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You searched for subject:(paid search). Showing records 1 – 5 of 5 total matches.

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Queen Mary, University of London

1. Mok, Sungho. Trade mark use in paid search marketing and direct liability.

Degree: PhD, 2014, Queen Mary, University of London

 The thesis considers the scope of trade mark protection against the context of paid search marketing. The hypothesis is that ‘fair and efficient competition’ is… (more)

Subjects/Keywords: 346.04; Law; Trade Mark Protection; Paid Search Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mok, S. (2014). Trade mark use in paid search marketing and direct liability. (Doctoral Dissertation). Queen Mary, University of London. Retrieved from http://qmro.qmul.ac.uk/xmlui/handle/123456789/8772 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.667277

Chicago Manual of Style (16th Edition):

Mok, Sungho. “Trade mark use in paid search marketing and direct liability.” 2014. Doctoral Dissertation, Queen Mary, University of London. Accessed October 21, 2020. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8772 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.667277.

MLA Handbook (7th Edition):

Mok, Sungho. “Trade mark use in paid search marketing and direct liability.” 2014. Web. 21 Oct 2020.

Vancouver:

Mok S. Trade mark use in paid search marketing and direct liability. [Internet] [Doctoral dissertation]. Queen Mary, University of London; 2014. [cited 2020 Oct 21]. Available from: http://qmro.qmul.ac.uk/xmlui/handle/123456789/8772 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.667277.

Council of Science Editors:

Mok S. Trade mark use in paid search marketing and direct liability. [Doctoral Dissertation]. Queen Mary, University of London; 2014. Available from: http://qmro.qmul.ac.uk/xmlui/handle/123456789/8772 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.667277


Linnaeus University

2. Fils, Ebba; Harrison, Clara. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs.

Degree: Marketing, 2018, Linnaeus University

  Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers… (more)

Subjects/Keywords: Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fils, Ebba; Harrison, C. (2018). Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75866

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fils, Ebba; Harrison, Clara. “Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs.” 2018. Thesis, Linnaeus University. Accessed October 21, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75866.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fils, Ebba; Harrison, Clara. “Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs.” 2018. Web. 21 Oct 2020.

Vancouver:

Fils, Ebba; Harrison C. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2020 Oct 21]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75866.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fils, Ebba; Harrison C. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75866

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

3. Lizuch, Filip. Návrh, tvorba a implementace aplikace pro placené kampaně ve firemním prostředí: Design, Development and Implementation of Application for Paid Campaigns in the Corporate Environment.

Degree: 2020, Brno University of Technology

 This diploma thesis focuses on the analysis of the company iPARTNER s.r.o. and its development over the course of the past several years. To evaluate… (more)

Subjects/Keywords: informačný systém; analýza; platené kampane; progresívne webové aplikácie; information system; analysis; paid search marketing; progressive web applications

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lizuch, F. (2020). Návrh, tvorba a implementace aplikace pro placené kampaně ve firemním prostředí: Design, Development and Implementation of Application for Paid Campaigns in the Corporate Environment. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/192927

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lizuch, Filip. “Návrh, tvorba a implementace aplikace pro placené kampaně ve firemním prostředí: Design, Development and Implementation of Application for Paid Campaigns in the Corporate Environment.” 2020. Thesis, Brno University of Technology. Accessed October 21, 2020. http://hdl.handle.net/11012/192927.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lizuch, Filip. “Návrh, tvorba a implementace aplikace pro placené kampaně ve firemním prostředí: Design, Development and Implementation of Application for Paid Campaigns in the Corporate Environment.” 2020. Web. 21 Oct 2020.

Vancouver:

Lizuch F. Návrh, tvorba a implementace aplikace pro placené kampaně ve firemním prostředí: Design, Development and Implementation of Application for Paid Campaigns in the Corporate Environment. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2020 Oct 21]. Available from: http://hdl.handle.net/11012/192927.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lizuch F. Návrh, tvorba a implementace aplikace pro placené kampaně ve firemním prostředí: Design, Development and Implementation of Application for Paid Campaigns in the Corporate Environment. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/192927

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

4. Lu, Shijie. Essays on online advertising markets.

Degree: PhD, Business Administration, 2015, University of Southern California

 My dissertation examines novel interactions between consumers and advertisers enabled by Internet platforms with new targeting technologies in online advertising markets. As paid‐search and display… (more)

Subjects/Keywords: online advertising; Internet marketing; paid search; competition; generalized second-price auction; entry; incomplete-information game; infomediary; behavioral targeting; Bayesian estimation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, S. (2015). Essays on online advertising markets. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548697/rec/2472

Chicago Manual of Style (16th Edition):

Lu, Shijie. “Essays on online advertising markets.” 2015. Doctoral Dissertation, University of Southern California. Accessed October 21, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548697/rec/2472.

MLA Handbook (7th Edition):

Lu, Shijie. “Essays on online advertising markets.” 2015. Web. 21 Oct 2020.

Vancouver:

Lu S. Essays on online advertising markets. [Internet] [Doctoral dissertation]. University of Southern California; 2015. [cited 2020 Oct 21]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548697/rec/2472.

Council of Science Editors:

Lu S. Essays on online advertising markets. [Doctoral Dissertation]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548697/rec/2472


University of Houston

5. Lu, Chongyu. Click Behavior in Search Engine Marketing.

Degree: PhD, Business Administration, University of Houston

 This dissertation consists of two essays, both seeking to advance our understanding of consumer click behavior on search engine results pages. The first essay aims… (more)

Subjects/Keywords: Click Behavior; Search engines; Results page; Organic Listing; Paid Listing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, C. (n.d.). Click Behavior in Search Engine Marketing. (Doctoral Dissertation). University of Houston. Retrieved from http://hdl.handle.net/10657/2778

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Chicago Manual of Style (16th Edition):

Lu, Chongyu. “Click Behavior in Search Engine Marketing.” Doctoral Dissertation, University of Houston. Accessed October 21, 2020. http://hdl.handle.net/10657/2778.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

MLA Handbook (7th Edition):

Lu, Chongyu. “Click Behavior in Search Engine Marketing.” Web. 21 Oct 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Lu C. Click Behavior in Search Engine Marketing. [Internet] [Doctoral dissertation]. University of Houston; [cited 2020 Oct 21]. Available from: http://hdl.handle.net/10657/2778.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Council of Science Editors:

Lu C. Click Behavior in Search Engine Marketing. [Doctoral Dissertation]. University of Houston; Available from: http://hdl.handle.net/10657/2778

Note: this citation may be lacking information needed for this citation format:
No year of publication.

.