 2012, I had the opportunity of directly and daily collaborate with the entities involved on the operationalization and implementation of this social business. The research analyses the key success factors of the „Linhas sobre Rodas‟ model during its initial stage, focusing on the stakeholders‟ relations and on the strategic alliance between the two co-creators. Through the evaluation of both strengths and weaknesses of this case study, the research provides recommendations and findings for similar cases.
Advisors/Committee Members: Martins, Miguel Alves.
Subjects/Keywords: Social business; Strategic alliances; Value networks; Co-creation model
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Zenoni, B. (2013). Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9785
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Zenoni, Beatrice. “Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’.” 2013. Thesis, Universidade Nova. Accessed February 25, 2021.
http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9785.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Zenoni, Beatrice. “Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’.” 2013. Web. 25 Feb 2021.
Vancouver:
Zenoni B. Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2021 Feb 25].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9785.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Zenoni B. Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9785
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Exeter
30.
Kocamaz, Ilke.
Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).
Degree: PhD, 2012, University of Exeter
URL: http://hdl.handle.net/10871/8003
► Today, many museums both around the world and in Britain are in the process of renewing, rejuvenating, refurbishing and/or rebranding themselves. These museums are actually…
(more)
▼ Today, many museums both around the world and in Britain are in the process of renewing, rejuvenating, refurbishing and/or rebranding themselves. These museums are actually doing this in order to be able to respond better to the evolving needs and wants of consumers, which change continuously as a result of the transformations that take place in the consumer culture. The central aim of this thesis is to investigate the paradigm shifts happening in contemporary British museums, which evolve parallel to the evolving British consumer culture. These paradigm shifts actually seem to be a reflection of the paradigm shifts that are happening in 21st century museums all around the world, in general. Museums of today are highly interested in branding and they invest in it to a great extent. This is in part due to the effects of postmodernism on museums. This fondness for branding seems to turn museums into objects of consumption, makes them like other products in the market. Another aim of this thesis is to investigate how contemporary museums are defined as objects of consumption and managed as brands. For this purpose, Royal Albert Memorial Museum (RAMM), a British museum situated in Exeter, which has been going through an inclusive refurbishment process for the last four years, has been selected for carrying out an extended case study on. Diverse data collection tools have been used such as participant and non-participant observations were made; in-depth interviews with especially staff members and also some other stakeholders like volunteers and visitors were carried out, photographs were taken; website of the museum was analysed; a lot of field notes were taken and then these data have been analysed. The RAMM example and also the literature review made on world museums in general have shown that the museums of the last century have got into the direction of uniting and co-creating value with their visitors, in their museums. This is a thorough democratization process in the museum. In order for this to take place, museums have taken the interaction and participation levels with their visitors much higher. Detailed accounts on these and other phenomena about new museums can be found in the thesis.
Subjects/Keywords: 658; museum (re)branding; value co-creation in museums; experience economy
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APA (6th Edition):
Kocamaz, I. (2012). Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). (Doctoral Dissertation). University of Exeter. Retrieved from http://hdl.handle.net/10871/8003
Chicago Manual of Style (16th Edition):
Kocamaz, Ilke. “Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).” 2012. Doctoral Dissertation, University of Exeter. Accessed February 25, 2021.
http://hdl.handle.net/10871/8003.
MLA Handbook (7th Edition):
Kocamaz, Ilke. “Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).” 2012. Web. 25 Feb 2021.
Vancouver:
Kocamaz I. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). [Internet] [Doctoral dissertation]. University of Exeter; 2012. [cited 2021 Feb 25].
Available from: http://hdl.handle.net/10871/8003.
Council of Science Editors:
Kocamaz I. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). [Doctoral Dissertation]. University of Exeter; 2012. Available from: http://hdl.handle.net/10871/8003
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