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University of Missouri – Columbia
1.
Crowley, Jake.
A study of consumer behavior of digital media : users' preference related to media format.
Degree: 2011, University of Missouri – Columbia
URL: http://hdl.handle.net/10355/14326
► This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of digital music. A uses and gratifications approach is…
(more)
▼ This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of
digital music. A uses and gratifications approach is adopted to examine the relationship between five media use gratifications and the preference for hard or soft copies of
digital music. In addition to U&G, four music consumer psychological profiles are used to further identify why consumers prefer one media format over the other. The five gratification factors are entertainment, stimulation, relaxation, boredom, and loneliness. The four psychological profiles are sensation seeking, compliance, innovativeness, and involvement. Individuals that score high on the innovativeness scale have a strong preference for hard copies of music. Each of the remaining psychological profiles for music consumers; sensations seeking, compliance, and involvement have a positive predictive relationship with soft copies of music. Many of the gratifications sought including; relaxation, entertainment, and boredom all have a significant positive predictive relationship with soft copies of music. While the media use, motivating factor, loneliness has a significant positive predictive relationship with hard copies of music.
Advisors/Committee Members: Ha-Brookshire, Jung (advisor).
Subjects/Keywords: consumer behavior; digital media; e-commerce
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Crowley, J. (2011). A study of consumer behavior of digital media : users' preference related to media format. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14326
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Crowley, Jake. “A study of consumer behavior of digital media : users' preference related to media format.” 2011. Thesis, University of Missouri – Columbia. Accessed January 23, 2021.
http://hdl.handle.net/10355/14326.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Crowley, Jake. “A study of consumer behavior of digital media : users' preference related to media format.” 2011. Web. 23 Jan 2021.
Vancouver:
Crowley J. A study of consumer behavior of digital media : users' preference related to media format. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/10355/14326.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Crowley J. A study of consumer behavior of digital media : users' preference related to media format. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14326
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
2.
Trommenschlager, Marion.
Évolution du commerce et des formes urbaines à travers la transformation numérique : Evolution of urban forms and commerce through digital transformation.
Degree: Docteur es, Sciences de l'information et de la communication, 2019, Rennes 2
URL: http://www.theses.fr/2019REN20008
► Avec l’accélération sociale de la « modernité tardive », de nouveaux enjeux politiques et économiques occupent une place de plus en plus importante dans les…
(more)
▼ Avec l’accélération sociale de la « modernité tardive », de nouveaux enjeux politiques et économiques occupent une place de plus en plus importante dans les compositions territoriales, en les confrontant à une recomposition forte des temporalités qui affectent le monde vécu. La transformation numérique n’en est pas la cause mais s’inscrit dans cette dynamique « d’éphémérisation du présent » et la renforce vraisemblablement selon des modalités concrètes, à divers niveaux d’échelle. Il s'agit dans ce travail de comprendre comment les relations entre les formes commerciales et les formes spatiales sont recomposées, redessinées pas la mutation numérique, en étudiant, dans le cadre d'une CIFRE, les évolutions respectives des commerces et du territoire du centre-ville de Rennes. Le projet de recherche proposé ici vise à comprendre l'articulation entre les pratiques de la ville, les pratiques commerciales, les lieux et espaces, mais également les temporalités. Ce programme de recherches, s’inscrit de façon très large dans les problématiques « Entre formes et normes » de l’équipe PREFIcs. Il repose sur une conception étendue des logiques d’information et de communication qui considèrent que l’information, pour être mise en sens, symbolique, doit être également un processus de mise en forme, prenant en compte l’articulation des formes organisationnelles. Cette recherche questionne donc la reconfiguration de l’espace-temps, celle des sphères publiques et des affectations matérielles comme cadre pour les logiques commerciales et les imaginaires de consommation.
Due to the social acceleration of "late modernity", new political and economic issues are taking more space in territorial compositions. Confronting them with a strong recomposition of temporalities that affect the lived world. The digital transformation is not the cause but is part of this dynamic "ephemeral present"? And is likely to strengthen it in concrete terms at various levels of scale. The aim of this work is to understand is to understand how the relations between commercial forms and spatial forms are recomposed, redrawn by the numerical mutation. By studying, within the framework of a CIFRE, the respective evolutions of the shops and the territory of Rennes’s city center. The current research program will help you understad the link between city practices, commercial practices, places and spaces, but also temporalities.This research program takes part of the "Between Form and Standards" program of the PREFIcs team. It is based on an extended conception of the logics of information and communication which consider that information, to make sens, symbolically, must also be a process of formatting, considering the articulation of organizational forms. This research paper therefore questions the reconfiguration in space and time, those of public spheres and material assignments as a framework for commercial logics and consumption imaginaries.
Advisors/Committee Members: Le Moënne, Christian (thesis director).
Subjects/Keywords: Temps; Espace; Commerce; Consommation; Numérique; Ville intelligente; Time; Space; Commerce; Consumption; Digital; Smart city; 380
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Trommenschlager, M. (2019). Évolution du commerce et des formes urbaines à travers la transformation numérique : Evolution of urban forms and commerce through digital transformation. (Doctoral Dissertation). Rennes 2. Retrieved from http://www.theses.fr/2019REN20008
Chicago Manual of Style (16th Edition):
Trommenschlager, Marion. “Évolution du commerce et des formes urbaines à travers la transformation numérique : Evolution of urban forms and commerce through digital transformation.” 2019. Doctoral Dissertation, Rennes 2. Accessed January 23, 2021.
http://www.theses.fr/2019REN20008.
MLA Handbook (7th Edition):
Trommenschlager, Marion. “Évolution du commerce et des formes urbaines à travers la transformation numérique : Evolution of urban forms and commerce through digital transformation.” 2019. Web. 23 Jan 2021.
Vancouver:
Trommenschlager M. Évolution du commerce et des formes urbaines à travers la transformation numérique : Evolution of urban forms and commerce through digital transformation. [Internet] [Doctoral dissertation]. Rennes 2; 2019. [cited 2021 Jan 23].
Available from: http://www.theses.fr/2019REN20008.
Council of Science Editors:
Trommenschlager M. Évolution du commerce et des formes urbaines à travers la transformation numérique : Evolution of urban forms and commerce through digital transformation. [Doctoral Dissertation]. Rennes 2; 2019. Available from: http://www.theses.fr/2019REN20008
3.
Hansson, Julia.
Dress for e-Commerce success : En kvantitativ och kvalitativ undersökning om bakomliggande framgångsfaktorer för renodlade e-handlare samt deras internationaliseringsförmåga.
Degree: Social Sciences, 2016, Södertörn University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30461
► Studien utgår från det faktum att var femte köp i Sverige idag görs på Internet, vilket sätter press på e-handelsföretagen att differentiera sig, både…
(more)
▼ Studien utgår från det faktum att var femte köp i Sverige idag görs på Internet, vilket sätter press på e-handelsföretagen att differentiera sig, både inhemskt och på den internationella arenan. Tre faktorer är värda att nämna, då dessa är aspekter som de fysiska butikerna inte konkurrerar med i samma utsträckning som e-handel. Problemet utgår således från e-handlarens1 framgångsfaktorer utifrån ett konsumentperspektiv. Studiens syfte består av två delar. Vi vill dels undersöka hur viktiga faktorerna webbdesign, kundrelationer och distribution är för konsumenter, dels få en djupare förståelse för konsumentbeteendet samt i vilken utsträckning faktorerna kan användas i en internationaliseringsprocess. En metodkombination har tillämpats med ett konstruktionistiskt och abduktivt angreppssätt. Urvalet bestod av 200 respondenter i Stockholm som någon gång handlat från ett renodlat e-handelsföretag, på vilka en enkätundersökning genomfördes. En semi-strukturerad intervju samt en etnografisk deltagande observation genomfördes på företag. E-handeln är en dynamisk handelsplattform som ständigt förändras. För att företagen ska dels hinna med och dels konkurrera måste de förstå konsumenternas resa - från vilka marknadsföringskanaler de använder till hur köpprocessen ser ut. Det är väsentligt att e-handelsföretagen personaliserar webbdesignen, kundrelationen och distributionen utifrån online-kundens önskemål. Inför en utlandsetablering måste e-handlare efterlikna varje marknad som om det vore sin inhemska. Den lokala kunskapen om konsumenter på respektive marknad är avgörande för e-handlarens framgång utomlands.
Background and problem: In Sweden, every fifth purchase is made on the Internet today, which pressure e-Commerce companies to differentiate if they want to remain competitive, both domestically as internationally. Three factors are worth mentioning, as these are aspects that physical stores do not compete with in the same extent as e-Commerce. The problem therefore derives from the e-Commerce company’s success factors based on a consumer perspective. Purpose of the study: The purpose of the study is divided into two parts. One intends to examine, from a consumer perspective, how the factors of website design, customer relationships and distribution, can be used within partial e-Commerce companies in the B2C market. The second part is to gain a deeper understanding of consumer behavior and the extent to which factors can be used in a process of internationalization. Method: A methodological combination has been applied with a constructionist approach. The sample consisted of 200 respondents in Stockholm who has ever made a purchase from a partial e-Commerce company, conducted the survey. A semi-structured interview and an ethnographic participant observation were completed on companies. Results and conclusions: e-Commerce is a dynamic trading platform, which is constantly changing. Consumers are becoming more demanding as the…
Subjects/Keywords: e-Commerce; Partial e-Commerce; Digital marketing; Internationalization; Success factors; E-handel; Renodlade e-handelsföretag; Digital marknadsföring; Internationalisering; Framgångsfaktorer
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hansson, J. (2016). Dress for e-Commerce success : En kvantitativ och kvalitativ undersökning om bakomliggande framgångsfaktorer för renodlade e-handlare samt deras internationaliseringsförmåga. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30461
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Hansson, Julia. “Dress for e-Commerce success : En kvantitativ och kvalitativ undersökning om bakomliggande framgångsfaktorer för renodlade e-handlare samt deras internationaliseringsförmåga.” 2016. Thesis, Södertörn University. Accessed January 23, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30461.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Hansson, Julia. “Dress for e-Commerce success : En kvantitativ och kvalitativ undersökning om bakomliggande framgångsfaktorer för renodlade e-handlare samt deras internationaliseringsförmåga.” 2016. Web. 23 Jan 2021.
Vancouver:
Hansson J. Dress for e-Commerce success : En kvantitativ och kvalitativ undersökning om bakomliggande framgångsfaktorer för renodlade e-handlare samt deras internationaliseringsförmåga. [Internet] [Thesis]. Södertörn University; 2016. [cited 2021 Jan 23].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30461.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Hansson J. Dress for e-Commerce success : En kvantitativ och kvalitativ undersökning om bakomliggande framgångsfaktorer för renodlade e-handlare samt deras internationaliseringsförmåga. [Thesis]. Södertörn University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30461
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
4.
Lopes, Ângela Sofia Vieira.
Um estudo sobre as preferências dos consumidores em mercados digitais e tradicionais.
Degree: 2014, Instituto Politécnico do Porto
URL: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5048
► Dissertação de Mestrado apresentada ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação…
(more)
▼ Dissertação de Mestrado
apresentada ao Instituto Superior de Contabilidade e Administração do Porto
para a obtenção do grau de Mestre em Marketing Digital, sob orientação do
Mestre Paulo Gonçalves
A sociedade da informação tem gerado profundas alterações no dia-a-dia das pessoas e das organizações. Os consumidores estão, presentemente, mais informados e exigentes na relação e trocas com os mercados. Às abordagens de marketing tradicionais estão disponíveis novos meios interactivos (online), os quais, podem afectar os comportamentos tradicionais de compra.
Este trabalho tem como objectivo analisar de que forma a era digital pode influenciar as preferências dos consumidores no “mundo físico” e offline dos mercados. Deste modo, propõe-se estudar a confiança que o consumidor pode ter nas compras online, avaliando se prefere estas, em detrimento das compras de modo tradicional, ou seja, procura verificar o possível impacto do mercado digital nos perfis de compra dos consumidores.
Para perceber a possível relação entre o “marketing físico” e o “marketing online”, em termos de modo e preferências de compra, realizamos um estudo descritivo e quantitativo, suportado por uma amostra de 172 inquiridos.
Em termos globais concluímos as diferenças de percepção pelos consumidores, em relação às compras e campanhas de marketing online, não são assim tão significativas, comparativamente com o mercado tradicional, apesar de evidência da falta de segurança e de confiança, como factores que inibem o e-commerce e as transacções virtuais. Concluímos, ainda, que os consumidores têm, também, algumas reticências na compra online.
The information society has generated profound changes in the day-to-day life of people and organizations. Consumers are presently more aware and demanding regarding markets and exchanges. Besides traditional marketing approaches there are new interactive (online) media which may affect traditional purchasing behaviors.
This work aims to analyze how the digital age may influence consumer's preferences in the "physical world" and offline markets. Thus, it intends to study the confidence that the consumers may have on online shopping, checking whether they prefer it, instead of shopping the traditional way, i.e. it seeks to assess the possible impact of the digital market in consumer's buying profiles. To understand the possible relationship between the "physical marketing" and "online marketing", in terms of ways and purchase's preferences, we conducted a descriptive and quantitative study, supported by a sample of 172 respondents.
Overall we found that the differences in perception by consumers for purchases and online marketing campaigns are not so significant compared to the traditional market, despite the lack of evidence of safety and confidence as factors that inhibit e-commerce and virtual transactions. We also found that consumers also have some doubts regarding online shopping.
Advisors/Committee Members: Gonçalves, Paulo.
Subjects/Keywords: E-commerce; Marketing-mix; Marketing tradicional; Marketing digital; Traditional marketing; Digital Marketing
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lopes, . S. V. (2014). Um estudo sobre as preferências dos consumidores em mercados digitais e tradicionais. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5048
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lopes, Ângela Sofia Vieira. “Um estudo sobre as preferências dos consumidores em mercados digitais e tradicionais.” 2014. Thesis, Instituto Politécnico do Porto. Accessed January 23, 2021.
http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5048.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lopes, Ângela Sofia Vieira. “Um estudo sobre as preferências dos consumidores em mercados digitais e tradicionais.” 2014. Web. 23 Jan 2021.
Vancouver:
Lopes SV. Um estudo sobre as preferências dos consumidores em mercados digitais e tradicionais. [Internet] [Thesis]. Instituto Politécnico do Porto; 2014. [cited 2021 Jan 23].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5048.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Lopes SV. Um estudo sobre as preferências dos consumidores em mercados digitais e tradicionais. [Thesis]. Instituto Politécnico do Porto; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5048
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
5.
Mendes, Tiago Filipe da Silva.
Desenvolvimento de uma plataforma online na área da restauração.
Degree: 2016, RCAAP
URL: http://www.rcaap.pt/detail.jsp?id=oai:ciencipca.ipca.pt:11110/1168
► Cada vez mais, no nosso quotidiano, recorremos à internet para obter respostas aos nossos problemas diários, para tal existem motores de busca que nos facilitam…
(more)
▼ Cada vez mais, no nosso quotidiano, recorremos à internet para obter respostas aos nossos problemas diários, para tal existem motores de busca que nos facilitam a procura. Por vezes não somos bem-sucedidos na nossa busca, pela complexidade dos nossos requisitos, ou pela sua especificidade.
Neste projeto considera-se como caso de estudo o modelo de negócio que suporta a divulgação, por parte das empresas de restauração, das informações acerca das suas refeições disponibilizadas diariamente.
No sentido de avaliar a viabilidade do projeto no contexto do caso de estudo considerado, são realizados dois estudos: um estudo de marketing, como intuito de avaliar as suas mais-valias e fraquezas; e uma avaliação das plataformas online atualmente existentes na área da restauração.
O objetivo principal deste projeto é desenvolver uma plataforma online, utlizando a tecnologia Outsystems, que facilite a apresentação das refeições diárias de cada empresa de restauração, apoiando diariamente a decisão do utilizador (consumidor), e disponibilizando-lhe um serviço de pesquisa eficaz e de simples utilização. Pretende-se sustentar o desenvolvimento através do alinhamento, da tecnologia proposta, com o modelo de negócio considerado. Ou seja, a plataforma possibilita a interação entre os seus atores, ao longo do processo de negócio, estabelecendo claramente a responsabilidade de cada um, nas suas comunicações. Assim, pretendemos que esta plataforma seja o suporte do modelo de negócio, correspondendo às funcionalidades pretendidas e facilitando a sua futura integração com outras áreas.
A validação da solução desenvolvida neste projeto foi realizada através de inquéritos de satisfa-ção, e testes de usabilidade, aos diferentes utilizadores da plataforma.
De acordo com o resultado final da plataforma desenvolvida, podemos afirmar que esta, possui todas as funcionalidades necessárias para atingir os objetivos iniciais deste projeto.
Subjects/Keywords: Empresas de restauração; Outsystems; e-commerce; marketing digital
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Mendes, T. F. d. S. (2016). Desenvolvimento de uma plataforma online na área da restauração. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:ciencipca.ipca.pt:11110/1168
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Mendes, Tiago Filipe da Silva. “Desenvolvimento de uma plataforma online na área da restauração.” 2016. Thesis, RCAAP. Accessed January 23, 2021.
http://www.rcaap.pt/detail.jsp?id=oai:ciencipca.ipca.pt:11110/1168.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Mendes, Tiago Filipe da Silva. “Desenvolvimento de uma plataforma online na área da restauração.” 2016. Web. 23 Jan 2021.
Vancouver:
Mendes TFdS. Desenvolvimento de uma plataforma online na área da restauração. [Internet] [Thesis]. RCAAP; 2016. [cited 2021 Jan 23].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:ciencipca.ipca.pt:11110/1168.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Mendes TFdS. Desenvolvimento de uma plataforma online na área da restauração. [Thesis]. RCAAP; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:ciencipca.ipca.pt:11110/1168
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade dos Açores
6.
Lima, João de Leite.
Métricas de avaliação de websites : uma aplicação aos transportes aéreos.
Degree: 2014, Universidade dos Açores
URL: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.uac.pt:10400.3/3239
► Dissertação de Mestrado em Gestão de Empresas/MBA.
A presente dissertação centra-se nos conceitos de marketing digital, ferramenta que tem vindo a ganhar importância, devido às…
(more)
▼ Dissertação de Mestrado em Gestão de Empresas/MBA.
A presente dissertação centra-se nos conceitos de marketing digital, ferramenta que tem vindo a ganhar importância, devido às suas vantagens competitivas, nomeadamente redução de custos, aumento das receitas, aumento da notoriedade das marcas/empresas, facilidade de acesso ao cliente final e disponibilidade global de informação. Pretende-se com este estudo analisar a avaliação do website da SATA, uma vez que é a companhia aérea com origem na Região Autónoma dos Açores. Para tal, este estudo irá abordar o modelo WebQual 4.0 de Barnes & Vidgen (2002) que usa critérios de qualidade no desempenho de websites. Para a indústria aeronáutica o comércio eletrónico é o meio fundamental para reduzir os custos de distribuição, sendo este um dos principais fatores para as transportadoras aéreas aumentarem o seu investimento nesta área. Como método de avaliação do website da transportadora aérea SATA, foi usado um modelo concetual que permite analisar diversas vertentes. Deste modo, o objetivo é averiguar quais as dimensões que influenciam a qualidade percecionada e se estas influenciam as operações realizadas no website.
This dissertation focuses on the concepts of digital marketing, tool that has been important, due to its competitive advantages, including cost savings, increased revenue, increased awareness of the brands/companies, easy access to the end customer and global information availability. The aim of this study was to analyze the evaluation of the SATA website, because it is the Azorean airline and the most relevant company in the Azores. For this purpose, the study will use the WebQual 4.0 model of Barnes & Vidgen (2002) that analyze quality indicators in the performance of websites. To the aviation industry the e-commerce is the key driver to reduce distribution costs, being one of the main features that influence carriers to increase their investment in this area. As method for evaluate the SATA website, was used a conceptual model that allows to analyze different areas. In this way the main goal is to analyze the dimensions that influence the perceived website quality and the activities on the website.
Advisors/Committee Members: Tiago, Maria Teresa Borges, Tiago, Flávio Borges.
Subjects/Keywords: SATA Air Açores; Comércio Electrónico; E-commerce; Marketing Digital; Webqual; Websites
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lima, J. d. L. (2014). Métricas de avaliação de websites : uma aplicação aos transportes aéreos. (Thesis). Universidade dos Açores. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.uac.pt:10400.3/3239
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lima, João de Leite. “Métricas de avaliação de websites : uma aplicação aos transportes aéreos.” 2014. Thesis, Universidade dos Açores. Accessed January 23, 2021.
http://www.rcaap.pt/detail.jsp?id=oai:repositorio.uac.pt:10400.3/3239.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lima, João de Leite. “Métricas de avaliação de websites : uma aplicação aos transportes aéreos.” 2014. Web. 23 Jan 2021.
Vancouver:
Lima JdL. Métricas de avaliação de websites : uma aplicação aos transportes aéreos. [Internet] [Thesis]. Universidade dos Açores; 2014. [cited 2021 Jan 23].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.uac.pt:10400.3/3239.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Lima JdL. Métricas de avaliação de websites : uma aplicação aos transportes aéreos. [Thesis]. Universidade dos Açores; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.uac.pt:10400.3/3239
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Technical University of Lisbon
7.
Duarte, Paulo Gerson de Melo Almeida.
Antecedentes da instalação e utilização de apps móveis.
Degree: 2014, Technical University of Lisbon
URL: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7873
► Mestrado em Marketing
Os smartphones, juntamente com as Apps móveis, revolucionaram o mercado móvel. A mobilidade está cada vez mais presente no dia-a-dia e a…
(more)
▼ Mestrado em Marketing
Os smartphones, juntamente com as Apps móveis, revolucionaram o mercado móvel. A mobilidade está cada vez mais presente no dia-a-dia e a tendência é que a sua preponderância continue a aumentar. Assim, num mundo cada vez mais conectado, as Apps assumem-se como o grande motor da transformação do mercado móvel, oferecendo inúmeras possibilidades, nomeadamente na forma como as pessoas comunicam com as marcas.
Como área relativamente recente, não existe consenso sobre os fatores que influenciam a intenção de usar uma App e a sua consequente utilização. É neste sentido que surge este estudo, que tem como objetivo identificar os fatores que influenciam a intenção de usar Apps e a sua utilização.
Tendo como base o Modelo de Aceitação de Tecnologia, foi construído um modelo de pesquisa incorporando constructos da Teoria da Difusão e outros que foram tidos como relevantes em estudos recentes - Confiança na Marca, Risco Percebido, Ligação Pessoal, Custo.
Concluiu-se que a Intenção de usar Apps é influenciada positivamente pela Utilidade Pessoal (fator construído a partir da junção da Compatibilidade com Utilidade Percebida), Facilidade de Utilização Percebida e Género. Por outro lado, fatores com o Risco Percebido, Confiança na Marca, Ligação Pessoal, Custo, Idade, Habilitações Literárias, Situação Professional e Rendimento Mensal Líquido foram tidos como não significativos na Intenção de Usar Apps.
The Smartphones, along with mobile Apps revolutionized the mobile market. The mobility is getting more present on a daily basis and the tendency is that its preponderance keeps growing. Thus, in a world that is getting linked day by day, the Apps assume themselves as the great engine of the transformation of the mobile market, offering countless possibilities, namely as people communicate with the brands.
As a relatively new area, there is no consensus about the factors that influence the intention of using an App and its resulting usage. This study aims to identify the factors that influence the intention to use Apps and its usage.
Using the Technology Acceptance Model as a base, it was built a research model that incorporate constructs from Innovation Diffusion Theory and other that were taken as relevant in recent studies - Brand Trust, Perceived Risk, Personal Attachment and Cost.
It was concluded that the intention of using Apps is positively influenced by the Personal Usefulness (factor built after the junction of Compatibility with Perceived Usefulness), Perceived Ease of Use and Gender. On the other hand, factors such as Perceived Risk, Brand Trust, Personal Attachment, Age, Qualifications, Job Situation and Net Mensal Income were taken as not being significant at the Behavioural Intention to Use Apps.
Advisors/Committee Members: Veríssimo, José.
Subjects/Keywords: Apps; smartphones; mobile marketing; digital marketing; mobile commerce
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Duarte, P. G. d. M. A. (2014). Antecedentes da instalação e utilização de apps móveis. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7873
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Duarte, Paulo Gerson de Melo Almeida. “Antecedentes da instalação e utilização de apps móveis.” 2014. Thesis, Technical University of Lisbon. Accessed January 23, 2021.
https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7873.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Duarte, Paulo Gerson de Melo Almeida. “Antecedentes da instalação e utilização de apps móveis.” 2014. Web. 23 Jan 2021.
Vancouver:
Duarte PGdMA. Antecedentes da instalação e utilização de apps móveis. [Internet] [Thesis]. Technical University of Lisbon; 2014. [cited 2021 Jan 23].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7873.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Duarte PGdMA. Antecedentes da instalação e utilização de apps móveis. [Thesis]. Technical University of Lisbon; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7873
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
8.
Mohty, Ola.
L'information du consommateur et le commerce électronique : Consumer's information and electronic commerce.
Degree: Docteur es, Droit, 2017, Rennes 1; Université libanaise
URL: http://www.theses.fr/2017REN1G009
► Alors que l'objet de l'information légale a été élargi à plusieurs reprises, le consommateur n'est pas à même d'élaborer une décision en connaissance de cause…
(more)
▼ Alors que l'objet de l'information légale a été élargi à plusieurs reprises, le consommateur n'est pas à même d'élaborer une décision en connaissance de cause lors de la conclusion d'un contrat en ligne. Les nouvelles pratiques induites par le numérique sont à l'origine d'un désordre informationnel inédit. De nombreuses sources produisent de multiples informations. Il est ainsi difficile de distinguer le contenu informationnel des autres éléments. L'information authentique, voire pertinente, n'est par ailleurs pas facile à repérer. Face à de telles transformations, il est nécessaire de s'interroger sur l'effectivité de l'obligation d'information et sur la cohérence du régime en vigueur. L'hypothèse d'une adaptation de l'obligation d'information nécessite un rapprochement entre les principes légaux et les conséquences engendrées par la profusion d'informations en ligne. L'évolution rapide des pratiques en ligne et le déséquilibre structurel existant entre le professionnel et le consommateur, permettent de relever un certain nombre de décalages rendant nécessaire de réviser les fondements de l'obligation d'information. Tenant compte du pouvoir renforcé du professionnel et de la collecte massive des données personnelles, il s'avère que la politique d'information doit être pensée dans une nouvelle perspective. Une nouvelle fonction de l'obligation d'information se dessine alors, qui appelle à repenser son régime et sa mise en œuvre. Le régime renouvelé de l'obligation d'information repose sur une extension de l’obligation et sur une participation effective du consommateur à sa propre information. Sa mise en œuvre se traduit par une obligation d'information permanente et une information affinée.
With the current significant expansion in the concept of legal information, consumers may face some major difficulties when deciding to explore the online market. Numerous sources can provide multiple information, and buyers must conform to some chaotic practices that making it difficult to distinguish between relevant and irrelevant content. However, a well informed online consumer must rely on an authentic source with a relevant content. Therefore, it is clear that regulations related to the obligation for providing information to the consumer need to be examined closely. The recent evolution of the online market and the structural imbalance between the professional and the consumer revealed a number of significant discrepancies highlighting the need to revise the bases for consumer’s information obligation. At present, such a new concept of online information is emerging, with an extended “obligation to inform” and a permanent engagement with a reactive consumer.
Advisors/Committee Members: Zolynski, Célia (thesis director), Ibrahim, Ali (thesis director), Daher, Afif (thesis director).
Subjects/Keywords: Information; Consommateur; Commerce électronique; Données à caractère personnel; Internet; Numérique; Information; Consumer; Electronic commerce; Personal data; Internet; Digital
Record Details
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Mohty, O. (2017). L'information du consommateur et le commerce électronique : Consumer's information and electronic commerce. (Doctoral Dissertation). Rennes 1; Université libanaise. Retrieved from http://www.theses.fr/2017REN1G009
Chicago Manual of Style (16th Edition):
Mohty, Ola. “L'information du consommateur et le commerce électronique : Consumer's information and electronic commerce.” 2017. Doctoral Dissertation, Rennes 1; Université libanaise. Accessed January 23, 2021.
http://www.theses.fr/2017REN1G009.
MLA Handbook (7th Edition):
Mohty, Ola. “L'information du consommateur et le commerce électronique : Consumer's information and electronic commerce.” 2017. Web. 23 Jan 2021.
Vancouver:
Mohty O. L'information du consommateur et le commerce électronique : Consumer's information and electronic commerce. [Internet] [Doctoral dissertation]. Rennes 1; Université libanaise; 2017. [cited 2021 Jan 23].
Available from: http://www.theses.fr/2017REN1G009.
Council of Science Editors:
Mohty O. L'information du consommateur et le commerce électronique : Consumer's information and electronic commerce. [Doctoral Dissertation]. Rennes 1; Université libanaise; 2017. Available from: http://www.theses.fr/2017REN1G009

Brno University of Technology
9.
Pejchal, Lubomír.
Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení: Digital Strategy Analysis of Geox S.p.A on German Market and Recommendations Regarding its Improvement.
Degree: 2019, Brno University of Technology
URL: http://hdl.handle.net/11012/43159
► First of all, the theoretical part of thesis should assist reader to understand the digital transformation of companies, how it affects Business-to-Customer segment, especially building…
(more)
▼ First of all, the theoretical part of thesis should assist reader to understand the
digital transformation of companies, how it affects Business-to-Customer segment, especially building the business models and
digital strategies of companies in retail industry. Main purpose of this report, however, is to show this
digital transformation on live example of footwear and apparel retailer Geox S.p.A, specifically its German subsidiary Geox Deutschland Gmbh (hereinafter Geox). Two main areas of
digital transformation are being investigated. Firstly, possibilities of leveraging a
digital channels and assets in order to revenue increase. Secondly, opportunities of technology utilization in order to leverage the data from all channels and enhance the customer experience. The evaluation of German market digitalization level is based on secondary analysis of qualitative data, which has proved to be effective way in providing useful insight for chosen topic. The evaluation of Geox’s
digital strategy itself is based on analysis of both, primary and secondary data. The results of analyses revealed that Geox put significant effort into its
digital transformation; especially in the area of integration online and offline channels, social media marketing, rich content management or growing of brand awareness due to interactive marketing campaigns. However, this report recognizes plenty weaknesses of Geox
digital strategy as well. Specifically, missing solid mobile strategy, wanting
digital technology in store, substandard cooperation between headquarter and franchisees in marketing campaigns, poorly personalized websites and inadequate tailored offers to customers. Basically, in spite of effort which has been put into its
digital transformation, Geox is not truly following contemporary trends. Wherefore, several steps identified in recommendations should be followed by Geox in order to remain competitive in the future.
Advisors/Committee Members: Chalupský, Vladimír (advisor), Bílek, Pavel (referee).
Subjects/Keywords: Digitální strategie; E-commerce; Marketingová strategie; Geox; Digitalizace německého trhu; Digital strategy; E-commerce; Marketing strategy; Geox; German market digitalization
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Pejchal, L. (2019). Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení: Digital Strategy Analysis of Geox S.p.A on German Market and Recommendations Regarding its Improvement. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/43159
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Pejchal, Lubomír. “Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení: Digital Strategy Analysis of Geox S.p.A on German Market and Recommendations Regarding its Improvement.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021.
http://hdl.handle.net/11012/43159.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Pejchal, Lubomír. “Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení: Digital Strategy Analysis of Geox S.p.A on German Market and Recommendations Regarding its Improvement.” 2019. Web. 23 Jan 2021.
Vancouver:
Pejchal L. Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení: Digital Strategy Analysis of Geox S.p.A on German Market and Recommendations Regarding its Improvement. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/11012/43159.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Pejchal L. Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení: Digital Strategy Analysis of Geox S.p.A on German Market and Recommendations Regarding its Improvement. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/43159
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
10.
Rodríguez Torrico, Paula.
Understanding consumer behavior in an evolving context: from single channel to omnichannel use.
Degree: 2019, Universidad de Burgos
URL: http://hdl.handle.net/10259/5404
► La presente tesis doctoral tiene como principal objetivo avanzar en el conocimiento del comportamiento del consumidor en el actual contexto, caracterizado por el uso de…
(more)
▼ La presente tesis doctoral tiene como principal objetivo avanzar en el conocimiento del comportamiento del consumidor en el actual contexto, caracterizado por el uso de múltiples canales durante todo el proceso de decisión de compra. Dicho objetivo general se desagrega en cuatro objetivos específicos que, a partir de cuatro investigaciones independientes, buscan entender desde diferentes enfoques teóricos y empíricos dicha cuestión. Para testar empíricamente las propuestas realizadas en cada una de las investigaciones, la tesis se sirve principalmente dos metodologías de investigación, la encuesta y el diseño experimental. Las cuatro investigaciones ofrecen resultados que enriquecen la literatura del comportamiento del consumidor. Los hallazgos de esta tesis doctoral también se traducen en distintas implicaciones para las empresas en el actual contexto cambiante. Particularmente, los resultados ayudan a los profesionales del marketing a adoptar estrategias útiles tanto en el contexto de compra móvil como en el contexto de compra omnicanal.
Advisors/Committee Members: San Martín Gutiérrez, Sonia (advisor), San José Cabezudo, Rebeca (advisor), Universidad de Burgos. Departamento de Economía y Administración de Empresas (other).
Subjects/Keywords: comportamiento del consumidor; marketing digital; comercio móvil; omnicanal; experiencia sin fisuras; consumer behavior; digital marketing; mobile commerce; omnichannel; seamless experience; Comercio; Commerce; 5311.05 Marketing (Comercialización); 5311.06 Estudio de Mercado
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Rodríguez Torrico, P. (2019). Understanding consumer behavior in an evolving context: from single channel to omnichannel use. (Thesis). Universidad de Burgos. Retrieved from http://hdl.handle.net/10259/5404
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Rodríguez Torrico, Paula. “Understanding consumer behavior in an evolving context: from single channel to omnichannel use.” 2019. Thesis, Universidad de Burgos. Accessed January 23, 2021.
http://hdl.handle.net/10259/5404.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Rodríguez Torrico, Paula. “Understanding consumer behavior in an evolving context: from single channel to omnichannel use.” 2019. Web. 23 Jan 2021.
Vancouver:
Rodríguez Torrico P. Understanding consumer behavior in an evolving context: from single channel to omnichannel use. [Internet] [Thesis]. Universidad de Burgos; 2019. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/10259/5404.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Rodríguez Torrico P. Understanding consumer behavior in an evolving context: from single channel to omnichannel use. [Thesis]. Universidad de Burgos; 2019. Available from: http://hdl.handle.net/10259/5404
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Univerzitet u Beogradu
11.
Aleksić, Aca.
Статистички модел аутоматизованог управљања дигиталним
сертификатима.
Degree: Fakultet organizacionih nauka, 2013, Univerzitet u Beogradu
URL: https://fedorabg.bg.ac.rs/fedora/get/o:6473/bdef:Content/get
► Информациони системи - Рачунарска статистика /Information Systems - Computational Statistics
У оквиру ове докторске дисертације, под развојем дигиталних сертификата подразумева се увођење концепта инфраструкутре јавних…
(more)
▼ Информациони системи - Рачунарска статистика
/Information Systems - Computational Statistics
У оквиру ове докторске дисертације, под развојем
дигиталних сертификата подразумева се увођење концепта
инфраструкутре јавних кључева PKI (PKI - Public Key Infrustructure)
система, које обједињује мноштво елемената и појава из домена
рачунарске статистике, информационо – комуникационих технологија и
електронског пословања. Стратешка важност примене концепта
дигиталних сертификата и његова недовољнa развијеност у
електронском пословању Републике Србије,указује на потребу
постављања теориске подршке његовог ефикасног развоја и примене.У
том смислу,предмет истраживања ове дисертације представља
унапређење развоја и увођења дигиталних сертификата, који су
усмерени на изградњу одређенe инфраструктуре јавних кључева - PKI
система, који треба да буде дизајниран тако да буде ефикасан и
флексибилан у циљу лаког решавања различитих PKI захтева. Изградња
информационог система базира се на статистичкој анализи ефикасности
примене PKI система и дигиталних сертификата. Основни циљеви су да,
на основу статистичких метода и анализе доступних реалних података
из процеса PKI система, је могуће препознати латентне параметре
система, чија би адекватна идентификација и примена квалитативно
допринела побољшању процеса управљања дигиталним сертификатима PKI
система у електронском пословању и извршити аутоматизацију кључних
процеса управљања дигиталним сертификатима одабраног PKI система,
путем статистичких метода, са циљем да се обједине у одговарајући
статистички модел. Експерментални део докторске дисертације односи
се на апликациони модел, који представља примену дигиталних
сертификата, где су дефинисне активности које имају стратешку улогу
у унапређењу електронског пословања, одређивању степена значаја
активности и мерења ефекта његове примене. На оваквом апликативно
модулу уз примену статистчких анализа дошли смо до циљне
архитектуре PKI система, који је дао најбоље резулате у практичној
примени савременим пословним окружењима. За равој дигиталних
сертификата пресудне су информације, јер пружају податке на основу
којих корисници електронских сервиса,доносе ефикасније и
ефективније одлуке и самим тим повећавају степен задовољства
живота. Кључне речи: дигитални сертификат, дигитални потпис,
криптографија, информационо-комуникационе технологије, електронски
документ, електронско пословање, статистичка контрола
процеса...
Advisors/Committee Members: Radojičić, Zoran, 1967-.
Subjects/Keywords: digital certificates; digital signatures; cryptography;
information and communication technology; electronic documents;
electronic commerce; statistical process control
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Aleksić, A. (2013). Статистички модел аутоматизованог управљања дигиталним
сертификатима. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6473/bdef:Content/get
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Aleksić, Aca. “Статистички модел аутоматизованог управљања дигиталним
сертификатима.” 2013. Thesis, Univerzitet u Beogradu. Accessed January 23, 2021.
https://fedorabg.bg.ac.rs/fedora/get/o:6473/bdef:Content/get.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Aleksić, Aca. “Статистички модел аутоматизованог управљања дигиталним
сертификатима.” 2013. Web. 23 Jan 2021.
Vancouver:
Aleksić A. Статистички модел аутоматизованог управљања дигиталним
сертификатима. [Internet] [Thesis]. Univerzitet u Beogradu; 2013. [cited 2021 Jan 23].
Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6473/bdef:Content/get.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Aleksić A. Статистички модел аутоматизованог управљања дигиталним
сертификатима. [Thesis]. Univerzitet u Beogradu; 2013. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6473/bdef:Content/get
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University
12.
Karlsson, Gabriella.
Förtjänad försäljning och farliga förpliktelser : En studie om e-handlares användning av sociala medier, med fokus på heminredningsbranschen.
Degree: Marketing, 2015, Linnaeus University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44640
► Bakgrund: Internet och sociala medier är idag en naturlig del av människors vardag och företag lägger allt mer av sin marknadsföringsbudget på att synas…
(more)
▼ Bakgrund: Internet och sociala medier är idag en naturlig del av människors vardag och företag lägger allt mer av sin marknadsföringsbudget på att synas i digitala plattformar. Sociala medier har blivit en viktig marknadsföringskanal för e-handelsföretag, vilket har visat sig innebära både möjligheter och hinder. Vidare har tidigare forskning lyft fram goda kundrelationer som en viktig komponent för företags framgång. Samtidigt som det har framkommit att det finns en skillnad mellan hur e-handlare gentemot den traditionella butikshandeln kan skapa relationer med sina kunder, då köpare och säljare aldrig får möjlighet till att mötas ansikte-mot-ansikte. Syfte: Avsikten med denna studie är att analysera hur e-handelsföretag använder sig av sociala medier och huruvida dessa medier möjliggör för e-handlarna att skapa och utveckla kundrelationer. Syftet med studien är även att bidra med rekommendationer för hur e-handelsföretagen kan skapa och utveckla kundrelationer via sociala medier, samt att identifiera och analysera de hinder som begränsar e-handlares användning av sociala medier. Metod: Författarna för denna uppsats har valt att använda sig av en kvalitativ forskningsmetod för att generera en djupare kunskap och analys för forskningsområdet. Vidare har författarna strävat efter en induktiv ansats i studien, dock återfinns vissa inslag av deduktion. För att samla in empirisk data har sju kvalitativa intervjuer genomförts med respondenter som utifrån ett företagsperspektiv har god kunskap och insikt i ämnet. Slutsats: Studien har kommit fram till att e-handelsföretag i heminredningsbranschen kan använda sociala medier till att skapa och utveckla kundrelationer, genom att skapa konversationer, bygga engagemang, erbjuda mervärden och identifiera nya kunder.
Background: Internet and social media is now a natural part of people’s everyday life, and businesses are placing more and more of their marketing budget to appear in digital platforms. Social media has become an important marketing channel for e-commerce companies, which have shown to pose both opportunities and obstacles. Furthermore, prior research highlighted good customer relations as a key component of corporate success. Meanwhile it has emerged that there is a difference between how e-tailers and the traditional retail trade can create relationships with their customers, as online buyers and sellers never get the opportunity to meet face-to-face . Aim: The purpose of this study is to analyze how e-businesses are using social media and whether these media enables e-tailers to create and develop customer relationships. The purpose of this study is also to contribute with recommendations for how e-tailers can create and develop customer relationships using social media, and to identify and analyze the barriers that restrict e-retailers use of social…
Subjects/Keywords: Digital Marketing; Social Media; Customer Relations; E-Commerce; Digital marknadsföring; Sociala medier; Kundrelationer; E-handel; Business Administration; Företagsekonomi
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Karlsson, G. (2015). Förtjänad försäljning och farliga förpliktelser : En studie om e-handlares användning av sociala medier, med fokus på heminredningsbranschen. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44640
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Karlsson, Gabriella. “Förtjänad försäljning och farliga förpliktelser : En studie om e-handlares användning av sociala medier, med fokus på heminredningsbranschen.” 2015. Thesis, Linnaeus University. Accessed January 23, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44640.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Karlsson, Gabriella. “Förtjänad försäljning och farliga förpliktelser : En studie om e-handlares användning av sociala medier, med fokus på heminredningsbranschen.” 2015. Web. 23 Jan 2021.
Vancouver:
Karlsson G. Förtjänad försäljning och farliga förpliktelser : En studie om e-handlares användning av sociala medier, med fokus på heminredningsbranschen. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2021 Jan 23].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44640.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Karlsson G. Förtjänad försäljning och farliga förpliktelser : En studie om e-handlares användning av sociala medier, med fokus på heminredningsbranschen. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44640
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Melbourne
13.
Mishra, Neha.
When data flows across borders: Aligning international trade law with internet policy objectives.
Degree: 2019, University of Melbourne
URL: http://hdl.handle.net/11343/233237
► With the rapid digitalisation of the economy, cross-border data flows have become essential for the functioning of different sectors of the economy, including the digital…
(more)
▼ With the rapid digitalisation of the economy, cross-border data flows have become essential for the functioning of different sectors of the economy, including the digital services industry. However, governments often restrict cross-border flows through various laws, regulations, policies and administrative measures (or ‘data-restrictive measures’) to achieve internet-related policy objectives such as regulating online content, protecting online privacy of internet users, and cybersecurity protection. These measures typically interfere with the architecture of the internet and the technical protocols/designs of digital services, resulting in economically and technologically inefficient outcomes. Further, as data-restrictive measures constrain cross-border supply of digital services, they constitute trade barriers, and therefore may violate provisions of the General Agreement on Trade in Services (‘GATS’) of the World Trade Organization (‘WTO’).
This thesis investigates how GATS applies to data-restrictive measures and whether its rules can balance trade and internet policy objectives. It first highlights the complementary relationship of the three fundamental principles of internet governance applicable to cross-border data flows, namely internet openness, privacy and security. It then proposes a theoretical framework whereby GATS can be aligned with these three principles to support both an open and predictable framework for digital trade and robust internet policies. The thesis applies this framework to three common types of data-restrictive measures, namely online content regulation measures, privacy-related data-restrictive measures, and cybersecurity-related data-restrictive measures.
This thesis finds that GATS can be thoughtfully applied and interpreted to align with principles of internet openness, privacy and security. For example, commitments of Members in their GATS Schedules of Commitments can be interpreted in a technologically neutral manner to facilitate both trade liberalisation and internet openness. Further, GATS obligations on non-discrimination, domestic regulation and market access (subject to Members’ relevant commitments and exemptions) generally facilitate an open market for cross-border data flows, thereby supporting internet openness. Finally, under GATS exceptions, Panels can distinguish protectionist data-restrictive measures disguised as cybersecurity/privacy/content regulation measures from measures genuinely necessary to achieve these objectives. To conduct a holistic assessment of data-restrictive measures under GATS, Panels should use both legal and technical evidence, including relying on internet technical and policy expertise.
However, the extent to which GATS aligns with the principles of internet openness, privacy and security is constrained by the lack of multilateral consensus on internet policy issues and the somewhat outdated architecture of GATS. Therefore, in addition to interpreting existing GATS provisions more meaningfully, this thesis proposes a multi-pronged…
Subjects/Keywords: Cross-border Data Flows; WTO; GATS; Digital Trade; Digital Services; Privacy; Cybersecurity; Online Content Regulation; Internet Governance; Electronic Commerce; Internet Policy
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Mishra, N. (2019). When data flows across borders: Aligning international trade law with internet policy objectives. (Doctoral Dissertation). University of Melbourne. Retrieved from http://hdl.handle.net/11343/233237
Chicago Manual of Style (16th Edition):
Mishra, Neha. “When data flows across borders: Aligning international trade law with internet policy objectives.” 2019. Doctoral Dissertation, University of Melbourne. Accessed January 23, 2021.
http://hdl.handle.net/11343/233237.
MLA Handbook (7th Edition):
Mishra, Neha. “When data flows across borders: Aligning international trade law with internet policy objectives.” 2019. Web. 23 Jan 2021.
Vancouver:
Mishra N. When data flows across borders: Aligning international trade law with internet policy objectives. [Internet] [Doctoral dissertation]. University of Melbourne; 2019. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/11343/233237.
Council of Science Editors:
Mishra N. When data flows across borders: Aligning international trade law with internet policy objectives. [Doctoral Dissertation]. University of Melbourne; 2019. Available from: http://hdl.handle.net/11343/233237

Universidade do Minho
14.
Guerra, Dalva Marina Teixeira.
Marketing digital : um estudo das empresas em Angola
.
Degree: 2013, Universidade do Minho
URL: http://hdl.handle.net/1822/29327
► Com a introdução das novas tecnologias e da Internet, os mercados têm evoluído cada vez mais. Os consumidores tornam-se cada vez mais exigentes, por sentirem…
(more)
▼ Com a introdução das novas tecnologias e da Internet, os mercados têm evoluído cada
vez mais. Os consumidores tornam-se cada vez mais exigentes, por sentirem que mais
facilmente podem comparar, comprar e reclamar através desta ferramenta.
Por este motivo, as empresas procuram cada vez mais superar-se e oferecer produtos e
serviços diferenciados ao cliente, de forma a ganhar vantagem competitiva num
mercado cada vez mais competitivo. De igual forma, o Marketing tem vido a
acompanhar esta mudança global, passou de “Marketing de Massas” a “Marketing
Relacional” e deste, tem vindo cada vez mais a assumir-se como “Marketing Digital”.
Por isso, esta investigação procurou descortinar qual o estado do Marketing
Digital em
Angola, um país que se encontra em franca expansão, nomeadamente demonstrar a sua
importância para o país, identificar quais as dificuldades na implementação do mesmo e
indicar diretrizes para melhoria do processo. Com base na literatura relacionada a
matéria, realizaram-se entrevistas a empresas angolanas e analisaram-se sites de
empresas igualmente angolanas.
Os resultados revelam que o grande obstáculo a implementação das ferramentas de
marketing
digital se encontra na mentalidade dos gestores perante as novas tecnologias
e também na falta de planeamento e pesquisa; visto que muitas das causas apontadas
pelos entrevistados tais como telecomunicações débeis, falta de mão-de-obra no
mercado capacitada para o efeito e a baixa penetração da Internet em Angola, denotam
isso, pois, como veremos mais adiante, no mercado angolano já existem meios
suficientes que permitem a implementação do marketing
digital.
Por último, este estudo procura contribuir para os mudança de mentalidade dos gestores
de empresas (sobretudo de empresas angolanas), aprimorar as estratégias traçadas pelas
marketers e enriquecer os conhecimentos dos académicos.
Advisors/Committee Members: Soares, Ana Maria (advisor).
Subjects/Keywords: Comércio eletrónico;
Marketing digital;
Internet;
Comportamento do consumidor;
Angola;
E-commerce;
Consumer behavior
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Guerra, D. M. T. (2013). Marketing digital : um estudo das empresas em Angola
. (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/29327
Chicago Manual of Style (16th Edition):
Guerra, Dalva Marina Teixeira. “Marketing digital : um estudo das empresas em Angola
.” 2013. Masters Thesis, Universidade do Minho. Accessed January 23, 2021.
http://hdl.handle.net/1822/29327.
MLA Handbook (7th Edition):
Guerra, Dalva Marina Teixeira. “Marketing digital : um estudo das empresas em Angola
.” 2013. Web. 23 Jan 2021.
Vancouver:
Guerra DMT. Marketing digital : um estudo das empresas em Angola
. [Internet] [Masters thesis]. Universidade do Minho; 2013. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/1822/29327.
Council of Science Editors:
Guerra DMT. Marketing digital : um estudo das empresas em Angola
. [Masters Thesis]. Universidade do Minho; 2013. Available from: http://hdl.handle.net/1822/29327

NSYSU
15.
Tseng, Chung-chih.
A research of information technology import into dental practice management.
Degree: Master, EMBA, 2015, NSYSU
URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-093051
► With the advent of the digital era, it has become a global trend for medical institutions to incorporate information technology into their practices. Not only…
(more)
▼ With the advent of the
digital era, it has become a global trend for medical institutions to incorporate information technology into their practices. Not only can information technology improve the efficiency and quality of health care, it also helps the institutions control health care costs and make it more convenient for them to manage the mass quantity of medical-related data. Taiwan has a sound and world-renowned health care system. Under the protection of this system, patients in Taiwan can enjoy high-quality medical care without spending huge medical expenses. However, the situation is changing. In response to the adjustment of governmentâs health care policies and the changing needs of patients, medical institutions continually upgrade and expand. What follow is the increasing cost of health care and the increasing complexity of the operating environment in medical institutions. Based on these premises, this thesis analyses how information technology is incorporated into dental treatments. It discusses how the medical institutions digitalize all the information and medical records, or further introduce cloud service into their institutions, so that the medical personnel can gain access to necessary information without the limitation of time and space. In addition to accelerate decision-making process, this new technology greatly reduces human error and the waste of medical resources.
ãThis thesis looks into how the information technology helps improve the efficiency of a medical institution and how it influences the medical personnel in dentistry from three different aspects: Medical Personnel, Medical Equipment, and Patient. Respectively, it compares and analyzes current
digital dental products for clinical practice, such as: Interactive Multimedia Learning Network for Dentists, Dental Surgery Simulation System,
Digital Impression Cloud System for Dental Technicians,
Digital Dental Image Management System,
Digital Dental Correction System,
Digital Periodontal Probe, Dental CAD / CAM Systems,
Digital 3D Dental Implant Guidance Systems,
Digital Oral Pathology Testing, Interactive Sing-in APP for Patients, and so on.
ãThis thesis concludes that the dental industry has been improved with the introduction of new
digital technology. It also points out that the customers in Taiwan pay more and more attention to their dental health in recent years. The customers care not only the traditional dental treatments, but also the dental care for cosmetic reasons. Under these circumstances, there are more and more cases in dental institutions that need the assistance of high technology. The traditional, manual way of management will no longer meet the expectations of the new generation of customers today. Therefore, it becomes extremely important to introduce information technology into the management of dental industry in order keep up with its future progress.
Advisors/Committee Members: LI-YU Chang (committee member), Ying-Chun Li (chair), Li-Lin Liang (chair), Jeng,Yih (committee member).
Subjects/Keywords: cloud services; medical e-commerce; CAD/CAM; digital dentistry; information technology; marketing strategies
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Tseng, C. (2015). A research of information technology import into dental practice management. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-093051
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Tseng, Chung-chih. “A research of information technology import into dental practice management.” 2015. Thesis, NSYSU. Accessed January 23, 2021.
http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-093051.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Tseng, Chung-chih. “A research of information technology import into dental practice management.” 2015. Web. 23 Jan 2021.
Vancouver:
Tseng C. A research of information technology import into dental practice management. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Jan 23].
Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-093051.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Tseng C. A research of information technology import into dental practice management. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801115-093051
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Otago
16.
Dwyer, Kirsty.
Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement
.
Degree: 2011, University of Otago
URL: http://hdl.handle.net/10523/1331
► This research explored the key concepts behind the decision to implement a web-based procurement system within an organisation. An initial literature review of the foundational…
(more)
▼ This research explored the key concepts behind the decision to implement a web-based procurement system within an organisation. An initial literature review of the foundational concepts behind web-based procurement indicated that information technology played a vital role. Taylor (1997) illustrated that information technology facilitated accurate demand forecasting, and the monitoring of both internal and external efficiency control throughout the entire supply chain. Several researchers (Ellram, Zsidisin, Siferd, & Stanly (2002); Ellram & Carr, (1994); Harland, Lamming, & Cousins, (1999)) found that the strategic aspect of the purchasing activity was being advocated throughout top-level management, with an evolution of its abilities being observed over a 20 to 30 year period. Overall, the foundational concepts depicted an organisational environment that had matured and was ready for web-based procurement.
Internationally this procurement system gained ground as a viable alternative to traditional purchasing, the benefits that it provided organisations especially in staff compliance to purchasing policies and the elimination of maverick buying, resulted in significant savings.
Neef (2001) launched the discussion of web-based procurement as a revolution of the purchasing and procurement activity, with information technology being seen as the key driver throughout this development. Winter and Taylor's (2001) argument pertaining to information technology's ability to transform the organisation provided a crucial step to framing the environment within which an organisation implemented change. The literatures on e-commerce and e-business were also reviewed, as these are the two key strategies an organisation can adopt when operating within the digital realm.
Qualitative questionnaires were utilised to examine the strength of the relationships amongst the key concepts via a cognitive framing approach. This methodology was adopted as it provided a vehicle to communicate with a large group of purchasing and procurement professionals. Purposive sampling was employed to select the study participants, who were all members of the Supply Chain Association of New Zealand.
Analysis of both questionnaire and secondary data, using primarily descriptive statistics, yielded some interesting results. Several discrepancies with traditional research findings were identified, in particular the professional level at which participants operated within their respective organisations. A novel finding was that buyers tended to split suppliers into two distinct groups, with sophisticated web-based procurement systems adopted only for key suppliers, thereby fostering and maintaining the collaborative relationship often deemed a critical component of supply chain management.
Min and Galle (2003) noted that prior research into web-based procurement focused on operating benefits, rather than on contextual variables that might influence the success of implementation. It was recommended that further research occur into these…
Subjects/Keywords: web-based procurement;
internal and external efficiency control;
digital;
e-commerce;
Organisation;
e-Business
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Dwyer, K. (2011). Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement
. (Masters Thesis). University of Otago. Retrieved from http://hdl.handle.net/10523/1331
Chicago Manual of Style (16th Edition):
Dwyer, Kirsty. “Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement
.” 2011. Masters Thesis, University of Otago. Accessed January 23, 2021.
http://hdl.handle.net/10523/1331.
MLA Handbook (7th Edition):
Dwyer, Kirsty. “Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement
.” 2011. Web. 23 Jan 2021.
Vancouver:
Dwyer K. Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement
. [Internet] [Masters thesis]. University of Otago; 2011. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/10523/1331.
Council of Science Editors:
Dwyer K. Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement
. [Masters Thesis]. University of Otago; 2011. Available from: http://hdl.handle.net/10523/1331
17.
Dione, Albert Ndiack.
Les aspects juridiques de la dématérialisation des documents du commerce maritime : The legal aspects of the dematerialization of maritime trade documents.
Degree: Docteur es, Droit privé. Droit maritime, 2018, Paris 1
URL: http://www.theses.fr/2018PA01D049
► La dématérialisation est une opération liée à une technologie consistant à remplacer un support matériel tangible par un procédé électronique. Par exemple le connaissement dématérialisé…
(more)
▼ La dématérialisation est une opération liée à une technologie consistant à remplacer un support matériel tangible par un procédé électronique. Par exemple le connaissement dématérialisé est détaché de son support matériel historique à savoir le papier. Le passage de la frontière numérique implique des changements et soulève des questions intéressantes, que la thèse se propose d’examiner sous l’angle du droit maritime. À travers une approche interdisciplinaire, les concepts sont clarifiés pour procéder à une qualification du document numérique et montrer les variations et les similitudes terminologiques autour des notions de document original, de copie, de signature électronique, d’archivage, d’intégrité et d’authenticité ; proposés par la Loi type sur le commerce électronique et la Loi type sur la signature électronique. Le statut du document électronique est analysé, en évaluant conjointement sa valeur probante et informationnelle. Confrontant les principes à la pratique, la thèse prend la mesure du débat sur la dématérialisation des titres négociables. Compte tenu des incertitudes, controverses et contradictions relevées, on souligne la nécessité d’une réforme homogène et transversale pour mieux encadrer les pratiques de numérisation et ainsi permettre une véritable reconnaissance de la dématérialisation du document valant titre de propriété. Il convient de rappeler que le point de vue proposé est basé sur le droit de tradition civiliste, en particulier le droit Français et Africain, étant donné la place centrale que l’écrit occupe sur le terrain probatoire. La qualification technique et juridique du document électronique et la copie numérique passe nécessairement par l’examen des notions de support et de langage informatique. En l'occurrence, on observe que si ces notions sont communes à la technique et au droit, elles n’y sont pas exactement comprises de la même manière. On ne manquera pas de souligner les convergences et les divergences à cet égard et la nécessité cruciale de clarifier le sens que l’on donne aux concepts lorsqu’on touche à une question technique comme la dématérialisation ou la preuve des actes juridiques. Si la dématérialisation a posé des difficultés par le passé, c’est à cause du support de l’écrit et de la notion d’orignal électronique. Dans le contexte d’aujourd’hui, le support est inopérant face au concept d’équivalence fonctionnelle. L’original n’est pas une notion tributaire du papier ou du support électronique : un original peut désormais être un écrit électronique revêtu d’une signature électronique, les notions classiques d’écrit et de signature ayant été adaptées en ce sens par le législateur.
Dematerialization is a technology-based surgery that involves replacing a tangible physical medium with an electronic process. For example, the dematerialized bill of lading is detached from its historical material medium, namely paper. The passage of the numerical border involves changes and raises interesting questions, which the thesis offer to look from the angle of maritime law. Through…
Advisors/Committee Members: Delebecque, Philippe (thesis director).
Subjects/Keywords: Document informatique; Dématérialisation; Commerce maritime; Intégrité; Transport; Sécurité; Dematerialization; Maritime law; Digital document; 341.44
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Dione, A. N. (2018). Les aspects juridiques de la dématérialisation des documents du commerce maritime : The legal aspects of the dematerialization of maritime trade documents. (Doctoral Dissertation). Paris 1. Retrieved from http://www.theses.fr/2018PA01D049
Chicago Manual of Style (16th Edition):
Dione, Albert Ndiack. “Les aspects juridiques de la dématérialisation des documents du commerce maritime : The legal aspects of the dematerialization of maritime trade documents.” 2018. Doctoral Dissertation, Paris 1. Accessed January 23, 2021.
http://www.theses.fr/2018PA01D049.
MLA Handbook (7th Edition):
Dione, Albert Ndiack. “Les aspects juridiques de la dématérialisation des documents du commerce maritime : The legal aspects of the dematerialization of maritime trade documents.” 2018. Web. 23 Jan 2021.
Vancouver:
Dione AN. Les aspects juridiques de la dématérialisation des documents du commerce maritime : The legal aspects of the dematerialization of maritime trade documents. [Internet] [Doctoral dissertation]. Paris 1; 2018. [cited 2021 Jan 23].
Available from: http://www.theses.fr/2018PA01D049.
Council of Science Editors:
Dione AN. Les aspects juridiques de la dématérialisation des documents du commerce maritime : The legal aspects of the dematerialization of maritime trade documents. [Doctoral Dissertation]. Paris 1; 2018. Available from: http://www.theses.fr/2018PA01D049
18.
Pukšič, Marko.
Varovanje/zaščita podatkov pri e-poslovanju.
Degree: 2012, Univerza v Mariboru
URL: https://dk.um.si/IzpisGradiva.php?id=22137
;
https://dk.um.si/Dokument.php?id=28992&dn=
► V magistrski nalogi smo želeli predstaviti problematiko varovanja/zaščite podatkov pri e-poslovanju v zasebnih in javnih organizacijah, ter opisati metode in mehanizme za zaščito podatkov, ki…
(more)
▼ V magistrski nalogi smo želeli predstaviti problematiko varovanja/zaščite podatkov pri e-poslovanju v zasebnih in javnih organizacijah, ter opisati metode in mehanizme za zaščito podatkov, ki jih organizacije pri tem uporabljajo. Zanimala nas je tudi pravna ureditev e-poslovanja v Republiki Sloveniji in ali le-to organizacije izvajajo v praksi.
Osnovni namen magistrskega dela je bil dokazati, da organizacije e-poslujejo, ter da za svoje poslovanje z elektronskimi podatki uporabljajo kakršno koli zaščito in varovanje. Osnovni cilj magistrske naloge je bil preko vodenih intervjujev pridobiti podatke, ki dejansko kažejo stanje varovanja/zaščite podatkov pri e-poslovanju v organizacijah. Pri raziskavi smo se omejili na štiri izbrane organizacije, s katerimi smo opravil voden intervju, pridobljene podatke smo nato analizirali. Ugotavljali smo ali organizacije e-poslujejo, kako varujejo podatke ter ali imajo urejen sistem nadzora nad spreminjanjem, brisanjem in posredovanjem podatkov drugim pravnim osebam. Ob tem nas je zanimalo tudi ali organizacije poznajo pravno ureditev v RS glede e-poslovanja in ali uporabljajo načela zakona, ki ureja e-poslovanje v RS.
This master's degree thesis introduces the problem of security/protection of data in e-commerce in private and public organizations and describes the methods and mechanisms for data protection that organisations use. We were also interested in the legislative regulation of e-commerce in the Republic of Slovenia and if it is used in practice by these organisations.
The main objective of the master's degree thesis was to prove that organisations are active in e-commerce and also in the usage of any forms of protection and security when dealing with electronic data.
The main goal of this thesis was to collect information that de facto demonstrates the state of data security/protection in e-commerce with the use of the method of guided interviews. For the purpose of the research we selected four organisations where we executed guided interviews
the data acquired was analysed afterwards.
We were assessing the organisations' active use of e-commerce and its security, i.e. if the surveillance system of changing, erasing and transmitting data to other legal persons is settled. In addition, the subject of our interest was whether the organisations are aware of the state’s legislative regulation of e-commerce and if they use the judicial principles, which regulate e-commerce in the Republic of Slovenia.
Advisors/Committee Members: Gumzej, Roman.
Subjects/Keywords: varovanje; zaščita; digitalni podpis; e-poslovanje; Security; Protection; Digital signature; E-commerce
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
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to Zotero / EndNote / Reference
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APA (6th Edition):
Pukšič, M. (2012). Varovanje/zaščita podatkov pri e-poslovanju. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=22137 ; https://dk.um.si/Dokument.php?id=28992&dn=
Chicago Manual of Style (16th Edition):
Pukšič, Marko. “Varovanje/zaščita podatkov pri e-poslovanju.” 2012. Masters Thesis, Univerza v Mariboru. Accessed January 23, 2021.
https://dk.um.si/IzpisGradiva.php?id=22137 ; https://dk.um.si/Dokument.php?id=28992&dn=.
MLA Handbook (7th Edition):
Pukšič, Marko. “Varovanje/zaščita podatkov pri e-poslovanju.” 2012. Web. 23 Jan 2021.
Vancouver:
Pukšič M. Varovanje/zaščita podatkov pri e-poslovanju. [Internet] [Masters thesis]. Univerza v Mariboru; 2012. [cited 2021 Jan 23].
Available from: https://dk.um.si/IzpisGradiva.php?id=22137 ; https://dk.um.si/Dokument.php?id=28992&dn=.
Council of Science Editors:
Pukšič M. Varovanje/zaščita podatkov pri e-poslovanju. [Masters Thesis]. Univerza v Mariboru; 2012. Available from: https://dk.um.si/IzpisGradiva.php?id=22137 ; https://dk.um.si/Dokument.php?id=28992&dn=

University of Oxford
19.
Kadikov, Artem.
International taxation of cross-border digital commerce.
Degree: PhD, 2015, University of Oxford
URL: http://ora.ox.ac.uk/objects/uuid:ea6c6f2e-c65f-4fa5-945a-22eb71e12667
;
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.713985
► This thesis discusses jurisdiction to tax cross-border digital commerce. The primary objective is to consider the reasons for the erosion of jurisdictional links, or nexus,…
(more)
▼ This thesis discusses jurisdiction to tax cross-border digital commerce. The primary objective is to consider the reasons for the erosion of jurisdictional links, or nexus, between countries and taxpayers' digital activities and evaluate possible solutions for addressing such nexus erosion. Whilst it is argued that digital commerce is impossible to ring-fence due to digital technologies transcending all industries, the main focus of this research is on automated business models as case studies for the broader tax issues applicable across the entire digital economy. Using cloud computing, online advertising and e-tailing models as examples of digital commerce in the narrow sense, this thesis demonstrates that the proxies for establishing jurisdictional nexus have become increasingly fluid, thereby challenging the traditional international tax regimes for profits and consumption taxation. Numerous policy solutions have been proposed in order to rectify nexus erosion, including global and territorial tax models. Unlike the previous research in this area, this thesis focuses on the nexus elements of such proposals and assesses their viability in the light of the wider Internet governance jurisprudence. Global tax solutions, such as global e-commerce taxes and formulary apportionment, are analysed in the context of the international governance regime for the technical Internet infrastructure. Territorial virtual tax solutions, such as virtual permanent establishments, withholding taxes and destination cash flow taxes, are considered in the light of the Internet jurisprudence on the 'effects' and 'targeting' nexus standards. It is argued that, given the lack of technical and political infrastructure, none of the proposed routes would be viable from a practical perspective in the near future. It is concluded, therefore, that a practical solution would involve retaining the traditional profits and consumption tax models, whilst testing a narrow version of the digital targeting nexus standard as a backstop anti-abuse measure. It is envisaged that the limited anti-avoidance provision would subsequently pave the way for a comprehensive long-term solution, as digitisation continues to transform global commerce.
Subjects/Keywords: 336.2; Digital communications – Law and legislation; Taxation – Law and legislation; Electronic commerce – Taxation
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Kadikov, A. (2015). International taxation of cross-border digital commerce. (Doctoral Dissertation). University of Oxford. Retrieved from http://ora.ox.ac.uk/objects/uuid:ea6c6f2e-c65f-4fa5-945a-22eb71e12667 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.713985
Chicago Manual of Style (16th Edition):
Kadikov, Artem. “International taxation of cross-border digital commerce.” 2015. Doctoral Dissertation, University of Oxford. Accessed January 23, 2021.
http://ora.ox.ac.uk/objects/uuid:ea6c6f2e-c65f-4fa5-945a-22eb71e12667 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.713985.
MLA Handbook (7th Edition):
Kadikov, Artem. “International taxation of cross-border digital commerce.” 2015. Web. 23 Jan 2021.
Vancouver:
Kadikov A. International taxation of cross-border digital commerce. [Internet] [Doctoral dissertation]. University of Oxford; 2015. [cited 2021 Jan 23].
Available from: http://ora.ox.ac.uk/objects/uuid:ea6c6f2e-c65f-4fa5-945a-22eb71e12667 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.713985.
Council of Science Editors:
Kadikov A. International taxation of cross-border digital commerce. [Doctoral Dissertation]. University of Oxford; 2015. Available from: http://ora.ox.ac.uk/objects/uuid:ea6c6f2e-c65f-4fa5-945a-22eb71e12667 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.713985

Luleå University of Technology
20.
Patat, Halil Ibrahim.
Consumer Attitude Toward Mobile Marketing.
Degree: 2011, Luleå University of Technology
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-46651
► Current improvements in mobile technology enabled more convenience internet connection and rich content by embedding media tools like video, photo, and applications in one…
(more)
▼ Current improvements in mobile technology enabled more convenience internet connection and rich content by embedding media tools like video, photo, and applications in one single device. With these improvements mobile internet gain popularity and the usage of mobile devices increased. All those new features and internet created new possibilities for marketers to communicate with consumers and use it for promotional purposes. Individual nature of mobile devices made target marketing more possible with location and time sensitiveness. Although there is some research conducted in this area, there is still need for marketers to understand more about consumer attitude toward mobile marketing. The overall purpose of this research is to bring light to and to create understanding of how is the young consumer’s attitude toward mobile marketing. The structure of the study is mainly exploratory and partly casual since it is also testing some hypothesis. Data collection method employed in this study is qualitative. In order to collect empirical data, during the data collection process ten students are interviewed. Based on identified frame of reference, the focus of the interview was about different variables that effecting consumer attitude. The findings of the study showed that some variables have positive effect like; informativeness, entertainment, credibility, perceived usefulness, and personalization, whereas some have negative effect on attitude like irritation. There is no positive correlation found between perceived ease-of-use and consumer attitude toward mobile marketing. The research also identifies the order of importance of different factors that effecting consumer attitude toward mobile marketing. The study also demonstrates the importance of permission and privacy.
Validerat; 20110516 (anonymous)
Subjects/Keywords: Social Behaviour Law; mobile marketing; consumer attitude; mobile commerce; digital marketing; Samhälls-; beteendevetenskap; juridik; Marknadsföring
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Patat, H. I. (2011). Consumer Attitude Toward Mobile Marketing. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-46651
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Patat, Halil Ibrahim. “Consumer Attitude Toward Mobile Marketing.” 2011. Thesis, Luleå University of Technology. Accessed January 23, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-46651.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Patat, Halil Ibrahim. “Consumer Attitude Toward Mobile Marketing.” 2011. Web. 23 Jan 2021.
Vancouver:
Patat HI. Consumer Attitude Toward Mobile Marketing. [Internet] [Thesis]. Luleå University of Technology; 2011. [cited 2021 Jan 23].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-46651.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Patat HI. Consumer Attitude Toward Mobile Marketing. [Thesis]. Luleå University of Technology; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-46651
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
21.
Buinac, Ena.
Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media.
Degree: Technology and Social Sciences, 2015, Luleå University of Technology
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60072
► Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional…
(more)
▼ Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional marketing ways forever. Many companies therefore seek these new platforms in order to come closer to potential customers. One of the most important social media platforms for this is Instagram, where companies can approach their target groups by visual storytelling. Start-up companies have often limited marketing budgets, which makes Instagram a perfect marketing channel because it is cost effective. This thesis is a case study of how pictures on Instagram can be used to spread the brand and how different activities affect traffic to the website/webshop. This case study is based on a marketing model that has been created and tested on an interior company’s, Tegelbruketdesign, Instagram account. The marketing model is analysed and compared to collected data from semi-structured interviews with two popular private Instagram accounts and a semi-structured interview with a Digital PR & Social Media strategist. The findings suggest that some picture types and styles are better then others regarding the spreading of the brand. The findings also suggest that Instagram activities have a positive affect on the traffic to the company’s website/webshop.
Subjects/Keywords: Social Media; Instagram; start‐ups; branding; e‐commerce; digital marketing; Business Administration; Företagsekonomi
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Buinac, E. (2015). Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60072
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Buinac, Ena. “Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media.” 2015. Thesis, Luleå University of Technology. Accessed January 23, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60072.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Buinac, Ena. “Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media.” 2015. Web. 23 Jan 2021.
Vancouver:
Buinac E. Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media. [Internet] [Thesis]. Luleå University of Technology; 2015. [cited 2021 Jan 23].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60072.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Buinac E. Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media. [Thesis]. Luleå University of Technology; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60072
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology
22.
Voborník, Vojtěch.
Distribuce digitálního obsahu: The Distribution of Digital Content.
Degree: 2019, Brno University of Technology
URL: http://hdl.handle.net/11012/61475
► Bachelor thesis responds to the current distribution methods of digital content on the internet (for example, audio, video, software, video games, e-books, photos, etc.) between…
(more)
▼ Bachelor thesis responds to the current distribution methods of
digital content on the internet (for example, audio, video, software, video games, e-books, photos, etc.) between the author and the consumer, their advantages and disadvantages and offers an alternative method of distribution for previously unpublished
digital works, through the created website, which is the output of this project.
Advisors/Committee Members: Macháček, Mikuláš (advisor), Hrůza, Tomáš (referee).
Subjects/Keywords: distribuce digitálního obsahu; distribuce digitálních médií; digitální soubory; crowdfunding; e-commerce; web; webová stránka; internet; prodej digitálních souborů; digital content distribution; distribution of digital media; digital files; crowdfunding; e-commerce; web; website; internet; selling digital downloads
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Voborník, V. (2019). Distribuce digitálního obsahu: The Distribution of Digital Content. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/61475
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Voborník, Vojtěch. “Distribuce digitálního obsahu: The Distribution of Digital Content.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021.
http://hdl.handle.net/11012/61475.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Voborník, Vojtěch. “Distribuce digitálního obsahu: The Distribution of Digital Content.” 2019. Web. 23 Jan 2021.
Vancouver:
Voborník V. Distribuce digitálního obsahu: The Distribution of Digital Content. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23].
Available from: http://hdl.handle.net/11012/61475.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Voborník V. Distribuce digitálního obsahu: The Distribution of Digital Content. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/61475
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Queensland University of Technology
23.
Smith, Leslie Gordon.
The role of the notary in secure electronic commerce.
Degree: 2006, Queensland University of Technology
URL: https://eprints.qut.edu.au/16407/
► The profession of the notary is at a cross roads. The Notary operates in a world of paperbased transactions where the use of traditional signatures…
(more)
▼ The profession of the notary is at a cross roads. The Notary operates in a world of paperbased transactions where the use of traditional signatures and seals are mandatory. The practices and procedures which have evolved over centuries simply cannot be applied directly in a digital environment.
Establishing a framework for the authentication of computer-based information in today's commercial environment requires a familiarity with concepts and professional skills from both the legal and computer security fields. Combining these two disciplines is not an easy task. Concepts from the information security field often correspond only loosely with concepts from the legal field, even in situations where the terminology is similar.
This thesis explores the history of the Notary, the fundamental concepts of e-commerce, the importance of the digital or electronic signature and the role of the emerging "Cyber" or "Electronic" Notary (E-Notary) in the world of electronic commerce. The research investigates whether or not the functions of the "Notary Public" can successfully evolve in the world of E-Commerce, and if so what are the ramifications.
This thesis comprises a survey and critical analysis of proposed architectures and implementations for "Electronic Notary Services" in an Internet based, electronic commerce environment. It includes an analysis of relevant historical and legal factors relevant to these emerging technologies. Given the highly dynamic nature of this topic, this thesis does not propose or recommend a single architecture or implementation but emphasises the need for further research not only into technological factors but also into the real legal and social needs that affect the role of the E-Notary.
The approach undertaken was an analytical approach to the available current documentation against input from leading practitioners included practicing Notaries from Australia, the United States and the Court of Faculties - London.
Subjects/Keywords: Notarial act; Notary; electronic commerce; e-commerce; information security; digital information
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Smith, L. G. (2006). The role of the notary in secure electronic commerce. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/16407/
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Smith, Leslie Gordon. “The role of the notary in secure electronic commerce.” 2006. Thesis, Queensland University of Technology. Accessed January 23, 2021.
https://eprints.qut.edu.au/16407/.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Smith, Leslie Gordon. “The role of the notary in secure electronic commerce.” 2006. Web. 23 Jan 2021.
Vancouver:
Smith LG. The role of the notary in secure electronic commerce. [Internet] [Thesis]. Queensland University of Technology; 2006. [cited 2021 Jan 23].
Available from: https://eprints.qut.edu.au/16407/.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Smith LG. The role of the notary in secure electronic commerce. [Thesis]. Queensland University of Technology; 2006. Available from: https://eprints.qut.edu.au/16407/
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Vienna
24.
Nikolovska, Angela.
Digital marketing on social media.
Degree: 2019, University of Vienna
URL: http://othes.univie.ac.at/59459/
► Da das digitale Marketing sich ständig weiterentwickelt, stehen Marketingfachleute vor neuen Herausforderungen in den sozialen Medien. Ziel dieser Forschungsstudie ist sich auf Social Commerce auf…
(more)
▼ Da das digitale Marketing sich ständig weiterentwickelt, stehen Marketingfachleute vor neuen Herausforderungen in den sozialen Medien. Ziel dieser Forschungsstudie ist sich auf Social Commerce auf Facebook und Instagram zu fokussieren, um die wichtigsten Faktoren des Konsumentenverhaltens aufzuklären, die zu Kaufabsichten führen und bei der Erstellung von Marketingstrategien hilfreich sein können.
Diese Studie wendet eine Mischung von Theorien aus der akademischen Literatur an; schlägt vor und testet ein erweitertes Modell des Social-Commerce-Akzeptanzmodells. Das vorgestellte Modell analysiert Social-Commerce-Konstrukten (als Schöpfungs- und Mitschöpfungsinstrumente für E-WOM und Menschen, die sich mit E-WOM Aktivitäten beschäftigen), Vertrauen (als zentrales Problem, das durch das Prisma der Verletzung der Privatsphäre betrachtet wird), wahrgenommene Nützlichkeit (die Wahrnehmung des Nutzens von SNS im Kaufprozess durch die Benutzer) und Persönlichkeit (als Benutzer- / Verbrauchereigenschaften, die durch das Big Five-Modell betrachtet werden).
Die Gesamtheit an analysierten Daten dieser Studie zeigt, dass ein guter Marktanteil dazu neigt, sich an Social-Commerce-Aktivitäten auf SNS zu beteiligen. Social-Commerce-Konstrukte und die wahrgenommene Nützlichkeit haben einen erheblichen Einfluss auf das Vertrauen und die Kaufabsicht der Probanden. Menschen, die Facebook und Instagram vertrauen, neigen dazu über SNS einzukaufen. Von allen analysierten Persönlichkeitsmerkmalen wurde festgestellt, dass Probanden, die einen höheren Grad an Offenheit für Erfahrungen aufweisen, Facebook und Instagram eher nicht vertrauen.
Die erfassten Daten dieser Studie bieten für Vermarkter eine Möglichkeit, ihre Werbeziel-Kommunikationsstrategien auf SNS zu verbessern, um einen stärkeren Einfluss auf die Kaufabsicht und die Entscheidungen von Verbrauchern zu haben. Für Forscher bietet diese Studie ein Schema für zukünftige Forschungsrichtungen bei der Durchführung von anderen Forschungen und Analysen in diesem Marketingbereich.
As digital marketing is in constant development, marketers endure new challenging situations on the social media. Therefore, the purpose of this research study was to focus on the social commerce on Facebook and Instagram in order to uncover the most important factors of consumer behavior that lead to purchase intention and that can be of use when creating marketing target strategy.
This study through using a mixture of theories from the academic literature, lays out and tests a proposed extended model of social commerce acceptance model with social commerce constructs (as creation and co-creation tools for e-WOM and people that engage in e-WOM activities), trust (as crucial issue seen through the prism of privacy breaching), perceived usefulness (as the users’ perception of utility of SNS in purchase process) and personality (as users/consumers’ traits seen through the Big Five model).
The overall data of this study show that there is a good market inclined for involving in social…
Subjects/Keywords: 05.38 Neue elektronische Medien; Digitales Marketing / Social Commerce / Websites sozialer Netzwerke / Facebook / Instagram / Marketing-Segregationsstrategie; Digital marketing / social commerce / social networking sites / Facebook / Instagram / marketing segregation strategy
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Nikolovska, A. (2019). Digital marketing on social media. (Thesis). University of Vienna. Retrieved from http://othes.univie.ac.at/59459/
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Nikolovska, Angela. “Digital marketing on social media.” 2019. Thesis, University of Vienna. Accessed January 23, 2021.
http://othes.univie.ac.at/59459/.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Nikolovska, Angela. “Digital marketing on social media.” 2019. Web. 23 Jan 2021.
Vancouver:
Nikolovska A. Digital marketing on social media. [Internet] [Thesis]. University of Vienna; 2019. [cited 2021 Jan 23].
Available from: http://othes.univie.ac.at/59459/.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Nikolovska A. Digital marketing on social media. [Thesis]. University of Vienna; 2019. Available from: http://othes.univie.ac.at/59459/
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University
25.
Mathieu, Adrien.
How does the Swedish legislation impact foreign ECCs' establishment process on the Swedish e-commerce market? : Analysis of the legislation impact on e-commerce establishment process: a case study of Sweden.
Degree: Business Administration, 2016, Jönköping University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30280
► E-commerce is an arguably new way of trading goods or services for monetary values through electronic means. It has increased in volume over the…
(more)
▼ E-commerce is an arguably new way of trading goods or services for monetary values through electronic means. It has increased in volume over the past years and it is not predicted to stop increasing in Sweden. The Swedish market holds a substantial amount of internet users who are in fact e-consumers. The European Union has taken a series of measures to harmonize the legislation regarding e-commerce in order to increase cross border e-commerce between the member states. The authors aimed to investigate the effect of the Swedish legislation on foreign companies’ establishment process on the Swedish e-commerce market. In order to achieve this, two in-depth interviews were conducted, one with a lawyer with considerable competence regarding e-commerce and the other one was in association with our case study on a French company that recently entered the Swedish e-commerce market. The research resulted in the notion that the Swedish legislation does differ from the European legal standards and that foreign ECCs have to adapt to the Swedish legislation. Another important finding is that European legislation is different between nations due to the variations in the interpretations of the same law text incorporated into the national legislations in the member states of the European Union. The resource based model of entry was also re-interpreted to facilitate the internationalization process of the companies.
Subjects/Keywords: e-commerce; establishment process; ECCs; digital single market; legal barrier; legislation; resource based entry mode; internationalization; Swedish e-commerce market; Business Administration; Företagsekonomi
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Mathieu, A. (2016). How does the Swedish legislation impact foreign ECCs' establishment process on the Swedish e-commerce market? : Analysis of the legislation impact on e-commerce establishment process: a case study of Sweden. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30280
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Mathieu, Adrien. “How does the Swedish legislation impact foreign ECCs' establishment process on the Swedish e-commerce market? : Analysis of the legislation impact on e-commerce establishment process: a case study of Sweden.” 2016. Thesis, Jönköping University. Accessed January 23, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30280.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Mathieu, Adrien. “How does the Swedish legislation impact foreign ECCs' establishment process on the Swedish e-commerce market? : Analysis of the legislation impact on e-commerce establishment process: a case study of Sweden.” 2016. Web. 23 Jan 2021.
Vancouver:
Mathieu A. How does the Swedish legislation impact foreign ECCs' establishment process on the Swedish e-commerce market? : Analysis of the legislation impact on e-commerce establishment process: a case study of Sweden. [Internet] [Thesis]. Jönköping University; 2016. [cited 2021 Jan 23].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30280.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Mathieu A. How does the Swedish legislation impact foreign ECCs' establishment process on the Swedish e-commerce market? : Analysis of the legislation impact on e-commerce establishment process: a case study of Sweden. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30280
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Université de Grenoble
26.
Plantié, Samuel.
Le droit de la consommation dans l'économie numérique : étude des déséquilibres de l'internet : Consumer law in the digital economy.
Degree: Docteur es, Droit privé, 2013, Université de Grenoble
URL: http://www.theses.fr/2013GRENE017
► L'objet de cette thèse est de pointer les difficultés rencontrées par le droit de la consommation lorsqu'il est confronté aux déséquilibres nés de l'usage des…
(more)
▼ L'objet de cette thèse est de pointer les difficultés rencontrées par le droit de la consommation lorsqu'il est confronté aux déséquilibres nés de l'usage des technologies de l'information, et de proposer des solutions cohérentes juridiquement et rationnelles sur le plan économique. Les terminaux connectés à l'internet deviennent de plus en plus nombreux. Le consommateur est amené à conclure régulièrement des contrats souvent très denses, aux enjeux difficiles à appréhender et presque systématiquement à dimension internationale. La matière de cette thèse est composée de tous les contrats conclus par le biais de l'internet à partir d'un terminal connecté, dont l'objet est une exécution totalement dématérialisée via les technologies de l'information. Ceci constitue l'économie numérique. Par le biais notamment de la règlementation relative aux clauses abusives, cette thèse s'intéressera particulièrement au sort des données à caractère personnel, à la géolocalisation, aux contenus protégés par la propriété intellectuelle et aux nombreuses restrictions d'utilisation dont ils font l'objet. Au travers de cette thèse, les insuffisances des différents corps de règles applicables aux contenus numériques (protection des données à caractère personnel, droit de la propriété intellectuelle, droit de la consommation) seront mises en évidence. Plusieurs propositions et synthèses seront envisagées au sein de cette thèse afin de remédier au mieux aux déséquilibres propres de l'économie numérique.
The aim of this Ph.D. is to highlight the difficulties encountered by Consumer law when it meets the use of information technologies, and to propose operating solutions in Law which might be rational under economy requirements. Connected devices become more and more common. The consumer is frequently asked to conclude very thick contracts, with stakes hard to comprehend and almost consistently with an international overture. The material of this Ph.D. is composed by all the contracts concluded through the internet from a connected device, whose object is a totally dematerialised execution via information technologies. This constitutes the digital economy. Thanks to the unfair terms regulation, this Ph.D. will focus on the becoming of personal data, the geolocation, the contents protected by Intellectual property and all the restrictions of use those contents are subjected to. Among this work, the deficiencies of the different rules applicable to digital contents (personal data protection, Intellectual property, Consumer law) will be emphasized. Many suggestions and reviews will be envisaged into this Ph.D. in order to solve to the best the specific unbalances of the digital economy.
Advisors/Committee Members: Bruguière, Jean-Michel (thesis director).
Subjects/Keywords: Droit de la consommation; TIC; Propriété intellectuelle; Internet; Commerce électronique; Économie numérique; Consumer Law; IT; Intellectual property; Internet; E-commerce; Digital economy
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Plantié, S. (2013). Le droit de la consommation dans l'économie numérique : étude des déséquilibres de l'internet : Consumer law in the digital economy. (Doctoral Dissertation). Université de Grenoble. Retrieved from http://www.theses.fr/2013GRENE017
Chicago Manual of Style (16th Edition):
Plantié, Samuel. “Le droit de la consommation dans l'économie numérique : étude des déséquilibres de l'internet : Consumer law in the digital economy.” 2013. Doctoral Dissertation, Université de Grenoble. Accessed January 23, 2021.
http://www.theses.fr/2013GRENE017.
MLA Handbook (7th Edition):
Plantié, Samuel. “Le droit de la consommation dans l'économie numérique : étude des déséquilibres de l'internet : Consumer law in the digital economy.” 2013. Web. 23 Jan 2021.
Vancouver:
Plantié S. Le droit de la consommation dans l'économie numérique : étude des déséquilibres de l'internet : Consumer law in the digital economy. [Internet] [Doctoral dissertation]. Université de Grenoble; 2013. [cited 2021 Jan 23].
Available from: http://www.theses.fr/2013GRENE017.
Council of Science Editors:
Plantié S. Le droit de la consommation dans l'économie numérique : étude des déséquilibres de l'internet : Consumer law in the digital economy. [Doctoral Dissertation]. Université de Grenoble; 2013. Available from: http://www.theses.fr/2013GRENE017

University of Ballarat
27.
Braun, Patrice.
.comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network.
Degree: PhD, 2003, University of Ballarat
URL: http://researchonline.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/53182
► This thesis describes the initiation and evolution of an action research project, which investigates the adoption and diffusion of Internet technologies in a regional Australian…
(more)
▼ This thesis describes the initiation and evolution of an action research project, which investigates the adoption and diffusion of Internet technologies in a regional Australian tourism network. The research evolved out of a portal development consultancy. The aim of the study was two-fold: to investigate the nature of the change process when a collaborative network seeks to adopt e-commerce; and to determine how the change process differed in the face of incremental change (adding some e-commerce solutions to the network), or radical change (changing the overall business model). The purpose of the study was to gain a better understanding of the economic, strategic and social potential of regional business networks in the current techno-economic climate. The study builds on Rogers' (1995) seminal work on the diffusion of innovations and makes a unique contribution to existing diffusion studies by its focus on the nature of the network links as the unit of analysis; and by its application of an action-oriented methodology to untangle the effects of the embedded network structure on diffusion. The study suggests a strong relationship between diffusion and network positioning, both in terms of place (status and position in the network) and space (the geographic make-up of the network). Diffusion further hinged on network cohesion, actors' trust in and engagement with the network. Adoption of e-commerce was obstructed by actors’ worldview; lack of time, reflexive learning, and commitment to change. The incorporation in the study’s diffusion framework of contextual moderators such as network position, worldview, trust, time and commitment considerably extends Rogers’ traditional diffusion framework. Based on its emergent analysis framework, the study introduces a dynamic change model towards sustainable regional network development. It is suggested that both the diffusion framework and the regional innovation model developed in this study may, either jointly or separately, be applicable beyond the tourism and service sector.
Doctor of Philosophy
Subjects/Keywords: Tourism; Information technology; Electronic commerce; Internet; Australian Digital Thesis
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Braun, P. (2003). .comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network. (Doctoral Dissertation). University of Ballarat. Retrieved from http://researchonline.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/53182
Chicago Manual of Style (16th Edition):
Braun, Patrice. “.comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network.” 2003. Doctoral Dissertation, University of Ballarat. Accessed January 23, 2021.
http://researchonline.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/53182.
MLA Handbook (7th Edition):
Braun, Patrice. “.comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network.” 2003. Web. 23 Jan 2021.
Vancouver:
Braun P. .comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network. [Internet] [Doctoral dissertation]. University of Ballarat; 2003. [cited 2021 Jan 23].
Available from: http://researchonline.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/53182.
Council of Science Editors:
Braun P. .comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network. [Doctoral Dissertation]. University of Ballarat; 2003. Available from: http://researchonline.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/53182

Linnaeus University
28.
Hicintuka, Melissa.
Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it.
Degree: Organisation and Entrepreneurship, 2020, Linnaeus University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835
► The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international…
(more)
▼ The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. The aim of this study is to gain more knowledge on how international e-commerce firms are responding to the pandemic. By following a qualitative research method, the study will explore and conduct a deeper understanding on the e-commerce firms experience through a data collection. The literature review has been established, theories are mostly related to digital business environment and international value chain activities. The literature review has been summed up into a conceptual framework which illustrates the connections between the theories and Covid-19. Furthermore, the conceptual framework has been used to analyze the findings from the empirical data which was conducted in a multi-case study. The analysis chapter discusses similarities differences between the cases and connection to theory. Lastly, the conclusion chapter of this thesis concludes the findings and analysis, and it contains theoretical implications, recommendations, limitations and suggestions for future research.
Subjects/Keywords: E-commerce; Covid-19; Digital business environment; Digitalization; Value chain; Virtual value chain; International activities; Customer intimacy; Business Administration; Företagsekonomi
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hicintuka, M. (2020). Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Hicintuka, Melissa. “Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it.” 2020. Thesis, Linnaeus University. Accessed January 23, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Hicintuka, Melissa. “Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it.” 2020. Web. 23 Jan 2021.
Vancouver:
Hicintuka M. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it. [Internet] [Thesis]. Linnaeus University; 2020. [cited 2021 Jan 23].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Hicintuka M. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it. [Thesis]. Linnaeus University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Wisconsin – Stout
29.
Ausman, Eman.
The digital design document: strategies, principles and processes.
Degree: 2006, University of Wisconsin – Stout
URL: http://www.uwstout.edu/lib/thesis/2006/2006ausmane.pdf
;
http://digital.library.wisc.edu/1793/41887
Subjects/Keywords: Image processing – Digital techniques; Electronic commerce; Electronic information resources
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Ausman, E. (2006). The digital design document: strategies, principles and processes. (Thesis). University of Wisconsin – Stout. Retrieved from http://www.uwstout.edu/lib/thesis/2006/2006ausmane.pdf ; http://digital.library.wisc.edu/1793/41887
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Ausman, Eman. “The digital design document: strategies, principles and processes.” 2006. Thesis, University of Wisconsin – Stout. Accessed January 23, 2021.
http://www.uwstout.edu/lib/thesis/2006/2006ausmane.pdf ; http://digital.library.wisc.edu/1793/41887.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Ausman, Eman. “The digital design document: strategies, principles and processes.” 2006. Web. 23 Jan 2021.
Vancouver:
Ausman E. The digital design document: strategies, principles and processes. [Internet] [Thesis]. University of Wisconsin – Stout; 2006. [cited 2021 Jan 23].
Available from: http://www.uwstout.edu/lib/thesis/2006/2006ausmane.pdf ; http://digital.library.wisc.edu/1793/41887.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Ausman E. The digital design document: strategies, principles and processes. [Thesis]. University of Wisconsin – Stout; 2006. Available from: http://www.uwstout.edu/lib/thesis/2006/2006ausmane.pdf ; http://digital.library.wisc.edu/1793/41887
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Vilnius Gediminas Technical University
30.
Milišauskas,
Paulius.
Elektroninės komercijos, naudojant didžiuosius
duomenis, rinkodaros modelis.
Degree: Master, Marketing and
Administration, 2014, Vilnius Gediminas Technical University
URL: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140218_132530-89125
;
► Baigiamajame magistro darbe analizuojamos elektroninės komercijos, tradicinės ir skaitmeninės rinkodaros bei duomenų analizės teorijos. Identifikuojamos pragrindinės probleminės duomenų analizės vietos. Pristatomi mažų ir vidutinių Lietuvoje…
(more)
▼ Baigiamajame magistro darbe analizuojamos
elektroninės komercijos, tradicinės ir skaitmeninės rinkodaros bei
duomenų analizės teorijos. Identifikuojamos pragrindinės
probleminės duomenų analizės vietos. Pristatomi mažų ir vidutinių
Lietuvoje veikiančių elektroninių parduotuvių savininkų apklausos
skaitmeninės rinkodaros ir vartotojų kuriamų duomenų analizės
temomis rezultatai. Sudaromas teorinis rinkodaros modelis, o vėliau
papildomas apklausos rezultatų įžvalgomis, nurodomos pagrindinės
išspręstos probleminės sritys. Remiantis nauju rinkodaros modeliu
siūlomas verslo modelis. Darbo pabaigoje yra pateikiamos išvados.
Darbą sudaro 6 dalys: įvadas, teorijos analizė,
tiriamasis-analitinis skyrius, projektinis skyrius, išvados ir
siūlymai, literatūros sąrašas. Darbo apimtis – 63p. teksto be
priedų, 9 paveiksl., 3 lent., 79 bibliografiniai šaltiniai.
Atskirai pridedami darbo priedai.
This master’s thesis begins with an analysis
of e-commerce, traditional and electronic marketing, and data
analytics theories. Later on the results of Lithuanian based small
and medium sized electronic shop owner’s query on digital marketing
and data analytics are being presented. Theoretical marketing model
is being presented and later updated depending on the results of
previously presented results of query. Also main solutions for
previously clarified problems are being proposed. Depending on new
marketing model a new business model is also proposed. At the end
of this bachelor’s thesis there are conclusions being brought,
considering all three parts of the paper. Structure: introduction,
theory analysis, analytical research, project, conclusions and
suggestions, references. Thesis consist of: 63 p. text without
appendixes, 9 pictures, 3 tables, 79 bibliographical entries.
Appendixes included.
Advisors/Committee Members: Pabedinskaitė, Arnoldina (Master’s thesis supervisor), Paliulis, Narimantas Kazimieras (Master’s degree committee member), Davidavičienė, Vida (Master’s degree committee member), Litvinenko, Michail (Master’s degree committee member), Juozapavičius, Aušrius (Master’s degree committee chair), Paliulis, Narimantas Kazimieras (Master’s thesis reviewer).
Subjects/Keywords: Elektroninė
komercija; Didžiųjų duomenų
analizė; Skaitmeninės rinkodaros
modelis; E-commerce; Big data
analytics; Digital marketing
model
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Milišauskas,
Paulius. (2014). Elektroninės komercijos, naudojant didžiuosius
duomenis, rinkodaros modelis. (Masters Thesis). Vilnius Gediminas Technical University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140218_132530-89125 ;
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Chicago Manual of Style (16th Edition):
Milišauskas,
Paulius. “Elektroninės komercijos, naudojant didžiuosius
duomenis, rinkodaros modelis.” 2014. Masters Thesis, Vilnius Gediminas Technical University. Accessed January 23, 2021.
http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140218_132530-89125 ;.
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
MLA Handbook (7th Edition):
Milišauskas,
Paulius. “Elektroninės komercijos, naudojant didžiuosius
duomenis, rinkodaros modelis.” 2014. Web. 23 Jan 2021.
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Vancouver:
Milišauskas,
Paulius. Elektroninės komercijos, naudojant didžiuosius
duomenis, rinkodaros modelis. [Internet] [Masters thesis]. Vilnius Gediminas Technical University; 2014. [cited 2021 Jan 23].
Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140218_132530-89125 ;.
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Council of Science Editors:
Milišauskas,
Paulius. Elektroninės komercijos, naudojant didžiuosius
duomenis, rinkodaros modelis. [Masters Thesis]. Vilnius Gediminas Technical University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140218_132530-89125 ;
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
◁ [1] [2] [3] [4] ▶
.