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You searched for subject:(low introductory price). One record found.

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NSYSU

1. Tseng, Chao-Chieh. none.

Degree: Master, Business Management, 2008, NSYSU

âIntroductory Priceâ is a quality signal used in the service introductory period, implying consumers that introductory price brought the loss to service providers. Consumers will guess service providers wish them repurchase the service to recover their loss, so the service should be higher quality and higher value. Past researchersâ empirical studies about signal theory mostly focused on products. Therefore, the objective of this study is to verify whether âIntroductory Priceâ is an effective quality signal in service industry, and find out other potential variables which have moderate effect with âIntroductory Priceâ. This study use experimental design to examine consumersâ perceived quality, perceived sacrifice, perceived value, and purchase intention when they hear about the introductory price information of new service. Besides, this study use âPrice estimateâ to develop a new concept âRelative Introductory Priceâ. âIntroductory Priceâ, âCompetitorâs Price Informationâ, and âCost Informationâ will influence âRelative Introductory Priceâ, which will influence the consumersâ perceived quality. The result shows that even though consumers canât differentiate the introductory price and long-term price, and still think âlow price means low qualityâ, but other price information still has the moderate effect with âIntroductory Priceâ to influence the âRelative Introductory Priceâ. Besides, the service providers in Taiwan used to make a high origin price. This kind of pricing style makes existence of other price information become more important. Advisors/Committee Members: Yi-Ling, Lin (chair), Jacob Y.H. Jou (committee member), Chun-Ming, Yang (chair).

Subjects/Keywords: perceived sacrifice; purchase intention; relative introductory price; signal theory; perceived value; perceived quality; low introductory price

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tseng, C. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tseng, Chao-Chieh. “none.” 2008. Thesis, NSYSU. Accessed January 21, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tseng, Chao-Chieh. “none.” 2008. Web. 21 Jan 2020.

Vancouver:

Tseng C. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2020 Jan 21]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tseng C. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725108-012453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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