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You searched for subject:(purchase motive). Showing records 1 – 3 of 3 total matches.

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NSYSU

1. Su, Jui. Luxury Represents My Heart! The Influence of Menâs Mate Guarding Motive on Purchasing Luxury Goods.

Degree: Master, Institute of Marketing Communication, 2016, NSYSU

Besides purchasing luxury goods for themselves, it is also common that men purchase luxury goods as gifts for their mates in Taiwan society. This research proposes that a possible reason of this behavior is mate guarding motive. In other words, once menâs mate guarding motive is triggered, it would increase their willingness to purchase luxury goods. ããThree experiments were conducted in this research. The first experiment activated menâs mate guarding motive by reading a contextualized article and demonstrated the positive effects of menâs mate guarding motive on purchase intention of luxury goods. Additionally, men were more willingness to buy luxury goods as a gift to their mates rather than for themselves. The second experiment further investigated the interaction effects between product types (single vs. joint) and menâs mate guarding motive, which was activated by reading the same contextualized article. The results also showed that no matter there was a single product or were joint products in luxury goods advertising, men were also more willingness to buy luxury goods as a gift to their mates. However, joint products increased the difference between two kinds of purchase intention (other-gift/ self-gift). Third experiment examined the interaction effects between advertising visual background and mate guarding motive. The last experiment used a different way to trigger menâs mate guarding motive by watching a print advertisement with a short slogan. The results revealed that the advertised products would be perceived more luxury in a vertical (vs. a horizontal) advertising background. Moreover, there was a significant interaction effect between advertising visual background and menâs mate guarding motive. A vertical advertising background would strengthen the positive effects from activating menâs mate guarding motive on their purchase intention of luxury goods. ããIn sum, this research demonstrates that menâs mate guarding motive plays an important role in purchasing luxury goods. As for other contributions, on one side, this research complements the theories in single vs. joint product and in image schemas; on the other side, this research balances the gender difference in responding mate guarding motive. According to the experimental results, this research also provides some design strategies in advertising for luxury brands as the practical recommendations. Advisors/Committee Members: Shu-Fang Liu (chair), Chun-Tuan Chang (chair), Hsuan-Yi Chou (committee member).

Subjects/Keywords: single vs. joint products; image schemas; purchase intention; luxury goods; mate guarding motive; visual cues in advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, J. (2016). Luxury Represents My Heart! The Influence of Menâs Mate Guarding Motive on Purchasing Luxury Goods. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0326116-023837

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Jui. “Luxury Represents My Heart! The Influence of Menâs Mate Guarding Motive on Purchasing Luxury Goods.” 2016. Thesis, NSYSU. Accessed November 30, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0326116-023837.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Jui. “Luxury Represents My Heart! The Influence of Menâs Mate Guarding Motive on Purchasing Luxury Goods.” 2016. Web. 30 Nov 2020.

Vancouver:

Su J. Luxury Represents My Heart! The Influence of Menâs Mate Guarding Motive on Purchasing Luxury Goods. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Nov 30]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0326116-023837.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su J. Luxury Represents My Heart! The Influence of Menâs Mate Guarding Motive on Purchasing Luxury Goods. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0326116-023837

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Lincoln University

2. Anuar, Nadiah. An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers.

Degree: 2014, Lincoln University

Despite indications from past studies that young travellers are important contributors to the tourism industry, very little is known about this segment. In response to the call for better understanding of young travellers, this study presents a comprehensive evaluation of the factors that influence travellers aged 18-34 when they make decisions about commercial accommodation. While many studies have investigated what commercial attributes influence selection by various segments, including young travellers, there is a lack of studies conceptually incorporating the why factor—that is, personal purchase motives and constraints. Moreover, comparative studies between destinations are lacking for all segments (Cave, et al., 2008). Without sufficient proof, it is not wise to assume that results from one destination can be applied to another (Callan, 1996). It was also established over three decades ago that young travellers are not homogeneous (Vogt, 1976). Therefore, with these issues in mind, this study also intends to analyse how the heterogeneity of young travellers affects their accommodation selection, and compare findings between the geographically and culturally distant locations of New Zealand and Malaysia. The data for this study were gathered via an interviewer-completion survey that was mainly conducted in the international departure lounges of three airports: Christchurch International Airport in New Zealand, and Kuala Lumpur International Airport and the Low Cost Carrier Terminal in Selangor, Malaysia. In addition, for wider coverage, respondents were approached at a main bus terminal, also in Selangor. In developing the survey, a small open-ended section for accommodation attributes was incorporated along with Likert scale questions, where the findings from the former supported the latter and gave more confidence in the findings. This between-method triangulation approach revealed the possibility that green/environmentally friendly accommodation may be overly emphasised and need more reviews and validation if implemented by accommodation providers. Also revealed was the viability of including a presently overlooked attribute, ‘variety of facilities/services’, in future studies and its implementation by accommodation providers. A number of statistical tests were employed to analyse the data, from a basic descriptive analysis to pair-wise and independent t-tests and ANOVA using SPSS software, as well as linear structural equation modelling using AMOS software. As part of the framing process, the descriptive analysis provided the foundation for a comprehensive analysis by ranking the aggregated average mean values of dependent variables such as attributes location and cleanliness. The results showed that young travellers to Malaysia had stronger demands than those to New Zealand. Pair-wise t-tests were used to group dependent variables with the same intensity levels into ranked bands. Through this method, easy-to-understand bands indicating the intensity of the dependent variables influencing selections were…

Subjects/Keywords: young traveller; travel destination; commercial accommodation attribute; purchase motive; purchase constraint; purchase selection model; heterogeneity; New Zealand; Malaysia; 15 Commerce, Management, Tourism and Services; 150606 Tourist Behaviour and Visitor Experience; 160104 Social and Cultural Anthropology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Anuar, N. (2014). An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers. (Thesis). Lincoln University. Retrieved from http://hdl.handle.net/10182/6443

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Anuar, Nadiah. “An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers.” 2014. Thesis, Lincoln University. Accessed November 30, 2020. http://hdl.handle.net/10182/6443.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Anuar, Nadiah. “An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers.” 2014. Web. 30 Nov 2020.

Vancouver:

Anuar N. An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers. [Internet] [Thesis]. Lincoln University; 2014. [cited 2020 Nov 30]. Available from: http://hdl.handle.net/10182/6443.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Anuar N. An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers. [Thesis]. Lincoln University; 2014. Available from: http://hdl.handle.net/10182/6443

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Chiu, Wen-hsien. The analysis of childrenâs car seat purchasing behaviors in Northern District of Taiwan.

Degree: Master, EMBA, 2015, NSYSU

This study is to analyze and explore the consumer behavior when purchasing a child safety seat, apart from general behavior, 3 details were considered in particular: 1. Whether different gender consumer have different purchasing behavior and decision making while buying a child safety seat. 2. Whether different age group consumer have different purchasing behavior and decision making while buying a child safety seat. 3. Whether different income consumer have different purchasing behavior and decision making while buying a child safety seat. Using the data from survey, considering consumer demographic variables, Consumer Behavior Theory and Brand Value theory to explain why consumers does not go through complicated and time-consuming procedure to make the purchase. This study is conducted through questionnaire, after discussions with the guidance of professor, the plan is to send out 200 questionnaires, 150 in northern area, 50 in central area and 50 in southern area. However, out of the 200 questionnaires sent, 150 from Northern were completed in fully, but only 13 from the southern part and 2 from central were completed. After discussion with the guidance Professor, central and southern parts were removed from this study, and 30 additional questionnaires were sent out in the northern part. Therefore, this only analyze the northern male and female consumer purchasing behavior, taking into consideration different age group and income and evaluate whether these will effect purchasing behavior and decision. According to the results of questionnaire, product quality is the main focus for parents when purchasing a car seat, followed by comfort ability. Buying motive is mostly due to regulation requirement so mainly is for self use. The consumer are more acceptant of product ranging at NT$5,000-10,000, the products are mainly purchased from baby retail shops, followed by department stores. In addition, results of this study can be reference for parents and general public on the factors to be considered when purchasing a car seat. Also for manufacturers and retail of the industry as a reference to development safer, more children compatible car seat that meets the parentâs expectation. Advisors/Committee Members: Jin-Feng Uen (committee member), Liang-Chih Huang (chair), Tung-Ching Lin (chair), Shyh-jer Chen (chair).

Subjects/Keywords: Children Car Seat; Purchasing Location; Purchase Motive; Purchasing decision; Reason for purchase; Purchasing Behavior

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiu, W. (2015). The analysis of childrenâs car seat purchasing behaviors in Northern District of Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-105314

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiu, Wen-hsien. “The analysis of childrenâs car seat purchasing behaviors in Northern District of Taiwan.” 2015. Thesis, NSYSU. Accessed November 30, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-105314.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiu, Wen-hsien. “The analysis of childrenâs car seat purchasing behaviors in Northern District of Taiwan.” 2015. Web. 30 Nov 2020.

Vancouver:

Chiu W. The analysis of childrenâs car seat purchasing behaviors in Northern District of Taiwan. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Nov 30]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-105314.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu W. The analysis of childrenâs car seat purchasing behaviors in Northern District of Taiwan. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529115-105314

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.