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You searched for subject:(message effects). Showing records 1 – 23 of 23 total matches.

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University of Minnesota

1. Kim, Soyoon. Challenging Bipolarity in Persuasive Health Communication: Tests of the Activation Patterns and Consequences of the Approach-Avoidance Motivations Explaining Media Health Message Effects.

Degree: PhD, Mass Communication, 2014, University of Minnesota

 The research presented here challenges the primary proposition of current health communication research. Specifically, this research is designed to test empirically an alternative theoretical perspective… (more)

Subjects/Keywords: Approach-avoidance motivations; Evaluative Space Model; Health message effects; Motivational message processing

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APA (6th Edition):

Kim, S. (2014). Challenging Bipolarity in Persuasive Health Communication: Tests of the Activation Patterns and Consequences of the Approach-Avoidance Motivations Explaining Media Health Message Effects. (Doctoral Dissertation). University of Minnesota. Retrieved from http://hdl.handle.net/11299/191331

Chicago Manual of Style (16th Edition):

Kim, Soyoon. “Challenging Bipolarity in Persuasive Health Communication: Tests of the Activation Patterns and Consequences of the Approach-Avoidance Motivations Explaining Media Health Message Effects.” 2014. Doctoral Dissertation, University of Minnesota. Accessed April 06, 2020. http://hdl.handle.net/11299/191331.

MLA Handbook (7th Edition):

Kim, Soyoon. “Challenging Bipolarity in Persuasive Health Communication: Tests of the Activation Patterns and Consequences of the Approach-Avoidance Motivations Explaining Media Health Message Effects.” 2014. Web. 06 Apr 2020.

Vancouver:

Kim S. Challenging Bipolarity in Persuasive Health Communication: Tests of the Activation Patterns and Consequences of the Approach-Avoidance Motivations Explaining Media Health Message Effects. [Internet] [Doctoral dissertation]. University of Minnesota; 2014. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/11299/191331.

Council of Science Editors:

Kim S. Challenging Bipolarity in Persuasive Health Communication: Tests of the Activation Patterns and Consequences of the Approach-Avoidance Motivations Explaining Media Health Message Effects. [Doctoral Dissertation]. University of Minnesota; 2014. Available from: http://hdl.handle.net/11299/191331


University of Pennsylvania

2. Roodhouse, Elizabeth. Buying in: Socially Conscious Consumption and the Architecture of Choice.

Degree: 2013, University of Pennsylvania

 Academics, marketers, and the general public share a growing interest in socially conscious products that claim to support (or oppose) a variety of causes and… (more)

Subjects/Keywords: buycotting; message effects; prosocial consumer behavior; socially conscious consumption; Communication

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APA (6th Edition):

Roodhouse, E. (2013). Buying in: Socially Conscious Consumption and the Architecture of Choice. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/921

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Roodhouse, Elizabeth. “Buying in: Socially Conscious Consumption and the Architecture of Choice.” 2013. Thesis, University of Pennsylvania. Accessed April 06, 2020. https://repository.upenn.edu/edissertations/921.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Roodhouse, Elizabeth. “Buying in: Socially Conscious Consumption and the Architecture of Choice.” 2013. Web. 06 Apr 2020.

Vancouver:

Roodhouse E. Buying in: Socially Conscious Consumption and the Architecture of Choice. [Internet] [Thesis]. University of Pennsylvania; 2013. [cited 2020 Apr 06]. Available from: https://repository.upenn.edu/edissertations/921.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Roodhouse E. Buying in: Socially Conscious Consumption and the Architecture of Choice. [Thesis]. University of Pennsylvania; 2013. Available from: https://repository.upenn.edu/edissertations/921

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Morrison, Hayli. Analysis of age-related differences in political message framing effects.

Degree: MS, Department of Journalism and Mass Communications, 2016, Kansas State University

 This experimental research builds upon the health communications study completed by Rustam Haydarov in 2010, with a similar approach to ascertain how an individual’s age… (more)

Subjects/Keywords: message effects; political ads; political advertisements; political messages

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APA (6th Edition):

Morrison, H. (2016). Analysis of age-related differences in political message framing effects. (Masters Thesis). Kansas State University. Retrieved from http://hdl.handle.net/2097/32607

Chicago Manual of Style (16th Edition):

Morrison, Hayli. “Analysis of age-related differences in political message framing effects.” 2016. Masters Thesis, Kansas State University. Accessed April 06, 2020. http://hdl.handle.net/2097/32607.

MLA Handbook (7th Edition):

Morrison, Hayli. “Analysis of age-related differences in political message framing effects.” 2016. Web. 06 Apr 2020.

Vancouver:

Morrison H. Analysis of age-related differences in political message framing effects. [Internet] [Masters thesis]. Kansas State University; 2016. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/2097/32607.

Council of Science Editors:

Morrison H. Analysis of age-related differences in political message framing effects. [Masters Thesis]. Kansas State University; 2016. Available from: http://hdl.handle.net/2097/32607


George Mason University

4. Tong, Xing. Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention .

Degree: 2017, George Mason University

 Public health practitioners and researchers often use persuasive messages to inform, convince, and motivate people to practice healthy behaviors or abandon unhealthy ones. For this… (more)

Subjects/Keywords: Communication; Chinese; Coping; Fatalism; Fear Appeals; Lung Cancer; Message Effects

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APA (6th Edition):

Tong, X. (2017). Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention . (Thesis). George Mason University. Retrieved from http://hdl.handle.net/1920/11146

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tong, Xing. “Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention .” 2017. Thesis, George Mason University. Accessed April 06, 2020. http://hdl.handle.net/1920/11146.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tong, Xing. “Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention .” 2017. Web. 06 Apr 2020.

Vancouver:

Tong X. Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention . [Internet] [Thesis]. George Mason University; 2017. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/1920/11146.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tong X. Fatalism and the Processing of Fear Appeals Among Chinese: An Exploratory Study in the Context of Lung Cancer Prevention . [Thesis]. George Mason University; 2017. Available from: http://hdl.handle.net/1920/11146

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Minnesota

5. Zhu, Xuan. Can Self-Affirmation Reduce Defensive Responses to Health Communication Messages? – The Role of Self-esteem.

Degree: PhD, Mass Communication, 2017, University of Minnesota

 This dissertation tested whether people’s strength of self-esteem moderates self-affirmation effects on health message processing. The findings from three studies (Study 1: N = 115,… (more)

Subjects/Keywords: Defensive processing; Health communication; Message effects; Self-affirmation; Self-esteem

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APA (6th Edition):

Zhu, X. (2017). Can Self-Affirmation Reduce Defensive Responses to Health Communication Messages? – The Role of Self-esteem. (Doctoral Dissertation). University of Minnesota. Retrieved from http://hdl.handle.net/11299/190432

Chicago Manual of Style (16th Edition):

Zhu, Xuan. “Can Self-Affirmation Reduce Defensive Responses to Health Communication Messages? – The Role of Self-esteem.” 2017. Doctoral Dissertation, University of Minnesota. Accessed April 06, 2020. http://hdl.handle.net/11299/190432.

MLA Handbook (7th Edition):

Zhu, Xuan. “Can Self-Affirmation Reduce Defensive Responses to Health Communication Messages? – The Role of Self-esteem.” 2017. Web. 06 Apr 2020.

Vancouver:

Zhu X. Can Self-Affirmation Reduce Defensive Responses to Health Communication Messages? – The Role of Self-esteem. [Internet] [Doctoral dissertation]. University of Minnesota; 2017. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/11299/190432.

Council of Science Editors:

Zhu X. Can Self-Affirmation Reduce Defensive Responses to Health Communication Messages? – The Role of Self-esteem. [Doctoral Dissertation]. University of Minnesota; 2017. Available from: http://hdl.handle.net/11299/190432


University of Kentucky

6. Trader, Robert Joseph. INSTRUCTIONAL COMMUNICATION MATTERS: A TEST OF KNOWLEDGE ACQUSITION THEORY (KAT) FROM A MESSAGE-ORIENTED RECEIVER PERSPECTIVE.

Degree: 2007, University of Kentucky

 This dissertation encourages adoption of a message-oriented receiver perspective when developing new instructional communication theories and proposes a causal-process model derived from Knowledge Acquisition Theory… (more)

Subjects/Keywords: Instructional Communication; Cognitive Learning; Message Effects; Message Reception; Message Design

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APA (6th Edition):

Trader, R. J. (2007). INSTRUCTIONAL COMMUNICATION MATTERS: A TEST OF KNOWLEDGE ACQUSITION THEORY (KAT) FROM A MESSAGE-ORIENTED RECEIVER PERSPECTIVE. (Doctoral Dissertation). University of Kentucky. Retrieved from https://uknowledge.uky.edu/gradschool_diss/505

Chicago Manual of Style (16th Edition):

Trader, Robert Joseph. “INSTRUCTIONAL COMMUNICATION MATTERS: A TEST OF KNOWLEDGE ACQUSITION THEORY (KAT) FROM A MESSAGE-ORIENTED RECEIVER PERSPECTIVE.” 2007. Doctoral Dissertation, University of Kentucky. Accessed April 06, 2020. https://uknowledge.uky.edu/gradschool_diss/505.

MLA Handbook (7th Edition):

Trader, Robert Joseph. “INSTRUCTIONAL COMMUNICATION MATTERS: A TEST OF KNOWLEDGE ACQUSITION THEORY (KAT) FROM A MESSAGE-ORIENTED RECEIVER PERSPECTIVE.” 2007. Web. 06 Apr 2020.

Vancouver:

Trader RJ. INSTRUCTIONAL COMMUNICATION MATTERS: A TEST OF KNOWLEDGE ACQUSITION THEORY (KAT) FROM A MESSAGE-ORIENTED RECEIVER PERSPECTIVE. [Internet] [Doctoral dissertation]. University of Kentucky; 2007. [cited 2020 Apr 06]. Available from: https://uknowledge.uky.edu/gradschool_diss/505.

Council of Science Editors:

Trader RJ. INSTRUCTIONAL COMMUNICATION MATTERS: A TEST OF KNOWLEDGE ACQUSITION THEORY (KAT) FROM A MESSAGE-ORIENTED RECEIVER PERSPECTIVE. [Doctoral Dissertation]. University of Kentucky; 2007. Available from: https://uknowledge.uky.edu/gradschool_diss/505


University of Alabama

7. Kim, Jung Kyu. Moderating effects of plot type and message sensation value on narrative ad processing.

Degree: 2011, University of Alabama

 Although there have been studies of how narrative ads affect viewers' responses more effectively compared with argumentative ads, there has been very little research done… (more)

Subjects/Keywords: Electronic Thesis or Dissertation;  – thesis; Communication; Media Effects; Message Sensation Value; Narrative

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APA (6th Edition):

Kim, J. K. (2011). Moderating effects of plot type and message sensation value on narrative ad processing. (Thesis). University of Alabama. Retrieved from http://purl.lib.ua.edu/41253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Jung Kyu. “Moderating effects of plot type and message sensation value on narrative ad processing.” 2011. Thesis, University of Alabama. Accessed April 06, 2020. http://purl.lib.ua.edu/41253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Jung Kyu. “Moderating effects of plot type and message sensation value on narrative ad processing.” 2011. Web. 06 Apr 2020.

Vancouver:

Kim JK. Moderating effects of plot type and message sensation value on narrative ad processing. [Internet] [Thesis]. University of Alabama; 2011. [cited 2020 Apr 06]. Available from: http://purl.lib.ua.edu/41253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim JK. Moderating effects of plot type and message sensation value on narrative ad processing. [Thesis]. University of Alabama; 2011. Available from: http://purl.lib.ua.edu/41253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

8. Kim, Minji. When Similarity Strikes Back: The Positive and Negative Role of Character-Audience Similarity in Anti-Smoking Campaigns.

Degree: 2016, University of Pennsylvania

 As media technology evolves quickly, tailored and targeted communication has emerged as an important strategy in persuasion. One of the most widely used and easiest… (more)

Subjects/Keywords: character-audience similarity; health communication; identification; message effects; social influence; tailored communication; Communication; Mass Communication

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APA (6th Edition):

Kim, M. (2016). When Similarity Strikes Back: The Positive and Negative Role of Character-Audience Similarity in Anti-Smoking Campaigns. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/1815

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Minji. “When Similarity Strikes Back: The Positive and Negative Role of Character-Audience Similarity in Anti-Smoking Campaigns.” 2016. Thesis, University of Pennsylvania. Accessed April 06, 2020. https://repository.upenn.edu/edissertations/1815.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Minji. “When Similarity Strikes Back: The Positive and Negative Role of Character-Audience Similarity in Anti-Smoking Campaigns.” 2016. Web. 06 Apr 2020.

Vancouver:

Kim M. When Similarity Strikes Back: The Positive and Negative Role of Character-Audience Similarity in Anti-Smoking Campaigns. [Internet] [Thesis]. University of Pennsylvania; 2016. [cited 2020 Apr 06]. Available from: https://repository.upenn.edu/edissertations/1815.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim M. When Similarity Strikes Back: The Positive and Negative Role of Character-Audience Similarity in Anti-Smoking Campaigns. [Thesis]. University of Pennsylvania; 2016. Available from: https://repository.upenn.edu/edissertations/1815

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Waterloo

9. Xiong, Tracy. Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects.

Degree: 2012, University of Waterloo

 Previous research has documented the prevalent effects of message order on message persuasiveness. Based on the Belief Updating Model (Hogarth and Einhorn, 1992), response mode… (more)

Subjects/Keywords: Message Order; Culture; Attitude Change; Persuasion; Cognitive Thinking Style; Order Effects; Primacy; Recency

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APA (6th Edition):

Xiong, T. (2012). Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects. (Thesis). University of Waterloo. Retrieved from http://hdl.handle.net/10012/6956

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Xiong, Tracy. “Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects.” 2012. Thesis, University of Waterloo. Accessed April 06, 2020. http://hdl.handle.net/10012/6956.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Xiong, Tracy. “Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects.” 2012. Web. 06 Apr 2020.

Vancouver:

Xiong T. Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects. [Internet] [Thesis]. University of Waterloo; 2012. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/10012/6956.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Xiong T. Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects. [Thesis]. University of Waterloo; 2012. Available from: http://hdl.handle.net/10012/6956

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

10. Crace, Ryan Douglas. Evaluating a safety campaign as a form of renewal.

Degree: MA, Communication Studies, 2018, University of Texas – Austin

 This study is an evaluative case study of the Be Safe campaign at the University of Texas at Austin. It measured the campaign’s outcome goals,… (more)

Subjects/Keywords: Discourse of renewal; Campaign evaluation; Message effects; Theory of planned behavior; Crisis communication; Safety campaigns

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APA (6th Edition):

Crace, R. D. (2018). Evaluating a safety campaign as a form of renewal. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/68189

Chicago Manual of Style (16th Edition):

Crace, Ryan Douglas. “Evaluating a safety campaign as a form of renewal.” 2018. Masters Thesis, University of Texas – Austin. Accessed April 06, 2020. http://hdl.handle.net/2152/68189.

MLA Handbook (7th Edition):

Crace, Ryan Douglas. “Evaluating a safety campaign as a form of renewal.” 2018. Web. 06 Apr 2020.

Vancouver:

Crace RD. Evaluating a safety campaign as a form of renewal. [Internet] [Masters thesis]. University of Texas – Austin; 2018. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/2152/68189.

Council of Science Editors:

Crace RD. Evaluating a safety campaign as a form of renewal. [Masters Thesis]. University of Texas – Austin; 2018. Available from: http://hdl.handle.net/2152/68189


George Mason University

11. Kotcher, John. Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention .

Degree: 2016, George Mason University

 Self-affirmation is a psychological process in which individuals draw upon important aspects of their self-concept to maintain a positive evaluation of themselves. Previous work has… (more)

Subjects/Keywords: Communication; climate change communication; environmental communication; message effects; risk communication; science communication; self affirmation

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APA (6th Edition):

Kotcher, J. (2016). Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention . (Thesis). George Mason University. Retrieved from http://hdl.handle.net/1920/10545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kotcher, John. “Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention .” 2016. Thesis, George Mason University. Accessed April 06, 2020. http://hdl.handle.net/1920/10545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kotcher, John. “Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention .” 2016. Web. 06 Apr 2020.

Vancouver:

Kotcher J. Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention . [Internet] [Thesis]. George Mason University; 2016. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/1920/10545.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kotcher J. Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention . [Thesis]. George Mason University; 2016. Available from: http://hdl.handle.net/1920/10545

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

12. Landau, Jocelyn. Effects of Messages About Genetics, Race, and Health on Public Opinion About Personalized Medicine and Health Policy.

Degree: 2009, University of Pennsylvania

 Since the completion of the Human Genome Project, knowledge about the genetic basis of many traits and common diseases has increased substantially (Kessler et al.,… (more)

Subjects/Keywords: Public Opinion; Genetics; Health Policy; News Media; Message Effects; Personalized Medicine; Health Communication; Social Influence and Political Communication

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APA (6th Edition):

Landau, J. (2009). Effects of Messages About Genetics, Race, and Health on Public Opinion About Personalized Medicine and Health Policy. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/60

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Landau, Jocelyn. “Effects of Messages About Genetics, Race, and Health on Public Opinion About Personalized Medicine and Health Policy.” 2009. Thesis, University of Pennsylvania. Accessed April 06, 2020. https://repository.upenn.edu/edissertations/60.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Landau, Jocelyn. “Effects of Messages About Genetics, Race, and Health on Public Opinion About Personalized Medicine and Health Policy.” 2009. Web. 06 Apr 2020.

Vancouver:

Landau J. Effects of Messages About Genetics, Race, and Health on Public Opinion About Personalized Medicine and Health Policy. [Internet] [Thesis]. University of Pennsylvania; 2009. [cited 2020 Apr 06]. Available from: https://repository.upenn.edu/edissertations/60.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Landau J. Effects of Messages About Genetics, Race, and Health on Public Opinion About Personalized Medicine and Health Policy. [Thesis]. University of Pennsylvania; 2009. Available from: https://repository.upenn.edu/edissertations/60

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queens University

13. Gharib, Hoda. Comparing the effectiveness of affective and cognitive messages for improving attitudes and intentions to take breaks from sitting at home and at work .

Degree: Kinesiology and Health Studies, 2016, Queens University

 There is a lack of evidence regarding the types of messages that are effective in combating the growing issue of sedentary behaviour among adults. The… (more)

Subjects/Keywords: sedentary behaviour; breaks from sitting; affective; cognitive; Theory of Planned Behaviour; health messaging; message framing; social marketing; persuasion; matching effects; attitudes; intentions

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APA (6th Edition):

Gharib, H. (2016). Comparing the effectiveness of affective and cognitive messages for improving attitudes and intentions to take breaks from sitting at home and at work . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/14299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gharib, Hoda. “Comparing the effectiveness of affective and cognitive messages for improving attitudes and intentions to take breaks from sitting at home and at work .” 2016. Thesis, Queens University. Accessed April 06, 2020. http://hdl.handle.net/1974/14299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gharib, Hoda. “Comparing the effectiveness of affective and cognitive messages for improving attitudes and intentions to take breaks from sitting at home and at work .” 2016. Web. 06 Apr 2020.

Vancouver:

Gharib H. Comparing the effectiveness of affective and cognitive messages for improving attitudes and intentions to take breaks from sitting at home and at work . [Internet] [Thesis]. Queens University; 2016. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/1974/14299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gharib H. Comparing the effectiveness of affective and cognitive messages for improving attitudes and intentions to take breaks from sitting at home and at work . [Thesis]. Queens University; 2016. Available from: http://hdl.handle.net/1974/14299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Gilmore, Jason. The World's "Exceptional" Neighbor: Comparative Perspectives on American Exceptionalism in Presidential Discourse and the Effects at Home and Abroad.

Degree: PhD, 2013, University of Washington

 This dissertation examines the idea of American exceptionalism from both production and effects perspectives. First, it identifies the distinct ways that U.S. presidents have articulated… (more)

Subjects/Keywords: American exceptionalism; Message effects; National identity; Presidential discourse; Communication; communications

…exceptionalism in their domestic and international communications, or the effects of such messages on… …Second, I examine the effects of these types of messages, relative to what we might call “non… …reactions. I wish to examine, therefore, the effects of such an emphasis on America’s… …exceptionalistic messages presented by presidents and their effects on both domestic and foreign… …positive effects on citizens abroad as it does on Americans. They are likely, therefore, to take… 

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APA (6th Edition):

Gilmore, J. (2013). The World's "Exceptional" Neighbor: Comparative Perspectives on American Exceptionalism in Presidential Discourse and the Effects at Home and Abroad. (Doctoral Dissertation). University of Washington. Retrieved from http://hdl.handle.net/1773/22781

Chicago Manual of Style (16th Edition):

Gilmore, Jason. “The World's "Exceptional" Neighbor: Comparative Perspectives on American Exceptionalism in Presidential Discourse and the Effects at Home and Abroad.” 2013. Doctoral Dissertation, University of Washington. Accessed April 06, 2020. http://hdl.handle.net/1773/22781.

MLA Handbook (7th Edition):

Gilmore, Jason. “The World's "Exceptional" Neighbor: Comparative Perspectives on American Exceptionalism in Presidential Discourse and the Effects at Home and Abroad.” 2013. Web. 06 Apr 2020.

Vancouver:

Gilmore J. The World's "Exceptional" Neighbor: Comparative Perspectives on American Exceptionalism in Presidential Discourse and the Effects at Home and Abroad. [Internet] [Doctoral dissertation]. University of Washington; 2013. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/1773/22781.

Council of Science Editors:

Gilmore J. The World's "Exceptional" Neighbor: Comparative Perspectives on American Exceptionalism in Presidential Discourse and the Effects at Home and Abroad. [Doctoral Dissertation]. University of Washington; 2013. Available from: http://hdl.handle.net/1773/22781


University of Melbourne

15. Brennan, Emily Margaret. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.

Degree: 2011, University of Melbourne

 Anti-smoking mass media campaigns play an important role in efforts to reduce the public health impact of tobacco. Although there is strong empirical evidence that… (more)

Subjects/Keywords: mass media campaigns; anti-smoking campaigns; anti-smoking television advertisements; message effects; interpersonal communication; conversation; conversation content; perceived effectiveness; transportation; self-referencing; narrative

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Brennan, E. M. (2011). Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. (Doctoral Dissertation). University of Melbourne. Retrieved from http://hdl.handle.net/11343/37137

Chicago Manual of Style (16th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Doctoral Dissertation, University of Melbourne. Accessed April 06, 2020. http://hdl.handle.net/11343/37137.

MLA Handbook (7th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Web. 06 Apr 2020.

Vancouver:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Internet] [Doctoral dissertation]. University of Melbourne; 2011. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/11343/37137.

Council of Science Editors:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Doctoral Dissertation]. University of Melbourne; 2011. Available from: http://hdl.handle.net/11343/37137

16. Kuipers, Jan Rouke. Semantic context effects in word production: the role of message congruency.

Degree: 2008, Cognitive Psychology, Department Psychology, Faculty of Social and Behavioural Sciences, Leiden University

 The main question that the research presented in this dissertation is focused on, is why compared to unrelated context words, related context words induce interference… (more)

Subjects/Keywords: Context effects; Message congruency; Models of speech production; Picture-word interference; Semantic facilitation; Context effects; Message congruency; Models of speech production; Picture-word interference; Semantic facilitation

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APA (6th Edition):

Kuipers, J. R. (2008). Semantic context effects in word production: the role of message congruency. (Doctoral Dissertation). Cognitive Psychology, Department Psychology, Faculty of Social and Behavioural Sciences, Leiden University. Retrieved from http://hdl.handle.net/1887/12686

Chicago Manual of Style (16th Edition):

Kuipers, Jan Rouke. “Semantic context effects in word production: the role of message congruency.” 2008. Doctoral Dissertation, Cognitive Psychology, Department Psychology, Faculty of Social and Behavioural Sciences, Leiden University. Accessed April 06, 2020. http://hdl.handle.net/1887/12686.

MLA Handbook (7th Edition):

Kuipers, Jan Rouke. “Semantic context effects in word production: the role of message congruency.” 2008. Web. 06 Apr 2020.

Vancouver:

Kuipers JR. Semantic context effects in word production: the role of message congruency. [Internet] [Doctoral dissertation]. Cognitive Psychology, Department Psychology, Faculty of Social and Behavioural Sciences, Leiden University; 2008. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/1887/12686.

Council of Science Editors:

Kuipers JR. Semantic context effects in word production: the role of message congruency. [Doctoral Dissertation]. Cognitive Psychology, Department Psychology, Faculty of Social and Behavioural Sciences, Leiden University; 2008. Available from: http://hdl.handle.net/1887/12686

17. Hong, Ji Mi. The impact of regulatory focus on consumer responses to fundraising campaigns for environmental causes.

Degree: MA, Advertising, 2015, University of Texas – Austin

 Non-profit organizations these days have difficulties carrying out their mandates due to shrinking government support, limited finances for disseminating messages through mass media, and intense… (more)

Subjects/Keywords: Non-profit organizations; Environmental causes; Fundraising advertising campaigns; Donation promoting messages; Message framing; Image framing; Regulatory focus; Regulatory fit; Ad stimuli incongruent effects; Advertising message effects; Message framing effects

…10 II.3. Message and Image Framing Effects in a Fundraising Context............15 II.3.1… …Effects on Attitude toward Non-Profit Organization: The Relationship between Verbal Message… …verbal message framing as a theoretical guide when activating regulatory fit effects. Few have… …persuasive effects of the message. Furthermore, as a form of “cause-related” communication… …regulatory focus, regulatory fit, and the effects of message and image framing will be provided. In… 

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APA (6th Edition):

Hong, J. M. (2015). The impact of regulatory focus on consumer responses to fundraising campaigns for environmental causes. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/31704

Chicago Manual of Style (16th Edition):

Hong, Ji Mi. “The impact of regulatory focus on consumer responses to fundraising campaigns for environmental causes.” 2015. Masters Thesis, University of Texas – Austin. Accessed April 06, 2020. http://hdl.handle.net/2152/31704.

MLA Handbook (7th Edition):

Hong, Ji Mi. “The impact of regulatory focus on consumer responses to fundraising campaigns for environmental causes.” 2015. Web. 06 Apr 2020.

Vancouver:

Hong JM. The impact of regulatory focus on consumer responses to fundraising campaigns for environmental causes. [Internet] [Masters thesis]. University of Texas – Austin; 2015. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/2152/31704.

Council of Science Editors:

Hong JM. The impact of regulatory focus on consumer responses to fundraising campaigns for environmental causes. [Masters Thesis]. University of Texas – Austin; 2015. Available from: http://hdl.handle.net/2152/31704

18. Ramirez, A Susana. COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION.

Degree: 2010, University of Pennsylvania

 ABSTRACT COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION. A. Susana Ramírez Robert C. Hornik This dissertation stems from two observations:… (more)

Subjects/Keywords: health communication; Latino health; public health; ethnic targeting; message effects; Health Communication

…192 Does ethnicity interact with message targeting in its effects on perceived effectiveness… …194 Identification as a Mediator of Message Effects… …by Condition. 175 Fig. 6.6. Ethnicity and Message Targetedness interact in their effects… …their effects on Identification. 185 Fig. 6.8. Ethnicity and Message Targetedness interact… …6.5a. Effects of the Interaction of Ethnicity and Message Targetedness on Perceived… 

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7

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APA (6th Edition):

Ramirez, A. S. (2010). COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ramirez, A Susana. “COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION.” 2010. Thesis, University of Pennsylvania. Accessed April 06, 2020. https://repository.upenn.edu/edissertations/166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ramirez, A Susana. “COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION.” 2010. Web. 06 Apr 2020.

Vancouver:

Ramirez AS. COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION. [Internet] [Thesis]. University of Pennsylvania; 2010. [cited 2020 Apr 06]. Available from: https://repository.upenn.edu/edissertations/166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ramirez AS. COMMUNICATING CANCER PREVENTION INFORMATION TO U.S. LATINOS: THE MODERATING ROLE OF ACCULTURATION. [Thesis]. University of Pennsylvania; 2010. Available from: https://repository.upenn.edu/edissertations/166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Wang, Ge. Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects.

Degree: 2013, Iowa State University

 The first presidential debate in 2012 was unique, in that it significantly changed the original balance and the commonly predicted election outcome. This survey study… (more)

Subjects/Keywords: message desirability; partisanship; political communication; presidential debate; survey research; third-person effects; Communication; Political Science

…INTRODUCTION The effects of election campaigns have drawn considerable attention from researchers. As… …choices. This study aims to investigate voters’ perception of the effects on other voters and on… …take actions to fix this assumed effects difference between themselves and others. Though… …researchers. Researchers have tested the third-person effect mainly with message, receiver, source… …campaigns. It was generally expected that undesirable messages might produce third-person effects… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, G. (2013). Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/13600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Ge. “Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects.” 2013. Thesis, Iowa State University. Accessed April 06, 2020. https://lib.dr.iastate.edu/etd/13600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Ge. “Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects.” 2013. Web. 06 Apr 2020.

Vancouver:

Wang G. Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects. [Internet] [Thesis]. Iowa State University; 2013. [cited 2020 Apr 06]. Available from: https://lib.dr.iastate.edu/etd/13600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang G. Elections and the third-person effect: Voters' perception of the 2012 first presidential debate's effects. [Thesis]. Iowa State University; 2013. Available from: https://lib.dr.iastate.edu/etd/13600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Matig, Jacob J. MESSAGE EFFECTS AND THE COMMUNICATION THEORY OF IDENTITY: DOES MAKING MESSAGE RECIPIENTS MINDFUL OF IDENTITY GAPS INFLUENCE THEIR HEALTH BEHAVIOR DECISIONS?.

Degree: 2018, University of Kentucky

 Situated within the context of college students’ excessive drinking behaviors, the current study drew from dissonance theory, self-consistency theory, and hypocrisy induction methodology to evaluate… (more)

Subjects/Keywords: Communication Theory of Identity; Excessive Drinking; Health Behavior; Hypocrisy Induction; Message Effects; Health Communication

…namely in how they can be used to inform audience-centered persuasive health message design… …x28;Cho, 2012). For example, it is commonplace to match source or message factors to… …message recipients’ salient group memberships or aspects of their self-concepts (Fleming… …Aldrich, 2009). Research indicates that adopting these approaches influences message… …recipients’ perceptions of message sources’ expertise and trustworthiness (O’Keefe, 2016)… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Matig, J. J. (2018). MESSAGE EFFECTS AND THE COMMUNICATION THEORY OF IDENTITY: DOES MAKING MESSAGE RECIPIENTS MINDFUL OF IDENTITY GAPS INFLUENCE THEIR HEALTH BEHAVIOR DECISIONS?. (Doctoral Dissertation). University of Kentucky. Retrieved from https://uknowledge.uky.edu/comm_etds/66

Chicago Manual of Style (16th Edition):

Matig, Jacob J. “MESSAGE EFFECTS AND THE COMMUNICATION THEORY OF IDENTITY: DOES MAKING MESSAGE RECIPIENTS MINDFUL OF IDENTITY GAPS INFLUENCE THEIR HEALTH BEHAVIOR DECISIONS?.” 2018. Doctoral Dissertation, University of Kentucky. Accessed April 06, 2020. https://uknowledge.uky.edu/comm_etds/66.

MLA Handbook (7th Edition):

Matig, Jacob J. “MESSAGE EFFECTS AND THE COMMUNICATION THEORY OF IDENTITY: DOES MAKING MESSAGE RECIPIENTS MINDFUL OF IDENTITY GAPS INFLUENCE THEIR HEALTH BEHAVIOR DECISIONS?.” 2018. Web. 06 Apr 2020.

Vancouver:

Matig JJ. MESSAGE EFFECTS AND THE COMMUNICATION THEORY OF IDENTITY: DOES MAKING MESSAGE RECIPIENTS MINDFUL OF IDENTITY GAPS INFLUENCE THEIR HEALTH BEHAVIOR DECISIONS?. [Internet] [Doctoral dissertation]. University of Kentucky; 2018. [cited 2020 Apr 06]. Available from: https://uknowledge.uky.edu/comm_etds/66.

Council of Science Editors:

Matig JJ. MESSAGE EFFECTS AND THE COMMUNICATION THEORY OF IDENTITY: DOES MAKING MESSAGE RECIPIENTS MINDFUL OF IDENTITY GAPS INFLUENCE THEIR HEALTH BEHAVIOR DECISIONS?. [Doctoral Dissertation]. University of Kentucky; 2018. Available from: https://uknowledge.uky.edu/comm_etds/66

21. Kim, Hyun Suk. Attractability and Virality: The Role of Message Features and Social Influence in Health News Diffusion.

Degree: 2014, University of Pennsylvania

 What makes health news articles attractable and viral? Why do some articles diffuse widely by prompting audience selections (attractability) and subsequent social retransmissions (virality), while… (more)

Subjects/Keywords: Attractability; Diffusion; Health News; Message Effects; Social Influence; Virality; Communication; Communication Technology and New Media; Mass Communication

…analysis; message evaluation survey). Analyses of message effects on the total volume of… …observed message effects on total selections and retransmissions. Exploratory analyses reveal… …that the effects of social influence and message features tend to be similar for both (1… …45 CHAPTER 4 Message Effects on Attractability and Virality… …166 Appendix B. Message Effects on News Attractability: Full Results (Chapter 4)… 

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APA (6th Edition):

Kim, H. S. (2014). Attractability and Virality: The Role of Message Features and Social Influence in Health News Diffusion. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/1331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Hyun Suk. “Attractability and Virality: The Role of Message Features and Social Influence in Health News Diffusion.” 2014. Thesis, University of Pennsylvania. Accessed April 06, 2020. https://repository.upenn.edu/edissertations/1331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Hyun Suk. “Attractability and Virality: The Role of Message Features and Social Influence in Health News Diffusion.” 2014. Web. 06 Apr 2020.

Vancouver:

Kim HS. Attractability and Virality: The Role of Message Features and Social Influence in Health News Diffusion. [Internet] [Thesis]. University of Pennsylvania; 2014. [cited 2020 Apr 06]. Available from: https://repository.upenn.edu/edissertations/1331.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim HS. Attractability and Virality: The Role of Message Features and Social Influence in Health News Diffusion. [Thesis]. University of Pennsylvania; 2014. Available from: https://repository.upenn.edu/edissertations/1331

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New Mexico

22. Medina, Una E. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.

Degree: Department of Communication and Journalism, 2010, University of New Mexico

 One out of three Americans undergoes drunk-driving crashes; 23% result in death. To deter DWIs (Driving While under Influence), MADD (Mothers Against Drunk Drivers) created… (more)

Subjects/Keywords: Victim Impact panels; MADD; message effects; randomized trial; effect size; drunk driving; DWI; efficacy trial; method problems; methodological problems; communication theory; theory building; rhetorical analysis; triangulation; drunk driving; interventions; covariates; ANOVA; ANCOVA; survival analysis; message context; message content; message function; message intensity; message frequency; message metrics; message pathos; pathos; message decay; decay rate; message decay rate; intent to persuade; persuasion; confrontation; shame; shaming; public shaming; public censure; forewarning; perceived threat; reactance theory; assumptions; sampling error; recruitment error; non-adherence to condition; random assignment error; factorial design; operationalization; theory construct operationalization; methods informed by literature; methodological symbiosis; questionnaire reliability and validity; secondary data sources; public arrest record; public data; covariate operationalization; reactance constructs; content analysis; theme analysis; prior arrest; censored cases; QSR N6; SPSS; Excel; limitations; under-identification; attrition; population attrition; bimodal distribution; dichotomous variables; data splitting; discretizing data; time to recidivism; subsequent arrests; emotional change; emotion score; outliers; reactance antecedent; message dose; message dosage; treatment fidelity; assess treatment fidelity; predictor variables; controlling variables; demographic covariate; demographic predictor; confirmation bias; data bias; interaction effect; treatment effect; message design; fear appeal; message strength; anger; survival analysis; time dependence; mixed methods; study design; message standardization; internal validity; hard data; hard end-point data; marginal sample size; observed variables; intervening factors; intervening variables; sample size; in vivo; hierarchy of effects; emotional threat; older offenders; young offenders; intervention analysis; message-based approach; best practices; DWI intervention; DWI treatment; prior conditions; iconoclast; Drunks Against MADD Mothers; resistance; message design science

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Medina, U. E. (2010). MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. (Doctoral Dissertation). University of New Mexico. Retrieved from http://hdl.handle.net/1928/12395

Chicago Manual of Style (16th Edition):

Medina, Una E. “MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.” 2010. Doctoral Dissertation, University of New Mexico. Accessed April 06, 2020. http://hdl.handle.net/1928/12395.

MLA Handbook (7th Edition):

Medina, Una E. “MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.” 2010. Web. 06 Apr 2020.

Vancouver:

Medina UE. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. [Internet] [Doctoral dissertation]. University of New Mexico; 2010. [cited 2020 Apr 06]. Available from: http://hdl.handle.net/1928/12395.

Council of Science Editors:

Medina UE. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. [Doctoral Dissertation]. University of New Mexico; 2010. Available from: http://hdl.handle.net/1928/12395


University of Florida

23. Kang, Mihyun. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 With the rise in popularity of cosmetic surgery in Korea, it is beneficial to consider the advertising elements that affect the likelihood of cosmetic surgery… (more)

Subjects/Keywords: Advertising; Advertising research; Advertising to sales ratios; Brands; Celebrities; Korean culture; Psychological attitudes; Surgical specialties; Women; Word of mouth advertising; advertisement, advertising, aesthetic, celebrity, cosmetic, effects, endorsement, experiment, korean, mancova, message, model, plastic, spokesperson, surgery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kang, M. (2008). Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0022362

Chicago Manual of Style (16th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Masters Thesis, University of Florida. Accessed April 06, 2020. http://ufdc.ufl.edu/UFE0022362.

MLA Handbook (7th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Web. 06 Apr 2020.

Vancouver:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2020 Apr 06]. Available from: http://ufdc.ufl.edu/UFE0022362.

Council of Science Editors:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Masters Thesis]. University of Florida; 2008. Available from: http://ufdc.ufl.edu/UFE0022362

.