subject:(integrated marketing communications)

Univerzitet u Beogradu

1. Nenadović, Goran R. 1973-. Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

URL: https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get

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Tehničke nauke / Organizacione nauke Technical sciences / organizational sciences

Имајући у виду комплексност система одбране и значај војне организације у друштву, јасно је да… (more)

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Tehničke nauke / Organizacione nauke Technical sciences / organizational sciences

Имајући у виду комплексност система одбране и значај војне организације у друштву, јасно је да посебан изазов представља њено позиционирање као пожељног послодавца у свести јавности и попуна адекватним кандидатима за професионалну војску. Подручје истраживања ове дисертације представља планирање и спровођење интегрисаних комуникација војних организација у сврху промоције војне професије. Посебна пажња је посвећена анализи група циљних јавности, са акцентом на карактеристике средњошколаца који чине примарну циљну јавност у овом контексту. Како интегрисане комуникације обједињују интегрисане маркетиншке комуникације и односе војне организацијe са јавношћу, у дисертацији су детаљно анализирани појединачни инструменти комуникације које они обухватају, а који представљају значајна средства за комуникацију са циљним групама: оглашавање, економски публицитет, лична комуникација представника војске са потенцијалним кандидатима, дистрибуција промотивног материјала, изградња институционалног идентитета, имиџа и репутације војних организација, интерна комуникација, односи војске са медијима, организовање специјалних догађаја и кризна комуникација. Пракса селекције професионалних војника захтева обједињено и синергично деловање набројаних инструмената како би се постигли постављени промотивни циљеви, односно војска позиционирала као пожељни послодавац и како би се извршио утицај на ставове и понашањe припадника циљних група. Поред опсежне анализе литературе у предметној области и прегледа резултата досадашњих истраживања других аутора, у дисертацији су приказани и резултати примарног истраживања којим су емпиријски доказани ефекти интегрисаних комуникација на ставове испитаника о војној професији.

Advisors/Committee Members: Kostić-Stanković, Milica. 1971-.

Subjects/Keywords: integrated communications; military; promotion; professional soldiers; integrated marketing communications; public relations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nenadović, G. R. 1. (2016). Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nenadović, Goran R 1973-. “Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима.” 2016. Thesis, Univerzitet u Beogradu. Accessed January 22, 2021. https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nenadović, Goran R 1973-. “Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима.” 2016. Web. 22 Jan 2021.

Vancouver:

Nenadović GR1. Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2021 Jan 22]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nenadović GR1. Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Georgia

2. Hoang, Phi Cong. The synergy and dis-synergy of tv advertising on social media sentiment.

Degree: 2018, University of Georgia

URL: http://hdl.handle.net/10724/37783

► Building upon the Integrated Marketing Communications (IMC) literature, we analyze the impact of TV advertising on social media sentiment at the brand level. Our study… (more)

Subjects/Keywords: Integrated Marketing Communications; Social Media; Social TV

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hoang, P. C. (2018). The synergy and dis-synergy of tv advertising on social media sentiment. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/37783

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hoang, Phi Cong. “The synergy and dis-synergy of tv advertising on social media sentiment.” 2018. Thesis, University of Georgia. Accessed January 22, 2021. http://hdl.handle.net/10724/37783.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hoang, Phi Cong. “The synergy and dis-synergy of tv advertising on social media sentiment.” 2018. Web. 22 Jan 2021.

Vancouver:

Hoang PC. The synergy and dis-synergy of tv advertising on social media sentiment. [Internet] [Thesis]. University of Georgia; 2018. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10724/37783.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hoang PC. The synergy and dis-synergy of tv advertising on social media sentiment. [Thesis]. University of Georgia; 2018. Available from: http://hdl.handle.net/10724/37783

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Zwerin, Amanda. An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners.

Degree: 2017, James Madison University

URL: https://commons.lib.jmu.edu/honors201019/360

► This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus… (more)

Subjects/Keywords: marketing; integrated marketing communications; IMC; advertising competition; Effie Awards; touchpoints; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Zwerin, A. (2017). An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners. (Masters Thesis). James Madison University. Retrieved from https://commons.lib.jmu.edu/honors201019/360

Chicago Manual of Style (16^th Edition):

Zwerin, Amanda. “An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners.” 2017. Masters Thesis, James Madison University. Accessed January 22, 2021. https://commons.lib.jmu.edu/honors201019/360.

MLA Handbook (7^th Edition):

Zwerin, Amanda. “An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners.” 2017. Web. 22 Jan 2021.

Vancouver:

Zwerin A. An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners. [Internet] [Masters thesis]. James Madison University; 2017. [cited 2021 Jan 22]. Available from: https://commons.lib.jmu.edu/honors201019/360.

Council of Science Editors:

Zwerin A. An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners. [Masters Thesis]. James Madison University; 2017. Available from: https://commons.lib.jmu.edu/honors201019/360

NSYSU

4. Chen, Shih-lei. A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan.

Degree: Master, EMBA, 2015, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557

► In Chinese, "have land is wealth," "persistent perseverance" deep-seated traditional concept, real estate is not just shelter, settle down and living space, at the same… (more)

▼ In Chinese, "have land is wealth," "persistent perseverance" deep-seated traditional concept, real estate is not just shelter, settle down and living space, at the same time as Soka value-added purchase hedge and investment goods; in Taiwan economic development real estate always plays an important role as a locomotive, but also other related industries to flourish. In past real estate industry who, by attention of is location, and products and the price, is often ignored bideÂ·dulake (Peter f. Drucker) by said: enterprise of nature is "marketing and innovation", so-called "marketing", is analysis and select customer needs, then through "innovation" of practices be meet, so use target marketing STP theory, highlights and competitors of differences of, reached "completely sales" of target, then reached Yong continued business of purpose, Real serious consideration of one of the big issues is the current operators. In this study, Taiwan's real estate industry in response to changes in the market environment, and traditional marketing theory production oriented 4Ps and consumption-oriented of the 4Cs, and IMC (integrated marketing communications,IMC) correspond to each other, the study found that innovative marketing strategies can be expanded application of marketing theory in the field of real estate, construction of superior marketing strategies. This study used case studies, explore residential real estate marketing case examples found marketing success factors improving the added value of products, so that residential real estate construction and enhance its competitive advantage, can reach all pin zero inventory, thought the basis for sustainable development. Research found integration marketing spread in industry has line of years, but in real estate industry, user is less but rare of is has national has four home using integration marketing spread of standard Rod learning enterprise, created out has market sex of products, tie good of integration marketing spread marketing strategy, reached marketing resources of effective using, in many isomorphism type commodity in the get consumers favored has long-term competition advantage, reached enterprise of Yong continued business. Research to build a perfect residential real estate marketing strategy, providing academic research of theory and practice, reflection and reference. Advisors/Committee Members: Hsien-tang, Tsai (chair), Hsien-tang, Tsai (committee member), Tsuang -Yi, Kuo (chair), Iuan-Yuan, Lu (chair).

Subjects/Keywords: benchmarking; marketing strategy; integrated marketing communications; target marketing; marketing theory; marketing mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chen, S. (2015). A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chen, Shih-lei. “A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan.” 2015. Thesis, NSYSU. Accessed January 22, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chen, Shih-lei. “A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan.” 2015. Web. 22 Jan 2021.

Vancouver:

Chen S. A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Jan 22]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen S. A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

5. Barreto, Rita Gomes da Silva. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC.

Degree: 2015, Technical University of Lisbon

URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807

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Mestrado em Marketing

A comunicação integrada de marketing tem-se tornada cada vez mais essencial para as organizações. O mercado mudou drasticamente e o processo pelo… (more)

Subjects/Keywords: formação; educação; comunicação integrada de marketing; plano de comunicação integrada de marketing; training; education; integrated marketing communications; integrated marketing communications plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Barreto, R. G. d. S. (2015). Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Barreto, Rita Gomes da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC.” 2015. Thesis, Technical University of Lisbon. Accessed January 22, 2021. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Barreto, Rita Gomes da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC.” 2015. Web. 22 Jan 2021.

Vancouver:

Barreto RGdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2021 Jan 22]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barreto RGdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

6. LEE, I-HSIU. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.

Degree: Master, Business Management, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

► Abstract With the changing times . The " brand " is increasingly important issue to many enterprises. To establish a good "brand" can strengthen corporate… (more)

▼ Abstract With the changing times . The " brand " is increasingly important issue to many enterprises. To establish a good "brand" can strengthen corporate image, core values , differentiate competitors and enhance revenue . In order to measure the value of the brand , the concept of " brand equity " to be presented in a number of earlier studies, the brand is seen as a corporate asset , but also for the companies to give consumers a cognition of the product or service. The best knowing in the sporting goods industry leading enterprises -Nike, which ranked by Interbrand in 2013 ,finishing the top 24 ranked brands in the world , with 17 billion dollars in brand value , Nike is always famous for creative and full of rendering force marketing strategies , this study will be discussed for this case , trying to figure out how to make a business successful brand marketing strategy and further build brand equity , enhance brand value. In this study, by using Aakerâs brand equity model , combined with Kellerâs brand equity marketing strategy to develop study stucture and take the case study (case study), the use of in-depth interviews and secondary data collection to clarifying the supply side and the consumer view , and then discusses the title: âhow the impact of marketing strategies on building brand equity âcase study of Nikeâ The study 's main conclusions are summarized as follows : 1. The foundation of building brand equity is a good product and service . Enterprises must be able to find the demand of market ,produce high- quality products in order to enhance value of the brand. Customerâs brand identity derived from the basic product experience, which will turn into brand loyalty , and thus enhance brand equity . 2. Through the story of marketing , corporate can show consumers about brand . In homogenization serious market, products imitate each other. How to transmit the brand differentiation to consumers must use the way of tell story.The story can combined the brand features, advantages and core concepts ,then use the story to successfully communicate to consumers. 3. The key on building brand equity is the use of interactive marketing strategies . Have a good product and price strategy can establish customerâs first impression of the brand , then the brand concept to convey through the diffusion path strategy and thus enhance the visibility. At the last, use the integrated marketing communications strategy to communicate with consumers, to build the brand on the mind of consumers. Advisors/Committee Members: Chi-Cheng Wu (chair), Cher -Min Fong (committee member), Cher-Hung Tseng (committee member), Tsai, Hsien-tang (chair).

Subjects/Keywords: Brand Equity; Nike; Marketing Strategy; Product Strategy; Integrated Marketing Communications Strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

LEE, I. (2014). The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

LEE, I-HSIU. “The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.” 2014. Thesis, NSYSU. Accessed January 22, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

LEE, I-HSIU. “The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.” 2014. Web. 22 Jan 2021.

Vancouver:

LEE I. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Jan 22]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LEE I. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

7. Trindade, Maria João da Conceição Alves. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.

Degree: 2011, Technical University of Lisbon

URL: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

►

Mestrado em Marketing

O objectivo deste projecto é desenvolver um Plano de Comunicação Integrada de Marketing para o Grupo Evicar, especificamente para o seu projecto… (more)

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Mestrado em Marketing

O objectivo deste projecto é desenvolver um Plano de Comunicação Integrada de Marketing para o Grupo Evicar, especificamente para o seu projecto Evitrucks, distribuidor e reparador da marca DAF em Portugal. Adoptou-se o modelo conceptual de Clow e Baack (2007) para o desenvolvimento deste plano. Os objectivos do plano são a fidelização dos seus públicos-alvo, melhorar a imagem da marca e aumentar a notoriedade e a credibilidade da empresa, dos seus produtos e/ou serviços, no sentido de contribuir para um aumento das vendas, o desenvolvimento de uma boa relação com os órgãos de comunicação social e a partilha de valores entre os colaboradores. Os segmentos a atingir são empresas transportadoras e de logística, empresas de Construção, condutores com Carta de Condução de Categoria C e respectivas subcategorias e os órgãos de Comunicação Social, e o posicionamento adoptado passa pela comunicação dos quase 60 anos de experiência do grupo e pelo respeito que o mesmo tem por todos os seus parceiros e clientes, tanto actuais como potenciais. As áreas de actuação consideradas são a comunicação de produto, a comunicação com a comunidade local, publicidade, promoções, eventos, patrocínio, database marketing, comunicação na internet, responsabilidade social, comunicação interna e comunicação financeira. As tácticas previstas são participações em Feiras do sector, a criação do Clube DAF e respectivo fórum, anúncios de imprensa, leilões, uma acção de team building, entre outras. Apresentam-se também as métricas de avaliação que permitem aferir a eficácia do plano.

The aim of this project is to develop an Integrated Marketing Communication Plan for Evicar Group specifically for the project Evitrucks, distributor and repairer of the DAF brand in Portugal. We adopted the conceptual model by Clow and Baack (2007) for the development of this plan. The objectives of the plan are: to increase the loyalty of the company's audiences, improve the brand image and increase the visibility and credibility of the company, its products and / or services in order to contribute to an increase in sales, the development of a good relationship with the media and shared values among employees. The segments to be targeted are carriers and logistics companies, construction companies, drivers with driving license of category C and its sub-categories, the media, and to increase the awareness of the company's 60 years of experience. The areas of action considered are product communication, communication with the local community, advertising, promotions, events, sponsorship, database marketing, internet communications, social responsibility, internal communication and financial communication and tactics ranging from planned investments in several fairs of the sector, the creation of the DAF Club and its forum, press ads, auctions, and a team building action. Metrics for the plan effectiveness evaluation are also presented.

Advisors/Committee Members: Tavares, Patrícia Isabel Ramos Pego Nunes.

Subjects/Keywords: Comunicação; Marketing; Comunicação Integrada de Marketing; Evicar; Camiões; Communication; Integrated Marketing Communications; Trucks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Trindade, M. J. d. C. A. (2011). Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Trindade, Maria João da Conceição Alves. “Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.” 2011. Thesis, Technical University of Lisbon. Accessed January 22, 2021. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Trindade, Maria João da Conceição Alves. “Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.” 2011. Web. 22 Jan 2021.

Vancouver:

Trindade MJdCA. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2021 Jan 22]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Trindade MJdCA. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of South Africa

8. Nel, Jessica Jane. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .

Degree: 2017, University of South Africa

URL: http://hdl.handle.net/10500/24471

► Musicians are cultural entrepreneurs, operating as human brands in the South African music industry. The ability to manage their brand effectively may give them an… (more)

Subjects/Keywords: Marketing; Marketing Communication Mix; Integrated Marketing Communications; Brands; Branding; Human Brand; Entrepreneur; South African Music Industry; Music marketing; Musician marketing

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APA (6^th Edition):

Nel, J. J. (2017). Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/24471

Chicago Manual of Style (16^th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Masters Thesis, University of South Africa. Accessed January 22, 2021. http://hdl.handle.net/10500/24471.

MLA Handbook (7^th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Web. 22 Jan 2021.

Vancouver:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Internet] [Masters thesis]. University of South Africa; 2017. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10500/24471.

Council of Science Editors:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Masters Thesis]. University of South Africa; 2017. Available from: http://hdl.handle.net/10500/24471

University of Oulu

9. Leppäniemi, M. (Matti). Mobile marketing communications in consumer markets.

Degree: 2008, University of Oulu

URL: http://urn.fi/urn:isbn:9789514288159

► Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this… (more)

▼ Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communications in consumer markets. This thesis consists of an introductory section and five papers. The first paper evaluates the current state of mobile marketing research based on a review and an analysis of extant literature that focuses on mobile (or wireless) applications aimed at marketing or advertising. Various definitions of mobile marketing are evaluated and a more technologically-agnostic definition is provided. The second paper presents a framework of the mobile marketing communications environment that delineates how mobile marketing should be integrated into a company's integrated marketing communications strategy. A comprehensive overview of divergent mobile marketing activities is provided, along with representative examples derived from popular press. In addition, a detailed description of mobile marketing campaign planning and its implementation process is provided. The third paper provides a conceptual model of the relationships between interactive integrated marketing communications and database management in a mobile context. The results from empirical research suggest that consumers are willing to participate in Short Message Service (SMS) marketing in a retailing context. The fourth and fifth papers utilize data collected by means of an online survey (n = 4,062) and examine the factors associated with consumers' intention to receive mobile advertising messages and responses to SMS direct-response campaigns. The results suggest that consumers' intention to receive mobile advertising messages is related to the relevance of the message, permission to receive mobile advertising messages, the benefits of receiving the message and the privacy of personal data. In addition, the results suggest that women and men differ significantly in their responses to SMS call-to-action campaigns, consumers aged 36–45 years are most likely to respond to SMS call-to-action in a TV program and participate in SMS sweepstakes and other competitions, and that employment status has a substantial impact on consumers' SMS campaign activity. Overall, this thesis provides a conceptual and theoretical foundation intended to guide research efforts focused on mobile media and to aid practitioners in their quest to achieve mobile marketing success.

Subjects/Keywords: Integrated Marketing Communications; action research; mobile advertising; mobile commerce; mobile marketing; mobile marketing communications; structural equation modeling

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APA (6^th Edition):

Leppäniemi, M. (. (2008). Mobile marketing communications in consumer markets. (Doctoral Dissertation). University of Oulu. Retrieved from http://urn.fi/urn:isbn:9789514288159

Chicago Manual of Style (16^th Edition):

Leppäniemi, M (Matti). “Mobile marketing communications in consumer markets.” 2008. Doctoral Dissertation, University of Oulu. Accessed January 22, 2021. http://urn.fi/urn:isbn:9789514288159.

MLA Handbook (7^th Edition):

Leppäniemi, M (Matti). “Mobile marketing communications in consumer markets.” 2008. Web. 22 Jan 2021.

Vancouver:

Leppäniemi M(. Mobile marketing communications in consumer markets. [Internet] [Doctoral dissertation]. University of Oulu; 2008. [cited 2021 Jan 22]. Available from: http://urn.fi/urn:isbn:9789514288159.

Council of Science Editors:

Leppäniemi M(. Mobile marketing communications in consumer markets. [Doctoral Dissertation]. University of Oulu; 2008. Available from: http://urn.fi/urn:isbn:9789514288159

University of Pretoria

10. [No author]. The effective integration of multiple communication techniques, including social media .

Degree: 2013, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-02242013-135245/

► The effective integration of multiple communication techniques is becoming increasingly complex, with the ongoing development of new media. The development of Web 2.0 and the… (more)

Subjects/Keywords: UCTD; Integrated marketing communications; Integration; Effectiveness; Decision making; Social media

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APA (6^th Edition):

author], [. (2013). The effective integration of multiple communication techniques, including social media . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-02242013-135245/

Chicago Manual of Style (16^th Edition):

author], [No. “The effective integration of multiple communication techniques, including social media .” 2013. Masters Thesis, University of Pretoria. Accessed January 22, 2021. http://upetd.up.ac.za/thesis/available/etd-02242013-135245/.

MLA Handbook (7^th Edition):

author], [No. “The effective integration of multiple communication techniques, including social media .” 2013. Web. 22 Jan 2021.

Vancouver:

author] [. The effective integration of multiple communication techniques, including social media . [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2021 Jan 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-02242013-135245/.

Council of Science Editors:

author] [. The effective integration of multiple communication techniques, including social media . [Masters Thesis]. University of Pretoria; 2013. Available from: http://upetd.up.ac.za/thesis/available/etd-02242013-135245/

University of Pretoria

11. Stow, Heath Jon. The effective integration of multiple communication techniques, including social media.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

URL: http://hdl.handle.net/2263/22837

► The effective integration of multiple communication techniques is becoming increasingly complex, with the ongoing development of new media. The development of Web 2.0 and the… (more)

Subjects/Keywords: UCTD; Integrated marketing communications; Integration; Effectiveness; Decision making; Social media

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APA (6^th Edition):

Stow, H. J. (2012). The effective integration of multiple communication techniques, including social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/22837

Chicago Manual of Style (16^th Edition):

Stow, Heath Jon. “The effective integration of multiple communication techniques, including social media.” 2012. Masters Thesis, University of Pretoria. Accessed January 22, 2021. http://hdl.handle.net/2263/22837.

MLA Handbook (7^th Edition):

Stow, Heath Jon. “The effective integration of multiple communication techniques, including social media.” 2012. Web. 22 Jan 2021.

Vancouver:

Stow HJ. The effective integration of multiple communication techniques, including social media. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2263/22837.

Council of Science Editors:

Stow HJ. The effective integration of multiple communication techniques, including social media. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/22837

University of KwaZulu-Natal

12. Jamwa, Cecil Oloo. The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal.

Degree: 2018, University of KwaZulu-Natal

URL: https://researchspace.ukzn.ac.za/handle/10413/18373

► There has been poor subscription and usage of m-payments in the recent past in South Africa (RSA), especially with the failure of Vodacom M-Pesa and… (more)

▼ There has been poor subscription and usage of m-payments in the recent past in South Africa (RSA), especially with the failure of Vodacom M-Pesa and MTN Mobile Money. Presumably, this is attributed to a lack of knowledge on the functionality and benefits of such services and the fact that ‘cash is king’. This study places integrated marketing communications (IMC) at the centre of the adoption of m-payments, as it plays a key role in informing users on the effect of reducing user uncertainties and risks as knowledge structures are built. The study adopted a survey research design to determine the influence of IMC on the adoption and use of mpayments among the youth in KwaZulu-Natal. The questionnaire utilised in the study adopted scale items from constructs embedded within the Unified Technology Acceptance and Use Theory 2 (UTAUT2) and the communication performance construct, to obtain quantitative data. Quota sampling was used to draw a sample of 383 respondents from three institutions of higher learning located in the cities of Durban and Pietermaritzburg. With a 73% response rate, analysis of the gathered data was carried out using descriptive and inferential techniques. Hypotheses were tested using multiple linear regression, Student’s t Test, exploratory factor analysis, confirmatory factor analysis and structural equation modelling, so as to refine and develop a conceptual model. The structural model was found to have a good fit with all but two hypotheses-linked paths being statistically significant and hence supported. IMC measured in the form of communication performance was found to have a strong direct positive impact on the risk factors (functional risk, social influence, price value and facilitating conditions). Communication performance had the greatest positive impact on price value, suggesting that the youth are a rational user market segment with a need for utilitarian motivation within m-payment purchase or use situations, regardless of gender. This study explored the relationship between IMC and innovation adoption, thereby extending the body of knowledge in a multidisciplinary field of marketing and information technology, producing a model that may be used in probing m-payments use behaviour from a marketing perspective. Key words: Integrated marketing communications, mobile payments, structural equation modelling, technology adoption, youth market. Advisors/Committee Members: Govender, Jeevarathnam Parthasarathy. (advisor), Arbee, Aradhna. (advisor).

Subjects/Keywords: Integrated marketing communications.; Mobile payments.; Structural equation modelling.; Youth market.; Technology.

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APA (6^th Edition):

Jamwa, C. O. (2018). The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/18373

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jamwa, Cecil Oloo. “The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal.” 2018. Thesis, University of KwaZulu-Natal. Accessed January 22, 2021. https://researchspace.ukzn.ac.za/handle/10413/18373.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jamwa, Cecil Oloo. “The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal.” 2018. Web. 22 Jan 2021.

Vancouver:

Jamwa CO. The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal. [Internet] [Thesis]. University of KwaZulu-Natal; 2018. [cited 2021 Jan 22]. Available from: https://researchspace.ukzn.ac.za/handle/10413/18373.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jamwa CO. The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal. [Thesis]. University of KwaZulu-Natal; 2018. Available from: https://researchspace.ukzn.ac.za/handle/10413/18373

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Luleå University of Technology

13. Öhman, Fredrik. Integrated Marketing Communications : Management of Messages to External Stakeholders.

Degree: 2013, Luleå University of Technology

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375

►

In today's fragmented media landscape it has become increasingly important for companies to differentiate their message from all the other competitors’ messages. Another challenge… (more)

Subjects/Keywords: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Integrated Marketing Communications

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APA (6^th Edition):

Öhman, F. (2013). Integrated Marketing Communications : Management of Messages to External Stakeholders. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Öhman, Fredrik. “Integrated Marketing Communications : Management of Messages to External Stakeholders.” 2013. Thesis, Luleå University of Technology. Accessed January 22, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Öhman, Fredrik. “Integrated Marketing Communications : Management of Messages to External Stakeholders.” 2013. Web. 22 Jan 2021.

Vancouver:

Öhman F. Integrated Marketing Communications : Management of Messages to External Stakeholders. [Internet] [Thesis]. Luleå University of Technology; 2013. [cited 2021 Jan 22]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Öhman F. Integrated Marketing Communications : Management of Messages to External Stakeholders. [Thesis]. Luleå University of Technology; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

14. Gonçalves, Vitor Domingos de Lima. Plano de comunicação integrada de marketing para a Agência de Social Media : Rally.

Degree: 2014, Technical University of Lisbon

URL: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989

►

Mestrado em Marketing

O desenvolvimento de um plano de comunicação integrada de marketing permite a consolidação estratégica do modo como as organizações se expressam no… (more)

▼

Mestrado em Marketing

O desenvolvimento de um plano de comunicação integrada de marketing permite a consolidação estratégica do modo como as organizações se expressam no dia-a-dia e caminham para atingir os seus objetivos. No mercado industrial, o modo como esta comunicação é desenvolvida acarreta cuidados alinhados às características inerentes do meio ambiente. Assim, a identidade de uma organização deve estar presente na uniformização de todas as ações desenvolvidas. Este projeto incide não só numa atividade industrial, mas também em social media que garante, por si só, constantes evoluções e alterações na realidade que as organizações enfrentam. Para a operacionalização, a estrutura do plano foi adaptada ao modelo concetual de Belch e Belch (2003) por apresentar a estrutura mais completa. Dada a recente implementação da Rally, os objetivos principais procuram aumentar a notoriedade da marca, optimizar os processos internos e angariar maior volume de negócio. Para tal as áreas de atuação focam a comunicação interna, relações públicas, marketing na internet e vendas pessoais.

The development of an integrated marketing communications plan allows the consolidation of strategic actions that organizations implement day-to-day to achieve their goals. In industrial market, this communications are aligned to the inherent characteristics of the environment. Thus, the identity of an organization should be present in the standardization of all actions. This project focuses not only on industrial activity, but also social media environment that ensures, by itself, constant developments and changes in day-to-day reality. To operationalize the plan, this structure was adapted to Belch and Belch (2003) conceptual model by presenting a complete structure. Given the recent implementation of Rally, the main objectives are increase brand awareness, optimize internal processes and conquer greater business volume. For such practice the plan focus on areas such internal communications, public relations, internet marketing and personal selling.

Advisors/Committee Members: Tavares, Patrícia Nunes.

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; business-to-business; social media; redes sociais; integrated marketing communications; integrated marketing communications plan; social networks

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APA (6^th Edition):

Gonçalves, V. D. d. L. (2014). Plano de comunicação integrada de marketing para a Agência de Social Media : Rally. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Gonçalves, Vitor Domingos de Lima. “Plano de comunicação integrada de marketing para a Agência de Social Media : Rally.” 2014. Thesis, Technical University of Lisbon. Accessed January 22, 2021. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Gonçalves, Vitor Domingos de Lima. “Plano de comunicação integrada de marketing para a Agência de Social Media : Rally.” 2014. Web. 22 Jan 2021.

Vancouver:

Gonçalves VDdL. Plano de comunicação integrada de marketing para a Agência de Social Media : Rally. [Internet] [Thesis]. Technical University of Lisbon; 2014. [cited 2021 Jan 22]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gonçalves VDdL. Plano de comunicação integrada de marketing para a Agência de Social Media : Rally. [Thesis]. Technical University of Lisbon; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

15. Garcia, Catarina Santos Silva. Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics.

Degree: 2013, Technical University of Lisbon

URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250

►

Mestrado em Marketing

A comunicação integrada de marketing (CIM) "ajuda as empresas a encontrarem novas formas de contacto com os consumidores com uma mensagem coerente… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de comunicação integrada de marketing; Cosméticos naturais e orgânicos; Integrated Marketing Communications; Plan integrated marketing communications; Natural and organic cosmetics

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APA (6^th Edition):

Garcia, C. S. S. (2013). Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Garcia, Catarina Santos Silva. “Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics.” 2013. Thesis, Technical University of Lisbon. Accessed January 22, 2021. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Garcia, Catarina Santos Silva. “Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics.” 2013. Web. 22 Jan 2021.

Vancouver:

Garcia CSS. Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2021 Jan 22]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Garcia CSS. Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics. [Thesis]. Technical University of Lisbon; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Parker, Don James. A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour.

Degree: PhD, 2014, University of South Wales

URL: https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963

► This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level… (more)

Subjects/Keywords: 658.3; Advertising; Communication in marketing; Consumer behaviour; Integrated marketing communications; Manufacturing consent; Motivational behaviour

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APA (6^th Edition):

Parker, D. J. (2014). A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour. (Doctoral Dissertation). University of South Wales. Retrieved from https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963

Chicago Manual of Style (16^th Edition):

Parker, Don James. “A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour.” 2014. Doctoral Dissertation, University of South Wales. Accessed January 22, 2021. https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963.

MLA Handbook (7^th Edition):

Parker, Don James. “A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour.” 2014. Web. 22 Jan 2021.

Vancouver:

Parker DJ. A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour. [Internet] [Doctoral dissertation]. University of South Wales; 2014. [cited 2021 Jan 22]. Available from: https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963.

Council of Science Editors:

Parker DJ. A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour. [Doctoral Dissertation]. University of South Wales; 2014. Available from: https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963

University of Southern California

17. Xu, Ran. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

URL: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

► The intensifying discipline cross‐over or the digital ""land grab"" means that PR agencies’ competitors are not limited to their fellow PR firms anymore; increasingly, they… (more)

Subjects/Keywords: public relations; agency; marketing; digital; advertising; integrated marketing communications; social media; convergence; earned media

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APA (6^th Edition):

Xu, R. (2015). Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

Chicago Manual of Style (16^th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Masters Thesis, University of Southern California. Accessed January 22, 2021. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

MLA Handbook (7^th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Web. 22 Jan 2021.

Vancouver:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2021 Jan 22]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

Council of Science Editors:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

Univerzitet u Beogradu

18. Starčević, Mirjana. Strateško planiranje marketinga u ustanovama kulture.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

URL: https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get

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Društvene nauke / Marketing

Kulturne ustanove koje žele da zadrže umetnicki kvalitet i koje se bave tkz. nekomercijalnim sadržajima suocavaju se danas sa brojim izazovima… (more)

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Društvene nauke / Marketing

Kulturne ustanove koje žele da zadrže umetnicki kvalitet i koje se bave tkz. nekomercijalnim sadržajima suocavaju se danas sa brojim izazovima i iskušenjima. Naime, kulturne institucije danas posluju na tržištu koje ima svoje brojne zakonitosti i kojima moraju da se prilagode. Komercijalna preduzeca oduvek posluju na tržišnim osnovama i iza sebe imaju dugu tradiciju primene strateškog planiranja marketinga, dok sa druge strane kulturne ustanove bile su decenijama zašticene od pravila koje namece otvoreno tržište. Naime, savremeni principi poslovanja i dinamicno okruženje nametnulo je kulturnim ustanovama da prihvate i primene strateško planiranje marketinga ali i da ga prilagode sopstvenim potrebama i zakonitostima. Praksa je pokazala da ustanove koje nisu spremne da uce, da se prilagoavaju i da primenjuju strateško planiranje marketinga i integrisanu marketinšku komunikaciju gube ne samo publiku vec i sponzore i medijsku podršku. Drugim recima, u uslovima velike konkurencije i velikog izbora provoenja ogranicenog slobodnog vremena jedino strateško planiranje marketinga omogucuje opstanak na tržištu kulturnih proizvoda. Cilj ovog rada je da analizira koliko prihvatanje i primena strateškog planiranja marketinga i integrisane marketinške komunikacije može da doprinese uspehu i opstanku kulturnih ustanova u uslovima sve surovije borbe za izvorima finansiranja, medijske podrške i za stalnom publikom. Osnovni cilj je da se pokaže da kulturne ustanove mogu da zadrže svoj kulturni program, odnosno da ne moraju da odustanu od umetnickog kvaliteta, i da istovremeno dosegnu do svoje publike, medija i sponzora ukoliko kontinuirano planiraju svoje aktivnosti, u skladu sa svojom misijom i vizijom, i komuniciraju sa svojim ciljnim javnostima. Prednosti strateškog planiranja marketinga omogucava bolje razumevanje promena u okruženju, proaktivan odnos prema promenama, bolju koordinaciju aktivnosti, kvalitetniju komunikaciju izmeu zaposlenih i bolju organizovanost. U cilju dokazivanja da strateško planiranje marketinga utice na opstanak kulturnih ustanova sistematski je prikazana i analizirana materija iz domacih i inostranih izvora, uz analizu pozitivnih primera iz prakse. Pored toga sprovedeno je i sopstveno eksperimentalno istraživanje koje je obuhvatilo dve fokus grupe (sa zaposlenima u Institutu Servantes u Beogradu i posetiocima pomenute ustanove) i anketu koje je imalo za cilj da pokaže koji sve parametri, pored kvalitenog umetnickog programa, uticu na posetu i zadovoljstvo publike. I teorijsko i empirijsko istraživanje potvrdili su osnovnu hipotezu da strateško planiranje marketinga omogucava pozicioniranje i opstanak kulturnih ustanova i obezbeuje dobru reputaciju i imidž. Takoe, potvrene su i izvedene hipoteze da važan deo strateškog planiranja marketinga cine integrisane marketinške komunikacije koje imaju znacajnu ulogu u povecanju svesti o kulturnim institucijama. Strateško planiranje marketiga obezbeuje kreiranje jakog brenda institucije kulture. U pozicioniranju imidža u odnosu na…

Advisors/Committee Members: Janičić, Radmila, 1968-.

Subjects/Keywords: strategic planning of marketing; strategic planning of marketing in culture; integrated marketing communications; marketing mix; public relations; traditional and new media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Starčević, M. (2016). Strateško planiranje marketinga u ustanovama kulture. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Starčević, Mirjana. “Strateško planiranje marketinga u ustanovama kulture.” 2016. Thesis, Univerzitet u Beogradu. Accessed January 22, 2021. https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Starčević, Mirjana. “Strateško planiranje marketinga u ustanovama kulture.” 2016. Web. 22 Jan 2021.

Vancouver:

Starčević M. Strateško planiranje marketinga u ustanovama kulture. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2021 Jan 22]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Starčević M. Strateško planiranje marketinga u ustanovama kulture. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Marques, Emanuela Baltazar. Building successful brands through marketing communications : development of a framework Parfois case study.

Degree: 2017, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608

► Nowadays, brand building strategies are crucial. The increase in competition offering similar products, lead to an urge for brands to differentiate themselves and to communicate… (more)

Subjects/Keywords: Successful brands; Brand building; Marketing communications; Integrated Marketing Communications; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Marques, E. B. (2017). Building successful brands through marketing communications : development of a framework Parfois case study. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Marques, Emanuela Baltazar. “Building successful brands through marketing communications : development of a framework Parfois case study.” 2017. Thesis, RCAAP. Accessed January 22, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Marques, Emanuela Baltazar. “Building successful brands through marketing communications : development of a framework Parfois case study.” 2017. Web. 22 Jan 2021.

Vancouver:

Marques EB. Building successful brands through marketing communications : development of a framework Parfois case study. [Internet] [Thesis]. RCAAP; 2017. [cited 2021 Jan 22]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marques EB. Building successful brands through marketing communications : development of a framework Parfois case study. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Igor Gomes da Silva. Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com.

Degree: 2012, Universidade Católica de Brasilia

URL: http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562

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O objetivo deste trabalho foi realizar uma aplicação prática das teorias, estratégias e conhecimentos de comunicação e marketing apreendidos no decorrer do curso de mestrado… (more)

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O objetivo deste trabalho foi realizar uma aplicação prática das teorias, estratégias e conhecimentos de comunicação e marketing apreendidos no decorrer do curso de mestrado em comunicação mercadológica da Emerson College em uma empresa real. Neste sentido, foi proposto o desafio de ajudar a empresa Everyscape.com, que atua no segmento de mapas interativos online, a alcançar os seus objetivos organizacionais por meio de pesquisas e ferramentas de comunicação mercadológica que efetivamente pudesse impactar na sustentabilidade de seus negócios. Para a fundamentação das ações propostas, foi realizada uma revisão das principais teorias e ferramentas de comunicação mercadológica, comunicação digital e publicidade online. Também foram conduzidas pesquisas primárias e secundárias para melhor compreender as especificidades do ambiente interno e externo da organização. Como resultado final deste projeto, foi elaborado um planejamento de comunicação integrada de marketing seguindo os padrões adotados pelas escolas de gestão americana na qual se valoriza uma abordagem pragmática do conhecimento que atendesse às reais necessidades mercadológicas da empresa Eveyscape.com.

The purpose of this paper is to apply in a practical way all the theories, strategies and knowledge of marketing and communications learned from the Masters Program in IMC at Emerson College in a real-world company. For this reason, it was accepted the challenge of helping Everyscape.com - a company that offers interactive online maps - to achieve their organizational goals and reach the sustainability of their business through marketing and communication strategies. In order to finish this project, an extensive review of the main theories, strategies and resources of marketing communications, interactive marketing and online advertisement was done. Primary and secondary research was also conducted to better understand this market segment. As the final result, an integrated marketing communications plan was developed for this company, following the guidelines of American businesses schools which focus on a pragmatic approach of knowledge that could meet Everyscape.com market needs.

Advisors/Committee Members: Douglas Quintal.

Subjects/Keywords: comunicação; marketing; comunicação; mercado; consultoria; COMUNICACAO; organizational communication; integrated marketing communications (imc); interactive marketing; online advertisement; COMUNICACAO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Silva, I. G. d. (2012). Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com. (Masters Thesis). Universidade Católica de Brasilia. Retrieved from http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562

Chicago Manual of Style (16^th Edition):

Silva, Igor Gomes da. “Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com.” 2012. Masters Thesis, Universidade Católica de Brasilia. Accessed January 22, 2021. http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562.

MLA Handbook (7^th Edition):

Silva, Igor Gomes da. “Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com.” 2012. Web. 22 Jan 2021.

Vancouver:

Silva IGd. Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com. [Internet] [Masters thesis]. Universidade Católica de Brasilia; 2012. [cited 2021 Jan 22]. Available from: http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562.

Council of Science Editors:

Silva IGd. Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com. [Masters Thesis]. Universidade Católica de Brasilia; 2012. Available from: http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562

Vytautas Magnus University

21. Rančytė, Toma. UAB "Erelita" komunikacijos su vartotojais tobulinimas.

Degree: Master, Marketing and Administration, 2011, Vytautas Magnus University

URL: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;

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Šio magistro baigiamojo darbo tikslas – apžvelgus bendrą situaciją Lietuvos baldų gamintojų sektoriuje, atlikus išsamią įmonės UAB „Erelita“, jos gaminamų produktų bei veiklos Lietuvos rinkoje… (more)

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Šio magistro baigiamojo darbo tikslas – apžvelgus bendrą situaciją Lietuvos baldų gamintojų sektoriuje, atlikus išsamią įmonės UAB „Erelita“, jos gaminamų produktų bei veiklos Lietuvos rinkoje analizę, o taip pat identifikavus komunikacijos su vartotojais problemas, pateikti pasiūlymus, kokiomis priemonėmis būtų galima didinti įmonės ir jos produktų žinomumą bei tobulinti komunikaciją su vartotojais. Šiam tikslui pasiekti darbas buvo suskirstytas į tris pagrindines dalis: Teorinėje darbo dalyje pateikta komunikacijos su vartotojais galimybių ir būdų apžvalga. Analizuojamos moksliniuose literatūros šaltiniuose bei moksliniuose straipsniuose siūlomos įvairios reklamos priemonės, jų privalumai bei trūkumai. Diskutuojama apie vis populiarėjančių socialinių tinklų, kaip reklamos nešiklių, galimybes. Apžvelgiama marketingo istorinė raida, analizuojamos skirtingų autorių pateikiamos marketingo sąvokos. Apžvelgiami marketingo komplekso (4P) elementų ypatumai. Analitinėje darbo dalyje, remiantis antriniais informacijos šaltiniais, atliekama įmonės situacijos analizė, kaip pagrindą naudojant marketingo komplekso elementus, įmonės konkurentai apjungti į strategines grupes. Remiantis atlikto kiekybinio tyrimo duomenimis, nustatomos UAB „Erelita“ komunikavimo su vartotojais problemos. Projektinėje darbo dalyje pateikiami pasiūlymai, kokiomis priemonėmis įmonė galėtų efektyviausiai pagerinti komunikaciją su vartotoju, taip padidinant ne tik prekės ženklo žinomumą, bet ir pardavimus.

The aim of this final master paper is to review general market situation of Lithuanian furniture manufacturers, to make detailed Lithuanian market analysis of JSC “Erelita”, their made products and activities, to identify communication problems with customers and to give suggestions how to increase product‘s and company‘s awareness and to improve communication with customers. In order to reach the goal this final master paper consists of three parts. Theoretical part of the paper is dedicated to review costumer’s communication abilities and ways. Also there are presented various promotional tools, advantages and disadvantages from scientific literature and scientific articles. In this part opportunities about the increasingly popular social networking as an advertising carrier are discussed. Marketing historical development review is made; different marketing definitions by different authors are provided. In the second part marketing mix (4P) is made as well. In the analytical part of the work situation analysis is presented. It is made according to the secondary sources of information and using marketing mix elements as a basis. Also identified competitors of the company are presented. Problems of JSC “Erelita” customer’s communication are determined, which are made according to the quantitative survey data. The third part of the work is aimed to give suggestions how to improve communication with the consumers, to increase product awareness and sales.

Advisors/Committee Members: Klebanskaja, Nina (Master’s thesis supervisor), Laurinavičiūtė, Anželika (Master’s thesis reviewer), Ramanauskienė, Jadvyga (Master’s degree committee chair).

Subjects/Keywords: Integruota marketingo komunikacija; Marketingas; Marketingo kompleksas; Socialiniai tinklai; Integrated marketing communications; Marketing; Marketing complex; Social networks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rančytė, Toma. (2011). UAB "Erelita" komunikacijos su vartotojais tobulinimas. (Masters Thesis). Vytautas Magnus University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

Rančytė, Toma. “UAB "Erelita" komunikacijos su vartotojais tobulinimas.” 2011. Masters Thesis, Vytautas Magnus University. Accessed January 22, 2021. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

Rančytė, Toma. “UAB "Erelita" komunikacijos su vartotojais tobulinimas.” 2011. Web. 22 Jan 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Rančytė, Toma. UAB "Erelita" komunikacijos su vartotojais tobulinimas. [Internet] [Masters thesis]. Vytautas Magnus University; 2011. [cited 2021 Jan 22]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Rančytė, Toma. UAB "Erelita" komunikacijos su vartotojais tobulinimas. [Masters Thesis]. Vytautas Magnus University; 2011. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

22. Lourenço, Patrícia Vale. Comunicação integrada e redes sociais: uma questão de influência.

Degree: 2011, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554

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É intuito deste estudo perceber qual o papel das redes sociais no contexto da Comunicação Integrada (CI): intuir se permitem uma maior aproximação e empatia… (more)

Subjects/Keywords: Comunicação integrada; Marca; Redes sociais; Públicos; Marketing; Integração; Sinergias; Integrated marketing communications; Brand; Social networks; Audiences; Marketing; Integration; Synergies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lourenço, P. V. (2011). Comunicação integrada e redes sociais: uma questão de influência. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lourenço, Patrícia Vale. “Comunicação integrada e redes sociais: uma questão de influência.” 2011. Thesis, RCAAP. Accessed January 22, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lourenço, Patrícia Vale. “Comunicação integrada e redes sociais: uma questão de influência.” 2011. Web. 22 Jan 2021.

Vancouver:

Lourenço PV. Comunicação integrada e redes sociais: uma questão de influência. [Internet] [Thesis]. RCAAP; 2011. [cited 2021 Jan 22]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lourenço PV. Comunicação integrada e redes sociais: uma questão de influência. [Thesis]. RCAAP; 2011. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon

23. Faca, Mafalda Rodrigues Batalha da Silva. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores.

Degree: 2015, Technical University of Lisbon

URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805

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Mestrado em Marketing

O objetivo deste projeto foi a elaboração de um Plano de Comunicação Integrada de Marketing (daqui em diante designado por CIM) para… (more)

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Mestrado em Marketing

O objetivo deste projeto foi a elaboração de um Plano de Comunicação Integrada de Marketing (daqui em diante designado por CIM) para a marca Portugal dos Meus Amores. Este plano inclui inicialmente uma revisão de literatura, onde foram abordados o conceito e o plano de CIM, assim como alguns dos modelos de planos já existentes. O Plano de CIM constitui uma ferramenta de planeamento e operacionalização indispensável para a gestão integrada da comunicação da organização. Portugal dos Meus Amores, lançada em 2014, num mercado bastante competitivo, apresenta-se como uma marca jovem, que vende produtos de criação portuguesa, e que pretende desenvolver a sua notoriedade no mercado e aumentar as vendas. O estudo qualitativo efetuado teve a action research como estratégia de investigação. Procedeu-se à recolha de dados primários através de uma entrevista semiestruturada aos sócios da empresa e inquéritos por questionário a clientes e não clientes da loja. A restante informação necessária para a elaboração do plano foi obtida através da recolha de dados secundários. Com os dados obtidos foi possível elaborar diversas análises (interna, externa, de posicionamento e de comunicação da concorrência) e definir objetivos, segmentação, público-alvo e posicionamento desejado. Foram ainda selecionadas áreas de atuação, com uma aposta tanto no online como no offline, tais como: comunicação interna, comunicação com os media, comunicação online, eventos, publicidade, CRM e responsabilidade social. O plano tático a implementar no espaço de um ano, foi elaborado de forma a atingir os objetivos propostos. Foram ainda previstos métodos de avaliação.

The goal of this research was to design an Integrated Marketing Communication Plan (now on referred as CIM) for the brand Portugal dos Meus Amores. This plan initially includes a literature review in which the concept and plan of the IMC, as well as, some of its respective models were addressed. IMC Plan is a platform and an important tool for the integrated management of the organization communications. The store Portugal dos Meus Amores, launched in 2014 on a very competitive market, positions itself as a young brand that sells Portuguese products and that its main purpose is to enhance its awareness on the market and increase sales. It was adopted an action research approach as the investigation strategy for the qualitative inquiry performed. The collection of the primary data was made through a semi-structured interview to the brand's partners and enquiries to store's customers and non-customers. The remaining information required for the development of the plan was obtained by the collection of secondary data. The data collected allowed a comprehensive analysis (internal, external, of positioning and competitors communication) and the definition of objectives, a proper segmentation, identification of targets and of brand's desired positioning. The plan's scope of intervention was also selected, betting on both online and offline channels, as the: internal…

Advisors/Committee Members: Tavares, Patrícia Nunes.

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; marca cultural portuguesa; integrated marketing communications; integrated marketing communication plans; Portuguese cultural brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Faca, M. R. B. d. S. (2015). Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Faca, Mafalda Rodrigues Batalha da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores.” 2015. Thesis, Technical University of Lisbon. Accessed January 22, 2021. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Faca, Mafalda Rodrigues Batalha da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores.” 2015. Web. 22 Jan 2021.

Vancouver:

Faca MRBdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2021 Jan 22]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Faca MRBdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Shahzad, Umer. Brand Awareness among Customers : A case study of ICA-Kvantum.

Degree: Business Administration and Management, 2011, Dalarna University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993

► This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA… (more)

▼ This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awareness among its current and potential customers by looking in to the importance of information of its offerings and use of effective communication tools to convey this information. Further, to recommend them what they need to do, to increase brand awareness among their customers with the help of managerial implications. The research question was formulated as what actions could be seen effective for ICA-Kvantum to maintain or improve brand awareness among its current and potential customers. The project was created with the help of theoretical concepts of brand awareness, brand loyalty, perceived quality, consumer decision model, integrated marketing communication approach and strategic planning process. These theories were applied in this thesis in order to find out the most effective communication measures to maintain or improve brand awareness among current and potential customers of ICA-Kvantum. The primary and secondary data was collected. Primary data was gathered through the survey among ICA-Kvantum customers in the front of the store in Borlänge. The personal interview with manager was conducted in the office of ICA-Kvantum store located in Borlänge. Secondary data was gathered from textbooks, academic journals, theses and websites. The empirical findings have been presented in detail and then analyzed with the help of theoretical concepts. The analysis and further results from survey and interview focused on importance of information, marketing communication tools, brand awareness and loyalty, perceived quality and implementation of strategic planning process. Moreover, the main weaknesses and strengths of ICA-Kvantun have been evaluated. The conclusion including short summary of analysis and its results have been provided at the end. Each weakness of issues related to brand awareness i.e. importance of information, effectiveness of marketing communication tools and strengths and weaknesses of ICA-Kvantum discussed in the paper, has been pointed out along with solutions and managerial implications.

Subjects/Keywords: Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC

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APA (6^th Edition):

Shahzad, U. (2011). Brand Awareness among Customers : A case study of ICA-Kvantum. (Thesis). Dalarna University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Shahzad, Umer. “Brand Awareness among Customers : A case study of ICA-Kvantum.” 2011. Thesis, Dalarna University. Accessed January 22, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Shahzad, Umer. “Brand Awareness among Customers : A case study of ICA-Kvantum.” 2011. Web. 22 Jan 2021.

Vancouver:

Shahzad U. Brand Awareness among Customers : A case study of ICA-Kvantum. [Internet] [Thesis]. Dalarna University; 2011. [cited 2021 Jan 22]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shahzad U. Brand Awareness among Customers : A case study of ICA-Kvantum. [Thesis]. Dalarna University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Lin, Lu-chen. The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa.

Degree: Master, Business Management, 2013, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825

► April 16, 2010, Go! DuLaLa, which is revised by the same name of bestseller, was running in the whole screen lines nationally, moreover, the movie… (more)

Subjects/Keywords: Media Industry Chain; Rsources Leverage; Integrated Marketing Communications; Brand Extension; Moremedia; Cross Media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lin, L. (2013). The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lin, Lu-chen. “The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa.” 2013. Thesis, NSYSU. Accessed January 22, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lin, Lu-chen. “The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa.” 2013. Web. 22 Jan 2021.

Vancouver:

Lin L. The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Jan 22]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin L. The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Szulcsewski, Charles John. A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição.

Degree: PhD, Administração, 2010, University of São Paulo

URL: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;

►

A melhoria contínua do posicionamento competitivo é, atualmente, um dos grandes desafios das empresas inseridas no dinâmico mercado global. Nesse cenário, considera-se que a interação… (more)

▼

A melhoria contínua do posicionamento competitivo é, atualmente, um dos grandes desafios das empresas inseridas no dinâmico mercado global. Nesse cenário, considera-se que a interação dos vários setores da organização contribui para o aumento da sua capacidade de conhecer as nuances que afetam sua cadeia de distribuição. Além disso, compreende-se que a comunicação é um elemento vital para a empresa se fazer entender pelos seus públicos e que a comunicação integrada de marketing (CIM) possui uma valiosa ferramenta a força de vendas que necessita ser estimulada pelos gestores a utilizar outras ferramentas da CIM, a fim de prestar serviços diferenciados aos canais de distribuição. O objetivo é analisar a gestão da venda no processo de CIM, identificando como a força de vendas contribui para a melhoria do posicionamento competitivo no trade. Para alcançá-lo, foram analisados a geração de valor para o cliente; a administração estratégica e a de vendas; a vantagem competitiva e o modelo de posicionamento competitivo; o mercado empresarial e seu comportamento de compra; a CIM; o relacionamento com o cliente e o pós-venda. Ao final da fundamentação teórica, propôs-se uma sistematização da interação da venda com a CIM, na qual se procurou alinhar as atividades da equipe de vendas com o intuito de maximizar o seu atendimento aos diversos tipos de clientes. Ainda para a consecução do objetivo, foi realizada uma pesquisa de campo com a utilização do método de estudo de caso. A empresa pesquisada foi escolhida em razão de sua relevante participação no segmento em que atua. Também foram realizadas entrevistas com gerentes, vendedores e consultores de campo da empresa selecionada e com gerentes e compradores dos canais de distribuição e a análise delas foi muito valiosa para a elaboração da sistematização da interação da venda com a CIM. Esse novo olhar em direção ao pleno atendimento das exigências do trade no segmento de empresas de saúde animal pode vir a ser uma das ferramentas importantes para a obtenção de um posicionamento competitivo mais sólido.

Continuous improvement of competitive positioning is currently one of the great challenges of companies incorporated in the dynamic global marketplace. In this scenario, it is considered that the interaction of various sectors of the organization contributes to its increased ability to understand their distribution chain. Furthermore, the communication is a vital element for the company to make themselves understood by their audiences and the integrated marketing communications (IMC) has a valuable tool - the sales force - which must be supported by managers to use other tools of the IMC in order to provide differentiated services to distribution channels. The objective of this study is to analyze the process of selling and IMC, identifying how the sales force helps to improve the competitive position in the trade. To achieve this, was analyzed the generation of customer value, strategic management and sales, competitive advantage and competitive positioning model, the…

Advisors/Committee Members: Toledo, Geraldo Luciano.

Subjects/Keywords: Administração estratégica; Comunicação integrada; Estrategic administration; Integrated marketing communications; Sales; Valor (Administração); Value; Vendas

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Szulcsewski, C. J. (2010). A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;

Chicago Manual of Style (16^th Edition):

Szulcsewski, Charles John. “A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição.” 2010. Doctoral Dissertation, University of São Paulo. Accessed January 22, 2021. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;.

MLA Handbook (7^th Edition):

Szulcsewski, Charles John. “A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição.” 2010. Web. 22 Jan 2021.

Vancouver:

Szulcsewski CJ. A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição. [Internet] [Doctoral dissertation]. University of São Paulo; 2010. [cited 2021 Jan 22]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;.

Council of Science Editors:

Szulcsewski CJ. A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição. [Doctoral Dissertation]. University of São Paulo; 2010. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;

Technical University of Lisbon

27. Severiano, Filipa de Sousa. A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing.

Degree: 2011, Technical University of Lisbon

URL: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293

►

Mestrado em Marketing

Este projecto pretende reflectir sobre a importância e as vantagens que o planeamento da comunicação pode trazer para as organizações sem fins… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Organizações Sem Fins Lucrativos; Reputação Corporativa; Integrated Marketing Communications; Nonprofit Organizations; Corporate Reputation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Severiano, F. d. S. (2011). A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Severiano, Filipa de Sousa. “A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing.” 2011. Thesis, Technical University of Lisbon. Accessed January 22, 2021. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Severiano, Filipa de Sousa. “A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing.” 2011. Web. 22 Jan 2021.

Vancouver:

Severiano FdS. A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2021 Jan 22]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Severiano FdS. A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Alabama

28. Esfeller, John Harry. Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program.

Degree: 2011, University of Alabama

URL: http://purl.lib.ua.edu/43411

► Increasingly, universities across the country are adding college football to their athletics programs. The communications activities surrounding a football launch had never been examined relative… (more)

▼ Increasingly, universities across the country are adding college football to their athletics programs. The communications activities surrounding a football launch had never been examined relative to communications theory. The purpose of this case study was to investigate the football communications function of a university athletic program in its first years, and determine whether the theory of excellence in public relations (ET) or integrated marketing communication (IMC) theory was more reflected in the organizational structure, management, and goals of the program. The University of South Alabama (USA) was chosen as the subject of the case study, who added the sport in December 2007. To prepare, a review of ET and IMC theory and research that tested and analyzed those theories was conducted. During the course of this study, six members of the University of South Alabama's staff responsible for football communications were interviewed in person and asked questions about their experience, skills, responsibilities, their department, strategy development, decision making, and other factors that relate to ET and IMC. Three hours of interviews were transcribed, coded, analyzed, and compared back to ET and IMC to see which theory was more reflected at USA. During the analysis, it was discovered that USA implements a management structure and organizational culture that would be in line with the principles of ET, but that the technical duties, goals and objectives of their messages are highly reflective of IMC. During the course of this study, six members of the University of South Alabama's staff responsible for football communications were interviewed in person and asked questions about their experience, skills, responsibilities, their department, strategy development, decision making, and other factors that relate to ET and IMC. Three hours of interviews were transcribed, coded, analyzed, and compared back to ET and IMC to see which theory were more reflected at USA. During the analysis, it was discovered that USA implements a management structure and organizational culture that would be line with the principles of ET, but that the technical duties, goals and objectives of their messages are highly reflective of IMC. (Published By University of Alabama Libraries) Advisors/Committee Members: Kinney, Lance, Horsley, Suzanne, Allaway, Arthur, University of Alabama. Dept. of Advertising and Public Relations.

Subjects/Keywords: Electronic Thesis or Dissertation; – thesis; Communication; Sports management; Marketing; athletics; branding; communications; integrated marketing; public relations; sport management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Esfeller, J. H. (2011). Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program. (Thesis). University of Alabama. Retrieved from http://purl.lib.ua.edu/43411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Esfeller, John Harry. “Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program.” 2011. Thesis, University of Alabama. Accessed January 22, 2021. http://purl.lib.ua.edu/43411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Esfeller, John Harry. “Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program.” 2011. Web. 22 Jan 2021.

Vancouver:

Esfeller JH. Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program. [Internet] [Thesis]. University of Alabama; 2011. [cited 2021 Jan 22]. Available from: http://purl.lib.ua.edu/43411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Esfeller JH. Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program. [Thesis]. University of Alabama; 2011. Available from: http://purl.lib.ua.edu/43411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of South Africa

29. Barnard, Sune Mari. The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study .

Degree: 2015, University of South Africa

URL: http://hdl.handle.net/10500/19907

► The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools… (more)

Subjects/Keywords: Facebook; Pages; Social media; Integrated marketing communications; Marketing activities; Communication channels; Card-sorting exercise; Cluster analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Barnard, S. M. (2015). The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/19907

Chicago Manual of Style (16^th Edition):

Barnard, Sune Mari. “The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study .” 2015. Masters Thesis, University of South Africa. Accessed January 22, 2021. http://hdl.handle.net/10500/19907.

MLA Handbook (7^th Edition):

Barnard, Sune Mari. “The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study .” 2015. Web. 22 Jan 2021.

Vancouver:

Barnard SM. The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study . [Internet] [Masters thesis]. University of South Africa; 2015. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/10500/19907.

Council of Science Editors:

Barnard SM. The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study . [Masters Thesis]. University of South Africa; 2015. Available from: http://hdl.handle.net/10500/19907

Texas Tech University

30. Wang, Yu-Ju. Effects of integrated marketing communications (IMC) on visitors' heritage destination selection.

Degree: Hospitality and Tourism Management, 2007, Texas Tech University

URL: http://hdl.handle.net/2346/19886

► This study explored the theory that visitors¡¦ use many communication sources to make traveling and attraction arrangements of heritage destinations. Two specific objectives include (1)… (more)

Subjects/Keywords: Destination selection; Integrated marketing communications (IMC); Heritage tourism; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, Y. (2007). Effects of integrated marketing communications (IMC) on visitors' heritage destination selection. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/19886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Wang, Yu-Ju. “Effects of integrated marketing communications (IMC) on visitors' heritage destination selection.” 2007. Thesis, Texas Tech University. Accessed January 22, 2021. http://hdl.handle.net/2346/19886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Wang, Yu-Ju. “Effects of integrated marketing communications (IMC) on visitors' heritage destination selection.” 2007. Web. 22 Jan 2021.

Vancouver:

Wang Y. Effects of integrated marketing communications (IMC) on visitors' heritage destination selection. [Internet] [Thesis]. Texas Tech University; 2007. [cited 2021 Jan 22]. Available from: http://hdl.handle.net/2346/19886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang Y. Effects of integrated marketing communications (IMC) on visitors' heritage destination selection. [Thesis]. Texas Tech University; 2007. Available from: http://hdl.handle.net/2346/19886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations