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You searched for subject:(place brand equity). Showing records 1 – 4 of 4 total matches.

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Technical University of Lisbon

1. Rosa, Mariana Eugénia Parracho Lopes. Brand equity da marca-lugar : o caso da Vila de Óbidos.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

A medição do valor dos lugares enquanto marcas através da place brand equity tem vindo a ser desenvolvida tanto por investigadores como… (more)

Subjects/Keywords: brand equity; place branding; place brand equity; destination brand equity; Óbidos

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APA (6th Edition):

Rosa, M. E. P. L. (2013). Brand equity da marca-lugar : o caso da Vila de Óbidos. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rosa, Mariana Eugénia Parracho Lopes. “Brand equity da marca-lugar : o caso da Vila de Óbidos.” 2013. Thesis, Technical University of Lisbon. Accessed July 07, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rosa, Mariana Eugénia Parracho Lopes. “Brand equity da marca-lugar : o caso da Vila de Óbidos.” 2013. Web. 07 Jul 2020.

Vancouver:

Rosa MEPL. Brand equity da marca-lugar : o caso da Vila de Óbidos. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Jul 07]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rosa MEPL. Brand equity da marca-lugar : o caso da Vila de Óbidos. [Thesis]. Technical University of Lisbon; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Federal da Bahia

2. Adriana Campelo Santana. Place brand: lessons from New Zealand brand.

Degree: 2006, Universidade Federal da Bahia

Nos últimos anos tem-se observado a existência da percepção da imagem dos países como um ativo poderoso para as economias nacionais. A projeção correta da… (more)

Subjects/Keywords: place brand; country equity; place equity; valor da marca lugar; identidade nacional; marca país; marca lugar; ADMINISTRACAO; country brand; national identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Santana, A. C. (2006). Place brand: lessons from New Zealand brand. (Thesis). Universidade Federal da Bahia. Retrieved from http://www.bibliotecadigital.ufba.br/tde_busca/arquivo.php?codArquivo=1159

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santana, Adriana Campelo. “Place brand: lessons from New Zealand brand.” 2006. Thesis, Universidade Federal da Bahia. Accessed July 07, 2020. http://www.bibliotecadigital.ufba.br/tde_busca/arquivo.php?codArquivo=1159.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santana, Adriana Campelo. “Place brand: lessons from New Zealand brand.” 2006. Web. 07 Jul 2020.

Vancouver:

Santana AC. Place brand: lessons from New Zealand brand. [Internet] [Thesis]. Universidade Federal da Bahia; 2006. [cited 2020 Jul 07]. Available from: http://www.bibliotecadigital.ufba.br/tde_busca/arquivo.php?codArquivo=1159.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santana AC. Place brand: lessons from New Zealand brand. [Thesis]. Universidade Federal da Bahia; 2006. Available from: http://www.bibliotecadigital.ufba.br/tde_busca/arquivo.php?codArquivo=1159

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

3. Burger, Susanna Elizabeth. A brand loyalty model for arts festivals / Susanna Elizabeth Burger .

Degree: 2015, North-West University

 The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals… (more)

Subjects/Keywords: Destination branding; Brand loyalty; Brand image; Tourism marketing; Destination marketing; Destination image; Place marketing; Brand equity and brand identification; Bestemmingshandelsmerk; Handelsmerklojaliteit; Handelsmerkbeeld; Toerismebemarking; Bestemmingsbemarking; Bestemmingsbeeld; Plekbemarking; Handelsmerk-ekwiteit; Handelsmerk identifikasie

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Burger, S. E. (2015). A brand loyalty model for arts festivals / Susanna Elizabeth Burger . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/14478

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Burger, Susanna Elizabeth. “A brand loyalty model for arts festivals / Susanna Elizabeth Burger .” 2015. Thesis, North-West University. Accessed July 07, 2020. http://hdl.handle.net/10394/14478.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Burger, Susanna Elizabeth. “A brand loyalty model for arts festivals / Susanna Elizabeth Burger .” 2015. Web. 07 Jul 2020.

Vancouver:

Burger SE. A brand loyalty model for arts festivals / Susanna Elizabeth Burger . [Internet] [Thesis]. North-West University; 2015. [cited 2020 Jul 07]. Available from: http://hdl.handle.net/10394/14478.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burger SE. A brand loyalty model for arts festivals / Susanna Elizabeth Burger . [Thesis]. North-West University; 2015. Available from: http://hdl.handle.net/10394/14478

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Svensson, Einar. KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke.

Degree: Informatics and Media, 2013, Uppsala University

  Abstract Title: External communication and brand strategies in Swedish municipalities
 Author: Philip Hagne & Einar Svensson
 Tutor: Jessica Gustafsson
 Purpose: The aim of this… (more)

Subjects/Keywords: Brand; external communication; municipalities; place branding; Varumärke; extern kommunikation; kommuner; brand equity; place branding

…definieras också vad varumärke, Brand Equity och Place Branding står för. I det tredje kapitlet… …Brand Equity Varje år listar forbes.com världens mest värdefulla varumärken, en lista som… …grunder det kan göra det - !5 kan ett begrepp som Brand Equity vara till stor hjälp. Det… …med sig. Brand Equity definieras av David Aaker i Managing Brand Equity, 1991, enligt… …följande: “Brand Equity is a set of assets and liabilities linked to a brand, it’s name and… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Svensson, E. (2013). KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218078

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Svensson, Einar. “KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke.” 2013. Thesis, Uppsala University. Accessed July 07, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218078.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Svensson, Einar. “KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke.” 2013. Web. 07 Jul 2020.

Vancouver:

Svensson E. KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke. [Internet] [Thesis]. Uppsala University; 2013. [cited 2020 Jul 07]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218078.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Svensson E. KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke. [Thesis]. Uppsala University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218078

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.