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You searched for subject:(message content). Showing records 1 – 21 of 21 total matches.

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Univerzitet u Beogradu

1. Pajović, Milivoje G., 1968-. Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама.

Degree: Fakultet političkih nauka, 2016, Univerzitet u Beogradu

Политичка теорија, политичка историја и методологија политичких наука - Методологија политичких наука / Political theory, Political history and Methodology of Political Sciencie - Methodology of… (more)

Subjects/Keywords: document content analysis method; communication process; message content; scientific research process; tendencies; latent content

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pajović, Milivoje G., 1. (2016). Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pajović, Milivoje G., 1968-. “Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама.” 2016. Thesis, Univerzitet u Beogradu. Accessed January 23, 2021. https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pajović, Milivoje G., 1968-. “Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама.” 2016. Web. 23 Jan 2021.

Vancouver:

Pajović, Milivoje G. 1. Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2021 Jan 23]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pajović, Milivoje G. 1. Примена методе анализе (садржаја) докумената у истраживањима у политичким наукама. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13570/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

2. van Dessel, Maria Margarita. The effectiveness of literalism-symbolism in business-to-business advertising.

Degree: 2010, Queensland University of Technology

 A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual,… (more)

Subjects/Keywords: business-to-business (B2B) advertising; literalism; symbolism; message content; advertising performance; scale development; content analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

van Dessel, M. M. (2010). The effectiveness of literalism-symbolism in business-to-business advertising. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/41548/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

van Dessel, Maria Margarita. “The effectiveness of literalism-symbolism in business-to-business advertising.” 2010. Thesis, Queensland University of Technology. Accessed January 23, 2021. https://eprints.qut.edu.au/41548/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

van Dessel, Maria Margarita. “The effectiveness of literalism-symbolism in business-to-business advertising.” 2010. Web. 23 Jan 2021.

Vancouver:

van Dessel MM. The effectiveness of literalism-symbolism in business-to-business advertising. [Internet] [Thesis]. Queensland University of Technology; 2010. [cited 2021 Jan 23]. Available from: https://eprints.qut.edu.au/41548/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

van Dessel MM. The effectiveness of literalism-symbolism in business-to-business advertising. [Thesis]. Queensland University of Technology; 2010. Available from: https://eprints.qut.edu.au/41548/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

3. Lee, Songyi. Exploring reciprocity and health messages in the social network context.

Degree: 2015, University of Georgia

 This research will explore user interaction in Twitter in regards to weight-loss strategies. This thesis is guided by uses-and-gratification theory. Characteristics of health information for… (more)

Subjects/Keywords: Reciprocity; Health message; Twitter; Social network; Content analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, S. (2015). Exploring reciprocity and health messages in the social network context. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/30980

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Songyi. “Exploring reciprocity and health messages in the social network context.” 2015. Thesis, University of Georgia. Accessed January 23, 2021. http://hdl.handle.net/10724/30980.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Songyi. “Exploring reciprocity and health messages in the social network context.” 2015. Web. 23 Jan 2021.

Vancouver:

Lee S. Exploring reciprocity and health messages in the social network context. [Internet] [Thesis]. University of Georgia; 2015. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10724/30980.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee S. Exploring reciprocity and health messages in the social network context. [Thesis]. University of Georgia; 2015. Available from: http://hdl.handle.net/10724/30980

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Missouri – Columbia

4. Whitteker, Bellyn K. E-community support for weight loss.

Degree: 2011, University of Missouri – Columbia

 [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore and understand the advantages of e-community… (more)

Subjects/Keywords: content analysis; short message service (SMS); e-community; support group

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Whitteker, B. K. (2011). E-community support for weight loss. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14585

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Whitteker, Bellyn K. “E-community support for weight loss.” 2011. Thesis, University of Missouri – Columbia. Accessed January 23, 2021. http://hdl.handle.net/10355/14585.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Whitteker, Bellyn K. “E-community support for weight loss.” 2011. Web. 23 Jan 2021.

Vancouver:

Whitteker BK. E-community support for weight loss. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10355/14585.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Whitteker BK. E-community support for weight loss. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14585

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Renebo, Christine; Bergsell, Michelle. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv.

Degree: Engineering and Business, 2017, University of Borås

The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how… (more)

Subjects/Keywords: the AIDA model; Visual content; Rational message; Emotional message; Instagram; AIDA-modellen; Visuellt innehåll; Rationellt budskap; Emotionellt budskap; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Renebo, Christine; Bergsell, M. (2017). Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Renebo, Christine; Bergsell, Michelle. “Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv.” 2017. Thesis, University of Borås. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Renebo, Christine; Bergsell, Michelle. “Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv.” 2017. Web. 23 Jan 2021.

Vancouver:

Renebo, Christine; Bergsell M. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv. [Internet] [Thesis]. University of Borås; 2017. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Renebo, Christine; Bergsell M. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv. [Thesis]. University of Borås; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

6. Catreux, Pauline. The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message.

Degree: Organisation and Entrepreneurship, 2016, Linnaeus University

  The aim of this thesis is to point out the importance of the ‘Communication Gap’ that exists within a leader-follower relationship, to present the… (more)

Subjects/Keywords: Communication Gap; Composition Asymmetry; Perception Asymmetry; Message Content; Understanding; Message Delivery; Nonverbal Communication; Leader; Follower; Encoding; Decoding.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Catreux, P. (2016). The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Catreux, Pauline. “The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message.” 2016. Thesis, Linnaeus University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Catreux, Pauline. “The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message.” 2016. Web. 23 Jan 2021.

Vancouver:

Catreux P. The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Catreux P. The Communication Gap : Towards an explanation of the discrepancy between the Content, the Delivery and the Understanding of a leader’s message. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

7. Fraustino, Julia Daisy. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook.

Degree: 2013, Penn State University

 Social media consumption is rising among U.S. adults, and corporations have begun to create online social presences to build relationships with their publics. Recent research… (more)

Subjects/Keywords: public relations; corporate social responsibility; message strategies; Facebook; content analysis; Fortune 500

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fraustino, J. D. (2013). Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/19968

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fraustino, Julia Daisy. “Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook.” 2013. Thesis, Penn State University. Accessed January 23, 2021. https://submit-etda.libraries.psu.edu/catalog/19968.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fraustino, Julia Daisy. “Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook.” 2013. Web. 23 Jan 2021.

Vancouver:

Fraustino JD. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook. [Internet] [Thesis]. Penn State University; 2013. [cited 2021 Jan 23]. Available from: https://submit-etda.libraries.psu.edu/catalog/19968.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fraustino JD. Corporate Ability or Social Responsibility? A Quantitative Content Analysis of Fortune 500 Companies' Message Strategies and Consumer Responses on Facebook. [Thesis]. Penn State University; 2013. Available from: https://submit-etda.libraries.psu.edu/catalog/19968

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Veríssimo, Leonor Ângelo. Informação ou publicidade?: o jornalismo como veículo de promoção de marcas.

Degree: 2017, Repositório Científico do Instituto Politécnico de Lisboa

Dissertação apresentada à Escola Superior de Comunicação Social como requisito parcial para obtenção de grau de mestre em Publicidade e Marketing.

Vivemos na era da… (more)

Subjects/Keywords: Publicidade; Jornalismo; Comunicação; Informação; Conteúdo da mensagem; Advertising; Journalism; Communication; Information; Content of message

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Veríssimo, L. . (2017). Informação ou publicidade?: o jornalismo como veículo de promoção de marcas. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Veríssimo, Leonor Ângelo. “Informação ou publicidade?: o jornalismo como veículo de promoção de marcas.” 2017. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Veríssimo, Leonor Ângelo. “Informação ou publicidade?: o jornalismo como veículo de promoção de marcas.” 2017. Web. 23 Jan 2021.

Vancouver:

Veríssimo L. Informação ou publicidade?: o jornalismo como veículo de promoção de marcas. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2017. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Veríssimo L. Informação ou publicidade?: o jornalismo como veículo de promoção de marcas. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/8464

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

9. Granath, Emil. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour.

Degree: Engineering and Science, 2020, Halmstad University

  Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation… (more)

Subjects/Keywords: Culture; Consumer behavior; Message content; Legislation and Betting; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Granath, E. (2020). How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Granath, Emil. “How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour.” 2020. Thesis, Halmstad University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Granath, Emil. “How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour.” 2020. Web. 23 Jan 2021.

Vancouver:

Granath E. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour. [Internet] [Thesis]. Halmstad University; 2020. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Granath E. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour. [Thesis]. Halmstad University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

10. Scott, Lindsey Brooke. Internet politics.

Degree: 2014, University of Georgia

 This thesis explores how U.S. Senate candidates utilized E-mail to contact potential voters in the 2006 election. E-mail messages were analyzed by using a computerized… (more)

Subjects/Keywords: E-mail; U.S. Senate; Internet; Framing; Issue Ownership; 2006 Election; Content Analysis; Unified Party Message

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Scott, L. B. (2014). Internet politics. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/24276

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Scott, Lindsey Brooke. “Internet politics.” 2014. Thesis, University of Georgia. Accessed January 23, 2021. http://hdl.handle.net/10724/24276.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Scott, Lindsey Brooke. “Internet politics.” 2014. Web. 23 Jan 2021.

Vancouver:

Scott LB. Internet politics. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10724/24276.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Scott LB. Internet politics. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/24276

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Paraty, Tiago Carvalho Almeida Ferreira. What is engaging content? : influence of the social media type of message on the consumer engagement.

Degree: 2017, RCAAP

 The process of communicating with consumers has changed dramatically with the rise of social media, as social networking sites have established themselves as a legitimate,… (more)

Subjects/Keywords: Consumer engagement; Message; Content; Social networking sites; Facebook; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Paraty, T. C. A. F. (2017). What is engaging content? : influence of the social media type of message on the consumer engagement. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Paraty, Tiago Carvalho Almeida Ferreira. “What is engaging content? : influence of the social media type of message on the consumer engagement.” 2017. Thesis, RCAAP. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Paraty, Tiago Carvalho Almeida Ferreira. “What is engaging content? : influence of the social media type of message on the consumer engagement.” 2017. Web. 23 Jan 2021.

Vancouver:

Paraty TCAF. What is engaging content? : influence of the social media type of message on the consumer engagement. [Internet] [Thesis]. RCAAP; 2017. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Paraty TCAF. What is engaging content? : influence of the social media type of message on the consumer engagement. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23558

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Melbourne

12. Brennan, Emily Margaret. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.

Degree: 2011, University of Melbourne

 Anti-smoking mass media campaigns play an important role in efforts to reduce the public health impact of tobacco. Although there is strong empirical evidence that… (more)

Subjects/Keywords: mass media campaigns; anti-smoking campaigns; anti-smoking television advertisements; message effects; interpersonal communication; conversation; conversation content; perceived effectiveness; transportation; self-referencing; narrative

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Brennan, E. M. (2011). Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. (Doctoral Dissertation). University of Melbourne. Retrieved from http://hdl.handle.net/11343/37137

Chicago Manual of Style (16th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Doctoral Dissertation, University of Melbourne. Accessed January 23, 2021. http://hdl.handle.net/11343/37137.

MLA Handbook (7th Edition):

Brennan, Emily Margaret. “Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects.” 2011. Web. 23 Jan 2021.

Vancouver:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Internet] [Doctoral dissertation]. University of Melbourne; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11343/37137.

Council of Science Editors:

Brennan EM. Changing smoking behaviour: the contribution of interpersonal communication to mass media campaign effects. [Doctoral Dissertation]. University of Melbourne; 2011. Available from: http://hdl.handle.net/11343/37137


University of Florida

13. Rhee, Eun Soo. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.

Degree: PhD, Mass Communication - Journalism and Communications, 2011, University of Florida

 The current study aimed to understand the characteristics of luxury brand and consumers? aspiration through analyzing advertising. Through the analysis of magazine advertisements of luxury… (more)

Subjects/Keywords: Advertising research; Automobiles; Brand image; Brands; Consumer advertising; Consumer research; Content analysis; Luxury goods; Magazines; Marketing; advertising  – brand  – creative  – luxury  – message

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rhee, E. S. (2011). Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043324

Chicago Manual of Style (16th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Doctoral Dissertation, University of Florida. Accessed January 23, 2021. https://ufdc.ufl.edu/UFE0043324.

MLA Handbook (7th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Web. 23 Jan 2021.

Vancouver:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Internet] [Doctoral dissertation]. University of Florida; 2011. [cited 2021 Jan 23]. Available from: https://ufdc.ufl.edu/UFE0043324.

Council of Science Editors:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Doctoral Dissertation]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043324


University of Florida

14. Wang, Rang. Assessing Content Marketing Strategy of Branded Youtube Channels.

Degree: M.Adv., Advertising - Journalism and Communications, 2017, University of Florida

Subjects/Keywords: branded; capability; category; celebrity; channel; content; emotion; endorsement; engagement; interactivity; marketing; media; message; resource; social; strategy; youtube

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APA (6th Edition):

Wang, R. (2017). Assessing Content Marketing Strategy of Branded Youtube Channels. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0051150

Chicago Manual of Style (16th Edition):

Wang, Rang. “Assessing Content Marketing Strategy of Branded Youtube Channels.” 2017. Masters Thesis, University of Florida. Accessed January 23, 2021. https://ufdc.ufl.edu/UFE0051150.

MLA Handbook (7th Edition):

Wang, Rang. “Assessing Content Marketing Strategy of Branded Youtube Channels.” 2017. Web. 23 Jan 2021.

Vancouver:

Wang R. Assessing Content Marketing Strategy of Branded Youtube Channels. [Internet] [Masters thesis]. University of Florida; 2017. [cited 2021 Jan 23]. Available from: https://ufdc.ufl.edu/UFE0051150.

Council of Science Editors:

Wang R. Assessing Content Marketing Strategy of Branded Youtube Channels. [Masters Thesis]. University of Florida; 2017. Available from: https://ufdc.ufl.edu/UFE0051150

15. Harris, Christina. A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT.

Degree: 2017, University of Kentucky

 Recently, sexting has gained popularity in both popular press and academic publications. Despite the prevalence of this communicative behavior, there is limited research that focuses… (more)

Subjects/Keywords: Multiple Goals; Sexting; Message Content; Relational Outcomes; Exploratory Factor Analysis; Social and Behavioral Sciences

…However, none of the previous studies examined the message content of sexting messages. Thus… …perspective to guide the current research, as this theory focuses on message creation, content, and… …behavior rather than the actual content. This is problematic for a few reasons. First, sexting is… …of the sext message. In support of this critique, Scott and Caughlin 2 (2014… …behavior and more on the actual message is warranted. Finally, much of the research on sexting is… 

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APA (6th Edition):

Harris, C. (2017). A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT. (Doctoral Dissertation). University of Kentucky. Retrieved from https://uknowledge.uky.edu/comm_etds/60

Chicago Manual of Style (16th Edition):

Harris, Christina. “A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT.” 2017. Doctoral Dissertation, University of Kentucky. Accessed January 23, 2021. https://uknowledge.uky.edu/comm_etds/60.

MLA Handbook (7th Edition):

Harris, Christina. “A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT.” 2017. Web. 23 Jan 2021.

Vancouver:

Harris C. A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT. [Internet] [Doctoral dissertation]. University of Kentucky; 2017. [cited 2021 Jan 23]. Available from: https://uknowledge.uky.edu/comm_etds/60.

Council of Science Editors:

Harris C. A MULTIPLE GOALS THEORETICAL APPROACH TO SEXTING: MESSAGE CONTENT AND SCALE DEVELOPMENT. [Doctoral Dissertation]. University of Kentucky; 2017. Available from: https://uknowledge.uky.edu/comm_etds/60


Liberty University

16. Davis, Paul. Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising.

Degree: 2013, Liberty University

 In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to… (more)

Subjects/Keywords: Advertising; Content Analysis; Elaboration Likelihood Model; Geico; Humorous Message Taxonomy; Marketing; Business Administration, General; Business Administration, Marketing; Language, Rhetoric and Composition; Mass Communications; Advertising and Promotion Management; Broadcast and Video Studies; Business; Communication; Communication Technology and New Media; Marketing; Mass Communication; Public Relations and Advertising; Rhetoric and Composition; Speech and Rhetorical Studies

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APA (6th Edition):

Davis, P. (2013). Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising. (Masters Thesis). Liberty University. Retrieved from http://digitalcommons.liberty.edu/masters/253

Chicago Manual of Style (16th Edition):

Davis, Paul. “Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising.” 2013. Masters Thesis, Liberty University. Accessed January 23, 2021. http://digitalcommons.liberty.edu/masters/253.

MLA Handbook (7th Edition):

Davis, Paul. “Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising.” 2013. Web. 23 Jan 2021.

Vancouver:

Davis P. Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising. [Internet] [Masters thesis]. Liberty University; 2013. [cited 2021 Jan 23]. Available from: http://digitalcommons.liberty.edu/masters/253.

Council of Science Editors:

Davis P. Fifteen Percent or More: A Content Analysis of Geico's Commercial Advertising. [Masters Thesis]. Liberty University; 2013. Available from: http://digitalcommons.liberty.edu/masters/253

17. ΤΣΟΥΡΒΑΚΑΣ, ΓΕΩΡΓΙΟΣ. ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ.

Degree: 1995, Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών

IT'S A HISTORICAL ANALYSIS IN THE SOCIAL CONTENT ON GREEK TELEVISION (COMMUNICATION)

ΑΠΟΤΕΛΕΙ ΜΙΑ ΔΙΑΧΡΟΝΙΚΗ ΜΕΛΕΤΗ ΣΤΟ ΚΟΙΝΩΝΙΚΟ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ ΣΤΗΝ ΕΛΛΗΝΙΚΗ ΤΗΛΕΟΡΑΣΗ.

Subjects/Keywords: ΑΝΑΛΥΣΗ ΓΕΝΩΝ; Ανάλυση περιεχομένου; Αφηγηματική ανάλυση; Επικοινωνία; Μέσα μαζικής επικοινωνίας; ΤΗΛΕΟΠΤΙΚΟ ΜΗΝΥΜΑ; Τηλεόραση; Communication; Content analysis; GENRES ANALYSIS; Mass media; NARRATIVEANALYSIS; Television; TELEVISION MESSAGE

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APA (6th Edition):

ΤΣΟΥΡΒΑΚΑΣ, . . (1995). ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. (Thesis). Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών. Retrieved from http://hdl.handle.net/10442/hedi/3477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ΤΣΟΥΡΒΑΚΑΣ, ΓΕΩΡΓΙΟΣ. “ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ.” 1995. Thesis, Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών. Accessed January 23, 2021. http://hdl.handle.net/10442/hedi/3477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ΤΣΟΥΡΒΑΚΑΣ, ΓΕΩΡΓΙΟΣ. “ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ.” 1995. Web. 23 Jan 2021.

Vancouver:

ΤΣΟΥΡΒΑΚΑΣ . ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. [Internet] [Thesis]. Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών; 1995. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10442/hedi/3477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ΤΣΟΥΡΒΑΚΑΣ . ΜΟΡΦΗ ΚΑΙ ΠΕΡΙΕΧΟΜΕΝΟ ΤΗΣ ΤΗΛΕΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ. [Thesis]. Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών; 1995. Available from: http://hdl.handle.net/10442/hedi/3477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brigham Young University

18. Infanger, Valori. Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty.

Degree: MA, 2009, Brigham Young University

  The purpose of this study was to determine whether the Dove Campaign for Real Beauty could be used to effectively expand the media-narrowed definition… (more)

Subjects/Keywords: Dove Campaign for Real Beauty; onslaught; body image; message boards; quantitative methodology; qualitative methodology; triangulation; descriptive content analysis; interpretive analysis; reception analysis; Communication

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APA (6th Edition):

Infanger, V. (2009). Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty. (Masters Thesis). Brigham Young University. Retrieved from https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd

Chicago Manual of Style (16th Edition):

Infanger, Valori. “Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty.” 2009. Masters Thesis, Brigham Young University. Accessed January 23, 2021. https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd.

MLA Handbook (7th Edition):

Infanger, Valori. “Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty.” 2009. Web. 23 Jan 2021.

Vancouver:

Infanger V. Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty. [Internet] [Masters thesis]. Brigham Young University; 2009. [cited 2021 Jan 23]. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd.

Council of Science Editors:

Infanger V. Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty. [Masters Thesis]. Brigham Young University; 2009. Available from: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd


University of New Mexico

19. Medina, Una E. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.

Degree: Department of Communication and Journalism, 2010, University of New Mexico

 One out of three Americans undergoes drunk-driving crashes; 23% result in death. To deter DWIs (Driving While under Influence), MADD (Mothers Against Drunk Drivers) created… (more)

Subjects/Keywords: Victim Impact panels; MADD; message effects; randomized trial; effect size; drunk driving; DWI; efficacy trial; method problems; methodological problems; communication theory; theory building; rhetorical analysis; triangulation; drunk driving; interventions; covariates; ANOVA; ANCOVA; survival analysis; message context; message content; message function; message intensity; message frequency; message metrics; message pathos; pathos; message decay; decay rate; message decay rate; intent to persuade; persuasion; confrontation; shame; shaming; public shaming; public censure; forewarning; perceived threat; reactance theory; assumptions; sampling error; recruitment error; non-adherence to condition; random assignment error; factorial design; operationalization; theory construct operationalization; methods informed by literature; methodological symbiosis; questionnaire reliability and validity; secondary data sources; public arrest record; public data; covariate operationalization; reactance constructs; content analysis; theme analysis; prior arrest; censored cases; QSR N6; SPSS; Excel; limitations; under-identification; attrition; population attrition; bimodal distribution; dichotomous variables; data splitting; discretizing data; time to recidivism; subsequent arrests; emotional change; emotion score; outliers; reactance antecedent; message dose; message dosage; treatment fidelity; assess treatment fidelity; predictor variables; controlling variables; demographic covariate; demographic predictor; confirmation bias; data bias; interaction effect; treatment effect; message design; fear appeal; message strength; anger; survival analysis; time dependence; mixed methods; study design; message standardization; internal validity; hard data; hard end-point data; marginal sample size; observed variables; intervening factors; intervening variables; sample size; in vivo; hierarchy of effects; emotional threat; older offenders; young offenders; intervention analysis; message-based approach; best practices; DWI intervention; DWI treatment; prior conditions; iconoclast; Drunks Against MADD Mothers; resistance; message design science

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APA (6th Edition):

Medina, U. E. (2010). MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. (Doctoral Dissertation). University of New Mexico. Retrieved from http://hdl.handle.net/1928/12395

Chicago Manual of Style (16th Edition):

Medina, Una E. “MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.” 2010. Doctoral Dissertation, University of New Mexico. Accessed January 23, 2021. http://hdl.handle.net/1928/12395.

MLA Handbook (7th Edition):

Medina, Una E. “MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL.” 2010. Web. 23 Jan 2021.

Vancouver:

Medina UE. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. [Internet] [Doctoral dissertation]. University of New Mexico; 2010. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1928/12395.

Council of Science Editors:

Medina UE. MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL. [Doctoral Dissertation]. University of New Mexico; 2010. Available from: http://hdl.handle.net/1928/12395

20. Fauli, Linn. Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd.

Degree: Law, 2019, Karlstad UniversityKarlstad University

  En stor del av den svenska befolkningen använder sociala medier dagligen och både redaktionella och kommersiella framställningar sprids på olika digitala plattformar. I samband… (more)

Subjects/Keywords: Marketing; social media; commercial message; editorial content; influencer; The Marketing Act; Marknadsföring; sociala medier; kommersiellt meddelande; redaktionellt innehåll; influencer; marknadsföringslagen.; Law; Juridik; Law and Society; Juridik och samhälle

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APA (6th Edition):

Fauli, L. (2019). Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd. (Thesis). Karlstad UniversityKarlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fauli, Linn. “Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd.” 2019. Thesis, Karlstad UniversityKarlstad University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fauli, Linn. “Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd.” 2019. Web. 23 Jan 2021.

Vancouver:

Fauli L. Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd. [Internet] [Thesis]. Karlstad UniversityKarlstad University; 2019. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fauli L. Marknadsföring på sociala medier : Det kommersiella budskapet och marknadsföringslagens konsumentskydd. [Thesis]. Karlstad UniversityKarlstad University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73123

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Kappe, E.R. The Effectiveness of Pharmaceutical Marketing.

Degree: 2011, Erasmus Research Institute of Management

 textabstractPharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote… (more)

Subjects/Keywords: VAR model; VEC model; data enrichment; detailing; endogeneity; hierarchical bayes; marketing strategy; pharmaceutical marketing; policy shift; prescription drugs; sales message content; science-based markets; scientific reviews

…Introduction Essay 2: Pharmaceutical Sales Message Content The marketing literature has found a large… …investigated the role of the information content provided in the sales message, while Churchill et al… …form and content of promotion efforts. These regulations are often different across countries… …for the industry, for example, collects data on the content of thousands of sales calls per… …x28;2000) consider the sales message to be the core of personal selling. In the second essay… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kappe, E. R. (2011). The Effectiveness of Pharmaceutical Marketing. (Doctoral Dissertation). Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/23610

Chicago Manual of Style (16th Edition):

Kappe, E R. “The Effectiveness of Pharmaceutical Marketing.” 2011. Doctoral Dissertation, Erasmus Research Institute of Management. Accessed January 23, 2021. http://hdl.handle.net/1765/23610.

MLA Handbook (7th Edition):

Kappe, E R. “The Effectiveness of Pharmaceutical Marketing.” 2011. Web. 23 Jan 2021.

Vancouver:

Kappe ER. The Effectiveness of Pharmaceutical Marketing. [Internet] [Doctoral dissertation]. Erasmus Research Institute of Management; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1765/23610.

Council of Science Editors:

Kappe ER. The Effectiveness of Pharmaceutical Marketing. [Doctoral Dissertation]. Erasmus Research Institute of Management; 2011. Available from: http://hdl.handle.net/1765/23610

.