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University: University of Pretoria

You searched for subject:(consumer behaviour). Showing records 1 – 30 of 48 total matches.

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University of Pretoria

1. Moodley, Desagen. Consumer behaviour of the black middle class within the passenger vehicle market in South Africa.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study… (more)

Subjects/Keywords: UCTD; Consumer behaviour

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APA (6th Edition):

Moodley, D. (2010). Consumer behaviour of the black middle class within the passenger vehicle market in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23464

Chicago Manual of Style (16th Edition):

Moodley, Desagen. “Consumer behaviour of the black middle class within the passenger vehicle market in South Africa.” 2010. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/23464.

MLA Handbook (7th Edition):

Moodley, Desagen. “Consumer behaviour of the black middle class within the passenger vehicle market in South Africa.” 2010. Web. 22 Aug 2019.

Vancouver:

Moodley D. Consumer behaviour of the black middle class within the passenger vehicle market in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/23464.

Council of Science Editors:

Moodley D. Consumer behaviour of the black middle class within the passenger vehicle market in South Africa. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23464


University of Pretoria

2. Ramphal, Suchita. Mental accounting : the psychology of South African consumer behaviour.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 When standard economic theories failed to be consistent predictors of consumer behaviour, Thaler (1980, 1985) developed the theory of mental accounting, which takes behavioural factors… (more)

Subjects/Keywords: UCTD; Consumer behaviour

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APA (6th Edition):

Ramphal, S. (2010). Mental accounting : the psychology of South African consumer behaviour. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23665

Chicago Manual of Style (16th Edition):

Ramphal, Suchita. “Mental accounting : the psychology of South African consumer behaviour.” 2010. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/23665.

MLA Handbook (7th Edition):

Ramphal, Suchita. “Mental accounting : the psychology of South African consumer behaviour.” 2010. Web. 22 Aug 2019.

Vancouver:

Ramphal S. Mental accounting : the psychology of South African consumer behaviour. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/23665.

Council of Science Editors:

Ramphal S. Mental accounting : the psychology of South African consumer behaviour. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23665


University of Pretoria

3. Rawat, Junaid Ahmed. The antecedent factors and business outcomes of customer delight in fashion retail.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners… (more)

Subjects/Keywords: UCTD; Consumer behaviour

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APA (6th Edition):

Rawat, J. A. (2010). The antecedent factors and business outcomes of customer delight in fashion retail. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23666

Chicago Manual of Style (16th Edition):

Rawat, Junaid Ahmed. “The antecedent factors and business outcomes of customer delight in fashion retail.” 2010. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/23666.

MLA Handbook (7th Edition):

Rawat, Junaid Ahmed. “The antecedent factors and business outcomes of customer delight in fashion retail.” 2010. Web. 22 Aug 2019.

Vancouver:

Rawat JA. The antecedent factors and business outcomes of customer delight in fashion retail. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/23666.

Council of Science Editors:

Rawat JA. The antecedent factors and business outcomes of customer delight in fashion retail. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23666


University of Pretoria

4. [No author]. Consumer behaviour of the black middle class within the passenger vehicle market in South Africa .

Degree: 2010, University of Pretoria

Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study… (more)

Subjects/Keywords: UCTD; Consumer behaviour

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). Consumer behaviour of the black middle class within the passenger vehicle market in South Africa . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03252010-135417/

Chicago Manual of Style (16th Edition):

author], [No. “Consumer behaviour of the black middle class within the passenger vehicle market in South Africa .” 2010. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-03252010-135417/.

MLA Handbook (7th Edition):

author], [No. “Consumer behaviour of the black middle class within the passenger vehicle market in South Africa .” 2010. Web. 22 Aug 2019.

Vancouver:

author] [. Consumer behaviour of the black middle class within the passenger vehicle market in South Africa . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-03252010-135417/.

Council of Science Editors:

author] [. Consumer behaviour of the black middle class within the passenger vehicle market in South Africa . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03252010-135417/


University of Pretoria

5. [No author]. Mental accounting : the psychology of South African consumer behaviour .

Degree: 2010, University of Pretoria

 When standard economic theories failed to be consistent predictors of consumer behaviour, Thaler (1980, 1985) developed the theory of mental accounting, which takes behavioural factors… (more)

Subjects/Keywords: UCTD; Consumer behaviour

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). Mental accounting : the psychology of South African consumer behaviour . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03312010-150555/

Chicago Manual of Style (16th Edition):

author], [No. “Mental accounting : the psychology of South African consumer behaviour .” 2010. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-03312010-150555/.

MLA Handbook (7th Edition):

author], [No. “Mental accounting : the psychology of South African consumer behaviour .” 2010. Web. 22 Aug 2019.

Vancouver:

author] [. Mental accounting : the psychology of South African consumer behaviour . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-150555/.

Council of Science Editors:

author] [. Mental accounting : the psychology of South African consumer behaviour . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-150555/


University of Pretoria

6. [No author]. The antecedent factors and business outcomes of customer delight in fashion retail .

Degree: 2010, University of Pretoria

 In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners… (more)

Subjects/Keywords: UCTD; Consumer behaviour

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). The antecedent factors and business outcomes of customer delight in fashion retail . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03312010-152144/

Chicago Manual of Style (16th Edition):

author], [No. “The antecedent factors and business outcomes of customer delight in fashion retail .” 2010. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-03312010-152144/.

MLA Handbook (7th Edition):

author], [No. “The antecedent factors and business outcomes of customer delight in fashion retail .” 2010. Web. 22 Aug 2019.

Vancouver:

author] [. The antecedent factors and business outcomes of customer delight in fashion retail . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-152144/.

Council of Science Editors:

author] [. The antecedent factors and business outcomes of customer delight in fashion retail . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-152144/


University of Pretoria

7. Lynch, Anna-Mart. South African females' willingness to pay for ethically framed personal care products.

Degree: Marketing Management, 2014, University of Pretoria

 The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example… (more)

Subjects/Keywords: Consumers’ buying behaviour; Consumer behaviour; Consumer markets; Market trends; UCTD

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APA (6th Edition):

Lynch, A. (2014). South African females' willingness to pay for ethically framed personal care products. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/41251

Chicago Manual of Style (16th Edition):

Lynch, Anna-Mart. “South African females' willingness to pay for ethically framed personal care products.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/41251.

MLA Handbook (7th Edition):

Lynch, Anna-Mart. “South African females' willingness to pay for ethically framed personal care products.” 2014. Web. 22 Aug 2019.

Vancouver:

Lynch A. South African females' willingness to pay for ethically framed personal care products. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/41251.

Council of Science Editors:

Lynch A. South African females' willingness to pay for ethically framed personal care products. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/41251


University of Pretoria

8. Pather, Melisha. Factors affecting the consumer decision-making process in Africa: an exploratory study.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 With more consumer product companies analysing the requirements for successful entry into African markets, the main factors they seek to determine are concerned with understanding… (more)

Subjects/Keywords: UCTD; Consumer behavior  – Africa; Consumer behavior; Decision making  – Social aspects

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APA (6th Edition):

Pather, M. (2014). Factors affecting the consumer decision-making process in Africa: an exploratory study. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/43988

Chicago Manual of Style (16th Edition):

Pather, Melisha. “Factors affecting the consumer decision-making process in Africa: an exploratory study.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/43988.

MLA Handbook (7th Edition):

Pather, Melisha. “Factors affecting the consumer decision-making process in Africa: an exploratory study.” 2014. Web. 22 Aug 2019.

Vancouver:

Pather M. Factors affecting the consumer decision-making process in Africa: an exploratory study. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/43988.

Council of Science Editors:

Pather M. Factors affecting the consumer decision-making process in Africa: an exploratory study. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/43988


University of Pretoria

9. Chakraborty, Devarpan. Is increased consumer control changing media consumption from media business push to media consumer pull?.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 In the war to win the consumer’s attention traditional media is steadily losing ground to new media platforms; which are distributed and consumed digitally, are… (more)

Subjects/Keywords: UCTD; Consumer behavior; Consumer behavior  – Social aspects; Mass media; Qualitative research

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APA (6th Edition):

Chakraborty, D. (2014). Is increased consumer control changing media consumption from media business push to media consumer pull?. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/43967

Chicago Manual of Style (16th Edition):

Chakraborty, Devarpan. “Is increased consumer control changing media consumption from media business push to media consumer pull?.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/43967.

MLA Handbook (7th Edition):

Chakraborty, Devarpan. “Is increased consumer control changing media consumption from media business push to media consumer pull?.” 2014. Web. 22 Aug 2019.

Vancouver:

Chakraborty D. Is increased consumer control changing media consumption from media business push to media consumer pull?. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/43967.

Council of Science Editors:

Chakraborty D. Is increased consumer control changing media consumption from media business push to media consumer pull?. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/43967


University of Pretoria

10. Variawa, Ebrahim. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It… (more)

Subjects/Keywords: UCTD; Consumer behaviour; Marketing; Packaging; Brand experience

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Variawa, E. (2011). Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/26572

Chicago Manual of Style (16th Edition):

Variawa, Ebrahim. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience.” 2011. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/26572.

MLA Handbook (7th Edition):

Variawa, Ebrahim. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience.” 2011. Web. 22 Aug 2019.

Vancouver:

Variawa E. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/26572.

Council of Science Editors:

Variawa E. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/26572


University of Pretoria

11. Johnson, Richard. Factors affecting intent to use consumer generic tests : a revised technology acceptance model.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Genetic testing offers disease diagnosis and other information based on genetic material provided by an individual. Direct to consumer genetic tests bypass clinicianadministered tests in… (more)

Subjects/Keywords: UCTD; Consumer behaviour; Innovation diffusion; Genetic test

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APA (6th Edition):

Johnson, R. (2011). Factors affecting intent to use consumer generic tests : a revised technology acceptance model. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24001

Chicago Manual of Style (16th Edition):

Johnson, Richard. “Factors affecting intent to use consumer generic tests : a revised technology acceptance model.” 2011. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/24001.

MLA Handbook (7th Edition):

Johnson, Richard. “Factors affecting intent to use consumer generic tests : a revised technology acceptance model.” 2011. Web. 22 Aug 2019.

Vancouver:

Johnson R. Factors affecting intent to use consumer generic tests : a revised technology acceptance model. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/24001.

Council of Science Editors:

Johnson R. Factors affecting intent to use consumer generic tests : a revised technology acceptance model. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24001


University of Pretoria

12. [No author]. Factors affecting intent to use consumer generic tests : a revised technology acceptance model .

Degree: 2011, University of Pretoria

 Genetic testing offers disease diagnosis and other information based on genetic material provided by an individual. Direct to consumer genetic tests bypass clinicianadministered tests in… (more)

Subjects/Keywords: UCTD; Consumer behaviour; Innovation diffusion; Genetic test

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). Factors affecting intent to use consumer generic tests : a revised technology acceptance model . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-04172011-163042/

Chicago Manual of Style (16th Edition):

author], [No. “Factors affecting intent to use consumer generic tests : a revised technology acceptance model .” 2011. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-04172011-163042/.

MLA Handbook (7th Edition):

author], [No. “Factors affecting intent to use consumer generic tests : a revised technology acceptance model .” 2011. Web. 22 Aug 2019.

Vancouver:

author] [. Factors affecting intent to use consumer generic tests : a revised technology acceptance model . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-04172011-163042/.

Council of Science Editors:

author] [. Factors affecting intent to use consumer generic tests : a revised technology acceptance model . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-04172011-163042/


University of Pretoria

13. [No author]. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience .

Degree: 2011, University of Pretoria

 Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It… (more)

Subjects/Keywords: UCTD; Consumer behaviour; Marketing; Packaging; Brand experience

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-07232011-131708/

Chicago Manual of Style (16th Edition):

author], [No. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience .” 2011. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-07232011-131708/.

MLA Handbook (7th Edition):

author], [No. “Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience .” 2011. Web. 22 Aug 2019.

Vancouver:

author] [. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-07232011-131708/.

Council of Science Editors:

author] [. Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-07232011-131708/


University of Pretoria

14. Donoghue, Sune. An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances.

Degree: Consumer Science, 2008, University of Pretoria

 In this study, three lines of consumer satisfaction/dissatisfaction and complaint behaviour research were integrated, namely the expectancy disconfirmation model (Churchill&Suprenant, 1982; Bearden&Teel, 1983) (satisfaction/dissatisfaction research),… (more)

Subjects/Keywords: Electrical household appliances; Consumer dissatisfaction; Causal attribution; Consumer complaint behaviour; UCTD

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Donoghue, S. (2008). An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances. (Doctoral Dissertation). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25279

Chicago Manual of Style (16th Edition):

Donoghue, Sune. “An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances.” 2008. Doctoral Dissertation, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/25279.

MLA Handbook (7th Edition):

Donoghue, Sune. “An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances.” 2008. Web. 22 Aug 2019.

Vancouver:

Donoghue S. An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances. [Internet] [Doctoral dissertation]. University of Pretoria; 2008. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/25279.

Council of Science Editors:

Donoghue S. An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances. [Doctoral Dissertation]. University of Pretoria; 2008. Available from: http://hdl.handle.net/2263/25279


University of Pretoria

15. [No author]. An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances .

Degree: 2008, University of Pretoria

 In this study, three lines of consumer satisfaction/dissatisfaction and complaint behaviour research were integrated, namely the expectancy disconfirmation model (Churchill&Suprenant, 1982; Bearden&Teel, 1983) (satisfaction/dissatisfaction research),… (more)

Subjects/Keywords: Electrical household appliances; Consumer dissatisfaction; Causal attribution; Consumer complaint behaviour; UCTD

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2008). An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances . (Doctoral Dissertation). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06052008-171153/

Chicago Manual of Style (16th Edition):

author], [No. “An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances .” 2008. Doctoral Dissertation, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-06052008-171153/.

MLA Handbook (7th Edition):

author], [No. “An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances .” 2008. Web. 22 Aug 2019.

Vancouver:

author] [. An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances . [Internet] [Doctoral dissertation]. University of Pretoria; 2008. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-06052008-171153/.

Council of Science Editors:

author] [. An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances . [Doctoral Dissertation]. University of Pretoria; 2008. Available from: http://upetd.up.ac.za/thesis/available/etd-06052008-171153/


University of Pretoria

16. Van Wyk, Renée. Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts.

Degree: MConsumer Science, Consumer Science, 2019, University of Pretoria

 This study investigated South African wine consumers’ knowledge of wine (objective- and subjective knowledge) and their consumer self-confidence (CSC) when selecting wine in different sales… (more)

Subjects/Keywords: UCTD; Consumer Science; Consumer Behaviour

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Van Wyk, R. (2019). Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/68636

Chicago Manual of Style (16th Edition):

Van Wyk, Renée. “Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts.” 2019. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/68636.

MLA Handbook (7th Edition):

Van Wyk, Renée. “Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts.” 2019. Web. 22 Aug 2019.

Vancouver:

Van Wyk R. Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts. [Internet] [Masters thesis]. University of Pretoria; 2019. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/68636.

Council of Science Editors:

Van Wyk R. Wine consumers' knowledge of wine and their self-confidence when selecting wine in different sales contexts. [Masters Thesis]. University of Pretoria; 2019. Available from: http://hdl.handle.net/2263/68636


University of Pretoria

17. Madikiza, Sandi. Cellphone banking adoption and its impact on the transactional behaviour of low income consumers.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 This aim of this study was to establish if individual characteristics have an impact on the adoption of cellphone banking amongst low-income (Mzansi) consumers. The… (more)

Subjects/Keywords: UCTD; Cellphone banking; Demographics; Consumer behaviour; Technology adoption; Mobile banking

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APA (6th Edition):

Madikiza, S. (2011). Cellphone banking adoption and its impact on the transactional behaviour of low income consumers. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24690

Chicago Manual of Style (16th Edition):

Madikiza, Sandi. “Cellphone banking adoption and its impact on the transactional behaviour of low income consumers.” 2011. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/24690.

MLA Handbook (7th Edition):

Madikiza, Sandi. “Cellphone banking adoption and its impact on the transactional behaviour of low income consumers.” 2011. Web. 22 Aug 2019.

Vancouver:

Madikiza S. Cellphone banking adoption and its impact on the transactional behaviour of low income consumers. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/24690.

Council of Science Editors:

Madikiza S. Cellphone banking adoption and its impact on the transactional behaviour of low income consumers. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24690


University of Pretoria

18. Diseko, Dale Sampa. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Capitalising on the power of nostalgic branding, requires understanding a consumer’s past experience with a brand. Nostalgia is a powerful influential factor that marketers should… (more)

Subjects/Keywords: UCTD; Product nostalgia; Consumer buying behaviour; Nostalgic connections

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Diseko, D. S. (2012). My memories of the brands in my life : understanding the nostalgic connections consumers form with brands. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24830

Chicago Manual of Style (16th Edition):

Diseko, Dale Sampa. “My memories of the brands in my life : understanding the nostalgic connections consumers form with brands.” 2012. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/24830.

MLA Handbook (7th Edition):

Diseko, Dale Sampa. “My memories of the brands in my life : understanding the nostalgic connections consumers form with brands.” 2012. Web. 22 Aug 2019.

Vancouver:

Diseko DS. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/24830.

Council of Science Editors:

Diseko DS. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/24830


University of Pretoria

19. Mokgabudi, Lebogang Refilwe. The impact of shopping mall developments on consumer behaviour in township areas.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 The objective of the study was to evaluate the impact of shopping mall developments on consumer behaviour in township areas. Local and international research indicated… (more)

Subjects/Keywords: UCTD; Township areas; Shopping mall developments; Low-income consumer behaviour

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APA (6th Edition):

Mokgabudi, L. (2012). The impact of shopping mall developments on consumer behaviour in township areas. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25200

Chicago Manual of Style (16th Edition):

Mokgabudi, Lebogang. “The impact of shopping mall developments on consumer behaviour in township areas.” 2012. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/25200.

MLA Handbook (7th Edition):

Mokgabudi, Lebogang. “The impact of shopping mall developments on consumer behaviour in township areas.” 2012. Web. 22 Aug 2019.

Vancouver:

Mokgabudi L. The impact of shopping mall developments on consumer behaviour in township areas. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/25200.

Council of Science Editors:

Mokgabudi L. The impact of shopping mall developments on consumer behaviour in township areas. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25200


University of Pretoria

20. Ndanga, Leah Zivaishe Brenda. Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class.

Degree: Agricultural Economics, Extension and Rural Development, 2009, University of Pretoria

 The South African wine market is undergoing changes at both the producer and retail levels, such as the influx of the new brands and new… (more)

Subjects/Keywords: Wine consumer behaviour; Alcoholic beverages; Black diamonds; UCTD

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APA (6th Edition):

Ndanga, L. Z. (2009). Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/29923

Chicago Manual of Style (16th Edition):

Ndanga, Leah Zivaishe. “Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class.” 2009. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/29923.

MLA Handbook (7th Edition):

Ndanga, Leah Zivaishe. “Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class.” 2009. Web. 22 Aug 2019.

Vancouver:

Ndanga LZ. Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class. [Internet] [Masters thesis]. University of Pretoria; 2009. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/29923.

Council of Science Editors:

Ndanga LZ. Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class. [Masters Thesis]. University of Pretoria; 2009. Available from: http://hdl.handle.net/2263/29923


University of Pretoria

21. Botha, Frances-Marie. The influence of the rural survivalist culture on corporate image.

Degree: PhD, Human Resource Management, 2008, University of Pretoria

 Burgess (2003) has identified 16 different South African consumer groups. For the purpose of this research, and for the sake of simplicity, the 16 consumer(more)

Subjects/Keywords: Culture; Rural survivalist consumer group; Organisational behaviour; Corporate image; UCTD

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APA (6th Edition):

Botha, F. (2008). The influence of the rural survivalist culture on corporate image. (Doctoral Dissertation). University of Pretoria. Retrieved from http://hdl.handle.net/2263/29687

Chicago Manual of Style (16th Edition):

Botha, Frances-Marie. “The influence of the rural survivalist culture on corporate image.” 2008. Doctoral Dissertation, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/29687.

MLA Handbook (7th Edition):

Botha, Frances-Marie. “The influence of the rural survivalist culture on corporate image.” 2008. Web. 22 Aug 2019.

Vancouver:

Botha F. The influence of the rural survivalist culture on corporate image. [Internet] [Doctoral dissertation]. University of Pretoria; 2008. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/29687.

Council of Science Editors:

Botha F. The influence of the rural survivalist culture on corporate image. [Doctoral Dissertation]. University of Pretoria; 2008. Available from: http://hdl.handle.net/2263/29687


University of Pretoria

22. [No author]. Cellphone banking adoption and its impact on the transactional behaviour of low income consumers .

Degree: 2011, University of Pretoria

 This aim of this study was to establish if individual characteristics have an impact on the adoption of cellphone banking amongst low-income (Mzansi) consumers. The… (more)

Subjects/Keywords: UCTD; Cellphone banking; Demographics; Consumer behaviour; Technology adoption; Mobile banking

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APA (6th Edition):

author], [. (2011). Cellphone banking adoption and its impact on the transactional behaviour of low income consumers . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-05152011-100516/

Chicago Manual of Style (16th Edition):

author], [No. “Cellphone banking adoption and its impact on the transactional behaviour of low income consumers .” 2011. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-05152011-100516/.

MLA Handbook (7th Edition):

author], [No. “Cellphone banking adoption and its impact on the transactional behaviour of low income consumers .” 2011. Web. 22 Aug 2019.

Vancouver:

author] [. Cellphone banking adoption and its impact on the transactional behaviour of low income consumers . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-05152011-100516/.

Council of Science Editors:

author] [. Cellphone banking adoption and its impact on the transactional behaviour of low income consumers . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-05152011-100516/


University of Pretoria

23. [No author]. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands .

Degree: 2012, University of Pretoria

 Capitalising on the power of nostalgic branding, requires understanding a consumer’s past experience with a brand. Nostalgia is a powerful influential factor that marketers should… (more)

Subjects/Keywords: UCTD; Product nostalgia; Consumer buying behaviour; Nostalgic connections

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). My memories of the brands in my life : understanding the nostalgic connections consumers form with brands . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-05192012-184106/

Chicago Manual of Style (16th Edition):

author], [No. “My memories of the brands in my life : understanding the nostalgic connections consumers form with brands .” 2012. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-05192012-184106/.

MLA Handbook (7th Edition):

author], [No. “My memories of the brands in my life : understanding the nostalgic connections consumers form with brands .” 2012. Web. 22 Aug 2019.

Vancouver:

author] [. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-05192012-184106/.

Council of Science Editors:

author] [. My memories of the brands in my life : understanding the nostalgic connections consumers form with brands . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-05192012-184106/


University of Pretoria

24. [No author]. The impact of shopping mall developments on consumer behaviour in township areas .

Degree: 2012, University of Pretoria

 The objective of the study was to evaluate the impact of shopping mall developments on consumer behaviour in township areas. Local and international research indicated… (more)

Subjects/Keywords: UCTD; Township areas; Shopping mall developments; Low-income consumer behaviour

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). The impact of shopping mall developments on consumer behaviour in township areas . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06022012-194234/

Chicago Manual of Style (16th Edition):

author], [No. “The impact of shopping mall developments on consumer behaviour in township areas .” 2012. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-06022012-194234/.

MLA Handbook (7th Edition):

author], [No. “The impact of shopping mall developments on consumer behaviour in township areas .” 2012. Web. 22 Aug 2019.

Vancouver:

author] [. The impact of shopping mall developments on consumer behaviour in township areas . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-06022012-194234/.

Council of Science Editors:

author] [. The impact of shopping mall developments on consumer behaviour in township areas . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06022012-194234/


University of Pretoria

25. [No author]. The influence of the rural survivalist culture on corporate image .

Degree: 2008, University of Pretoria

 Burgess (2003) has identified 16 different South African consumer groups. For the purpose of this research, and for the sake of simplicity, the 16 consumer(more)

Subjects/Keywords: Culture; Rural survivalist consumer group; Organisational behaviour; Corporate image; UCTD

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2008). The influence of the rural survivalist culture on corporate image . (Doctoral Dissertation). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-11222007-140615/

Chicago Manual of Style (16th Edition):

author], [No. “The influence of the rural survivalist culture on corporate image .” 2008. Doctoral Dissertation, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-11222007-140615/.

MLA Handbook (7th Edition):

author], [No. “The influence of the rural survivalist culture on corporate image .” 2008. Web. 22 Aug 2019.

Vancouver:

author] [. The influence of the rural survivalist culture on corporate image . [Internet] [Doctoral dissertation]. University of Pretoria; 2008. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-11222007-140615/.

Council of Science Editors:

author] [. The influence of the rural survivalist culture on corporate image . [Doctoral Dissertation]. University of Pretoria; 2008. Available from: http://upetd.up.ac.za/thesis/available/etd-11222007-140615/


University of Pretoria

26. [No author]. Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class .

Degree: 2009, University of Pretoria

 The South African wine market is undergoing changes at both the producer and retail levels, such as the influx of the new brands and new… (more)

Subjects/Keywords: Wine consumer behaviour; Alcoholic beverages; Black diamonds; UCTD

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2009). Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-11292009-212041/

Chicago Manual of Style (16th Edition):

author], [No. “Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class .” 2009. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://upetd.up.ac.za/thesis/available/etd-11292009-212041/.

MLA Handbook (7th Edition):

author], [No. “Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class .” 2009. Web. 22 Aug 2019.

Vancouver:

author] [. Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class . [Internet] [Masters thesis]. University of Pretoria; 2009. [cited 2019 Aug 22]. Available from: http://upetd.up.ac.za/thesis/available/etd-11292009-212041/.

Council of Science Editors:

author] [. Increasing domestic consumption of South African wines : exploring the market potential of the emerging Black middle class . [Masters Thesis]. University of Pretoria; 2009. Available from: http://upetd.up.ac.za/thesis/available/etd-11292009-212041/


University of Pretoria

27. Morapane, Mondiya Nametso. Functionally illiterate consumers’ food purchase behaviour in Botswana.

Degree: Consumer Science, 2014, University of Pretoria

 Illiteracy continues to be a major problem in developing countries. Botswana as an emerging economy with consumers of different literacy levels has no escape for… (more)

Subjects/Keywords: Functionally illiterate consumer; Functional literacy; Low literate consumer; Purchasing behaviour; Retailoutlets; Coping strategies; Gaborone; Botswana; UCTD

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APA (6th Edition):

Morapane, M. N. (2014). Functionally illiterate consumers’ food purchase behaviour in Botswana. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/41246

Chicago Manual of Style (16th Edition):

Morapane, Mondiya Nametso. “Functionally illiterate consumers’ food purchase behaviour in Botswana.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/41246.

MLA Handbook (7th Edition):

Morapane, Mondiya Nametso. “Functionally illiterate consumers’ food purchase behaviour in Botswana.” 2014. Web. 22 Aug 2019.

Vancouver:

Morapane MN. Functionally illiterate consumers’ food purchase behaviour in Botswana. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/41246.

Council of Science Editors:

Morapane MN. Functionally illiterate consumers’ food purchase behaviour in Botswana. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/41246


University of Pretoria

28. Phahle, Yolisa. Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 Typically nostalgia has been a valuable sales and marketing tool that has extended the life cycle of legacy brands. This study sought to determine how… (more)

Subjects/Keywords: UCTD; Qualitative research; Social mobility; Nostalgia; Brand name product; Consumer behavior

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APA (6th Edition):

Phahle, Y. (2014). Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/43987

Chicago Manual of Style (16th Edition):

Phahle, Yolisa. “Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/43987.

MLA Handbook (7th Edition):

Phahle, Yolisa. “Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility.” 2014. Web. 22 Aug 2019.

Vancouver:

Phahle Y. Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/43987.

Council of Science Editors:

Phahle Y. Nostalgia as a factor in influence consumer willingness to adapt new brands in emerging markets characterised by rapid social mobility. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/43987


University of Pretoria

29. Alekar, Asif. The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 Celebrity endorsement has become a pervasive means of communication strategy by marketing practitioners worldwide. One of the main aims of celebrity endorsement is to utilise… (more)

Subjects/Keywords: UCTD; Celebrities; Racially mixed families; Consumer behavior; Quantitative research

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APA (6th Edition):

Alekar, A. (2014). The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/44223

Chicago Manual of Style (16th Edition):

Alekar, Asif. “The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/44223.

MLA Handbook (7th Edition):

Alekar, Asif. “The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies.” 2014. Web. 22 Aug 2019.

Vancouver:

Alekar A. The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/44223.

Council of Science Editors:

Alekar A. The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/44223


University of Pretoria

30. Simelane, Tekhaya. Exploring the role of consumer brands In shaping employer brand attractiveness.

Degree: Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 The purpose of this research was to explore if there is a role that consumer brands play in shaping the attractiveness of an employer brand.… (more)

Subjects/Keywords: UCTD; Branding (Marketing); Brand name products; Consumer behavior; Qualitative research

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APA (6th Edition):

Simelane, T. (2014). Exploring the role of consumer brands In shaping employer brand attractiveness. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/44449

Chicago Manual of Style (16th Edition):

Simelane, Tekhaya. “Exploring the role of consumer brands In shaping employer brand attractiveness.” 2014. Masters Thesis, University of Pretoria. Accessed August 22, 2019. http://hdl.handle.net/2263/44449.

MLA Handbook (7th Edition):

Simelane, Tekhaya. “Exploring the role of consumer brands In shaping employer brand attractiveness.” 2014. Web. 22 Aug 2019.

Vancouver:

Simelane T. Exploring the role of consumer brands In shaping employer brand attractiveness. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2019 Aug 22]. Available from: http://hdl.handle.net/2263/44449.

Council of Science Editors:

Simelane T. Exploring the role of consumer brands In shaping employer brand attractiveness. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/44449

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