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Luleå University of Technology

1. Larsson, Johan. Market segmentation as practiced by small exporting firms : case study of Polaris Optic AB.

Degree: 2003, Luleå University of Technology

More and more small firms are going international since their domestic market is not large enough and it has become much easier to take advantage of international opportunities. The purpose of this thesis is to gain a better understanding of the practice of market segmentation by SMEs in their international market as apposed to their domestic market. We conducted a case study and gathered data which we then compared with theories: from the analysis we draw the conclusions. To answer these questions we have presented theories in relevant areas and also conducted a case study of a small exporting firm, Polaris Optic AB. The main conclusions were that small firm often uses the 4P’s as a tool for segmentation or delegate the segmentation to their international business partner.

Validerat; 20101217 (root)

Subjects/Keywords: Social Behaviour Law; segmetation; polaris; SME; international; market segmenation; Samhälls-; beteendevetenskap; juridik

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Larsson, J. (2003). Market segmentation as practiced by small exporting firms : case study of Polaris Optic AB. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-57090

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Larsson, Johan. “Market segmentation as practiced by small exporting firms : case study of Polaris Optic AB.” 2003. Thesis, Luleå University of Technology. Accessed October 20, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-57090.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Larsson, Johan. “Market segmentation as practiced by small exporting firms : case study of Polaris Optic AB.” 2003. Web. 20 Oct 2020.

Vancouver:

Larsson J. Market segmentation as practiced by small exporting firms : case study of Polaris Optic AB. [Internet] [Thesis]. Luleå University of Technology; 2003. [cited 2020 Oct 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-57090.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Larsson J. Market segmentation as practiced by small exporting firms : case study of Polaris Optic AB. [Thesis]. Luleå University of Technology; 2003. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-57090

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.