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1. Esterhammer, Oliver. The Triggers of Buyers Regret of Impulsive Purchases.

Degree: Business Administration, 2017, Jönköping University

Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. The purpose of this study is to discover the triggers of buyer regret from impulse purchase, which is presented by the research question “What are the triggers of buyer regret from impulse purchases?” By conducting a quantitative research, we proposed a conceptual model of impulse purchase regret that consists of six hypotheses. The technical tool that we used to test the conceptual model is a SPSS extension called AMOS, whereas the analysis method uses the application of structural equation modeling. We collected our primary data (187 viable responses) via a questionnaire through convenience sampling. By testing all the data with AMOS, we received the following result: 5 hypotheses are accepted and 1 hypothesis is rejected. This result indicates that upwards counterfactual thinking (CFT) on forgone alternatives, a change in significance, and under consideration are positively related to impulse purchase regret; external stimuli and consumer susceptibility to interpersonal influence (CSII) have indirect influence on impulse purchase regret. By applying our theoretical background to analyze the result, we suggest that consumer’s rational buying thinking still plays an important role in post evaluation stage of impulse purchase, even though it disrupts the rational buying process in the beginning. Lastly, we believe that several parties could benefit from our research, they are marketing, academia as well as consumers. 

Subjects/Keywords: impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior; Social Sciences; Samhällsvetenskap

…about post purchase regret - for example the reasons why consumers feel regret after their… …purchasing (Lee & Cotte, 2009). However there is still little research about the post… …the post purchasing plays a significant role in trust and loyalty recovery. Similarly, from… …regret from impulsive purchasing rather than the separate factors of impulsive purchase itself… …dissonance in its theory making. Most notably the links between impulsive purchasing, post… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Esterhammer, O. (2017). The Triggers of Buyers Regret of Impulsive Purchases. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Esterhammer, Oliver. “The Triggers of Buyers Regret of Impulsive Purchases.” 2017. Thesis, Jönköping University. Accessed January 19, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Esterhammer, Oliver. “The Triggers of Buyers Regret of Impulsive Purchases.” 2017. Web. 19 Jan 2020.

Vancouver:

Esterhammer O. The Triggers of Buyers Regret of Impulsive Purchases. [Internet] [Thesis]. Jönköping University; 2017. [cited 2020 Jan 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Esterhammer O. The Triggers of Buyers Regret of Impulsive Purchases. [Thesis]. Jönköping University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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