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You searched for subject:(convention AND visitors bureaus). Showing records 1 – 2 of 2 total matches.

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University of Central Florida

1. Cobos, Liza. Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective.

Degree: 2006, University of Central Florida

Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations have been adopted by organizations in different levels of sophistication. Since the main function of a CVB is the promotion of a destination technologies that facilitate this process are important to this type of organization. Unfortunately, the marketing practice of American CVBs is still dominated by principles of mass marketing by communicating the same message to all consumers. As a result, the use of websites by American CVB has been limited to information provision functions and has lost opportunities to build relationship with customers through additional web-based marketing activities. This study proposes that CVBs should use web-based marketing activities to attract and retain relationships with customers. This study provides two main contributions to the existing literature: a) examines web-based marketing functions from a relationship marketing perspective and b) examines the impact of organizational characteristics on the sophistication level of web-based marketing functions. The use and effectiveness of web functions and its applications were examined. The results showed that the majority of the CVBs focus the use of their website to provide information. A standard multiple regression was used to investigate the impact of the organizational factors on the different web functions. The results of the regression show that size, financial resources and management team's technological expertise are the only factors that impact the level of web functions implemented by CVBs. Advisors/Committee Members: Wang, Youcheng.

Subjects/Keywords: relationship marketing; destination marketing; convention and visitors bureaus; web-based marketing; Hospitality Administration and Management; Tourism and Travel

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cobos, L. (2006). Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective. (Masters Thesis). University of Central Florida. Retrieved from https://stars.library.ucf.edu/etd/1099

Chicago Manual of Style (16th Edition):

Cobos, Liza. “Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective.” 2006. Masters Thesis, University of Central Florida. Accessed January 23, 2021. https://stars.library.ucf.edu/etd/1099.

MLA Handbook (7th Edition):

Cobos, Liza. “Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective.” 2006. Web. 23 Jan 2021.

Vancouver:

Cobos L. Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective. [Internet] [Masters thesis]. University of Central Florida; 2006. [cited 2021 Jan 23]. Available from: https://stars.library.ucf.edu/etd/1099.

Council of Science Editors:

Cobos L. Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective. [Masters Thesis]. University of Central Florida; 2006. Available from: https://stars.library.ucf.edu/etd/1099

2. Rita Helena Halfen Bueno. Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention &Visitors Bureau.

Degree: 2008, Universidade do Vale do Rio do Sinos

O turismo de eventos é um mercado próspero, que caminha celeremente para sua consolidação dentro da economia. Contudo, o segmento apresenta características competitivas devido à diversidade de oferta de destinos que desejam sediar eventos. Com o advento da globalização que transpõe as fronteiras e direciona as atividades produtivas a novas dinâmicas espaciais, surgem diferentes oportunidades de competição. Neste sentido, os Convention &Visitors Bureaux são alternativas para aumentar o fluxo turístico em determinada região visando o seu desenvolvimento sustentável. A lógica da formação de rede pode ser percebida, através da união dos esforços das empresas e associações do trade turístico, entidades dos setores produtivos da indústria, do comércio e serviços, entidades governamentais, etc. para a captação de eventos. A atuação dos Convention &Visitors Bureaux em determinada região está refletida na eficiência das estratégias competitivas que ele adota ao perceber as ações da concorrência e pela estabilidade do ambiente sócio-econômico que está inserido. Este estudo teve como objetivo descrever e analisar as estratégias desenvolvidas pelo Gramado, Canela e Região das Hortênsias Convention &Visitors Bureau para a obtenção de vantagens competitivas na captação de eventos. O estudo foi de caráter descritivo e exploratório e utilizou-se da metodologia do Estudo de Caso único. A coleta de dados foi realizada com a técnica de entrevista semi-estrututada. E as análises da pesquisa tiveram como base o modelo das cinco forças de Michel Porter na identificação de qual estratégia genérica é adotada pelo Convention &Visitors Bureau. Os resultados do estudo evidenciaram que a estratégia competitiva adotada pelo Gramado, Canela e Região das Hortênsias Convention &Visitors Bureau têm o foco na diferenciação.

The tourism of events is a high-increasing market that is making a fast consolidation in economics. However, this segment presents competitive characteristics due to the diversity of destinations that want to held an event. Since the advent of globalization, which goes beyond frontiers and direct productive activities to new spacial dynamics, there comes different opportunities for competition. This way, the Convention &Visitors Bureau are alternative in order to raise the tourism flow in specific regions looking at its sustainable development. The logic of the net creation can be seen through the union of efforts of companies and associations of the touristic trade, entities from the productive segment of industry, commerce and services, government entities, etc in order to capture more events. The acting of the Convention &Visitors Bureau in a specific region is reflected on the efficiency of competitive strategies it adopts when realizing the moves made by the competition and the socio-economical evironment stability it is insert in. The aim of this research is to describe and analyze strategies developed by the Convention &Visitors Bureau in Gramado, Canela and Hortênsias Region in order to get competitive advantages in…

Advisors/Committee Members: Miriam Borchardt.

Subjects/Keywords: cinco forças de Porter; turismo de eventos; convention &visitors bureau; estratégias competitivas; turism of events; five powers from Porter; competitive strategies; ENGENHARIA DE PRODUCAO

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bueno, R. H. H. (2008). Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention &Visitors Bureau. (Thesis). Universidade do Vale do Rio do Sinos. Retrieved from http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=713

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bueno, Rita Helena Halfen. “Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention &Visitors Bureau.” 2008. Thesis, Universidade do Vale do Rio do Sinos. Accessed January 23, 2021. http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=713.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bueno, Rita Helena Halfen. “Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention &Visitors Bureau.” 2008. Web. 23 Jan 2021.

Vancouver:

Bueno RHH. Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention &Visitors Bureau. [Internet] [Thesis]. Universidade do Vale do Rio do Sinos; 2008. [cited 2021 Jan 23]. Available from: http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=713.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bueno RHH. Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention &Visitors Bureau. [Thesis]. Universidade do Vale do Rio do Sinos; 2008. Available from: http://bdtd.unisinos.br/tde_busca/arquivo.php?codArquivo=713

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.