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You searched for subject:(gain loss framing). Showing records 1 – 5 of 5 total matches.

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University of Houston

1. Chen, Chun-han. The Effects of Message Framing, Theory of Reactance, and Ego-Depeltion on the Efficacy of a Drinking Reduction Campaign.

Degree: Psychology - Social, Social/Health Psychology, 2014, University of Houston

 This dissertation focuses on message framing with the goal of designing effective advertisements that advocate healthy drinking styles. Rooted in persuasion models, message framing by… (more)

Subjects/Keywords: Message Framing; Ego-depletion; Reactance; Drinking; Alcohol; Gain frame; Loss frame; Communications

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, C. (2014). The Effects of Message Framing, Theory of Reactance, and Ego-Depeltion on the Efficacy of a Drinking Reduction Campaign. (Doctoral Dissertation). University of Houston. Retrieved from http://hdl.handle.net/10657/4735

Chicago Manual of Style (16th Edition):

Chen, Chun-han. “The Effects of Message Framing, Theory of Reactance, and Ego-Depeltion on the Efficacy of a Drinking Reduction Campaign.” 2014. Doctoral Dissertation, University of Houston. Accessed January 26, 2021. http://hdl.handle.net/10657/4735.

MLA Handbook (7th Edition):

Chen, Chun-han. “The Effects of Message Framing, Theory of Reactance, and Ego-Depeltion on the Efficacy of a Drinking Reduction Campaign.” 2014. Web. 26 Jan 2021.

Vancouver:

Chen C. The Effects of Message Framing, Theory of Reactance, and Ego-Depeltion on the Efficacy of a Drinking Reduction Campaign. [Internet] [Doctoral dissertation]. University of Houston; 2014. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/10657/4735.

Council of Science Editors:

Chen C. The Effects of Message Framing, Theory of Reactance, and Ego-Depeltion on the Efficacy of a Drinking Reduction Campaign. [Doctoral Dissertation]. University of Houston; 2014. Available from: http://hdl.handle.net/10657/4735


University of Georgia

2. Peev, Plamen Pavlov. Consumers' brand evaluations.

Degree: 2014, University of Georgia

 This work explores the implications of two recent phenomena in the area of marketing, namely the increased popularity of “subtracted” or “absent” ingredients and the… (more)

Subjects/Keywords: Ingredient strategies; Gain-loss framing effects; Regulatory focus; Brand extensions; Category fit; Brand evaluations; Contrast effects; Mindsets

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Peev, P. P. (2014). Consumers' brand evaluations. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/27265

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Peev, Plamen Pavlov. “Consumers' brand evaluations.” 2014. Thesis, University of Georgia. Accessed January 26, 2021. http://hdl.handle.net/10724/27265.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Peev, Plamen Pavlov. “Consumers' brand evaluations.” 2014. Web. 26 Jan 2021.

Vancouver:

Peev PP. Consumers' brand evaluations. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Jan 26]. Available from: http://hdl.handle.net/10724/27265.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Peev PP. Consumers' brand evaluations. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/27265

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The Ohio State University

3. Solloway, Tyler. Combining approach-gain and avoid-loss frames increases message effectiveness.

Degree: PhD, Communication, 2014, The Ohio State University

Gain-loss framing has produced inconsistent results in communication (O’Keefe & Jensen, 2006, 2007, 2009). Yet, studies from psychology demonstrate consistent gain-loss message effects (Higgins, 1997,… (more)

Subjects/Keywords: Communication; Marketing; gain loss framing; approach-gain; avoid-loss; regulatory focus theory; dual motivation theory; decision field theory; arousal; attention to messages; message effectiveness; sensation seeking; prosocial messaging; public service announcements

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Solloway, T. (2014). Combining approach-gain and avoid-loss frames increases message effectiveness. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273

Chicago Manual of Style (16th Edition):

Solloway, Tyler. “Combining approach-gain and avoid-loss frames increases message effectiveness.” 2014. Doctoral Dissertation, The Ohio State University. Accessed January 26, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273.

MLA Handbook (7th Edition):

Solloway, Tyler. “Combining approach-gain and avoid-loss frames increases message effectiveness.” 2014. Web. 26 Jan 2021.

Vancouver:

Solloway T. Combining approach-gain and avoid-loss frames increases message effectiveness. [Internet] [Doctoral dissertation]. The Ohio State University; 2014. [cited 2021 Jan 26]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273.

Council of Science Editors:

Solloway T. Combining approach-gain and avoid-loss frames increases message effectiveness. [Doctoral Dissertation]. The Ohio State University; 2014. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1417619273


University of North Texas

4. Link-Malcolm, Jessica. Health message framing : motivating cardiovascular risk factor screening in young adults.

Degree: 2008, University of North Texas

 As the leading cause of death in the United States, coronary heart disease (CHD) is a growing public health problem, despite the fact that many… (more)

Subjects/Keywords: loss-framed; Message framing; CHD risk factors; gain-framed; Health behavior.; College students  – Health risk assessment.; Young adults  – Health risk assessment.; Cardiovascular system  – Diseases  – Risk factors.; Motivation (Psychology)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Link-Malcolm, J. (2008). Health message framing : motivating cardiovascular risk factor screening in young adults. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc9066/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Link-Malcolm, Jessica. “Health message framing : motivating cardiovascular risk factor screening in young adults.” 2008. Thesis, University of North Texas. Accessed January 26, 2021. https://digital.library.unt.edu/ark:/67531/metadc9066/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Link-Malcolm, Jessica. “Health message framing : motivating cardiovascular risk factor screening in young adults.” 2008. Web. 26 Jan 2021.

Vancouver:

Link-Malcolm J. Health message framing : motivating cardiovascular risk factor screening in young adults. [Internet] [Thesis]. University of North Texas; 2008. [cited 2021 Jan 26]. Available from: https://digital.library.unt.edu/ark:/67531/metadc9066/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Link-Malcolm J. Health message framing : motivating cardiovascular risk factor screening in young adults. [Thesis]. University of North Texas; 2008. Available from: https://digital.library.unt.edu/ark:/67531/metadc9066/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Kumara, Sandaruwan P. Gain vs. Loss and Near vs. Far Spatial Distance Message Framing and Support for Aquaculture Among U.S. Seafood Consumers.

Degree: MA, Communication, 2018, University of Maine

  In the U.S., the aquaculture industry receives differential support from various publics due to the health and environmental concerns of seafood consumers. Since consumer… (more)

Subjects/Keywords: Message framing; seafood; aquaculture; gain vs. loss; spatial distance; near vs. far; Mass Communication; Other Communication; Other Social and Behavioral Sciences; Social Statistics; Sociology

…11 2.3 Gain vs. loss framing… …60 vii LIST OF FIGURES Figure 4. 1 Gain vs. loss framing and support for aquaculture… …2013). Gain and loss framing is one of the message framing techniques that highlights… …framing of advantages and disadvantages in terms of gain vs. loss frames helps consumers to make… …informed decisions about their seafood consumption. 2.3 Gain vs. loss framing The use of gain vs… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kumara, S. P. (2018). Gain vs. Loss and Near vs. Far Spatial Distance Message Framing and Support for Aquaculture Among U.S. Seafood Consumers. (Masters Thesis). University of Maine. Retrieved from https://digitalcommons.library.umaine.edu/etd/2917

Chicago Manual of Style (16th Edition):

Kumara, Sandaruwan P. “Gain vs. Loss and Near vs. Far Spatial Distance Message Framing and Support for Aquaculture Among U.S. Seafood Consumers.” 2018. Masters Thesis, University of Maine. Accessed January 26, 2021. https://digitalcommons.library.umaine.edu/etd/2917.

MLA Handbook (7th Edition):

Kumara, Sandaruwan P. “Gain vs. Loss and Near vs. Far Spatial Distance Message Framing and Support for Aquaculture Among U.S. Seafood Consumers.” 2018. Web. 26 Jan 2021.

Vancouver:

Kumara SP. Gain vs. Loss and Near vs. Far Spatial Distance Message Framing and Support for Aquaculture Among U.S. Seafood Consumers. [Internet] [Masters thesis]. University of Maine; 2018. [cited 2021 Jan 26]. Available from: https://digitalcommons.library.umaine.edu/etd/2917.

Council of Science Editors:

Kumara SP. Gain vs. Loss and Near vs. Far Spatial Distance Message Framing and Support for Aquaculture Among U.S. Seafood Consumers. [Masters Thesis]. University of Maine; 2018. Available from: https://digitalcommons.library.umaine.edu/etd/2917

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