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You searched for subject:(retail promotion). Showing records 1 – 19 of 19 total matches.

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University of Texas – Austin

1. Suher, Jacob Alan. Shop different : consumers' motivations for unplanned purchases.

Degree: PhD, Marketing, 2016, University of Texas – Austin

 Despite marketers’ interest in consumers’ motivations for in-store decision making, past research has treated all unplanned purchases as the same behavior. To address this research… (more)

Subjects/Keywords: Consumer behavior; Motivation; Unplanned purchasing; Promotion; Retail

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APA (6th Edition):

Suher, J. A. (2016). Shop different : consumers' motivations for unplanned purchases. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/39734

Chicago Manual of Style (16th Edition):

Suher, Jacob Alan. “Shop different : consumers' motivations for unplanned purchases.” 2016. Doctoral Dissertation, University of Texas – Austin. Accessed June 04, 2020. http://hdl.handle.net/2152/39734.

MLA Handbook (7th Edition):

Suher, Jacob Alan. “Shop different : consumers' motivations for unplanned purchases.” 2016. Web. 04 Jun 2020.

Vancouver:

Suher JA. Shop different : consumers' motivations for unplanned purchases. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2016. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/2152/39734.

Council of Science Editors:

Suher JA. Shop different : consumers' motivations for unplanned purchases. [Doctoral Dissertation]. University of Texas – Austin; 2016. Available from: http://hdl.handle.net/2152/39734


University of Pennsylvania

2. Stourm, Valeria. New Insights From Emerging Types of Retail Loyalty Programs.

Degree: 2016, University of Pennsylvania

 In a standard loyalty program, a single retailer offers rewards to customers who stockpile points up to a certain amount. While research on these archetypal… (more)

Subjects/Keywords: loyalty programs; retail; reward programs; Advertising and Promotion Management; Marketing

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APA (6th Edition):

Stourm, V. (2016). New Insights From Emerging Types of Retail Loyalty Programs. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stourm, Valeria. “New Insights From Emerging Types of Retail Loyalty Programs.” 2016. Thesis, University of Pennsylvania. Accessed June 04, 2020. https://repository.upenn.edu/edissertations/2041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stourm, Valeria. “New Insights From Emerging Types of Retail Loyalty Programs.” 2016. Web. 04 Jun 2020.

Vancouver:

Stourm V. New Insights From Emerging Types of Retail Loyalty Programs. [Internet] [Thesis]. University of Pennsylvania; 2016. [cited 2020 Jun 04]. Available from: https://repository.upenn.edu/edissertations/2041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stourm V. New Insights From Emerging Types of Retail Loyalty Programs. [Thesis]. University of Pennsylvania; 2016. Available from: https://repository.upenn.edu/edissertations/2041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The Ohio State University

3. Wang, Ling. Retail Environment Features that Affect Smoking Behavior in Changsha, China.

Degree: PhD, Public Health, 2015, The Ohio State University

 Background: Tobacco use causes more than one million deaths each year in China, and this number is expected to reach 3.5 million by 2030 if… (more)

Subjects/Keywords: Public Health; Epidemiology; tobacco; advertisement; promotion; displays; smoking cessation medication; cigarette; China; audit; retail environment; tobacco retail store

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APA (6th Edition):

Wang, L. (2015). Retail Environment Features that Affect Smoking Behavior in Changsha, China. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1437651533

Chicago Manual of Style (16th Edition):

Wang, Ling. “Retail Environment Features that Affect Smoking Behavior in Changsha, China.” 2015. Doctoral Dissertation, The Ohio State University. Accessed June 04, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1437651533.

MLA Handbook (7th Edition):

Wang, Ling. “Retail Environment Features that Affect Smoking Behavior in Changsha, China.” 2015. Web. 04 Jun 2020.

Vancouver:

Wang L. Retail Environment Features that Affect Smoking Behavior in Changsha, China. [Internet] [Doctoral dissertation]. The Ohio State University; 2015. [cited 2020 Jun 04]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1437651533.

Council of Science Editors:

Wang L. Retail Environment Features that Affect Smoking Behavior in Changsha, China. [Doctoral Dissertation]. The Ohio State University; 2015. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1437651533


Linnaeus University

4. Dahl, Martina. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study.

Degree: Marketing, 2015, Linnaeus University

  Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication… (more)

Subjects/Keywords: Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods (FMCG; Business Administration; Företagsekonomi

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APA (6th Edition):

Dahl, M. (2015). Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dahl, Martina. “Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study.” 2015. Thesis, Linnaeus University. Accessed June 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dahl, Martina. “Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study.” 2015. Web. 04 Jun 2020.

Vancouver:

Dahl M. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2020 Jun 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dahl M. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Faulkner, Sandra L. Changes in sales strategy of men's specialty stores.

Degree: 1981, Texas Woman's University

Subjects/Keywords: Men's clothing industry; Sales promotion; Male consumers; Retail

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APA (6th Edition):

Faulkner, S. L. (1981). Changes in sales strategy of men's specialty stores. (Thesis). Texas Woman's University. Retrieved from http://hdl.handle.net/11274/7903

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Faulkner, Sandra L. “Changes in sales strategy of men's specialty stores.” 1981. Thesis, Texas Woman's University. Accessed June 04, 2020. http://hdl.handle.net/11274/7903.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Faulkner, Sandra L. “Changes in sales strategy of men's specialty stores.” 1981. Web. 04 Jun 2020.

Vancouver:

Faulkner SL. Changes in sales strategy of men's specialty stores. [Internet] [Thesis]. Texas Woman's University; 1981. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/11274/7903.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Faulkner SL. Changes in sales strategy of men's specialty stores. [Thesis]. Texas Woman's University; 1981. Available from: http://hdl.handle.net/11274/7903

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

6. Hon, Marek. Marketingový mix maloobchodu: Marketing Mix of Retail Trade.

Degree: 2019, Brno University of Technology

 The main subject of this bachelor thesis is to create a marketing plan for retail trade. Implementation of these marketing strategies to the company. This… (more)

Subjects/Keywords: Marketingový mix; 4P; produkt; cena; místo; propagace; SWOT analýza; maloobchod; Marketing mix; 4P; pruduct; price; place; promotion; SWOT analysis; retail trade

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APA (6th Edition):

Hon, M. (2019). Marketingový mix maloobchodu: Marketing Mix of Retail Trade. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/41293

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hon, Marek. “Marketingový mix maloobchodu: Marketing Mix of Retail Trade.” 2019. Thesis, Brno University of Technology. Accessed June 04, 2020. http://hdl.handle.net/11012/41293.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hon, Marek. “Marketingový mix maloobchodu: Marketing Mix of Retail Trade.” 2019. Web. 04 Jun 2020.

Vancouver:

Hon M. Marketingový mix maloobchodu: Marketing Mix of Retail Trade. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/11012/41293.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hon M. Marketingový mix maloobchodu: Marketing Mix of Retail Trade. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/41293

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Kirk, George Alan. Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods.

Degree: Business Administration, 1996, Texas Tech University

 Three primary goals guide this research: (1) to increase our understanding of the range of product substimtions that occurs during price promotions, (2) to bridge… (more)

Subjects/Keywords: Industrialists; Advertising; Sales promotion; Marketing; Retail trade

…are allocating more of their promotion budget to trade promotions and less to advertising… …product substimtion affects retailer profitability during a price promotion. Certain researchers… …sugar, for example) does not help the retail manager to determine how best to assemble or… …important and should be considered in planning a price promotion. For example, if Brand X enjoys… …high intrinsic utility, a price promotion in which the price of Brand X is reduced may lead… 

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kirk, G. A. (1996). Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/12923

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kirk, George Alan. “Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods.” 1996. Thesis, Texas Tech University. Accessed June 04, 2020. http://hdl.handle.net/2346/12923.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kirk, George Alan. “Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods.” 1996. Web. 04 Jun 2020.

Vancouver:

Kirk GA. Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods. [Internet] [Thesis]. Texas Tech University; 1996. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/2346/12923.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kirk GA. Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods. [Thesis]. Texas Tech University; 1996. Available from: http://hdl.handle.net/2346/12923

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

8. Su, Yiqiang. Planning Models for Price Promotions in Multi-Level Supply Chains.

Degree: PhD, Industrial and Systems Engineering, 2013, University of Florida

 Price promotions are playing a significant role in retail industry; however, inefficiency of price promotions has been demonstrated both in theoretical works and industrial practices.… (more)

Subjects/Keywords: Bullwhips; Consumer prices; Discounts; Inventories; Linear programming; Market prices; Prices; Retail stores; Supply chain management; Trade promotion; inventory  – promotions

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, Y. (2013). Planning Models for Price Promotions in Multi-Level Supply Chains. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0046083

Chicago Manual of Style (16th Edition):

Su, Yiqiang. “Planning Models for Price Promotions in Multi-Level Supply Chains.” 2013. Doctoral Dissertation, University of Florida. Accessed June 04, 2020. https://ufdc.ufl.edu/UFE0046083.

MLA Handbook (7th Edition):

Su, Yiqiang. “Planning Models for Price Promotions in Multi-Level Supply Chains.” 2013. Web. 04 Jun 2020.

Vancouver:

Su Y. Planning Models for Price Promotions in Multi-Level Supply Chains. [Internet] [Doctoral dissertation]. University of Florida; 2013. [cited 2020 Jun 04]. Available from: https://ufdc.ufl.edu/UFE0046083.

Council of Science Editors:

Su Y. Planning Models for Price Promotions in Multi-Level Supply Chains. [Doctoral Dissertation]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0046083


University of North Texas

9. Barat, Somjit. An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.

Degree: 2007, University of North Texas

 Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shoppers feel that they are doing something good for their… (more)

Subjects/Keywords: Coupons; groceries; promotion; Coupons (Retail trade); Consumer behavior.; Grocery shopping.

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APA (6th Edition):

Barat, S. (2007). An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc4007/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barat, Somjit. “An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.” 2007. Thesis, University of North Texas. Accessed June 04, 2020. https://digital.library.unt.edu/ark:/67531/metadc4007/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barat, Somjit. “An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.” 2007. Web. 04 Jun 2020.

Vancouver:

Barat S. An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption. [Internet] [Thesis]. University of North Texas; 2007. [cited 2020 Jun 04]. Available from: https://digital.library.unt.edu/ark:/67531/metadc4007/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barat S. An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption. [Thesis]. University of North Texas; 2007. Available from: https://digital.library.unt.edu/ark:/67531/metadc4007/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

10. Makgopa, Sipho Selatole. Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa.

Degree: 2016, University of South Africa

 The purpose of this research was to investigate the marketing communication practices of car dealerships, in order to identify what factors are considered in the… (more)

Subjects/Keywords: Marketing communication mix elements; Social media; Retail motor industry; South Africa; Car dealerships; Marketing mix; Personal selling; Advertising; Direct marketing; Interactive media; Personal selling; Word-of-mouth; Sales promotion; Public relations; Sponsorship; Target audience

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APA (6th Edition):

Makgopa, S. S. (2016). Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa. (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/21789

Chicago Manual of Style (16th Edition):

Makgopa, Sipho Selatole. “Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa.” 2016. Masters Thesis, University of South Africa. Accessed June 04, 2020. http://hdl.handle.net/10500/21789.

MLA Handbook (7th Edition):

Makgopa, Sipho Selatole. “Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa.” 2016. Web. 04 Jun 2020.

Vancouver:

Makgopa SS. Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa. [Internet] [Masters thesis]. University of South Africa; 2016. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/10500/21789.

Council of Science Editors:

Makgopa SS. Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa. [Masters Thesis]. University of South Africa; 2016. Available from: http://hdl.handle.net/10500/21789


Brno University of Technology

11. Rišiaňová, Zuzana. Každodennost: Everyday life.

Degree: 2019, Brno University of Technology

In the form of paint, I illustrate portraits of people on a tablet, taking them from their electronic appearance on social sites, and creating objects in which I install them on a clothes-hanger in the form of jackets. Advisors/Committee Members: Artamonov, Vasil (advisor), Janoščík,, Václav (referee).

Subjects/Keywords: generickosť; identita; prirodzenosť; fotografia; portrét; konzum; sociálne siete; instagram; reklama; spotreba; propagácia; marketing; jednoduchost; filozofia; krása; funkčnosť; elektronika; štýl; oblečenie; móda; retail; trh; inštalácia; malba; každodennosť; priestor; spoločnosť; kompozícia; formovanie; posun; aplikácie; tablet; stigma; toxicita; citlivosť; sentiment; telo; koža; genericity; identity; nature; photography; portrait; consumption; social networks; instagram; advertising; consumption; promotion; marketing; simplicity; philosophy; beauty; functionality; electronics; fashion; clothes; retail; market; installation; painting; everyday life; space; company; composition; shift; applications; tablet; stigma; toxicity; sensitivity; sentiment; body; skin

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APA (6th Edition):

Rišiaňová, Z. (2019). Každodennost: Everyday life. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/82349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rišiaňová, Zuzana. “Každodennost: Everyday life.” 2019. Thesis, Brno University of Technology. Accessed June 04, 2020. http://hdl.handle.net/11012/82349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rišiaňová, Zuzana. “Každodennost: Everyday life.” 2019. Web. 04 Jun 2020.

Vancouver:

Rišiaňová Z. Každodennost: Everyday life. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/11012/82349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rišiaňová Z. Každodennost: Everyday life. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/82349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Waterloo

12. Giraldi, Andrew Marc. The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs.

Degree: 2009, University of Waterloo

 Local festivals and cultural events, signage and streetscape improvements, and regional marketing efforts indicate that tourism is present in some Business Improvement Areas (BIAs). However,… (more)

Subjects/Keywords: Tourism; Business Improvement Area; Festivals; Events; Place Promotion; Tourism Marketing; Urban Tourism; Urban Retail; Leisure Shopping; Business Association; Tourism Partnerships; Tourism Management; Impacts of Tourism; Downtown Tourism

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APA (6th Edition):

Giraldi, A. M. (2009). The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs. (Thesis). University of Waterloo. Retrieved from http://hdl.handle.net/10012/4546

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Giraldi, Andrew Marc. “The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs.” 2009. Thesis, University of Waterloo. Accessed June 04, 2020. http://hdl.handle.net/10012/4546.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Giraldi, Andrew Marc. “The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs.” 2009. Web. 04 Jun 2020.

Vancouver:

Giraldi AM. The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs. [Internet] [Thesis]. University of Waterloo; 2009. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/10012/4546.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Giraldi AM. The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs. [Thesis]. University of Waterloo; 2009. Available from: http://hdl.handle.net/10012/4546

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Pokovec, Tadeja. POSPEŠEVANJE PRODAJE V MALOPRODAJI MARKET PROGRAMA MERCATOR D.D.

Degree: 2013, Univerza v Mariboru

Uspešnost poslovanja v trgovini na drobno je odvisna od več dejavnikov. Obdobje recesije vpliva na nakupne navade potrošnikov, katerim se skušajo trgovska podjetja čim bolj… (more)

Subjects/Keywords: trgovina na drobno; pospeševanje prodaje; uspešnost poslovanja; poslovanje; planiranje; skrivnostni kupec; zadovoljstvo zaposlenih; zadovoljstvo kupcev; optimiranje zalog blaga; založenost; akcija; kupci; izpostavljenost; optimiranje stroškov; lojalnost.; retail shop; sales promotion; operational performance; managing; planning; mystery shopper; employee satisfaction; buyers satisfaction; stocks optimization; choice of needs; special offer; buyers; exposure; cost optimization; loyalty;

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pokovec, T. (2013). POSPEŠEVANJE PRODAJE V MALOPRODAJI MARKET PROGRAMA MERCATOR D.D. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=40510 ; https://dk.um.si/Dokument.php?id=55467&dn= ; https://plus.si.cobiss.net/opac7/bib/11476252?lang=sl

Chicago Manual of Style (16th Edition):

Pokovec, Tadeja. “POSPEŠEVANJE PRODAJE V MALOPRODAJI MARKET PROGRAMA MERCATOR D.D.” 2013. Masters Thesis, Univerza v Mariboru. Accessed June 04, 2020. https://dk.um.si/IzpisGradiva.php?id=40510 ; https://dk.um.si/Dokument.php?id=55467&dn= ; https://plus.si.cobiss.net/opac7/bib/11476252?lang=sl.

MLA Handbook (7th Edition):

Pokovec, Tadeja. “POSPEŠEVANJE PRODAJE V MALOPRODAJI MARKET PROGRAMA MERCATOR D.D.” 2013. Web. 04 Jun 2020.

Vancouver:

Pokovec T. POSPEŠEVANJE PRODAJE V MALOPRODAJI MARKET PROGRAMA MERCATOR D.D. [Internet] [Masters thesis]. Univerza v Mariboru; 2013. [cited 2020 Jun 04]. Available from: https://dk.um.si/IzpisGradiva.php?id=40510 ; https://dk.um.si/Dokument.php?id=55467&dn= ; https://plus.si.cobiss.net/opac7/bib/11476252?lang=sl.

Council of Science Editors:

Pokovec T. POSPEŠEVANJE PRODAJE V MALOPRODAJI MARKET PROGRAMA MERCATOR D.D. [Masters Thesis]. Univerza v Mariboru; 2013. Available from: https://dk.um.si/IzpisGradiva.php?id=40510 ; https://dk.um.si/Dokument.php?id=55467&dn= ; https://plus.si.cobiss.net/opac7/bib/11476252?lang=sl


Utah State University

14. O'Reilly, Kelley A. Service Undone: A Grounded Theory of Strategically Constructed Silos and Their Impact on Customer-Company Interactions from the Perspective of Retail Employees.

Degree: PhD, Management Information Systems, 2010, Utah State University

 This work elaborates the impacts of strategically constructed silos that are not byproducts of flagging cross-departmental cooperation or the cumulative effect of decades of decentralized… (more)

Subjects/Keywords: customer experience management; customer relationship management; customer service; customer-company interaction; retail; silos; Advertising and Promotion Management; Business Administration, Management, and Operations; Organizational Behavior and Theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

O'Reilly, K. A. (2010). Service Undone: A Grounded Theory of Strategically Constructed Silos and Their Impact on Customer-Company Interactions from the Perspective of Retail Employees. (Doctoral Dissertation). Utah State University. Retrieved from https://digitalcommons.usu.edu/etd/669

Chicago Manual of Style (16th Edition):

O'Reilly, Kelley A. “Service Undone: A Grounded Theory of Strategically Constructed Silos and Their Impact on Customer-Company Interactions from the Perspective of Retail Employees.” 2010. Doctoral Dissertation, Utah State University. Accessed June 04, 2020. https://digitalcommons.usu.edu/etd/669.

MLA Handbook (7th Edition):

O'Reilly, Kelley A. “Service Undone: A Grounded Theory of Strategically Constructed Silos and Their Impact on Customer-Company Interactions from the Perspective of Retail Employees.” 2010. Web. 04 Jun 2020.

Vancouver:

O'Reilly KA. Service Undone: A Grounded Theory of Strategically Constructed Silos and Their Impact on Customer-Company Interactions from the Perspective of Retail Employees. [Internet] [Doctoral dissertation]. Utah State University; 2010. [cited 2020 Jun 04]. Available from: https://digitalcommons.usu.edu/etd/669.

Council of Science Editors:

O'Reilly KA. Service Undone: A Grounded Theory of Strategically Constructed Silos and Their Impact on Customer-Company Interactions from the Perspective of Retail Employees. [Doctoral Dissertation]. Utah State University; 2010. Available from: https://digitalcommons.usu.edu/etd/669

15. Lu, Tong. Essays On Dynamic Updating Of Consumer Preferences.

Degree: 2018, University of Pennsylvania

 Consumers dynamically update their preferences over time based on information learned through product search and consumption experiences, particularly in online media. Using three unique datasets… (more)

Subjects/Keywords: binge consumption; bounded rationality; natural experiment; online education; online gaming; online retail; Advertising and Promotion Management; Education; Marketing; Statistics and Probability

…In marketing, it is common to treat each purchase as a single decision, but retail firms… …decisions. Despite these intuitions and the rapid growth of online retail, to our knowledge, no… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, T. (2018). Essays On Dynamic Updating Of Consumer Preferences. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Tong. “Essays On Dynamic Updating Of Consumer Preferences.” 2018. Thesis, University of Pennsylvania. Accessed June 04, 2020. https://repository.upenn.edu/edissertations/2930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Tong. “Essays On Dynamic Updating Of Consumer Preferences.” 2018. Web. 04 Jun 2020.

Vancouver:

Lu T. Essays On Dynamic Updating Of Consumer Preferences. [Internet] [Thesis]. University of Pennsylvania; 2018. [cited 2020 Jun 04]. Available from: https://repository.upenn.edu/edissertations/2930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu T. Essays On Dynamic Updating Of Consumer Preferences. [Thesis]. University of Pennsylvania; 2018. Available from: https://repository.upenn.edu/edissertations/2930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Luleå University of Technology

16. Blomster, Tomas. Speaking with one voice : integrated marketing communication from a Swedish retail perspective.

Degree: 2004, Luleå University of Technology

In today’s global society, marketers are faced with the difficult task of becoming more effective with their promotion and at the same time they… (more)

Subjects/Keywords: Social Behaviour Law; IMC; Integrated Marketing Communication; Kappahl; Retail; Marketing; Promotion; Marketing Communication; IMC process; non-personal promotional tools; IMC benefits; Speaking With; One Voice; Samhälls-; beteendevetenskap; juridik

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blomster, T. (2004). Speaking with one voice : integrated marketing communication from a Swedish retail perspective. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47507

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Blomster, Tomas. “Speaking with one voice : integrated marketing communication from a Swedish retail perspective.” 2004. Thesis, Luleå University of Technology. Accessed June 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47507.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Blomster, Tomas. “Speaking with one voice : integrated marketing communication from a Swedish retail perspective.” 2004. Web. 04 Jun 2020.

Vancouver:

Blomster T. Speaking with one voice : integrated marketing communication from a Swedish retail perspective. [Internet] [Thesis]. Luleå University of Technology; 2004. [cited 2020 Jun 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47507.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Blomster T. Speaking with one voice : integrated marketing communication from a Swedish retail perspective. [Thesis]. Luleå University of Technology; 2004. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47507

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tennessee – Knoxville

17. Nichols, Bridget M Satinover. Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon.

Degree: 2010, University of Tennessee – Knoxville

 The purpose of this dissertation is to examine the phenomenon of “consumer competition.” The overarching objective is to help researchers and marketing practitioners understand how… (more)

Subjects/Keywords: consumer competition; creating memories; scarcity effect; commodity theory; consumer behavior; retail experiences; advertising; Advertising and Promotion Management; Family, Life Course, and Society; Marketing; Personality and Social Contexts; Quantitative, Qualitative, Comparative, and Historical Methodologies; Social Psychology and Interaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nichols, B. M. S. (2010). Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/832

Chicago Manual of Style (16th Edition):

Nichols, Bridget M Satinover. “Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon.” 2010. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed June 04, 2020. https://trace.tennessee.edu/utk_graddiss/832.

MLA Handbook (7th Edition):

Nichols, Bridget M Satinover. “Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon.” 2010. Web. 04 Jun 2020.

Vancouver:

Nichols BMS. Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2010. [cited 2020 Jun 04]. Available from: https://trace.tennessee.edu/utk_graddiss/832.

Council of Science Editors:

Nichols BMS. Exploring and Explaining Consumer Competition: A Mixed-Methods Approach to Understanding the Phenomenon. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2010. Available from: https://trace.tennessee.edu/utk_graddiss/832

18. Bouhlal, Yasser. A Retrospective and Prospective Analysis of the Demand for Cheese Varieties in the United States.

Degree: 2012, Texas A&M University

 The United States cheese consumption has grown considerably over the years. Using Nielsen Homescan panel data for calendar years 2005 and 2006, this dissertation examines… (more)

Subjects/Keywords: censored demand analysis; cheese products; panel data; Nielsen Homescan data; demand elasticities; demographic and economic factors; private label products; retail promotion; fortification; omega-3 fatty acids; random effect panel tobit; endogenous probit; panel sample selection model with random effects

…9 10 12 12 15 17 21 32 78 viii CHAPTER III Page THE IMPACT OF RETAIL PROMOTION ON THE… …products and the level of retail promotion activities. It also assesses the effectiveness of… …of retail promotion on the decision to purchase private label processed cheese products… …Consumption in the United States At the retail level, private label brands (store brands)… …3). The retail cheese market is best characterized as an amalgam of leading brands… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bouhlal, Y. (2012). A Retrospective and Prospective Analysis of the Demand for Cheese Varieties in the United States. (Thesis). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/ETD-TAMU-2012-05-10745

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bouhlal, Yasser. “A Retrospective and Prospective Analysis of the Demand for Cheese Varieties in the United States.” 2012. Thesis, Texas A&M University. Accessed June 04, 2020. http://hdl.handle.net/1969.1/ETD-TAMU-2012-05-10745.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bouhlal, Yasser. “A Retrospective and Prospective Analysis of the Demand for Cheese Varieties in the United States.” 2012. Web. 04 Jun 2020.

Vancouver:

Bouhlal Y. A Retrospective and Prospective Analysis of the Demand for Cheese Varieties in the United States. [Internet] [Thesis]. Texas A&M University; 2012. [cited 2020 Jun 04]. Available from: http://hdl.handle.net/1969.1/ETD-TAMU-2012-05-10745.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bouhlal Y. A Retrospective and Prospective Analysis of the Demand for Cheese Varieties in the United States. [Thesis]. Texas A&M University; 2012. Available from: http://hdl.handle.net/1969.1/ETD-TAMU-2012-05-10745

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Liao-Troth, Uio In Sara. The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment.

Degree: PhD, Department of Marketing and Logistics, 2013, Georgia Southern University

  This research investigates the impact of order rationing strategies, shortage gaming responses, and retail promotions demand shock on the long-term system performance of the… (more)

Subjects/Keywords: ETD; Supply Chain Management; Simulation; Experiment; Order Rationing; Shortage Gaming; Retail Promotions; Demand Shock; Industrial Dynamics; Advertising and Promotion Management; Operations and Supply Chain Management; Jack N. Averitt College of Graduate Studies, Electronic Theses & Dissertations, ETDs, Student Research

…supply inventory competition arising from a retail promotion demand shock, explicit… …40 2.3.2 Context of Supply/Demand Misalignment and Retail Promotions Demand Shock… …41 2.3.2.1 Retail Promotions Demand Shock… …73 3.2.2.6 Retail Promotions… …85 3.4.2.3 Retail Promotions Demand Shock… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liao-Troth, U. I. S. (2013). The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment. (Doctoral Dissertation). Georgia Southern University. Retrieved from https://digitalcommons.georgiasouthern.edu/etd/869

Chicago Manual of Style (16th Edition):

Liao-Troth, Uio In Sara. “The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment.” 2013. Doctoral Dissertation, Georgia Southern University. Accessed June 04, 2020. https://digitalcommons.georgiasouthern.edu/etd/869.

MLA Handbook (7th Edition):

Liao-Troth, Uio In Sara. “The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment.” 2013. Web. 04 Jun 2020.

Vancouver:

Liao-Troth UIS. The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment. [Internet] [Doctoral dissertation]. Georgia Southern University; 2013. [cited 2020 Jun 04]. Available from: https://digitalcommons.georgiasouthern.edu/etd/869.

Council of Science Editors:

Liao-Troth UIS. The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment. [Doctoral Dissertation]. Georgia Southern University; 2013. Available from: https://digitalcommons.georgiasouthern.edu/etd/869

.