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You searched for subject:(sports sponsorship). Showing records 1 – 30 of 77 total matches.

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Bowling Green State University

1. Hong, Sungjai. Determining Effectiveness of NBA Jersey Sponsorship.

Degree: MEd, Human Movement, Sport and Leisure Studies /Sport Administration, 2019, Bowling Green State University

 Starting from the 2017-18 season, the NBA league, initiated jersey sponsorship. While jersey sponsorship has been a popular marketing strategy in European professional sports leagues,… (more)

Subjects/Keywords: Sports Management; Sponsorship; Sport Sponsorship; Jersey Sponsorship; Sponsorship Effectiveness; Sponsorship Activation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hong, S. (2019). Determining Effectiveness of NBA Jersey Sponsorship. (Masters Thesis). Bowling Green State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407

Chicago Manual of Style (16th Edition):

Hong, Sungjai. “Determining Effectiveness of NBA Jersey Sponsorship.” 2019. Masters Thesis, Bowling Green State University. Accessed September 30, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407.

MLA Handbook (7th Edition):

Hong, Sungjai. “Determining Effectiveness of NBA Jersey Sponsorship.” 2019. Web. 30 Sep 2020.

Vancouver:

Hong S. Determining Effectiveness of NBA Jersey Sponsorship. [Internet] [Masters thesis]. Bowling Green State University; 2019. [cited 2020 Sep 30]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407.

Council of Science Editors:

Hong S. Determining Effectiveness of NBA Jersey Sponsorship. [Masters Thesis]. Bowling Green State University; 2019. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1562861534058407


University of Johannesburg

2. Burger, Ilane. Bemarkingsbeplanning en die toestaan van sportborgskappe.

Degree: 2012, University of Johannesburg

M. Comm.

The view that some sports receive support from potential sponsor companies more readily than others, were investigated during this study. If this view… (more)

Subjects/Keywords: Sports sponsorship; Sports marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Burger, I. (2012). Bemarkingsbeplanning en die toestaan van sportborgskappe. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/6528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Burger, Ilane. “Bemarkingsbeplanning en die toestaan van sportborgskappe.” 2012. Thesis, University of Johannesburg. Accessed September 30, 2020. http://hdl.handle.net/10210/6528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Burger, Ilane. “Bemarkingsbeplanning en die toestaan van sportborgskappe.” 2012. Web. 30 Sep 2020.

Vancouver:

Burger I. Bemarkingsbeplanning en die toestaan van sportborgskappe. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10210/6528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burger I. Bemarkingsbeplanning en die toestaan van sportborgskappe. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/6528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

3. Benadie, Strelize. Relationships in sport sponsorship : a marketing perspective.

Degree: 2013, University of Johannesburg

D.Phil. (Sports Management)

Despite the large amounts of money spent on sponsorships and per implication sport sponsorship, little research is available concerning sponsorship practices in… (more)

Subjects/Keywords: Sports sponsorship; Relationship marketing; Corporate sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Benadie, S. (2013). Relationships in sport sponsorship : a marketing perspective. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/8708

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Benadie, Strelize. “Relationships in sport sponsorship : a marketing perspective.” 2013. Thesis, University of Johannesburg. Accessed September 30, 2020. http://hdl.handle.net/10210/8708.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Benadie, Strelize. “Relationships in sport sponsorship : a marketing perspective.” 2013. Web. 30 Sep 2020.

Vancouver:

Benadie S. Relationships in sport sponsorship : a marketing perspective. [Internet] [Thesis]. University of Johannesburg; 2013. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10210/8708.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Benadie S. Relationships in sport sponsorship : a marketing perspective. [Thesis]. University of Johannesburg; 2013. Available from: http://hdl.handle.net/10210/8708

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Zhang, Lu. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon.

Degree: 2019, Haaga-Helia ammattikorkeakoulu

 Theaim of thestudywastoidentifythefactorsthat canchangeand enhancetheimpactof corporatebranding in sponsoringlarge sportingevents. Sponsorshipis oneof thefactors thatinfluencescorporatebranding. Thisstudyis basedona largenumberof past casesof sportssponsorship, learning to summarizetheprofitability, relevance and inter-relatednessof… (more)

Subjects/Keywords: sports sponsorship; sponsorship; brand marketing; marketing value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhang, L. (2019). The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon. (Thesis). Haaga-Helia ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/159379

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhang, Lu. “The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon.” 2019. Thesis, Haaga-Helia ammattikorkeakoulu. Accessed September 30, 2020. http://www.theseus.fi/handle/10024/159379.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhang, Lu. “The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon.” 2019. Web. 30 Sep 2020.

Vancouver:

Zhang L. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon. [Internet] [Thesis]. Haaga-Helia ammattikorkeakoulu; 2019. [cited 2020 Sep 30]. Available from: http://www.theseus.fi/handle/10024/159379.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhang L. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon. [Thesis]. Haaga-Helia ammattikorkeakoulu; 2019. Available from: http://www.theseus.fi/handle/10024/159379

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

5. Visagie, Alfred. Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika.

Degree: 2012, University of Johannesburg

M. Comm.

Sponsorship has grown immensely the past decade and involves billions of rand worldwide each year. Many big companies use this form of marketing… (more)

Subjects/Keywords: Sports sponsorship - South Africa.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Visagie, A. (2012). Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/7692

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Visagie, Alfred. “Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika.” 2012. Thesis, University of Johannesburg. Accessed September 30, 2020. http://hdl.handle.net/10210/7692.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Visagie, Alfred. “Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika.” 2012. Web. 30 Sep 2020.

Vancouver:

Visagie A. Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10210/7692.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Visagie A. Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/7692

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

6. Joyce, Gareth. South African motorsport : a business perspective of the investment opportunity.

Degree: 2012, University of Johannesburg

M.Comm.

Millions of people around the world watch motor racing on television, and millions of people journey to race circuits to experience personally the excitement… (more)

Subjects/Keywords: Motorsports  – South Africa; Sports sponsorship  – South Africa

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Joyce, G. (2012). South African motorsport : a business perspective of the investment opportunity. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/5492

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Joyce, Gareth. “South African motorsport : a business perspective of the investment opportunity.” 2012. Thesis, University of Johannesburg. Accessed September 30, 2020. http://hdl.handle.net/10210/5492.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Joyce, Gareth. “South African motorsport : a business perspective of the investment opportunity.” 2012. Web. 30 Sep 2020.

Vancouver:

Joyce G. South African motorsport : a business perspective of the investment opportunity. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10210/5492.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Joyce G. South African motorsport : a business perspective of the investment opportunity. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/5492

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

7. Kiraguri, Grace W. A survey of the influence of sponsorship in the development of sports in Kenya .

Degree: 2007, University of Nairobi

Sports are by all means very critical and valuable to the human fraternity. However, sports sector in Kenya just like many other countries experiences several… (more)

Subjects/Keywords: Sports; Sponsorship; Kenya

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kiraguri, G. W. (2007). A survey of the influence of sponsorship in the development of sports in Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12751

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kiraguri, Grace W. “A survey of the influence of sponsorship in the development of sports in Kenya .” 2007. Thesis, University of Nairobi. Accessed September 30, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12751.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kiraguri, Grace W. “A survey of the influence of sponsorship in the development of sports in Kenya .” 2007. Web. 30 Sep 2020.

Vancouver:

Kiraguri GW. A survey of the influence of sponsorship in the development of sports in Kenya . [Internet] [Thesis]. University of Nairobi; 2007. [cited 2020 Sep 30]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12751.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kiraguri GW. A survey of the influence of sponsorship in the development of sports in Kenya . [Thesis]. University of Nairobi; 2007. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12751

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Bond University

8. Borchard, Jillian M. Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values.

Degree: 2010, Bond University

 Advertising practitioners recognise the benefit of using celebrities in brand or product sponsorship. The ability to secure endorsement deals is equally important for the athletes… (more)

Subjects/Keywords: Sports sponsorship; Sports marketing; Sports public relations; Business Administration, Marketing (0338)

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APA (6th Edition):

Borchard, J. M. (2010). Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values. (Thesis). Bond University. Retrieved from https://epublications.bond.edu.au/theses/25

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Borchard, Jillian M. “Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values.” 2010. Thesis, Bond University. Accessed September 30, 2020. https://epublications.bond.edu.au/theses/25.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Borchard, Jillian M. “Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values.” 2010. Web. 30 Sep 2020.

Vancouver:

Borchard JM. Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values. [Internet] [Thesis]. Bond University; 2010. [cited 2020 Sep 30]. Available from: https://epublications.bond.edu.au/theses/25.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Borchard JM. Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values. [Thesis]. Bond University; 2010. Available from: https://epublications.bond.edu.au/theses/25

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

9. Benadie, Strelize. Relationships in sport sponsorship: a marketing perspective.

Degree: 2008, University of Johannesburg

D.Comm

Despite the large amounts of money spent on sponsorships and per implication sport sponsorship, little research is available concerning sponsorship practices in South Africa.… (more)

Subjects/Keywords: Relationship marketing; Sports sponsorship; Sports sponsorship marketing; Corporate sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Benadie, S. (2008). Relationships in sport sponsorship: a marketing perspective. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/1337

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Benadie, Strelize. “Relationships in sport sponsorship: a marketing perspective.” 2008. Thesis, University of Johannesburg. Accessed September 30, 2020. http://hdl.handle.net/10210/1337.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Benadie, Strelize. “Relationships in sport sponsorship: a marketing perspective.” 2008. Web. 30 Sep 2020.

Vancouver:

Benadie S. Relationships in sport sponsorship: a marketing perspective. [Internet] [Thesis]. University of Johannesburg; 2008. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10210/1337.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Benadie S. Relationships in sport sponsorship: a marketing perspective. [Thesis]. University of Johannesburg; 2008. Available from: http://hdl.handle.net/10210/1337

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Yang, Chi-Wen. The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes.

Degree: PhD, Kinesiology, 2011, Texas Woman's University

 The purpose of this study was to investigate the demographics and lifestyles of attendants in an Independent Professional Baseball (IPB) team and determine the effects… (more)

Subjects/Keywords: Corporate sponsorship; Professional sports; Sports Marketing; Economic aspect; Social sciences; Activation; Baseball; Effectiveness; Leveraging; Marketing; On-site sponsorship; Sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, C. (2011). The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes. (Doctoral Dissertation). Texas Woman's University. Retrieved from http://hdl.handle.net/11274/115

Chicago Manual of Style (16th Edition):

Yang, Chi-Wen. “The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes.” 2011. Doctoral Dissertation, Texas Woman's University. Accessed September 30, 2020. http://hdl.handle.net/11274/115.

MLA Handbook (7th Edition):

Yang, Chi-Wen. “The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes.” 2011. Web. 30 Sep 2020.

Vancouver:

Yang C. The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes. [Internet] [Doctoral dissertation]. Texas Woman's University; 2011. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/11274/115.

Council of Science Editors:

Yang C. The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes. [Doctoral Dissertation]. Texas Woman's University; 2011. Available from: http://hdl.handle.net/11274/115


Liberty University

11. Brown, Omar Olando. Consumer Perception of Sport Event Sponsors.

Degree: 2018, Liberty University

 The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research… (more)

Subjects/Keywords: Olympics; Sponsorship; Sport consumer; Social Statistics; Sports Management; Sports Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Brown, O. O. (2018). Consumer Perception of Sport Event Sponsors. (Masters Thesis). Liberty University. Retrieved from http://digitalcommons.liberty.edu/masters/483

Chicago Manual of Style (16th Edition):

Brown, Omar Olando. “Consumer Perception of Sport Event Sponsors.” 2018. Masters Thesis, Liberty University. Accessed September 30, 2020. http://digitalcommons.liberty.edu/masters/483.

MLA Handbook (7th Edition):

Brown, Omar Olando. “Consumer Perception of Sport Event Sponsors.” 2018. Web. 30 Sep 2020.

Vancouver:

Brown OO. Consumer Perception of Sport Event Sponsors. [Internet] [Masters thesis]. Liberty University; 2018. [cited 2020 Sep 30]. Available from: http://digitalcommons.liberty.edu/masters/483.

Council of Science Editors:

Brown OO. Consumer Perception of Sport Event Sponsors. [Masters Thesis]. Liberty University; 2018. Available from: http://digitalcommons.liberty.edu/masters/483

12. Takala, Erna. Sponsorship Development Plan for Porvoon Salibandyseura's Women's Team.

Degree: 2012, HAAGA-HELIA ammattikorkeakoulu

 This research was conducted as a comission for Porvoon Salibandyseura’s Women’s Team (PSS.) The aim was to find ways to improve their sponsorship situation, as… (more)

Subjects/Keywords: sponsorointi; urheilu; salibandy; rahoittajat; naiset; Sports sponsorship; Sports; Economic aspects

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Takala, E. (2012). Sponsorship Development Plan for Porvoon Salibandyseura's Women's Team. (Thesis). HAAGA-HELIA ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/39853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Takala, Erna. “Sponsorship Development Plan for Porvoon Salibandyseura's Women's Team.” 2012. Thesis, HAAGA-HELIA ammattikorkeakoulu. Accessed September 30, 2020. http://www.theseus.fi/handle/10024/39853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Takala, Erna. “Sponsorship Development Plan for Porvoon Salibandyseura's Women's Team.” 2012. Web. 30 Sep 2020.

Vancouver:

Takala E. Sponsorship Development Plan for Porvoon Salibandyseura's Women's Team. [Internet] [Thesis]. HAAGA-HELIA ammattikorkeakoulu; 2012. [cited 2020 Sep 30]. Available from: http://www.theseus.fi/handle/10024/39853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Takala E. Sponsorship Development Plan for Porvoon Salibandyseura's Women's Team. [Thesis]. HAAGA-HELIA ammattikorkeakoulu; 2012. Available from: http://www.theseus.fi/handle/10024/39853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Arkansas

13. Cork, Benjamin Colin. An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence.

Degree: PhD, 2017, University of Arkansas

  Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport… (more)

Subjects/Keywords: Marketing; Sport Sponsorship; Marketing; Sports Management; Sports Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cork, B. C. (2017). An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence. (Doctoral Dissertation). University of Arkansas. Retrieved from https://scholarworks.uark.edu/etd/2465

Chicago Manual of Style (16th Edition):

Cork, Benjamin Colin. “An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence.” 2017. Doctoral Dissertation, University of Arkansas. Accessed September 30, 2020. https://scholarworks.uark.edu/etd/2465.

MLA Handbook (7th Edition):

Cork, Benjamin Colin. “An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence.” 2017. Web. 30 Sep 2020.

Vancouver:

Cork BC. An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence. [Internet] [Doctoral dissertation]. University of Arkansas; 2017. [cited 2020 Sep 30]. Available from: https://scholarworks.uark.edu/etd/2465.

Council of Science Editors:

Cork BC. An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence. [Doctoral Dissertation]. University of Arkansas; 2017. Available from: https://scholarworks.uark.edu/etd/2465


University of Pretoria

14. Ngwenya, Zanele Ziphelele. The value drivers of investing in sport-based corporate social responsibility initiatives.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 This exploratory research study has provided the theorisation of the key drivers of why South African companies invest in sport-based Corporate Social Responsibility (CSR) programmes.… (more)

Subjects/Keywords: UCTD; Sports; Cause-related marketing; Corporate social responsibility (CSR); Sponsorship; Social sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ngwenya, Z. (2011). The value drivers of investing in sport-based corporate social responsibility initiatives. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25617

Chicago Manual of Style (16th Edition):

Ngwenya, Zanele. “The value drivers of investing in sport-based corporate social responsibility initiatives.” 2011. Masters Thesis, University of Pretoria. Accessed September 30, 2020. http://hdl.handle.net/2263/25617.

MLA Handbook (7th Edition):

Ngwenya, Zanele. “The value drivers of investing in sport-based corporate social responsibility initiatives.” 2011. Web. 30 Sep 2020.

Vancouver:

Ngwenya Z. The value drivers of investing in sport-based corporate social responsibility initiatives. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/2263/25617.

Council of Science Editors:

Ngwenya Z. The value drivers of investing in sport-based corporate social responsibility initiatives. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/25617


University of Pretoria

15. [No author]. The value drivers of investing in sport-based corporate social responsibility initiatives .

Degree: 2011, University of Pretoria

 This exploratory research study has provided the theorisation of the key drivers of why South African companies invest in sport-based Corporate Social Responsibility (CSR) programmes.… (more)

Subjects/Keywords: UCTD; Sports; Cause-related marketing; Corporate social responsibility (CSR); Sponsorship; Social sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). The value drivers of investing in sport-based corporate social responsibility initiatives . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06182011-181249/

Chicago Manual of Style (16th Edition):

author], [No. “The value drivers of investing in sport-based corporate social responsibility initiatives .” 2011. Masters Thesis, University of Pretoria. Accessed September 30, 2020. http://upetd.up.ac.za/thesis/available/etd-06182011-181249/.

MLA Handbook (7th Edition):

author], [No. “The value drivers of investing in sport-based corporate social responsibility initiatives .” 2011. Web. 30 Sep 2020.

Vancouver:

author] [. The value drivers of investing in sport-based corporate social responsibility initiatives . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Sep 30]. Available from: http://upetd.up.ac.za/thesis/available/etd-06182011-181249/.

Council of Science Editors:

author] [. The value drivers of investing in sport-based corporate social responsibility initiatives . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-06182011-181249/


Technical University of Lisbon

16. Santos, Sílvia Ferreira. Patrocínios desportivos e capital da marca patrocinadora : estudo exploratório na perspetiva do adepto.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

Os patrocínios desportivos têm vindo a assumir grande importância no panorama mundial, quer para clubes ou eventos desportivos patrocinados, quer para as… (more)

Subjects/Keywords: patrocínios; patrocínios desportivos; capital da marca; marca patrocinadora; sponsorship; sports sponsorship; brand equity; sponsoring brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Santos, S. F. (2015). Patrocínios desportivos e capital da marca patrocinadora : estudo exploratório na perspetiva do adepto. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11055

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Sílvia Ferreira. “Patrocínios desportivos e capital da marca patrocinadora : estudo exploratório na perspetiva do adepto.” 2015. Thesis, Technical University of Lisbon. Accessed September 30, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11055.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Sílvia Ferreira. “Patrocínios desportivos e capital da marca patrocinadora : estudo exploratório na perspetiva do adepto.” 2015. Web. 30 Sep 2020.

Vancouver:

Santos SF. Patrocínios desportivos e capital da marca patrocinadora : estudo exploratório na perspetiva do adepto. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Sep 30]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11055.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos SF. Patrocínios desportivos e capital da marca patrocinadora : estudo exploratório na perspetiva do adepto. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11055

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Canterbury

17. Maitland, Nicholas James. Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media.

Degree: MA, Media and Communication, 2015, University of Canterbury

 Snowboard media producers attempt to create subculturally relevant videos that connect with the audience. Videos provide the opportunity to report and document snowboarding activity, highlight… (more)

Subjects/Keywords: media; advertising; snowboarding; action sports; extreme sports; web media; video production; sports; sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Maitland, N. J. (2015). Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media. (Masters Thesis). University of Canterbury. Retrieved from http://dx.doi.org/10.26021/3946

Chicago Manual of Style (16th Edition):

Maitland, Nicholas James. “Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media.” 2015. Masters Thesis, University of Canterbury. Accessed September 30, 2020. http://dx.doi.org/10.26021/3946.

MLA Handbook (7th Edition):

Maitland, Nicholas James. “Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media.” 2015. Web. 30 Sep 2020.

Vancouver:

Maitland NJ. Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media. [Internet] [Masters thesis]. University of Canterbury; 2015. [cited 2020 Sep 30]. Available from: http://dx.doi.org/10.26021/3946.

Council of Science Editors:

Maitland NJ. Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media. [Masters Thesis]. University of Canterbury; 2015. Available from: http://dx.doi.org/10.26021/3946


North Carolina State University

18. Wojdylo, Jesse Ross. The Impact of Size and Location on Collegiate Sports Sponsorship.

Degree: MS, Parks, Recreation and Tourism Management, 2006, North Carolina State University

 The purpose of this study was to examine the effects of location and size on sponsorships in collegiate athletics. The study compared university's number of… (more)

Subjects/Keywords: marketing; sports; sponsorship; college; collegiate

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wojdylo, J. R. (2006). The Impact of Size and Location on Collegiate Sports Sponsorship. (Thesis). North Carolina State University. Retrieved from http://www.lib.ncsu.edu/resolver/1840.16/2133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wojdylo, Jesse Ross. “The Impact of Size and Location on Collegiate Sports Sponsorship.” 2006. Thesis, North Carolina State University. Accessed September 30, 2020. http://www.lib.ncsu.edu/resolver/1840.16/2133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wojdylo, Jesse Ross. “The Impact of Size and Location on Collegiate Sports Sponsorship.” 2006. Web. 30 Sep 2020.

Vancouver:

Wojdylo JR. The Impact of Size and Location on Collegiate Sports Sponsorship. [Internet] [Thesis]. North Carolina State University; 2006. [cited 2020 Sep 30]. Available from: http://www.lib.ncsu.edu/resolver/1840.16/2133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wojdylo JR. The Impact of Size and Location on Collegiate Sports Sponsorship. [Thesis]. North Carolina State University; 2006. Available from: http://www.lib.ncsu.edu/resolver/1840.16/2133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

19. Bevan, Michael. Motor-Racing sponsorship as an advertising medium.

Degree: 2008, University of Johannesburg

Sponsorship of sport has become an integral part of the marketing mix of the corporate world, with corporations devoting large amounts of money to associate… (more)

Subjects/Keywords: Advertising; Sports sponsorship; Social marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bevan, M. (2008). Motor-Racing sponsorship as an advertising medium. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/441

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bevan, Michael. “Motor-Racing sponsorship as an advertising medium.” 2008. Thesis, University of Johannesburg. Accessed September 30, 2020. http://hdl.handle.net/10210/441.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bevan, Michael. “Motor-Racing sponsorship as an advertising medium.” 2008. Web. 30 Sep 2020.

Vancouver:

Bevan M. Motor-Racing sponsorship as an advertising medium. [Internet] [Thesis]. University of Johannesburg; 2008. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10210/441.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bevan M. Motor-Racing sponsorship as an advertising medium. [Thesis]. University of Johannesburg; 2008. Available from: http://hdl.handle.net/10210/441

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Sousa, Hugo Miguel Ramos. Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador.

Degree: 2010, RCAAP

Projecto

Na gestão de carreiras de atletas a dimensão do patrocinador é frequentemente descurada. O presente estudo pretende identificar as dimensões mais valorizadas numa celebridade… (more)

Subjects/Keywords: Patrocínio; Celebridade; Desportiva; Marketing; Publicidade; Desporto; Sponsorship; Celebrity; Sports; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sousa, H. M. R. (2010). Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3280

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sousa, Hugo Miguel Ramos. “Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador.” 2010. Thesis, RCAAP. Accessed September 30, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3280.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sousa, Hugo Miguel Ramos. “Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador.” 2010. Web. 30 Sep 2020.

Vancouver:

Sousa HMR. Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador. [Internet] [Thesis]. RCAAP; 2010. [cited 2020 Sep 30]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3280.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sousa HMR. Patrocínios desportivos dimensões mais valorizadas numa celebridade desportiva por um patrocinador. [Thesis]. RCAAP; 2010. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3280

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Lin, Sheng-jhe. The Effects of Sports sponsorship on Brand Equity.

Degree: Master, Business Management, 2013, NSYSU

 The fascination of sports exceeds the boundary of nations and cultures, regardless of different gender, age, social status and ethnicity. Well-known sports competitions own a… (more)

Subjects/Keywords: Sports sponsorship; Activation strategy; Brand equity; EDA Rhinos; Samsung

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, S. (2013). The Effects of Sports sponsorship on Brand Equity. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1115113-204142

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Sheng-jhe. “The Effects of Sports sponsorship on Brand Equity.” 2013. Thesis, NSYSU. Accessed September 30, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1115113-204142.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Sheng-jhe. “The Effects of Sports sponsorship on Brand Equity.” 2013. Web. 30 Sep 2020.

Vancouver:

Lin S. The Effects of Sports sponsorship on Brand Equity. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Sep 30]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1115113-204142.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin S. The Effects of Sports sponsorship on Brand Equity. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1115113-204142

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Cape Peninsula University of Technology

22. Zhou, Yuan. A study of the effectiveness of marathon sponsorship as an enabler of brand extension .

Degree: 2010, Cape Peninsula University of Technology

 A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research,… (more)

Subjects/Keywords: Sports sponsorship  – South Africa; Marathon running; Branding (Marketing)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhou, Y. (2010). A study of the effectiveness of marathon sponsorship as an enabler of brand extension . (Thesis). Cape Peninsula University of Technology. Retrieved from http://etd.cput.ac.za/handle/20.500.11838/1705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhou, Yuan. “A study of the effectiveness of marathon sponsorship as an enabler of brand extension .” 2010. Thesis, Cape Peninsula University of Technology. Accessed September 30, 2020. http://etd.cput.ac.za/handle/20.500.11838/1705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhou, Yuan. “A study of the effectiveness of marathon sponsorship as an enabler of brand extension .” 2010. Web. 30 Sep 2020.

Vancouver:

Zhou Y. A study of the effectiveness of marathon sponsorship as an enabler of brand extension . [Internet] [Thesis]. Cape Peninsula University of Technology; 2010. [cited 2020 Sep 30]. Available from: http://etd.cput.ac.za/handle/20.500.11838/1705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhou Y. A study of the effectiveness of marathon sponsorship as an enabler of brand extension . [Thesis]. Cape Peninsula University of Technology; 2010. Available from: http://etd.cput.ac.za/handle/20.500.11838/1705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Technology, Sydney

23. Hechelmann, CB. Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands.

Degree: 2012, University of Technology, Sydney

 The purpose of this research is to examine the formation of social media engagement and its relationship to emotional dynamics that underpin brand relationships between… (more)

Subjects/Keywords: Facebook.; Sports sponsorship.; Social media.; Football.; Facebook football channel.; Branding.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hechelmann, C. (2012). Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands. (Thesis). University of Technology, Sydney. Retrieved from http://hdl.handle.net/10453/23389

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hechelmann, CB. “Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands.” 2012. Thesis, University of Technology, Sydney. Accessed September 30, 2020. http://hdl.handle.net/10453/23389.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hechelmann, CB. “Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands.” 2012. Web. 30 Sep 2020.

Vancouver:

Hechelmann C. Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands. [Internet] [Thesis]. University of Technology, Sydney; 2012. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10453/23389.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hechelmann C. Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands. [Thesis]. University of Technology, Sydney; 2012. Available from: http://hdl.handle.net/10453/23389

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Minnesota

24. Moore, Christopher. Analyzing Sponsorship Outcomes across the Sports Industry.

Degree: MA, Kinesiology, 2017, University of Minnesota

 The purpose of this study was to examine the impact of identity and goodwill on the effectiveness of sponsorship in terms of attitudes and purchase… (more)

Subjects/Keywords: Cause-Related Events; Goodwill; Identity; Nonprofit Organizations; Professional Sports; Sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moore, C. (2017). Analyzing Sponsorship Outcomes across the Sports Industry. (Masters Thesis). University of Minnesota. Retrieved from http://hdl.handle.net/11299/193411

Chicago Manual of Style (16th Edition):

Moore, Christopher. “Analyzing Sponsorship Outcomes across the Sports Industry.” 2017. Masters Thesis, University of Minnesota. Accessed September 30, 2020. http://hdl.handle.net/11299/193411.

MLA Handbook (7th Edition):

Moore, Christopher. “Analyzing Sponsorship Outcomes across the Sports Industry.” 2017. Web. 30 Sep 2020.

Vancouver:

Moore C. Analyzing Sponsorship Outcomes across the Sports Industry. [Internet] [Masters thesis]. University of Minnesota; 2017. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/11299/193411.

Council of Science Editors:

Moore C. Analyzing Sponsorship Outcomes across the Sports Industry. [Masters Thesis]. University of Minnesota; 2017. Available from: http://hdl.handle.net/11299/193411

25. Fernandes, Alexandra. Activação de patrocínios desportivos.

Degree: 2010, RCAAP

Mestrado em Marketing

O trabalho teve por objectivo explorar os conceitos de activação de patrocínios desportivos e verificar a aplicação dos mesmos no mercado português.… (more)

Subjects/Keywords: Ativação; Patrocínio desportivo; Avaliação; Activation; Sports sponsorship; Evaluation; Marketing desportivo; Sports marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fernandes, A. (2010). Activação de patrocínios desportivos. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1959

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandes, Alexandra. “Activação de patrocínios desportivos.” 2010. Thesis, RCAAP. Accessed September 30, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1959.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandes, Alexandra. “Activação de patrocínios desportivos.” 2010. Web. 30 Sep 2020.

Vancouver:

Fernandes A. Activação de patrocínios desportivos. [Internet] [Thesis]. RCAAP; 2010. [cited 2020 Sep 30]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1959.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fernandes A. Activação de patrocínios desportivos. [Thesis]. RCAAP; 2010. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1959

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brock University

26. Potwarka, Luke Richard. A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli .

Degree: Applied Health Sciences Program, 2004, Brock University

 Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of… (more)

Subjects/Keywords: Sports sponsorship; Advertising; Advertising; Sports spectators.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Potwarka, L. R. (2004). A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli . (Thesis). Brock University. Retrieved from http://hdl.handle.net/10464/2304

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Potwarka, Luke Richard. “A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli .” 2004. Thesis, Brock University. Accessed September 30, 2020. http://hdl.handle.net/10464/2304.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Potwarka, Luke Richard. “A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli .” 2004. Web. 30 Sep 2020.

Vancouver:

Potwarka LR. A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli . [Internet] [Thesis]. Brock University; 2004. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/10464/2304.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Potwarka LR. A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli . [Thesis]. Brock University; 2004. Available from: http://hdl.handle.net/10464/2304

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

27. Giffen, Scott D. “SpARTs” PARTnerships: A study of corporate support for the arts: trends, learnings from sports & implications.

Degree: 2017, Drexel University

“SpARTs” pARTnerships studies the context of corporate support for the arts, analyzes sports as the sponsorship industry leader to glean best practices and provides strategic… (more)

Subjects/Keywords: Arts – Management; Performing arts sponsorship; Sports sponsorship; Corporate sponsorship

…arts, analyzes sports as the sponsorship industry leader to glean best practices and provides… …subconsciously known. For the past twenty years, sports have dominated the sponsorship market worldwide… …Sponsorship [next to Sports]” [clarification added] (Leeds 2014). IEG… …Research Questions How can the arts learn from sports sponsorship to maximize lasting, strategic… …research comes from trusted industry sources from sports, arts, and general sponsorship sectors… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Giffen, S. D. (2017). “SpARTs” PARTnerships: A study of corporate support for the arts: trends, learnings from sports & implications. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/idea:7683

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Giffen, Scott D. ““SpARTs” PARTnerships: A study of corporate support for the arts: trends, learnings from sports & implications.” 2017. Thesis, Drexel University. Accessed September 30, 2020. http://hdl.handle.net/1860/idea:7683.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Giffen, Scott D. ““SpARTs” PARTnerships: A study of corporate support for the arts: trends, learnings from sports & implications.” 2017. Web. 30 Sep 2020.

Vancouver:

Giffen SD. “SpARTs” PARTnerships: A study of corporate support for the arts: trends, learnings from sports & implications. [Internet] [Thesis]. Drexel University; 2017. [cited 2020 Sep 30]. Available from: http://hdl.handle.net/1860/idea:7683.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Giffen SD. “SpARTs” PARTnerships: A study of corporate support for the arts: trends, learnings from sports & implications. [Thesis]. Drexel University; 2017. Available from: http://hdl.handle.net/1860/idea:7683

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Alabama

28. Garrison, Elizabeth Brandt. Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama.

Degree: 2012, University of Alabama

 This research offers a case study of sports multimedia contracts as awarded by the University of Alabama and executed by Crimson Tide Sports Marketing, a… (more)

Subjects/Keywords: Electronic Thesis or Dissertation;  – thesis; Communication; Marketing; Sports management; athletics; college; multimedia; rights; Sponsorship; Sport

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Garrison, E. B. (2012). Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama. (Thesis). University of Alabama. Retrieved from http://purl.lib.ua.edu/55058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Garrison, Elizabeth Brandt. “Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama.” 2012. Thesis, University of Alabama. Accessed September 30, 2020. http://purl.lib.ua.edu/55058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Garrison, Elizabeth Brandt. “Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama.” 2012. Web. 30 Sep 2020.

Vancouver:

Garrison EB. Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama. [Internet] [Thesis]. University of Alabama; 2012. [cited 2020 Sep 30]. Available from: http://purl.lib.ua.edu/55058.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Garrison EB. Multimedia rights holders and athletic sponsorship: a system theory case study of the University of Alabama. [Thesis]. University of Alabama; 2012. Available from: http://purl.lib.ua.edu/55058

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Eriksson, Felicia. Sponsring av damidrott – Ett öppet mål? : En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar.

Degree: Business Administration and Management, 2020, Dalarna University

Det finns stora skillnader i hur ekonomiska resurser fördelas i dam- och herridrotten, trots att fördelningen mellan antalet utövare är mer jämnt fördelad mellan… (more)

Subjects/Keywords: Sponsorship; women’s sports; market advantage; CSR; Sponsring; damidrott; marknadsfördel; CS; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Eriksson, F. (2020). Sponsring av damidrott – Ett öppet mål? : En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar. (Thesis). Dalarna University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:du-34413

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Eriksson, Felicia. “Sponsring av damidrott – Ett öppet mål? : En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar.” 2020. Thesis, Dalarna University. Accessed September 30, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34413.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Eriksson, Felicia. “Sponsring av damidrott – Ett öppet mål? : En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar.” 2020. Web. 30 Sep 2020.

Vancouver:

Eriksson F. Sponsring av damidrott – Ett öppet mål? : En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar. [Internet] [Thesis]. Dalarna University; 2020. [cited 2020 Sep 30]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-34413.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Eriksson F. Sponsring av damidrott – Ett öppet mål? : En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar. [Thesis]. Dalarna University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-34413

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Neto, César Humberto Pimentel. O poder comunicacional da maratona : uma perspectiva de relações públicas.

Degree: 2015, Repositório Científico do Instituto Politécnico de Lisboa

Tese especialmente elaborada para obtenção do grau de Doutor em Ciências da Comunicação

Ao longo das últimas décadas o poder comunicacional do Desporto foi aproveitado… (more)

Subjects/Keywords: Relações públicas; Valores; Desporto; Maratona; Patrocínio; Public relations; Values; Sports; Marathon; Sponsorship

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Neto, C. H. P. (2015). O poder comunicacional da maratona : uma perspectiva de relações públicas. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6421

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Neto, César Humberto Pimentel. “O poder comunicacional da maratona : uma perspectiva de relações públicas.” 2015. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed September 30, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6421.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Neto, César Humberto Pimentel. “O poder comunicacional da maratona : uma perspectiva de relações públicas.” 2015. Web. 30 Sep 2020.

Vancouver:

Neto CHP. O poder comunicacional da maratona : uma perspectiva de relações públicas. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2015. [cited 2020 Sep 30]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6421.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Neto CHP. O poder comunicacional da maratona : uma perspectiva de relações públicas. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6421

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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