subject:(interfirm relationship)

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University of Southern California

1. Wu, Rui. Empirical essays on relationships between alliance experience and firm capability development.

Degree: PhD, Business Administration, 2010, University of Southern California

URL: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/393911/rec/2322

In the context of interfirm alliances, this dissertation analyzes partners’ alliance experience as a multi-dimensional construct, and examines the effects of experience dimensions on governance decisions and on market value creations. This dissertation focuses on the governance aspect of experience, or the extent to which a firm has managed focused or diverse alliance governance structures. A firm’s experience of prior alliances can be characterized by the depth in a specific governance form and the breadth of diverse governance forms. In-depth experience creates governing capabilities that are specific to a focal structure and result in exploitation of the same structure. Diverse governance experience broadens the range of alliance-related knowledge, and lead to better informed governance decisions by the creation of selection capabilities. In the first empirical essay, I examine a model that integrates both contractual hazards and experience-based capabilities to predict governance decisions. The second essay takes a further step by examining how the stock market responds to experience factors when evaluating events of new alliance formation. In a sample of alliances formed by US software companies, I find strong empirical evidence for the argument of multi-dimensional experience in affecting strategic decisions and value creations. Advisors/Committee Members: Mayer, Kyle J. (Committee Chair), Rajagopalan, Nandini (Committee Member), Kennedy, Mark T. (Committee Member), Fulk, Janet (Committee Member).

Subjects/Keywords: strategic management; strategic alliance; interfirm relationship; experience; firm capability; transaction cost; organizational learning; market value creation

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APA (6^th Edition):

Wu, R. (2010). Empirical essays on relationships between alliance experience and firm capability development. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/393911/rec/2322

Chicago Manual of Style (16^th Edition):

Wu, Rui. “Empirical essays on relationships between alliance experience and firm capability development.” 2010. Doctoral Dissertation, University of Southern California. Accessed January 17, 2021. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/393911/rec/2322.

MLA Handbook (7^th Edition):

Wu, Rui. “Empirical essays on relationships between alliance experience and firm capability development.” 2010. Web. 17 Jan 2021.

Vancouver:

Wu R. Empirical essays on relationships between alliance experience and firm capability development. [Internet] [Doctoral dissertation]. University of Southern California; 2010. [cited 2021 Jan 17]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/393911/rec/2322.

Council of Science Editors:

Wu R. Empirical essays on relationships between alliance experience and firm capability development. [Doctoral Dissertation]. University of Southern California; 2010. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/393911/rec/2322

University of Florida

2. Heo, Jun. An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships Media Planner's Perspective.

Degree: PhD, Mass Communication - Journalism and Communications, 2010, University of Florida

URL: https://ufdc.ufl.edu/UFE0042100

AN EXAMINATION OF MARKET INTELLIGENCE GAPS IN THE ADVERTISING INDUSTRY AND THEIR EFFECTS ON AGENCY-CLIENT RELATIONSHIPS: MEDIA PLANNER?S PERSPECTIVE As the landscape of the media industry rapidly changed, needs for advertising media planners to understand the market place has increased. Failing to understand marketer?s needs may influence overall performance of the advertising agency and in turn terminate the agency-client relationship. The purpose of this online survey of U.S. advertising media planners was to determine the effects of market information sharing on the quality of relationships between clients and media planners. The quality of client-media planner relationships was defined from the media planner?s perspective on trust, commitment, satisfaction, and cooperation with the client. Market intelligence gaps, the difference between the media planners? perceived value of specific market information and how often clients assure media planners have access to the information, were used to define information sharing. A gap analysis confirmed media planners do not receive certain types of market information as frequently as they would like. The results of the study provided evidence that the perceived information gap has a negative effect on the quality of the client-media planner relationship, as perceived by the media planner. In addition, the results suggested that the relationship satisfaction may play a critical role in improving affective commitment to the client and in turn intention to cooperate. The current study also attempted to compare the findings between two types of advertising agencies: full-service agencies and media specialized agencies. The results demonstrated that media planners in full-service agencies are less likely to perceive the gaps and, thus, more likely to report higher relationship quality than those in media agencies. This study extends advertising literature by applying relationship marketing theory to explain agency-client relationships. Specific suggestions for both clients and media planners to improve the quality of relationships through information sharing are provided. Recommendations for future research in this area are also provided. ( en ) Advisors/Committee Members: Sutherland, John C. (committee chair), Morton, Cynthia R. (committee member), Morris, Jon D. (committee member), Ko, Yong Jae (committee member).

Subjects/Keywords: Advertising agencies; Advertising research; Client relationships; Communication quotient; Communications media; Intelligence services; Marketing; Modeling; Philosophical agency; Trust; advertising, client, gap, industry, intelligence, interfirm, market, media, planner, relationship, service

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Heo, J. (2010). An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships Media Planner's Perspective. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0042100

Chicago Manual of Style (16^th Edition):

Heo, Jun. “An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships Media Planner's Perspective.” 2010. Doctoral Dissertation, University of Florida. Accessed January 17, 2021. https://ufdc.ufl.edu/UFE0042100.

MLA Handbook (7^th Edition):

Heo, Jun. “An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships Media Planner's Perspective.” 2010. Web. 17 Jan 2021.

Vancouver:

Heo J. An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships Media Planner's Perspective. [Internet] [Doctoral dissertation]. University of Florida; 2010. [cited 2021 Jan 17]. Available from: https://ufdc.ufl.edu/UFE0042100.

Council of Science Editors:

Heo J. An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships Media Planner's Perspective. [Doctoral Dissertation]. University of Florida; 2010. Available from: https://ufdc.ufl.edu/UFE0042100

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