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You searched for subject:(electronic Word of Mouth). Showing records 1 – 30 of 251500 total matches.

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Oklahoma State University

1. Ishida, Koji. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.

Degree: School of Hotel and Restaurant Administration, 2011, Oklahoma State University

Word-of-Mouth effect on products decision-making have been studied for over 40 years. However, the effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism… (more)

Subjects/Keywords: destination image; electronic word-of-mouth; ewom; traditional word-of-mouth; wom; word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ishida, K. (2011). Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Thesis, Oklahoma State University. Accessed September 20, 2019. http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Web. 20 Sep 2019.

Vancouver:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Internet] [Thesis]. Oklahoma State University; 2011. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Thesis]. Oklahoma State University; 2011. Available from: http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Sampaio, Ana Rita Serpa Pinto. Word-of-mouth electrónico : as motivações dos consumidores no Facebook.

Degree: 2012, RCAAP

 Dada a crescente desconfiança dos consumidores em relação aos meios publicitários tradicionais, o word-of-mouth electrónico (eWOM) tem vindo a ser cada vez mais valorizado pelas… (more)

Subjects/Keywords: Word-of-mouth; Electronic word-of-mouth; Facebook

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APA (6th Edition):

Sampaio, A. R. S. P. (2012). Word-of-mouth electrónico : as motivações dos consumidores no Facebook. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Thesis, RCAAP. Accessed September 20, 2019. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Web. 20 Sep 2019.

Vancouver:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Internet] [Thesis]. RCAAP; 2012. [cited 2019 Sep 20]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Thesis]. RCAAP; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

3. Kim, Kyung Ok. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.

Degree: PhD, Advertising, 2014, University of Texas – Austin

 In this dissertation, I examine how online conversations as electronic word-of-mouth (eWOM) information via social media networks affect business outcomes. Using data from the movie… (more)

Subjects/Keywords: Electronic word of mouth; Word of mouth; Social media; Digital marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, K. O. (2014). A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/26855

Chicago Manual of Style (16th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Doctoral Dissertation, University of Texas – Austin. Accessed September 20, 2019. http://hdl.handle.net/2152/26855.

MLA Handbook (7th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Web. 20 Sep 2019.

Vancouver:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2014. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/2152/26855.

Council of Science Editors:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Doctoral Dissertation]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/26855


Halmstad University

4. Jirholm, Sara. eWOM-Affordance i Sociala Medier.

Degree: Information Technology, 2015, Halmstad University

Word-of-mouth (WOM) är ett begrepp som länge varit känt inom företagsvärlden och syftar till fenomenet där kunder delar med sig muntligt av sina erfarenheter… (more)

Subjects/Keywords: Affordance; Social media; electronic word-of-mouth; Affordance; Sociala medier; electronic word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jirholm, S. (2015). eWOM-Affordance i Sociala Medier. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Thesis, Halmstad University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Web. 20 Sep 2019.

Vancouver:

Jirholm S. eWOM-Affordance i Sociala Medier. [Internet] [Thesis]. Halmstad University; 2015. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jirholm S. eWOM-Affordance i Sociala Medier. [Thesis]. Halmstad University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New Mexico

5. Li, Bodi. The Effects of Electronic Word-of-Mouth: An Exploratory Study.

Degree: Department of Communication and Journalism, 2009, University of New Mexico

 Although marketing and advertising professionals tend to believe the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted… (more)

Subjects/Keywords: Electronic Word-of-Mouth; eWOM; Word-of-Mouth; online customer review; WOM; Diffusion of Innovations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, B. (2009). The Effects of Electronic Word-of-Mouth: An Exploratory Study. (Masters Thesis). University of New Mexico. Retrieved from http://hdl.handle.net/1928/10319

Chicago Manual of Style (16th Edition):

Li, Bodi. “The Effects of Electronic Word-of-Mouth: An Exploratory Study.” 2009. Masters Thesis, University of New Mexico. Accessed September 20, 2019. http://hdl.handle.net/1928/10319.

MLA Handbook (7th Edition):

Li, Bodi. “The Effects of Electronic Word-of-Mouth: An Exploratory Study.” 2009. Web. 20 Sep 2019.

Vancouver:

Li B. The Effects of Electronic Word-of-Mouth: An Exploratory Study. [Internet] [Masters thesis]. University of New Mexico; 2009. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/1928/10319.

Council of Science Editors:

Li B. The Effects of Electronic Word-of-Mouth: An Exploratory Study. [Masters Thesis]. University of New Mexico; 2009. Available from: http://hdl.handle.net/1928/10319


NSYSU

6. Hsiao, Yi-Tan. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.

Degree: Master, Information Management, 2010, NSYSU

 Since the limitations for the presentation of information on the internet, shopping online makes consumers feel cognitive dissonance more easily compared with traditional shopping. While… (more)

Subjects/Keywords: Consumer Attitude; Electronic Word-of-Mouth; Post-Purchase Cognitive Dissonance; Negative Word-of-Mouth Intention

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsiao, Y. (2010). The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Thesis, NSYSU. Accessed September 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Web. 20 Sep 2019.

Vancouver:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Internet] [Thesis]. NSYSU; 2010. [cited 2019 Sep 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

7. [No author]. What you say? Word of mouth within social media .

Degree: 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (wom); Social media; Electronic word of mouth (ewom); Twitter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). What you say? Word of mouth within social media . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

Chicago Manual of Style (16th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Masters Thesis, University of Pretoria. Accessed September 20, 2019. http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

MLA Handbook (7th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Web. 20 Sep 2019.

Vancouver:

author] [. What you say? Word of mouth within social media . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Sep 20]. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

Council of Science Editors:

author] [. What you say? Word of mouth within social media . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

8. Morais, Nilnta Elpida. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.

Degree: Business and Economic Studies, 2012, University of Gävle

  Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and… (more)

Subjects/Keywords: viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Morais, N. E. (2012). Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Thesis, University of Gävle. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Web. 20 Sep 2019.

Vancouver:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Internet] [Thesis]. University of Gävle; 2012. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Thesis]. University of Gävle; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

9. Rennison, Robyn. What you say? Word of mouth within social media.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (WOM); Social media; Electronic word of mouth (EWOM); Twitter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rennison, R. (2012). What you say? Word of mouth within social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25221

Chicago Manual of Style (16th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Masters Thesis, University of Pretoria. Accessed September 20, 2019. http://hdl.handle.net/2263/25221.

MLA Handbook (7th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Web. 20 Sep 2019.

Vancouver:

Rennison R. What you say? Word of mouth within social media. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/2263/25221.

Council of Science Editors:

Rennison R. What you say? Word of mouth within social media. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25221

10. Vaara, Linnea. Online Communication and Brand Attitudes : A Millennial Perspective.

Degree: Technology and Social Sciences, 2019, Luleå University of Technology

  This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of… (more)

Subjects/Keywords: electronic word-of-mouth; positive electronic world-of-mouth; negative electronic word-of-mouth; brand attitude; millennials; social network sites; Social Sciences; Samhällsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vaara, L. (2019). Online Communication and Brand Attitudes : A Millennial Perspective. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74185

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vaara, Linnea. “Online Communication and Brand Attitudes : A Millennial Perspective.” 2019. Thesis, Luleå University of Technology. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74185.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vaara, Linnea. “Online Communication and Brand Attitudes : A Millennial Perspective.” 2019. Web. 20 Sep 2019.

Vancouver:

Vaara L. Online Communication and Brand Attitudes : A Millennial Perspective. [Internet] [Thesis]. Luleå University of Technology; 2019. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74185.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vaara L. Online Communication and Brand Attitudes : A Millennial Perspective. [Thesis]. Luleå University of Technology; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74185

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

11. Lee, Chung Hun. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.

Degree: PhD, Hotel, Restaurant, and Institutional Management, 2011, Penn State University

 The Internet has produced numerous online word of mouth communication channels where prospective consumers can readily acquire from other consumers a great deal of positive… (more)

Subjects/Keywords: organizatinal response; opinion consensus; negative word-of-mouth communication; Electronic word-of-mouth; potential consumers; attitude change

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, C. H. (2011). Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. (Doctoral Dissertation). Penn State University. Retrieved from https://etda.libraries.psu.edu/catalog/12105

Chicago Manual of Style (16th Edition):

Lee, Chung Hun. “Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.” 2011. Doctoral Dissertation, Penn State University. Accessed September 20, 2019. https://etda.libraries.psu.edu/catalog/12105.

MLA Handbook (7th Edition):

Lee, Chung Hun. “Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies.” 2011. Web. 20 Sep 2019.

Vancouver:

Lee CH. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. [Internet] [Doctoral dissertation]. Penn State University; 2011. [cited 2019 Sep 20]. Available from: https://etda.libraries.psu.edu/catalog/12105.

Council of Science Editors:

Lee CH. Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies. [Doctoral Dissertation]. Penn State University; 2011. Available from: https://etda.libraries.psu.edu/catalog/12105


NSYSU

12. Yen, Hsiu-Ling. The effects of employer brand and Electronic word-of mouth on Organizational attractiveness to prospective employees.

Degree: Master, Human Resource Management, 2013, NSYSU

 Most of previous studies done on employer brand were mainly focused on the recruitment and the electronic word-of mouth focused on marketing. Therefore, this study… (more)

Subjects/Keywords: electronic word-of mouth; organizational attractiveness; employer brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yen, H. (2013). The effects of employer brand and Electronic word-of mouth on Organizational attractiveness to prospective employees. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624113-164541

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yen, Hsiu-Ling. “The effects of employer brand and Electronic word-of mouth on Organizational attractiveness to prospective employees.” 2013. Thesis, NSYSU. Accessed September 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624113-164541.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yen, Hsiu-Ling. “The effects of employer brand and Electronic word-of mouth on Organizational attractiveness to prospective employees.” 2013. Web. 20 Sep 2019.

Vancouver:

Yen H. The effects of employer brand and Electronic word-of mouth on Organizational attractiveness to prospective employees. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Sep 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624113-164541.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yen H. The effects of employer brand and Electronic word-of mouth on Organizational attractiveness to prospective employees. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624113-164541

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Hong Kong

13. 曲连壮; Qu, Lianzhuang. Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior.

Degree: PhD, 2015, University of Hong Kong

To make informed buying decisions, online consumers increasingly turn to online product review systems, or electronic word-of-mouth systems (EWOMSs). Previous studies suggest that EWOMS designs… (more)

Subjects/Keywords: Electronic commerce; Word-of-mouth advertising; Consumer behavior

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APA (6th Edition):

曲连壮; Qu, L. (2015). Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. (Doctoral Dissertation). University of Hong Kong. Retrieved from Qu, L. [曲连壮]. (2015). Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5387991 ; http://dx.doi.org/10.5353/th_b5387991 ; http://hdl.handle.net/10722/208578

Chicago Manual of Style (16th Edition):

曲连壮; Qu, Lianzhuang. “Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior.” 2015. Doctoral Dissertation, University of Hong Kong. Accessed September 20, 2019. Qu, L. [曲连壮]. (2015). Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5387991 ; http://dx.doi.org/10.5353/th_b5387991 ; http://hdl.handle.net/10722/208578.

MLA Handbook (7th Edition):

曲连壮; Qu, Lianzhuang. “Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior.” 2015. Web. 20 Sep 2019.

Vancouver:

曲连壮; Qu L. Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. [Internet] [Doctoral dissertation]. University of Hong Kong; 2015. [cited 2019 Sep 20]. Available from: Qu, L. [曲连壮]. (2015). Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5387991 ; http://dx.doi.org/10.5353/th_b5387991 ; http://hdl.handle.net/10722/208578.

Council of Science Editors:

曲连壮; Qu L. Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. [Doctoral Dissertation]. University of Hong Kong; 2015. Available from: Qu, L. [曲连壮]. (2015). Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b5387991 ; http://dx.doi.org/10.5353/th_b5387991 ; http://hdl.handle.net/10722/208578


Jönköping University

14. Abd-El-Samie, Jasmen; Asbaha, Winta. The Use of Online Reviews for Pure Player Products.

Degree: Business Administration, 2018, Jönköping University

Electronic commerce is the selected field to investigate for this thesis, particularly pure player apparel brands. This has been of interest as consumers struggle… (more)

Subjects/Keywords: Electronic word of mouth; pure player; trust; risk; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Abd-El-Samie, Jasmen; Asbaha, W. (2018). The Use of Online Reviews for Pure Player Products. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Abd-El-Samie, Jasmen; Asbaha, Winta. “The Use of Online Reviews for Pure Player Products.” 2018. Thesis, Jönköping University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Abd-El-Samie, Jasmen; Asbaha, Winta. “The Use of Online Reviews for Pure Player Products.” 2018. Web. 20 Sep 2019.

Vancouver:

Abd-El-Samie, Jasmen; Asbaha W. The Use of Online Reviews for Pure Player Products. [Internet] [Thesis]. Jönköping University; 2018. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Abd-El-Samie, Jasmen; Asbaha W. The Use of Online Reviews for Pure Player Products. [Thesis]. Jönköping University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

15. Labsomboonsiri, Saranya. Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation.

Degree: 2012, Queensland University of Technology

Electronic word-of-mouth (eWOM) has gained significant attention from academics and practitioners since it has become an important source of consumers’ product information, which can influence… (more)

Subjects/Keywords: electronic word-of-mouth (eWOM); resource exchange; member motivations; online communities

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Labsomboonsiri, S. (2012). Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/60159/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Labsomboonsiri, Saranya. “Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation.” 2012. Thesis, Queensland University of Technology. Accessed September 20, 2019. https://eprints.qut.edu.au/60159/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Labsomboonsiri, Saranya. “Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation.” 2012. Web. 20 Sep 2019.

Vancouver:

Labsomboonsiri S. Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation. [Internet] [Thesis]. Queensland University of Technology; 2012. [cited 2019 Sep 20]. Available from: https://eprints.qut.edu.au/60159/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Labsomboonsiri S. Motivations for eWOM exchanges in an online community : self-development, problem solving support, relaxation. [Thesis]. Queensland University of Technology; 2012. Available from: https://eprints.qut.edu.au/60159/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

16. Svantesdotter, Emma; Tran, Hoa Mai. The Influence of Reviewers on Millennial Consumers.

Degree: Business Administration, 2017, Jönköping University

  Background: The digital world of today alters the way consumers search, communicate, and perceive information significantly. Specifically, the traditional word-of-mouth, which refers to the… (more)

Subjects/Keywords: millennials; electronic word-of-mouth; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Svantesdotter, Emma; Tran, H. M. (2017). The Influence of Reviewers on Millennial Consumers. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35787

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Svantesdotter, Emma; Tran, Hoa Mai. “The Influence of Reviewers on Millennial Consumers.” 2017. Thesis, Jönköping University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35787.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Svantesdotter, Emma; Tran, Hoa Mai. “The Influence of Reviewers on Millennial Consumers.” 2017. Web. 20 Sep 2019.

Vancouver:

Svantesdotter, Emma; Tran HM. The Influence of Reviewers on Millennial Consumers. [Internet] [Thesis]. Jönköping University; 2017. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35787.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Svantesdotter, Emma; Tran HM. The Influence of Reviewers on Millennial Consumers. [Thesis]. Jönköping University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35787

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

17. Beirão, Bernardo de Figueiredo Mateus. The impact of online brand community on electronic word-of-mouth communications.

Degree: 2010, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Electronic word of mouth; Brand community; Virtual community; Product recommendations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Beirão, B. d. F. M. (2010). The impact of online brand community on electronic word-of-mouth communications. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10325

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Beirão, Bernardo de Figueiredo Mateus. “The impact of online brand community on electronic word-of-mouth communications.” 2010. Thesis, Universidade Nova. Accessed September 20, 2019. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10325.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Beirão, Bernardo de Figueiredo Mateus. “The impact of online brand community on electronic word-of-mouth communications.” 2010. Web. 20 Sep 2019.

Vancouver:

Beirão BdFM. The impact of online brand community on electronic word-of-mouth communications. [Internet] [Thesis]. Universidade Nova; 2010. [cited 2019 Sep 20]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10325.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Beirão BdFM. The impact of online brand community on electronic word-of-mouth communications. [Thesis]. Universidade Nova; 2010. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10325

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Oklahoma

18. Summers, Jama D. Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success.

Degree: PhD, 2015, University of Oklahoma

 Crowdfunding has transformed the new venture financing process by expanding the possibilities for not only who can receive funding but also who can become a… (more)

Subjects/Keywords: Crowdfunding; Electronic Word-of-Mouth; Store Environment; Social Media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Summers, J. D. (2015). Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success. (Doctoral Dissertation). University of Oklahoma. Retrieved from http://hdl.handle.net/11244/14553

Chicago Manual of Style (16th Edition):

Summers, Jama D. “Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success.” 2015. Doctoral Dissertation, University of Oklahoma. Accessed September 20, 2019. http://hdl.handle.net/11244/14553.

MLA Handbook (7th Edition):

Summers, Jama D. “Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success.” 2015. Web. 20 Sep 2019.

Vancouver:

Summers JD. Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success. [Internet] [Doctoral dissertation]. University of Oklahoma; 2015. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/11244/14553.

Council of Science Editors:

Summers JD. Electronic Word-of-Mouth and the Crowdfunding Environment: A Store Environment Approach to Crowdfunding Success. [Doctoral Dissertation]. University of Oklahoma; 2015. Available from: http://hdl.handle.net/11244/14553


Nelson Mandela Metropolitan University

19. [No author]. Factors influencing effective electronic word-of-mouth marketing.

Degree: Faculty of Business and Economic Sciences, 2017, Nelson Mandela Metropolitan University

 Marketing serves to satisfy customer needs and wants while building strong customer relationships in an effort to gain value from customers in return. On understanding… (more)

Subjects/Keywords: Word-of-mouth advertising; Internet marketing; Telemarketing; Electronic commerce

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2017). Factors influencing effective electronic word-of-mouth marketing. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/14631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “Factors influencing effective electronic word-of-mouth marketing.” 2017. Thesis, Nelson Mandela Metropolitan University. Accessed September 20, 2019. http://hdl.handle.net/10948/14631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “Factors influencing effective electronic word-of-mouth marketing.” 2017. Web. 20 Sep 2019.

Vancouver:

author] [. Factors influencing effective electronic word-of-mouth marketing. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2017. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/10948/14631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. Factors influencing effective electronic word-of-mouth marketing. [Thesis]. Nelson Mandela Metropolitan University; 2017. Available from: http://hdl.handle.net/10948/14631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Helsinki

20. Koomanova, Gulsana. The Role of Electronic Word of Mouth in Shaping Consumer Attitudes.

Degree: Department of Social Research; Helsingfors universitet, Statsvetenskapliga fakulteten, Institutionen för socialvetenskaper, 2012, University of Helsinki

 The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shaping consumer attitudes towards various products and services… (more)

Subjects/Keywords: electronic-word-of-mouth; word-of-mouth; elaboration likelihood model of persuasion; consumers; attitudes; Media and Communication Studies; Viestintä; Medier och kommunikation; electronic-word-of-mouth; word-of-mouth; elaboration likelihood model of persuasion; consumers; attitudes

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Koomanova, G. (2012). The Role of Electronic Word of Mouth in Shaping Consumer Attitudes. (Masters Thesis). University of Helsinki. Retrieved from http://hdl.handle.net/10138/29266

Chicago Manual of Style (16th Edition):

Koomanova, Gulsana. “The Role of Electronic Word of Mouth in Shaping Consumer Attitudes.” 2012. Masters Thesis, University of Helsinki. Accessed September 20, 2019. http://hdl.handle.net/10138/29266.

MLA Handbook (7th Edition):

Koomanova, Gulsana. “The Role of Electronic Word of Mouth in Shaping Consumer Attitudes.” 2012. Web. 20 Sep 2019.

Vancouver:

Koomanova G. The Role of Electronic Word of Mouth in Shaping Consumer Attitudes. [Internet] [Masters thesis]. University of Helsinki; 2012. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/10138/29266.

Council of Science Editors:

Koomanova G. The Role of Electronic Word of Mouth in Shaping Consumer Attitudes. [Masters Thesis]. University of Helsinki; 2012. Available from: http://hdl.handle.net/10138/29266


NSYSU

21. Chen, Yu-Chih. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.

Degree: Master, Business Management, 2014, NSYSU

 In our modern society with developed network technology, it really influence our method for searching information greatly. Modern people canât search and transfer information and… (more)

Subjects/Keywords: facebook; Word-of-Mouth; Online Word-of-Mouth; Check-in; Word-of-Mouth process

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2014). A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Thesis, NSYSU. Accessed September 20, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Web. 20 Sep 2019.

Vancouver:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Sep 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

22. Tomhill, Katarina. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.

Degree: Media Studies, 2014, Stockholm University

  Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en… (more)

Subjects/Keywords: Buzzador; word of mouth; konstruerad word of mouth; organisk word of mouth; opinionsledare; early adopters

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tomhill, K. (2014). En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Thesis, Stockholm University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Web. 20 Sep 2019.

Vancouver:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Internet] [Thesis]. Stockholm University; 2014. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

23. Kim, Hongbum. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.

Degree: PhD, Business Administration, 2013, University of Georgia

 This dissertation focuses on online Word-Of-Mouth (WOM) about promotions. It investigates information source effects associated with online WOM about promotions in two different ways: (a)… (more)

Subjects/Keywords: Online word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, H. (2013). Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd

Chicago Manual of Style (16th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Doctoral Dissertation, University of Georgia. Accessed September 20, 2019. http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

MLA Handbook (7th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Web. 20 Sep 2019.

Vancouver:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Internet] [Doctoral dissertation]. University of Georgia; 2013. [cited 2019 Sep 20]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

Council of Science Editors:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Doctoral Dissertation]. University of Georgia; 2013. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd


Linnaeus University

24. Blom, Beatrice. Buzz : Med individen som insats.

Degree: Linnaeus School of Business and Economics, 2010, Linnaeus University

  abstract   buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon… (more)

Subjects/Keywords: Buzz; Word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blom, B. (2010). Buzz : Med individen som insats. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Blom, Beatrice. “Buzz : Med individen som insats.” 2010. Thesis, Linnaeus University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Blom, Beatrice. “Buzz : Med individen som insats.” 2010. Web. 20 Sep 2019.

Vancouver:

Blom B. Buzz : Med individen som insats. [Internet] [Thesis]. Linnaeus University; 2010. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Blom B. Buzz : Med individen som insats. [Thesis]. Linnaeus University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queens University

25. Pyle, Martin Allan. Using Word-of-Mouth to Portray an Image of Being Knowledgeable .

Degree: Management, 2013, Queens University

Word-of-mouth (WOM) is a powerful phenomenon, with the potential to determine a brand’s success by influencing both purchase decisions and the consumers’ experiences. While the… (more)

Subjects/Keywords: Word-of-Mouth; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pyle, M. A. (2013). Using Word-of-Mouth to Portray an Image of Being Knowledgeable . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Thesis, Queens University. Accessed September 20, 2019. http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Web. 20 Sep 2019.

Vancouver:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Internet] [Thesis]. Queens University; 2013. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Thesis]. Queens University; 2013. Available from: http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Andersson, Andrew. Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter.

Degree: Technology and Social Sciences, 2019, Luleå University of Technology

Detta arbete inspirerades av att ha observerat reklamkampanjer som fått väldigt stor spridning till följd av att de uppmärksammats pga. att konsumenter har ogillat… (more)

Subjects/Keywords: Controversial advertising; Offensive advertising; Brand attitude; Word of mouth; Electronic word of mouth; Kontroversiell reklam; Kränkande reklam; Varumärkesattityd; Word of mouth; Elektronisk word of mouth; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Andersson, A. (2019). Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74338

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andersson, Andrew. “Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter.” 2019. Thesis, Luleå University of Technology. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74338.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andersson, Andrew. “Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter.” 2019. Web. 20 Sep 2019.

Vancouver:

Andersson A. Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter. [Internet] [Thesis]. Luleå University of Technology; 2019. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74338.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andersson A. Lagom kontroversiellt eller kränkande? : En kvantitativ studie om kontroversiell reklam och konsumenter. [Thesis]. Luleå University of Technology; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74338

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

27. Klasén, Sara. Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen.

Degree: Business Studies, 2017, Uppsala University

Social media has increased the possibilities for consumers to gather and share consumption related experiences with other consumers through electronic word-of-mouth (eWOM). eWOM affects… (more)

Subjects/Keywords: Marketing; The Creative Industry; Electronic word-of-mouth; Customer Relationship Management; Marknadsföring; Kulturbranschen; Electronic word-of-mouth; Customer Relationship Management; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Klasén, S. (2017). Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325217

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Klasén, Sara. “Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen.” 2017. Thesis, Uppsala University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325217.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Klasén, Sara. “Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen.” 2017. Web. 20 Sep 2019.

Vancouver:

Klasén S. Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen. [Internet] [Thesis]. Uppsala University; 2017. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325217.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Klasén S. Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen. [Thesis]. Uppsala University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325217

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Christakou, Eleftheria (Roila). Μέσα κοινωνικής δικτύωσης: η ηλεκτρονική δια στόματος μετάδοση πληροφοριών και οι επιπτώσεις στη φήμη των τραπεζικών οργανισμών.

Degree: 2017, Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών

The contemporary electronic circulation of information related to products and services, succeeding the traditional word of mouth spread of information, is expressed through the websites… (more)

Subjects/Keywords: Ηλεκτρονική διάδοση πληροφοριών (electronic word of mouth); Μέτρηση φήμης; Μέσα κοινωνικής δικτύωση (social media); Οικονομική απόδοση; Ιστότοποι (blogs); Τράπεζες; Οικονομική κρίση; Electronic word of mouth; Reputation; Social media; Banks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Christakou, E. (. (2017). Μέσα κοινωνικής δικτύωσης: η ηλεκτρονική δια στόματος μετάδοση πληροφοριών και οι επιπτώσεις στη φήμη των τραπεζικών οργανισμών. (Thesis). Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών. Retrieved from http://hdl.handle.net/10442/hedi/42483

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Christakou, Eleftheria (Roila). “Μέσα κοινωνικής δικτύωσης: η ηλεκτρονική δια στόματος μετάδοση πληροφοριών και οι επιπτώσεις στη φήμη των τραπεζικών οργανισμών.” 2017. Thesis, Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών. Accessed September 20, 2019. http://hdl.handle.net/10442/hedi/42483.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Christakou, Eleftheria (Roila). “Μέσα κοινωνικής δικτύωσης: η ηλεκτρονική δια στόματος μετάδοση πληροφοριών και οι επιπτώσεις στη φήμη των τραπεζικών οργανισμών.” 2017. Web. 20 Sep 2019.

Vancouver:

Christakou E(. Μέσα κοινωνικής δικτύωσης: η ηλεκτρονική δια στόματος μετάδοση πληροφοριών και οι επιπτώσεις στη φήμη των τραπεζικών οργανισμών. [Internet] [Thesis]. Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών; 2017. [cited 2019 Sep 20]. Available from: http://hdl.handle.net/10442/hedi/42483.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Christakou E(. Μέσα κοινωνικής δικτύωσης: η ηλεκτρονική δια στόματος μετάδοση πληροφοριών και οι επιπτώσεις στη φήμη των τραπεζικών οργανισμών. [Thesis]. Panteion University of Social and Political Sciences; Πάντειο Πανεπιστήμιο Κοινωνικών και Πολιτικών Επιστημών; 2017. Available from: http://hdl.handle.net/10442/hedi/42483

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

29. Gavinyika, Madeleine Gaudence. Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth.

Degree: Business Studies, 2019, Uppsala University

  This study investigates how hotels use social media marketing and electronic word-of-mouth to enhance hotel brand awareness and customer relations. The aim of this… (more)

Subjects/Keywords: Digital marketing; social media marketing; electronic word-of-mouth; brand awareness; hotel industry; Digital marknadsföring; marknadsföring i sociala medier; electronic word-of-mouth; varumärkeskännedom; hotellbranschen; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gavinyika, M. G. (2019). Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gavinyika, Madeleine Gaudence. “Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth.” 2019. Thesis, Uppsala University. Accessed September 20, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gavinyika, Madeleine Gaudence. “Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth.” 2019. Web. 20 Sep 2019.

Vancouver:

Gavinyika MG. Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth. [Internet] [Thesis]. Uppsala University; 2019. [cited 2019 Sep 20]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gavinyika MG. Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth. [Thesis]. Uppsala University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Santos, Anabela Sofia Gomes dos. A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce.

Degree: 2017, RCAAP

 Hoje em dia, são cada vez mais os consumidores que procuram informação adicional acerca de produtos e serviços, na tentativa de reduzir todas as incertezas… (more)

Subjects/Keywords: Intenção de compra;

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Santos, A. S. G. d. (2017). A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/22920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Anabela Sofia Gomes dos. “A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce.” 2017. Thesis, RCAAP. Accessed September 20, 2019. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/22920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Anabela Sofia Gomes dos. “A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce.” 2017. Web. 20 Sep 2019.

Vancouver:

Santos ASGd. A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce. [Internet] [Thesis]. RCAAP; 2017. [cited 2019 Sep 20]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/22920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos ASGd. A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/22920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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