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You searched for subject:(psychographic segmentation). Showing records 1 – 8 of 8 total matches.

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University of Georgia

1. Della, Lindsay J. Explaining variation in fruit & vegetable intake with a consumer marketing tool.

Degree: PhD, Health Promotion, 2006, University of Georgia

 This study sought to determine whether a consumer-based audience segmentation tool, VALS, could be used to help reinvent the 5-A-Day fruit and vegetables social marketing… (more)

Subjects/Keywords: psychographic segmentation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Della, L. J. (2006). Explaining variation in fruit & vegetable intake with a consumer marketing tool. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/della_lindsay_j_200608_phd

Chicago Manual of Style (16th Edition):

Della, Lindsay J. “Explaining variation in fruit & vegetable intake with a consumer marketing tool.” 2006. Doctoral Dissertation, University of Georgia. Accessed February 21, 2020. http://purl.galileo.usg.edu/uga_etd/della_lindsay_j_200608_phd.

MLA Handbook (7th Edition):

Della, Lindsay J. “Explaining variation in fruit & vegetable intake with a consumer marketing tool.” 2006. Web. 21 Feb 2020.

Vancouver:

Della LJ. Explaining variation in fruit & vegetable intake with a consumer marketing tool. [Internet] [Doctoral dissertation]. University of Georgia; 2006. [cited 2020 Feb 21]. Available from: http://purl.galileo.usg.edu/uga_etd/della_lindsay_j_200608_phd.

Council of Science Editors:

Della LJ. Explaining variation in fruit & vegetable intake with a consumer marketing tool. [Doctoral Dissertation]. University of Georgia; 2006. Available from: http://purl.galileo.usg.edu/uga_etd/della_lindsay_j_200608_phd

2. Andersson, Oskar. Tribal tillhörighet : Ett framtida perspektiv på marknadssegmentering?.

Degree: Business and IT, 2013, University of Borås

För att få en tydlig bild av en marknad använder företag sig av segmenteringstekniker för att dela upp konsumenter i olika segment med målet… (more)

Subjects/Keywords: Segmenteringsteori; geografisk segmentering; tribes; Segmentation theory,; geographic segmentation,; demographic segmentation,; psychographic segmentation; attitudes; tribes; tribal marketing; brand attitude; demografisk segmenterin; psykografisk segmentering,; attityder; tribal marknadsföring,; varumärkesattityd; Social Sciences; Samhällsvetenskap

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APA (6th Edition):

Andersson, O. (2013). Tribal tillhörighet : Ett framtida perspektiv på marknadssegmentering?. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andersson, Oskar. “Tribal tillhörighet : Ett framtida perspektiv på marknadssegmentering?.” 2013. Thesis, University of Borås. Accessed February 21, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andersson, Oskar. “Tribal tillhörighet : Ett framtida perspektiv på marknadssegmentering?.” 2013. Web. 21 Feb 2020.

Vancouver:

Andersson O. Tribal tillhörighet : Ett framtida perspektiv på marknadssegmentering?. [Internet] [Thesis]. University of Borås; 2013. [cited 2020 Feb 21]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andersson O. Tribal tillhörighet : Ett framtida perspektiv på marknadssegmentering?. [Thesis]. University of Borås; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

3. Persson, Li. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis.

Degree: Marketing and Logistics, 2019, Jönköping University

  Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer… (more)

Subjects/Keywords: Segmentation; customer analysis; psychographic; values; lifestyles; market communication; brand communication and communication models; Business Administration; Företagsekonomi

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APA (6th Edition):

Persson, L. (2019). An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44149

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Persson, Li. “An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis.” 2019. Thesis, Jönköping University. Accessed February 21, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44149.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Persson, Li. “An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis.” 2019. Web. 21 Feb 2020.

Vancouver:

Persson L. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis. [Internet] [Thesis]. Jönköping University; 2019. [cited 2020 Feb 21]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44149.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Persson L. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis. [Thesis]. Jönköping University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44149

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Ogura, Toshiyuki. Segmenting participants of a charity sport event.

Degree: MSin Kinesiology, Kinesiology, 2014, University of Texas – Austin

 The increased competition among charity sport events (CSEs) require charity organizations to utilize more sophisticated marketing programs - segmenting and targeting diverse participants more effectively.… (more)

Subjects/Keywords: Charity sport event; Segmentation; Participants; Participation mode; Proxy segmentation variables; Demographic variables; Psychographic variables; Behavioral variables

…demographic variables alone. Psychographic variables. In psychographic segmentation the market is… …segmentation prior to the events because of the internal nature of psychographic variables. It is… …psychographic and other segmentation variables. Fourteen in-depth interviews were conducted to collect… …assigned to one of three categories of segmentation: demographic, psychographic, and behavioral… …psychographic, behavioral and demographic segmentation variables was examined and the values of a… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ogura, T. (2014). Segmenting participants of a charity sport event. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/26415

Chicago Manual of Style (16th Edition):

Ogura, Toshiyuki. “Segmenting participants of a charity sport event.” 2014. Masters Thesis, University of Texas – Austin. Accessed February 21, 2020. http://hdl.handle.net/2152/26415.

MLA Handbook (7th Edition):

Ogura, Toshiyuki. “Segmenting participants of a charity sport event.” 2014. Web. 21 Feb 2020.

Vancouver:

Ogura T. Segmenting participants of a charity sport event. [Internet] [Masters thesis]. University of Texas – Austin; 2014. [cited 2020 Feb 21]. Available from: http://hdl.handle.net/2152/26415.

Council of Science Editors:

Ogura T. Segmenting participants of a charity sport event. [Masters Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/26415

5. Križnič, Sintija. SEGMENTIRANJE KOT PODLAGA ZA MARKETINŠKE AKTIVNOSTI V TRAJNOSTNEM TURIZMU.

Degree: 2016, Univerza v Mariboru

Biti član sodobne družbe predstavlja izziv tako odjemalcu kot ponudniku, pa tudi vsakemu posamezniku kot prebivalcu planeta Zemlja. Zaradi neodgovornega ravnanja človeka do narave se… (more)

Subjects/Keywords: trajnostni razvoj; trajnostni turizem; trajnostno orientiran odjemalec; trajnostni marketing; segmentacija; demografka merila; psihografska merila; sustainable development; sustainable tourism; sustainable-oriented consumer; sustainable marketing; segmentation; demographic variables; psychographic variables; info:eu-repo/classification/udc/338.48

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Križnič, S. (2016). SEGMENTIRANJE KOT PODLAGA ZA MARKETINŠKE AKTIVNOSTI V TRAJNOSTNEM TURIZMU. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=58452 ; https://dk.um.si/Dokument.php?id=91847&dn= ; https://plus.si.cobiss.net/opac7/bib/12499996?lang=sl

Chicago Manual of Style (16th Edition):

Križnič, Sintija. “SEGMENTIRANJE KOT PODLAGA ZA MARKETINŠKE AKTIVNOSTI V TRAJNOSTNEM TURIZMU.” 2016. Masters Thesis, Univerza v Mariboru. Accessed February 21, 2020. https://dk.um.si/IzpisGradiva.php?id=58452 ; https://dk.um.si/Dokument.php?id=91847&dn= ; https://plus.si.cobiss.net/opac7/bib/12499996?lang=sl.

MLA Handbook (7th Edition):

Križnič, Sintija. “SEGMENTIRANJE KOT PODLAGA ZA MARKETINŠKE AKTIVNOSTI V TRAJNOSTNEM TURIZMU.” 2016. Web. 21 Feb 2020.

Vancouver:

Križnič S. SEGMENTIRANJE KOT PODLAGA ZA MARKETINŠKE AKTIVNOSTI V TRAJNOSTNEM TURIZMU. [Internet] [Masters thesis]. Univerza v Mariboru; 2016. [cited 2020 Feb 21]. Available from: https://dk.um.si/IzpisGradiva.php?id=58452 ; https://dk.um.si/Dokument.php?id=91847&dn= ; https://plus.si.cobiss.net/opac7/bib/12499996?lang=sl.

Council of Science Editors:

Križnič S. SEGMENTIRANJE KOT PODLAGA ZA MARKETINŠKE AKTIVNOSTI V TRAJNOSTNEM TURIZMU. [Masters Thesis]. Univerza v Mariboru; 2016. Available from: https://dk.um.si/IzpisGradiva.php?id=58452 ; https://dk.um.si/Dokument.php?id=91847&dn= ; https://plus.si.cobiss.net/opac7/bib/12499996?lang=sl

6. Tomanari, Silvia Assumpção do Amaral. \"Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório\".

Degree: Mestrado, Relações Públicas, Propaganda e Turismo, 2003, University of São Paulo

O presente estudo aborda, em nível exploratório, a Segmentação de Mercado com enfoque na Segmentação Psicográfica, tendo como objetivos principais: explorar e clarificar o conceito… (more)

Subjects/Keywords: comportamento do consumidor; consumer behavior; consumer research; market research; marketing; marketing; marketing segmentation; mercadologia; pesquisa de marketing; pesquisa de mercado; psychographic segmentation; psycographics; segmentação; segmentação de mercado; segmentação psicográfica; valores e estilo de vida; values and lifestyles

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APA (6th Edition):

Tomanari, S. A. d. A. (2003). \"Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório\". (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/27/27148/tde-20082004-142810/ ;

Chicago Manual of Style (16th Edition):

Tomanari, Silvia Assumpção do Amaral. “\"Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório\".” 2003. Masters Thesis, University of São Paulo. Accessed February 21, 2020. http://www.teses.usp.br/teses/disponiveis/27/27148/tde-20082004-142810/ ;.

MLA Handbook (7th Edition):

Tomanari, Silvia Assumpção do Amaral. “\"Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório\".” 2003. Web. 21 Feb 2020.

Vancouver:

Tomanari SAdA. \"Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório\". [Internet] [Masters thesis]. University of São Paulo; 2003. [cited 2020 Feb 21]. Available from: http://www.teses.usp.br/teses/disponiveis/27/27148/tde-20082004-142810/ ;.

Council of Science Editors:

Tomanari SAdA. \"Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório\". [Masters Thesis]. University of São Paulo; 2003. Available from: http://www.teses.usp.br/teses/disponiveis/27/27148/tde-20082004-142810/ ;


University of Pretoria

7. Zeeman, Estelle. The development of a community radio station for a national game park.

Degree: Drama, 2006, University of Pretoria

 The purpose of this thesis is to substantiate the hypothetical development of a community radio station for a South African National Park, such as the… (more)

Subjects/Keywords: Ecotourism; Ethnic communities; Hot medium; Imagined community; Independent broadcasting authority (iba); Independent communications authority of south afri; Parks emergent radio communities (percs); Psychographic segmentation; Sustainable tourism; Synergized communities; Tourist communities; Demographic profile; Cool/cold medium; Community; UCTD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zeeman, E. (2006). The development of a community radio station for a national game park. (Doctoral Dissertation). University of Pretoria. Retrieved from http://hdl.handle.net/2263/30382

Chicago Manual of Style (16th Edition):

Zeeman, Estelle. “The development of a community radio station for a national game park.” 2006. Doctoral Dissertation, University of Pretoria. Accessed February 21, 2020. http://hdl.handle.net/2263/30382.

MLA Handbook (7th Edition):

Zeeman, Estelle. “The development of a community radio station for a national game park.” 2006. Web. 21 Feb 2020.

Vancouver:

Zeeman E. The development of a community radio station for a national game park. [Internet] [Doctoral dissertation]. University of Pretoria; 2006. [cited 2020 Feb 21]. Available from: http://hdl.handle.net/2263/30382.

Council of Science Editors:

Zeeman E. The development of a community radio station for a national game park. [Doctoral Dissertation]. University of Pretoria; 2006. Available from: http://hdl.handle.net/2263/30382


University of Pretoria

8. Zeeman, Estelle. The development of a community radio station for a national game park .

Degree: 2006, University of Pretoria

 The purpose of this thesis is to substantiate the hypothetical development of a community radio station for a South African National Park, such as the… (more)

Subjects/Keywords: Ecotourism; Ethnic communities; Hot medium; Imagined community; Independent broadcasting authority (iba); Independent communications authority of south afri; Parks emergent radio communities (percs); Psychographic segmentation; Sustainable tourism; Synergized communities; Tourist communities; Demographic profile; Cool/cold medium; Community; UCTD

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zeeman, E. (2006). The development of a community radio station for a national game park . (Doctoral Dissertation). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-12152006-140558/

Chicago Manual of Style (16th Edition):

Zeeman, Estelle. “The development of a community radio station for a national game park .” 2006. Doctoral Dissertation, University of Pretoria. Accessed February 21, 2020. http://upetd.up.ac.za/thesis/available/etd-12152006-140558/.

MLA Handbook (7th Edition):

Zeeman, Estelle. “The development of a community radio station for a national game park .” 2006. Web. 21 Feb 2020.

Vancouver:

Zeeman E. The development of a community radio station for a national game park . [Internet] [Doctoral dissertation]. University of Pretoria; 2006. [cited 2020 Feb 21]. Available from: http://upetd.up.ac.za/thesis/available/etd-12152006-140558/.

Council of Science Editors:

Zeeman E. The development of a community radio station for a national game park . [Doctoral Dissertation]. University of Pretoria; 2006. Available from: http://upetd.up.ac.za/thesis/available/etd-12152006-140558/

.