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Dept: Marketing

You searched for subject:(equity). Showing records 1 – 24 of 24 total matches.

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Linnaeus University

1. Zetterberg, Martin; Davidsson, Pontus. Brand Equity for Service Brands Online.

Degree: Marketing, 2015, Linnaeus University

  Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 -… (more)

Subjects/Keywords: Service brands online; brand equity; perceived quality; brand awareness; brand association; service brand equity; online brand equity; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zetterberg, Martin; Davidsson, P. (2015). Brand Equity for Service Brands Online. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zetterberg, Martin; Davidsson, Pontus. “Brand Equity for Service Brands Online.” 2015. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zetterberg, Martin; Davidsson, Pontus. “Brand Equity for Service Brands Online.” 2015. Web. 04 Jul 2020.

Vancouver:

Zetterberg, Martin; Davidsson P. Brand Equity for Service Brands Online. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zetterberg, Martin; Davidsson P. Brand Equity for Service Brands Online. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

2. Ingemansson, Viktor. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility.

Degree: Marketing, 2017, Linnaeus University

  Modern technology has provided for greater company transparency and media coverage, which among other has led to customers being able to increasingly demand corporate… (more)

Subjects/Keywords: Customer Attitudes; Brand Affection; Brand Trust; Brand Equity; Consumer-Based Brand Equity (CBBE); Corporate Social Responsibility (CSR); Insurance Industry; Business Administration; Företagsekonomi

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APA (6th Edition):

Ingemansson, V. (2017). Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ingemansson, Viktor. “Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility.” 2017. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ingemansson, Viktor. “Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility.” 2017. Web. 04 Jul 2020.

Vancouver:

Ingemansson V. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ingemansson V. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Kutlu, Gulfem Cigdem. Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships.

Degree: PhD, Marketing, 2015, Old Dominion University

  Three studies explored the consequences of loyalty program partnership on individual brands. The first study sought to determine what kinds of brand equity and… (more)

Subjects/Keywords: Alliance; Brand equity; Brand identity; Loyalty; Loyalty program; Partnerships; Service; Spillover; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kutlu, G. C. (2015). Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships. (Doctoral Dissertation). Old Dominion University. Retrieved from 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2

Chicago Manual of Style (16th Edition):

Kutlu, Gulfem Cigdem. “Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships.” 2015. Doctoral Dissertation, Old Dominion University. Accessed July 04, 2020. 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2.

MLA Handbook (7th Edition):

Kutlu, Gulfem Cigdem. “Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships.” 2015. Web. 04 Jul 2020.

Vancouver:

Kutlu GC. Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships. [Internet] [Doctoral dissertation]. Old Dominion University; 2015. [cited 2020 Jul 04]. Available from: 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2.

Council of Science Editors:

Kutlu GC. Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships. [Doctoral Dissertation]. Old Dominion University; 2015. Available from: 9781339386515 ; https://digitalcommons.odu.edu/marketing_etds/2


Linnaeus University

4. Li, Yunyu. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?.

Degree: Marketing, 2016, Linnaeus University

  The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the… (more)

Subjects/Keywords: Chinese SMEs Brand; Brand equity; Brand marketing mix; CSC; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, Y. (2016). How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Yunyu. “How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?.” 2016. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Yunyu. “How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?.” 2016. Web. 04 Jul 2020.

Vancouver:

Li Y. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li Y. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

5. Göransson, Sara; Kristoffersson, Johanna. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications.

Degree: Marketing, 2016, Linnaeus University

  Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile… (more)

Subjects/Keywords: Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Göransson, Sara; Kristoffersson, J. (2016). Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Göransson, Sara; Kristoffersson, Johanna. “Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications.” 2016. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Göransson, Sara; Kristoffersson, Johanna. “Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications.” 2016. Web. 04 Jul 2020.

Vancouver:

Göransson, Sara; Kristoffersson J. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Göransson, Sara; Kristoffersson J. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

6. Hallgren, Joseph; Sigurbjörnsson, Kristján. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment.

Degree: Marketing, 2018, Linnaeus University

  Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated… (more)

Subjects/Keywords: Internet Meme; Brand Equity; CBBE; User Generated Content; UGC; Experiment; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hallgren, Joseph; Sigurbjörnsson, K. (2018). The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hallgren, Joseph; Sigurbjörnsson, Kristján. “The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment.” 2018. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hallgren, Joseph; Sigurbjörnsson, Kristján. “The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment.” 2018. Web. 04 Jul 2020.

Vancouver:

Hallgren, Joseph; Sigurbjörnsson K. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hallgren, Joseph; Sigurbjörnsson K. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

7. Biela, Joanna. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms.

Degree: Marketing, 2015, Linnaeus University

  In the business-to-business sector, the brand owner´s employees are increasingly playing a key role in terms of representing the brand to existing and potential… (more)

Subjects/Keywords: Branding; Business-to-Business Branding; Brand; Brand Equity; Internal Brand Equity; External Brand Equity; Internal Brand Knowledge; Internal Brand Involvement; Internal Brand Commitment; Business Administration; Företagsekonomi; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Biela, J. (2015). Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45472

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Biela, Joanna. “Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms.” 2015. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45472.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Biela, Joanna. “Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms.” 2015. Web. 04 Jul 2020.

Vancouver:

Biela J. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45472.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Biela J. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45472

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

8. Macharia, Haggah. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

Degree: Marketing, 2019, Linnaeus University

  Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects… (more)

Subjects/Keywords: Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Macharia, H. (2019). How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85455

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Macharia, Haggah. “How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.” 2019. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85455.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Macharia, Haggah. “How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.” 2019. Web. 04 Jul 2020.

Vancouver:

Macharia H. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85455.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Macharia H. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85455

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Georgia State University

9. Madupalli, Ramana K. Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust.

Degree: PhD, Marketing, 2007, Georgia State University

 This dissertation examines the role of different types of salesperson behaviors on building and managing customer equity drivers. It is proposed that customers develop positive… (more)

Subjects/Keywords: sales and trust; salesperson trust; customer equity; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Madupalli, R. K. (2007). Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust. (Doctoral Dissertation). Georgia State University. Retrieved from https://scholarworks.gsu.edu/marketing_diss/8

Chicago Manual of Style (16th Edition):

Madupalli, Ramana K. “Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust.” 2007. Doctoral Dissertation, Georgia State University. Accessed July 04, 2020. https://scholarworks.gsu.edu/marketing_diss/8.

MLA Handbook (7th Edition):

Madupalli, Ramana K. “Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust.” 2007. Web. 04 Jul 2020.

Vancouver:

Madupalli RK. Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust. [Internet] [Doctoral dissertation]. Georgia State University; 2007. [cited 2020 Jul 04]. Available from: https://scholarworks.gsu.edu/marketing_diss/8.

Council of Science Editors:

Madupalli RK. Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust. [Doctoral Dissertation]. Georgia State University; 2007. Available from: https://scholarworks.gsu.edu/marketing_diss/8


Georgia State University

10. Park, Insu. Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity.

Degree: PhD, Marketing, 2017, Georgia State University

  From the resource-based view of the firm, good stakeholder relations provide sustainable competitive advantages. To manage their scarce resources effectively, firms should understand how… (more)

Subjects/Keywords: Stakeholder Relations; Time-Varying Effects; Time-Varying Synergistic Effects; Stakeholder Synergy Theory; Strategic Emphasis; Brand Equity; Long-term Firm Performance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, I. (2017). Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity. (Doctoral Dissertation). Georgia State University. Retrieved from https://scholarworks.gsu.edu/marketing_diss/41

Chicago Manual of Style (16th Edition):

Park, Insu. “Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity.” 2017. Doctoral Dissertation, Georgia State University. Accessed July 04, 2020. https://scholarworks.gsu.edu/marketing_diss/41.

MLA Handbook (7th Edition):

Park, Insu. “Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity.” 2017. Web. 04 Jul 2020.

Vancouver:

Park I. Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity. [Internet] [Doctoral dissertation]. Georgia State University; 2017. [cited 2020 Jul 04]. Available from: https://scholarworks.gsu.edu/marketing_diss/41.

Council of Science Editors:

Park I. Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity. [Doctoral Dissertation]. Georgia State University; 2017. Available from: https://scholarworks.gsu.edu/marketing_diss/41


Stockholm University

11. Alvarez, Alba Sanz. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

Degree: Marketing, 2019, Stockholm University

  The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions… (more)

Subjects/Keywords: : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency; Social Sciences Interdisciplinary; Tvärvetenskapliga studier inom samhällsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alvarez, A. S. (2019). Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-181755

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alvarez, Alba Sanz. “Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.” 2019. Thesis, Stockholm University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-181755.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alvarez, Alba Sanz. “Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.” 2019. Web. 04 Jul 2020.

Vancouver:

Alvarez AS. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios. [Internet] [Thesis]. Stockholm University; 2019. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-181755.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alvarez AS. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios. [Thesis]. Stockholm University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-181755

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Hasanspahic, Maida; Sandström, Linn. Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts.

Degree: Marketing, 2014, Linnaeus University

  Abstrakt Syfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas. Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad… (more)

Subjects/Keywords: brand; branding; brand equity; consumer-based brand equity; Business Administration; Företagsekonomi

…Brand equity kan antingen ses som ett finansiellt värde eller konsumentbaserat värde… …konsumentbaserad brand equity eftersom det är konsumenterna som tillför finansiellt värde till företagen… …brand equity kan företag få förståelse för konsumenters känslor och uppfattningar av… …equity är det viktigt att företag kan mäta det (Kotler & Keller, 2006; Keller, 2001… …Lassar et al, 1995). Genom att veta styrkan av sin konsumentbaserade brand equity kan… 

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APA (6th Edition):

Hasanspahic, Maida; Sandström, L. (2014). Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hasanspahic, Maida; Sandström, Linn. “Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts.” 2014. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hasanspahic, Maida; Sandström, Linn. “Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts.” 2014. Web. 04 Jul 2020.

Vancouver:

Hasanspahic, Maida; Sandström L. Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts. [Internet] [Thesis]. Linnaeus University; 2014. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hasanspahic, Maida; Sandström L. Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts. [Thesis]. Linnaeus University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

13. Mandrik, Carter A. An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation.

Degree: PhD, Marketing, 1999, Virginia Tech

 This dissertation examines between-brand price premiums from an information processing perspective. A literature review is conducted in which price premiums are shown to depend on… (more)

Subjects/Keywords: information processing model; brand equity; price premiums; experiment; brand and attribute processing

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APA (6th Edition):

Mandrik, C. A. (1999). An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/27359

Chicago Manual of Style (16th Edition):

Mandrik, Carter A. “An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation.” 1999. Doctoral Dissertation, Virginia Tech. Accessed July 04, 2020. http://hdl.handle.net/10919/27359.

MLA Handbook (7th Edition):

Mandrik, Carter A. “An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation.” 1999. Web. 04 Jul 2020.

Vancouver:

Mandrik CA. An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation. [Internet] [Doctoral dissertation]. Virginia Tech; 1999. [cited 2020 Jul 04]. Available from: http://hdl.handle.net/10919/27359.

Council of Science Editors:

Mandrik CA. An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation. [Doctoral Dissertation]. Virginia Tech; 1999. Available from: http://hdl.handle.net/10919/27359

14. Hidalgo, Cristina Fernández; Mikano, Larry. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.

Degree: Marketing, 2016, Linnaeus University

  The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect… (more)

Subjects/Keywords: Co-branding; Luxury Fashion; Brand Equity; Consumer-based; Collaboration; Perceived Quality; Brand Image; Brand Loyalty; Generation Y; Generation X; London.; Business Administration; Företagsekonomi

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APA (6th Edition):

Hidalgo, Cristina Fernández; Mikano, L. (2016). The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hidalgo, Cristina Fernández; Mikano, Larry. “The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.” 2016. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hidalgo, Cristina Fernández; Mikano, Larry. “The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.” 2016. Web. 04 Jul 2020.

Vancouver:

Hidalgo, Cristina Fernández; Mikano L. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hidalgo, Cristina Fernández; Mikano L. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Rudnick, Torben. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden..

Degree: Marketing, 2017, Linnaeus University

  Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social… (more)

Subjects/Keywords: Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.; Business Administration; Företagsekonomi

…brand equity is essential for professional football league- and club organizations (… …Hereby brand equity represents "[…] a set of brand assets and liabilities linked… …equity and mention that any organization with marketing activities operates to manage brand… …equity (Li & Ellis, 2014; Christodoulides et al., 2015; De Oliveira et al., 2015; Tanveer… …understanding of brand equity within sports organizations is becoming more and more important. To… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rudnick, T. (2017). How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rudnick, Torben. “How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden..” 2017. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rudnick, Torben. “How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden..” 2017. Web. 04 Jul 2020.

Vancouver:

Rudnick T. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rudnick T. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Arrehag, Peter. Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study.

Degree: Marketing, 2014, Linnaeus University

  Background: Differentiation towards one’s competitors is crucial. Brand can symbolize competitive advantages through intangible assets, though the focus in both companies and academia has… (more)

Subjects/Keywords: Employer attractiveness; EmpAt; internal brand equity; IBE; employer branding; Business Administration; Företagsekonomi

…EMPLOYER ATTRACTIVENESS FIGURE 2: INTERNAL BRAND EQUITY FIGURE 3: RESEARCH MODEL FIGURE 4: SAMPLE… …strengthen the equity of an organization (Aaker, 2010). Brand Equity is the measurement… …customer-based perspective (Kapferer, 2008). However, brand equity can be seen from an… …Rangarajan, 2014), in other words the equity of the brand might not be at its potential… …the possibility of affecting the organizations brand equity (Kimpakorn & Tocquer, 2010… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Arrehag, P. (2014). Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35764

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Arrehag, Peter. “Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study.” 2014. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35764.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Arrehag, Peter. “Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study.” 2014. Web. 04 Jul 2020.

Vancouver:

Arrehag P. Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study. [Internet] [Thesis]. Linnaeus University; 2014. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35764.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Arrehag P. Describing the relationship between Employer Attractiveness and Internal Brand Equity : A quantitative single cross-sectional study. [Thesis]. Linnaeus University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35764

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Guselin, Mathias; Johansson, Sebastian. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites.

Degree: Marketing, 2016, Linnaeus University

  Background: Internet has brought radical changes in the recruitment industry where individuals are increasingly turning to the Internet when seeking jobs. The increased use… (more)

Subjects/Keywords: Brand equity; e-recruitment; brand awareness; brand association; perceived quality; brand loyalty; Business Administration; Företagsekonomi

…research suggests that there are two different perspectives of brand equity, which are… …consumer-based brand equity, focusing on the consumer's perception of the brand and… …firmbased brand equity, focusing on the financial value to the brand asset (Simon & Sullivan… …equity has focused on consumer-based brand equity (Aaker, 1991; Keller, 1993). 1.2… …different brands (Kim et al., 2002). However, brand equity can function as a powerful… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guselin, Mathias; Johansson, S. (2016). Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55586

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Guselin, Mathias; Johansson, Sebastian. “Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites.” 2016. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55586.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Guselin, Mathias; Johansson, Sebastian. “Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites.” 2016. Web. 04 Jul 2020.

Vancouver:

Guselin, Mathias; Johansson S. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55586.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Guselin, Mathias; Johansson S. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55586

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Ahmad, Danial. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry.

Degree: Marketing, 2017, Linnaeus University

  Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is… (more)

Subjects/Keywords: Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y; Business Administration; Företagsekonomi

…awareness among the consumers, the brand equity is considered as one of the firm’s greatest… …equity, as it has been evident from the recent trend of growing body in literature, housing… …this concept (Girard et al, 2017). The concept of brand equity in the marketing… …are part of the consumer-based brand equity construct. Furthermore, the authors added two… …relationships between green marketing mix and consumer-based brand equity. The influence of green… 

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Sample image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ahmad, D. (2017). Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ahmad, Danial. “Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry.” 2017. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ahmad, Danial. “Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry.” 2017. Web. 04 Jul 2020.

Vancouver:

Ahmad D. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ahmad D. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Johnsson, Robert; Lovas, Sebastian. Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.

Degree: Marketing, 2015, Linnaeus University

  The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation… (more)

Subjects/Keywords: Brands; brand identity; brand equity; positioning; segmentation; differentiation; customer relations; identity prism; core values; swedish festivals; festivals.; varumärken; märkesidentitet; brand equity; positionering; segmentering; differentiering; kundrelationer; relationer; identitetsprisman; kärnvärden; marknadsföring; festivaler; Business Administration; Företagsekonomi

…man skapar en tjänst som uppfyller de löften man har lovat. 3.1.2 Brand Equity Melin… …x28;2011) diskuterar kring begreppet brand equity som tar upp två perspektiv… …märkersinnehavarens och konsumenternas perspektiv. Melin (2011) påpekar att brand equity även kan… …varumärke förser en produkt med. Gummesson (2008) sammanfattar brand equity genom att… …varumärket och företaget skänker. Aaker (2000) definierar brand equity som en uppsättning… 

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APA (6th Edition):

Johnsson, Robert; Lovas, S. (2015). Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40136

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johnsson, Robert; Lovas, Sebastian. “Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.” 2015. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40136.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johnsson, Robert; Lovas, Sebastian. “Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.” 2015. Web. 04 Jul 2020.

Vancouver:

Johnsson, Robert; Lovas S. Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40136.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johnsson, Robert; Lovas S. Konsten att positionera sig : En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40136

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Gyori, Laszlo Alexandru; Heurtaux, Arthur. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry .

Degree: Marketing, 2017, Linnaeus University

  Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying… (more)

Subjects/Keywords: Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture; Business Administration; Företagsekonomi

…Karamian et al., 2015). According Keller (1993), customer based brand equity (… …quality (PBQ), have been associated with customer-based brand equity (Yoo and… …based brand equity have become a focal point for both theoreticians and brands who… …Customer-based brand equity can be influenced by several factors according to previous literature… …effect of relationships on social media based brand communities on customer-based brand equity… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gyori, Laszlo Alexandru; Heurtaux, A. (2017). Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry . (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65022

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gyori, Laszlo Alexandru; Heurtaux, Arthur. “Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry .” 2017. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65022.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gyori, Laszlo Alexandru; Heurtaux, Arthur. “Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry .” 2017. Web. 04 Jul 2020.

Vancouver:

Gyori, Laszlo Alexandru; Heurtaux A. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry . [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65022.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gyori, Laszlo Alexandru; Heurtaux A. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry . [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65022

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Larsson, Johanna. Varumärkesvärdering : - Ett skott från höften?.

Degree: Marketing, 2015, Linnaeus University

Bakgrund: År 2010 infördes ISO 10668, en standard som skulle öka transparensen och kvaliteten i varumärkesvärderingar. Trots standarden så skiljer det idag miljardbelopp på… (more)

Subjects/Keywords: Brand equity; Brand Valuation; ISO:10668; Relief from royalty method; Price premium method; Behavioral analysis; Varumärkeskapital; Varumärkesvärdering; ISO:10668; Royaltykassaflödesmetoden; Prispremiemetoden; Beteendemässig aspekt; Business Administration; Företagsekonomi

…______________________________________________________________ 3.1 Varumärkets kapital Varumärkets kapital (engelskans Brand Equity) betraktas… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Larsson, J. (2015). Varumärkesvärdering : - Ett skott från höften?. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40236

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Larsson, Johanna. “Varumärkesvärdering : - Ett skott från höften?.” 2015. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40236.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Larsson, Johanna. “Varumärkesvärdering : - Ett skott från höften?.” 2015. Web. 04 Jul 2020.

Vancouver:

Larsson J. Varumärkesvärdering : - Ett skott från höften?. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40236.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Larsson J. Varumärkesvärdering : - Ett skott från höften?. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40236

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Gunnarsson, Lovisa; Folkestad, Anna. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty.

Degree: Marketing, 2018, Linnaeus University

  Background: The goal for brand building is to build for the long-term profitability and strengthening of brand equity. A way to build brand equity is to… (more)

Subjects/Keywords: Influencer marketing; influencer; influencers’ characteristics; trustworthiness of an influencer; relatability of an influencer; authenticity of an influencer; brand equity; perceived quality; brand loyalty; social media; Business Administration; Företagsekonomi

…Furthermore, advertisement on social media has already been investigated in relation to brand equity… …assessed how influencer marketing affects the dimensions of brand equity. Advertisement is known… …determined interrelationships between the brand equity dimensions. There, brand awareness both… …affects brand equity directly and indirectly through perceived quality and brand loyalty. Sharma… …equity. As for the brand association dimension, Balaji (2011) found its effect on… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gunnarsson, Lovisa; Folkestad, A. (2018). Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gunnarsson, Lovisa; Folkestad, Anna. “Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty.” 2018. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gunnarsson, Lovisa; Folkestad, Anna. “Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty.” 2018. Web. 04 Jul 2020.

Vancouver:

Gunnarsson, Lovisa; Folkestad A. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gunnarsson, Lovisa; Folkestad A. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

23. Johansson, Anton; Chiweshe, Isabela. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

Degree: Marketing, 2019, Linnaeus University

  Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities… (more)

Subjects/Keywords: co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation; Economics and Business; Ekonomi och näringsliv

…CBBE is an approach to brand equity from the perspective of the customer, defined as “the… …company wants to understand brand equity. The basic assumption of CBBE is that the strength of a… …brand experience as a dimension of brand equity. Brand experiences refer to the responses from… …basis for the creation of brand equity (Biedenbach & Marell, 2010). 8 Customer… …based brand equity (CBBE) is defined by Keller (2013) as ”the differential… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johansson, Anton; Chiweshe, I. (2019). It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE). (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, Anton; Chiweshe, Isabela. “It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).” 2019. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, Anton; Chiweshe, Isabela. “It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).” 2019. Web. 04 Jul 2020.

Vancouver:

Johansson, Anton; Chiweshe I. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE). [Internet] [Thesis]. Linnaeus University; 2019. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, Anton; Chiweshe I. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE). [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85333

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Östergren, Amanda Johnsson. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.

Degree: Marketing, 2019, Linnaeus University

  Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is… (more)

Subjects/Keywords: Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.; Business Administration; Företagsekonomi

…value and equity of a company, and it is an important factor to consider when deciding how to… …personality. Another strategy that could be used to gain success is brand equity. These strategies… …associations are one of the four principals in the dimensions explaining brand equity. Brand 16… …of the dimensions described in brand equity that is affected by brand image. Perceived… …Brand Equity Brand equity is the assets connected to a brand, the name and symbol of it, which… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Östergren, A. J. (2019). Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Östergren, Amanda Johnsson. “Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.” 2019. Thesis, Linnaeus University. Accessed July 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Östergren, Amanda Johnsson. “Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.” 2019. Web. 04 Jul 2020.

Vancouver:

Östergren AJ. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2020 Jul 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Östergren AJ. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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