subject:(marketing mix)

University of Debrecen

1. Péter, Zsuzsanna. A Szatmári Konzervgyár Kft. marketingtevékenysége .

Degree: DE – TEK – Közgazdaság- és Gazdaségtudományi Kar, 2012, University of Debrecen

A dolgozat a Szatmári Konzervgyár Kft. marketingtevékenységének részletes elemzését tartalmazza; a környezetelemzést, STP elemzést, illetve a marketing-mixet foglalja magába. Advisors/Committee Members: Kontor, Enikő (advisor).

Subjects/Keywords: marketing; marketing-mix

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APA (6^th Edition):

Péter, Z. (2012). A Szatmári Konzervgyár Kft. marketingtevékenysége . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/126676

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Péter, Zsuzsanna. “A Szatmári Konzervgyár Kft. marketingtevékenysége .” 2012. Thesis, University of Debrecen. Accessed February 25, 2021. http://hdl.handle.net/2437/126676.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Péter, Zsuzsanna. “A Szatmári Konzervgyár Kft. marketingtevékenysége .” 2012. Web. 25 Feb 2021.

Vancouver:

Péter Z. A Szatmári Konzervgyár Kft. marketingtevékenysége . [Internet] [Thesis]. University of Debrecen; 2012. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/2437/126676.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Péter Z. A Szatmári Konzervgyár Kft. marketingtevékenysége . [Thesis]. University of Debrecen; 2012. Available from: http://hdl.handle.net/2437/126676

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

2. Mirošová, Leona. On-line marketingová komunikace: On-line marketing communication.

Degree: 2020, Brno University of Technology

URL: http://hdl.handle.net/11012/191351

► The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix… (more)

Subjects/Keywords: marketing; marketingový mix; komunikační mix; online marketing; marketing; marketing mix; communication mix; online marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Mirošová, L. (2020). On-line marketingová komunikace: On-line marketing communication. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/191351

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mirošová, Leona. “On-line marketingová komunikace: On-line marketing communication.” 2020. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/191351.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mirošová, Leona. “On-line marketingová komunikace: On-line marketing communication.” 2020. Web. 25 Feb 2021.

Vancouver:

Mirošová L. On-line marketingová komunikace: On-line marketing communication. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/191351.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mirošová L. On-line marketingová komunikace: On-line marketing communication. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/191351

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

3. Roshchina, Polina. Návrh zdokonalení marketingového mixu společnosti: Proposals for Marketing Mix Elements Improvement.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/82868

► This thesis focuses on the analysis and evaluation of current marketing mix of BILZ Limited and creation of improvements proposal, especially focusing on communication mix… (more)

Subjects/Keywords: marketing; marketingový mix; komunikační mix; strategický marketing; marketing; marketing mix; communication mix; strategic marketing

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APA (6^th Edition):

Roshchina, P. (2019). Návrh zdokonalení marketingového mixu společnosti: Proposals for Marketing Mix Elements Improvement. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/82868

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Roshchina, Polina. “Návrh zdokonalení marketingového mixu společnosti: Proposals for Marketing Mix Elements Improvement.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/82868.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Roshchina, Polina. “Návrh zdokonalení marketingového mixu společnosti: Proposals for Marketing Mix Elements Improvement.” 2019. Web. 25 Feb 2021.

Vancouver:

Roshchina P. Návrh zdokonalení marketingového mixu společnosti: Proposals for Marketing Mix Elements Improvement. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/82868.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Roshchina P. Návrh zdokonalení marketingového mixu společnosti: Proposals for Marketing Mix Elements Improvement. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/82868

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

4. Mirošová, Leona. Marketingová komunikace: Marketing Communication.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/82739

► The bachelor thesis focuses on the marketing communication of the National Theater in Brno. The thesis acquaints with the current structure of the communication mix… (more)

Subjects/Keywords: marketing; marketingový mix; komunikační mix; marketing služeb; marketing; marketing mix; communication mix; marketing in services

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Mirošová, L. (2018). Marketingová komunikace: Marketing Communication. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/82739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mirošová, Leona. “Marketingová komunikace: Marketing Communication.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/82739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mirošová, Leona. “Marketingová komunikace: Marketing Communication.” 2018. Web. 25 Feb 2021.

Vancouver:

Mirošová L. Marketingová komunikace: Marketing Communication. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/82739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mirošová L. Marketingová komunikace: Marketing Communication. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/82739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

5. Kubíková, Martina. Marketingový mix Restaurace Na chalupě: Marketing Mix of Restaurant Na chalupě.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/27927

► The bachelor is focuses on the analysis of marketing and especially on the marketing mix. It means it is focused on the well-known definition of… (more)

Subjects/Keywords: Marketing; marketing služeb; marketingový mix; komunikační mix; Marketing; marketing of services; marketing mix; communication mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kubíková, M. (2018). Marketingový mix Restaurace Na chalupě: Marketing Mix of Restaurant Na chalupě. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/27927

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kubíková, Martina. “Marketingový mix Restaurace Na chalupě: Marketing Mix of Restaurant Na chalupě.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/27927.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kubíková, Martina. “Marketingový mix Restaurace Na chalupě: Marketing Mix of Restaurant Na chalupě.” 2018. Web. 25 Feb 2021.

Vancouver:

Kubíková M. Marketingový mix Restaurace Na chalupě: Marketing Mix of Restaurant Na chalupě. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/27927.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kubíková M. Marketingový mix Restaurace Na chalupě: Marketing Mix of Restaurant Na chalupě. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/27927

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Roseta, Ricardo. Estratégias de preço no mercado turístico: análise hoteleira por localidade.

Degree: 2010, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3160

► Objectivos: O objectivo deste estudo é compreender a temática do preço, do turismo e a relação entre ambos, é também pretendido analisar o comportamento das… (more)

▼ Objectivos: O objectivo deste estudo é compreender a temática do preço, do turismo e a relação entre ambos, é também pretendido analisar o comportamento das entidades hoteleiras no que confere à fixação dos preços nas diferentes épocas (alta e baixa) e em diferentes categorias (single e doble). Pretendeu-se também verificar as diferenças na fixação de preços nos diferentes locais analisados e as diferenças entre a fixação de preços dos hotéis perante o ciclo de vida do serviço. Relevância: Analisar a forma como é efectuada a prática da fixação de preços no mercado turístico, em particular na vertente hoteleira, de forma a perceber se há padrões comuns entre os diferentes hotéis. Amostra: Para realizar este estudo foi utilizada uma amostra de conveniência, com 34 hotéis. Material e Métodos: Foram recolhidos os preços dos quartos single e doble em época alta e baixa dos hotéis, através dos sites oficiais dos hotéis. Análise Estatística: Para testar as diferentes hipóteses propostas para este estudo foi utilizada a análise estatística de forma diferenciada para cada uma delas, assim foi utilizada a classificação por clusters hierárquicos, correlação entre distâncias e tabelas de cruzamento de dados. Resultados: Os resultados obtidos apresentam significância estatística, mostrando que existem diferenças entre os hotéis estudados e os preços por eles praticados. Os parâmetros estudados demonstram que há uma grande diversidade no processo de fixação de preços, quer dentro de cada hotel (pelas épocas e categorias) quer mesmo em comparação com os outros hotéis estudados, mostrando que há uma ausência de um padrão na fixação de preços. Conclusões: Das hipóteses testadas neste estudo pode dizer-se que os resultados obtidos não podem ser extrapolados para a totalidade dos hotéis de 5 estrelas em Portugal pelo facto de apenas terem sido analisados 34 hotéis. Assim os resultados obtidos são apenas referentes a este grupo de teste. No entanto na amostra foi perceptível através dos resultados que existem 5 grupos de hotéis em existem semelhanças entre os preços praticados, mesmo existindo diferenças dos mesmos dentro de cada grupo, desta forma neste estudo consegue-se verificar as diferenças na fixação de preços de hotel para hotel e as possibilidades que existem à escolha dos mesmos. Advisors/Committee Members: Pinheiro, Paulo Gonçalves.

Subjects/Keywords: Marketing-mix - Turismo; Marketing-mix - Preço

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Roseta, R. (2010). Estratégias de preço no mercado turístico: análise hoteleira por localidade. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3160

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Roseta, Ricardo. “Estratégias de preço no mercado turístico: análise hoteleira por localidade.” 2010. Thesis, RCAAP. Accessed February 25, 2021. https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3160.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Roseta, Ricardo. “Estratégias de preço no mercado turístico: análise hoteleira por localidade.” 2010. Web. 25 Feb 2021.

Vancouver:

Roseta R. Estratégias de preço no mercado turístico: análise hoteleira por localidade. [Internet] [Thesis]. RCAAP; 2010. [cited 2021 Feb 25]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3160.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Roseta R. Estratégias de preço no mercado turístico: análise hoteleira por localidade. [Thesis]. RCAAP; 2010. Available from: https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3160

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

7. Ježková, Jaroslava. Návrh komunikačního mixu vybrané společnosti: Proposal of Communication Mix of a Selected Company.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/66993

► This barchelor thesis is focused on communication mix of the company. The thesis contains basic teoreticial findings, describe selected company and current state. The gained… (more)

Subjects/Keywords: marketing; marketingový mix; marketingové prostředí; komunikační mix; marketing; marketing mix; marketing environment; communication mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ježková, J. (2018). Návrh komunikačního mixu vybrané společnosti: Proposal of Communication Mix of a Selected Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/66993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ježková, Jaroslava. “Návrh komunikačního mixu vybrané společnosti: Proposal of Communication Mix of a Selected Company.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/66993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ježková, Jaroslava. “Návrh komunikačního mixu vybrané společnosti: Proposal of Communication Mix of a Selected Company.” 2018. Web. 25 Feb 2021.

Vancouver:

Ježková J. Návrh komunikačního mixu vybrané společnosti: Proposal of Communication Mix of a Selected Company. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/66993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ježková J. Návrh komunikačního mixu vybrané společnosti: Proposal of Communication Mix of a Selected Company. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/66993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

8. Košvicová, Lucie. Návrh komunikačního mixu ve společnosti First Forest, s.r.o.: Proposal of Communication Plan in First Forest, s.r.o.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/26425

► This bachelor thesis deals with the analysis and proposals for the development of the communication mix of First Forest, s.r.o. Thesis is divided into three… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; marketingová komunikace.; Marketing; marketing mix; communication mix; marketing communication.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Košvicová, L. (2018). Návrh komunikačního mixu ve společnosti First Forest, s.r.o.: Proposal of Communication Plan in First Forest, s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/26425

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Košvicová, Lucie. “Návrh komunikačního mixu ve společnosti First Forest, s.r.o.: Proposal of Communication Plan in First Forest, s.r.o.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/26425.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Košvicová, Lucie. “Návrh komunikačního mixu ve společnosti First Forest, s.r.o.: Proposal of Communication Plan in First Forest, s.r.o.” 2018. Web. 25 Feb 2021.

Vancouver:

Košvicová L. Návrh komunikačního mixu ve společnosti First Forest, s.r.o.: Proposal of Communication Plan in First Forest, s.r.o. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/26425.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Košvicová L. Návrh komunikačního mixu ve společnosti First Forest, s.r.o.: Proposal of Communication Plan in First Forest, s.r.o. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/26425

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

9. Fikejzová, Kristýna. Marketingová komunikace podniku: Company Marketing Communication.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/81471

► This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and… (more)

Subjects/Keywords: Marketing; marketingová komunikace; marketingový mix; komunikační mix.; Marketing; marketing communication; marketing mix; communication mix.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fikejzová, K. (2018). Marketingová komunikace podniku: Company Marketing Communication. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/81471

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fikejzová, Kristýna. “Marketingová komunikace podniku: Company Marketing Communication.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/81471.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fikejzová, Kristýna. “Marketingová komunikace podniku: Company Marketing Communication.” 2018. Web. 25 Feb 2021.

Vancouver:

Fikejzová K. Marketingová komunikace podniku: Company Marketing Communication. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/81471.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fikejzová K. Marketingová komunikace podniku: Company Marketing Communication. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/81471

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

10. Jamborová, Markéta. Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/26740

► This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o.… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; marketingový výzkum.; Marketing; marketing mix; communication mix; marketing research.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jamborová, M. (2019). Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/26740

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jamborová, Markéta. “Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/26740.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jamborová, Markéta. “Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o.” 2019. Web. 25 Feb 2021.

Vancouver:

Jamborová M. Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/26740.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jamborová M. Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/26740

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

11. Večeřa, Ivo. Návrh komunikačního mixu společnosti BV computers s.r.o..: Communication Mix Proposal of BV computers s.r.o.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/27133

► The subject of my bachelor thesis, The Proposal of the communication mix of the company BV computers s.r.o. is elaboration of a suitable communication strategy.… (more)

Subjects/Keywords: Marketing; komunikační mix; marketingový mix; marketingový výzkum.; Marketing; communication mix; marketing mix; marketing research.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Večeřa, I. (2019). Návrh komunikačního mixu společnosti BV computers s.r.o..: Communication Mix Proposal of BV computers s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/27133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Večeřa, Ivo. “Návrh komunikačního mixu společnosti BV computers s.r.o..: Communication Mix Proposal of BV computers s.r.o.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/27133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Večeřa, Ivo. “Návrh komunikačního mixu společnosti BV computers s.r.o..: Communication Mix Proposal of BV computers s.r.o.” 2019. Web. 25 Feb 2021.

Vancouver:

Večeřa I. Návrh komunikačního mixu společnosti BV computers s.r.o..: Communication Mix Proposal of BV computers s.r.o. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/27133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Večeřa I. Návrh komunikačního mixu společnosti BV computers s.r.o..: Communication Mix Proposal of BV computers s.r.o. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/27133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

12. Vlašínová, Radka. Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o.: Communication Strategy of the Company PLASTIC BOX CZ, s.r.o.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/59309

► The content of this diploma thesis is to elaborate a complete communication mix of PLASTICBOX CZ, Ltd. The study is divided into a theoretical and… (more)

Subjects/Keywords: marketingový mix; komunikační mix; marketingová strategie; marketing; marketing mix; communication mix; marketing strategy; marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Vlašínová, R. (2018). Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o.: Communication Strategy of the Company PLASTIC BOX CZ, s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/59309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vlašínová, Radka. “Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o.: Communication Strategy of the Company PLASTIC BOX CZ, s.r.o.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/59309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vlašínová, Radka. “Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o.: Communication Strategy of the Company PLASTIC BOX CZ, s.r.o.” 2018. Web. 25 Feb 2021.

Vancouver:

Vlašínová R. Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o.: Communication Strategy of the Company PLASTIC BOX CZ, s.r.o. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/59309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vlašínová R. Komunikační strategie společnosti PLASTIC BOX CZ, s.r.o.: Communication Strategy of the Company PLASTIC BOX CZ, s.r.o. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/59309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

13. Jamborová, Markéta. Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/70956

► This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o.… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; marketingový výzkum.; Marketing; marketing mix; communication mix; marketing research.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jamborová, M. (2019). Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/70956

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jamborová, Markéta. “Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/70956.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jamborová, Markéta. “Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o.” 2019. Web. 25 Feb 2021.

Vancouver:

Jamborová M. Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/70956.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jamborová M. Komunikační mix společnosti Tovares s.r.o.: Communication Mix of the Company Tovares s.r.o. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/70956

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

14. Turčanová, Pavlína. Návrh doplnění a změn marketingové komunikace konkrétní společnosti: Proposal to Additions and Change the Marketing Communication of a Company.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/82758

► The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of… (more)

Subjects/Keywords: marketing; marketing služeb; marketingový mix; komunikační mix; marketing; marketing services; marketing mix; marketing communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Turčanová, P. (2018). Návrh doplnění a změn marketingové komunikace konkrétní společnosti: Proposal to Additions and Change the Marketing Communication of a Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/82758

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Turčanová, Pavlína. “Návrh doplnění a změn marketingové komunikace konkrétní společnosti: Proposal to Additions and Change the Marketing Communication of a Company.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/82758.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Turčanová, Pavlína. “Návrh doplnění a změn marketingové komunikace konkrétní společnosti: Proposal to Additions and Change the Marketing Communication of a Company.” 2018. Web. 25 Feb 2021.

Vancouver:

Turčanová P. Návrh doplnění a změn marketingové komunikace konkrétní společnosti: Proposal to Additions and Change the Marketing Communication of a Company. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/82758.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Turčanová P. Návrh doplnění a změn marketingové komunikace konkrétní společnosti: Proposal to Additions and Change the Marketing Communication of a Company. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/82758

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Ferraz, Marlene Catarina Varela. Factores de marketing que influenciam a compra de bens de impulso: identificação de uma taxonomia de consumidores.

Degree: 2010, RCAAP

URL: http://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3165

► A compra por impulso tem sido objecto de um grande número de pesquisas empíricas, mas existe pouca investigação que realmente analisa a influência das variáveis… (more)

▼ A compra por impulso tem sido objecto de um grande número de pesquisas empíricas, mas existe pouca investigação que realmente analisa a influência das variáveis de marketing neste tipo de compra. Assim, é objectivo desta investigação estudar a influência dos factores de marketing na compra de bens de consumo imediato e a identificação de uma taxonomia de consumidores. Para conduzir o estudo em questão foi desenvolvido um questionário a partir da revisão da literatura. O questionário foi administrado a 200 estudantes universitários. Após a submissão dos dados a tratamento estatístico de análise multivariada, através de uma análise factorial, foram identificadas oito orientações de compra seguidas pelos compradores de bens de impulso. As orientações identificadas são: a orientação para a marca, a orientação para a comunicação, a orientação para o produto, a orientação para o ambiente de consumo, a orientação para o preço, a orientação para a embalagem, a orientação para a interacção social e a orientação conscienciosa. Após este processo, os dados foram submetidos a uma análise cluster, baseada nos fscores dos factores retidos, onde foram encontrados quatro grupos de consumidores diferentes, com diferentes comportamentos no que diz respeito à orientação de compra. A relevância desta pesquisa assenta na identificação dos grupos de consumidores com características homogéneas, que podem ser explicados como segmentos de mercado, providenciando uma ferramenta útil para as empresas no desenvolvimento de estratégias de mercado para servir estes segmentos de mercado. As limitações deste estudo estão relacionadas com a amostra em estudo, uma vez que se utilizou uma amostra de consumidores por conveniência. Por sua vez o tipo de ponto de venda dentro da universidade pode ser encarado como uma limitação. Pesquisas futuras devem considerar outro tipo de consumidores bem como outro tipo de pontos de venda, como supermercados, restaurantes e cafés. Advisors/Committee Members: Raposo, Mário Lino Barata, Duarte, Paulo Alexandre de Oliveira.

Subjects/Keywords: Marketing – Consumidor; Marketing-mix

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APA (6^th Edition):

Ferraz, M. C. V. (2010). Factores de marketing que influenciam a compra de bens de impulso: identificação de uma taxonomia de consumidores. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3165

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ferraz, Marlene Catarina Varela. “Factores de marketing que influenciam a compra de bens de impulso: identificação de uma taxonomia de consumidores.” 2010. Thesis, RCAAP. Accessed February 25, 2021. http://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3165.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ferraz, Marlene Catarina Varela. “Factores de marketing que influenciam a compra de bens de impulso: identificação de uma taxonomia de consumidores.” 2010. Web. 25 Feb 2021.

Vancouver:

Ferraz MCV. Factores de marketing que influenciam a compra de bens de impulso: identificação de uma taxonomia de consumidores. [Internet] [Thesis]. RCAAP; 2010. [cited 2021 Feb 25]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3165.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ferraz MCV. Factores de marketing que influenciam a compra de bens de impulso: identificação de uma taxonomia de consumidores. [Thesis]. RCAAP; 2010. Available from: http://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3165

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Antunes, Hugo Antonelo Aguiar Borges. Criação da agência de marketing de guerrilha "Gula".

Degree: 2010, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3065

► A comunicação é hoje mais rápida e importante do que nunca. As pessoas vivem ligadas ao que acontece 24 horas por dia, nos computadores, nos… (more)

▼ A comunicação é hoje mais rápida e importante do que nunca. As pessoas vivem ligadas ao que acontece 24 horas por dia, nos computadores, nos telemóveis ou na TV. Se por um lado se diversificam os canais de distribuição de mensagens de uma empresa, por outro a saturação por parte dos clientes é cada vez maior. A criatividade desempenha um papel importante para ultrapassar este obstáculo, medindo forças com orçamentos poderosos. É assim vital para as empresas reposicionarem a estratégia e jogar com ferramentas novas. A evolução da tecnologia e a democratização do acesso á mesma, veio dar oportunidade a pequenas e medias empresas de ganharem uma exposição dificilmente alcançável com o marketing convencional. Por outro lado o consumidor está mais informado e quer ver valorizada a sua opinião. É fundamental aliar o marketing físico e o digital. O contexto de crise económica mundial veio também impulsionar as mudanças no mundo do marketing. Neste sentido, objectivo deste projecto é realizar uma abordagem ao marketing para PME tendo em conta o contexto actual aplicando de forma integrada conhecimentos e competências adquiridos ao longo do mestrado de marketing. O trabalho tem um carácter multidisciplinar, envolvendo conhecimentos de economia, de gestão e tecnologia através de uma abordagem empírica. Para esse efeito desenvolveu-se um plano de negócios de uma agência de marketing de guerrilha localizada na Covilhã tendo como target pequenas e medias empresas. O objectivo é apresentar um produto que lhes permita adaptarem-se às novas tendências enfrentar os desafios mais actuais e competir com empresas com maiores orçamentos através da criatividade e da diferenciação. Alem disso apresenta-se um estudo de caso de uma campanha de guerrilha comparado com um estudo de caso de marketing convencional. Face aos resultados obtidos podemos concluir que as ferramentas que apresentamos ao longo do projecto podem de facto ser um factor de sucesso e que são uma tendência inevitável. Advisors/Committee Members: Rodrigues, Ricardo José de Ascensão Gouveia.

Subjects/Keywords: Marketing-mix; Marketing – Web 2.0

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Antunes, H. A. A. B. (2010). Criação da agência de marketing de guerrilha "Gula". (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3065

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Antunes, Hugo Antonelo Aguiar Borges. “Criação da agência de marketing de guerrilha "Gula".” 2010. Thesis, RCAAP. Accessed February 25, 2021. https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3065.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Antunes, Hugo Antonelo Aguiar Borges. “Criação da agência de marketing de guerrilha "Gula".” 2010. Web. 25 Feb 2021.

Vancouver:

Antunes HAAB. Criação da agência de marketing de guerrilha "Gula". [Internet] [Thesis]. RCAAP; 2010. [cited 2021 Feb 25]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3065.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Antunes HAAB. Criação da agência de marketing de guerrilha "Gula". [Thesis]. RCAAP; 2010. Available from: https://www.rcaap.pt/detail.jsp?id=oai:ubibliorum.ubi.pt:10400.6/3065

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Calheiros, Marcos António Moreira. Plano de marketing: uma proposta para o hospital do açúcar.

Degree: 2009, Universidade de Évora

URL: http://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/18694

► O estudo realizado aborda a temática "Plano de marketing: uma proposta para o Hospital do Açúcar", com direção norteadora para efetuar uma avaliação diagnóstica das… (more)

▼ O estudo realizado aborda a temática "Plano de marketing: uma proposta para o Hospital do Açúcar", com direção norteadora para efetuar uma avaliação diagnóstica das atividades da Fundação Hospital da Agroindústria do Açúcar e do Álcool de Alagoas, visando proporcionar uma radiografia de sua situação e, posteriormente, plano estratégico para o desenvolvimento de um processo de gestão eficiente e eficaz. Justifica-se o presente estudo tendo em vista a importância da unidade hospitalar para o Estado de Alagoas, considerando-se sua infra¬estrutura, seus serviços prestados à comunidade alagoana, bem como possibilitar uma reorientação estratégica que possibilite otimizar suas atividades para um atendimento qualitativo e manutenção de suas atividades de forma eficiente e eficaz. Objetiva efetuar uma análise do complexo organizacional da instituição, radiografando seus pontos fortes e fracos, suas oportunidades e riscos, enfim levantando a realidade de suas atividades possibilitando a estruturação de um plano estratégico de marketing que propicie um melhor posicionamento de mercado ao hospital e que defina objetivos e metas e ser alcançados a partir da identificação de oportunidades ambientais e empresariais compatíveis com seus recursos humanos e materiais, também, levando, em consideração os seus fins a sua finalidade filantrópica, respaldada por lei. Metodologicamente, a pesquisa foi desenvolvida de natureza exploratória, objetivando proporcionar maiores informações sobre o assunto; e bibliográfica, tendo como objetivo conhecer, recolher, selecionar, analisar e interpretar as contribuições teóricas já existentes sobre o assunto. No primeiro capítulo abordará o marketing e o plano de marketing, seus conceitos e aplicações, a visualização e aplicação do marketing de serviços, a modalidade do marketing para instituições sem fins lucrativos, até chegar na estrutura e elaboração do plano de marketing. No segundo capítulo aborda o contexto do Hospital do Açúcar e Álcool de Alagoas, conceitos e definições acerca da organização hospitalar, uma abordagem histórica acerca da instituição estudada, a sua estrutura organizacional, a infraestrutura, os recursos e a realidade organizacional. No terceiro capítulo é efetuada demonstração da metodologia aplicada, considerando as duas etapas de estudo realizadas. No quarto capítulo foi efetuado uma abordagem analítica acerca do planeamento de marketing da Fundação Hospital do Açúcar, a partir da realidade encontrada, da análise de SWOT, da estratégia de marketing mix, do segmento alvo, posicionamento e tipo de concorrentes, e do plano de ação. As razões pessoas que levaram a realização do presente estudo se deve ao fato da importância da Fundação Hospital do Açúcar para o Estado de Alagoas, bem como para a população carente e consumidora dos serviços hospitalares, tendo em vista representar uma instituição tradicional e historicamente fincada na localidade, merecendo, portanto, maior atenção das autoridades e sociedade em geral. ABSTRACT; The carried through study it approaches the… Advisors/Committee Members: Silvério, Marta da Conceição Cruz.

Subjects/Keywords: Marketing; Marketing hospitalar; Marketing-mix; Hospitalar marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Calheiros, M. A. M. (2009). Plano de marketing: uma proposta para o hospital do açúcar. (Thesis). Universidade de Évora. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/18694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Calheiros, Marcos António Moreira. “Plano de marketing: uma proposta para o hospital do açúcar.” 2009. Thesis, Universidade de Évora. Accessed February 25, 2021. http://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/18694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Calheiros, Marcos António Moreira. “Plano de marketing: uma proposta para o hospital do açúcar.” 2009. Web. 25 Feb 2021.

Vancouver:

Calheiros MAM. Plano de marketing: uma proposta para o hospital do açúcar. [Internet] [Thesis]. Universidade de Évora; 2009. [cited 2021 Feb 25]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/18694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Calheiros MAM. Plano de marketing: uma proposta para o hospital do açúcar. [Thesis]. Universidade de Évora; 2009. Available from: http://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/18694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

18. Lesáková, Barbora. Návrh komunikačního mixu podniku: The Proposal of Marketing Communication Mix.

Degree: 2020, Brno University of Technology

URL: http://hdl.handle.net/11012/191892

► The diploma thesis deals with the proposal of marketing communication mix of Restaurant U Panských. The first part contains theoretical knowledge from the literature, the… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; reklama; zákazník.; Marketing; marketing mix; communication mix; advertising; customer.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lesáková, B. (2020). Návrh komunikačního mixu podniku: The Proposal of Marketing Communication Mix. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/191892

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lesáková, Barbora. “Návrh komunikačního mixu podniku: The Proposal of Marketing Communication Mix.” 2020. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/191892.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lesáková, Barbora. “Návrh komunikačního mixu podniku: The Proposal of Marketing Communication Mix.” 2020. Web. 25 Feb 2021.

Vancouver:

Lesáková B. Návrh komunikačního mixu podniku: The Proposal of Marketing Communication Mix. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/191892.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lesáková B. Návrh komunikačního mixu podniku: The Proposal of Marketing Communication Mix. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/191892

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

19. Švecová, Michaela. Marketingové aktivity společnosti působící na realitním trhu: Marketing Activities of a Company Operating in the Real Estate Market.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/65755

► This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; produkt; propagace.; Marketing; marketing mix; communication mix; product; promotion.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Švecová, M. (2019). Marketingové aktivity společnosti působící na realitním trhu: Marketing Activities of a Company Operating in the Real Estate Market. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/65755

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Švecová, Michaela. “Marketingové aktivity společnosti působící na realitním trhu: Marketing Activities of a Company Operating in the Real Estate Market.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/65755.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Švecová, Michaela. “Marketingové aktivity společnosti působící na realitním trhu: Marketing Activities of a Company Operating in the Real Estate Market.” 2019. Web. 25 Feb 2021.

Vancouver:

Švecová M. Marketingové aktivity společnosti působící na realitním trhu: Marketing Activities of a Company Operating in the Real Estate Market. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/65755.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Švecová M. Marketingové aktivity společnosti působící na realitním trhu: Marketing Activities of a Company Operating in the Real Estate Market. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/65755

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

20. Tomášková, Lenka. Marketingový mix hotelu Maximus Resort: Marketing Mix of Hotel Maximus Resort.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/4369

► The aim of this study is marketing mix of hotel Maximus Resort. Theoretical part contains definitons of marketing, marketing mix and communication mix. In the… (more)

Subjects/Keywords: Marketing; cestovní ruch; marketingový mix; komunikační mix; Marketing; tourism; marketing mix; communication mix

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❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tomášková, L. (2019). Marketingový mix hotelu Maximus Resort: Marketing Mix of Hotel Maximus Resort. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/4369

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tomášková, Lenka. “Marketingový mix hotelu Maximus Resort: Marketing Mix of Hotel Maximus Resort.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/4369.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tomášková, Lenka. “Marketingový mix hotelu Maximus Resort: Marketing Mix of Hotel Maximus Resort.” 2019. Web. 25 Feb 2021.

Vancouver:

Tomášková L. Marketingový mix hotelu Maximus Resort: Marketing Mix of Hotel Maximus Resort. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/4369.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tomášková L. Marketingový mix hotelu Maximus Resort: Marketing Mix of Hotel Maximus Resort. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/4369

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

21. Švecová, Michaela. Komunikační mix podniku: Company Communication Mix.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/41134

► This bachelor thesis is focused on the analysis of communication mix in the company DS. Hrabal, s.r.o. which is engaged in the production and the… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; produkt; propagace.; Marketing; marketing mix; communication mix; product; promotion.

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❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Švecová, M. (2019). Komunikační mix podniku: Company Communication Mix. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/41134

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Švecová, Michaela. “Komunikační mix podniku: Company Communication Mix.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/41134.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Švecová, Michaela. “Komunikační mix podniku: Company Communication Mix.” 2019. Web. 25 Feb 2021.

Vancouver:

Švecová M. Komunikační mix podniku: Company Communication Mix. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/41134.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Švecová M. Komunikační mix podniku: Company Communication Mix. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/41134

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

22. Tichá, Denisa. Návrh komunikačního mixu v podniku: Proposal of Communication Mix in Company.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/83179

► This thesis focuses on the analysis of communication mix LETOVICKÉ STROJÍRNY, s. r. o. In theoretical part, we are familiar with the various tools of… (more)

Subjects/Keywords: Komunikační mix; SWOT analýza; marketing; marketingový mix; Communications mix; SWOT analysis; marketing; marketing mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tichá, D. (2019). Návrh komunikačního mixu v podniku: Proposal of Communication Mix in Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/83179

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tichá, Denisa. “Návrh komunikačního mixu v podniku: Proposal of Communication Mix in Company.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/83179.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tichá, Denisa. “Návrh komunikačního mixu v podniku: Proposal of Communication Mix in Company.” 2019. Web. 25 Feb 2021.

Vancouver:

Tichá D. Návrh komunikačního mixu v podniku: Proposal of Communication Mix in Company. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/83179.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tichá D. Návrh komunikačního mixu v podniku: Proposal of Communication Mix in Company. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/83179

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

23. Stupka, Rudolf. Komunikační strategie podniku: Company Communication Strategy.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/40785

The bachelor thesis focuses on the communication strategy of the health-care company G-Medica Ltd., which provides breast-cancer prevention. The thesis specifies current communication channels of the company and proposes necessary measures, which improve communication between company and customers. Advisors/Committee Members: Schüller, David (advisor), Škrabiš, Václav (referee).

Subjects/Keywords: Marketing; komunikační strategie; komunikační mix; marketingový mix; Marketing; communication strategy; communication mix; marketing mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Stupka, R. (2019). Komunikační strategie podniku: Company Communication Strategy. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/40785

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Stupka, Rudolf. “Komunikační strategie podniku: Company Communication Strategy.” 2019. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/40785.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Stupka, Rudolf. “Komunikační strategie podniku: Company Communication Strategy.” 2019. Web. 25 Feb 2021.

Vancouver:

Stupka R. Komunikační strategie podniku: Company Communication Strategy. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/40785.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stupka R. Komunikační strategie podniku: Company Communication Strategy. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/40785

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

24. Vítková, Petra. Návrh komunikačního mixu společnosti Sonnentor s.r.o.: The Proposal of Communication Mix of the Company Sonnentor s.r.o.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/60565

► The bachelor thesis is focused on communication mix of the company Sonnentor which is concerned with bio-teas and bio-spice production. The aim of this bacherol… (more)

Subjects/Keywords: marketing; marketingový mix; komunikační mix; SWOT analýza; marketing; marketing mix; communication mix; SWOT analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Vítková, P. (2018). Návrh komunikačního mixu společnosti Sonnentor s.r.o.: The Proposal of Communication Mix of the Company Sonnentor s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/60565

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vítková, Petra. “Návrh komunikačního mixu společnosti Sonnentor s.r.o.: The Proposal of Communication Mix of the Company Sonnentor s.r.o.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/60565.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vítková, Petra. “Návrh komunikačního mixu společnosti Sonnentor s.r.o.: The Proposal of Communication Mix of the Company Sonnentor s.r.o.” 2018. Web. 25 Feb 2021.

Vancouver:

Vítková P. Návrh komunikačního mixu společnosti Sonnentor s.r.o.: The Proposal of Communication Mix of the Company Sonnentor s.r.o. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/60565.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vítková P. Návrh komunikačního mixu společnosti Sonnentor s.r.o.: The Proposal of Communication Mix of the Company Sonnentor s.r.o. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/60565

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

25. Eliášová, Daniela. Návrh doplnění marketingového mixu konkrétního podniku: Proposal for Supplement of the Marketing Mix of Concrete Company.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/67210

► This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical… (more)

Subjects/Keywords: marketing; marketingový mix; komunikační mix; hotelnictví; Voroněž; marketing; marketing mix; communication mix; hotel management; Voroněž

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❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Eliášová, D. (2018). Návrh doplnění marketingového mixu konkrétního podniku: Proposal for Supplement of the Marketing Mix of Concrete Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/67210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Eliášová, Daniela. “Návrh doplnění marketingového mixu konkrétního podniku: Proposal for Supplement of the Marketing Mix of Concrete Company.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/67210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Eliášová, Daniela. “Návrh doplnění marketingového mixu konkrétního podniku: Proposal for Supplement of the Marketing Mix of Concrete Company.” 2018. Web. 25 Feb 2021.

Vancouver:

Eliášová D. Návrh doplnění marketingového mixu konkrétního podniku: Proposal for Supplement of the Marketing Mix of Concrete Company. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/67210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Eliášová D. Návrh doplnění marketingového mixu konkrétního podniku: Proposal for Supplement of the Marketing Mix of Concrete Company. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/67210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

26. Drábková, Zdeňka. Návrh komunikačního mixu vybraného podniku: Proposal for Communication Mix of the Selected Company.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/67381

► The bachelor thesis focuses on improving communication mix in company Nešpůrek, Ltd. In theoretical part will be the important concepts of marketing, marketing mix and… (more)

Subjects/Keywords: marketing; komunikační mix; marketingový mix; swot analýza; marketing; communication mix; marketing mix; swot analysis

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Drábková, Z. (2018). Návrh komunikačního mixu vybraného podniku: Proposal for Communication Mix of the Selected Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/67381

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Drábková, Zdeňka. “Návrh komunikačního mixu vybraného podniku: Proposal for Communication Mix of the Selected Company.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/67381.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Drábková, Zdeňka. “Návrh komunikačního mixu vybraného podniku: Proposal for Communication Mix of the Selected Company.” 2018. Web. 25 Feb 2021.

Vancouver:

Drábková Z. Návrh komunikačního mixu vybraného podniku: Proposal for Communication Mix of the Selected Company. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/67381.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Drábková Z. Návrh komunikačního mixu vybraného podniku: Proposal for Communication Mix of the Selected Company. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/67381

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

27. Czabeová, Ivana. Komunikační mix společnosti Horimex cars, s.r.o: Proposal of Communication Mix of Horimex cars, s.r.o.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/31910

The bachelor thesis deals with the communication mix of Horimex cars, s.r.o. The aim is to propose measures to improve the communication mix, which should lead to increase awareness of the company and improve the firm's market position. Advisors/Committee Members: Milichovský, František (advisor), Malínková, Šárka (referee).

Subjects/Keywords: Marketing; marketingový mix; komunikační mix; komunikace; interview.; Marketing; marketing mix; communication mix; communication; interview.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Czabeová, I. (2018). Komunikační mix společnosti Horimex cars, s.r.o: Proposal of Communication Mix of Horimex cars, s.r.o. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/31910

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Czabeová, Ivana. “Komunikační mix společnosti Horimex cars, s.r.o: Proposal of Communication Mix of Horimex cars, s.r.o.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/31910.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Czabeová, Ivana. “Komunikační mix společnosti Horimex cars, s.r.o: Proposal of Communication Mix of Horimex cars, s.r.o.” 2018. Web. 25 Feb 2021.

Vancouver:

Czabeová I. Komunikační mix společnosti Horimex cars, s.r.o: Proposal of Communication Mix of Horimex cars, s.r.o. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/31910.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Czabeová I. Komunikační mix společnosti Horimex cars, s.r.o: Proposal of Communication Mix of Horimex cars, s.r.o. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/31910

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

28. Lišková, Johana. Návrh komunikačního mixu kosmetické značky: Proposal of Communication Mix of Cosmetic Brand.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/33768

► Bachelor thesis is focused on proposal of communication mix that is based on analysis of current situation of cosmetic brand RevitaLash. Bachelor thesis has three… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikace; komunikační mix; Marketing; marketing mix; communication; communication mix

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❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lišková, J. (2018). Návrh komunikačního mixu kosmetické značky: Proposal of Communication Mix of Cosmetic Brand. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/33768

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lišková, Johana. “Návrh komunikačního mixu kosmetické značky: Proposal of Communication Mix of Cosmetic Brand.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/33768.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lišková, Johana. “Návrh komunikačního mixu kosmetické značky: Proposal of Communication Mix of Cosmetic Brand.” 2018. Web. 25 Feb 2021.

Vancouver:

Lišková J. Návrh komunikačního mixu kosmetické značky: Proposal of Communication Mix of Cosmetic Brand. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/33768.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lišková J. Návrh komunikačního mixu kosmetické značky: Proposal of Communication Mix of Cosmetic Brand. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/33768

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

29. Gavendová, Zdeňka. Návrh komunikačního mixu pro Wellness Kuřim: Proposal of Communication Mix for Wellness Kuřim.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/41760

► This Bachelor thesis describes the designed promotional mix for the Wellness Kuřim center. The theoretical part of the thesis defines the basics concepts of Marketing.… (more)

Subjects/Keywords: Marketing; marketingový mix; komunikace; komunikační mix; výzkum.; Marketing; marketing mix; communication; communication mix; research.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Gavendová, Z. (2018). Návrh komunikačního mixu pro Wellness Kuřim: Proposal of Communication Mix for Wellness Kuřim. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/41760

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Gavendová, Zdeňka. “Návrh komunikačního mixu pro Wellness Kuřim: Proposal of Communication Mix for Wellness Kuřim.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/41760.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Gavendová, Zdeňka. “Návrh komunikačního mixu pro Wellness Kuřim: Proposal of Communication Mix for Wellness Kuřim.” 2018. Web. 25 Feb 2021.

Vancouver:

Gavendová Z. Návrh komunikačního mixu pro Wellness Kuřim: Proposal of Communication Mix for Wellness Kuřim. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/41760.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gavendová Z. Návrh komunikačního mixu pro Wellness Kuřim: Proposal of Communication Mix for Wellness Kuřim. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/41760

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

30. Kovářová, Kristýna. Návrh komunikačního mixu dětské herny: Proposal for Communication Mix of Children Playroom.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/65741

► This theses deals with marketing issues of children playroom BALU. The thesis is divided into three main parts. The first part focuses on the theoretical… (more)

Subjects/Keywords: Marketing; strategie; marketingový mix; komunikační mix; dotazník.; Marketing; strategy; marketing mix; communication mix; questionnaire survey.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kovářová, K. (2018). Návrh komunikačního mixu dětské herny: Proposal for Communication Mix of Children Playroom. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/65741

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kovářová, Kristýna. “Návrh komunikačního mixu dětské herny: Proposal for Communication Mix of Children Playroom.” 2018. Thesis, Brno University of Technology. Accessed February 25, 2021. http://hdl.handle.net/11012/65741.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kovářová, Kristýna. “Návrh komunikačního mixu dětské herny: Proposal for Communication Mix of Children Playroom.” 2018. Web. 25 Feb 2021.

Vancouver:

Kovářová K. Návrh komunikačního mixu dětské herny: Proposal for Communication Mix of Children Playroom. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Feb 25]. Available from: http://hdl.handle.net/11012/65741.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kovářová K. Návrh komunikačního mixu dětské herny: Proposal for Communication Mix of Children Playroom. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/65741

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations