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You searched for subject:(online store atmospherics). Showing records 1 – 2 of 2 total matches.

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University of Tennessee – Knoxville

1. Koo, Wanmo. Online Store Atmospherics: Development of a Gender-Neutral Measure.

Degree: 2014, University of Tennessee – Knoxville

The study was designed to explore store atmospheric cues currently employed by online retailers. The specific research goals were to establish a comprehensive taxonomy of online store atmospheric cues; and to develop a gender-neutral measurement of online store atmospheric cues identified through qualitative and quantitative approaches. The study generated an initial item pool via literature review and a focus group interview, and personal interviews were conducted to identify possible online store atmospheric cues and classify items into the identified online store atmospheric cues. A pretest (n = 192) was conducted to initially purify items, and the main study (n = 1751) was conducted for measurement purification and validation. To generate a gender-neutral measurement, the differential item functioning test was conducted for every identified atmospheric cue to eliminate items showing biased responses between males and females. As a result, the study established a gender-neutral measurement consisting 52 items that measure 16 online store atmospheric cues: customization, font, layout, visual, rich media, content, CSR, order fulfillment, company information, merchandise, navigation, promotion, security, support, personalization, and social cues. The study provided implications to future researchers and online retailers based on the findings.

Subjects/Keywords: Atmospherics; online store atmospherics; online store environment; atmospheric cue; differential item functioning; scale development; E-Commerce

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Koo, W. (2014). Online Store Atmospherics: Development of a Gender-Neutral Measure. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/2836

Chicago Manual of Style (16th Edition):

Koo, Wanmo. “Online Store Atmospherics: Development of a Gender-Neutral Measure.” 2014. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed June 19, 2019. https://trace.tennessee.edu/utk_graddiss/2836.

MLA Handbook (7th Edition):

Koo, Wanmo. “Online Store Atmospherics: Development of a Gender-Neutral Measure.” 2014. Web. 19 Jun 2019.

Vancouver:

Koo W. Online Store Atmospherics: Development of a Gender-Neutral Measure. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2014. [cited 2019 Jun 19]. Available from: https://trace.tennessee.edu/utk_graddiss/2836.

Council of Science Editors:

Koo W. Online Store Atmospherics: Development of a Gender-Neutral Measure. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2014. Available from: https://trace.tennessee.edu/utk_graddiss/2836

2. Anja, Jablanović; Çakanlar, Özden Aylin. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences.

Degree: Marketing, 2015, Linnaeus University

Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. Technology has had a major impact in making multichanneling retail more consistent, although there are gaps that technology can not fill. This study attempted to measure how consistent the customer experiences were online and in-store. Shopping experiences were measured with different concepts such as: flow, usability, interactivity, atmospherics and tactility. These concepts were measured separately in-store and online, in order to be compared. The purpose was to find out which concept is inconsistent so the authors could make recommendations for improvement to fast fashion retailers. The research approach was a mixed method approach and the chosen research design was cross sectional, using quantitative research to corroborate qualitative research findings. The results from a quantitative questionnaire of 263 experienced fast fashion consumers in Sweden show that the consistency varies between the concepts. The qualitative study was done at two occasions on a sample of six interviewees in each focus group, and gave a deeper understanding for why the shopping experience was or wasn't consistent. The qualitative results varied amongst the individuals and show that reasons for being inconsistent are intrusive salesmen, insufficient size measuring tools, long queues, lack of tactility and the most interesting of all: making better return and ordering policies. The future lies in making it easier to order online, in order for the consumer to be able to experience the product in real life, through staff-free fitting rooms and showrooms and such, rather than making the experience better online. The future seems to lie in solving the reverse of the start point of this study, namely translating online to in-store experiences. 

Subjects/Keywords: Fast fashion; in-store shopping; online shopping; shopping experience; technology; multichannel retail; flow; usability; interactivity; atmospherics; tactility.

…similar in both online and in-store atmospherics (2014) drawing on previous work by… …online and in-store (Puccinelli, Goodstein, Grewal, Price, Raghubir & Stewart, 2009)… …experiences online as those in in-store (Menon & Kahn, 2002). The online shoppers’ sensory… …need to provide seamless online to in-store experiences, and to do this successfully they… …store and online shopping experiences (Merle, Senecal & StOnge, 2012). 5… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Anja, Jablanović; Çakanlar, . A. (2015). Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Anja, Jablanović; Çakanlar, Özden Aylin. “Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences.” 2015. Thesis, Linnaeus University. Accessed June 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Anja, Jablanović; Çakanlar, Özden Aylin. “Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences.” 2015. Web. 19 Jun 2019.

Vancouver:

Anja, Jablanović; Çakanlar A. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2019 Jun 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Anja, Jablanović; Çakanlar A. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.