subject:(marketing tools)

1. Pais, Sandra Sofia Ferreira. Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão.

Degree: 2018, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipvc.pt:20.500.11960/1996

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Mestrado em Gestão das Organizações : Ramo de Gestão de Empresas (parceria com a APNOR) na Escola Superior de Tecnologia e Gestão do Instituto Politécnico… (more)

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Mestrado em Gestão das Organizações : Ramo de Gestão de Empresas (parceria com a APNOR) na Escola Superior de Tecnologia e Gestão do Instituto Politécnico de Viana do Castelo

O presente relatório tem como intuito relatar as várias atividades de marketing digital realizadas no decorrer do estágio curricular, durante os meses de outubro 2015 e março 2016, na empresa BPHL – Assessoria Informática e de Gestão, no âmbito do Mestrado em Gestão das Organizações no ramo da Gestão de Empresas. O relatório é composto por quatro partes, designadamente o enquadramento teórico referente ao marketing digital, a apresentação da empresa de acolhimento do estágio, a descrição das atividades realizadas no estágio e as conclusões críticas. No enquadramento teórico, começa-se por realizar-se uma breve apresentação dos conceitos de Marketing Digital. Posteriormente explica-se de forma resumida o Plano de Marketing Digital e, por fim, identifica-se as principais ferramentas do Marketing Digital e as suas respetivas ferramentas de análise. Por último, descreve-se as atividades desenvolvidas durante o estágio curricular e apresenta-se uma conclusão com uma reflexão crítica sobre as aprendizagens, as dificuldades e as propostas de melhoria, segundo a perspetiva obtida.

The purpose of this report is to report on the various digital marketing activities carried out during the course of the curriculum internship during the months of October 2015 and March 2016 at the company BPHL - Assessoria Informatics e de Gestion, within the scope of the Masters in Management of Organizations in the field Of Business Management. The report consists of four parts, namely the theoretical framework for digital marketing, the presentation of the company hosting the internship, the description of the activities carried out in the internship and the critical conclusions. The theoretical framework begins by making a brief contextualization that reflects the concept of Digital Marketing. Subsequently, the Digital Marketing Plan is briefly explained and, finally, the main tools of Digital Marketing and its respective analysis tools are identified. Finally, we describe the activities developed in the context of work during the curricular internship and a conclusion is made where I make a critical reflection on the learning, the difficulties and the proposals of improvement, according to the perspective obtained.

Advisors/Committee Members: Carvalho, Pedro, Gonçalves, Elisabete.

Subjects/Keywords: Marketing; Marketing digital; Plano de marketing digital; Ferramentas.; Digital marketing; Digital marketing plan; Tools

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pais, S. S. F. (2018). Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipvc.pt:20.500.11960/1996

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pais, Sandra Sofia Ferreira. “Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão.” 2018. Thesis, RCAAP. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipvc.pt:20.500.11960/1996.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pais, Sandra Sofia Ferreira. “Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão.” 2018. Web. 08 Mar 2021.

Vancouver:

Pais SSF. Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão. [Internet] [Thesis]. RCAAP; 2018. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipvc.pt:20.500.11960/1996.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pais SSF. Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão. [Thesis]. RCAAP; 2018. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipvc.pt:20.500.11960/1996

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Lantz, Jessica. Allsvensk fotbollssponsring.

Degree: 2013, , School of Management

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4621

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Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it… (more)

Subjects/Keywords: Marketing tools; Sponsorship; ERK-model; Allsvenskan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lantz, J. (2013). Allsvensk fotbollssponsring. (Thesis). , School of Management. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4621

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lantz, Jessica. “Allsvensk fotbollssponsring.” 2013. Thesis, , School of Management. Accessed March 08, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4621.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lantz, Jessica. “Allsvensk fotbollssponsring.” 2013. Web. 08 Mar 2021.

Vancouver:

Lantz J. Allsvensk fotbollssponsring. [Internet] [Thesis]. , School of Management; 2013. [cited 2021 Mar 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4621.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lantz J. Allsvensk fotbollssponsring. [Thesis]. , School of Management; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4621

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Delft University of Technology

3. Veelenturf, Puck (author). Marketing for Makers: Developing a strategy for Makerting.

Degree: 2020, Delft University of Technology

URL: http://resolver.tudelft.nl/uuid:a2cfdfa2-8c58-4eba-85c1-c9adf706c746

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Makerting is a company based in Den Haag that focuses on helping makers in marketing related challenges. Building their brand to exploit this on expositions… (more)

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Makerting is a company based in Den Haag that focuses on helping makers in marketing related challenges. Building their brand to exploit this on expositions and eventually make a living as an artist. Every year 7290 graduates from creative studies enter the professional world (Vereniging Hogescholen, Den Haag, 2017). Besides the things that they learn about the profession on art schools there is a limited amount of time spend on marketing and business related aspects. As shown in research provided by Artists Interaction and Representation (2011) 90% of fine artists are self-employed. Artistic talent therefore seems not to be enough to guarantee professional career in the arts. This is where Makerting comes in. In this thesis the focus lies on the needs for makers to sustain a living in the art world. Throughout extensive interviews, with makers that are at the beginning of their career and makers that can already make a living of their art, a model is developed to display these needs and actions that makers should take. Together with a thorough exploration of the company and the context where Makerting in functions, the design framework was shaped. In this framework multiple concepts evolved that together lead to the company strategy for Makerting. This strategies is displayed in a strategic and a tactical roadmap. With eventually the goal for Makerting to fit in the future vision of the art world: ‘‘Creating a marketing embracing maker society to act as leaders in the transformation of the art world.’’ The strategy has multiple layers, as Makerting will continue with the services that it already offers, the 1-on-1 coaching with makers and masterclasses at multiple institutions. On top of this Makerting should in the first stage of the strategy get a bigger following to create a marketing embracing community. Showing what marketing is to a wider audience by making tools like the ‘Black hole explore‘ and ‘Maker Making’ to let makers get acquainted with the company and lowering the negativity around marketing. In the second stage of the strategy Makerting should focus on building the platform to get makers together to enhance this community feeling. ‘Makerklas’ and ‘M - the maker platform’ are services that Makerting should add to share the marketing knowledge and minimize the individual feeling that makers encounter. In the last stage of the strategy Makerting should use this marketing embracing community to change the perspective in the art world. As the art world is slowly transforming, the Makerting community should act as leaders in this transformation.

Strategic Product Design

Advisors/Committee Members: Hultink, Erik-Jan (mentor), Beets, Margreet (graduation committee), van Gennep-Jansma, Marlou (graduation committee), Delft University of Technology (degree granting institution).

Subjects/Keywords: Strategic Roadmap; Service Design; Marketing; marketing communication tools; creative toolkit

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Veelenturf, P. (. (2020). Marketing for Makers: Developing a strategy for Makerting. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:a2cfdfa2-8c58-4eba-85c1-c9adf706c746

Chicago Manual of Style (16^th Edition):

Veelenturf, Puck (author). “Marketing for Makers: Developing a strategy for Makerting.” 2020. Masters Thesis, Delft University of Technology. Accessed March 08, 2021. http://resolver.tudelft.nl/uuid:a2cfdfa2-8c58-4eba-85c1-c9adf706c746.

MLA Handbook (7^th Edition):

Veelenturf, Puck (author). “Marketing for Makers: Developing a strategy for Makerting.” 2020. Web. 08 Mar 2021.

Vancouver:

Veelenturf P(. Marketing for Makers: Developing a strategy for Makerting. [Internet] [Masters thesis]. Delft University of Technology; 2020. [cited 2021 Mar 08]. Available from: http://resolver.tudelft.nl/uuid:a2cfdfa2-8c58-4eba-85c1-c9adf706c746.

Council of Science Editors:

Veelenturf P(. Marketing for Makers: Developing a strategy for Makerting. [Masters Thesis]. Delft University of Technology; 2020. Available from: http://resolver.tudelft.nl/uuid:a2cfdfa2-8c58-4eba-85c1-c9adf706c746

Brno University of Technology

4. Kučerová, Adéla. Rizika v oblasti řízení marketingových nástrojů: Risks Related to Marketing Tools Management.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/179462

► The dissertation "Risks Related to Marketing Tools Management" deals with analysis of marketing tools in the company Sonnentor s. r. o. The main target of… (more)

Subjects/Keywords: Marketing; marketingové nástroje; riziko; analýza rizik; Marketing; marketing tools; risk; risk analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kučerová, A. (2019). Rizika v oblasti řízení marketingových nástrojů: Risks Related to Marketing Tools Management. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/179462

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kučerová, Adéla. “Rizika v oblasti řízení marketingových nástrojů: Risks Related to Marketing Tools Management.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/179462.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kučerová, Adéla. “Rizika v oblasti řízení marketingových nástrojů: Risks Related to Marketing Tools Management.” 2019. Web. 08 Mar 2021.

Vancouver:

Kučerová A. Rizika v oblasti řízení marketingových nástrojů: Risks Related to Marketing Tools Management. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/179462.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kučerová A. Rizika v oblasti řízení marketingových nástrojů: Risks Related to Marketing Tools Management. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/179462

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

5. Dřínková, Hana. Marketingové řízení firmy: Marketing Management of a Company.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/2097

► This thesis is dedicated to the theme „Marketing management of the company” its point is awareness of marketing tools in Czech companies. The diploma thesis… (more)

Subjects/Keywords: Marketingový výzkum; nástroje marketingových analýz; marketingová strategie; Marketing research; marketing management tools. marketing strategy

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APA (6^th Edition):

Dřínková, H. (2018). Marketingové řízení firmy: Marketing Management of a Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/2097

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Dřínková, Hana. “Marketingové řízení firmy: Marketing Management of a Company.” 2018. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/2097.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Dřínková, Hana. “Marketingové řízení firmy: Marketing Management of a Company.” 2018. Web. 08 Mar 2021.

Vancouver:

Dřínková H. Marketingové řízení firmy: Marketing Management of a Company. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/2097.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dřínková H. Marketingové řízení firmy: Marketing Management of a Company. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/2097

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

6. Pinto, Carina Liliana Simões. Marketing no terceiro sector : estudo de caso em organizações sem fins lucrativos portuguesas.

Degree: 2012, Technical University of Lisbon

URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10951

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Mestrado em Ciências Empresariais

A adaptação do Marketing e das suas práticas, bem como o seu reconhecimento enquanto função de negócio por parte das organizações… (more)

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Mestrado em Ciências Empresariais

A adaptação do Marketing e das suas práticas, bem como o seu reconhecimento enquanto função de negócio por parte das organizações sem fins lucrativos é uma temática que tem ganho cada vez mais relevância no panorama académico. Apesar da reduzida investigação sobre esta área em Portugal, a literatura revela que a introdução do Marketing Social no Terceiro Sector traz inúmeras vantagens para as entidades sem fins lucrativos. Como tal, o presente estudo visa perceber se o Marketing é reconhecido como função de negócio pelas instituições sem fins lucrativos portuguesas, se estas adoptam e utilizam ferramentas e práticas estruturadas de Marketing Social e se o fazem de forma adequada ou insuficiente. Neste trabalho foi estudado o caso específico de duas organizações sem fins lucrativos da área ambiental - Sociedade Ponto Verde e World Wide Fund For Nature -, tendo sido utilizada uma metodologia de carácter qualitativo, bem como um survey aplicado a uma amostra não probabilística por conveniência. Os resultados mostraram que as entidades sem fins lucrativos estudadas apresentam diferentes graus de reconhecimento, complexidade e utilização da função de Marketing e das suas práticas. Verificou-se, ainda, que não existe plena utilização das ferramentas e práticas de Marketing nas organizações analisadas.

The adaptation of Marketing and its practices as well as its recognition as a business function by the Nonprofit Organizations is a subject increasingly relevant in the academic panorama. Despite the limited research on this subject in Portugal, the literature shows that the introduction of Social Marketing in the Third Sector brings many advantages for the Nonprofit Organizations. This study aims to understand whether Marketing is recognized as a business function by the portuguese Nonprofit Institutions, if they adopt and use structured Social Marketing practices and if they do it adequately or insufficiently. This work studies the specific case of two Nonprofit Environmental Organizations - Sociedade Ponto Verde and World Wide Fund For Nature - and the data collection was achieved by using a qualitative methodology as well as a survey applied to a non-probabilistic and convenient sample. The results revealed that the Nonprofit Organizations studied have different degrees of recognition, complexity and use of the Marketing function and its practices. However, the organizations analyzed do not use marketing tools to their fullest extent.

Advisors/Committee Members: Nevado, Pedro Picaluga.

Subjects/Keywords: Marketing Social; Terceiro Sector; Organizações Sem Fins Lucrativos; Ferramentas de Marketing; Social Marketing; Third Sector; Nonprofit Organizations; Marketing Tools

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pinto, C. L. S. (2012). Marketing no terceiro sector : estudo de caso em organizações sem fins lucrativos portuguesas. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10951

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pinto, Carina Liliana Simões. “Marketing no terceiro sector : estudo de caso em organizações sem fins lucrativos portuguesas.” 2012. Thesis, Technical University of Lisbon. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10951.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pinto, Carina Liliana Simões. “Marketing no terceiro sector : estudo de caso em organizações sem fins lucrativos portuguesas.” 2012. Web. 08 Mar 2021.

Vancouver:

Pinto CLS. Marketing no terceiro sector : estudo de caso em organizações sem fins lucrativos portuguesas. [Internet] [Thesis]. Technical University of Lisbon; 2012. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10951.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pinto CLS. Marketing no terceiro sector : estudo de caso em organizações sem fins lucrativos portuguesas. [Thesis]. Technical University of Lisbon; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10951

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

7. Pazdera, Tomáš. Návrh marketingové komunikace pro akciovou společnost: Proposal of marketing communication for stock company.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/25767

Master´s thesis proposes a marketing communication for 1. FC Brno joint-stock company. Studied company´s business activities are focused on specific segment of market with substantial use of marketig tools. Prezentation itself is based on some important analysis. Advisors/Committee Members: Šimberová, Iveta (advisor), Jindra, Josef (referee).

Subjects/Keywords: marketing; marketingová komunikace; marketingové nástroje; strategie; analýza; reklama; zákazník; cíl; marketing; marketing communication; marketing tools; strategy; analysis; advertisement; customer; object

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pazdera, T. (2019). Návrh marketingové komunikace pro akciovou společnost: Proposal of marketing communication for stock company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/25767

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pazdera, Tomáš. “Návrh marketingové komunikace pro akciovou společnost: Proposal of marketing communication for stock company.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/25767.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pazdera, Tomáš. “Návrh marketingové komunikace pro akciovou společnost: Proposal of marketing communication for stock company.” 2019. Web. 08 Mar 2021.

Vancouver:

Pazdera T. Návrh marketingové komunikace pro akciovou společnost: Proposal of marketing communication for stock company. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/25767.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pazdera T. Návrh marketingové komunikace pro akciovou společnost: Proposal of marketing communication for stock company. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/25767

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

8. Strupek, Ondřej. Návrh komunikačního plánu: Proposal of Communication Plan.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/12729

► This bachelor thesis analyses the actual position of the company KZK Ltd. on the market. Data obtained by the situational analysis help the company suggest… (more)

Subjects/Keywords: Komunikační mix; komunikační strategie; marketing; marketingové nástroje; marketingový mix.; Communication mix; communication strategy; marketing; marketing tools; marketing mix.

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APA (6^th Edition):

Strupek, O. (2019). Návrh komunikačního plánu: Proposal of Communication Plan. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/12729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Strupek, Ondřej. “Návrh komunikačního plánu: Proposal of Communication Plan.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/12729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Strupek, Ondřej. “Návrh komunikačního plánu: Proposal of Communication Plan.” 2019. Web. 08 Mar 2021.

Vancouver:

Strupek O. Návrh komunikačního plánu: Proposal of Communication Plan. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/12729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Strupek O. Návrh komunikačního plánu: Proposal of Communication Plan. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/12729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

9. Lu, Chia-Wen. The Implementation of Digital Marketing Tools in National Taiwan Museum of Fine Arts.

Degree: Master, Theatre Arts, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516117-201227

► Due to the coming of digital era, people's lifestyle and behavior change. It also influences the way of museum to communicate with their visitors. The… (more)

▼ Due to the coming of digital era, people's lifestyle and behavior change. It also influences the way of museum to communicate with their visitors. The communication tools used in the past were television, newspapers and magazines. As the competition getting intensive, the study attempts to discuss the transformation of museum marketing during the digital age. What are the changes from traditional to digital marketing? How does the museum use digital marketing as a communication tool? How does the development and future trend of museum digital marketing? Case studies are selected as major research methodology. The case is National Taiwan Museum of Fine Arts. Document analysis, observation and interviews are ways of data collection. Major organizers, Chief of Education Division, Associate Researcher of Education Division, Chief of Library Service Division, Public Relations and audiences are interviewed to gather data. . The main research questions are: 1. What is the marketing mix of National Taiwan Museum of Fine Arts (Product, Presentation, Price, Place, Promotion, and People)? What are the changes from traditional to digital marketing? How does the museum collaborate with their partners? 2. How does the museum use digital tools for marketing? 3. How does the characteristics of National Taiwan Museum of Fine Arts in digital marketing? And, what are future trends? How to evaluate effectiveness of museum digital marketing? The major conclusion of the study can be summarized as follows: 1. The digital tools using by the National Taiwan Museum of Fine Arts includes hardware equipment and software. It also extends to exhibition, activity, and audience participation. 2. The channel of promotion has changed from traditional to digital media. Tool used can be divided into three types: (1) Information delivery includes websites, community media, youtube video and e-mail. (2) Exhibition facility includes mobile applications and electronic boards. (3) Educational experience includes game marketing. 3. The study found most visitors are getting information from the official website. They use social media, but do not search museum fan page to get information or interactive with the museum. Therefore, those subscrib fan pages or frequent interaction with museum are the target customer of the museum. 4. National Taiwan Museum of Fine Arts uses various digital tools for promotion. However, most audiences do not know that the museum have used social media, audio/video platform and apps. 5. Due to lower demand of using digital tools, there is no data monitoring or further evaluation and analysis in National Taiwan Museum of Fine Arts. Recommendations are as follows: 1. Strengthen the promotion of apps as well as all kinds of digital tools; 2. Enhance the interaction between museum space and the audience; 3. Create a list of event members, classified audience preference information 4. Increase the use of digital tools for promoting the museum. 5. Emphasizing the use of digital tools to collect data and evaluate data; 6. Cauculving… Advisors/Committee Members: Jasper Hsieh (chair), Chen, Shang-Ying (committee member), Chao, Hsin-Yi (chair).

Subjects/Keywords: digital marketing; National Taiwan Museum of Fine Arts; digital era; digital tools; museum marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lu, C. (2017). The Implementation of Digital Marketing Tools in National Taiwan Museum of Fine Arts. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516117-201227

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Chia-Wen. “The Implementation of Digital Marketing Tools in National Taiwan Museum of Fine Arts.” 2017. Thesis, NSYSU. Accessed March 08, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516117-201227.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Chia-Wen. “The Implementation of Digital Marketing Tools in National Taiwan Museum of Fine Arts.” 2017. Web. 08 Mar 2021.

Vancouver:

Lu C. The Implementation of Digital Marketing Tools in National Taiwan Museum of Fine Arts. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Mar 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516117-201227.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. The Implementation of Digital Marketing Tools in National Taiwan Museum of Fine Arts. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0516117-201227

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Vilnius Gediminas Technical University

10. Montvydaitė, Inga. Užsienio rinkodaros patirties pritaikymo galimybių tyrimas Lietuvos viešajame transporte.

Degree: Master, Marketing and Administration, 2010, Vilnius Gediminas Technical University

URL: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100701_091851-31502 ;

►

Baigiamojo magistrinio darbo tikslas – pritaikyti užsienio rinkodaros viešojo transporto patirtį Lietuvos viešojo transporto patrauklumo problemai spręsti. Analitinėje dalyje yra atlikta mokslinių darbų, literatūros analizė… (more)

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Baigiamojo magistrinio darbo tikslas – pritaikyti užsienio rinkodaros viešojo transporto patirtį Lietuvos viešojo transporto patrauklumo problemai spręsti. Analitinėje dalyje yra atlikta mokslinių darbų, literatūros analizė magistrinio darbo tema, taip pat pateikta užsienio rinkodaros viešajame transporte patirties, gerosios praktikos apžvalga bei analizė. Darbe dėmesys yra koncentruojamas ir į Lietuvos viešojo transporto esamą padėtį, jo patrauklumo problemos identifikavimą, atliekant viešojo transporto esamos padėties įvertinimą bei SSGG analizę. Siekiant tikslaus ir pagrįsto problemos formulavimo buvo atliktas Lietuvos viešojo transporto patrauklumo problemos priežasčių identifikavimo tyrimas. Tiriamojoje magistrinio darbo dalyje, įrodant iškeltas dvi hipotezes, Lietuvos viešajojo transporto patrauklumo problemai spręsti buvo pasiūlytos ir sumodeliuotos keturios rinkodaros priemonės bei atlikta tų priemonių galimybių analizė. Atliekant užsienio rinkodaros patirties taikymo Lietuvos viešajame transporte galimybių analizę buvo atliktas ekspertinis tyrimas, pateiktos tyrimo išvados. Darbe kiekvienai rinkodaros priemonei atlikta finansinė, valstybinio ir privataus sektoriaus bendradarbiavimo galimybių bei perspektyvų ir prognozės analizė. Atlikus visus tyrimus ir analizes magistrinio darbo pabaigoje yra pateikiamos išvados ir pasiūlymai. Darbą sudaro 5 dalys: įvadas, analitine–metodine dalis, eksperimentine–tiriamoji dalis, išvados ir siūlymai, literatūros sąrašas. Darbo... [toliau žr. visą tekstą]

The goal of master thesis is feasibility study for use foreign marketing experience within public transport in Lithuania to solve the problem of declining attraction and demand of public transport. Scientific papers, literary analysis of the master thesis, foreign public transport experience and best practice are review and analysis in the analytical part. To make a reach for based formulation of thesis problem was made the current situation’s analysis in Lithuanian public transport, SWOT analysis and “non-use of public transport “.Experimental part of master thesis describes the investigation process and the results obtained, the results of analysis performed. To prove the hypothesis was carried out expert analysis, marketing analysis tools for Lithuania public transport, perspective and prognosis analysis. The study results confirmed that attractiveness and demand of public transport is decreasing and it is necessary the marketing activity in Lithuanian public transport. The thesis contains 5 parts as follows: introduction, analytical and experimental parts, conclusions and suggestions, references. Thesis consists of: 114 pages of text without appendixes, 48 pictures, 30 tables, 52 bibliographical entries. Appendixes included.

Advisors/Committee Members: Palšaitis, Ramūnas (Master’s thesis supervisor), Baublys, Juozas (Master’s degree committee member), Petreliene, Angelika (Master’s thesis advisor), Vasiliauskas, Aidas Vasilis (Master’s thesis advisor), Butkevičius , Jonas (Master’s thesis reviewer).

Subjects/Keywords: Viešasis transportas; Rinkodara; Pozicionavimas; Rinkodaros priemonės; Public transport; Marketing; Positioning; Marketing tools

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Montvydaitė, Inga. (2010). Užsienio rinkodaros patirties pritaikymo galimybių tyrimas Lietuvos viešajame transporte. (Masters Thesis). Vilnius Gediminas Technical University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100701_091851-31502 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

Montvydaitė, Inga. “Užsienio rinkodaros patirties pritaikymo galimybių tyrimas Lietuvos viešajame transporte.” 2010. Masters Thesis, Vilnius Gediminas Technical University. Accessed March 08, 2021. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100701_091851-31502 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

Montvydaitė, Inga. “Užsienio rinkodaros patirties pritaikymo galimybių tyrimas Lietuvos viešajame transporte.” 2010. Web. 08 Mar 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Montvydaitė, Inga. Užsienio rinkodaros patirties pritaikymo galimybių tyrimas Lietuvos viešajame transporte. [Internet] [Masters thesis]. Vilnius Gediminas Technical University; 2010. [cited 2021 Mar 08]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100701_091851-31502 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Montvydaitė, Inga. Užsienio rinkodaros patirties pritaikymo galimybių tyrimas Lietuvos viešajame transporte. [Masters Thesis]. Vilnius Gediminas Technical University; 2010. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100701_091851-31502 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Jönköping University

11. Lunina, Yulia. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market.

Degree: Jönköping International Business School, 2020, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976

► This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The… (more)

Subjects/Keywords: Dark market; alcohol marketing; marketing communication tools; the AIDA model; Business Administration; Företagsekonomi

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APA (6^th Edition):

Lunina, Y. (2020). Marketing communications in conditions of strict regulation of advertising: case of the alcohol market. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lunina, Yulia. “Marketing communications in conditions of strict regulation of advertising: case of the alcohol market.” 2020. Thesis, Jönköping University. Accessed March 08, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lunina, Yulia. “Marketing communications in conditions of strict regulation of advertising: case of the alcohol market.” 2020. Web. 08 Mar 2021.

Vancouver:

Lunina Y. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market. [Internet] [Thesis]. Jönköping University; 2020. [cited 2021 Mar 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lunina Y. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Delft University of Technology

12. Harmsen, Sanne (author). The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector.

Degree: 2018, Delft University of Technology

URL: http://resolver.tudelft.nl/uuid:52addec0-7aa4-4389-bb4d-28bcc85506c0

► Purpose: This graduation research has the purpose explore the use of marketing in real estate development projects in the residential sector, based on the characteristics… (more)

▼ Purpose: This graduation research has the purpose explore the use of marketing in real estate development projects in the residential sector, based on the characteristics of marketing on corporate level, project level and the end-user. Research question: What are the characteristics of marketing in project development, focussed on the corporate level, project level and the end-user and how are they related?Research design/method/approach: To gain insight on the relation between marketing and real estate development, a multiple case study is conducted. Three project development companies are studied by means of one representative case and one extreme case. Furthermore, the marketing managers are studied to provide insights in the role of marketing on the corporate level. By means of literature review, document analysis and cross case analysis, theoretical and empirical findings are conducted. These findings are compared and have led to the characteristics of marketing in project development. Findings: The graduation research has resulted in a set of characteristics, based on the corporate level, project level and the end-user. Results are; the position of marketing in the business organisation is becoming increasingly important and is indicated that marketing is not part of the competences of a project developer and many of the marketing tasks are based on experience and knowledge and involve external parties. Therefore, extern experts, such as publicity agencies and brokers, are involved in the development process. The marketing of a house is partly based on the promotion of an experience, in which the brand and the look & feel are both very important. Registrations of potential clients are important, since they provide a lot of information. Therefore, marketing campaigns are used. If the response is too low, the marketing campaigns are upscaled. The marketing communication starts with a website and a Facebook page and have regular communication tools. Marketing of complex housing projects provide more time and effort than standardized housing projects. The relation between the three different levels depends on the type of project and its context and the vision of the project development company. Limitations: The graduation process should be fulfilled in a time-frame of approximately nine months, which means choices need to be made about the demarcation of this research. Therefore, six case studies on real estate development projects and three case studies on marketing managers have been conducted. Tringulation is used to increase the validity of the findings of the case studies. Practical implications: A company’s success is often related to its marketing capabilities, however In Dutch real estate development practice marketing is an underexposed topic. Research on this relation might provide project developers with more insight and reflection on their working methods and it will cover a part of Dutch real estate development that has not been extensive executed yet. Originality/value: The relation between… Advisors/Committee Members: Heurkens, Erwin (mentor), Zijlstra, Sake (mentor), Delft University of Technology (degree granting institution).

Subjects/Keywords: Marketing; Dutch residential sector; real estate development practice; end-user; marketing communication tools

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APA (6^th Edition):

Harmsen, S. (. (2018). The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:52addec0-7aa4-4389-bb4d-28bcc85506c0

Chicago Manual of Style (16^th Edition):

Harmsen, Sanne (author). “The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector.” 2018. Masters Thesis, Delft University of Technology. Accessed March 08, 2021. http://resolver.tudelft.nl/uuid:52addec0-7aa4-4389-bb4d-28bcc85506c0.

MLA Handbook (7^th Edition):

Harmsen, Sanne (author). “The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector.” 2018. Web. 08 Mar 2021.

Vancouver:

Harmsen S(. The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector. [Internet] [Masters thesis]. Delft University of Technology; 2018. [cited 2021 Mar 08]. Available from: http://resolver.tudelft.nl/uuid:52addec0-7aa4-4389-bb4d-28bcc85506c0.

Council of Science Editors:

Harmsen S(. The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector. [Masters Thesis]. Delft University of Technology; 2018. Available from: http://resolver.tudelft.nl/uuid:52addec0-7aa4-4389-bb4d-28bcc85506c0

13. Jaglan, Vivek. Approach of agent oriented technology in designing of marketing research tools; -.

Degree: Computer Engineering, 2012, Suresh Gyan Vihar University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/10165

►

The marketing research tools is concerned specifically about handling marketing processes and help in control markets problems, so that they get maximum business and maximum… (more)

▼

The marketing research tools is concerned specifically about handling marketing processes and help in control markets problems, so that they get maximum business and maximum profit from this business and they work all these by smoothly and highly efficient. In the marketing research tool development there is lack of systematic methods and intelligence approach, and normally all traditional marketing research tools are single application handlers and unidirectional, these type of lacking can be removed by using agent technology. By using the agent base architecture of marketing research tools it over come the limitations of traditional marketing research tools. Use of Agent - Based Role Modeling (ABRM) and Multi Agent in Case Base Reasoning (MA-CBR) approaches provide the better designs in agent technology. Marketing research tools are useful in gathering information about markets or customers and their competitors in the market. In our research work, we have taken up a main task of designing and developing an agent-based marketing research tool s prototype system using agent-programming tool based on the conceptual model and to validate the system via face validation to examine its efficacy and usefulness. In this process we have developed a prototype agent-based negotiation model to facilitate market research. The intention is to over come the limitation of traditional marketing research tools. Traditional software systems often cannot cope with the intricacy of complex real-world domains due to the presence of uncertainty and approximate knowledge as is commonly the case in environmental and industrial areas. The aim of this work is to develop a marketing research tools frame which is capable of performing the various business activities in complex real-world domains using an Intelligent Agent approach with Case-based Reasoning. Approach of agent oriented technology in designing of marketing research tools, enhance the efficiency and capability of traditional Marketing research Tools.

References p.96-106

Advisors/Committee Members: Srinivasan, S.

Subjects/Keywords: Computer Science; agent oriented technology; marketing research tools

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APA (6^th Edition):

Jaglan, V. (2012). Approach of agent oriented technology in designing of marketing research tools; -. (Thesis). Suresh Gyan Vihar University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/10165

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jaglan, Vivek. “Approach of agent oriented technology in designing of marketing research tools; -.” 2012. Thesis, Suresh Gyan Vihar University. Accessed March 08, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/10165.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jaglan, Vivek. “Approach of agent oriented technology in designing of marketing research tools; -.” 2012. Web. 08 Mar 2021.

Vancouver:

Jaglan V. Approach of agent oriented technology in designing of marketing research tools; -. [Internet] [Thesis]. Suresh Gyan Vihar University; 2012. [cited 2021 Mar 08]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/10165.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jaglan V. Approach of agent oriented technology in designing of marketing research tools; -. [Thesis]. Suresh Gyan Vihar University; 2012. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/10165

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Nairobi

14. Muchemi, Kevin W. The effectiveness of marketing communication tools on alumni relations for universities in Kenya .

Degree: 2012, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13226

► The study attempted to establish the effectiveness of marketing communication tools in Kenya. A sample of 136 alumni from all 34 universities in Kenya was… (more)

Subjects/Keywords: effectiveness of marketing; communication tools; alumni relations; universities in Kenya

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APA (6^th Edition):

Muchemi, K. W. (2012). The effectiveness of marketing communication tools on alumni relations for universities in Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13226

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Muchemi, Kevin W. “The effectiveness of marketing communication tools on alumni relations for universities in Kenya .” 2012. Thesis, University of Nairobi. Accessed March 08, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13226.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Muchemi, Kevin W. “The effectiveness of marketing communication tools on alumni relations for universities in Kenya .” 2012. Web. 08 Mar 2021.

Vancouver:

Muchemi KW. The effectiveness of marketing communication tools on alumni relations for universities in Kenya . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2021 Mar 08]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13226.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muchemi KW. The effectiveness of marketing communication tools on alumni relations for universities in Kenya . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13226

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Ghana

15. Darkwaah, N.A. Impact of Agricultural Marketing Information Tools (AMITS) on Income of Maize Farmers in the Akwapim South District of Ghana .

Degree: 2018, University of Ghana

URL: http://ugspace.ug.edu.gh/handle/123456789/30724

► Agricultural Marketing Information Tools (AMITs) is a technology which is designed to gather, process and distribute information based on the conditions and dynamics of agricultural… (more)

Subjects/Keywords: Agricultural Marketing Information Tools (AMITS); Maize Farmers; Akwapim South District; Ghana

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APA (6^th Edition):

Darkwaah, N. A. (2018). Impact of Agricultural Marketing Information Tools (AMITS) on Income of Maize Farmers in the Akwapim South District of Ghana . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/30724

Chicago Manual of Style (16^th Edition):

Darkwaah, N A. “Impact of Agricultural Marketing Information Tools (AMITS) on Income of Maize Farmers in the Akwapim South District of Ghana .” 2018. Masters Thesis, University of Ghana. Accessed March 08, 2021. http://ugspace.ug.edu.gh/handle/123456789/30724.

MLA Handbook (7^th Edition):

Darkwaah, N A. “Impact of Agricultural Marketing Information Tools (AMITS) on Income of Maize Farmers in the Akwapim South District of Ghana .” 2018. Web. 08 Mar 2021.

Vancouver:

Darkwaah NA. Impact of Agricultural Marketing Information Tools (AMITS) on Income of Maize Farmers in the Akwapim South District of Ghana . [Internet] [Masters thesis]. University of Ghana; 2018. [cited 2021 Mar 08]. Available from: http://ugspace.ug.edu.gh/handle/123456789/30724.

Council of Science Editors:

Darkwaah NA. Impact of Agricultural Marketing Information Tools (AMITS) on Income of Maize Farmers in the Akwapim South District of Ghana . [Masters Thesis]. University of Ghana; 2018. Available from: http://ugspace.ug.edu.gh/handle/123456789/30724

Brno University of Technology

16. Vidlička, Václav. Marketingový výzkum: Marketing Research.

Degree: 2020, Brno University of Technology

URL: http://hdl.handle.net/11012/192710

► Bachelor thesis is focused on shortcomings in using of marketing tools and advertising communication channels in the case of service proposing. Thesis closly specifies an… (more)

Subjects/Keywords: Marketing; Marketingový výzkum; Služby; Nástroje; Reklama; Komunikace; Propagace; Marketing; Marketing research; Services; Tools; Advertising; Communication; Promotion

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APA (6^th Edition):

Vidlička, V. (2020). Marketingový výzkum: Marketing Research. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/192710

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vidlička, Václav. “Marketingový výzkum: Marketing Research.” 2020. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/192710.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vidlička, Václav. “Marketingový výzkum: Marketing Research.” 2020. Web. 08 Mar 2021.

Vancouver:

Vidlička V. Marketingový výzkum: Marketing Research. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/192710.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vidlička V. Marketingový výzkum: Marketing Research. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/192710

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

17. Beran, Jaromír. Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools for the Development of Competitiveness of Company.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/67764

► The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market… (more)

Subjects/Keywords: konkurence; konkurenceschopnost; marketing; marketingové nástroje; zahraniční trh; LED produkty; competition; competitiveness; marketing; marketing tools; foreign market; LED products

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APA (6^th Edition):

Beran, J. (2018). Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools for the Development of Competitiveness of Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/67764

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Beran, Jaromír. “Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools for the Development of Competitiveness of Company.” 2018. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/67764.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Beran, Jaromír. “Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools for the Development of Competitiveness of Company.” 2018. Web. 08 Mar 2021.

Vancouver:

Beran J. Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools for the Development of Competitiveness of Company. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/67764.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Beran J. Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools for the Development of Competitiveness of Company. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/67764

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

18. Hradil, Martin. Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/178105

► The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the… (more)

Subjects/Keywords: Konkurenceschopnost; konkurenční výhoda; konkurenční strategie; marketing; marketingové nástroje; SWOT analýza; Competitiveness; competitive advantage; competitive strategy; marketing; marketing tools; SWOT analysis

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APA (6^th Edition):

Hradil, M. (2019). Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/178105

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hradil, Martin. “Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/178105.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hradil, Martin. “Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company.” 2019. Web. 08 Mar 2021.

Vancouver:

Hradil M. Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/178105.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hradil M. Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/178105

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

19. Ciklová, Petra. Návrh marketingové strategie pro elektronický obchod: The Marketing Strategy Proposal for e-commerce.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/33729

► This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment… (more)

Subjects/Keywords: Nejenchlebem.cz; elektronický obchod; e-shop; internet; marketingové nástroje; marketing na internetu; Nejenchlebem.cz; e-commerce; e-shop; internet; marketing tools; internet marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ciklová, P. (2019). Návrh marketingové strategie pro elektronický obchod: The Marketing Strategy Proposal for e-commerce. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/33729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ciklová, Petra. “Návrh marketingové strategie pro elektronický obchod: The Marketing Strategy Proposal for e-commerce.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/33729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ciklová, Petra. “Návrh marketingové strategie pro elektronický obchod: The Marketing Strategy Proposal for e-commerce.” 2019. Web. 08 Mar 2021.

Vancouver:

Ciklová P. Návrh marketingové strategie pro elektronický obchod: The Marketing Strategy Proposal for e-commerce. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/33729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ciklová P. Návrh marketingové strategie pro elektronický obchod: The Marketing Strategy Proposal for e-commerce. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/33729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Borges, Heloisa Ribeiro. Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos.

Degree: Mestrado, Odontologia Social, 2011, University of São Paulo

URL: http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/ ;

►

Foi realizado um estudo entre 10 dentistas da cidade de Itu, interior do estado de São Paulo, para avaliar o impacto do conhecimento e aplicação… (more)

▼

Foi realizado um estudo entre 10 dentistas da cidade de Itu, interior do estado de São Paulo, para avaliar o impacto do conhecimento e aplicação das ferramentas de marketing nos consultórios odontológicos. Para isso foi feito um levantamento inicial e selecionado profissionais que não haviam tido nenhum contato especifico com cursos ou consultorias de marketing anteriormente. O protocolo final sugerido com 11Ps foi uma fusão adaptada baseada nas tradicionais ferramentas de marketing divulgadas por Kotler o mix de marketing; os 4P`s de serviço e complementares desenvolvidos e creditados a Lovelock; as estratégias de marketing baseadas nas armas da Madia Matrix e finalmente num plano de carreira com orientação financeira e qualidade de vida. Em apenas quatro meses todos os pesquisados tiveram expressivas melhorias de posicionamento e estratégia, aumento na receita bruta mensal, mudança de atitudes através das ferramentas sugeridas e finalmente grande percepção da importância do marketing aplicado em suas vidas profissionais. Os resultados demonstraram que o marketing pode ser um recurso eficiente, pode ser melhor utilizado pelos dentistas e deve ser visto como um aliado imprescindível na condução da sua vida profissional.

The research was conducted among 10 dentists in the city of Itu, in state of São Paulo, to evaluate the impact of knowledge and application of marketing tools in the dental office. To this research was done an initial survey and selected only professionals who had not any contact with specific courses or marketing consultancies previously. The final protocol with 11 Ps was suggested based on the traditional Marketing Mix released by Kotler, the 4 Ps Lovelock supplementary and complementary actions based on weapons of Madia Marketing Matrix and a career plan with financial quidance and quality of life. In less than four months all subjects had significant improvements in positioning and strategy, increase in gross monthly income, changing attitudes through the suggested tools and finally great sense of the importance of marketing applied in their professional lives. The results demonstrated that marketing can be a efficient tool that can be better used and should be a great allied in their career.

Advisors/Committee Members: Crosato, Edgard.

Subjects/Keywords: Ferramentas de marketing; Marketing; Marketing; Marketing and health; Marketing aplicado a consultórios; Marketing for dentist; Marketing in dental offices; Marketing para dentistas; Marketing tools; Os 11 Ps de marketing; The 11 Ps of marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Borges, H. R. (2011). Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/ ;

Chicago Manual of Style (16^th Edition):

Borges, Heloisa Ribeiro. “Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos.” 2011. Masters Thesis, University of São Paulo. Accessed March 08, 2021. http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/ ;.

MLA Handbook (7^th Edition):

Borges, Heloisa Ribeiro. “Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos.” 2011. Web. 08 Mar 2021.

Vancouver:

Borges HR. Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos. [Internet] [Masters thesis]. University of São Paulo; 2011. [cited 2021 Mar 08]. Available from: http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/ ;.

Council of Science Editors:

Borges HR. Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos. [Masters Thesis]. University of São Paulo; 2011. Available from: http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/ ;

Brno University of Technology

21. Bartáková, Kateřina. Marketingová komunikace obchodní firmy Archmanic s.r.o.: Marketing Communications of Business Firm Archmanic s.r.o.

Degree: 2020, Brno University of Technology

URL: http://hdl.handle.net/11012/189064

► The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic… (more)

Subjects/Keywords: Marketing; marketingový mix; marketingová komunikace; marketingové nástroje; digitální marketing; virový marketing; guerilla marketing; internet; webová prezentace; sociální sítě.; Marketing; marketing mix; marketing communication; marketing tools; digital marketing; viral marketing; guerilla marketing; internet; web presentation; social networking.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bartáková, K. (2020). Marketingová komunikace obchodní firmy Archmanic s.r.o.: Marketing Communications of Business Firm Archmanic s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/189064

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bartáková, Kateřina. “Marketingová komunikace obchodní firmy Archmanic s.r.o.: Marketing Communications of Business Firm Archmanic s.r.o.” 2020. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/189064.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bartáková, Kateřina. “Marketingová komunikace obchodní firmy Archmanic s.r.o.: Marketing Communications of Business Firm Archmanic s.r.o.” 2020. Web. 08 Mar 2021.

Vancouver:

Bartáková K. Marketingová komunikace obchodní firmy Archmanic s.r.o.: Marketing Communications of Business Firm Archmanic s.r.o. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/189064.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bartáková K. Marketingová komunikace obchodní firmy Archmanic s.r.o.: Marketing Communications of Business Firm Archmanic s.r.o. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/189064

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

22. Groot, Mathijs De; Hellberg, Joachim. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG.

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041

► Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like… (more)

Subjects/Keywords: Buzz Marketing; Corporate Identity; Guerrilla Marketing; Marketing; New Marketing Tools; Online Reputational Risk; Reputational Risk; Reputational Risk Management; Viral Marketing; WoM; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Groot, Mathijs De; Hellberg, J. (2011). NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Groot, Mathijs De; Hellberg, Joachim. “NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG.” 2011. Thesis, Linnaeus University. Accessed March 08, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Groot, Mathijs De; Hellberg, Joachim. “NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG.” 2011. Web. 08 Mar 2021.

Vancouver:

Groot, Mathijs De; Hellberg J. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG. [Internet] [Thesis]. Linnaeus University; 2011. [cited 2021 Mar 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Groot, Mathijs De; Hellberg J. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG. [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Uppsala University

23. Jedenmark, Maria. How to create value through strategic product sample promotions : A L'Oréal case study.

Degree: Business Studies, 2012, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176881

► The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution,… (more)

Subjects/Keywords: Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jedenmark, M. (2012). How to create value through strategic product sample promotions : A L'Oréal case study. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176881

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jedenmark, Maria. “How to create value through strategic product sample promotions : A L'Oréal case study.” 2012. Thesis, Uppsala University. Accessed March 08, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176881.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jedenmark, Maria. “How to create value through strategic product sample promotions : A L'Oréal case study.” 2012. Web. 08 Mar 2021.

Vancouver:

Jedenmark M. How to create value through strategic product sample promotions : A L'Oréal case study. [Internet] [Thesis]. Uppsala University; 2012. [cited 2021 Mar 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176881.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jedenmark M. How to create value through strategic product sample promotions : A L'Oréal case study. [Thesis]. Uppsala University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176881

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Sadek, Heba Hassan. The impact of marketing communication tools on building brand equity.

Degree: PhD, 2015, Cardiff Metropolitan University

URL: http://hdl.handle.net/10369/7829

► In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks… (more)

▼ In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks services. For this reason, building valuable brands is crucial in differentiating banks and adding value to the banking services. The research problem that emerged was: investigating the major bank marketing communication tools to examine their impact on building bank brand equity. The researcher went about in achieving this purpose by: identifying the major marketing communication tools used by banks that help build bank brand equity via the customer-based brand equity (CBBE) dimensions from customers’ perspective; and testing and analysing the hypotheses in order to develop the final research model. In order for this purpose to be attained, two research questions were answered: what are the major bank marketing communication tools that help build bank brand equity? Which hypotheses regarding the impact of the major bank marketing communication tools on building bank brand equity via the CBBE dimensions are supported in this study? This research was carried out in the Egyptian banking sector from the customer perspective. Mixed-method research was used. The first phase was the qualitative research approach, which consists of conducting and analysing semi-structured interviews. These interviews were carried out with fifteen bank customers based on judgmental sampling technique. The purpose of these interviews were to identify the major bank marketing communication tools that help build bank brand equity via the CBBE dimensions; to help develop a proposed conceptual framework; to help develop the research hypotheses; and to help develop the intended questionnaire survey. According to the findings, advertising, personal selling and direct marketing were the most popular marketing communication tools in the Egyptian society for banks. Once the needed insights were emerged, the second phase, the quantitative phase, was conducted. The researcher distributed and collected large-scale questionnaire survey. These questionnaires were carried out with 465 bank customers based on a quota sampling technique. These questionnaires were then analysed by using Structural Equation Modelling (SEM) to test and analyse the research hypotheses; and to help develop the final research model. Findings showed that the major bank marketing communication tools consist of personal selling, direct marketing and advertising respectively according to their importance on building bank brand equity. Given the fact that all CBBE dimensions are interrelated, not all of them directly impact bank brand equity. Only brand loyalty and brand perceived quality were found to have a significant positive direct effect on bank brand equity. When conducting this study, the researcher faced several limitations. The data were collected only in Cairo and Alexandria; only the major controllable marketing communication tools were assessed, and non-probability sampling was used.

Subjects/Keywords: 332.1; brand equity; overall brand equity; CBBE dimensions; marketing communication tools; banking sector; customer perspective

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sadek, H. H. (2015). The impact of marketing communication tools on building brand equity. (Doctoral Dissertation). Cardiff Metropolitan University. Retrieved from http://hdl.handle.net/10369/7829

Chicago Manual of Style (16^th Edition):

Sadek, Heba Hassan. “The impact of marketing communication tools on building brand equity.” 2015. Doctoral Dissertation, Cardiff Metropolitan University. Accessed March 08, 2021. http://hdl.handle.net/10369/7829.

MLA Handbook (7^th Edition):

Sadek, Heba Hassan. “The impact of marketing communication tools on building brand equity.” 2015. Web. 08 Mar 2021.

Vancouver:

Sadek HH. The impact of marketing communication tools on building brand equity. [Internet] [Doctoral dissertation]. Cardiff Metropolitan University; 2015. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/10369/7829.

Council of Science Editors:

Sadek HH. The impact of marketing communication tools on building brand equity. [Doctoral Dissertation]. Cardiff Metropolitan University; 2015. Available from: http://hdl.handle.net/10369/7829

Brno University of Technology

25. Kejklířová, Lucie. Návrh rozvoje marketingových aktivit společnosti Lumo Natur s.r.o.: The proposal of development of marketing activities of Lumo Natur Company.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/15046

► This bachelor´s thesis deals with marketing of organic agriculture products and necessity use of marketing on the business environment. Specifies present options of marketing support… (more)

Subjects/Keywords: Ekologické zemědělství; konkurence; marketingové nástroje; trh; zákazník; Organic agriculture; competition; tools of marketing; market; customer

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kejklířová, L. (2019). Návrh rozvoje marketingových aktivit společnosti Lumo Natur s.r.o.: The proposal of development of marketing activities of Lumo Natur Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/15046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kejklířová, Lucie. “Návrh rozvoje marketingových aktivit společnosti Lumo Natur s.r.o.: The proposal of development of marketing activities of Lumo Natur Company.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/15046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kejklířová, Lucie. “Návrh rozvoje marketingových aktivit společnosti Lumo Natur s.r.o.: The proposal of development of marketing activities of Lumo Natur Company.” 2019. Web. 08 Mar 2021.

Vancouver:

Kejklířová L. Návrh rozvoje marketingových aktivit společnosti Lumo Natur s.r.o.: The proposal of development of marketing activities of Lumo Natur Company. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/15046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kejklířová L. Návrh rozvoje marketingových aktivit společnosti Lumo Natur s.r.o.: The proposal of development of marketing activities of Lumo Natur Company. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/15046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

26. Veiga, Catarina Beirão da Veiga Alves da. Elaboração de um guia do cliente enquanto ferramenta de comunicação na meeting industry : caso prático do Centro de Congressos de Lisboa.

Degree: 2012, Technical University of Lisbon

URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10932

►

Mestrado em Marketing

O presente trabalho de projecto tem como principal objectivo fundamentar as bases para a elaboração de um Guia de Cliente, enquanto ferramenta… (more)

▼

Mestrado em Marketing

O presente trabalho de projecto tem como principal objectivo fundamentar as bases para a elaboração de um Guia de Cliente, enquanto ferramenta de comunicação na Meeting Industry, no âmbito da prestação de serviços de gestão de eventos num negócio business-to-business. O guia foi desenhado para o Centro de Congressos de Lisboa, enquanto produto de uma estratégia de marketing e comunicação assente no marketing de relacionamento, focalização no cliente e nas suas necessidades, bem como na gestão efectiva da rede de marketing, fundamental à integração dos intervenientes no processo de organização de eventos e no sucesso do produto final. Este trabalho parte de um enquadramento teórico para uma aplicação estratégica, terminando num plano táctico e respectiva operacionalização. Optou-se por efectuar uma revisão bibliográfica, bem como uma recolha de informação em estudos e relatórios de associações relacionadas com a Meeting Industry, de modo a fundamentar devidamente os antecedentes e respectiva justificação. O Guia do Cliente, enquanto documento final, exigiu uma pesquisa profunda em diversas áreas do conhecimento, num esforço de antecipação das necessidades, dúvidas e questões dos clientes e potenciais clientes do Centro de Congressos de Lisboa. Não sendo o projecto em si, assume-se como o produto do trabalho de projecto agora apresentado.

This project report discusses the bases used for the development of a Customer Guide as a tool of communication in the Meeting Industry, under the services marketing and the business-to-business framework. The guide was designed for the Lisbon Congress Centre, as a product of a Marketing Strategy based on communication and relationship marketing, focused on the customers and their needs and on the effective management of the marketing network, relevant for the integration of all the parts in the process of organizing events and for the success of the final product. This report presents a theoretical framework for a strategic application that resulted in a tactical plan and its implementation. There was the need to carry out a literature review and collect information from studies and reports produced by associations related to the Meeting Industry, in order to provide the background and justification for the project. The Customer Guide, as the final document, required careful consideration of various areas of knowledge in an effort to anticipate the needs, concerns and questions from customers and potential customers of the Lisbon Congress Centre. The guide not being the project itself is assumed to be the product of the project hereby reported.

Advisors/Committee Members: Castro, Luís Mota de.

Subjects/Keywords: Meeting Industry; Gestão de Eventos; Marketing de Serviços; Business-to-business; Ferramenta de Comunicação; Events Management; Services Marketing; Communication Tools

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Veiga, C. B. d. V. A. d. (2012). Elaboração de um guia do cliente enquanto ferramenta de comunicação na meeting industry : caso prático do Centro de Congressos de Lisboa. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10932

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Veiga, Catarina Beirão da Veiga Alves da. “Elaboração de um guia do cliente enquanto ferramenta de comunicação na meeting industry : caso prático do Centro de Congressos de Lisboa.” 2012. Thesis, Technical University of Lisbon. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10932.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Veiga, Catarina Beirão da Veiga Alves da. “Elaboração de um guia do cliente enquanto ferramenta de comunicação na meeting industry : caso prático do Centro de Congressos de Lisboa.” 2012. Web. 08 Mar 2021.

Vancouver:

Veiga CBdVAd. Elaboração de um guia do cliente enquanto ferramenta de comunicação na meeting industry : caso prático do Centro de Congressos de Lisboa. [Internet] [Thesis]. Technical University of Lisbon; 2012. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10932.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Veiga CBdVAd. Elaboração de um guia do cliente enquanto ferramenta de comunicação na meeting industry : caso prático do Centro de Congressos de Lisboa. [Thesis]. Technical University of Lisbon; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10932

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

27. Stehlík, Tomáš. Model internetového obchodu s klimatizačním zařízením: A Model of Air-Conditioner E-Shop.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/4833

This bachelor´s thesis deal with issue of e-shop, electronic orders, possibilities of marketing and legislature in e-commerce. It includes a design of the Air-Conditioner e-shop. Advisors/Committee Members: Dvořák, Jiří (advisor), Hierman, Josef (referee).

Subjects/Keywords: Internetový obchod; e-commerce; B2C; marketing; reklama; komunikační nástroje; klimatizace.; E-shop; e-commerce; B2C; marketing; advertisment; communications tools; Air-Condition.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Stehlík, T. (2019). Model internetového obchodu s klimatizačním zařízením: A Model of Air-Conditioner E-Shop. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/4833

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Stehlík, Tomáš. “Model internetového obchodu s klimatizačním zařízením: A Model of Air-Conditioner E-Shop.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/4833.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Stehlík, Tomáš. “Model internetového obchodu s klimatizačním zařízením: A Model of Air-Conditioner E-Shop.” 2019. Web. 08 Mar 2021.

Vancouver:

Stehlík T. Model internetového obchodu s klimatizačním zařízením: A Model of Air-Conditioner E-Shop. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/4833.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stehlík T. Model internetového obchodu s klimatizačním zařízením: A Model of Air-Conditioner E-Shop. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/4833

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

28. Rozsypalová, Lenka. Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools Strengthening Competitiveness.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/61278

► This thesis focuses on marketing tools, strengthening the competitiveness of Tesco Stores ČR a. s. with orienting primarily on marketing communication. The theoretical part is… (more)

Subjects/Keywords: Konkurence; konkurenceschopnost; marketingové nástroje; marketingová komunikace; zákazník; srovnání s konkurencí; Competition; competitiveness; marketing tools; marketing comunication; customer; Compared with the competition

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rozsypalová, L. (2019). Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools Strengthening Competitiveness. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/61278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Rozsypalová, Lenka. “Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools Strengthening Competitiveness.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/61278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Rozsypalová, Lenka. “Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools Strengthening Competitiveness.” 2019. Web. 08 Mar 2021.

Vancouver:

Rozsypalová L. Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools Strengthening Competitiveness. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/61278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rozsypalová L. Marketingové nástroje posilování konkurenceschopnosti: Marketing Tools Strengthening Competitiveness. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/61278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

29. Doležel, Jiří. Marketingové aktivity obchodního řetězce: Marketing Activities of Retail Chain.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/52130

► The diploma thesis analyzes marketing activities of retail chains in the Czech Republic. It summarizes basic knowledge about trade, marketing, marketing communications and basic methods… (more)

Subjects/Keywords: MARKETINGOVÉ AKTIVITY; OBCHODNÍ ŘETĚZEC; MALOOBCHOD; MARKETINGOVÝ MIX; KOMUNIKAČNÍ NÁSTROJE; COOP; MARKETING ACTIVITIES; RETAIL CHAIN; RETAIL; MARKETING MIX; COMMUNICATION TOOLS; COOP

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Doležel, J. (2019). Marketingové aktivity obchodního řetězce: Marketing Activities of Retail Chain. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/52130

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Doležel, Jiří. “Marketingové aktivity obchodního řetězce: Marketing Activities of Retail Chain.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/52130.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Doležel, Jiří. “Marketingové aktivity obchodního řetězce: Marketing Activities of Retail Chain.” 2019. Web. 08 Mar 2021.

Vancouver:

Doležel J. Marketingové aktivity obchodního řetězce: Marketing Activities of Retail Chain. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/52130.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Doležel J. Marketingové aktivity obchodního řetězce: Marketing Activities of Retail Chain. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/52130

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

30. Nguyen, Anh Tam. Návrh Marketingového mixu autopůjčovny Půjč si Bávo: Marketing Mix Proposal for The Car Rental Půjč si Bávo.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/61440

► The bachelor’s thesis focuses on the analysis of the marketing mix of car rental Půjč si Bávo. The thesis is divides into three main parts.… (more)

Subjects/Keywords: marketing; marketingový mix; SWOT analýza; marketingové nástroje; analýza trhu; distribuce; propagace; marketing; marketing mix; SWOT analysis; marketing tools; market analysis; place; promotion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nguyen, A. T. (2019). Návrh Marketingového mixu autopůjčovny Půjč si Bávo: Marketing Mix Proposal for The Car Rental Půjč si Bávo. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/61440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nguyen, Anh Tam. “Návrh Marketingového mixu autopůjčovny Půjč si Bávo: Marketing Mix Proposal for The Car Rental Půjč si Bávo.” 2019. Thesis, Brno University of Technology. Accessed March 08, 2021. http://hdl.handle.net/11012/61440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nguyen, Anh Tam. “Návrh Marketingového mixu autopůjčovny Půjč si Bávo: Marketing Mix Proposal for The Car Rental Půjč si Bávo.” 2019. Web. 08 Mar 2021.

Vancouver:

Nguyen AT. Návrh Marketingového mixu autopůjčovny Půjč si Bávo: Marketing Mix Proposal for The Car Rental Půjč si Bávo. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/11012/61440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nguyen AT. Návrh Marketingového mixu autopůjčovny Půjč si Bávo: Marketing Mix Proposal for The Car Rental Půjč si Bávo. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/61440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations