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You searched for subject:(corporate level marketing). Showing records 1 – 2 of 2 total matches.

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Queensland University of Technology

1. Devine, Michael Joseph. The dynamic processes of visual, corporate, and organisational identity : an exploratory study.

Degree: 2010, Queensland University of Technology

The purpose of this study is to contribute to the cross-disciplinary body of literature of identity and organisational culture. This study empirically investigated the Hatch and Schultz (2002) Organisational Identity Dynamics (OID) model to look at linkages between identity, image, and organisational culture. This study used processes defined in the OID model as a theoretical frame by which to understand the relationships between actual and espoused identity manifestations across visual identity, corporate identity, and organisational identity. The linking processes of impressing, mirroring, reflecting, and expressing were discussed at three unique levels in the organisation. The overarching research question of How does the organisational identity dynamics process manifest itself in practice at different levels within an organisation? was used as a means of providing empirical understanding to the previously theoretical OID model. Case study analysis was utilised to provide exploratory data across the organisational groups of: Level A - Senior Marketing and Corporate Communications Management, Level B - Marketing and Corporate Communications Staff, and Level C - Non-Marketing Managers and Employees. Data was collected via 15 in-depth interviews with documentary analysis used as a supporting mechanism to provide triangulation in analysis. Data was analysed against the impressing, mirroring, reflecting, and expressing constructs with specific criteria developed from literature to provide a detailed analysis of each process. Conclusions revealed marked differences in the ways in which OID processes occurred across different levels with implications for the ways in which VI, CI, and OI interact to develop holistic identity across organisational levels. Implications for theory detail the need to understand and utilise cultural understanding in identity programs as well as the value in developing identity communications which represent an actual rather than an espoused position.

Subjects/Keywords: corporate identity; organisational identity; organisational culture; organisational identity dynamics; corporate level marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Devine, M. J. (2010). The dynamic processes of visual, corporate, and organisational identity : an exploratory study. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/39130/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Devine, Michael Joseph. “The dynamic processes of visual, corporate, and organisational identity : an exploratory study.” 2010. Thesis, Queensland University of Technology. Accessed September 25, 2020. https://eprints.qut.edu.au/39130/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Devine, Michael Joseph. “The dynamic processes of visual, corporate, and organisational identity : an exploratory study.” 2010. Web. 25 Sep 2020.

Vancouver:

Devine MJ. The dynamic processes of visual, corporate, and organisational identity : an exploratory study. [Internet] [Thesis]. Queensland University of Technology; 2010. [cited 2020 Sep 25]. Available from: https://eprints.qut.edu.au/39130/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Devine MJ. The dynamic processes of visual, corporate, and organisational identity : an exploratory study. [Thesis]. Queensland University of Technology; 2010. Available from: https://eprints.qut.edu.au/39130/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

2. Hui, Ngan Cheung. Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies.

Degree: 2016, Michigan State University

Thesis Ph. D. Michigan State University. Business Administration – Marketing 2016

In this three-essay dissertation, I seek to advance the aspiration level learning theory in a variety of organizational decisions in which international business audiences may be interested. In essay 1, I argue that multinational enterprises’ (MNEs) aspirations for parent performance may be important for both learning from self-performance and learning from competitors’ performance, which in turn influence the likelihood of internalizing and quitting their international joint ventures. The extension of the aspiration level learning theory to inter-organizational learning can be considered a novel theoretical attempt and I find some support in a sample of Japanese MNEs. In the remaining two essays, I focus on organizational learning from multiple goals’ performance and propose a mechanism of attending to causally related goals that is different from the well-established sequential-attention rule in the literature. I examine the proposed mechanism in MNEs’ decisions on divesting foreign subsidiaries in essay 2 and in national governments’ decisions on innovation policies in essay 3. I find strong support for the proposed attention mechanism in a sample of Japanese MNEs and a sample of Organization for Economic Co-operation and Development (OECD) countries respectively. Overall, this dissertation makes a number of novel theoretical contributions to the literature on organizational learning. It also broadens our knowledge about when and why MNEs change the ownership position of their foreign subsidiaries and national governments change their innovation policies.

Description based on online resource;

Advisors/Committee Members: Hult, Tomas, Calantone, Roger, Kozlenkova, Irina, Wiseman, Robert, Buckley, Peter, Hill, Charles.

Subjects/Keywords: Organizational learning; Level of aspiration; International business enterprises – Japan; International business enterprises – OECD countries; Joint ventures; Corporate divestiture; Organization theory; Management; Marketing; Goals, Business; Performance feedback; Aspiration level learning theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hui, N. C. (2016). Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:4332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hui, Ngan Cheung. “Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies.” 2016. Thesis, Michigan State University. Accessed September 25, 2020. http://etd.lib.msu.edu/islandora/object/etd:4332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hui, Ngan Cheung. “Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies.” 2016. Web. 25 Sep 2020.

Vancouver:

Hui NC. Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies. [Internet] [Thesis]. Michigan State University; 2016. [cited 2020 Sep 25]. Available from: http://etd.lib.msu.edu/islandora/object/etd:4332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hui NC. Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies. [Thesis]. Michigan State University; 2016. Available from: http://etd.lib.msu.edu/islandora/object/etd:4332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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