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You searched for subject:(message effectiveness). Showing records 1 – 12 of 12 total matches.

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University of Otago

1. Aitken, Robert Walter. Re-conceptualising television advertising typologies .

Degree: 2011, University of Otago

 This thesis presents a new typology of television advertising that re-orientates existing research into advertising effectiveness and more accurately reflects new directions in communication theory.… (more)

Subjects/Keywords: television advertising; advertising effectiveness; communication theory; message strategies; gratifications theory

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APA (6th Edition):

Aitken, R. W. (2011). Re-conceptualising television advertising typologies . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/1468

Chicago Manual of Style (16th Edition):

Aitken, Robert Walter. “Re-conceptualising television advertising typologies .” 2011. Doctoral Dissertation, University of Otago. Accessed January 22, 2021. http://hdl.handle.net/10523/1468.

MLA Handbook (7th Edition):

Aitken, Robert Walter. “Re-conceptualising television advertising typologies .” 2011. Web. 22 Jan 2021.

Vancouver:

Aitken RW. Re-conceptualising television advertising typologies . [Internet] [Doctoral dissertation]. University of Otago; 2011. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10523/1468.

Council of Science Editors:

Aitken RW. Re-conceptualising television advertising typologies . [Doctoral Dissertation]. University of Otago; 2011. Available from: http://hdl.handle.net/10523/1468


NSYSU

2. Cheng, Hung-Jui. Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 New brands often wish to achieve quick brand exposure and provide consumers detailed product information through comparative advertising. Due to the strict regulations of the… (more)

Subjects/Keywords: Message Framing; Anchoring Theory; Regulatory Focus; Comparative Advertising; Advertising Effectiveness

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APA (6th Edition):

Cheng, H. (2015). Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Hung-Jui. “Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising.” 2015. Thesis, NSYSU. Accessed January 22, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Hung-Jui. “Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising.” 2015. Web. 22 Jan 2021.

Vancouver:

Cheng H. Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Jan 22]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng H. Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

3. Choi, Dong Won. The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus.

Degree: MA, Advertising, 2014, University of Texas – Austin

 While past research has revealed diverse forms of relationships between consumers and brands similar to those of interpersonal relationships, this research focuses on the perspective… (more)

Subjects/Keywords: Consumer-brand relationship; Brand role; Regulatory focus; Message framing; Advertising effectiveness

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APA (6th Edition):

Choi, D. W. (2014). The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25771

Chicago Manual of Style (16th Edition):

Choi, Dong Won. “The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus.” 2014. Masters Thesis, University of Texas – Austin. Accessed January 22, 2021. http://hdl.handle.net/2152/25771.

MLA Handbook (7th Edition):

Choi, Dong Won. “The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus.” 2014. Web. 22 Jan 2021.

Vancouver:

Choi DW. The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus. [Internet] [Masters thesis]. University of Texas – Austin; 2014. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2152/25771.

Council of Science Editors:

Choi DW. The impact of brand role on advertising effectiveness : the moderating role of message's regulatory focus. [Masters Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25771


Vilnius University

4. Valungevičiūte, Sandra. Reklamos elementų įtaka vartotojų elgsenai.

Degree: Master, 2014, Vilnius University

Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas -… (more)

Subjects/Keywords: Advertisement; Promotional message; Advertisement campaign; Advertisement aim; Advertisement strategy; Consumer behavior; Consumer; Effectiveness of advertisement

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APA (6th Edition):

Valungevičiūte, S. (2014). Reklamos elementų įtaka vartotojų elgsenai. (Masters Thesis). Vilnius University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557 ;

Chicago Manual of Style (16th Edition):

Valungevičiūte, Sandra. “Reklamos elementų įtaka vartotojų elgsenai.” 2014. Masters Thesis, Vilnius University. Accessed January 22, 2021. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557 ;.

MLA Handbook (7th Edition):

Valungevičiūte, Sandra. “Reklamos elementų įtaka vartotojų elgsenai.” 2014. Web. 22 Jan 2021.

Vancouver:

Valungevičiūte S. Reklamos elementų įtaka vartotojų elgsenai. [Internet] [Masters thesis]. Vilnius University; 2014. [cited 2021 Jan 22]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557 ;.

Council of Science Editors:

Valungevičiūte S. Reklamos elementų įtaka vartotojų elgsenai. [Masters Thesis]. Vilnius University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557 ;


University of Georgia

5. Park, Pumsoon. Information processing style, advertising message strategy, and product type: a test of the mathcing effect hypothesis.

Degree: 2014, University of Georgia

 Advertising effectiveness can be evaluated by consumers’ attitudinal responses based on the argument that attitude is an overall evaluation of a given object that can… (more)

Subjects/Keywords: Advertising Effectiveness; Matching Effect; Information Processing; Message Strategy; Product type; Affect and cognition

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APA (6th Edition):

Park, P. (2014). Information processing style, advertising message strategy, and product type: a test of the mathcing effect hypothesis. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/23211

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Park, Pumsoon. “Information processing style, advertising message strategy, and product type: a test of the mathcing effect hypothesis.” 2014. Thesis, University of Georgia. Accessed January 22, 2021. http://hdl.handle.net/10724/23211.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Park, Pumsoon. “Information processing style, advertising message strategy, and product type: a test of the mathcing effect hypothesis.” 2014. Web. 22 Jan 2021.

Vancouver:

Park P. Information processing style, advertising message strategy, and product type: a test of the mathcing effect hypothesis. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10724/23211.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Park P. Information processing style, advertising message strategy, and product type: a test of the mathcing effect hypothesis. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/23211

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

6. Davhana, Shandukani Albert. The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana .

Degree: 2009, North-West University

 Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast… (more)

Subjects/Keywords: Mobile advertising; Mobile internet; Wireless Application Protocol (WAP); WEB/WAP portal; Browsing; Effectiveness; Short Message Service (SMS); Multimedia Message Service (MMS); Targeting; Segmentation; Cellphones; Mobile phones; Mobile handsets; Mobile devices

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APA (6th Edition):

Davhana, S. A. (2009). The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/4479

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Davhana, Shandukani Albert. “The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana .” 2009. Thesis, North-West University. Accessed January 22, 2021. http://hdl.handle.net/10394/4479.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Davhana, Shandukani Albert. “The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana .” 2009. Web. 22 Jan 2021.

Vancouver:

Davhana SA. The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana . [Internet] [Thesis]. North-West University; 2009. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10394/4479.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Davhana SA. The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana . [Thesis]. North-West University; 2009. Available from: http://hdl.handle.net/10394/4479

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

7. Kulkarni, Arti. Impact of endorser and message appeal on the success of an online AIDS PSA.

Degree: MMC, Mass Communication, 2009, Louisiana State University

 This exploratory study investigated the impact of endorser type and message appeal on the success of an online AIDS public service announcement (PSA). The research… (more)

Subjects/Keywords: Endorser; Message Appeal; PSA; ELM; Advertising Effectiveness; AIDS

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APA (6th Edition):

Kulkarni, A. (2009). Impact of endorser and message appeal on the success of an online AIDS PSA. (Masters Thesis). Louisiana State University. Retrieved from etd-11052009-081133 ; https://digitalcommons.lsu.edu/gradschool_theses/1519

Chicago Manual of Style (16th Edition):

Kulkarni, Arti. “Impact of endorser and message appeal on the success of an online AIDS PSA.” 2009. Masters Thesis, Louisiana State University. Accessed January 22, 2021. etd-11052009-081133 ; https://digitalcommons.lsu.edu/gradschool_theses/1519.

MLA Handbook (7th Edition):

Kulkarni, Arti. “Impact of endorser and message appeal on the success of an online AIDS PSA.” 2009. Web. 22 Jan 2021.

Vancouver:

Kulkarni A. Impact of endorser and message appeal on the success of an online AIDS PSA. [Internet] [Masters thesis]. Louisiana State University; 2009. [cited 2021 Jan 22]. Available from: etd-11052009-081133 ; https://digitalcommons.lsu.edu/gradschool_theses/1519.

Council of Science Editors:

Kulkarni A. Impact of endorser and message appeal on the success of an online AIDS PSA. [Masters Thesis]. Louisiana State University; 2009. Available from: etd-11052009-081133 ; https://digitalcommons.lsu.edu/gradschool_theses/1519


NSYSU

8. Christopher Boulanger, Nolan. Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects.

Degree: Master, Business Management, 2008, NSYSU

 This thesis was concerned with the branch of Cooperate Social Responsibility known as Cause-Related Marketing, and focused on the moderating effects of cultural orientation and… (more)

Subjects/Keywords: altruistic; individualism; egoistic; cross cultural; collectivism; practical products; hedonic products; advertisement effectiveness; CRM; Cooperate Social Responsibility; message framing; CSR; Cause-Related Marketing

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APA (6th Edition):

Christopher Boulanger, N. (2008). Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813108-115220

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Christopher Boulanger, Nolan. “Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects.” 2008. Thesis, NSYSU. Accessed January 22, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813108-115220.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Christopher Boulanger, Nolan. “Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects.” 2008. Web. 22 Jan 2021.

Vancouver:

Christopher Boulanger N. Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects. [Internet] [Thesis]. NSYSU; 2008. [cited 2021 Jan 22]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813108-115220.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Christopher Boulanger N. Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813108-115220

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Wen, Jing. The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness.

Degree: 2014, Iowa State University

 A 2 by 2 factorial experiment was conducted to examine how positive and negative mood and types of ad appeals influence people's information processing styles,… (more)

Subjects/Keywords: Advertising effectiveness; Information processing style; Message characteristic; Mood; Communication

…effects between mood and message characteristics. The results showed that people in both… …to ad with an experiential appeal. Mood and message characteristics did not have… …literature of advertising effectiveness over the past 20 years (Batra & Stayman, 1990; Estrada… …context of advertising. Moreover, such research has not investigated how message characteristics… …and the interaction between mood and message characteristics affect people’s information… 

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APA (6th Edition):

Wen, J. (2014). The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/13696

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wen, Jing. “The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness.” 2014. Thesis, Iowa State University. Accessed January 22, 2021. https://lib.dr.iastate.edu/etd/13696.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wen, Jing. “The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness.” 2014. Web. 22 Jan 2021.

Vancouver:

Wen J. The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness. [Internet] [Thesis]. Iowa State University; 2014. [cited 2021 Jan 22]. Available from: https://lib.dr.iastate.edu/etd/13696.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wen J. The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness. [Thesis]. Iowa State University; 2014. Available from: https://lib.dr.iastate.edu/etd/13696

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Melbourne

10. Brennan, Emily Margaret. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.

Degree: 2011, University of Melbourne

 Anti-smoking mass media campaigns play an important role in efforts to reduce the public health impact of tobacco. Although there is strong empirical evidence that… (more)

Subjects/Keywords: mass media campaigns; anti-smoking campaigns; anti-smoking television advertisements; message effects; interpersonal communication; conversation; conversation content; perceived effectiveness; transportation; self-referencing; narrative

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APA (6th Edition):

Brennan, E. M. (2011). Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. (Doctoral Dissertation). University of Melbourne. Retrieved from http://hdl.handle.net/11343/37137

Chicago Manual of Style (16th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Doctoral Dissertation, University of Melbourne. Accessed January 22, 2021. http://hdl.handle.net/11343/37137.

MLA Handbook (7th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Web. 22 Jan 2021.

Vancouver:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Internet] [Doctoral dissertation]. University of Melbourne; 2011. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/11343/37137.

Council of Science Editors:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Doctoral Dissertation]. University of Melbourne; 2011. Available from: http://hdl.handle.net/11343/37137


Virginia Tech

11. Kryschtal, Pamela Jean. Driver Response to Dynamic Message Sign Safety Campaign Messages.

Degree: MS, Civil Engineering, 2020, Virginia Tech

 Messages like "New year, new you, use your blinker" and "May the 4th be with you, text I will not" are increasingly used to catch… (more)

Subjects/Keywords: fNIRS; functional near-infrared spectroscopy; changeable messages signs; dynamic messages signs; variable message signs; driver behavior; roadside safety campaigns; effectiveness of safety campaigns

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kryschtal, P. J. (2020). Driver Response to Dynamic Message Sign Safety Campaign Messages. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/96703

Chicago Manual of Style (16th Edition):

Kryschtal, Pamela Jean. “Driver Response to Dynamic Message Sign Safety Campaign Messages.” 2020. Masters Thesis, Virginia Tech. Accessed January 22, 2021. http://hdl.handle.net/10919/96703.

MLA Handbook (7th Edition):

Kryschtal, Pamela Jean. “Driver Response to Dynamic Message Sign Safety Campaign Messages.” 2020. Web. 22 Jan 2021.

Vancouver:

Kryschtal PJ. Driver Response to Dynamic Message Sign Safety Campaign Messages. [Internet] [Masters thesis]. Virginia Tech; 2020. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10919/96703.

Council of Science Editors:

Kryschtal PJ. Driver Response to Dynamic Message Sign Safety Campaign Messages. [Masters Thesis]. Virginia Tech; 2020. Available from: http://hdl.handle.net/10919/96703


The Ohio State University

12. Solloway, Tyler. Combining approach-gain and avoid-loss frames increases message effectiveness.

Degree: PhD, Communication, 2014, The Ohio State University

 Gain-loss framing has produced inconsistent results in communication (O’Keefe & Jensen, 2006, 2007, 2009). Yet, studies from psychology demonstrate consistent gain-loss message effects (Higgins, 1997,… (more)

Subjects/Keywords: Communication; Marketing; gain loss framing; approach-gain; avoid-loss; regulatory focus theory; dual motivation theory; decision field theory; arousal; attention to messages; message effectiveness; sensation seeking; prosocial messaging; public service announcements

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Solloway, T. (2014). Combining approach-gain and avoid-loss frames increases message effectiveness. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273

Chicago Manual of Style (16th Edition):

Solloway, Tyler. “Combining approach-gain and avoid-loss frames increases message effectiveness.” 2014. Doctoral Dissertation, The Ohio State University. Accessed January 22, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273.

MLA Handbook (7th Edition):

Solloway, Tyler. “Combining approach-gain and avoid-loss frames increases message effectiveness.” 2014. Web. 22 Jan 2021.

Vancouver:

Solloway T. Combining approach-gain and avoid-loss frames increases message effectiveness. [Internet] [Doctoral dissertation]. The Ohio State University; 2014. [cited 2021 Jan 22]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273.

Council of Science Editors:

Solloway T. Combining approach-gain and avoid-loss frames increases message effectiveness. [Doctoral Dissertation]. The Ohio State University; 2014. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273

.