subject:(destination marketing)

University of Hawaii – Manoa

1. Song, Joo Yeon. Factors influencing usage of destination website and visiting intention.

Degree: 2016, University of Hawaii – Manoa

URL: http://hdl.handle.net/10125/101439

►

M.S. University of Hawaii at Manoa 2011.

The aim of this study is to identify and analyze ways to increase usage of destination website and… (more)

Subjects/Keywords: destination marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Song, J. Y. (2016). Factors influencing usage of destination website and visiting intention. (Thesis). University of Hawaii – Manoa. Retrieved from http://hdl.handle.net/10125/101439

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Song, Joo Yeon. “Factors influencing usage of destination website and visiting intention.” 2016. Thesis, University of Hawaii – Manoa. Accessed January 23, 2021. http://hdl.handle.net/10125/101439.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Song, Joo Yeon. “Factors influencing usage of destination website and visiting intention.” 2016. Web. 23 Jan 2021.

Vancouver:

Song JY. Factors influencing usage of destination website and visiting intention. [Internet] [Thesis]. University of Hawaii – Manoa; 2016. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10125/101439.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Song JY. Factors influencing usage of destination website and visiting intention. [Thesis]. University of Hawaii – Manoa; 2016. Available from: http://hdl.handle.net/10125/101439

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Otago

2. Ermen, David Friedrich. A Framework for Tourism Destination Marketing in Network Destination Structures .

Degree: 2011, University of Otago

URL: http://hdl.handle.net/10523/1751

► Tourism destinations are an essential part of the tourism system and are the place where most tourism consumption occurs. In order to achieve a competitive… (more)

▼ Tourism destinations are an essential part of the tourism system and are the place where most tourism consumption occurs. In order to achieve a competitive advantage in the market place, individual destinations need to market themselves and provide a service that fulfils the guests needs. This is complicated by the fact that destinations are made up of a multitude of heterogeneous actors that provide the complete tourism experience together. The management of the destination system is facilitated through networks, which provide the governance structure or framework for the destination to function. This thesis analyses the structure of these networks at the normative, strategic and operative management levels to determine the effect they have on the destination. The major bodies of theory used in this thesis are the destination marketing and management literature, drawing heavily on the Swiss tourism and management perspectives, and network theory to examine relationships between actors within the destinations. The Swiss school of tourism management uses an integrated systems approach to tourism planning, applying managerial models to tourism firms and regions. These are complemented by the networks literature, which can be used to analyse the interaction between different components or actors within a given system. Network analysis provides a foundation on which the destination system can then be analysed. Qualitative theory building research allowed for more accurate delineation of destination network types for both research and managerial purposes. The empirical research examined three case studies; Wanaka in New Zealand, Åre in Sweden, and St Moritz in Switzerland to determine how the networks affect the destination management. Interviews with relevant actors in each destination were used to collect data. Secondary documents provided further insight into the cases. Each case was analysed individually first and then they were compared across cases. The findings show that different network structures can be found at the three levels of destination management. The thesis presents new insights into destination networks that take into account the relationships between actors within the destination at the normative, strategic and operative management levels. This provides the framework for destination marketing and other destination wide activities. These activities provide the basis for a sustainable competitive position for the destination. This thesis contributes to the destination marketing literature in three ways. First, The thesis integrates the Swiss tourism and management literature with English literature to suggest a new framework for analysing destinations, based on three levels of management. Secondly, it operationalises this model in three international case studies and clearly differentiates between different types of destination networks, providing criteria for their analysis. Thirdly, the results of the research distinguish key success factors for operating in networks at the three… Advisors/Committee Members: Lawson, Rob (advisor).

Subjects/Keywords: destination; marketing; networks

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ermen, D. F. (2011). A Framework for Tourism Destination Marketing in Network Destination Structures . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/1751

Chicago Manual of Style (16^th Edition):

Ermen, David Friedrich. “A Framework for Tourism Destination Marketing in Network Destination Structures .” 2011. Doctoral Dissertation, University of Otago. Accessed January 23, 2021. http://hdl.handle.net/10523/1751.

MLA Handbook (7^th Edition):

Ermen, David Friedrich. “A Framework for Tourism Destination Marketing in Network Destination Structures .” 2011. Web. 23 Jan 2021.

Vancouver:

Ermen DF. A Framework for Tourism Destination Marketing in Network Destination Structures . [Internet] [Doctoral dissertation]. University of Otago; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10523/1751.

Council of Science Editors:

Ermen DF. A Framework for Tourism Destination Marketing in Network Destination Structures . [Doctoral Dissertation]. University of Otago; 2011. Available from: http://hdl.handle.net/10523/1751

Università della Svizzera italiana

3. Marchiori, Elena. Destination reputation in online media: Covered topics and perceived online dominant opinion.

Degree: 2013, Università della Svizzera italiana

URL: http://doc.rero.ch/record/31437

► Context: Online public opinions using various forms of social media are generating challenges for the tourism industry, which is intrinsically a “reputation-dependent” domain. Electronic-word-of-mouth (eWOM)… (more)

▼ Context: Online public opinions using various forms of social media are generating challenges for the tourism industry, which is intrinsically a “reputation-dependent” domain. Electronic-word-of-mouth (eWOM) has forced destination managers to rethink branding strategies, suggesting a shift from an architecture brand perspective to a live context perspective where travel markets are considered to be conversations and the monitoring of online conversations constitutes the first phase of a digital destination marketing strategy. Therefore, because eWOM might present ongoing social discussion about tourism destinations, and they represent one of the main sources of information for prospective travelers, who are the public interested in the destination, an analysis of eWOM is considered an efficient approach to indirectly measure public attitudes, beliefs, and values related to tourism destinations. Moreover, little research has so far examined the importance of the various messages contained within online conversations as proxies for public opinion (i.e., reputation in online media) in the tourism domain. Purpose: This thesis investigates tourism destination reputation and how online conversations have been changing the nature of destination marketing in the digital context. It aims to identify the relevance of various online message cues that support the reputation of a destination in online media. The first part describes a theoretical investigation of the operationalization in multiple dimensions of opinions expressed online about a tourism destination. In the second part, a model for perceived online dominant opinion about tourism destinations is developed and tested. The research builds upon evidence from studies of organizational reputation in which the analysis of the intangible assets of an organization are defined by beliefs and attitudes shared among a group of stakeholders. It also builds on evidence from media effects and social psychology studies in which perceived public opinions are affected by several components, e.g., message cue characteristics, trust of online media, reputation seeker attitude, confirmation/disconfirmation of prior belief. Method and Results: The research was conducted using a mixed methods approach. A framework was proposed to capture the major topics dimensions, and the sentiment expressed in social media contents. Several tests of online content analysis case studies and user perception investigations were performed in order to refine the framework. The empirical investigation was conducted through a quasi- experimental design via an online survey with American respondents, focusing on the effects of online message cues in the confirmation/disconfirmation of prior beliefs. Results, analyzed using structural equation modeling (SEM), show that message characteristics and the attitude of web users toward being reputation seekers have a significant impact on opinions expressed about a destination in social media. Other positive correlations were found between reputation seekers and the… Advisors/Committee Members: Lorenzo (Dir.).

Subjects/Keywords: destination web marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Marchiori, E. (2013). Destination reputation in online media: Covered topics and perceived online dominant opinion. (Thesis). Università della Svizzera italiana. Retrieved from http://doc.rero.ch/record/31437

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Marchiori, Elena. “Destination reputation in online media: Covered topics and perceived online dominant opinion.” 2013. Thesis, Università della Svizzera italiana. Accessed January 23, 2021. http://doc.rero.ch/record/31437.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Marchiori, Elena. “Destination reputation in online media: Covered topics and perceived online dominant opinion.” 2013. Web. 23 Jan 2021.

Vancouver:

Marchiori E. Destination reputation in online media: Covered topics and perceived online dominant opinion. [Internet] [Thesis]. Università della Svizzera italiana; 2013. [cited 2021 Jan 23]. Available from: http://doc.rero.ch/record/31437.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marchiori E. Destination reputation in online media: Covered topics and perceived online dominant opinion. [Thesis]. Università della Svizzera italiana; 2013. Available from: http://doc.rero.ch/record/31437

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Sonnleitner, Katharina. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden.

Degree: Business Studies, 2011, Södertörn University College

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271

► In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination… (more)

Subjects/Keywords: destination image; destination marketing; destination branding; Austrian National Tourist Office

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sonnleitner, K. (2011). Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sonnleitner, Katharina. “Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden.” 2011. Thesis, Södertörn University College. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sonnleitner, Katharina. “Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden.” 2011. Web. 23 Jan 2021.

Vancouver:

Sonnleitner K. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden. [Internet] [Thesis]. Södertörn University College; 2011. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sonnleitner K. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden. [Thesis]. Södertörn University College; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Florida

5. Choe, Yeongbae. Modeling Factors Distinguishing Market Structure Implications for Destination Management.

Degree: PhD, Health and Human Performance - Tourism, Recreation, and Sport Management, 2017, University of Florida

URL: https://ufdc.ufl.edu/UFE0051435

► Destination Marketing Organizations (DMOs) face enormous challenges due to the rapid and continuing evolution of technology, their inability to adapt, their lack of control over… (more)

Subjects/Keywords: clickstream – destination – dmos – marketing – website

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Choe, Y. (2017). Modeling Factors Distinguishing Market Structure Implications for Destination Management. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0051435

Chicago Manual of Style (16^th Edition):

Choe, Yeongbae. “Modeling Factors Distinguishing Market Structure Implications for Destination Management.” 2017. Doctoral Dissertation, University of Florida. Accessed January 23, 2021. https://ufdc.ufl.edu/UFE0051435.

MLA Handbook (7^th Edition):

Choe, Yeongbae. “Modeling Factors Distinguishing Market Structure Implications for Destination Management.” 2017. Web. 23 Jan 2021.

Vancouver:

Choe Y. Modeling Factors Distinguishing Market Structure Implications for Destination Management. [Internet] [Doctoral dissertation]. University of Florida; 2017. [cited 2021 Jan 23]. Available from: https://ufdc.ufl.edu/UFE0051435.

Council of Science Editors:

Choe Y. Modeling Factors Distinguishing Market Structure Implications for Destination Management. [Doctoral Dissertation]. University of Florida; 2017. Available from: https://ufdc.ufl.edu/UFE0051435

University of Southern California

6. Allodi, Chelsey. Selling the world: an exploration of the past, present and future of destination marketing.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

URL: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5782

► This thesis explores the best practices of destination marketing in the context of a fast-changing communication landscape. It analyzes three campaigns of destinations of three… (more)

Subjects/Keywords: travel; tourism; destination marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Allodi, C. (2012). Selling the world: an exploration of the past, present and future of destination marketing. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5782

Chicago Manual of Style (16^th Edition):

Allodi, Chelsey. “Selling the world: an exploration of the past, present and future of destination marketing.” 2012. Masters Thesis, University of Southern California. Accessed January 23, 2021. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5782.

MLA Handbook (7^th Edition):

Allodi, Chelsey. “Selling the world: an exploration of the past, present and future of destination marketing.” 2012. Web. 23 Jan 2021.

Vancouver:

Allodi C. Selling the world: an exploration of the past, present and future of destination marketing. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2021 Jan 23]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5782.

Council of Science Editors:

Allodi C. Selling the world: an exploration of the past, present and future of destination marketing. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/19941/rec/5782

Mid Sweden University

7. Dietrich, Katrina. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden.

Degree: Social Sciences, 2011, Mid Sweden University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147

► The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into… (more)

Subjects/Keywords: Destination Management; destination Image; destination; marketing image; marketing management; Business Administration; Företagsekonomi

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Dietrich, K. (2011). How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden. (Thesis). Mid Sweden University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Dietrich, Katrina. “How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden.” 2011. Thesis, Mid Sweden University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Dietrich, Katrina. “How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden.” 2011. Web. 23 Jan 2021.

Vancouver:

Dietrich K. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden. [Internet] [Thesis]. Mid Sweden University; 2011. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dietrich K. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden. [Thesis]. Mid Sweden University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Arkansas

8. Tucker, Evease Iniece. Successful Marketing Strategies for Promoting Event Destinations.

Degree: MS, 2013, University of Arkansas

URL: https://scholarworks.uark.edu/etd/927

► Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and… (more)

▼ Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute 98.7 billion of the direct spending, 15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals. This research investigates the marketing strategies of DMOs in the United States. The specific purposes of the paper are: (1) to explore the incentives and marketing strategies used by DMOs to attract clients to a destination (2) to explore the importance of the strategic marketing features on a destination's desirability and (3) to provide the most effective destination marketing strategies for promoting a destination. The data for this study were obtained by way of a survey and documentation. The target population for this study was DMOs in the United States of America and the unit of analysis was each individual DMO. The sample limitation for this study was destinations with populations less than 300,000. The sample selection acquired from the DMAI membership list for this study was a convenience sample consisting of 142 DMOs. Out of 142 surveys, 19 were collected and 13 were usable. Therefore, the data from 13 respondents were analyzed in this study. Descriptive statistics (Mean, Percentage, and Frequencies) were used to analyze the data collected for this study. The results of the research reveal the importance of when DMOs are developing the marketing strategies for promoting their destination, there are some key elements that should be involved in their planning for success in attracting groups, (1) incorporating valued incentives, (2) using the most effective marketing strategies such as word-of-mouth and (3) enhancing and promoting the features of their destination, such as accessibility, cost of living, attractions, facilities and services, and image, brand and perception . Advisors/Committee Members: Godwin C. Ogbeide, Marta D. Collier, Robert Harrington.

Subjects/Keywords: Social sciences; Destination marketing; Event destination; Tourism; Marketing; Tourism and Travel

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tucker, E. I. (2013). Successful Marketing Strategies for Promoting Event Destinations. (Masters Thesis). University of Arkansas. Retrieved from https://scholarworks.uark.edu/etd/927

Chicago Manual of Style (16^th Edition):

Tucker, Evease Iniece. “Successful Marketing Strategies for Promoting Event Destinations.” 2013. Masters Thesis, University of Arkansas. Accessed January 23, 2021. https://scholarworks.uark.edu/etd/927.

MLA Handbook (7^th Edition):

Tucker, Evease Iniece. “Successful Marketing Strategies for Promoting Event Destinations.” 2013. Web. 23 Jan 2021.

Vancouver:

Tucker EI. Successful Marketing Strategies for Promoting Event Destinations. [Internet] [Masters thesis]. University of Arkansas; 2013. [cited 2021 Jan 23]. Available from: https://scholarworks.uark.edu/etd/927.

Council of Science Editors:

Tucker EI. Successful Marketing Strategies for Promoting Event Destinations. [Masters Thesis]. University of Arkansas; 2013. Available from: https://scholarworks.uark.edu/etd/927

9. Allen, Carlie. Social Media Use and Best Practices by Convention and Visitors Bureaus.

Degree: MS- Human Sciences, Human Sciences, 2019, Stephen F. Austin State University

URL: https://scholarworks.sfasu.edu/etds/319

► This study took an in-depth look at the social media utilization and best practices of Convention and Visitors Bureaus (CVBs) in selected mid-size Texas… (more)

Subjects/Keywords: Tourism; Destination Marketing; Social Media Marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Allen, C. (2019). Social Media Use and Best Practices by Convention and Visitors Bureaus. (Masters Thesis). Stephen F. Austin State University. Retrieved from https://scholarworks.sfasu.edu/etds/319

Chicago Manual of Style (16^th Edition):

Allen, Carlie. “Social Media Use and Best Practices by Convention and Visitors Bureaus.” 2019. Masters Thesis, Stephen F. Austin State University. Accessed January 23, 2021. https://scholarworks.sfasu.edu/etds/319.

MLA Handbook (7^th Edition):

Allen, Carlie. “Social Media Use and Best Practices by Convention and Visitors Bureaus.” 2019. Web. 23 Jan 2021.

Vancouver:

Allen C. Social Media Use and Best Practices by Convention and Visitors Bureaus. [Internet] [Masters thesis]. Stephen F. Austin State University; 2019. [cited 2021 Jan 23]. Available from: https://scholarworks.sfasu.edu/etds/319.

Council of Science Editors:

Allen C. Social Media Use and Best Practices by Convention and Visitors Bureaus. [Masters Thesis]. Stephen F. Austin State University; 2019. Available from: https://scholarworks.sfasu.edu/etds/319

Brno University of Technology

10. Lužová, Veronika. Marketingový mix města Slavkov u Brna a jeho okolí: Marketing Mix of Town Slavkov u Brna and the Surrounding Area.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/27532

► Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for… (more)

Subjects/Keywords: Marketing; marketingový mix; cestovní ruch; destinace; marketing cestovního ruchu; marke-ting destinace.; Marketing; marketing mix; tourism; destination; tourism marketing; marketing destination.

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lužová, V. (2019). Marketingový mix města Slavkov u Brna a jeho okolí: Marketing Mix of Town Slavkov u Brna and the Surrounding Area. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/27532

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lužová, Veronika. “Marketingový mix města Slavkov u Brna a jeho okolí: Marketing Mix of Town Slavkov u Brna and the Surrounding Area.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021. http://hdl.handle.net/11012/27532.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lužová, Veronika. “Marketingový mix města Slavkov u Brna a jeho okolí: Marketing Mix of Town Slavkov u Brna and the Surrounding Area.” 2019. Web. 23 Jan 2021.

Vancouver:

Lužová V. Marketingový mix města Slavkov u Brna a jeho okolí: Marketing Mix of Town Slavkov u Brna and the Surrounding Area. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11012/27532.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lužová V. Marketingový mix města Slavkov u Brna a jeho okolí: Marketing Mix of Town Slavkov u Brna and the Surrounding Area. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/27532

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Univerzitet u Beogradu

11. Kovačević, Igor. Uticaj kongresnog turizma na razvoj destinacije.

Degree: Ekonomski fakultet, 2018, Univerzitet u Beogradu

URL: https://fedorabg.bg.ac.rs/fedora/get/o:18467/bdef:Content/get

►

Društvene nauke / Kongresni turizam Social sciences / congress tourism

Kongresni turizam je važan činilac performansi koje se ostvaruju na nivou destinacije, pogotovo imajući u… (more)

▼

Društvene nauke / Kongresni turizam Social sciences / congress tourism

Kongresni turizam je važan činilac performansi koje se ostvaruju na nivou destinacije, pogotovo imajući u vidu da se poslednjih nekoliko godina beleži trend povećavanja broja međunarodnih događaja. Aktivnim nastupom na međunarodnom kongresnom tržištu, etablirane i nove destinacije nastoje da privuku što veći broj kongresa, jer se time doprinosi ukupnim performansama destinacije, ali i promociji lokalne ekspertize u oblasti iz koje se kongres organizuje. Da bi bile uspešne u tome, destinacije, nezavisno od nivoa razvoja, moraju da razumeju kompleksnost tržišta kongresnog turizma, kao i da implementiraju odgovarajuće tehnike menadžmenta destinacije. U disertaciji se analizira kongresno tržište i specifičnosti menadžmenta destinacije u kongresnom turizmu i istražuje uticaj kongresnog turizma na destinaciju. Istraživanje se odnosi na sistematizaciju aktivnosti menadžmenta destinacije na nivou kongresnog biroa i definisanje značaja aktivnosti kongresnog biroa za organizatore događaja. Disertacija ima za cilj utvrđivanje povezanosti između kongresnih performansi destinacije sa jedne strane i turističkih performansi, hotelskih performansi i ekonomskim rastom i razvojem destinacije, sa druge strane. U istraživanju se polazi od toga da je uspeh kongresne destinacije uslovljen destinacijskim menadžmentom. Pregled literature pokazuje da se menadžmentu destinacije pristupa sa strateškog aspekta, dominantno u sferi odmorišnog turizma, dok je pitanje menadžmenta destinacije u kongresnom turizmu predmet analize manjeg broja autora. Uvažavajući specifičnosti kongresnog turizma i analizirajući okvir menadžmenta destinacije, u disertaciji se predlaže sistematizacija aktivnosti menadžmenta destinacije na nivou kongresnog biroa koja se dalje detaljno analizira. Disertacija u obzir uzima i činjenicu da je kongresni turizam postavljen kao „quick win“ strateški proizvod za turizam Srbije. U disertaciji se istražuje činjenica da u prethodnim godinama kongresni turizam u Srbiji beleži značajne promene, zbog čega se posebno analiziraju kongresne performanse Srbije i razvoj kongresnih kapaciteta.

Advisors/Committee Members: Zečević, Bojan..

Subjects/Keywords: congress tourism; destination management; marketing of destination; convention bureau; congress performances

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kovačević, I. (2018). Uticaj kongresnog turizma na razvoj destinacije. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:18467/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kovačević, Igor. “Uticaj kongresnog turizma na razvoj destinacije.” 2018. Thesis, Univerzitet u Beogradu. Accessed January 23, 2021. https://fedorabg.bg.ac.rs/fedora/get/o:18467/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kovačević, Igor. “Uticaj kongresnog turizma na razvoj destinacije.” 2018. Web. 23 Jan 2021.

Vancouver:

Kovačević I. Uticaj kongresnog turizma na razvoj destinacije. [Internet] [Thesis]. Univerzitet u Beogradu; 2018. [cited 2021 Jan 23]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:18467/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kovačević I. Uticaj kongresnog turizma na razvoj destinacije. [Thesis]. Univerzitet u Beogradu; 2018. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:18467/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Caspary, Emma. En bild säger mer än tusen ord: En bildanalys av Visit Umeås Instagramkonto ur ett genus- och destinationsperspektiv.

Degree: Economic and social geography, 2016, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122299

► It is important for a destination to be aware of the image that they communicate towards a potential visitor. The way marketing is conducted… (more)

Subjects/Keywords: Umeå; place marketing; destination; gender; Instagram

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Caspary, E. (2016). En bild säger mer än tusen ord: En bildanalys av Visit Umeås Instagramkonto ur ett genus- och destinationsperspektiv. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Caspary, Emma. “En bild säger mer än tusen ord: En bildanalys av Visit Umeås Instagramkonto ur ett genus- och destinationsperspektiv.” 2016. Thesis, Umeå University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Caspary, Emma. “En bild säger mer än tusen ord: En bildanalys av Visit Umeås Instagramkonto ur ett genus- och destinationsperspektiv.” 2016. Web. 23 Jan 2021.

Vancouver:

Caspary E. En bild säger mer än tusen ord: En bildanalys av Visit Umeås Instagramkonto ur ett genus- och destinationsperspektiv. [Internet] [Thesis]. Umeå University; 2016. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122299.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Caspary E. En bild säger mer än tusen ord: En bildanalys av Visit Umeås Instagramkonto ur ett genus- och destinationsperspektiv. [Thesis]. Umeå University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122299

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Manitoba

13. Hornby, Chris. ‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media.

Degree: Kinesiology and Recreation Management, 2016, University of Manitoba

URL: http://hdl.handle.net/1993/31200

► Destination Marketing Organizations (DMOs) are using Social Media (SM) to promote their destinations, attract tourists and communicate with the destination stakeholders. This study sought to… (more)

Subjects/Keywords: Tourism; Social media; Destination marketing; Facebook; Twitter

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hornby, C. (2016). ‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media. (Masters Thesis). University of Manitoba. Retrieved from http://hdl.handle.net/1993/31200

Chicago Manual of Style (16^th Edition):

Hornby, Chris. “‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media.” 2016. Masters Thesis, University of Manitoba. Accessed January 23, 2021. http://hdl.handle.net/1993/31200.

MLA Handbook (7^th Edition):

Hornby, Chris. “‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media.” 2016. Web. 23 Jan 2021.

Vancouver:

Hornby C. ‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media. [Internet] [Masters thesis]. University of Manitoba; 2016. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1993/31200.

Council of Science Editors:

Hornby C. ‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media. [Masters Thesis]. University of Manitoba; 2016. Available from: http://hdl.handle.net/1993/31200

14. Cândido, Tânia Sofia Gomes. Papel do branding no marketing dos destinos turísticos: o caso da Região do Oeste em Portugal.

Degree: 2012, Escola Superior de Hotelaria e Turismo do Estoril

URL: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4449

►

Com o surgimento de novos destinos turísticos e com a evolução do comportamento turístico dos próprios turistas, o estudo do branding e da imagem de… (more)

▼

Com o surgimento de novos destinos turísticos e com a evolução do comportamento turístico dos próprios turistas, o estudo do branding e da imagem de destinos tem vindo a afirmar-se como um instrumento de diferenciação, contribuindo para o aumento da competitividade de destinos. Apesar de este ser um tema bem documentado na literatura, diversos autores referem que a maioria dos estudos focam-se sob o ponto de vista do turista (consumidor), descurando a necessidade da realização de estudos que procurem analisar conjuntamente as percepções dos seus actores sociais sobre o seu próprio território e as estratégias de marketing utilizadas pelo poder público para projectar uma imagem favorável do destino. Neste sentido, a presente dissertação tem como objectivo perceber de que forma os stakeholders consultados avaliam a região do Oeste em relação aos processos de gestão do destino, concretamente no que concerne ao desenvolvimento da marca (branding). A metodologia utilizada foi composta pela revisão de literatura, incluindo a revisão de literatura de referência, a qual permitiu fundamentar todos os aspectos relacionados com o tema, e a aplicação de métodos de observação adequados, nomeadamente através da criação de fontes primárias de informação (decorrentes de um inquérito por questionário junto dos stakeholders ligados ao sector do turismo). Desta forma, foi possível proceder à sistematização de um roteiro que teoricamente deverá percorrer o processo do planeamento estratégico inerente ao marketing e branding de destinos, através do qual se procurou aferir o seu cumprimento ao nível da região do Oeste. Atribuiu-se um enfoque maior no planeamento do branding do destino, na tentativa de concretizar a sua caracterização e de formular algumas recomendações que contribuam para o desenvolvimento turístico da região em apreço.

With the emergence of new tourist destinations and with the development of tourists behavior, the study of destinations branding and image has gained increasing importance as an instrument of differentiation, contributing to increase destinations competitiveness. Despite being a topic well documented in the literature, several authors have mentioned that most of the studies are focused from the tourist point of view, neglecting studies that analyze the perceptions of their social actors on their own territory and the marketing strategies used by the public power to project a favorable destination image. This dissertation aims to understand how the stakeholders consulted evaluate the Oeste region in relation to destination management and destination branding. The methodology used was composed by the literature review, guiding all aspects related to the topic; and the application of a survey among the stakeholders linked to the tourism sector. Furthermore, the dissertation also presents a development model, referring the strategic planning process inherent to the marketing and branding destinations, for its application to the Oeste region reality, in an attempt to characterize the destination branding in…

Subjects/Keywords: Turismo; Marketing de destinos; Branding; Destino Turístico; Oeste; Stakeholders; Tourism; Destination Marketing; Touristic Destination; Portugal

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cândido, T. S. G. (2012). Papel do branding no marketing dos destinos turísticos: o caso da Região do Oeste em Portugal. (Thesis). Escola Superior de Hotelaria e Turismo do Estoril. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4449

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cândido, Tânia Sofia Gomes. “Papel do branding no marketing dos destinos turísticos: o caso da Região do Oeste em Portugal.” 2012. Thesis, Escola Superior de Hotelaria e Turismo do Estoril. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4449.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cândido, Tânia Sofia Gomes. “Papel do branding no marketing dos destinos turísticos: o caso da Região do Oeste em Portugal.” 2012. Web. 23 Jan 2021.

Vancouver:

Cândido TSG. Papel do branding no marketing dos destinos turísticos: o caso da Região do Oeste em Portugal. [Internet] [Thesis]. Escola Superior de Hotelaria e Turismo do Estoril; 2012. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4449.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cândido TSG. Papel do branding no marketing dos destinos turísticos: o caso da Região do Oeste em Portugal. [Thesis]. Escola Superior de Hotelaria e Turismo do Estoril; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/4449

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Hjelte, Emelie. Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring.

Degree: Economic and social geography, 2016, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647

► Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important… (more)

Subjects/Keywords: place marketing; destination marketing; place branding; destination branding; place image; High coast

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hjelte, E. (2016). Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hjelte, Emelie. “Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring.” 2016. Thesis, Umeå University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hjelte, Emelie. “Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring.” 2016. Web. 23 Jan 2021.

Vancouver:

Hjelte E. Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring. [Internet] [Thesis]. Umeå University; 2016. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hjelte E. Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring. [Thesis]. Umeå University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Clemson University

16. MKUMBO, Peter Judca. Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.

Degree: PhD, Parks, Recreation and Tourism Management, 2018, Clemson University

URL: https://tigerprints.clemson.edu/all_dissertations/2265

► In the modern digital world, it is increasingly challenging for destination marketers to design integrated marketing communication (IMC) strategies. The spectrum of information sources has… (more)

▼ In the modern digital world, it is increasingly challenging for destination marketers to design integrated marketing communication (IMC) strategies. The spectrum of information sources has become broader, serving for wider market interests. The importance of information in the modern world is increasing exponentially, and the tourism industry is traditionally information intense. There is an endless list of information outlets, and it is impossible to be present in all the information platforms. The spectrum of outlets includes old-school prints like magazines and newsletters on the one hand, while on the other hand there are modern advanced Web 2.0 technologies like social media platforms and highly customized digital ads. The presence of many information outlets creates both opportunities and challenges. Opportunities could be considered as the presence and access of many promotion options for suppliers while the challenges would be which are the best options to use, why, how and when targeting which market segments. It requires a destination marketer to carefully choose a few information outlets with optimum outcomes individually and combined. Choosing the right outlets is one thing, developing/creating the right content for each outlet is another thing. This research is about how tourists search for destination information. Specifically, what information sources are mostly preferred by international tourists in a safari destination, how reliable are the preferred information sources perceived, and how often are these information sources used by the tourists. Additionally, this study uses the economics of information theory to investigate the relationship between the investment a tourist puts in searching for destination information across numerous information sources as well as the frequency of using such information sources with the satisfaction they get. Consumer involvement is used as an antecedent construct to investigate information search behavior and tourist satisfaction. A mixed methods research approach was used. A questionnaire was designed on Qualtrics and was conveniently distributed using iPads to international tourists exiting Tanzania at three international airports Dar es Salaam, Kilimanjaro, and Zanzibar. A checklist was prepared to guide interviews with a few participants who were also conveniently invited to be interviewed after having filled out the questionnaire. A total of 356 participants filled out the questionnaire, and 21 were further interviewed. Quantitative data was analyzed using structural equation modeling analytical approach, while qualitative data was analyzed manually after being transcribed. Results show that consumer involvement does not have a statistically significant effect on information search behavior. A safari tourist uses seven information sources on average when planning their trip. One of the reasons for using multiple sources of information is to validate information gained in one source across other sources to see if there is consistency. The most preferred sources… Advisors/Committee Members: Shelia J. Backman, Committee Chair, Kenneth F. Backman, DeWayne D. Moore, Michael J. Dorsch, Jumanne A. Maghembe.

Subjects/Keywords: Destination marketing; Economics of Information Theory; Information search behavior; Marketing communications; Safari destination; Tanzania

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

MKUMBO, P. J. (2018). Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination. (Doctoral Dissertation). Clemson University. Retrieved from https://tigerprints.clemson.edu/all_dissertations/2265

Chicago Manual of Style (16^th Edition):

MKUMBO, Peter Judca. “Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.” 2018. Doctoral Dissertation, Clemson University. Accessed January 23, 2021. https://tigerprints.clemson.edu/all_dissertations/2265.

MLA Handbook (7^th Edition):

MKUMBO, Peter Judca. “Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination.” 2018. Web. 23 Jan 2021.

Vancouver:

MKUMBO PJ. Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination. [Internet] [Doctoral dissertation]. Clemson University; 2018. [cited 2021 Jan 23]. Available from: https://tigerprints.clemson.edu/all_dissertations/2265.

Council of Science Editors:

MKUMBO PJ. Influence of Consumer Involvement in Tourist Information Search: Application of Economics of Information Theory in a Destination. [Doctoral Dissertation]. Clemson University; 2018. Available from: https://tigerprints.clemson.edu/all_dissertations/2265

17. Sungkatavat, Sarinya. Assessment of the U.S. travelers’ destination image of Thailand.

Degree: PhD, Department of Hospitality Management and Dietetics, 2013, Kansas State University

URL: http://hdl.handle.net/2097/16911

► Thailand is one of the world’s most popular tourist destinations. However, it has not been successful in capturing and sustaining the U.S. travel market, one… (more)

▼ Thailand is one of the world’s most popular tourist destinations. However, it has not been successful in capturing and sustaining the U.S. travel market, one of the world’s top source markets by international tourism expenditure. The destination image (DI) is a key factor that affects destination selection, but there has been limited research exploring U.S. travelers’ DI of Thailand. Therefore, the purpose of this research was to measure U.S. travelers’ DI of Thailand and identify important attributes for U.S. travelers in terms of destination selection using mixed methods of qualitative and quantitative approaches. To explore American travelers’ DI of Thailand, personal interviews with 56 U.S. travelers were conducted at Suvarnabhumi Airport in Thailand. Maximum variation purposeful sampling was used to ensure diversity of the sample. One interviewer and a verifier ensured consistent and credible data collection and analyses. Data analyses included inductive, deductive and cross-case analyses. “Friendly People,” “Beaches and Islands,” and “Amazing” described Thailand's DI. First-time visitors had tourist attraction and activity-based images, while repeat visitors rated people and culture-related experience as top reasons for destination selection. Results from the qualitative study were used to identify common and unique attributes for the quantitative survey instrument. To access general perception of Thailand’s DI among U.S. travelers, an online survey was conducted with 522 international travelers including non-visitors (n=173), virtual-visitors (n=175) and visitors to Thailand (n=174). Descriptive statistics, ANOVA, and factor analyses were conducted. Of five factors that solidified the DI of Thailand, cultural attributes and local experiences represented Thailand’s DI the most. DIs were different among different types of visitors. Importance-Performance Analysis illustrated Thailand’s destination attributes and their importance for destination selection. For U.S. travelers, travel environment was the most important factor but had low performance. Thailand tourism organizations may use these findings for future marketing efforts toward the U.S. travel market. Advisors/Committee Members: Deborah Canter and Junehee Kwon.

Subjects/Keywords: Destination image; Destination marketing; Thailand; U.S. travelers; Mixed methods; Management (0454); Marketing (0338)

10 more images…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Sungkatavat, S. (2013). Assessment of the U.S. travelers’ destination image of Thailand. (Doctoral Dissertation). Kansas State University. Retrieved from http://hdl.handle.net/2097/16911

Chicago Manual of Style (16^th Edition):

Sungkatavat, Sarinya. “Assessment of the U.S. travelers’ destination image of Thailand.” 2013. Doctoral Dissertation, Kansas State University. Accessed January 23, 2021. http://hdl.handle.net/2097/16911.

MLA Handbook (7^th Edition):

Sungkatavat, Sarinya. “Assessment of the U.S. travelers’ destination image of Thailand.” 2013. Web. 23 Jan 2021.

Vancouver:

Sungkatavat S. Assessment of the U.S. travelers’ destination image of Thailand. [Internet] [Doctoral dissertation]. Kansas State University; 2013. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/2097/16911.

Council of Science Editors:

Sungkatavat S. Assessment of the U.S. travelers’ destination image of Thailand. [Doctoral Dissertation]. Kansas State University; 2013. Available from: http://hdl.handle.net/2097/16911

Brno University of Technology

18. Závišková, Sabina. Marketingové aktivity v oblasti mikroregionu Moravský kras: Marketing Activites in the Area of Microregion Moravian Karst.

Degree: 2018, Brno University of Technology

URL: http://hdl.handle.net/11012/33863

This bachelor thesis is intent on area of microregion Moravian karst, which is submit to marketing situational analysis of destination. Marketing activites, based on information from analysis, are proposal in order to interest in this destination raise. Advisors/Committee Members: Mráček, Pavel (advisor), Kašpar, Jan (referee).

Subjects/Keywords: marketing; marketingová komunikace; cestovní ruch; destinace; marketingová situační analýza destinace; marketing; marketing comunication; tourism; destination; marketing situational analysis of destination

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Závišková, S. (2018). Marketingové aktivity v oblasti mikroregionu Moravský kras: Marketing Activites in the Area of Microregion Moravian Karst. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/33863

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Závišková, Sabina. “Marketingové aktivity v oblasti mikroregionu Moravský kras: Marketing Activites in the Area of Microregion Moravian Karst.” 2018. Thesis, Brno University of Technology. Accessed January 23, 2021. http://hdl.handle.net/11012/33863.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Závišková, Sabina. “Marketingové aktivity v oblasti mikroregionu Moravský kras: Marketing Activites in the Area of Microregion Moravian Karst.” 2018. Web. 23 Jan 2021.

Vancouver:

Závišková S. Marketingové aktivity v oblasti mikroregionu Moravský kras: Marketing Activites in the Area of Microregion Moravian Karst. [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11012/33863.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Závišková S. Marketingové aktivity v oblasti mikroregionu Moravský kras: Marketing Activites in the Area of Microregion Moravian Karst. [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/33863

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

19. Pelikánová, Adéla. Marketingový mix města Velké Meziříčí: Marketing Mix of Town Velké Meziříčí.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/3132

► The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for… (more)

Subjects/Keywords: Marketing; cestovní ruch; marketing cestovního ruchu; marketing destinace; marketingový mix.; Marketing; tourism; tourism marketing; marketing destination; marketing mix.

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pelikánová, A. (2019). Marketingový mix města Velké Meziříčí: Marketing Mix of Town Velké Meziříčí. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/3132

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pelikánová, Adéla. “Marketingový mix města Velké Meziříčí: Marketing Mix of Town Velké Meziříčí.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021. http://hdl.handle.net/11012/3132.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pelikánová, Adéla. “Marketingový mix města Velké Meziříčí: Marketing Mix of Town Velké Meziříčí.” 2019. Web. 23 Jan 2021.

Vancouver:

Pelikánová A. Marketingový mix města Velké Meziříčí: Marketing Mix of Town Velké Meziříčí. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11012/3132.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pelikánová A. Marketingový mix města Velké Meziříčí: Marketing Mix of Town Velké Meziříčí. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/3132

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Phillips, Jennifer Jade. The island image : a means of segmentation.

Degree: PhD, 2017, University of Plymouth

URL: http://hdl.handle.net/10026.1/9297

► The success of tourism, at a destination, is often accredited to the strength of its marketing; yet, the marketing environment is changing at a fast… (more)

▼ The success of tourism, at a destination, is often accredited to the strength of its marketing; yet, the marketing environment is changing at a fast pace where developments in digital technology have had a profound effect on marketing strategies. Furthermore, the increased accessibility of long and short haul travel has resulted in greater competition for tourist visits among destinations. Such changes present a challenge for cold water island destinations with a seasonal tourism product and limited resources for destination marketing. The ability of such destinations to adopt target marketing strategies, using meaningful segmentation criterion, is of great importance for their future success. For cold water islands, it is vital that the promotional message resonates with the target audience, as such, an image segmentation is proposed. Although tourist segmentation is well practiced in tourism research, existing studies focus on socio-demographic or behavioural segmentation. Few studies have conducted image based segmentation, thus, this thesis explores the feasibility of image segmentation in cold water island destinations; using the Isles of Scilly as a case study. In this thesis image segmentation is used to develop a typology of visitors to the Isles of Scilly, and the intrinsic relationships between destination image, motivation, behaviour, evaluation and place attachment are also explored. Due to the difficulties in measuring image, a mixed method approach was adopted and a concurrent triangulation design employed. Quantitative data were collected from 500 ii respondents visiting the Isles of Scilly, by means of a face-to-face questionnaire, and a further 15 in-depth interviews formed the qualitative sample. Quantitative data were analysed using Exploratory Factor Analysis and K-means Cluster Analysis, while qualitative data were analysed using Thematic Content Analysis. The findings of this thesis revealed the feasibility of image segmentation, through the creation of a six-fold typology of visitors to the Isles of Scilly. Both theoretical and practical implications were derived from this study. The most significant theoretical contribution of this research is that offered to the understanding of image segmentation, as this is the first study conducted in the context of cold water islands. Theoretical contributions were also made with regard to the intrinsic relationships between destination image and motivation, behaviour, evaluation and place attachment. While findings of this study agreed with those of past research, valuable contributions are also offered. Notably, this study adds to a body of work relating to the relationships between complex image and motivation, on-site behaviour, evaluation and place attachment. Additionally, this study adds to tourism knowledge, where the role of on-site behaviour in the formation of positive image, and the influence of participation in special interest tourism, on the formation of destination image are identified. Furthermore, practical recommendations are provided…

Subjects/Keywords: 910.68; Destination Image; Tourism Marketing; Marketing; Image Segmentation; Typologies

10 more images…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Phillips, J. J. (2017). The island image : a means of segmentation. (Doctoral Dissertation). University of Plymouth. Retrieved from http://hdl.handle.net/10026.1/9297

Chicago Manual of Style (16^th Edition):

Phillips, Jennifer Jade. “The island image : a means of segmentation.” 2017. Doctoral Dissertation, University of Plymouth. Accessed January 23, 2021. http://hdl.handle.net/10026.1/9297.

MLA Handbook (7^th Edition):

Phillips, Jennifer Jade. “The island image : a means of segmentation.” 2017. Web. 23 Jan 2021.

Vancouver:

Phillips JJ. The island image : a means of segmentation. [Internet] [Doctoral dissertation]. University of Plymouth; 2017. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10026.1/9297.

Council of Science Editors:

Phillips JJ. The island image : a means of segmentation. [Doctoral Dissertation]. University of Plymouth; 2017. Available from: http://hdl.handle.net/10026.1/9297

21. Kandlan, Sandrin. Entreprenörers förmåga att nå sin målmarknad.

Degree: Social Sciences, 2013, Södertörn University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24437

► The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism.… (more)

Subjects/Keywords: Entrepreneurs; Service marketing; Destination marketing; Mountain tourism; Entreprenörer; tjänstemarknadsföring; destinationsmarknadsföring; fjällturism

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kandlan, S. (2013). Entreprenörers förmåga att nå sin målmarknad. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24437

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kandlan, Sandrin. “Entreprenörers förmåga att nå sin målmarknad.” 2013. Thesis, Södertörn University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24437.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kandlan, Sandrin. “Entreprenörers förmåga att nå sin målmarknad.” 2013. Web. 23 Jan 2021.

Vancouver:

Kandlan S. Entreprenörers förmåga att nå sin målmarknad. [Internet] [Thesis]. Södertörn University; 2013. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24437.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kandlan S. Entreprenörers förmåga att nå sin målmarknad. [Thesis]. Södertörn University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24437

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

22. Clemes, Frida. Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris.

Degree: Marketing, 2017, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700

►

Det som märks är att kriser sker hela tiden, där gäller för reseaktörerna att vara förberedda. Krishantering är någonting som de flesta reseaktörer har… (more)

Subjects/Keywords: Crisis management; tourism; tour operators; marketing; destination; Krishantering; turism; reseaktörer; marknadsföring; destination; Business Administration; Företagsekonomi

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Clemes, F. (2017). Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Clemes, Frida. “Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris.” 2017. Thesis, Linnaeus University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Clemes, Frida. “Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris.” 2017. Web. 23 Jan 2021.

Vancouver:

Clemes F. Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Clemes F. Destination vid kris : En studie om hur reseaktörer lyfter fram destinationer vid kris. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

North-West University

23. Burger, Susanna Elizabeth. A brand loyalty model for arts festivals / Susanna Elizabeth Burger .

Degree: 2015, North-West University

URL: http://hdl.handle.net/10394/14478

► The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals… (more)

▼ The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are competing with each other to attract and retain visitors in order to remain sustainable. For this reason, creating and sustaining a loyal visitor base through marketing and branding activities has become increasingly important for festivals. This, however, is a complex task since branding of a festival is challenging in several ways. Festivals are non-permanent tourism offerings with a variety of attributes that need to be considered when branding the festival. These include attractions, accommodation, entertainment and the natural environment. The competitive environment in which festivals operate and the complex nature of a festival as a brand require a specific approach whereby festivals can create and sustain brand loyalty. To remain a competitive and sustainable arts festival, marketers of festivals need to know how their marketing efforts can be applied to enhance visitors’ loyalty as well as the aspects that contribute to visitors’ loyalty. Although various studies have been concerned with brand loyalty in a tourism context, little research has focused on brand loyalty in a festival context and more specifically in a South African arts festival context. In the light of this, the following research question was formulated: “What are the components and the relationships between the components of a brand loyalty model for arts festivals in South Africa? The primary goal of this thesis was to develop a brand loyalty model for arts festivals. To achieve this goal, four objectives were formulated. The first objective was to analyse the role of marketing in creating and sustaining brand loyalty for arts festivals by means of an in-depth literature review. The definition of marketing and the distinguishing features of tourism offerings were analysed. It was indicated that aspects such as visitors’ motivation for attending festivals impacts on their loyalty. Furthermore it was established that marketing activities such as market research, market segmentation, positioning, branding and developing an effective festival marketing mix can assist marketers of festivals to achieve visitors’ loyalty. The second objective was to review the literature regarding brand loyalty and its constructs. Branding and brand loyalty were defined and the history of branding was discussed. More importantly, the constructs of brand loyalty and the items for measuring them were analysed. It was clear that a variety of constructs impact on festival visitors’ loyalty including brand attitude, brand personality, individuals’ characteristics, circumstances and purchase situation, organisations’ commitment to being customer orientated, brand equity, brand associations, brand awareness, product involvement, brand commitment, brand affect, quality, brand image, brand experience, brand trust, brand value and satisfaction. In…

Subjects/Keywords: Destination branding; Brand loyalty; Brand image; Tourism marketing; Destination marketing; Destination image; Place marketing; Brand equity and brand identification; Bestemmingshandelsmerk; Handelsmerklojaliteit; Handelsmerkbeeld; Toerismebemarking; Bestemmingsbemarking; Bestemmingsbeeld; Plekbemarking; Handelsmerk-ekwiteit; Handelsmerk identifikasie

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Burger, S. E. (2015). A brand loyalty model for arts festivals / Susanna Elizabeth Burger . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/14478

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Burger, Susanna Elizabeth. “A brand loyalty model for arts festivals / Susanna Elizabeth Burger .” 2015. Thesis, North-West University. Accessed January 23, 2021. http://hdl.handle.net/10394/14478.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Burger, Susanna Elizabeth. “A brand loyalty model for arts festivals / Susanna Elizabeth Burger .” 2015. Web. 23 Jan 2021.

Vancouver:

Burger SE. A brand loyalty model for arts festivals / Susanna Elizabeth Burger . [Internet] [Thesis]. North-West University; 2015. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10394/14478.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burger SE. A brand loyalty model for arts festivals / Susanna Elizabeth Burger . [Thesis]. North-West University; 2015. Available from: http://hdl.handle.net/10394/14478

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade do Minho

24. Costa, André Ribeiro da. Destination branding : o papel dos stakeholders na gestão de uma marca-destino : o caso da marca Douro .

Degree: 2013, Universidade do Minho

URL: http://hdl.handle.net/1822/24942

► O marketing de destinos é uma área bastante recente, sendo ainda, alvo de poucos estudos ou investigações. A crescente globalização levou a que os destinos… (more)

▼ O marketing de destinos é uma área bastante recente, sendo ainda, alvo de poucos estudos ou investigações. A crescente globalização levou a que os destinos turísticos procurassem manter-se competitivos na cena internacional, adotando, para tal, estratégias e instrumentos de marketing. Um desses instrumentos é a marca. A criação de marcas de destino é à semelhança do que acontece com as marcas tradicionais de produtos, uma estratégia nova, profissionalizada, que tem como objetivo diferenciar o destino no mercado, e atrair um determinado tipo de clientes, utilizando, para tal, estratégias de marketing muito eficazes. A região Douro é um dos destinos prioritários do Plano Estratégico Nacional de Turismo. O Douro é hoje uma região conhecido pelos seus vinhos, mas, também, por ser uma região de turismo, oferecendo a quem visita, vários produtos turísticos. Recorrendo ao modelo desenvolvido por Azevedo (2011) iremos avaliar de que forma a gestão da marca Douro está a ser efetuada, e de que forma os agentes da região participam nessa mesma gestão. Para além disso, e sendo os residentes um ator importante em tudo aquilo que é experiência turística, avaliaremos a perceção dos residentes da região Douro em relação à própria marca. Os resultados obtidos através da realização de entrevistas a vários agentes da região (públicos e privados) revelam que a gestão da marca turística Douro ainda sofre muitas lacunas e problemas, havendo graves falhas na cooperação, e coordenação de políticas, e adoção estratégias que criem sinergias entre os vários atores da região. Há ainda, uma falta de profissionalização na área, não existindo, ainda, uma verdadeira estratégia de marketing e gestão da marca a nível regional. Os 130 inquéritos aplicados aos residentes da região, revelaram que a população local adota uma atitude e perceção positiva no que diz respeito à notoriedade da marca, imagem da marca, qualidade da marca e satisfação por viver na região. O estudo conclui que a marca Douro ainda está numa fase de construção. É necessário constituir um verdadeiro organismo que centralize e possa gerir os interesses dos vários atores locais, adotando uma estratégia comum e partilhada por todos, aproveitando ainda, os residentes locais como ativo diferenciador e importante para a construção de um destino único. Advisors/Committee Members: Azevedo, António Joaquim Araújo de (advisor).

Subjects/Keywords: Marketing turístico; Marketing territorial; Marca; Destination branding; Região Douro; Tourism marketing; Brand; Douro region

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Costa, A. R. d. (2013). Destination branding : o papel dos stakeholders na gestão de uma marca-destino : o caso da marca Douro . (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/24942

Chicago Manual of Style (16^th Edition):

Costa, André Ribeiro da. “Destination branding : o papel dos stakeholders na gestão de uma marca-destino : o caso da marca Douro .” 2013. Masters Thesis, Universidade do Minho. Accessed January 23, 2021. http://hdl.handle.net/1822/24942.

MLA Handbook (7^th Edition):

Costa, André Ribeiro da. “Destination branding : o papel dos stakeholders na gestão de uma marca-destino : o caso da marca Douro .” 2013. Web. 23 Jan 2021.

Vancouver:

Costa ARd. Destination branding : o papel dos stakeholders na gestão de uma marca-destino : o caso da marca Douro . [Internet] [Masters thesis]. Universidade do Minho; 2013. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1822/24942.

Council of Science Editors:

Costa ARd. Destination branding : o papel dos stakeholders na gestão de uma marca-destino : o caso da marca Douro . [Masters Thesis]. Universidade do Minho; 2013. Available from: http://hdl.handle.net/1822/24942

Tampere University

25. Javits, Olga. Social media influencers in destination marketing. A case study of Visit Tampere, Finland .

Degree: 2019, Tampere University

URL: https://trepo.tuni.fi//handle/10024/116053

► Tourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing… (more)

▼ Tourism products are difficult to asses prior to their purchase, and consumers tend to rely on word-of-mouth recommendations before making a travel decision. When choosing a destination, travelers trust peer recommendations and user-generated content, rating it higher than traditional advertising. This makes online influencer marketing a strategically important tool for destination marketers. In order to reach their target demographics and secure an authentic presence in niche communities, destinations should allocate an important role to this form of marketing and integrate it into their marketing strategies. The topic of influencer marketing has been receiving increasing academic consideration. Nevertheless, studies focused on this form of marketing in destination promotion are still scarce. Research demonstrates a gap in how destinations implement influencer marketing to support their strategic marketing objectives, how they identify a suitable influencer and gauge the effectiveness of their influencer collaborations, as well as the role of a manager throughout the whole process of place marketing via influencers. Understanding these processes is crucial for destination marketers in order to obtain results with their influencer activities and generate a better return on investments. The thesis relies on a case study and employs such qualitative methods as semi-structured interviews and observation. The interviews with the studied company’s marketing managers are used as a primary source of data for addressing the research questions, and their results are compared and contrasted against the results of the observation. The study uncovers the reasons behind the DMO integrating influencer marketing into its marketing strategy and demonstrates how this tool supports the marketing objectives of the destination. It also sheds light on the measurement approaches that the DMO applies to its influencer collaborations and suggests more trackable targets than awareness of the destination. The empirical study advances the understanding of the strategic role of a manager of influencer marketing activities in destination marketing and argues that a manager’s input into each collaboration is an essential prerequisite for successful results. In addition, it generates insights into how the DMO could shape its influencer marketing activities into a more strategic process.

Subjects/Keywords: Influencer marketing; destination marketing; social media; strategic marketing; media management; strategic management.

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Javits, O. (2019). Social media influencers in destination marketing. A case study of Visit Tampere, Finland . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi//handle/10024/116053

Chicago Manual of Style (16^th Edition):

Javits, Olga. “Social media influencers in destination marketing. A case study of Visit Tampere, Finland .” 2019. Masters Thesis, Tampere University. Accessed January 23, 2021. https://trepo.tuni.fi//handle/10024/116053.

MLA Handbook (7^th Edition):

Javits, Olga. “Social media influencers in destination marketing. A case study of Visit Tampere, Finland .” 2019. Web. 23 Jan 2021.

Vancouver:

Javits O. Social media influencers in destination marketing. A case study of Visit Tampere, Finland . [Internet] [Masters thesis]. Tampere University; 2019. [cited 2021 Jan 23]. Available from: https://trepo.tuni.fi//handle/10024/116053.

Council of Science Editors:

Javits O. Social media influencers in destination marketing. A case study of Visit Tampere, Finland . [Masters Thesis]. Tampere University; 2019. Available from: https://trepo.tuni.fi//handle/10024/116053

Universidade do Minho

26. Rodriguez Gutierrez, Maria Catalina. O marketing territorial para o desenvolvimento sustentável da Euro-região Galiza - Norte de Portugal .

Degree: 2013, Universidade do Minho

URL: http://hdl.handle.net/1822/27566

► O marketing territorial constitui um fator chave para o desenvolvimento sustentável dos territórios, articulando uma estratégia de posicionamento que explora as suas capacidades, competências e… (more)

▼ O marketing territorial constitui um fator chave para o desenvolvimento sustentável dos territórios, articulando uma estratégia de posicionamento que explora as suas capacidades, competências e vantagens competitivas. Para além de impulsar a geração de valor e tornar o território mais atrativo e diferenciado no atual mundo competitivo. O propósito principal desta investigação é o de explorar as competências e capacidades da Euro-região Galiza-Norte de Portugal, bem como as ferramentas mais importantes que sirvam de base para o desenvolvimento de um plano de marketing territorial, usando um modelo conceptual para identificar e auditar o nível de implementação de estratégias de marketing e branding territorial na Euro-região. A dissertação segue uma abordagem metodológica qualitativa cujo componente principal está sustentado por entrevistas semi-estruturadas em profundidade, realizadas a representantes de algumas das entidades mais importantes e influentes no desenvolvimento de políticas e projetos na Euro-região. Este estudo expõe também uma aproximação ao posicionamento e a identidade da Euro-região, determinando os fatores chave ligados a estes conceitos. Vários elementos que aportam à identidade da Euro-região foram identificados a partir de uma revisão documental extensiva e dos resultados das entrevistas. Desde o ponto de vista metodológico, esta investigação aporta a aplicação e validação do modelo conceptual utilizado, numa escala geográfica mais alargada –Euro-região– do que aquela em que foi desenvolvido originalmente –a nível de cidades. Desde o ponto de vista prático, este estudo oferece às entidades que trabalham na consolidação da Euro-região uma análise que pode suportar ações de materialização ou desenvolvimento de estratégias de marketing territorial. Da mesma forma, esta investigação constitui um ponto de partida no momento em que se deseje definir com maior claridade o posicionamento e a identidade da Euro-região de forma articulada e em conjunto, bem como a sua estratégia de marca-destino. Advisors/Committee Members: Azevedo, António Joaquim Araújo de (advisor).

Subjects/Keywords: Marketing territorial; Competitividade; Sustentabilidade; Destination branding; Euro-região; Cooperação.; Place marketing; Competitiveness; Sustainability; Destination branding; Euro-region; Cooperation

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rodriguez Gutierrez, M. C. (2013). O marketing territorial para o desenvolvimento sustentável da Euro-região Galiza - Norte de Portugal . (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/27566

Chicago Manual of Style (16^th Edition):

Rodriguez Gutierrez, Maria Catalina. “O marketing territorial para o desenvolvimento sustentável da Euro-região Galiza - Norte de Portugal .” 2013. Masters Thesis, Universidade do Minho. Accessed January 23, 2021. http://hdl.handle.net/1822/27566.

MLA Handbook (7^th Edition):

Rodriguez Gutierrez, Maria Catalina. “O marketing territorial para o desenvolvimento sustentável da Euro-região Galiza - Norte de Portugal .” 2013. Web. 23 Jan 2021.

Vancouver:

Rodriguez Gutierrez MC. O marketing territorial para o desenvolvimento sustentável da Euro-região Galiza - Norte de Portugal . [Internet] [Masters thesis]. Universidade do Minho; 2013. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1822/27566.

Council of Science Editors:

Rodriguez Gutierrez MC. O marketing territorial para o desenvolvimento sustentável da Euro-região Galiza - Norte de Portugal . [Masters Thesis]. Universidade do Minho; 2013. Available from: http://hdl.handle.net/1822/27566

27. Calado, Miguel Jesus Rito. Brand redefinition and communication plan for Grândola.

Degree: 2013, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7359

►

This project was elaborated with the intention to build a communication plan for Grândola, and its wide offer, in order to draw more tourists to… (more)

▼

This project was elaborated with the intention to build a communication plan for Grândola, and its wide offer, in order to draw more tourists to the municipality. Grândola is located in South-west Portugal, being mostly known for an offer of Sun and Sea, with beaches that extend for 45 Km, but it also has rural tourism component, with green and calm landscapes, making it a close to nature destination. It also has the excitement of several events and a Casino. By analyzing the market and the current communication strategy, some points needing improvement were found, not only regarding this operational marketing vertex , but also in what concerns brand identity. With this in mind, this project is a proposal for: the redefinition of the brand Grândola, with the creation of a new image allows its affirmation, in order to be better recognized in the market; a communication plan that follows the constructed identity, where multiple marketing communication tools are used, being all aligned. This municipality has been able to grow in the tourist industry in the last few years, but still falls behind some other national offers that have more notoriety. However, it has the best performance in the region it is inserted, Alentejo Litoral. Knowing that, this project is based on the need to grow even more.

Este projeto foi elaborado com a intenção de criar um plano de comunicação para Grândola e a sua larga oferta, de modo a atrair mais turistas ao município. Grândola está localizada no Sudoeste de Portugal, sendo principalmente conhecida pela sua oferta em Sol e Mar, com praias que se estendem por 45 Km, mas também por uma componente de turismo rural, com planícies calmas e verdes, sendo assim um destino próximo da natureza. Também tem ainda a diversão de diversos eventos e um Casino. Ao analisar o mercado e a atual estratégia de comunicação, foram descobertos alguns pontos que necessitam de melhoria, não apenas neste vértice do marketing operacional, mas também no que diz respeito à identidade da marca. Com isto em mente, este projeto apresenta uma proposta para: a redefinição da marca de Grândola, com a criação de uma nova imagem que permita a sua afirmação, de modo a ser mais facilmente reconhecida no mercado; um plano de comunicação que segue a identidade construída, onde múltiplas ferramentas de marketing são utilizadas de forma alinhada. Este município tem conseguido crescer no sector do turismo nos últimos anos, mas continua atrás de outras ofertas nacionais que têm maior notoriedade. Contudo, tem o melhor desempenho da região do Litoral Alentejano. Sabendo isto, este projeto é baseado na necessidade de continuar a crescer.

Advisors/Committee Members: Pereira, Hélia Gonçalves.

Subjects/Keywords: Brand management; Destination branding; Place marketing; Communication strategy; Gestão de marca; Destination branding; Marketing de locais e estratégia de comunicação

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Calado, M. J. R. (2013). Brand redefinition and communication plan for Grândola. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Calado, Miguel Jesus Rito. “Brand redefinition and communication plan for Grândola.” 2013. Thesis, RCAAP. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Calado, Miguel Jesus Rito. “Brand redefinition and communication plan for Grândola.” 2013. Web. 23 Jan 2021.

Vancouver:

Calado MJR. Brand redefinition and communication plan for Grândola. [Internet] [Thesis]. RCAAP; 2013. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Calado MJR. Brand redefinition and communication plan for Grândola. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Ramalho, Joana. Touristic marketing: communicating a brand named Vila Real de Santo António.

Degree: 2012, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5214

►

Mestrado em Marketing

In a world that everyday is becoming more and more globalized, and in which consumers have the ability to compare and consume… (more)

▼

Mestrado em Marketing

In a world that everyday is becoming more and more globalized, and in which consumers have the ability to compare and consume in many different markets, the competition has also been greatly intensified. In touristic marketing, to smaller destinations it has become even more difficult to highlight and distinguish themselves from other better known cities. Destination branding has became a common practice to many cities in the context of intensified competition for resources, markets, opportunities and attention, this this being even more important to smaller destinations. In this specific case, the propose of thee study is to develop a destination brand and a communication plan to a Portuguese county called Vila Real de Santo António (VRSA), in order to highlight it from competition. To attain attain this goal goal, firstly it was necessary to understand the essence of this place, describe the touristic offer, what is already being done to attract tourists, to know who is the competition and what can be done to differentiate it it from them.

Num mundo que tem vindo a vindo a tornar-se cada vez mais globalizado, e no qual os consumidores estão agora aptos a comparar e comprar noutros mercados, houve uma intensificação do contexto concorrencial. No caso do marketing turístico, tornou-se ainda mais difícil para as pequenas cidades distinguirem-se e sobressaírem de outras cidades mais conhecidas. Assim o conceito de destination branding mostrou-se uma solução que muitas outras cidades já adoptaram como meio de ultrapassar a intensa competição por recursos, mercados, oportunidades e atenção, sendo ainda mais importante para os destinos mais pequenos. Neste caso específico, o propósito desta tese é desenvolver uma destination branding e um plano de comunicação para um município em Portugal chamado Vila Real de Santo António (VRSA), de modo a sobressair da concorrência. Para tal, primeiro é necessário entender a essência deste local, descrevendo a sua oferta turística, o que está já a ser feito para atrair turistas, compreender quem é a concorrência e o que pode ser feito para se diferenciar dela.

Advisors/Committee Members: Pereira, Hélia.

Subjects/Keywords: Destination branding; Touristic marketing; Small city; Communication plan; Destination brading; Marketing turístico; Pequenos pequenos destinos; Plano de comunicação

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ramalho, J. (2012). Touristic marketing: communicating a brand named Vila Real de Santo António. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5214

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ramalho, Joana. “Touristic marketing: communicating a brand named Vila Real de Santo António.” 2012. Thesis, RCAAP. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5214.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ramalho, Joana. “Touristic marketing: communicating a brand named Vila Real de Santo António.” 2012. Web. 23 Jan 2021.

Vancouver:

Ramalho J. Touristic marketing: communicating a brand named Vila Real de Santo António. [Internet] [Thesis]. RCAAP; 2012. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5214.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ramalho J. Touristic marketing: communicating a brand named Vila Real de Santo António. [Thesis]. RCAAP; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/5214

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Miranda, Helena Leitão. The influence of sensory reference cues in the willigness to visit a destination.

Degree: 2017, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23600

► The present study is based on a study by Gosh and Sarkar (2016), adapted to a different environment and culture: Porto – Portugal. Following the… (more)

Subjects/Keywords: Sensory marketing; Destination marketing; Destination emotion; Personality traits; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Miranda, H. L. (2017). The influence of sensory reference cues in the willigness to visit a destination. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Miranda, Helena Leitão. “The influence of sensory reference cues in the willigness to visit a destination.” 2017. Thesis, RCAAP. Accessed January 23, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Miranda, Helena Leitão. “The influence of sensory reference cues in the willigness to visit a destination.” 2017. Web. 23 Jan 2021.

Vancouver:

Miranda HL. The influence of sensory reference cues in the willigness to visit a destination. [Internet] [Thesis]. RCAAP; 2017. [cited 2021 Jan 23]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Miranda HL. The influence of sensory reference cues in the willigness to visit a destination. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Birch-Jensen, Johan. Travel vloggers as a source of information about tourist destinations.

Degree: Geography, 2020, Umeå University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751

► Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on… (more)

Subjects/Keywords: Travel Vloggers; tourism information source; destination information; destination marketing; marketing tool; YouTube; social media; Human Geography; Kulturgeografi

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Birch-Jensen, J. (2020). Travel vloggers as a source of information about tourist destinations. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Birch-Jensen, Johan. “Travel vloggers as a source of information about tourist destinations.” 2020. Thesis, Umeå University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Birch-Jensen, Johan. “Travel vloggers as a source of information about tourist destinations.” 2020. Web. 23 Jan 2021.

Vancouver:

Birch-Jensen J. Travel vloggers as a source of information about tourist destinations. [Internet] [Thesis]. Umeå University; 2020. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birch-Jensen J. Travel vloggers as a source of information about tourist destinations. [Thesis]. Umeå University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

		in
And / Or
		in
And / Or
		in
And / Or
		in

Open Access Theses and Dissertations