subject:(message content)

Univerzitet u Beogradu

1. Pajović, Milivoje G., 1968-. Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама.

Degree: Fakultet političkih nauka, 2016, Univerzitet u Beogradu

URL: https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get

►

Политичка теорија, политичка историја и методологија политичких наука - Методологија политичких наука / Political theory, Political history and Methodology of Political Sciencie - Methodology of… (more)

▼

Политичка теорија, политичка историја и методологија политичких наука - Методологија политичких наука / Political theory, Political history and Methodology of Political Sciencie - Methodology of Political Sciences

Анализа (садржаја) докумената као научна метода, релативно мало се користи у процесу истраживања у политичким наукама. Не ретко, о њој ће се говорити као о техници, или само о поступку и начину анализе садржаја у социологији. У истраживању у политичким наукама, ова метода је присутна у фази прикупљања података као ефикасна оперативна метода, али није довољно заступљена у осталим фазама процеса научног истраживања. О томе сведоче бројни примери у радовима и истраживањима различитих нивоа научне и стручне компетентности. Па и онда када се представља коришћење методе анализе садржаја, заправо се најчешће ради само о простој анализи саставних делова неке појаве или уоченог проблема, а не о потпуном научном третману кључних елемената комуникације и квалитативном и квантитативном закључивању о ефектима. У овом раду показано је и на научним принципима објашњено како би метода анализе (садржаја) докумената која је сврстана у појединачне, оперативне методе, и чији се капацитети врло често и неаргументовано проблематизују и доводе у питање, могла да буде употребљена у свим фазама процеса научног истраживања. Осим тога, објашњено је како се методом анализе (садржаја) докумената могу подржати остале методе које се користе у фазама процеса научног истраживања, некада као подршка општенаучним или посебним научним методама, али некада и као коректив и провера поузданости и исправности њихове логичке, епистемолошке или аналитичко-техничке функције. У том смислу се настојало, да се истражи и објасни, метода анализе (садржаја) докумената као појединачна (емпиријска) метода и представи капацитет њене применљивости у свим фазама процеса научног истраживања у политичким наукама. Поред тога, истакнуто је размишљање и став, да ова метода на практичан начин не може бити употребљена само у своме квалитативном или само у квантитативном облику, већ увек у јединству своје две природе, што јој даје додатну способност и сврстава је у самосталне и довршене научне методе. Разматрањем појма и класификација методе анализе (садржаја) докумената објашњена је самостална улоге ове методе у истраживању и представљене су и описане њене битне одредбе. Такође, компаративним приступом наглашене се неке специфичности ове методе у односу на остале научне методе, првенствено у политичким наукама. У завршним поглављима овог рада детаљно је приказана специфична улога методе анализе (садржаја) докумената. Описане су карактеристике примене ове методе у кључним фазама процеса научног истраживања почев од улоге методе при избору теме, проблема и предмета истраживања, преко улоге методе у реализацији истраживања, па све до употребе методе анализе (садржаја) докумената при изради извештаја о истраживању. Објашњена је и улога методе у праћењу ефеката у науци, пракси, у јавном мњењу и у другим сферама живота, при чему је нагласак стављен на могућности методе…

Advisors/Committee Members: Arežina, Vera, 1972-.

Subjects/Keywords: document content analysis method; communication process; message content; scientific research process; tendencies; latent content

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pajović, Milivoje G., 1. (2016). Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pajović, Milivoje G., 1968-. “Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама.” 2016. Thesis, Univerzitet u Beogradu. Accessed January 23, 2021. https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pajović, Milivoje G., 1968-. “Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама.” 2016. Web. 23 Jan 2021.

Vancouver:

Pajović, Milivoje G. 1. Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2021 Jan 23]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pajović, Milivoje G. 1. Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Queensland University of Technology

2. van Dessel, Maria Margarita. The effectiveness of literalism-symbolism in business-to-business advertising.

Degree: 2010, Queensland University of Technology

URL: https://eprints.qut.edu.au/41548/

► A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual,… (more)

▼ A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual, benefit-laden messages. Given the highly complex, costly and involved processes of business purchases, such approaches are certainly understandable. This project challenges the traditional B2B approach and asks if an alternative approach—using symbolic messages that operate at a more intrinsic or emotional level—is effective in the B2B arena. As an alternative to literal (factual) messages, there is an emerging body of literature that asserts stronger, more enduring results can be achieved through symbolic messages (imagery or text) in an advertisement. The present study contributes to this stream of research. From a theoretical standpoint, the study explores differences in literal-symbolic message content in B2B advertisements. There has been much discussion—mainly in the consumer literature—on the ability of symbolic messages to motivate a prospect to process advertising information by necessitating more elaborate processing and comprehension. Business buyers are regarded as less receptive to indirect or implicit appeals because their purchase decisions are based on direct evidence of product superiority. It is argued here, that these same buyers may be equally influenced by advertising that stimulates internally-directed motivation, feelings and cognitions about the brand. Thus far, studies on the effect of literalism and symbolism are fragmented, and few focus on the B2B market. While there have been many studies about the effects of symbolism no adequate scale exists to measure the continuum of literalism-symbolism. Therefore, a first task for this study was to develop such a scale. Following scale development, content analysis of 748 B2B print advertisements was undertaken to investigate whether differences in literalism-symbolism led to higher advertising performance. Variations of time and industry were also measured. From a practical perspective, the results challenge the prevailing B2B practice of relying on literal messages. While definitive support was not established for the use of symbolic message content, literal messages also failed to predict advertising performance. If the ‘fact, benefit laden’ assumption within B2B advertising cannot be supported, then other approaches used in the business-to-consumer (B2C) sector, such as symbolic messages may be also appropriate in business markets. Further research will need to test the potential effects of such messages, thereby building a revised foundation that can help drive advances in B2B advertising. Finally, the study offers a contribution to the growing body of knowledge on symbolism in advertising. While the specific focus of the study relates to B2B advertising, the Literalism-Symbolism scale developed here provides a reliable measure to evaluate literal and symbolic message content in all print advertisements. The value of this scale to advance our understanding about…

Subjects/Keywords: business-to-business (B2B) advertising; literalism; symbolism; message content; advertising performance; scale development; content analysis

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

van Dessel, M. M. (2010). The effectiveness of literalism-symbolism in business-to-business advertising. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/41548/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

van Dessel, Maria Margarita. “The effectiveness of literalism-symbolism in business-to-business advertising.” 2010. Thesis, Queensland University of Technology. Accessed January 23, 2021. https://eprints.qut.edu.au/41548/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

van Dessel, Maria Margarita. “The effectiveness of literalism-symbolism in business-to-business advertising.” 2010. Web. 23 Jan 2021.

Vancouver:

van Dessel MM. The effectiveness of literalism-symbolism in business-to-business advertising. [Internet] [Thesis]. Queensland University of Technology; 2010. [cited 2021 Jan 23]. Available from: https://eprints.qut.edu.au/41548/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

van Dessel MM. The effectiveness of literalism-symbolism in business-to-business advertising. [Thesis]. Queensland University of Technology; 2010. Available from: https://eprints.qut.edu.au/41548/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Georgia

3. Lee, Songyi. Exploring reciprocity and health messages in the social network context.

Degree: 2015, University of Georgia

URL: http://hdl.handle.net/10724/30980

► This research will explore user interaction in Twitter in regards to weight-loss strategies. This thesis is guided by uses-and-gratification theory. Characteristics of health information for… (more)

Subjects/Keywords: Reciprocity; Health message; Twitter; Social network; Content analysis

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lee, S. (2015). Exploring reciprocity and health messages in the social network context. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/30980

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lee, Songyi. “Exploring reciprocity and health messages in the social network context.” 2015. Thesis, University of Georgia. Accessed January 23, 2021. http://hdl.handle.net/10724/30980.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lee, Songyi. “Exploring reciprocity and health messages in the social network context.” 2015. Web. 23 Jan 2021.

Vancouver:

Lee S. Exploring reciprocity and health messages in the social network context. [Internet] [Thesis]. University of Georgia; 2015. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10724/30980.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee S. Exploring reciprocity and health messages in the social network context. [Thesis]. University of Georgia; 2015. Available from: http://hdl.handle.net/10724/30980

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Missouri – Columbia

4. Whitteker, Bellyn K. E-community support for weight loss.

Degree: 2011, University of Missouri – Columbia

URL: http://hdl.handle.net/10355/14585

► [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore and understand the advantages of e-community… (more)

Subjects/Keywords: content analysis; short message service (SMS); e-community; support group

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Whitteker, B. K. (2011). E-community support for weight loss. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14585

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Whitteker, Bellyn K. “E-community support for weight loss.” 2011. Thesis, University of Missouri – Columbia. Accessed January 23, 2021. http://hdl.handle.net/10355/14585.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Whitteker, Bellyn K. “E-community support for weight loss.” 2011. Web. 23 Jan 2021.

Vancouver:

Whitteker BK. E-community support for weight loss. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10355/14585.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Whitteker BK. E-community support for weight loss. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14585

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Renebo, Christine; Bergsell, Michelle. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv.

Degree: Engineering and Business, 2017, University of Borås

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659

►

The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how… (more)

▼

The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how successful their marketing is, have grown just as much. Today's companies take great financial risks when choosing marketing material in the traditional marketing way, but as the social network Instagram is free to use, the biggest risk here is to lose followers, and thus potential customers. This study aims to investigate what consumers actually want to see in the direct marketing they themselves have chosen to receive; what the consumers find most appealing and what makes them feel the greatest desire to buy. For this study seven semi-structured interviews were held with seven women all in the age between 16 and 25. They shared their everyday habits on the social media platform Instagram and were shown 15 Instagram pictures from five major fashion companies. The women expressed their spontaneous feelings when the pictures were shown, just as if the images had been found in their own Instagram feed. The images shown consisted of two, by us, defined messages divided into a five-degree scale, where the scale was ranked accordingly: extremely rational, rational, mixed, emotional and extremely emotional messages. The interviewees also commented on their preferences regarding the content of the pictures, if it was up to their own choosing. After analyzing all interviews, we have come to the conclusion that both the rational and the emotional image categories are preferable to the others. These two stand out from the five-degree scale as both more appealing and creating a greater desire to buy. The extreme ends of each category does not suit marketing on Instagram for different reasons. With this information, we hope to help companies with their marketing strategy on Instagram. This thesis is written in Swedish.

Användningen av sociala medier som marknadsföringsverktyg växer ständigt, och så även möjligheterna för företag att få återkoppling angående hur framgångsrik deras marknadsföring är. Dagens företag tar stora ekonomiska risker när de väljer marknadsföringsmaterial på det traditionella sättet, men när det på sociala mediet Instagram är gratis att skapa ett konto blir den största risken att förlora följare och därmed potentiella kunder. Den här studien undersöker vad konsumenter faktiskt önskar att se i den direktreklam de självmant väljer att följa, vad som mest tilltalar dem och vad som får dem att känna mest köplust. Studien består av sju semistrukturerade intervjuer med kvinnor i åldrarna 16-25 som berättar om sina vanor på det sociala mediet Instagram. De sju kvinnorna visades 15 Instagrambilder från fem stora modeföretag och fick uttrycka sina spontana känslor inför dessa, likt ifall bilderna hade funnits i intervjupersonernas Instagramflöde. Bilderna bestod av två budskap som var uppdelade på en femgradig skala, där skalan rangordnades efter kategorierna extremt rationellt, rationellt, mixat, emotionellt och extremt emotionellt budskap.…

Subjects/Keywords: the AIDA model; Visual content; Rational message; Emotional message; Instagram; AIDA-modellen; Visuellt innehåll; Rationellt budskap; Emotionellt budskap; Business Administration; Företagsekonomi

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Renebo, Christine; Bergsell, M. (2017). Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Renebo, Christine; Bergsell, Michelle. “Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv.” 2017. Thesis, University of Borås. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Renebo, Christine; Bergsell, Michelle. “Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv.” 2017. Web. 23 Jan 2021.

Vancouver:

Renebo, Christine; Bergsell M. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv. [Internet] [Thesis]. University of Borås; 2017. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Renebo, Christine; Bergsell M. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv. [Thesis]. University of Borås; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

6. Catreux, Pauline. The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message.

Degree: Organisation and Entrepreneurship, 2016, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887

► The aim of this thesis is to point out the importance of the ‘Communication Gap’ that exists within a leader-follower relationship, to present the… (more)

Subjects/Keywords: Communication Gap; Composition Asymmetry; Perception Asymmetry; Message Content; Understanding; Message Delivery; Nonverbal Communication; Leader; Follower; Encoding; Decoding.; Business Administration; Företagsekonomi

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Catreux, P. (2016). The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Catreux, Pauline. “The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message.” 2016. Thesis, Linnaeus University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Catreux, Pauline. “The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message.” 2016. Web. 23 Jan 2021.

Vancouver:

Catreux P. The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Catreux P. The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Penn State University

7. Fraustino, Julia Daisy. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook.

Degree: 2013, Penn State University

URL: https://submit-etda.libraries.psu.edu/catalog/19968

► Social media consumption is rising among U.S. adults, and corporations have begun to create online social presences to build relationships with their publics. Recent research… (more)

▼ Social media consumption is rising among U.S. adults, and corporations have begun to create online social presences to build relationships with their publics. Recent research has delved into how corporations emphasize their ability to produce quality products/services and highlight their socially responsible behaviors in online communication. These corporate ability (CA) and corporate social responsibility (CSR) strategies have been found to impact how message receivers view the organization and think about the company and its products/services. The current research undertook quantitative content analysis of Fortune 500 companies’ Facebook profiles and wall posts seeking to determine whether and how top-performing U.S. corporations use CA, CSR, or hybrid message strategies on Facebook. Further, user comments stemming from corporate Facebook wall posts were also content analyzed to determine whether stakeholders’ responses indicated matching CA or CSR mental associations with and evaluations of the company and its products/services. Results revealed 291 of the Fortune 500 companies owned a main corporate Facebook page at the time of analysis (late spring 2012). All profiles were analyzed, uncovering massive use of a dominant CA strategy in profile communication. Two constructed weeks of 75 of the corporations’ wall posts and all resulting user comments were also analyzed, showing support for hypotheses that communicating a CSR message strategy would result in audience CSR associations and company evaluations, whereas communicating a CA message strategy would result in audience CA associations and product evaluations. No differences were found based on industry or performance ranking in corporate profile communication message strategies, but small differences were found by both industry and performance ranking in corporate wall post communication. Four research questions and two hypotheses were presented and analyzed. Theoretical and practical implications, limitations, and suggestions for future research are discussed. Advisors/Committee Members: Colleen Connolly Ahern, Thesis Advisor/Co-Advisor.

Subjects/Keywords: public relations; corporate social responsibility; message strategies; Facebook; content analysis; Fortune 500

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fraustino, J. D. (2013). Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/19968

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fraustino, Julia Daisy. “Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook.” 2013. Thesis, Penn State University. Accessed January 23, 2021. https://submit-etda.libraries.psu.edu/catalog/19968.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fraustino, Julia Daisy. “Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook.” 2013. Web. 23 Jan 2021.

Vancouver:

Fraustino JD. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook. [Internet] [Thesis]. Penn State University; 2013. [cited 2021 Jan 23]. Available from: https://submit-etda.libraries.psu.edu/catalog/19968.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fraustino JD. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook. [Thesis]. Penn State University; 2013. Available from: https://submit-etda.libraries.psu.edu/catalog/19968

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Veríssimo, Leonor Ângelo. Informação ou publicidade?: o jornalismo como veículo de promoção de marcas.

Degree: 2017, Repositório Científico do Instituto Politécnico de Lisboa

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464

►

Dissertação apresentada à Escola Superior de Comunicação Social como requisito parcial para obtenção de grau de mestre em Publicidade e Marketing.

Vivemos na era da… (more)

▼

Dissertação apresentada à Escola Superior de Comunicação Social como requisito parcial para obtenção de grau de mestre em Publicidade e Marketing.

Vivemos na era da publicidade e do entretenimento. Os assuntos atropelam-se, os “virais” da Internet viram conversas de café e os temas discutidos nas redes sociais transformam-se em verdadeiros debates públicos. Os domínios da comunicação estão cada vez mais imprecisos e ambíguos. As notícias procuram vender mais do que informar e a publicidade procura vender fingindo que informa. O jornalismo está a perder o seu carácter de rigor e isenção. Passou a estar comprometido por interesses pessoais, políticos e comerciais, fruto de uma sociedade capitalista movida pela ditadura do lucro. Também a globalização, resultado de um mundo cada vez mais digital e tecnológico, contribui para a falta de precisão característica do fenómeno de massificação de conteúdos. De uma forma geral assistimos, atualmente, a uma subversão de papéis entre o jornalismo e a publicidade, despoletada pela conjuntura em que as sociedades modernas se enquadram. É neste sentido que procuro avaliar a relação entre o jornalismo e a publicidade dentro do domínio da comunicação e refletir sobre alguns dos aspetos que transformaram o jornalismo num veículo de promoção de marcas.

We are living in the age of advertising and entertainment. Matters run down, the "viral" of the Internet turn to coffee conversations and the issues discussed in social networks turn into real public debates. The domains of communication are increasingly imprecise and ambiguous. The news seeks to sell more than inform and advertising seeks to sell pretending to inform. The journalism is losing its character of rigor and exemption. It became compromised by personal, political and commercial interests, fruit of a capitalist society driven by the dictatorship of profit. Globalization, as a result of an increasingly digital and technological world, also contributes to the lack of accuracy characteristic of mass content. Generally speaking, we notice a subversion of roles between journalism and advertising, triggered by the situation in which modern societies live. It is in this sense that I try to evaluate the relationship between journalism and advertising within the domain of communication and to reflect on some of the aspects that have turned journalism into a vehicle for brand promotion.

N/A

Advisors/Committee Members: Neto, Pedro Pereira.

Subjects/Keywords: Publicidade; Jornalismo; Comunicação; Informação; Conteúdo da mensagem; Advertising; Journalism; Communication; Information; Content of message

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Veríssimo, L. �. (2017). Informação ou publicidade?: o jornalismo como veículo de promoção de marcas. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Veríssimo, Leonor Ângelo. “Informação ou publicidade?: o jornalismo como veículo de promoção de marcas.” 2017. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Veríssimo, Leonor Ângelo. “Informação ou publicidade?: o jornalismo como veículo de promoção de marcas.” 2017. Web. 23 Jan 2021.

Vancouver:

Veríssimo L�. Informação ou publicidade?: o jornalismo como veículo de promoção de marcas. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2017. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Veríssimo L�. Informação ou publicidade?: o jornalismo como veículo de promoção de marcas. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Halmstad University

9. Granath, Emil. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour.

Degree: Engineering and Science, 2020, Halmstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311

► Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation… (more)

Subjects/Keywords: Culture; Consumer behavior; Message content; Legislation and Betting; Economics and Business; Ekonomi och näringsliv

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Granath, E. (2020). How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Granath, Emil. “How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour.” 2020. Thesis, Halmstad University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Granath, Emil. “How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour.” 2020. Web. 23 Jan 2021.

Vancouver:

Granath E. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour. [Internet] [Thesis]. Halmstad University; 2020. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Granath E. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour. [Thesis]. Halmstad University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Georgia

10. Scott, Lindsey Brooke. Internet politics.

Degree: 2014, University of Georgia

URL: http://hdl.handle.net/10724/24276

► This thesis explores how U.S. Senate candidates utilized E-mail to contact potential voters in the 2006 election. E-mail messages were analyzed by using a computerized… (more)

Subjects/Keywords: E-mail; U.S. Senate; Internet; Framing; Issue Ownership; 2006 Election; Content Analysis; Unified Party Message

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Scott, L. B. (2014). Internet politics. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/24276

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Scott, Lindsey Brooke. “Internet politics.” 2014. Thesis, University of Georgia. Accessed January 23, 2021. http://hdl.handle.net/10724/24276.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Scott, Lindsey Brooke. “Internet politics.” 2014. Web. 23 Jan 2021.

Vancouver:

Scott LB. Internet politics. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10724/24276.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Scott LB. Internet politics. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/24276

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Paraty, Tiago Carvalho Almeida Ferreira. What is engaging content? : influence of the social media type of message on the consumer engagement.

Degree: 2017, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558

► The process of communicating with consumers has changed dramatically with the rise of social media, as social networking sites have established themselves as a legitimate,… (more)

Subjects/Keywords: Consumer engagement; Message; Content; Social networking sites; Facebook; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Paraty, T. C. A. F. (2017). What is engaging content? : influence of the social media type of message on the consumer engagement. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Paraty, Tiago Carvalho Almeida Ferreira. “What is engaging content? : influence of the social media type of message on the consumer engagement.” 2017. Thesis, RCAAP. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Paraty, Tiago Carvalho Almeida Ferreira. “What is engaging content? : influence of the social media type of message on the consumer engagement.” 2017. Web. 23 Jan 2021.

Vancouver:

Paraty TCAF. What is engaging content? : influence of the social media type of message on the consumer engagement. [Internet] [Thesis]. RCAAP; 2017. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Paraty TCAF. What is engaging content? : influence of the social media type of message on the consumer engagement. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Melbourne

12. Brennan, Emily Margaret. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.

Degree: 2011, University of Melbourne

URL: http://hdl.handle.net/11343/37137

► Anti-smoking mass media campaigns play an important role in efforts to reduce the public health impact of tobacco. Although there is strong empirical evidence that… (more)

▼ Anti-smoking mass media campaigns play an important role in efforts to reduce the public health impact of tobacco. Although there is strong empirical evidence that these campaigns can reduce the prevalence of smoking by curbing initiation and encouraging cessation, it is also clear that campaign potential is not always fully realised. In an effort to explain why some anti-smoking campaigns are more effective than others, the current program of research developed a model of the pathway of effects through which anti-smoking television advertisements lead to changes in smoking behaviours. The contribution of interpersonal communication to this pathway was also investigated, by examining the impact of conversation participation, the influence of conversation content, and predictors of both conversation participation and content. Three studies were conducted. Study 1 was a forced exposure study in which 101 smokers evaluated 20 advertisements. Study 2 was a natural exposure study in which 482 smokers were exposed to one of six advertisements while watching television at home. Study 3 was an experimental study with a follow-up component that involved 232 smokers and two advertisements. Across the three studies, strong and consistent support was provided for the proposed pathway of effects. In this model, audience perceptions of message narrativity were positively associated with the extent to which audiences were transported into the message. Transportation had a positive effect on the amount of positive cognitive processing and self-referencing. Transportation and self-referencing both increased emotional responses. In turn, positive cognitive responses, self-referencing, and emotional responses all independently predicted perceptions of message effectiveness. Perceptions of message effectiveness predicted the likelihood that smokers changed their intentions to quit from before to after seeing the advertisement, and perceptions of message effectiveness and changes in intentions to quit both increased the likelihood of changes in actual smoking behaviour. Interpersonal communication substantially influenced this pathway of effects. In Study 2, naturally-occurring conversations that contained positive talk about the advertisement enhanced emotional responses and perceptions of message effectiveness. In Study 3, being forced to talk about the advertisement with a friend immediately post-exposure dampened positive cognitive processing and emotional responses, but amplified the amount of self-referencing. Conversations were more likely to have positive effects if they contained positive talk about the campaign. Interpersonal communication also potentially extended the reach of the campaign message within the population, as a substantial amount of campaign-stimulated talk occurred in the days subsequent to exposure. There is some evidence that conversation occurrence was predicted by message novelty and controversy in Study 2, and by…

Subjects/Keywords: mass media campaigns; anti-smoking campaigns; anti-smoking television advertisements; message effects; interpersonal communication; conversation; conversation content; perceived effectiveness; transportation; self-referencing; narrative

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Brennan, E. M. (2011). Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. (Doctoral Dissertation). University of Melbourne. Retrieved from http://hdl.handle.net/11343/37137

Chicago Manual of Style (16^th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Doctoral Dissertation, University of Melbourne. Accessed January 23, 2021. http://hdl.handle.net/11343/37137.

MLA Handbook (7^th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Web. 23 Jan 2021.

Vancouver:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Internet] [Doctoral dissertation]. University of Melbourne; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11343/37137.

Council of Science Editors:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Doctoral Dissertation]. University of Melbourne; 2011. Available from: http://hdl.handle.net/11343/37137

University of Florida

13. Rhee, Eun Soo. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.

Degree: PhD, Mass Communication - Journalism and Communications, 2011, University of Florida

URL: https://ufdc.ufl.edu/UFE0043324

► The current study aimed to understand the characteristics of luxury brand and consumers? aspiration through analyzing advertising. Through the analysis of magazine advertisements of luxury… (more)

Subjects/Keywords: Advertising research; Automobiles; Brand image; Brands; Consumer advertising; Consumer research; Content analysis; Luxury goods; Magazines; Marketing; advertising – brand – creative – luxury – message

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rhee, E. S. (2011). Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043324

Chicago Manual of Style (16^th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Doctoral Dissertation, University of Florida. Accessed January 23, 2021. https://ufdc.ufl.edu/UFE0043324.

MLA Handbook (7^th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Web. 23 Jan 2021.

Vancouver:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Internet] [Doctoral dissertation]. University of Florida; 2011. [cited 2021 Jan 23]. Available from: https://ufdc.ufl.edu/UFE0043324.

Council of Science Editors:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Doctoral Dissertation]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043324

University of Florida

14. Wang, Rang. Assessing Content Marketing Strategy of Branded Youtube Channels.

Degree: M.Adv., Advertising - Journalism and Communications, 2017, University of Florida

URL: https://ufdc.ufl.edu/UFE0051150

Subjects/Keywords: branded; capability; category; celebrity; channel; content; emotion; endorsement; engagement; interactivity; marketing; media; message; resource; social; strategy; youtube

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, R. (2017). Assessing Content Marketing Strategy of Branded Youtube Channels. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0051150

Chicago Manual of Style (16^th Edition):

Wang, Rang. “Assessing Content Marketing Strategy of Branded Youtube Channels.” 2017. Masters Thesis, University of Florida. Accessed January 23, 2021. https://ufdc.ufl.edu/UFE0051150.

MLA Handbook (7^th Edition):

Wang, Rang. “Assessing Content Marketing Strategy of Branded Youtube Channels.” 2017. Web. 23 Jan 2021.

Vancouver:

Wang R. Assessing Content Marketing Strategy of Branded Youtube Channels. [Internet] [Masters thesis]. University of Florida; 2017. [cited 2021 Jan 23]. Available from: https://ufdc.ufl.edu/UFE0051150.

Council of Science Editors:

Wang R. Assessing Content Marketing Strategy of Branded Youtube Channels. [Masters Thesis]. University of Florida; 2017. Available from: https://ufdc.ufl.edu/UFE0051150

15. Harris, Christina. A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT.

Degree: 2017, University of Kentucky

URL: https://uknowledge.uky.edu/comm_etds/60

► Recently, sexting has gained popularity in both popular press and academic publications. Despite the prevalence of this communicative behavior, there is limited research that focuses… (more)

▼ Recently, sexting has gained popularity in both popular press and academic publications. Despite the prevalence of this communicative behavior, there is limited research that focuses on a theoretical explanation as well as how it can potentially enhance relationships. The purpose of this dissertation was threefold: to utilize the multiple goals theoretical perspective to examine sender goals when sexting, to assess if multiple goals within sexting was associated with relational behaviors and outcomes, and to develop a reliable and valid scale for sexting goals. A two-phase study was implemented. In phase 1, participants provided actual sexting messages they had recently sent to another person, and also provided their goal when they sent that particular message. Participants also answered scales related to relationship, communication, and sexual satisfaction, affectionate communication, and relational maintenance behaviors. Analytic coding was utilized for the open-ended responses regarding message content and goals, and the researcher also used the responses to develop participant- and theoretically-driven scales. Nine themes were identified for the type of goal participants had when sending sext messages. For phase 2, the proposed scale for the multiple goals of sexting was added to the preexisting survey. The researcher coded 204 sexting messages provided by participants as instrumental, relational, or identity goals and conducted multiple regressions to assess how the type of goal influenced each of the five relational outcomes. Multiple regressions revealed no significant associations among multiple goals and outcomes. Finally, exploratory factor analysis and confirmatory factor analysis was used to assess the proposed scale for the multiple goals of sexting. The EFA revealed a four-factor solution and the CFA demonstrated factorial validity for the scale. Post hoc analysis revealed significant associations for the goals from the scale and the relational outcomes. The results of this dissertation demonstrate that multiple goals are utilized in the context of sexting, and that specific goals are important for relational outcomes.

Subjects/Keywords: Multiple Goals; Sexting; Message Content; Relational Outcomes; Exploratory Factor Analysis; Social and Behavioral Sciences

…However, none of the previous studies examined the message content of sexting messages. Thus… …perspective to guide the current research, as this theory focuses on message creation, content, and… …behavior rather than the actual content. This is problematic for a few reasons. First, sexting is… …of the sext message. In support of this critique, Scott and Caughlin 2 (2014… …behavior and more on the actual message is warranted. Finally, much of the research on sexting is…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Harris, C. (2017). A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT. (Doctoral Dissertation). University of Kentucky. Retrieved from https://uknowledge.uky.edu/comm_etds/60

Chicago Manual of Style (16^th Edition):

Harris, Christina. “A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT.” 2017. Doctoral Dissertation, University of Kentucky. Accessed January 23, 2021. https://uknowledge.uky.edu/comm_etds/60.

MLA Handbook (7^th Edition):

Harris, Christina. “A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT.” 2017. Web. 23 Jan 2021.

Vancouver:

Harris C. A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT. [Internet] [Doctoral dissertation]. University of Kentucky; 2017. [cited 2021 Jan 23]. Available from: https://uknowledge.uky.edu/comm_etds/60.

Council of Science Editors:

Harris C. A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT. [Doctoral Dissertation]. University of Kentucky; 2017. Available from: https://uknowledge.uky.edu/comm_etds/60

Liberty University

16. Davis, Paul. Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising.

Degree: 2013, Liberty University

URL: http://digitalcommons.liberty.edu/masters/253

► In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to… (more)

▼ In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions were addressed the first of which questioned the peripheral or central nature of processing issue relevant arguments in these commercials. It was found that Geico due to their use of humor and emotional appeals preferred peripheral processing in all 60 commercials. The second research question examined the use of the Humorous Message Taxonomy. The humor process that was used the most was incongruity-resolution which was present in all the commercials examined. The humor type of satire involving incongruity-resolution and humorous disparagement was seen the most in 29 of the 60 advertisements. The humor relatedness that was seen predominately in these commercials was found to be semantic relatedness in 52 of the 60 commercials. The last research question analyzed effectiveness based on annual revenue, policyholders, and YouTube views. Geico's revenue increased during the years in which the commercials were aired by 201 million dollars on average. Whereas policyholder decreased by 45,000 on average during those years. The total amount of YouTube views reached 11,236,321 views for all 60 commercials. These results showed some increase but effectiveness was hard to determine due to multiple factors and lack of non-humorous comparisons. Future research will have to be conducted to effectively analyze the actual effectiveness of Geico's advertising.

Subjects/Keywords: Advertising; Content Analysis; Elaboration Likelihood Model; Geico; Humorous Message Taxonomy; Marketing; Business Administration, General; Business Administration, Marketing; Language, Rhetoric and Composition; Mass Communications; Advertising and Promotion Management; Broadcast and Video Studies; Business; Communication; Communication Technology and New Media; Marketing; Mass Communication; Public Relations and Advertising; Rhetoric and Composition; Speech and Rhetorical Studies

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Davis, P. (2013). Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising. (Masters Thesis). Liberty University. Retrieved from http://digitalcommons.liberty.edu/masters/253

Chicago Manual of Style (16^th Edition):

Davis, Paul. “Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising.” 2013. Masters Thesis, Liberty University. Accessed January 23, 2021. http://digitalcommons.liberty.edu/masters/253.

MLA Handbook (7^th Edition):

Davis, Paul. “Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising.” 2013. Web. 23 Jan 2021.

Vancouver:

Davis P. Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising. [Internet] [Masters thesis]. Liberty University; 2013. [cited 2021 Jan 23]. Available from: http://digitalcommons.liberty.edu/masters/253.

Council of Science Editors:

Davis P. Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising. [Masters Thesis]. Liberty University; 2013. Available from: http://digitalcommons.liberty.edu/masters/253

17. ΤΣΟΥΡΒΑΚΑΣ, ΓΕΩΡΓΙΟΣ. ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ.

Degree: 1995, Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών

URL: http://hdl.handle.net/10442/hedi/3477

IT'S A HISTORICAL ANALYSIS IN THE SOCIAL CONTENT ON GREEK TELEVISION (COMMUNICATION)

ΑΠΟΤΕΛΕΙ ΜΙΑ ΔΙΑΧΡΟΝΙΚΗ ΜΕΛΕΤΗ ΣΤΟ ΚΟΙΝΩΝΙΚΟ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ ΣΤΗΝ ΕΛΛΗΝΙΚΗ ΤΗΛΕΟΡΑΣΗ.

Subjects/Keywords: ΑΝΑΛΥΣΗ ΓΕΝΩΝ; Ανάλυση περιεχομένου; Αφηγηματική ανάλυση; Επικοινωνία; Μέσα μαζικής επικοινωνίας; ΤΗΛΕΟΠΤΙΚΟ ΜΗΝΥΜΑ; Τηλεόραση; Communication; Content analysis; GENRES ANALYSIS; Mass media; NARRATIVEANALYSIS; Television; TELEVISION MESSAGE

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

ΤΣΟΥΡΒΑΚΑΣ, . �. (1995). ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. (Thesis). Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών. Retrieved from http://hdl.handle.net/10442/hedi/3477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

ΤΣΟΥΡΒΑΚΑΣ, ΓΕΩΡΓΙΟΣ. “ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ.” 1995. Thesis, Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών. Accessed January 23, 2021. http://hdl.handle.net/10442/hedi/3477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

ΤΣΟΥΡΒΑΚΑΣ, ΓΕΩΡΓΙΟΣ. “ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ.” 1995. Web. 23 Jan 2021.

Vancouver:

ΤΣΟΥΡΒΑΚΑΣ �. ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. [Internet] [Thesis]. Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών; 1995. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10442/hedi/3477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ΤΣΟΥΡΒΑΚΑΣ �. ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. [Thesis]. Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών; 1995. Available from: http://hdl.handle.net/10442/hedi/3477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brigham Young University

18. Infanger, Valori. Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty.

Degree: MA, 2009, Brigham Young University

URL: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd

► The purpose of this study was to determine whether the Dove Campaign for Real Beauty could be used to effectively expand the media-narrowed definition… (more)

Subjects/Keywords: Dove Campaign for Real Beauty; onslaught; body image; message boards; quantitative methodology; qualitative methodology; triangulation; descriptive content analysis; interpretive analysis; reception analysis; Communication

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Infanger, V. (2009). Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty. (Masters Thesis). Brigham Young University. Retrieved from https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd

Chicago Manual of Style (16^th Edition):

Infanger, Valori. “Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty.” 2009. Masters Thesis, Brigham Young University. Accessed January 23, 2021. https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd.

MLA Handbook (7^th Edition):

Infanger, Valori. “Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty.” 2009. Web. 23 Jan 2021.

Vancouver:

Infanger V. Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty. [Internet] [Masters thesis]. Brigham Young University; 2009. [cited 2021 Jan 23]. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd.

Council of Science Editors:

Infanger V. Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty. [Masters Thesis]. Brigham Young University; 2009. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd

University of New Mexico

19. Medina, Una E. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.

Degree: Department of Communication and Journalism, 2010, University of New Mexico

URL: http://hdl.handle.net/1928/12395

► One out of three Americans undergoes drunk-driving crashes; 23% result in death. To deter DWIs (Driving While under Influence), MADD (Mothers Against Drunk Drivers) created… (more)

▼ One out of three Americans undergoes drunk-driving crashes; 23% result in death. To deter DWIs (Driving While under Influence), MADD (Mothers Against Drunk Drivers) created VIPs (Victim Impact Panels) where victims impact offenders with gory stories, photos, and threats of punishments and loss of freedom, hoping this message will deter DWIs. It is remarkable that although the VIP message is considered a primary DWI intervention, yet no studies have investigated VIP message effects. VIP message effects, their persistence and decay, are chronicled here over the course of 12 years. This study extends an empirical investigation of VIPs, conducted by Woodall, Delaney, Rogers, and Wheeler (2007) (n = 833) during 1994-1996. At 2 years, these researchers found MADD VIP participants' recidivism rates were 30% higher than their DWI School comparison group, trending toward significance at p = .0583. This study supports those results as significant at 12 years. As an extension, it investigates whether reactance theory explains VIP message effects failure. Reactance theory research, a subset of message effects research, explains how emotional, confrontational, and threatening messages induce psychological reactance in the mind of the message receiver, who then seeks to preserve his or her sense of freedom by behaving contrarily (Brehm, 1966). Hierarchically intensifying effects of these theoretical reactance antecedents are studied here in an unusual manner, as they occur in vivo, in real life. The same intervention was observed to have different effects depending on prior conditions and demographics. The emotional high-threat, high-confrontation MADD VIP message coincided with significantly shorter time to recidivism (p = .009, d = 1.64) and significantly higher number of subsequent arrests (p < .0001, d = 1.64) among recent prior offenders, and those with no priors under age 30 (p = .01, d = 0.35). Younger offenders may be associated with more iconoclastic behavior than older offenders (Beirness & Simpson, 1997; Greenberg, 2005; NHTSA, 2008), partially explaining the under-30 age effect. This study furthers persuasive message design as a science and suggests a message-based approach to intervention analysis. There was no effect when MADD VIP was analyzed simply as an intervention. However, there were highly significant effect sizes when the same MADD VIP intervention was analyzed as a message. This study concludes by offering MADD VIP best practice recommendations. Advisors/Committee Members: Woodall, W. Gill, Schuetz, Janice, Rivera, Mario A., McDermott, Virginia, Delaney, Harold.

Subjects/Keywords: Victim Impact panels; MADD; message effects; randomized trial; effect size; drunk driving; DWI; efficacy trial; method problems; methodological problems; communication theory; theory building; rhetorical analysis; triangulation; drunk driving; interventions; covariates; ANOVA; ANCOVA; survival analysis; message context; message content; message function; message intensity; message frequency; message metrics; message pathos; pathos; message decay; decay rate; message decay rate; intent to persuade; persuasion; confrontation; shame; shaming; public shaming; public censure; forewarning; perceived threat; reactance theory; assumptions; sampling error; recruitment error; non-adherence to condition; random assignment error; factorial design; operationalization; theory construct operationalization; methods informed by literature; methodological symbiosis; questionnaire reliability and validity; secondary data sources; public arrest record; public data; covariate operationalization; reactance constructs; content analysis; theme analysis; prior arrest; censored cases; QSR N6; SPSS; Excel; limitations; under-identification; attrition; population attrition; bimodal distribution; dichotomous variables; data splitting; discretizing data; time to recidivism; subsequent arrests; emotional change; emotion score; outliers; reactance antecedent; message dose; message dosage; treatment fidelity; assess treatment fidelity; predictor variables; controlling variables; demographic covariate; demographic predictor; confirmation bias; data bias; interaction effect; treatment effect; message design; fear appeal; message strength; anger; survival analysis; time dependence; mixed methods; study design; message standardization; internal validity; hard data; hard end-point data; marginal sample size; observed variables; intervening factors; intervening variables; sample size; in vivo; hierarchy of effects; emotional threat; older offenders; young offenders; intervention analysis; message-based approach; best practices; DWI intervention; DWI treatment; prior conditions; iconoclast; Drunks Against MADD Mothers; resistance; message design science

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Medina, U. E. (2010). MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. (Doctoral Dissertation). University of New Mexico. Retrieved from http://hdl.handle.net/1928/12395

Chicago Manual of Style (16^th Edition):

Medina, Una E. “MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.” 2010. Doctoral Dissertation, University of New Mexico. Accessed January 23, 2021. http://hdl.handle.net/1928/12395.

MLA Handbook (7^th Edition):

Medina, Una E. “MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.” 2010. Web. 23 Jan 2021.

Vancouver:

Medina UE. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. [Internet] [Doctoral dissertation]. University of New Mexico; 2010. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1928/12395.

Council of Science Editors:

Medina UE. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. [Doctoral Dissertation]. University of New Mexico; 2010. Available from: http://hdl.handle.net/1928/12395

20. Fauli, Linn. Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd.

Degree: Law, 2019, Karlstad UniversityKarlstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123

► En stor del av den svenska befolkningen använder sociala medier dagligen och både redaktionella och kommersiella framställningar sprids på olika digitala plattformar. I samband… (more)

▼ En stor del av den svenska befolkningen använder sociala medier dagligen och både redaktionella och kommersiella framställningar sprids på olika digitala plattformar. I samband med detta utvecklas ständigt nya marknadsföringsstrategier och influencer marketing är en av dem. Forbes meddelar att företag spenderar ungefär 255 miljoner dollar världen över på influencers varje månad. Influencer marketing förväntas att även fortsättningsvis växa som marknadsföringsstrategi på sociala medier och därför är det enligt oss angeläget att kasta ljus på somliga redaktionella konstruktioner med stor kommersiell effekt. Reklamlandskapet har förändrats och ett resultat av den fortskridande digitala utvecklingen är att även kommunikationssamhället ändras liksom marknadsföringsmetoderna. Marknaden har allt mer kommit att förflyttas till den digitala sfären och medieplattformar, därav har reklam i allt större utsträckning ökat på sociala medier. Allmänheten blir ständigt försedda med material på sociala medier och ibland kan det tyckas problematiskt att se vad det är för typ av budskap vi faktiskt tar del av. Vissa framställningar på digitala marknadskommunikationskanaler faller in under Marknadsföringslagen (2008:486), så länge det är framställningar med ett kommersiellt syfte. Problematiken på sociala medier är att många framställningar framstår som reklam kan emellertid vara redaktionellt innehåll och vice versa. Förekomsten av att dessa två typer av meddelanden sammanblandas är vanlig och gränsdragningen mellan marknadsföring enligt marknadsföringslagen och redaktionellt material kan tyckas svår med tanke på avsaknaden av vägledning men även gällande rätt på det specifika området. Uppsatsen ämnar granska marknadsföringslagens krav om kommersiellt syfte och ifall lagen förmår omfatta meddelanden på sociala medier vars budskap har för avsikt att påverka konsumenten. Detta är särskilt intressant då det i många fall inte framträder tydligt nog för konsumenten huruvida meddelandet är kommersiellt eller redaktionellt. I förarbete till MFL framförs explicit att lagens syfte bland annat ska tillgodose konsumentintressen. Lagstiftningen är teknikneutral och omfattar sålunda internet och sociala medier. Detta sätt att kommunicera och marknadsföra är en förhållandevis ny praktik och vi vill därför undersöka om MFL:s konsumentskydd är tidsenlig genom bland annat nuvarande lagstiftning, Kissie-domen och annan relevant praxis på ämnet.

Subjects/Keywords: Marketing; social media; commercial message; editorial content; influencer; The Marketing Act; Marknadsföring; sociala medier; kommersiellt meddelande; redaktionellt innehåll; influencer; marknadsföringslagen.; Law; Juridik; Law and Society; Juridik och samhälle

9 more images…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fauli, L. (2019). Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd. (Thesis). Karlstad UniversityKarlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fauli, Linn. “Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd.” 2019. Thesis, Karlstad UniversityKarlstad University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fauli, Linn. “Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd.” 2019. Web. 23 Jan 2021.

Vancouver:

Fauli L. Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd. [Internet] [Thesis]. Karlstad UniversityKarlstad University; 2019. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fauli L. Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd. [Thesis]. Karlstad UniversityKarlstad University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Kappe, E.R. The Effectiveness of Pharmaceutical Marketing.

Degree: 2011, Erasmus Research Institute of Management

URL: http://hdl.handle.net/1765/23610

► textabstractPharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote… (more)

Subjects/Keywords: VAR model; VEC model; data enrichment; detailing; endogeneity; hierarchical bayes; marketing strategy; pharmaceutical marketing; policy shift; prescription drugs; sales message content; science-based markets; scientific reviews

…Introduction Essay 2: Pharmaceutical Sales Message Content The marketing literature has found a large… …investigated the role of the information content provided in the sales message, while Churchill et al… …form and content of promotion efforts. These regulations are often different across countries… …for the industry, for example, collects data on the content of thousands of sales calls per… …x28;2000) consider the sales message to be the core of personal selling. In the second essay…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kappe, E. R. (2011). The Effectiveness of Pharmaceutical Marketing. (Doctoral Dissertation). Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/23610

Chicago Manual of Style (16^th Edition):

Kappe, E R. “The Effectiveness of Pharmaceutical Marketing.” 2011. Doctoral Dissertation, Erasmus Research Institute of Management. Accessed January 23, 2021. http://hdl.handle.net/1765/23610.

MLA Handbook (7^th Edition):

Kappe, E R. “The Effectiveness of Pharmaceutical Marketing.” 2011. Web. 23 Jan 2021.

Vancouver:

Kappe ER. The Effectiveness of Pharmaceutical Marketing. [Internet] [Doctoral dissertation]. Erasmus Research Institute of Management; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1765/23610.

Council of Science Editors:

Kappe ER. The Effectiveness of Pharmaceutical Marketing. [Doctoral Dissertation]. Erasmus Research Institute of Management; 2011. Available from: http://hdl.handle.net/1765/23610

		in
And / Or
		in
And / Or
		in
And / Or
		in

Open Access Theses and Dissertations