subject:(planned messages)

University of South Africa

1. Mebuge, Chinelo Ogochukwu. Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa .

Degree: 2018, University of South Africa

URL: http://hdl.handle.net/10500/25388

► Since the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This… (more)

▼ Since the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This growth has been driven by factors such as the increased demand for hospitality in both the leisure and the business markets. The hotel industry has immensely been benefited. The Tourism Business Index’s report released quarterly by the Tourism Business Council of South Africa, indicating that the revenue received from each available room in the hotel sector increased significantly from 2009. Tourism research has revealed that, globally, the hospitality industry is among the largest employers of labour. The hospitality industry, especially the hotel sector, works hand in hand with tourism. Tourists traveling to a destination require accommodation which is generally provided by hotels. If the tourist is to have a good experience, it is vital that the tourist organisation and the hotel communicate so as to exchange information. Integrated marketing communication (IMC) has been described as a concept that many organisations adopt in order both to coordinate the operation of the organisation effectively and to increase the bottom line. In IMC, also creates synergy within an organisation and paves the way for consistent messages to be sent out to the organisation’s target audience. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse the IMC at the hotel, in-depth interviews were conducted with both marketing staff and guests. In the aspect of planned messages, the outcome of the study revealed that the hotel uses marketing communication tools on a limited scale and, that to ensure message consistency the manager handles all external communication activities. However, the study also showed that ensuring message consistency should be the responsibility of everyone employed in the hotel. With regard to the product messages, the study showed that guests were negatively disposed towards the food, beverages, entertainment and recreation offered by the hotel. However, the service messages of the study indicated that the hotel’s service quality was good and that the staff were responsive to the needs of the guests. In respect of unplanned messages, the study showed that the hotel was receiving limited coverage from the media and that word of mouth communication was an effective tool in the hotel’s communication toolbox. On the whole, thus, it may be said that the study underscores the centrality of IMC as an instrument for creating and nurturing the relations between the hotel and its quests. It is anticipated that the outcome of this study should provide hotels such as the View Boutique Hotel with guidance in regard to utilising IMC to its full potential to make sure that there is message consistency and also to optimise communication impact.; Sedert die vroeë 2000's het die toerismebedryf in Suid-Afrika 'n merkwaardige verandering ondergaan, en daarmee saam het die gasvryheidsbedryf… Advisors/Committee Members: Mudzanani, Takalani Eric (advisor).

Subjects/Keywords: Marketing; Marketing communication; Integrated marketing communication; Boutique hotel; Message consistency; Guests; Relationship marketing; Marketing mix; Tourism; Planned messages; Service messages; Product messages and unplanned messages; Bemarkingskommunikasie; Geïntegreerde boetiekhotel; Gaste; Konsekwente bemarkingskommunikasie; Kommunikasie; Verhoudingsbemarking; Bemarkingsmengsel; Beplande kommunikasie; Dienskommunikasie; Produkkommunikasie en onbeplande kommunikasie

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APA (6^th Edition):

Mebuge, C. O. (2018). Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/25388

Chicago Manual of Style (16^th Edition):

Mebuge, Chinelo Ogochukwu. “Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa .” 2018. Masters Thesis, University of South Africa. Accessed January 26, 2021. http://hdl.handle.net/10500/25388.

MLA Handbook (7^th Edition):

Mebuge, Chinelo Ogochukwu. “Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa .” 2018. Web. 26 Jan 2021.

Vancouver:

Mebuge CO. Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa . [Internet] [Masters thesis]. University of South Africa; 2018. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/10500/25388.

Council of Science Editors:

Mebuge CO. Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa . [Masters Thesis]. University of South Africa; 2018. Available from: http://hdl.handle.net/10500/25388

University of Illinois – Urbana-Champaign

2. Montero, Claudia Alicia. Institutionalization of anti-obesity messages in Chilean schools.

Degree: PhD, Communication, 2016, University of Illinois – Urbana-Champaign

URL: http://hdl.handle.net/2142/95308

► Chilean youth have serious problems with overweight and obesity (World Health Organization, 2014). It is estimated that 41% of students in Chile who entered secondary… (more)

▼ Chilean youth have serious problems with overweight and obesity (World Health Organization, 2014). It is estimated that 41% of students in Chile who entered secondary education in 2015 were overweight or obese (La Nación, 2015). Isolated effects have been obtained in Chilean governmental initiatives. This project constitutes a first theoretical framework that captures teachers' and schools' roles in the institutionalization of anti-obesity messages in Chilean education. At the school level, institutional theory (IT: DiMaggio & Powell, 1983) guided the analysis of the process by which mandatory (law) and nonmandatory (health campaign) anti-obesity messages were taken up in three types of Chilean schools: public schools, state-subsidized private schools, and tuition-supported schools. At the personal level, teachers' intentions to include anti-obesity messages in their teaching activities were studied using the theory of planned behavior (TPB: Ajzen, 1985). Teachers’ intentions were examined through attitudes, subjective norms, and perceived behavioral control at the TPB level; institutional pressures over messages were also analyzed from the influence of coercive, normative, and mimetic isomorphic pressures from the IT perspective. In this exploratory study, research questions and hypotheses related to the adoption of these types of messages were studied using a sample of 10 Chilean schools via interviews of 17 members of the teachers’ management teams and the application of a questionnaire to 245 school teachers. Findings of content analysis and descriptive data found that norms at the school level do not include healthy eating messages and were not considered at school-level decisions. In addition, survey findings reported that regression results from the percentage of behavioral intention (BI) explained variances considering IT isomorphic pressures and TPB constructs were very high. For the legal message, the best predictors were normative isomorphic forces and attitudes (ATTs) instrumental. Instead, for the campaign message, isomorphic forces had little influence, whereas ATTs experiential and instrumental were better predictors. Projections of these preliminary results have great potential for addressing obesity problems in Chile as well as throughout the world. Advisors/Committee Members: Lammers, John C. (Committee Chair), Quick, Brian L. (committee member), Huhman, Marian (committee member), Bigman-Galimore, Cabral (committee member).

Subjects/Keywords: Institutional theory; Organizational communication; Social norms; Adoption of Messages; Health Communication; Theory of Planned Behavior; Health Policies; Chile

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APA (6^th Edition):

Montero, C. A. (2016). Institutionalization of anti-obesity messages in Chilean schools. (Doctoral Dissertation). University of Illinois – Urbana-Champaign. Retrieved from http://hdl.handle.net/2142/95308

Chicago Manual of Style (16^th Edition):

Montero, Claudia Alicia. “Institutionalization of anti-obesity messages in Chilean schools.” 2016. Doctoral Dissertation, University of Illinois – Urbana-Champaign. Accessed January 26, 2021. http://hdl.handle.net/2142/95308.

MLA Handbook (7^th Edition):

Montero, Claudia Alicia. “Institutionalization of anti-obesity messages in Chilean schools.” 2016. Web. 26 Jan 2021.

Vancouver:

Montero CA. Institutionalization of anti-obesity messages in Chilean schools. [Internet] [Doctoral dissertation]. University of Illinois – Urbana-Champaign; 2016. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/2142/95308.

Council of Science Editors:

Montero CA. Institutionalization of anti-obesity messages in Chilean schools. [Doctoral Dissertation]. University of Illinois – Urbana-Champaign; 2016. Available from: http://hdl.handle.net/2142/95308

University of Georgia

3. Silk, Kami J. The theory of planned behavior in message design : testing the effectiveness of statistical evidence in messages about genetically modified foods.

Degree: 2014, University of Georgia

URL: http://hdl.handle.net/10724/20670

► The Theory of Planned Behavior (TPB) identifies three constructs, attitudes, subjective norms, and perceived behavioral, which are useful in predicting behavioral intentions toward an attitude… (more)

Subjects/Keywords: Theory of planned behavior; Genetically modified foods; Genetic engineering; Biotechnology; statistical evidence; evidence; numeracy; math anxiety; math self-efficacy; health messages; health communication

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APA (6^th Edition):

Silk, K. J. (2014). The theory of planned behavior in message design : testing the effectiveness of statistical evidence in messages about genetically modified foods. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/20670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Silk, Kami J. “The theory of planned behavior in message design : testing the effectiveness of statistical evidence in messages about genetically modified foods.” 2014. Thesis, University of Georgia. Accessed January 26, 2021. http://hdl.handle.net/10724/20670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Silk, Kami J. “The theory of planned behavior in message design : testing the effectiveness of statistical evidence in messages about genetically modified foods.” 2014. Web. 26 Jan 2021.

Vancouver:

Silk KJ. The theory of planned behavior in message design : testing the effectiveness of statistical evidence in messages about genetically modified foods. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/10724/20670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silk KJ. The theory of planned behavior in message design : testing the effectiveness of statistical evidence in messages about genetically modified foods. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/20670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Dayton

4. Ramaccia, Julie Brady. What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet.

Degree: MA, Communication, 2011, University of Dayton

URL: http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504

► This study examines 161 participants’ behavior change in regard to purchasing organic and/or local foods after message exposure. Although much health research and environmental research… (more)

Subjects/Keywords: Agriculture; Behavioral Sciences; Communication; Conservation; Environmental Health; Health; Health Education; Public Health; Public Health Education; Sustainability; health messages; environmental message; communication; theory of planned behavior; health behavior; sustainability; agriculture

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APA (6^th Edition):

Ramaccia, J. B. (2011). What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet. (Masters Thesis). University of Dayton. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504

Chicago Manual of Style (16^th Edition):

Ramaccia, Julie Brady. “What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet.” 2011. Masters Thesis, University of Dayton. Accessed January 26, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504.

MLA Handbook (7^th Edition):

Ramaccia, Julie Brady. “What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet.” 2011. Web. 26 Jan 2021.

Vancouver:

Ramaccia JB. What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet. [Internet] [Masters thesis]. University of Dayton; 2011. [cited 2021 Jan 26]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504.

Council of Science Editors:

Ramaccia JB. What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet. [Masters Thesis]. University of Dayton; 2011. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504

North-West University

5. Mudzanani, Takalani Eric. Developing an integrated marketing communication framework for selected museums in South Africa / T.E. Mudzanani.

Degree: 2013, North-West University

URL: http://hdl.handle.net/10394/9181

► Responding to the need to fill the research gap in the area of museum integrated marketing communication, the study investigated the planned, unplanned, product and… (more)

▼ Responding to the need to fill the research gap in the area of museum integrated marketing communication, the study investigated the planned, unplanned, product and service messages of selected museums in South Africa. These selected museums were the Ditsong and Iziko clusters of museums in the Gauteng Province and the Western Cape Province respectively. The clusters were selected because they are the biggest clusters of museums in the country. In an attempt to fill the research gap, the goal of the study was to develop and present an integrated marketing communication framework for the selected museums. In order to realise the goal of the study, four objectives were set. Consistent with the first objective chapter 2 analysed the South African cultural tourism sector. In this regard, the literature review revealed that South Africa’s cultural product offering is multifaceted with arts, cultural villages, literature, battlefields, museums, heritage sites nd religion comprising the main tourist attractions. Moreover, the literature review revealed that the two clusters of museums offer diversified product portfolios. The second objective was achieved in chapter 3 by analysing integrated marketing communication by means of a literature review. The literature review revealed that IMC is a logical structure of developing communication strategies. An organisation should control (planned) or influence messages (unplanned, product, service) messages to ensure message consistency and maximum communication impact. In simple terms, an organisation should strive to match its brand promise made through planned messages with actual performance as reflected in its product, service, and unplanned messages. The third objective was to analyse empirically the planned, unplanned, product and service messages of the Ditsong and Iziko clusters of museums. The results of the empirical phase of the study were presented in chapter 4. Following a mixed methods research approach, the first component of the empirical phase involved in- depth interviews with the marketing managers of the museum clusters while the second component involved a survey of visitors to the clusters. The qualitative data was analysed by establishing themes which had emerged from the interviews with the marketing managers. The quantitative data was analysed using the SPSS programme. In order to establish the relationships between the variables, a factor analysis was conducted. In addition, T-tests and ANOVAs were also conducted. The factor analysis produced three factors namely, factor 1: Above-the-line media, factor 2: Internal and external marketing and factor 3: Marketing public relations. The t-test and ANOVAs revealed that the respondents across age, province of residence, visitor retention and educational level rate service messages the most highly of all the IMC messages. On the whole, the empirical study revealed that both the participants and the respondents share the same views on what should be done in terms of the planned, unplanned, service and product…

Subjects/Keywords: Integrated marketing communication; museums; framework; message consistency; communication impact; cultural tourism; planned; unplanned; service and product messages; Geïntegreerde bemarkingskommunikasie; raamwerk; konsekwente boodskappe; kulturele toerisme; museums; beplande; onbeplande; diens en produkboodskappe; maksimum kommunikasie-impak

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Mudzanani, T. E. (2013). Developing an integrated marketing communication framework for selected museums in South Africa / T.E. Mudzanani. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/9181

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mudzanani, Takalani Eric. “Developing an integrated marketing communication framework for selected museums in South Africa / T.E. Mudzanani. ” 2013. Thesis, North-West University. Accessed January 26, 2021. http://hdl.handle.net/10394/9181.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mudzanani, Takalani Eric. “Developing an integrated marketing communication framework for selected museums in South Africa / T.E. Mudzanani. ” 2013. Web. 26 Jan 2021.

Vancouver:

Mudzanani TE. Developing an integrated marketing communication framework for selected museums in South Africa / T.E. Mudzanani. [Internet] [Thesis]. North-West University; 2013. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/10394/9181.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mudzanani TE. Developing an integrated marketing communication framework for selected museums in South Africa / T.E. Mudzanani. [Thesis]. North-West University; 2013. Available from: http://hdl.handle.net/10394/9181

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. -9756-945X. Exploring memorable messages about the misuse of prescription stimulants : predicting behavioral intention and illicit stimulant use.

Degree: PhD, Communication studies, 2015, University of Texas – Austin

URL: http://hdl.handle.net/2152/31355

► The illicit use of prescription stimulants among college undergraduates is a prevalent and dangerous problem on college campuses across the United States. Though classified by… (more)

▼ The illicit use of prescription stimulants among college undergraduates is a prevalent and dangerous problem on college campuses across the United States. Though classified by the U. S. Drug Enforcement Agency as schedule II controlled substances (U.S. Department of Justice, 2008), undergraduates obtain these medications through peers and friends, and report misusing of these stimulants to aid their concentration and studying (DeSantis, Webb, & Noar, 2008). Because extant research concludes that the prevalence of the misuse of prescription stimulants (MPS) peaks among undergraduates, this research was guided by the Theory of Planned Behavior (Ajzen, 1985, 1991) as well as a memorable messages framework (Knapp, Stohl, & Reardon, 1981), and sought to examine the messages that college students recall about MPS, how those messages are associated with student’s intention to use stimulants directly, as well as indirectly through changes in attitudes, normative beliefs, and efficacy, and finally, to examine if receiving a memorable message predicts changes in intention to use, or actual use of stimulants over time. Data for the main study were collected in October 2014, and 137 undergraduate students reported a memorable message about MPS and were retained for analysis. Four weeks later, a follow-up survey was launched, and 89 undergraduates also completed the second survey. Results suggest that undergraduates do recall memorable messages about MPS, and the content focuses on the themes of academics, health outcomes, and responsible use. Additionally, memorable messages tended to be more negative than positive, and came from a variety of sources including close friends and peers, family members, instructors, and medical professionals, to name a few. Further, participants’ attitudes and normative beliefs were positively associated with behavioral intention at Time 1. Additionally, behavioral intention at Time 1 was positively associated with behavioral use at Time 2. The findings from this research provide several practical implications for future health education and promotion campaigns. Advisors/Committee Members: Dailey, René M. (advisor), Donovan, Erin E (committee member), Vangelisti, Anita (committee member), Mackert, Michael (committee member), Holleran Steiker, Lori (committee member).

Subjects/Keywords: Prescription stimulants; Theory of planned behavior; Memorable messages; Path analysis; Young adults

…23 Memorable Messages as Predictors of Planned Behavior ............................27 The… …99 The Role of Memorable Messages in Changes to the Theory of Planned Behavior Predictors… …actual messages about stimulants, and the Theory of Planned Behavior (Ajzen, 1981, 1991… …this study, a memorable messages framework and the Theory of Planned Behavior, are described… …second survey. Results suggest that undergraduates do recall memorable messages about MPS, and…

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APA (6^th Edition):

-9756-945X. (2015). Exploring memorable messages about the misuse of prescription stimulants : predicting behavioral intention and illicit stimulant use. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/31355

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

-9756-945X. “Exploring memorable messages about the misuse of prescription stimulants : predicting behavioral intention and illicit stimulant use.” 2015. Doctoral Dissertation, University of Texas – Austin. Accessed January 26, 2021. http://hdl.handle.net/2152/31355.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

-9756-945X. “Exploring memorable messages about the misuse of prescription stimulants : predicting behavioral intention and illicit stimulant use.” 2015. Web. 26 Jan 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-9756-945X. Exploring memorable messages about the misuse of prescription stimulants : predicting behavioral intention and illicit stimulant use. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2015. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/2152/31355.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

-9756-945X. Exploring memorable messages about the misuse of prescription stimulants : predicting behavioral intention and illicit stimulant use. [Doctoral Dissertation]. University of Texas – Austin; 2015. Available from: http://hdl.handle.net/2152/31355

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

7. Öhman, Erika. Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården.

Degree: Social Sciences, 2013, Södertörn University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19296

► In the early 1990’s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how… (more)

▼ In the early 1990’s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society. The first chapter examines how the public sector and especially health care, is financed and managed. We also explore what it means to be exposed to competition and find that there are many different ways of exposing the public sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers. The question that this paper seeks to answer is: "Are there any differences between publicly and privately owned dental care companies in how they communicate with their consumers?" Communication in this study refers to planned communication such as advertisement and websites, as well as the message the consumer receives when interacting with the product or service that is delivered. Two dental care companies in the city of Stockholm are examined in this comparative case study, one is owned by the public sector and one is a privately owned company. This paper concludes that publicly and privately owned dental care companies communicate with their consumers in slightly different ways. Privately owned dental care companies include their employees and use word of mouth in their communication to a higher extent than dental care companies owned by public sector. We suggest that this could mean that privately owned companies view their consumers as customers who need to be convinced, whereas publicly owned companies are more informative in their communication suggesting they view their consumers more like patients who need to be educated. Because unplanned communication was not examined in this study, this is suggested as a future field of research, to gain a deeper understanding of the relationship between consumer and company.

Subjects/Keywords: Competition; new public management; public; private; health care; dental care; customer; patient; integrated marketing communications; planned messages; service messages; unplanned messages; Konkurrensutsättning; new public management; offentligt; privat; vård; tandvård; kund; patient; integrerad marknadskommunikation; planerade budskap; servicebudskap; oplanerade budskap

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APA (6^th Edition):

Öhman, E. (2013). Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Öhman, Erika. “Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården.” 2013. Thesis, Södertörn University. Accessed January 26, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Öhman, Erika. “Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården.” 2013. Web. 26 Jan 2021.

Vancouver:

Öhman E. Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården. [Internet] [Thesis]. Södertörn University; 2013. [cited 2021 Jan 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Öhman E. Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården. [Thesis]. Södertörn University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Cabaniss, Amy Dyer. Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation.

Degree: PhD, Antioch New England: Environmental Studies, 2014, Antioch University

URL: http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787

► Removing household hazardous waste (HHW) from the municipal solid waste stream is important to protect health, safety and the environment. Communities across the U.S. separate… (more)

▼ Removing household hazardous waste (HHW) from the municipal solid waste stream is important to protect health, safety and the environment. Communities across the U.S. separate HHW from regular trash for disposal with hazardous waste, however nationally, participation rates are low with only five to ten percent of households estimated to participate in any given collection. This two-part study used the Theory of Planned Behavior (TPB) to understand individuals’ beliefs and attitudes toward HHW collections, and to develop a print message intervention to increase participation. In Study 1, respondents (N = 983) completed a survey administered to homeowners in the Connecticut River Estuary region. Correlational and regression mediation analyses showed that the TPB significantly predicted self-reported attendance at an HHW collection. Despite wide use of the TPB in studies designed to predict intention and behavior, application in behavior change interventions is not common. Thus in Study 2, an experiment was conducted in which the sample comprised of survey respondents and non-respondents (N = 2,409) was randomly assigned to receive one of the following intervention print message treatments: (1) only factual information about the HHW collections; (2) factual information plus positive attitudes toward HHW collection participation; (3) factual and normative messages about HHW participation; and (4) factual, attitudinal and normative messages. The control condition was single-family households in the region that received neither the survey nor treatment. Results of the experiment were mixed. The information-only card showed a 15% participation rate while the card that provided information and appealed to both attitudes and norms, showed a 22.5% participation rate, compared to the control group with 8.7% participation. Two conditions hypothesized to show significant increases in participation, an information and attitude message card and an information and normative message card did not significantly differ from the control. The results of this research imply that direct-mailed print messages with program information and appeals to both attitudes and norms can be an effective tool for motivating HHW collection participation Advisors/Committee Members: Webler, Thomas (Committee Chair).

Subjects/Keywords: Behavioral Sciences; Behavioral Psychology; Communication; Conservation; Environmental Studies; Experiments; Marketing; Social Psychology; Environmental Health; survey; experiment; Theory of Planned Behavior; communications messages; community-based social marketing; community; household hazardous waste; HHW; environmental behavior

…22 Figure 3. Theory of Planned Behavior… …53 Table 11. Descriptive Statistics for Individual Survey Items Testing Theory of Planned… …55 Table 12. Descriptive Statistics for Theory of Planned Behavior Variables… …facility and to experiment with print messages to influence participation by invoking a… …theoretical model of behavior. Study 1 used a survey to measure variables in the Theory of Planned…

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APA (6^th Edition):

Cabaniss, A. D. (2014). Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation. (Doctoral Dissertation). Antioch University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787

Chicago Manual of Style (16^th Edition):

Cabaniss, Amy Dyer. “Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation.” 2014. Doctoral Dissertation, Antioch University. Accessed January 26, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787.

MLA Handbook (7^th Edition):

Cabaniss, Amy Dyer. “Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation.” 2014. Web. 26 Jan 2021.

Vancouver:

Cabaniss AD. Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation. [Internet] [Doctoral dissertation]. Antioch University; 2014. [cited 2021 Jan 26]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787.

Council of Science Editors:

Cabaniss AD. Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation. [Doctoral Dissertation]. Antioch University; 2014. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787

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Open Access Theses and Dissertations