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1. Cvetko, Mitja. Raba interaktivne promocije v marketingu na primeru neprofitne organizacije.

Degree: 2018, Univerza v Mariboru

Magistrsko delo zajema vejo marketinga, ki ga imenujemo interaktivna promocija. Najprej predstavimo koncept marketinga, njegovo vlogo ter elemente, ki so pomembni v marketinškem ekosistemu. Nato se osredotočimo na interaktivno promocijo, ki je osrednja tema magistrskega dela. Skozi primere predstavimo in analiziramo vrste interaktivne promocije. Posebej se posvetimo še identiteti in celostni grafični podobi blagovne znamke oz. podjetja. Nadalje izvedemo promocijo za realni projekt, imenovan »Letovanje otrok v Punatu«, ki ga organizira Rdeči križ Slovenije – Območno združenje Maribor. Za izvedbo promocije ustanovimo blagovno znamko, njeno identiteto in celostno grafično podobo. Za analiziranje uspešnosti promocije in rabe interaktivnega plakata izvedemo anketo in intervjuje. Ugotovili smo, da je raba interaktivnega letaka, skupaj s prenovo celostne grafične podobe uspešno in učinkovito vplivala na povečano udeležbo na letovanju.

marketing, promotion, interactive promotion, flyer, interactive flyer

Advisors/Committee Members: Tomažič, Tina.

Subjects/Keywords: marketing; promocija; interaktivna promocija; letak; interaktivni letak; The master's thesis covers the marketing branch; which is called interactive promotion. First; we introduce the concept of marketing; its role and elements that are important in the market ecosystem. Then we focus on interactive promotion; which is the central topic of the master's thesis. Through examples; we present and analyse types of interactive promotions. We also devote special attention to the identity and visual image. We will also create promotion for a real project called "Letovanje otrok v Punatu" organized by the Red Cross Slovenia – Regional Association Maribor. To create the promotion; we will establish a brand; its identity; and visual image. In order to analyse the success of the promotion for using an interactive poster; we have conducted a survey and interviews. We found out that the use of an interactive flyer; together with the redesigning visual image; successfully and effectively influenced increased participation in the project Letovanje otrok v Punatu.; info:eu-repo/classification/udc/658.82:659.126(043.2)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cvetko, M. (2018). Raba interaktivne promocije v marketingu na primeru neprofitne organizacije. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=72348 ; https://dk.um.si/Dokument.php?id=129964&dn= ; https://plus.si.cobiss.net/opac7/bib/21884694?lang=sl

Chicago Manual of Style (16th Edition):

Cvetko, Mitja. “Raba interaktivne promocije v marketingu na primeru neprofitne organizacije.” 2018. Masters Thesis, Univerza v Mariboru. Accessed March 04, 2021. https://dk.um.si/IzpisGradiva.php?id=72348 ; https://dk.um.si/Dokument.php?id=129964&dn= ; https://plus.si.cobiss.net/opac7/bib/21884694?lang=sl.

MLA Handbook (7th Edition):

Cvetko, Mitja. “Raba interaktivne promocije v marketingu na primeru neprofitne organizacije.” 2018. Web. 04 Mar 2021.

Vancouver:

Cvetko M. Raba interaktivne promocije v marketingu na primeru neprofitne organizacije. [Internet] [Masters thesis]. Univerza v Mariboru; 2018. [cited 2021 Mar 04]. Available from: https://dk.um.si/IzpisGradiva.php?id=72348 ; https://dk.um.si/Dokument.php?id=129964&dn= ; https://plus.si.cobiss.net/opac7/bib/21884694?lang=sl.

Council of Science Editors:

Cvetko M. Raba interaktivne promocije v marketingu na primeru neprofitne organizacije. [Masters Thesis]. Univerza v Mariboru; 2018. Available from: https://dk.um.si/IzpisGradiva.php?id=72348 ; https://dk.um.si/Dokument.php?id=129964&dn= ; https://plus.si.cobiss.net/opac7/bib/21884694?lang=sl

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