subject:(public service announcements)

University of Sydney

1. Jalali, Marjan S. Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level .

Degree: 2011, University of Sydney

► While many persuasive communications tend to be perceived as increasing consumer choice, others, such as public service announcements, more or less forcefully restrict that choice.… (more)

Subjects/Keywords: Reactance theory; Construal level; Public service announcements

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APA (6^th Edition):

Jalali, M. S. (2011). Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level . (Thesis). University of Sydney. Retrieved from http://hdl.handle.net/2123/8072

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jalali, Marjan S. “Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level .” 2011. Thesis, University of Sydney. Accessed January 22, 2021. http://hdl.handle.net/2123/8072.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jalali, Marjan S. “Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level .” 2011. Web. 22 Jan 2021.

Vancouver:

Jalali MS. Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level . [Internet] [Thesis]. University of Sydney; 2011. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2123/8072.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jalali MS. Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level . [Thesis]. University of Sydney; 2011. Available from: http://hdl.handle.net/2123/8072

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Annikova, Elena. Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement.

Degree: Faculty of Health and Occupational Studies, 2011, University of Gävle

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12310

► This multi methods research, which is combined both of quantitative and qualitative methods, is about Public Service Announcement (PSA). This study is aimed to… (more)

Subjects/Keywords: Public Service Announcements; impact; social problems; people's behavior

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APA (6^th Edition):

Annikova, E. (2011). Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12310

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Annikova, Elena. “Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement.” 2011. Thesis, University of Gävle. Accessed January 22, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12310.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Annikova, Elena. “Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement.” 2011. Web. 22 Jan 2021.

Vancouver:

Annikova E. Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement. [Internet] [Thesis]. University of Gävle; 2011. [cited 2021 Jan 22]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12310.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Annikova E. Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement. [Thesis]. University of Gävle; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12310

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Texas – Austin

3. -6391-1616. The roles of hypocrisy induction and self construal theory to stop illegal downloading.

Degree: MA, Advertising, 2018, University of Texas – Austin

URL: http://hdl.handle.net/2152/67963

► The purpose of the study is to reveal how hypocrisy induction and self-construal theory influence attitudes toward the public service announcement urging against illegal downloading… (more)

Subjects/Keywords: Hypocrisy induction; Self-construal theory; Illegal downloading; Public service announcements

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APA (6^th Edition):

-6391-1616. (2018). The roles of hypocrisy induction and self construal theory to stop illegal downloading. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/67963

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

-6391-1616. “The roles of hypocrisy induction and self construal theory to stop illegal downloading.” 2018. Masters Thesis, University of Texas – Austin. Accessed January 22, 2021. http://hdl.handle.net/2152/67963.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

-6391-1616. “The roles of hypocrisy induction and self construal theory to stop illegal downloading.” 2018. Web. 22 Jan 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-6391-1616. The roles of hypocrisy induction and self construal theory to stop illegal downloading. [Internet] [Masters thesis]. University of Texas – Austin; 2018. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2152/67963.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

-6391-1616. The roles of hypocrisy induction and self construal theory to stop illegal downloading. [Masters Thesis]. University of Texas – Austin; 2018. Available from: http://hdl.handle.net/2152/67963

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

4. Collins, Rebecca. The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders.

Degree: MA- Psychology, Psychology, 2018, Stephen F. Austin State University

URL: https://scholarworks.sfasu.edu/etds/190

► The current study used the IPVAS-R, CTS2S, Bystander Efficacy Scale, Bystander Intentions to Help Scale, Bystander Behaviors Scale, and the MHSS to test the… (more)

Subjects/Keywords: intimate partner violence; public service announcements; bystander intervention; help-seeking; Psychology

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APA (6^th Edition):

Collins, R. (2018). The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders. (Masters Thesis). Stephen F. Austin State University. Retrieved from https://scholarworks.sfasu.edu/etds/190

Chicago Manual of Style (16^th Edition):

Collins, Rebecca. “The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders.” 2018. Masters Thesis, Stephen F. Austin State University. Accessed January 22, 2021. https://scholarworks.sfasu.edu/etds/190.

MLA Handbook (7^th Edition):

Collins, Rebecca. “The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders.” 2018. Web. 22 Jan 2021.

Vancouver:

Collins R. The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders. [Internet] [Masters thesis]. Stephen F. Austin State University; 2018. [cited 2021 Jan 22]. Available from: https://scholarworks.sfasu.edu/etds/190.

Council of Science Editors:

Collins R. The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders. [Masters Thesis]. Stephen F. Austin State University; 2018. Available from: https://scholarworks.sfasu.edu/etds/190

California State University – San Bernardino

5. Acosta, Nina Danielle. PRIDE AND PREJUDICE: THE EFFECTS OF THE PROUD TO BE PUBLIC SERVICE ANNOUNCEMENT ON ATTITUDES TOWARD THE REDSKINS LOGO.

Degree: MAin General Experimental Psychology, Psychology, 2017, California State University – San Bernardino

URL: https://scholarworks.lib.csusb.edu/etd/489

► The United States has a long-standing history of appropriating Indigenous representations for the use of mascots in athletics. Despite protest by Indigenous groups against… (more)

Subjects/Keywords: Identity politics; Cultural appropriation; Political alignment; Empathy; public service announcements; Social identity; Social Psychology

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APA (6^th Edition):

Acosta, N. D. (2017). PRIDE AND PREJUDICE: THE EFFECTS OF THE PROUD TO BE PUBLIC SERVICE ANNOUNCEMENT ON ATTITUDES TOWARD THE REDSKINS LOGO. (Thesis). California State University – San Bernardino. Retrieved from https://scholarworks.lib.csusb.edu/etd/489

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Acosta, Nina Danielle. “PRIDE AND PREJUDICE: THE EFFECTS OF THE PROUD TO BE PUBLIC SERVICE ANNOUNCEMENT ON ATTITUDES TOWARD THE REDSKINS LOGO.” 2017. Thesis, California State University – San Bernardino. Accessed January 22, 2021. https://scholarworks.lib.csusb.edu/etd/489.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Acosta, Nina Danielle. “PRIDE AND PREJUDICE: THE EFFECTS OF THE PROUD TO BE PUBLIC SERVICE ANNOUNCEMENT ON ATTITUDES TOWARD THE REDSKINS LOGO.” 2017. Web. 22 Jan 2021.

Vancouver:

Acosta ND. PRIDE AND PREJUDICE: THE EFFECTS OF THE PROUD TO BE PUBLIC SERVICE ANNOUNCEMENT ON ATTITUDES TOWARD THE REDSKINS LOGO. [Internet] [Thesis]. California State University – San Bernardino; 2017. [cited 2021 Jan 22]. Available from: https://scholarworks.lib.csusb.edu/etd/489.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Acosta ND. PRIDE AND PREJUDICE: THE EFFECTS OF THE PROUD TO BE PUBLIC SERVICE ANNOUNCEMENT ON ATTITUDES TOWARD THE REDSKINS LOGO. [Thesis]. California State University – San Bernardino; 2017. Available from: https://scholarworks.lib.csusb.edu/etd/489

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Maryland

6. Zimmerling, Amy. Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior.

Degree: Communication, 2012, University of Maryland

URL: http://hdl.handle.net/1903/12786

► Pro-environmental behavior has been linked in many studies to attachment to the natural world, often conceptualized as ecocentrism. The current study sought to explore whether… (more)

Subjects/Keywords: Communication; Environmental studies; Psychology; anthropocentrism; ecocentrism; egoism; public service announcements; value framing; value orientation

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APA (6^th Edition):

Zimmerling, A. (2012). Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior. (Thesis). University of Maryland. Retrieved from http://hdl.handle.net/1903/12786

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Zimmerling, Amy. “Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior.” 2012. Thesis, University of Maryland. Accessed January 22, 2021. http://hdl.handle.net/1903/12786.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Zimmerling, Amy. “Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior.” 2012. Web. 22 Jan 2021.

Vancouver:

Zimmerling A. Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior. [Internet] [Thesis]. University of Maryland; 2012. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/1903/12786.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zimmerling A. Evaluating the relative effectiveness of utilitarian and existence value appeals for promoting ecocentric concern and pro-environmental behavior. [Thesis]. University of Maryland; 2012. Available from: http://hdl.handle.net/1903/12786

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Georgia

7. Bigsby, Elisabeth. (Mis)remembering health messages.

Degree: 2014, University of Georgia

URL: http://hdl.handle.net/10724/26236

► This dissertation focuses on attitude accessibility’s impact on message perceptions and future recall as prior research demonstrates accessibility is the mechanism through which media campaigns… (more)

▼ This dissertation focuses on attitude accessibility’s impact on message perceptions and future recall as prior research demonstrates accessibility is the mechanism through which media campaigns can have their strongest influence (Berger & Mitchell, 1989; Roskos Ewoldsen, Klinger, & Roskos-Ewoldsen, 2007). Specifically, this dissertation used attitude accessibility and message type to predict which anti-smoking Public Service Announcements (PSAs) young adolescents would accurately recall 12 weeks after message exposure. Part of a larger grant project, a 2 (Sex) x 2 (Race: African American vs. White) x 2 (Condition: viewed personal testimony vs. second-half punch messages) x 3 (Message Order: nested within condition) mixed design was used in a study conducted with high school students in low-income counties in Georgia. Ninth graders (N = 244) responded to all items and viewed PSAs on laptop computers. Twelve weeks later, follow-up telephone surveys were conducted to assess unaided (i.e., no cues) recall. Multilinear or probit regression models were estimated in STATA 10.0. Results show attitude accessibility did not have a direct impact on delayed unaided recall, however, moderating effects were found. Adolescents with highly accessible negative attitudes toward smoking engaged in more message elaboration and recalled anti-smoking PSAs more frequently than other adolescents. On the other hand, those with highly accessible positive attitudes toward smoking perceived messages as more biased and accurately recalled PSAs less frequently. Therefore, PSAs were successful for adolescents with highly accessible, message consistent attitudes and likely ineffective for adolescents with highly accessible, message inconsistent attitudes. Few significant differences were found among adolescents with low smoking attitude accessibility, suggesting attitude change and/or reinforcement may be successful with this population. In addition, two different types of anti-smoking messages were used and compared. Both general components and health advocacies of personal testimony or narrative PSAs were accuracy recalled more frequently than PSAs with surprise/twist endings (i.e., second-half punch).

Subjects/Keywords: attitude accessibility; unaided recall; memory; smoking; public service announcements; young adolescents; health communication

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APA (6^th Edition):

Bigsby, E. (2014). (Mis)remembering health messages. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/26236

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bigsby, Elisabeth. “(Mis)remembering health messages.” 2014. Thesis, University of Georgia. Accessed January 22, 2021. http://hdl.handle.net/10724/26236.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bigsby, Elisabeth. “(Mis)remembering health messages.” 2014. Web. 22 Jan 2021.

Vancouver:

Bigsby E. (Mis)remembering health messages. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10724/26236.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bigsby E. (Mis)remembering health messages. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/26236

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

California State University – Northridge

8. Simerly, Ruth A. Public service announcements : an analysis of their use by selected Los Angeles area radio stations.

Degree: MA, Journalism, 1977, California State University – Northridge

URL: http://hdl.handle.net/10211.3/123000

► The purpose of this study was to provide objective data relevant to the use of public service announcements by selected radio stations in a major… (more)

Subjects/Keywords: Public service announcements; Dissertations, Academic – CSUN – Journalism.

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APA (6^th Edition):

Simerly, R. A. (1977). Public service announcements : an analysis of their use by selected Los Angeles area radio stations. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/123000

Chicago Manual of Style (16^th Edition):

Simerly, Ruth A. “Public service announcements : an analysis of their use by selected Los Angeles area radio stations.” 1977. Masters Thesis, California State University – Northridge. Accessed January 22, 2021. http://hdl.handle.net/10211.3/123000.

MLA Handbook (7^th Edition):

Simerly, Ruth A. “Public service announcements : an analysis of their use by selected Los Angeles area radio stations.” 1977. Web. 22 Jan 2021.

Vancouver:

Simerly RA. Public service announcements : an analysis of their use by selected Los Angeles area radio stations. [Internet] [Masters thesis]. California State University – Northridge; 1977. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10211.3/123000.

Council of Science Editors:

Simerly RA. Public service announcements : an analysis of their use by selected Los Angeles area radio stations. [Masters Thesis]. California State University – Northridge; 1977. Available from: http://hdl.handle.net/10211.3/123000

California State University – Northridge

9. Wanamaker, George Murray. Policy and practices regarding public service announcements at full-service noncommercial radio stations in California.

Degree: MA, Department of Journalism, 1978, California State University – Northridge

URL: http://hdl.handle.net/10211.3/124892

► The purpose of this study was to examine policies, practices and performance of full-service, CPB-qualified noncommercial educational radio stations in California regarding their usage of… (more)

Subjects/Keywords: Public service announcements; Dissertations, Academic – CSUN – Journalism

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APA (6^th Edition):

Wanamaker, G. M. (1978). Policy and practices regarding public service announcements at full-service noncommercial radio stations in California. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/124892

Chicago Manual of Style (16^th Edition):

Wanamaker, George Murray. “Policy and practices regarding public service announcements at full-service noncommercial radio stations in California.” 1978. Masters Thesis, California State University – Northridge. Accessed January 22, 2021. http://hdl.handle.net/10211.3/124892.

MLA Handbook (7^th Edition):

Wanamaker, George Murray. “Policy and practices regarding public service announcements at full-service noncommercial radio stations in California.” 1978. Web. 22 Jan 2021.

Vancouver:

Wanamaker GM. Policy and practices regarding public service announcements at full-service noncommercial radio stations in California. [Internet] [Masters thesis]. California State University – Northridge; 1978. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10211.3/124892.

Council of Science Editors:

Wanamaker GM. Policy and practices regarding public service announcements at full-service noncommercial radio stations in California. [Masters Thesis]. California State University – Northridge; 1978. Available from: http://hdl.handle.net/10211.3/124892

California State University – Northridge

10. Elwood, Sara Jane. Public service announcement policies and practices in Los Angeles : the VHF stations.

Degree: MA, Department of Radio-Television-Film, 1982, California State University – Northridge

URL: http://hdl.handle.net/10211.3/126749

► A forty-seven item questionnaire, consisting of primarily open-ended items, was constructed. It was then administered by the researcher to the person responsible for accepting Public… (more)

Subjects/Keywords: Public service announcements; Dissertations, Academic – CSUN – Radio-Television-Film

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APA (6^th Edition):

Elwood, S. J. (1982). Public service announcement policies and practices in Los Angeles : the VHF stations. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/126749

Chicago Manual of Style (16^th Edition):

Elwood, Sara Jane. “Public service announcement policies and practices in Los Angeles : the VHF stations.” 1982. Masters Thesis, California State University – Northridge. Accessed January 22, 2021. http://hdl.handle.net/10211.3/126749.

MLA Handbook (7^th Edition):

Elwood, Sara Jane. “Public service announcement policies and practices in Los Angeles : the VHF stations.” 1982. Web. 22 Jan 2021.

Vancouver:

Elwood SJ. Public service announcement policies and practices in Los Angeles : the VHF stations. [Internet] [Masters thesis]. California State University – Northridge; 1982. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10211.3/126749.

Council of Science Editors:

Elwood SJ. Public service announcement policies and practices in Los Angeles : the VHF stations. [Masters Thesis]. California State University – Northridge; 1982. Available from: http://hdl.handle.net/10211.3/126749

California State University – Northridge

11. Mayes, Charles Buell. A description of radio public service announcements produced by Christian groups.

Degree: MA, Department of Journalism, 1980, California State University – Northridge

URL: http://hdl.handle.net/10211.3/127622

► The Christian church has been using the specialized media form of public service advertising for almost two decades. This thesis explored and described the subject… (more)

Subjects/Keywords: Public service announcements; Dissertations, Academic – CSUN – Journalism

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APA (6^th Edition):

Mayes, C. B. (1980). A description of radio public service announcements produced by Christian groups. (Masters Thesis). California State University – Northridge. Retrieved from http://hdl.handle.net/10211.3/127622

Chicago Manual of Style (16^th Edition):

Mayes, Charles Buell. “A description of radio public service announcements produced by Christian groups.” 1980. Masters Thesis, California State University – Northridge. Accessed January 22, 2021. http://hdl.handle.net/10211.3/127622.

MLA Handbook (7^th Edition):

Mayes, Charles Buell. “A description of radio public service announcements produced by Christian groups.” 1980. Web. 22 Jan 2021.

Vancouver:

Mayes CB. A description of radio public service announcements produced by Christian groups. [Internet] [Masters thesis]. California State University – Northridge; 1980. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10211.3/127622.

Council of Science Editors:

Mayes CB. A description of radio public service announcements produced by Christian groups. [Masters Thesis]. California State University – Northridge; 1980. Available from: http://hdl.handle.net/10211.3/127622

University of Georgia

12. Ahn, Hoyoung. The persuasive effects of anti-binge drinking PSA on college students's binge drinking.

Degree: 2014, University of Georgia

URL: http://hdl.handle.net/10724/24810

► This research investigates the influence of messenger sources and message appeals. The effects of interactions of messenger sources and appeals were found regarding (a) attitudes… (more)

Subjects/Keywords: Similarity; Expertise; Likelihood; Valance; Belief and Evaluative appeal; Binge drinking; Public Service Announcements; Match-up hypotheses; Fishbein; Expectancy-value model

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APA (6^th Edition):

Ahn, H. (2014). The persuasive effects of anti-binge drinking PSA on college students's binge drinking. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/24810

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ahn, Hoyoung. “The persuasive effects of anti-binge drinking PSA on college students's binge drinking.” 2014. Thesis, University of Georgia. Accessed January 22, 2021. http://hdl.handle.net/10724/24810.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ahn, Hoyoung. “The persuasive effects of anti-binge drinking PSA on college students's binge drinking.” 2014. Web. 22 Jan 2021.

Vancouver:

Ahn H. The persuasive effects of anti-binge drinking PSA on college students's binge drinking. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10724/24810.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ahn H. The persuasive effects of anti-binge drinking PSA on college students's binge drinking. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/24810

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Kent State University

13. Thomas, Elizabeth Anne. STUDENTS’ EXPERIENCES WITH HEALTHY LIVING PUBLIC SERVICE ANNOUNCEMENTS DISSEMINATED THROUGH A SOCIAL NETWORKING SITE.

Degree: PhD, College and Graduate School of Education, Health and Human Services / School of Lifespan Development and Educational Sciences, 2016, Kent State University

URL: http://rave.ohiolink.edu/etdc/view?acc_num=kent1476288019300899

► Public Service Announcements (PSAs) have had roots in American culture since WWII and are still used today to inform the public about current health, social,… (more)

Subjects/Keywords: Health Education; Communication; Educational Psychology; social media; social networking sites; email; health communication; public service announcements; healthy living

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APA (6^th Edition):

Thomas, E. A. (2016). STUDENTS’ EXPERIENCES WITH HEALTHY LIVING PUBLIC SERVICE ANNOUNCEMENTS DISSEMINATED THROUGH A SOCIAL NETWORKING SITE. (Doctoral Dissertation). Kent State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=kent1476288019300899

Chicago Manual of Style (16^th Edition):

Thomas, Elizabeth Anne. “STUDENTS’ EXPERIENCES WITH HEALTHY LIVING PUBLIC SERVICE ANNOUNCEMENTS DISSEMINATED THROUGH A SOCIAL NETWORKING SITE.” 2016. Doctoral Dissertation, Kent State University. Accessed January 22, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1476288019300899.

MLA Handbook (7^th Edition):

Thomas, Elizabeth Anne. “STUDENTS’ EXPERIENCES WITH HEALTHY LIVING PUBLIC SERVICE ANNOUNCEMENTS DISSEMINATED THROUGH A SOCIAL NETWORKING SITE.” 2016. Web. 22 Jan 2021.

Vancouver:

Thomas EA. STUDENTS’ EXPERIENCES WITH HEALTHY LIVING PUBLIC SERVICE ANNOUNCEMENTS DISSEMINATED THROUGH A SOCIAL NETWORKING SITE. [Internet] [Doctoral dissertation]. Kent State University; 2016. [cited 2021 Jan 22]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1476288019300899.

Council of Science Editors:

Thomas EA. STUDENTS’ EXPERIENCES WITH HEALTHY LIVING PUBLIC SERVICE ANNOUNCEMENTS DISSEMINATED THROUGH A SOCIAL NETWORKING SITE. [Doctoral Dissertation]. Kent State University; 2016. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1476288019300899

University of Pretoria

14. [No author]. Framing and symbolic modes in public service announcements .

Degree: 2006, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-10132005-102737/

Subjects/Keywords: Picture frames and framing; Television public service announcements; Metaphor; UCTD

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APA (6^th Edition):

author], [. (2006). Framing and symbolic modes in public service announcements . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-10132005-102737/

Chicago Manual of Style (16^th Edition):

author], [No. “Framing and symbolic modes in public service announcements .” 2006. Masters Thesis, University of Pretoria. Accessed January 22, 2021. http://upetd.up.ac.za/thesis/available/etd-10132005-102737/.

MLA Handbook (7^th Edition):

author], [No. “Framing and symbolic modes in public service announcements .” 2006. Web. 22 Jan 2021.

Vancouver:

author] [. Framing and symbolic modes in public service announcements . [Internet] [Masters thesis]. University of Pretoria; 2006. [cited 2021 Jan 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-10132005-102737/.

Council of Science Editors:

author] [. Framing and symbolic modes in public service announcements . [Masters Thesis]. University of Pretoria; 2006. Available from: http://upetd.up.ac.za/thesis/available/etd-10132005-102737/

University of Pretoria

15. Scott, Georgina. Framing and symbolic modes in public service announcements.

Degree: Drama, 2006, University of Pretoria

URL: http://hdl.handle.net/2263/28675

Subjects/Keywords: Picture frames and framing; Television public service announcements; Metaphor; UCTD

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APA (6^th Edition):

Scott, G. (2006). Framing and symbolic modes in public service announcements. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/28675

Chicago Manual of Style (16^th Edition):

Scott, Georgina. “Framing and symbolic modes in public service announcements.” 2006. Masters Thesis, University of Pretoria. Accessed January 22, 2021. http://hdl.handle.net/2263/28675.

MLA Handbook (7^th Edition):

Scott, Georgina. “Framing and symbolic modes in public service announcements.” 2006. Web. 22 Jan 2021.

Vancouver:

Scott G. Framing and symbolic modes in public service announcements. [Internet] [Masters thesis]. University of Pretoria; 2006. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2263/28675.

Council of Science Editors:

Scott G. Framing and symbolic modes in public service announcements. [Masters Thesis]. University of Pretoria; 2006. Available from: http://hdl.handle.net/2263/28675

Kansas State University

16. Rodenberg, Jesyca H. The hybrid Public Service Announcement: implications of a rhetorical form.

Degree: MA, Department of Communications, 2009, Kansas State University

URL: http://hdl.handle.net/2097/1138

► Public Service Announcements are a fixture of both our media and cultural landscape. Their images and messages have inspired and defined movements and generations. The… (more)

Subjects/Keywords: Public Service Announcements; Propaganda; Ethics; Rhetoric; Language, Rhetoric and Composition (0681)

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APA (6^th Edition):

Rodenberg, J. H. (2009). The hybrid Public Service Announcement: implications of a rhetorical form. (Masters Thesis). Kansas State University. Retrieved from http://hdl.handle.net/2097/1138

Chicago Manual of Style (16^th Edition):

Rodenberg, Jesyca H. “The hybrid Public Service Announcement: implications of a rhetorical form.” 2009. Masters Thesis, Kansas State University. Accessed January 22, 2021. http://hdl.handle.net/2097/1138.

MLA Handbook (7^th Edition):

Rodenberg, Jesyca H. “The hybrid Public Service Announcement: implications of a rhetorical form.” 2009. Web. 22 Jan 2021.

Vancouver:

Rodenberg JH. The hybrid Public Service Announcement: implications of a rhetorical form. [Internet] [Masters thesis]. Kansas State University; 2009. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2097/1138.

Council of Science Editors:

Rodenberg JH. The hybrid Public Service Announcement: implications of a rhetorical form. [Masters Thesis]. Kansas State University; 2009. Available from: http://hdl.handle.net/2097/1138

The Ohio State University

17. Goodall, Catherine E. Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements.

Degree: PhD, Communication, 2009, The Ohio State University

URL: http://rave.ohiolink.edu/etdc/view?acc_num=osu1242256246

► A two part investigation was conducted looking at how individuals process alcohol advertising and public service messages in automatic, pre-concious ways. In study 1, participants… (more)

Subjects/Keywords: Communication; Mass Communication; Health Communication; Advertising; Public Service Announcements; Alcohol; Implicit Attitudes; Accessibility

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APA (6^th Edition):

Goodall, C. E. (2009). Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1242256246

Chicago Manual of Style (16^th Edition):

Goodall, Catherine E. “Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements.” 2009. Doctoral Dissertation, The Ohio State University. Accessed January 22, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1242256246.

MLA Handbook (7^th Edition):

Goodall, Catherine E. “Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements.” 2009. Web. 22 Jan 2021.

Vancouver:

Goodall CE. Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements. [Internet] [Doctoral dissertation]. The Ohio State University; 2009. [cited 2021 Jan 22]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1242256246.

Council of Science Editors:

Goodall CE. Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements. [Doctoral Dissertation]. The Ohio State University; 2009. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1242256246

University of Florida

18. Oglesby, Calisha Danielle. Narrative Themes Used in Childrens Food Advertising a Content Analysis.

Degree: M.Adv., Advertising - Journalism and Communications, 2012, University of Florida

URL: https://ufdc.ufl.edu/UFE0044671

► A content analysis was conducted of food advertisements that aired during 4 popular children’s programs that were segmented to differentiate their target audience of African-American… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Audiences; Child psychology; Food; Literary themes; Narratives; Overweight; Public service announcements; Television programs; advertising – african – analysis – black – children – content – food – narrative – obesity – overweight – television – themes; City of Orlando ( local )

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APA (6^th Edition):

Oglesby, C. D. (2012). Narrative Themes Used in Childrens Food Advertising a Content Analysis. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0044671

Chicago Manual of Style (16^th Edition):

Oglesby, Calisha Danielle. “Narrative Themes Used in Childrens Food Advertising a Content Analysis.” 2012. Masters Thesis, University of Florida. Accessed January 22, 2021. https://ufdc.ufl.edu/UFE0044671.

MLA Handbook (7^th Edition):

Oglesby, Calisha Danielle. “Narrative Themes Used in Childrens Food Advertising a Content Analysis.” 2012. Web. 22 Jan 2021.

Vancouver:

Oglesby CD. Narrative Themes Used in Childrens Food Advertising a Content Analysis. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2021 Jan 22]. Available from: https://ufdc.ufl.edu/UFE0044671.

Council of Science Editors:

Oglesby CD. Narrative Themes Used in Childrens Food Advertising a Content Analysis. [Masters Thesis]. University of Florida; 2012. Available from: https://ufdc.ufl.edu/UFE0044671

University of South Florida

19. Kemp, Deena G. Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance.

Degree: 2007, University of South Florida

URL: https://scholarcommons.usf.edu/etd/2241

► This study establishes a link between research on organizational source credibility and the effects of public information campaigns. Research has established that source credibility is… (more)

Subjects/Keywords: Public service announcements; Message evaluation; Problem recognition; Personal involvement; Information seeking; Behavioral intent; American Studies; Arts and Humanities

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APA (6^th Edition):

Kemp, D. G. (2007). Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance. (Thesis). University of South Florida. Retrieved from https://scholarcommons.usf.edu/etd/2241

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kemp, Deena G. “Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance.” 2007. Thesis, University of South Florida. Accessed January 22, 2021. https://scholarcommons.usf.edu/etd/2241.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kemp, Deena G. “Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance.” 2007. Web. 22 Jan 2021.

Vancouver:

Kemp DG. Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance. [Internet] [Thesis]. University of South Florida; 2007. [cited 2021 Jan 22]. Available from: https://scholarcommons.usf.edu/etd/2241.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kemp DG. Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance. [Thesis]. University of South Florida; 2007. Available from: https://scholarcommons.usf.edu/etd/2241

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Boeh, Henry Arthur. The Effects of Specific Mental Illness Stigma Beliefs on Treatment Seeking Attitudes.

Degree: 2015, Marquette University

URL: https://epublications.marquette.edu/dissertations_mu/555

► Despite significant gains in the research base and effectiveness of psychotherapy, only thirty to forty percent of individuals experiencing mental illness symptoms seek treatment. A… (more)

Subjects/Keywords: Help Seeking; Mental Illness Stigma; Public Service Announcements; Stigma; Treatment Barriers; Treatment Seeking; Clinical Psychology

…ill individual. Public service announcements. A common method of delivering messages to… …large portions of a population is through public service announcements (PSAs)… …after viewing an educational Public Service Announcement (PSA) video targeting one… …general public. A more comprehensive understanding of the active 2 mechanisms driving mental… …are stereotypes, which are efficient knowledge structures learned by the general public to…

10 more images…

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APA (6^th Edition):

Boeh, H. A. (2015). The Effects of Specific Mental Illness Stigma Beliefs on Treatment Seeking Attitudes. (Thesis). Marquette University. Retrieved from https://epublications.marquette.edu/dissertations_mu/555

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Boeh, Henry Arthur. “The Effects of Specific Mental Illness Stigma Beliefs on Treatment Seeking Attitudes.” 2015. Thesis, Marquette University. Accessed January 22, 2021. https://epublications.marquette.edu/dissertations_mu/555.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Boeh, Henry Arthur. “The Effects of Specific Mental Illness Stigma Beliefs on Treatment Seeking Attitudes.” 2015. Web. 22 Jan 2021.

Vancouver:

Boeh HA. The Effects of Specific Mental Illness Stigma Beliefs on Treatment Seeking Attitudes. [Internet] [Thesis]. Marquette University; 2015. [cited 2021 Jan 22]. Available from: https://epublications.marquette.edu/dissertations_mu/555.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Boeh HA. The Effects of Specific Mental Illness Stigma Beliefs on Treatment Seeking Attitudes. [Thesis]. Marquette University; 2015. Available from: https://epublications.marquette.edu/dissertations_mu/555

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

The Ohio State University

21. Solloway, Tyler. Combining approach-gain and avoid-loss frames increases message effectiveness.

Degree: PhD, Communication, 2014, The Ohio State University

URL: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273

► Gain-loss framing has produced inconsistent results in communication (O’Keefe & Jensen, 2006, 2007, 2009). Yet, studies from psychology demonstrate consistent gain-loss message effects (Higgins, 1997,… (more)

Subjects/Keywords: Communication; Marketing; gain loss framing; approach-gain; avoid-loss; regulatory focus theory; dual motivation theory; decision field theory; arousal; attention to messages; message effectiveness; sensation seeking; prosocial messaging; public service announcements

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APA (6^th Edition):

Solloway, T. (2014). Combining approach-gain and avoid-loss frames increases message effectiveness. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273

Chicago Manual of Style (16^th Edition):

Solloway, Tyler. “Combining approach-gain and avoid-loss frames increases message effectiveness.” 2014. Doctoral Dissertation, The Ohio State University. Accessed January 22, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273.

MLA Handbook (7^th Edition):

Solloway, Tyler. “Combining approach-gain and avoid-loss frames increases message effectiveness.” 2014. Web. 22 Jan 2021.

Vancouver:

Solloway T. Combining approach-gain and avoid-loss frames increases message effectiveness. [Internet] [Doctoral dissertation]. The Ohio State University; 2014. [cited 2021 Jan 22]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273.

Council of Science Editors:

Solloway T. Combining approach-gain and avoid-loss frames increases message effectiveness. [Doctoral Dissertation]. The Ohio State University; 2014. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273

Cleveland State University

22. Quillin, Michael J. Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects.

Degree: Master of Applied Communication Theory and Methodology, College of Liberal Arts and Social Sciences, 2014, Cleveland State University

URL: http://rave.ohiolink.edu/etdc/view?acc_num=csu1418637369

► This study examined the role of brief narratives, such as those found in television commercials (TV Ads) and Public Service Announcements (PSAs), in the dissemination… (more)

Subjects/Keywords: Communication; Mass Communications; Mass Media; Cognitive Psychology; Social Psychology; narrative transportation; second-order cultivation effects; values; materialism; altruism; television affinity; brief narratives; TV ad; PSA; need for cognition; attention; transportation; cultivation; television commercials; public service announcements

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APA (6^th Edition):

Quillin, M. J. (2014). Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects. (Masters Thesis). Cleveland State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=csu1418637369

Chicago Manual of Style (16^th Edition):

Quillin, Michael J. “Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects.” 2014. Masters Thesis, Cleveland State University. Accessed January 22, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=csu1418637369.

MLA Handbook (7^th Edition):

Quillin, Michael J. “Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects.” 2014. Web. 22 Jan 2021.

Vancouver:

Quillin MJ. Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects. [Internet] [Masters thesis]. Cleveland State University; 2014. [cited 2021 Jan 22]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=csu1418637369.

Council of Science Editors:

Quillin MJ. Are We Going In There? The Role of Brief Narratives (TV ADs and PSAs) in Narrative Transportation and Second-Order Cultivation Effects. [Masters Thesis]. Cleveland State University; 2014. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=csu1418637369

Michigan State University

23. Tbatou, Kaoutar. Gender effects of communicator and recipient in relationship violence prevention messages.

Degree: MA, Advertising, 2010, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:17641

Subjects/Keywords: Family violence – Prevention; Marital violence – Prevention; Dating violence – Prevention; Television public service announcements; Sex differences (Psychology)

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APA (6^th Edition):

Tbatou, K. (2010). Gender effects of communicator and recipient in relationship violence prevention messages. (Masters Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:17641

Chicago Manual of Style (16^th Edition):

Tbatou, Kaoutar. “Gender effects of communicator and recipient in relationship violence prevention messages.” 2010. Masters Thesis, Michigan State University. Accessed January 22, 2021. http://etd.lib.msu.edu/islandora/object/etd:17641.

MLA Handbook (7^th Edition):

Tbatou, Kaoutar. “Gender effects of communicator and recipient in relationship violence prevention messages.” 2010. Web. 22 Jan 2021.

Vancouver:

Tbatou K. Gender effects of communicator and recipient in relationship violence prevention messages. [Internet] [Masters thesis]. Michigan State University; 2010. [cited 2021 Jan 22]. Available from: http://etd.lib.msu.edu/islandora/object/etd:17641.

Council of Science Editors:

Tbatou K. Gender effects of communicator and recipient in relationship violence prevention messages. [Masters Thesis]. Michigan State University; 2010. Available from: http://etd.lib.msu.edu/islandora/object/etd:17641

University of Florida

24. Gotthoffer, Alyse R., 1970-. Effects of fear, localization, and injury threat in public service advertisements (PSAs) on intention to drink and drive among college students.

Degree: PhD, Mass communication, 1999, University of Florida

URL: https://ufdc.ufl.edu/AA00058072

Subjects/Keywords: Alcohol drinking; Alcoholic beverages; College students; Driving while intoxicated; Fear; Minors; Psychological attitudes; Public service announcements; Questionnaires; Social psychology; City of Gainesville ( local )

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APA (6^th Edition):

Gotthoffer, Alyse R., 1. (1999). Effects of fear, localization, and injury threat in public service advertisements (PSAs) on intention to drink and drive among college students. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00058072

Chicago Manual of Style (16^th Edition):

Gotthoffer, Alyse R., 1970-. “Effects of fear, localization, and injury threat in public service advertisements (PSAs) on intention to drink and drive among college students.” 1999. Doctoral Dissertation, University of Florida. Accessed January 22, 2021. https://ufdc.ufl.edu/AA00058072.

MLA Handbook (7^th Edition):

Gotthoffer, Alyse R., 1970-. “Effects of fear, localization, and injury threat in public service advertisements (PSAs) on intention to drink and drive among college students.” 1999. Web. 22 Jan 2021.

Vancouver:

Gotthoffer, Alyse R. 1. Effects of fear, localization, and injury threat in public service advertisements (PSAs) on intention to drink and drive among college students. [Internet] [Doctoral dissertation]. University of Florida; 1999. [cited 2021 Jan 22]. Available from: https://ufdc.ufl.edu/AA00058072.

Council of Science Editors:

Gotthoffer, Alyse R. 1. Effects of fear, localization, and injury threat in public service advertisements (PSAs) on intention to drink and drive among college students. [Doctoral Dissertation]. University of Florida; 1999. Available from: https://ufdc.ufl.edu/AA00058072

University of Queensland

25. Ahmad Tajuddin, Siti Nor Amalina. Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia.

Degree: School of Communication and Arts, 2017, University of Queensland

URL: http://espace.library.uq.edu.au/view/UQ:509748

Subjects/Keywords: Strategic communications; Multiculturalism; Nationalism; National unity; Malaysian multi-ethnic society; Public service announcements (PSAs); Government’s advertisements; Framing; Frame analysis; Audience frame analysis; 1902 Film, Television and Digital Media; 2001 Communication and Media Studies; 2002 Cultural Studies

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APA (6^th Edition):

Ahmad Tajuddin, S. N. A. (2017). Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia. (Thesis). University of Queensland. Retrieved from http://espace.library.uq.edu.au/view/UQ:509748

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ahmad Tajuddin, Siti Nor Amalina. “Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia.” 2017. Thesis, University of Queensland. Accessed January 22, 2021. http://espace.library.uq.edu.au/view/UQ:509748.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ahmad Tajuddin, Siti Nor Amalina. “Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia.” 2017. Web. 22 Jan 2021.

Vancouver:

Ahmad Tajuddin SNA. Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia. [Internet] [Thesis]. University of Queensland; 2017. [cited 2021 Jan 22]. Available from: http://espace.library.uq.edu.au/view/UQ:509748.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ahmad Tajuddin SNA. Framing in strategic communications: The construction of ‘National Unity’ through Public Service Announcements (PSAs) in Malaysia. [Thesis]. University of Queensland; 2017. Available from: http://espace.library.uq.edu.au/view/UQ:509748

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Johansson, Josefin. No Laughing Matter : A study of the use of comedy in public service announcements.

Degree: Halmstad University, 2017, Halmstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176

► This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying… (more)

Subjects/Keywords: Public service announcements; Advertisements; Advertising; Semantics; Pragmatics; Ambiguity; The United Kingdom; The United States; Australia; General Language Studies and Linguistics; Jämförande språkvetenskap och allmän lingvistik

…pragmatic approach on public service announcements and advertisements (with focus on… …or stunts etcetera (ibid). 2.3 PSAs versus advertisements Public service… …service that is being advertised (ibid). 2.2.3 Multimodal communication There are… …announcements and advertisements are constantly changing to meet the wants and needs of society. As… …service, this contributing to the profitability of one or other commercial enterprise (…

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APA (6^th Edition):

Johansson, J. (2017). No Laughing Matter : A study of the use of comedy in public service announcements. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Johansson, Josefin. “No Laughing Matter : A study of the use of comedy in public service announcements.” 2017. Thesis, Halmstad University. Accessed January 22, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Johansson, Josefin. “No Laughing Matter : A study of the use of comedy in public service announcements.” 2017. Web. 22 Jan 2021.

Vancouver:

Johansson J. No Laughing Matter : A study of the use of comedy in public service announcements. [Internet] [Thesis]. Halmstad University; 2017. [cited 2021 Jan 22]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson J. No Laughing Matter : A study of the use of comedy in public service announcements. [Thesis]. Halmstad University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

AUT University

27. Elers, Steven. Public Information Advertisements: Māori Perspectives .

Degree: AUT University

URL: http://hdl.handle.net/10292/10163

► The broad objective of this research is to examine Māori perspectives of public information advertisements as part of wider social marketing campaigns in Aotearoa New… (more)

▼ The broad objective of this research is to examine Māori perspectives of public information advertisements as part of wider social marketing campaigns in Aotearoa New Zealand that are designed to persuade M?ori to change their behaviours. Underpinned by a kaupapa Māori approach, I conducted focus group discussions and semi-structured interviews. Influenced by grounded theory as a method of analysis, participants felt that the public information advertisements affix blame rather than fix problems. Participants felt that the advertisements positioned M?ori as stereotyped caricatures that fit within the mould of deficit ideologies. For example, Māori were consistently shown as criminal, drink and drug drivers, child abusers and so forth. This is concerning given that the mass media are the primary source of information about cultural groups other than one's own and can influence conceptions of social reality. Moreover, the diverse realities of Māori emerged within the research as two distinct groups were identified; the lower socio-economic group (either rural or urban based and on a social welfare benefit or employed in unskilled labour), and the middle socio-economic group (urban based, tertiary educated and/or in skilled employment). Participants from the lower socio-economic group offered personal experiences of the health and social issues that were portrayed in the advertisements. On the other hand, the middle socio-economic group did not offer any experiences of the health and social issues and were highly critical of the advertisements, even when prompted for positive feedback. There were differences between the two socio-economic groups in how they interpreted or decoded the advertisements. This research has questioned whether social marketing initiatives and public information advertisements are the appropriate tools to counter the health and social issues that impact upon Māori, and further, if public information advertisements are necessary, then they should be created by Māori, for Māori. Advisors/Committee Members: Nelson, Frances (advisor), Johnson, Rosser (advisor).

Subjects/Keywords: Maori; Indigenous; Social marketing; Mass communication; Health communication; Health campaigns; Health promotion; Māori communication; Maori communication; Indigenous communication; Public health; Critical theory; Kaupapa Māori; Kaupapa Maori; Public service announcements; Public service advertising; Public service advertisements; Public information advertising; Public information advertisements; Communication theory; Grounded theory; Social cognitive theory; Health belief model; Theory of reasoned action; Theory of self-regulation and self-control; Theory of subjective culture and interpersonal relations; Indigenous theory; Indigenous theories; Identity theory; Identity theories; Social identity theory; Social identity theories; Self-categorisation theory; Propaganda theory; Propaganda model; Encoding/decoding; Encoding/decoding model; Reception theory; Source credibility theory; Cultivation theory; Cultivation analysis; Media analysis; Representation; Stuart Hall; Content analysis; Semiotics; Semiology; Frankfurt School; Cultural studies; Critical race theory; Postcolonial theory; Post-colonial theory; Media theory; Media studies; Road safety; Advertising; Marketing; Visual communication; Māori

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APA (6^th Edition):

Elers, S. (n.d.). Public Information Advertisements: Māori Perspectives . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/10163

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Elers, Steven. “Public Information Advertisements: Māori Perspectives .” Thesis, AUT University. Accessed January 22, 2021. http://hdl.handle.net/10292/10163.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Elers, Steven. “Public Information Advertisements: Māori Perspectives .” Web. 22 Jan 2021.

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Vancouver:

Elers S. Public Information Advertisements: Māori Perspectives . [Internet] [Thesis]. AUT University; [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10292/10163.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Elers S. Public Information Advertisements: Māori Perspectives . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/10163

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

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