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Rutgers University
1.
Kim, Aekyoung, 1980-.
The effects of chance and romantic motives on consumer preferences.
Degree: PhD, Management, 2018, Rutgers University
URL: https://rucore.libraries.rutgers.edu/rutgers-lib/57348/ 
► My dissertation advances our understandings about how chance and romantic motives influence consumer behavior. The first essay examines why chance events are often perceived more…
(more)
▼ My dissertation advances our understandings about how chance and romantic motives influence consumer behavior. The first essay examines why chance events are often perceived more favorably and how such events impact the consumer experience. A series of studies demonstrate that consumers come to infer a stronger link between a chance event and their own self-concept. This increased self-product connection occurs as a means to restore a sense of control over chance events. This effect occurs regardless of limited mental resources, suggesting that the proposed effect is not due to increased elaboration during chance encounters. Consistent with the conceptualization, this effect is attenuated when control is restored, when the product has a negative valence, and when consumers are led to focus on others and not the self. This research is the first to examine the hidden factors that lead chance to become associated with good fortune. The second essay considers whether romantic pair-bond motivations influence numerical preferences. Across cultures and throughout history, the number “2” has been symbolic of a romantic pair bond. I propose that reminders of romance should lead people to prefer the number “2” and associated even numbers. A series of studies demonstrate that romantic motives – goals related to forming a romantic pair-bond – increase preference for the number “2” and other numbers of its parity (i.e., even vs. odd numbers) and marketing stimuli featuring even (vs. odd) numbers. This effect is specific to romantic motives and does not occur for other relationship motives such as those related to work relationship, kinship, and friendship. Consistent with a motivational perspective, the desire to form a romantic relationship statistically mediated the effect of romantic cues on preference for even numbers. Subsequently, the effect of romantic motives on preference for even numbers is suppressed when mating goals are easy to achieve or a committed romantic pair-bond (with one partner) is not important. Across two essays, my dissertation provides novel insight into the hidden influences of chance and romantic motives on the consumer experience. This work has important implications for consumers, marketers, and researchers. Namely, the conceptual underpinning advanced in both essays provides a richer understanding of two unknown, persistent biases in consumer behavior. Insights from this work can help consumers and marketers design optimal decision environments to enhance enjoyment and find work-arounds for biases in preferences, as well as advance future research.
Advisors/Committee Members: Durante, Kristina M (chair), Monga, Ashwani (internal member), Monga, Alokparna (Sonia) Basu (internal member), Redden, Joseph P (outside member).
Subjects/Keywords: Consumer behavior
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APA (6th Edition):
Kim, Aekyoung, 1. (2018). The effects of chance and romantic motives on consumer preferences. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/57348/
Chicago Manual of Style (16th Edition):
Kim, Aekyoung, 1980-. “The effects of chance and romantic motives on consumer preferences.” 2018. Doctoral Dissertation, Rutgers University. Accessed February 25, 2020.
https://rucore.libraries.rutgers.edu/rutgers-lib/57348/.
MLA Handbook (7th Edition):
Kim, Aekyoung, 1980-. “The effects of chance and romantic motives on consumer preferences.” 2018. Web. 25 Feb 2020.
Vancouver:
Kim, Aekyoung 1. The effects of chance and romantic motives on consumer preferences. [Internet] [Doctoral dissertation]. Rutgers University; 2018. [cited 2020 Feb 25].
Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/57348/.
Council of Science Editors:
Kim, Aekyoung 1. The effects of chance and romantic motives on consumer preferences. [Doctoral Dissertation]. Rutgers University; 2018. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/57348/
Rutgers University
2.
Rank-Christman, Tracy, 1984-.
"Hello my name is …": marketplace (mis)identification and consumption response.
Degree: PhD, Management, 2016, Rutgers University
URL: https://rucore.libraries.rutgers.edu/rutgers-lib/50554/
► Starbucks is known for writing their consumers’ names on their coffee cups. However, it is highly probable that in one day, more than a handful…
(more)
▼ Starbucks is known for writing their consumers’ names on their coffee cups. However, it is highly probable that in one day, more than a handful of consumers will experience having their name incorrectly written on their cup. Aside from coffee, consumers may receive catalogs, takeout orders, or products that have their name directly printed on the item. How does identifying a consumer (incorrectly, correctly, or not at all) impact consumption? In this paper, I introduce “marketplace misidentification,” which I argue, is a type of personal identity threat that is experienced when consumers are called by someone else’s given name (Brewer 1991; Hitlin 2003; Stets and Burke 2000; Tajfel and Turner 1986 for discussions regarding personal identity). In five studies, the effects of marketplace (mis)identification on consumption response are explored. Study 1a, shows that consumers who are identified (i.e., partially identified or identified) consume more (versus those that are unidentified). Study 1b shows that consumers, when identified, consume more, but when misidentified, consume less, and that the latter is mediated by feelings of disrespect. Study 2 shows that misidentified (versus unidentified) consumers engage in compensatory consumption. Study 3 shows that the negative effects of misidentification are strongest for those with lower levels of implicit self-esteem (Greenwald and Banaji 1995). Finally, study 4 shows that self-affirmation (Cohen and Sherman 2014; Steele 1988) mitigates the negative effects of misidentification on consumption.
Advisors/Committee Members: Morrin, Maureen (chair), Henderson, Geraldine Rosa (co-chair), Ringler, Christine (internal member), Harber, Kent (outside member).
Subjects/Keywords: Consumer behavior
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APA ·
Chicago ·
MLA ·
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Manager
APA (6th Edition):
Rank-Christman, Tracy, 1. (2016). "Hello my name is …": marketplace (mis)identification and consumption response. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/50554/
Chicago Manual of Style (16th Edition):
Rank-Christman, Tracy, 1984-. “"Hello my name is …": marketplace (mis)identification and consumption response.” 2016. Doctoral Dissertation, Rutgers University. Accessed February 25, 2020.
https://rucore.libraries.rutgers.edu/rutgers-lib/50554/.
MLA Handbook (7th Edition):
Rank-Christman, Tracy, 1984-. “"Hello my name is …": marketplace (mis)identification and consumption response.” 2016. Web. 25 Feb 2020.
Vancouver:
Rank-Christman, Tracy 1. "Hello my name is …": marketplace (mis)identification and consumption response. [Internet] [Doctoral dissertation]. Rutgers University; 2016. [cited 2020 Feb 25].
Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/50554/.
Council of Science Editors:
Rank-Christman, Tracy 1. "Hello my name is …": marketplace (mis)identification and consumption response. [Doctoral Dissertation]. Rutgers University; 2016. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/50554/
University of Pretoria
3.
Moodley, Desagen.
Consumer
behaviour of the black middle class within the passenger vehicle
market in South Africa.
Degree: Gordon Institute of Business
Science (GIBS), 2010, University of Pretoria
URL: http://hdl.handle.net/2263/23464
► Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study…
(more)
▼ Consumer behaviour focuses on how individuals make
decisions to spend their available resources (time, money, effort)
on consumption-related items. The objective of this research study
was to determine the factors that influence the decision-making
process of the black middle class when purchasing a passenger
vehicle in South Africa. Results of the study confirmed that the
steps in the decision making process were followed by this segment
of the population. Further analysis resulted in establishing both
the product and situational factors that played a vital role in
influencing the purchase decision. It was concluded that the
majority of the black middle class, purchase vehicles primarily out
of necessity and circumstances. Information sources including but
not limited to influential family members were extensively used by
this segment, resulting in an informed decision. This study also
established that extensive alternative evaluation of vehicle brand
options were conducted by the black middle class. Risks factors
were also determined which suggested a strong weighting towards
financial implications of such a decision. The majority confirmed
that that they were satisfied with their choices and the value
derived from their purchases. It was concluded that the same or a
similar process of decision-making would be followed by the black
middle class when purchasing a passenger vehicle.
Advisors/Committee Members: Mr R Machado (advisor).
Subjects/Keywords: UCTD; Consumer
behaviour
Record Details
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APA ·
Chicago ·
MLA ·
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CSE |
Export
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Manager
APA (6th Edition):
Moodley, D. (2010). Consumer
behaviour of the black middle class within the passenger vehicle
market in South Africa. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23464
Chicago Manual of Style (16th Edition):
Moodley, Desagen. “Consumer
behaviour of the black middle class within the passenger vehicle
market in South Africa.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020.
http://hdl.handle.net/2263/23464.
MLA Handbook (7th Edition):
Moodley, Desagen. “Consumer
behaviour of the black middle class within the passenger vehicle
market in South Africa.” 2010. Web. 25 Feb 2020.
Vancouver:
Moodley D. Consumer
behaviour of the black middle class within the passenger vehicle
market in South Africa. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/2263/23464.
Council of Science Editors:
Moodley D. Consumer
behaviour of the black middle class within the passenger vehicle
market in South Africa. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23464
University of Pretoria
4.
Rawat, Junaid Ahmed.
The antecedent
factors and business outcomes of customer delight in fashion
retail.
Degree: Gordon Institute of Business
Science (GIBS), 2010, University of Pretoria
URL: http://hdl.handle.net/2263/23666
► In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners…
(more)
▼ In the highly competitive and dynamic world of fashion
retailing, developing and retaining loyal customers is a
requirement for survival, let alone success. Marketing
practitioners have found that to keep customers loyal, a firm must
go beyond merely satisfying to truly delighting them (Schlossberg,
1990; Arnold, Reynolds, Ponder and Lueg, 2005). However, only
Arnold et al. (2005) explored the concept of customer delight in a
generic (multi-format) retail environment. To the author’s
knowledge, there has not been any similar research conducted in the
South African retail environment and none specific to fashion
apparel retailers. Therefore, the purpose of this study was to
examine customer delight in the context of fashion retailing.
Specifically, qualitative research was conducted to determine the
antecedents and outcomes of delightful shopping experiences for
these customers. Critical incident analysis of 33 depth interviews
with shoppers revealed several factors associated with delightful
shopping experiences and the resultant business outcomes. Together
with presenting a model that fashion retailers can use to stage
delightful shopping experiences, a number of strategic implications
are discussed, and limitations and directions for future research
are also addressed.
Advisors/Committee Members: Ms N Kleyn (advisor).
Subjects/Keywords: UCTD; Consumer
behaviour
Record Details
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Record Details
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Rawat, J. A. (2010). The antecedent
factors and business outcomes of customer delight in fashion
retail. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23666
Chicago Manual of Style (16th Edition):
Rawat, Junaid Ahmed. “The antecedent
factors and business outcomes of customer delight in fashion
retail.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020.
http://hdl.handle.net/2263/23666.
MLA Handbook (7th Edition):
Rawat, Junaid Ahmed. “The antecedent
factors and business outcomes of customer delight in fashion
retail.” 2010. Web. 25 Feb 2020.
Vancouver:
Rawat JA. The antecedent
factors and business outcomes of customer delight in fashion
retail. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/2263/23666.
Council of Science Editors:
Rawat JA. The antecedent
factors and business outcomes of customer delight in fashion
retail. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23666
University of Pretoria
5.
[No author].
Consumer behaviour of the black middle class within the
passenger vehicle market in South Africa
.
Degree: 2010, University of Pretoria
URL: http://upetd.up.ac.za/thesis/available/etd-03252010-135417/
► Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The objective of this research study…
(more)
▼ Consumer behaviour focuses on how individuals make
decisions to spend their available resources (time, money, effort)
on consumption-related items. The objective of this research study
was to determine the factors that influence the decision-making
process of the black middle class when purchasing a passenger
vehicle in South Africa. Results of the study confirmed that the
steps in the decision making process were followed by this segment
of the population. Further analysis resulted in establishing both
the product and situational factors that played a vital role in
influencing the purchase decision. It was concluded that the
majority of the black middle class, purchase vehicles primarily out
of necessity and circumstances. Information sources including but
not limited to influential family members were extensively used by
this segment, resulting in an informed decision. This study also
established that extensive alternative evaluation of vehicle brand
options were conducted by the black middle class. Risks factors
were also determined which suggested a strong weighting towards
financial implications of such a decision. The majority confirmed
that that they were satisfied with their choices and the value
derived from their purchases. It was concluded that the same or a
similar process of decision-making would be followed by the black
middle class when purchasing a passenger vehicle.
Advisors/Committee Members: Mr R Machado (advisor).
Subjects/Keywords: UCTD;
Consumer behaviour
Record Details
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Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
author], [. (2010). Consumer behaviour of the black middle class within the
passenger vehicle market in South Africa
. (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03252010-135417/
Chicago Manual of Style (16th Edition):
author], [No. “Consumer behaviour of the black middle class within the
passenger vehicle market in South Africa
.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020.
http://upetd.up.ac.za/thesis/available/etd-03252010-135417/.
MLA Handbook (7th Edition):
author], [No. “Consumer behaviour of the black middle class within the
passenger vehicle market in South Africa
.” 2010. Web. 25 Feb 2020.
Vancouver:
author] [. Consumer behaviour of the black middle class within the
passenger vehicle market in South Africa
. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25].
Available from: http://upetd.up.ac.za/thesis/available/etd-03252010-135417/.
Council of Science Editors:
author] [. Consumer behaviour of the black middle class within the
passenger vehicle market in South Africa
. [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03252010-135417/
University of Pretoria
6.
[No author].
Mental accounting : the psychology of South African
consumer behaviour
.
Degree: 2010, University of Pretoria
URL: http://upetd.up.ac.za/thesis/available/etd-03312010-150555/
► When standard economic theories failed to be consistent predictors of consumer behaviour, Thaler (1980, 1985) developed the theory of mental accounting, which takes behavioural factors…
(more)
▼ When standard economic theories failed to be
consistent predictors of
consumer behaviour, Thaler (1980, 1985)
developed the theory of mental accounting, which takes behavioural
factors into consideration. Prelec&Loewenstein (1998),
Heath&Soll (1996) and Gourville&Soman (1998) extended
Thaler’s (1980,1985) work to develop the theories of prospective
accounting, mental budgeting, and payment depreciation of the sunk
cost effect. The purpose of this research is to use the
methodologies of Prelec& Loewenstein (1998), Heath&Soll
(1996), and Gourville&Soman (1998) to determine whether their
theories of mental accounting exist amongst South African
consumers. If this is found to be the case, the findings can be
used by marketers towards the creation of a strategy that could
exploit these effects. This research shows that there is
insufficient evidence for the existence of mental budgeting amongst
South African consumers. However, there is significant evidence for
the existence of prospective accounting and the sunk cost effect.
In addition, a variation of payment depreciation was found to
exist. Thus, mental accounting has been shown to exist amongst
South African consumers.
Advisors/Committee Members: Prof D Beaty (advisor).
Subjects/Keywords: UCTD;
Consumer behaviour
Record Details
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Record Details
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« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
author], [. (2010). Mental accounting : the psychology of South African
consumer behaviour
. (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03312010-150555/
Chicago Manual of Style (16th Edition):
author], [No. “Mental accounting : the psychology of South African
consumer behaviour
.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020.
http://upetd.up.ac.za/thesis/available/etd-03312010-150555/.
MLA Handbook (7th Edition):
author], [No. “Mental accounting : the psychology of South African
consumer behaviour
.” 2010. Web. 25 Feb 2020.
Vancouver:
author] [. Mental accounting : the psychology of South African
consumer behaviour
. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25].
Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-150555/.
Council of Science Editors:
author] [. Mental accounting : the psychology of South African
consumer behaviour
. [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-150555/
University of Pretoria
7.
[No author].
The antecedent factors and business outcomes of
customer delight in fashion retail
.
Degree: 2010, University of Pretoria
URL: http://upetd.up.ac.za/thesis/available/etd-03312010-152144/
► In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners…
(more)
▼ In the highly competitive and dynamic world of
fashion retailing, developing and retaining loyal customers is a
requirement for survival, let alone success. Marketing
practitioners have found that to keep customers loyal, a firm must
go beyond merely satisfying to truly delighting them (Schlossberg,
1990; Arnold, Reynolds, Ponder and Lueg, 2005). However, only
Arnold et al. (2005) explored the concept of customer delight in a
generic (multi-format) retail environment. To the author’s
knowledge, there has not been any similar research conducted in the
South African retail environment and none specific to fashion
apparel retailers. Therefore, the purpose of this study was to
examine customer delight in the context of fashion retailing.
Specifically, qualitative research was conducted to determine the
antecedents and outcomes of delightful shopping experiences for
these customers. Critical incident analysis of 33 depth interviews
with shoppers revealed several factors associated with delightful
shopping experiences and the resultant business outcomes. Together
with presenting a model that fashion retailers can use to stage
delightful shopping experiences, a number of strategic implications
are discussed, and limitations and directions for future research
are also addressed.
Advisors/Committee Members: Ms N Kleyn (advisor).
Subjects/Keywords: UCTD;
Consumer behaviour
Record Details
Similar Records
Cite
Share »
Record Details
Similar Records
Cite
« Share
❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
author], [. (2010). The antecedent factors and business outcomes of
customer delight in fashion retail
. (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03312010-152144/
Chicago Manual of Style (16th Edition):
author], [No. “The antecedent factors and business outcomes of
customer delight in fashion retail
.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020.
http://upetd.up.ac.za/thesis/available/etd-03312010-152144/.
MLA Handbook (7th Edition):
author], [No. “The antecedent factors and business outcomes of
customer delight in fashion retail
.” 2010. Web. 25 Feb 2020.
Vancouver:
author] [. The antecedent factors and business outcomes of
customer delight in fashion retail
. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25].
Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-152144/.
Council of Science Editors:
author] [. The antecedent factors and business outcomes of
customer delight in fashion retail
. [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03312010-152144/
Hong Kong University of Science and Technology
8.
Wang, Tingting.
Motivational antecedents and behavioral consequences of cuteness in marketing.
Degree: 2014, Hong Kong University of Science and Technology
URL: http://repository.ust.hk/ir/Record/1783.1-72531
;
https://doi.org/10.14711/thesis-b1432339
;
http://repository.ust.hk/ir/bitstream/1783.1-72531/1/th_redirect.html
► Cuteness is an under-investigated marketing element in consumer research. This thesis investigates the motivational antecedents of consumers’ perceptions of cuteness, and explores consumers’ reactions to…
(more)
▼ Cuteness is an under-investigated marketing element in consumer research. This thesis investigates the motivational antecedents of consumers’ perceptions of cuteness, and explores consumers’ reactions to cute stimuli. I propose that individual differences in approach motivation (Behavioral Approach System, BAS) are predictive of their reactions to cuteness, and consequently moderate their reactions to cuteness via two different mechanisms: inference-making (essay 1) and aroused emotion (essay 2). In particular, the first essay demonstrates that consumers with strong BAS perceive cute stimuli as cuter and like cute entities more. High-BAS consumers also infer cute products as being more vulnerable, which in turn affects their reactions to cute (vs. non-cute) malfunctioned products in an unfavorable direction. With lab experiments and field study, essay 2 demonstrates that cute stimuli motivate consumers to engage in prosocial behaviors, such as charitable donations and recycling, driven by the tenderness emotion elicited by cuteness. Across lab experiments and one large-scale field study, I found support for the proposed positive effect of cuteness in enhancing people’s prosocial behavior and the underlying mechanism. This thesis adds to research on cuteness, contributes to the growing research on the mediating effect of inference making on consumer behavior, and also adds to the emotion literature by revealing the influence of tenderness on consumers’ behavior. Collectively, this investigation leads to a better understanding of the antecedents and downstream consequences of cuteness on consumer behavior.
Subjects/Keywords: Marketing
; Consumer behavior
Record Details
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Record Details
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Wang, T. (2014). Motivational antecedents and behavioral consequences of cuteness in marketing. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-72531 ; https://doi.org/10.14711/thesis-b1432339 ; http://repository.ust.hk/ir/bitstream/1783.1-72531/1/th_redirect.html
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Wang, Tingting. “Motivational antecedents and behavioral consequences of cuteness in marketing.” 2014. Thesis, Hong Kong University of Science and Technology. Accessed February 25, 2020.
http://repository.ust.hk/ir/Record/1783.1-72531 ; https://doi.org/10.14711/thesis-b1432339 ; http://repository.ust.hk/ir/bitstream/1783.1-72531/1/th_redirect.html.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Wang, Tingting. “Motivational antecedents and behavioral consequences of cuteness in marketing.” 2014. Web. 25 Feb 2020.
Vancouver:
Wang T. Motivational antecedents and behavioral consequences of cuteness in marketing. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2014. [cited 2020 Feb 25].
Available from: http://repository.ust.hk/ir/Record/1783.1-72531 ; https://doi.org/10.14711/thesis-b1432339 ; http://repository.ust.hk/ir/bitstream/1783.1-72531/1/th_redirect.html.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Wang T. Motivational antecedents and behavioral consequences of cuteness in marketing. [Thesis]. Hong Kong University of Science and Technology; 2014. Available from: http://repository.ust.hk/ir/Record/1783.1-72531 ; https://doi.org/10.14711/thesis-b1432339 ; http://repository.ust.hk/ir/bitstream/1783.1-72531/1/th_redirect.html
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Hong Kong University of Science and Technology
9.
Zheng, Song.
Price and service competition with consumer behavior.
Degree: 2012, Hong Kong University of Science and Technology
URL: http://repository.ust.hk/ir/Record/1783.1-7485
;
https://doi.org/10.14711/thesis-b1165785
;
http://repository.ust.hk/ir/bitstream/1783.1-7485/1/th_redirect.html
► This thesis investigates two issues in operations management. The first one is dynamic price and service competition when consumers learn. We study it under two…
(more)
▼ This thesis investigates two issues in operations management. The first one is dynamic price and service competition when consumers learn. We study it under two market environments: the market with and without dominant firms. The second one is price and quality competition with reference-dependent preference. We consider a market consisting of a large number of competing service facilities. They provide products at different prices and different waiting times. Consumers tradeoff between the price and the waiting time and make purchase decisions. Particularly, unlike prices, services are experienced only after consumers purchase products. Hence, previous shopping experiences greatly influence consumers’ estimates of the waiting times of different firms. First, we study firms’ strategies on price and service in the market without dominant firms when consumers learn. We model how customers learn about service and imbed this learning process into firms’ selection of price and service over time. We then explore how firms tradeoff between prices and services in an evolving dynamic game. We also examine how the long-run equilibrium price and service are affected by customer learning behavior, their sensitivity to price and service, and capacity cost structures. Second, we study firms’ strategies on price and service in the market with dominant firms. We investigate how the market structure affects firms’ optimal strategy of price and service. Particularly, when the market is highly concentrated (i.e., there is a dominant firm), how does it shift the average industry state and the gaming behavior of competing firms? We analyze optimal strategies of both the dominant firm and fringe firms. We show that optimal strategies may converge or oscillate under different situations. We also investigate the interaction of price and service between the dominant firm and fringe firms. Finally, we study a model of two firms offering differentiated products in a covered duopoly market. They simultaneously choose the quality of the product and then compete in price. Customers decide which firm to purchase from based on a general utility function comprised of the standard consumption utility and the comparative utility which captures the reference-dependent value. We investigate the optimal pricing and quality decisions for each firm under the reference dependency effect. We also study the impact the reference dependency has on the market share and profit of each firm.
Subjects/Keywords: Competition
; Consumer behavior
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APA (6th Edition):
Zheng, S. (2012). Price and service competition with consumer behavior. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-7485 ; https://doi.org/10.14711/thesis-b1165785 ; http://repository.ust.hk/ir/bitstream/1783.1-7485/1/th_redirect.html
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Zheng, Song. “Price and service competition with consumer behavior.” 2012. Thesis, Hong Kong University of Science and Technology. Accessed February 25, 2020.
http://repository.ust.hk/ir/Record/1783.1-7485 ; https://doi.org/10.14711/thesis-b1165785 ; http://repository.ust.hk/ir/bitstream/1783.1-7485/1/th_redirect.html.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Zheng, Song. “Price and service competition with consumer behavior.” 2012. Web. 25 Feb 2020.
Vancouver:
Zheng S. Price and service competition with consumer behavior. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2012. [cited 2020 Feb 25].
Available from: http://repository.ust.hk/ir/Record/1783.1-7485 ; https://doi.org/10.14711/thesis-b1165785 ; http://repository.ust.hk/ir/bitstream/1783.1-7485/1/th_redirect.html.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Zheng S. Price and service competition with consumer behavior. [Thesis]. Hong Kong University of Science and Technology; 2012. Available from: http://repository.ust.hk/ir/Record/1783.1-7485 ; https://doi.org/10.14711/thesis-b1165785 ; http://repository.ust.hk/ir/bitstream/1783.1-7485/1/th_redirect.html
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Nelson Mandela Metropolitan University
10.
Duh, Helen Inseng.
Money attitudes and materialism among generation Y South Africans: a life-course study.
Degree: Faculty of Business and Economic Sciences, 2011, Nelson Mandela Metropolitan University
URL: http://hdl.handle.net/10948/d1008612
► Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists.…
(more)
▼ Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first…
Subjects/Keywords: Consumers – Research; Materialism; Consumer – Behaviour; Consumer credit
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APA (6th Edition):
Duh, H. I. (2011). Money attitudes and materialism among generation Y South Africans: a life-course study. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1008612
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Duh, Helen Inseng. “Money attitudes and materialism among generation Y South Africans: a life-course study.” 2011. Thesis, Nelson Mandela Metropolitan University. Accessed February 25, 2020.
http://hdl.handle.net/10948/d1008612.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Duh, Helen Inseng. “Money attitudes and materialism among generation Y South Africans: a life-course study.” 2011. Web. 25 Feb 2020.
Vancouver:
Duh HI. Money attitudes and materialism among generation Y South Africans: a life-course study. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2011. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10948/d1008612.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Duh HI. Money attitudes and materialism among generation Y South Africans: a life-course study. [Thesis]. Nelson Mandela Metropolitan University; 2011. Available from: http://hdl.handle.net/10948/d1008612
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Technical University of Lisbon
11.
Cruz, Mariangela.
Comportamento e perfil do consumidor de alimentos biológicos em Portugal.
Degree: 2011, Technical University of Lisbon
URL: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4090
► Mestrado em Engenharia Alimentar - Instituto Superior de Agronomia
The organic food consumption in Portugal and in the world has increased throughout the years, so…
(more)
▼ Mestrado em Engenharia Alimentar - Instituto Superior de Agronomia
The organic food consumption in Portugal and in the world has increased throughout the years, so the understanding of the behavior and the profile of the organic food consumer is important, especially for the food industry sector.
The aim of this work is to identify and characterize the Portuguese organic food consumer. Specifically, we study the frequency of organic food purchase, the places of purchase, the types of organic food that are consumed more often, the motivation to purchase this food, the perception about organic food, the consumer´s lifestyle, and the demographic characteristics.
In this work, we introduce a literature review on the theme of organic food and a questionnaire, which was used to study the aforementioned topics and has been answered by 602 people through the internet. After the dada analysis using univariate analysis, Qui-Square test and kruskal-Wallis test, we were able to draw some conclusions about the Portuguese consumer profile.
We conclude that the Portuguese consumers who regularly buy organic food are women between 35 and 54 years old. The consumers tend to buy organic vegetables, fruits and eggs, and they prefer to buy these food items in local and street markets. Moreover, the consumer’s main motivations to buy organic food are because they are healthier and more flavorful
Advisors/Committee Members: Duarte, Maria Filomena Ramos, Barreira, Maria Madalena Antas.
Subjects/Keywords: organic food; consumer behaviour; consumer profile; questionnaire
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APA (6th Edition):
Cruz, M. (2011). Comportamento e perfil do consumidor de alimentos biológicos em Portugal. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4090
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Cruz, Mariangela. “Comportamento e perfil do consumidor de alimentos biológicos em Portugal.” 2011. Thesis, Technical University of Lisbon. Accessed February 25, 2020.
http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4090.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Cruz, Mariangela. “Comportamento e perfil do consumidor de alimentos biológicos em Portugal.” 2011. Web. 25 Feb 2020.
Vancouver:
Cruz M. Comportamento e perfil do consumidor de alimentos biológicos em Portugal. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Feb 25].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4090.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Cruz M. Comportamento e perfil do consumidor de alimentos biológicos em Portugal. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4090
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
North-West University
12.
Jide-Akinwale, Efe.
Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
.
Degree: 2013, North-West University
URL: http://hdl.handle.net/10394/10614
► The global apparel market is an increasingly desirable industry sector for many marketers. The apparel retail industry in South Africa has experienced significant growth since…
(more)
▼ The global apparel market is an increasingly desirable industry sector for many marketers. The apparel retail industry in South Africa has experienced significant growth since the year 2000. In 2009, South Africans spent approximately R57 million on apparel items (Statistics South Africa, 2009). On average, South Africans spend R600 or more per month on apparel, making the apparel industry a very lucrative market. Consumer socialisation is the process by which the youth gain the necessary skills and knowledge that enable them to function as consumers in the marketplace. Consumer socialisation highlights the sources of consumer influences or ‘socialisation agents’ that transfer norms, develop attitudes, motivations and behaviour to the learner. Consumer attitudes, behaviour and skills are acquired through socialisation agents such as parents (father, mother and guardian), peers (brothers, sisters and friends) and the mass media (newspaper, television, radio, magazines) The Generation Y cohort (defined as individuals born between 1986 and 2005) is described as the largest and most profitable consumer group for marketers. Generation Y is a lucrative and growing market segment, particularly for apparel retailers. Apparel includes clothing, shoes, jewellery and cosmetics. Those Generation Y members engaged in tertiary education represent an especially important segment given that tertiary education often translates into higher future earning potential and a higher social status within a community and among peers. The primary objective of this research study was to investigate Generation Y students’ attitudes towards the influence of socialisation agents’ on apparel purchasing intentions in South Africa. The target population used in this research study was defined as full-time Generation Y undergraduate students, aged between 18-24 years, who were enrolled at public higher education institutions (HEIs) in South Africa in 2013. The sampling frame comprised the 23 registered South African public HEIs. A non-probability judgement sample method was used to narrow this sampling frame down to two HEI campuses situated in the Gauteng Province. For this study, a convenience sample of 500 full-time Generation Y students who were registered at these two South African HEI campuses during 2013 was drawn. A self-administered questionnaire was used for the collection of primary data for this research study. Academic staff at each of the two HEIs were contacted and asked if they would assist with the distribution of the survey questionnaire to students during class. The attitude towards the influence of socialisation agents on apparel purchasing intentions was measured based on peers, parents and the media. The outcomes from this research study suggest that Generation Y students do not perceive the influence of socialisation agents (peers/parents/media) as being particularly positive. While there was a significant positive relationship between their perceptions concerning the influence of peers, parents and media on apparel purchasing,…
Subjects/Keywords: Consumer behaviour;
Generation Y;
Consumer socialisation
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APA ·
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APA (6th Edition):
Jide-Akinwale, E. (2013). Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/10614
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Jide-Akinwale, Efe. “Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
.” 2013. Thesis, North-West University. Accessed February 25, 2020.
http://hdl.handle.net/10394/10614.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Jide-Akinwale, Efe. “Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
.” 2013. Web. 25 Feb 2020.
Vancouver:
Jide-Akinwale E. Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
. [Internet] [Thesis]. North-West University; 2013. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10394/10614.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Jide-Akinwale E. Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
. [Thesis]. North-West University; 2013. Available from: http://hdl.handle.net/10394/10614
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Guelph
13.
Rath, Suzanne.
You've Got a Friend in Me: Including the Brand in the Self through Brand Relationships.
Degree: 2013, University of Guelph
URL: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7376
► Brand relationship literature assumes that consumers draw little distinction between the relationships consumers have with brands and those they have with people. However, are brand…
(more)
▼ Brand relationship literature assumes that consumers draw little distinction between the relationships consumers have with brands and those they have with people. However, are brand relationships and human relationships really so similar? This research builds on the application of the Self Expansion Model (Aron & Aron, 1986) to brand relationship theory by revealing an indirect effect and a boundary condition to explain how and when brand relationships influence the pattern of resource allocation strategies that reflect a cognitive merging of “self” and “brand” thereby demonstrating a departure from the resource allocation strategies of interpersonal relationships (Aron et al., 1991).
Advisors/Committee Members: Mark, Tanya (advisor).
Subjects/Keywords: Consumer-Brand Relationships; Self; Other; Consumer Behaviour
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APA (6th Edition):
Rath, S. (2013). You've Got a Friend in Me: Including the Brand in the Self through Brand Relationships. (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7376
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Rath, Suzanne. “You've Got a Friend in Me: Including the Brand in the Self through Brand Relationships.” 2013. Thesis, University of Guelph. Accessed February 25, 2020.
https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7376.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Rath, Suzanne. “You've Got a Friend in Me: Including the Brand in the Self through Brand Relationships.” 2013. Web. 25 Feb 2020.
Vancouver:
Rath S. You've Got a Friend in Me: Including the Brand in the Self through Brand Relationships. [Internet] [Thesis]. University of Guelph; 2013. [cited 2020 Feb 25].
Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7376.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Rath S. You've Got a Friend in Me: Including the Brand in the Self through Brand Relationships. [Thesis]. University of Guelph; 2013. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7376
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Alberta
14.
Chen, Qing.
Measuring Consumer Resistance to Innovation in Meat
Packaging-Evidence from Choice Experiments.
Degree: MS, Department of Resource Economics and Environmental
Sociology, 2012, University of Alberta
URL: https://era.library.ualberta.ca/files/q811kj90x
► In this thesis, consumers’ perceptions and willingness-to-pay for a new packaging technology for beef steaks, vacuum packaging, are measured using real choice experiments and different…
(more)
▼ In this thesis, consumers’ perceptions and
willingness-to-pay for a new packaging technology for beef steaks,
vacuum packaging, are measured using real choice experiments and
different information scenarios. The findings suggest that
information plays an important role in consumers’ attitudes towards
vacuum packaged beef steaks: beneficial information affects
consumers’ behaviour in a positive way and is more dominant after
negative information has been provided. There was no significant
evidence to support that consumers are willing to pay more for beef
steak with a long shelf-life or beef ageing. The Food Technology
Neophobia Scale (FTNS) was used to measure differences in
consumers’ perceptions of food innovation. The findings show that
there were no significant relationships between socio-demographic
characteristics with FTNS. Using mixed logit models, a consumer’s
willingness to purchase vacuum packaged beef steak increased with
the education level, the income level, the presence of children in
the household, and decreased with FTNS scores.
Subjects/Keywords: Meat packaging; Consumer behaviour; Innovation
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APA ·
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APA (6th Edition):
Chen, Q. (2012). Measuring Consumer Resistance to Innovation in Meat
Packaging-Evidence from Choice Experiments. (Masters Thesis). University of Alberta. Retrieved from https://era.library.ualberta.ca/files/q811kj90x
Chicago Manual of Style (16th Edition):
Chen, Qing. “Measuring Consumer Resistance to Innovation in Meat
Packaging-Evidence from Choice Experiments.” 2012. Masters Thesis, University of Alberta. Accessed February 25, 2020.
https://era.library.ualberta.ca/files/q811kj90x.
MLA Handbook (7th Edition):
Chen, Qing. “Measuring Consumer Resistance to Innovation in Meat
Packaging-Evidence from Choice Experiments.” 2012. Web. 25 Feb 2020.
Vancouver:
Chen Q. Measuring Consumer Resistance to Innovation in Meat
Packaging-Evidence from Choice Experiments. [Internet] [Masters thesis]. University of Alberta; 2012. [cited 2020 Feb 25].
Available from: https://era.library.ualberta.ca/files/q811kj90x.
Council of Science Editors:
Chen Q. Measuring Consumer Resistance to Innovation in Meat
Packaging-Evidence from Choice Experiments. [Masters Thesis]. University of Alberta; 2012. Available from: https://era.library.ualberta.ca/files/q811kj90x
University of Johannesburg
15.
Anderson, Pamela.
Investigating shopper behaviour in a routine food purchasing situation.
Degree: 2008, University of Johannesburg
URL: http://hdl.handle.net/10210/253
► Decision-making is more complex and even more important for consumers today than in the past. Today’s consumers has a wealth of information sources to their…
(more)
▼ Decision-making is more complex and even more important for consumers today than in the past. Today’s consumers has a wealth of information sources to their disposal, through advertising, news articles, direct mailings and word of mouth , in addition, there is a variety of stores and shopping malls that has broaden the sphere for consumer choice, and in the process complicated decision - making. Consumers purchase intentions and decision that lead to the purchase are closely related to their future purchase behaviour. That is, a consumer who has used and is satisfied with a brand is likely to try it again on a future purchase occasion and is likely to follow this up with actual purchase of the brand. In this instance attitude is important to marketers not because it predicts what brands a consumers will buy, but because it can explain why they buy the brand they do. There is a need to explore and understand consumer shopping behaviour and purchase drivers within the fruit juice category. The refrigerated fruit juice category presents much confusion to the consumer and/ or shoppers, (consumer and shopper being used inter changeable) and makes it difficult to shop the category. There are many choices and lack of clarity around fruit juice types, therefore there is also a need to quantify how shoppers shop the fruit juice category. As part of a category approach to business management, consumer insights can improve merchandise positioning and promotion of the fruit juice category. The purpose and importance of the study is to gain insights into how shoppers select fruit juice(s), identify patterns of shopping behaviour. To determine how involved are shoppers in the category when selecting and purchasing their fruit juice, and to what level their commit to they selected fruit juice type. The purpose is not to produce a definitive conclusion or generalisable results, because shopper behaviour, will differ depending on store type, day of the week and day time part , but rather to form a basis to begin to understand the shoppers dynamics for the fruit juice category. Insights gained and understanding of category purchase drivers, will enable the development of an optimal category flow (shop shelf merchandising lay out) ensuring overall improvements for the category ensuring that shopper needs are met, which in turn would result in an improved shopping experience. This will also allow for an optimal marketing mix for the various brands for the different fruit juice types, that, will ensure that the brand increased its potential to be selected in-store and therefore increase its rate of sale. The literature reviewed, illustrated the complexity of consumer behaviour, as one is dealing with human behaviour, that is not always easy to comprehend, because many factors influence behaviour. These factors vary from internal factors and external factors. One can therefore not deal with the topic on consumer behaviour and look at factors in isolation, one should attempt to have a holistic approach as the literature suggest because…
Subjects/Keywords: consumer behaviour
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APA ·
Chicago ·
MLA ·
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Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Anderson, P. (2008). Investigating shopper behaviour in a routine food purchasing situation. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/253
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Anderson, Pamela. “Investigating shopper behaviour in a routine food purchasing situation.” 2008. Thesis, University of Johannesburg. Accessed February 25, 2020.
http://hdl.handle.net/10210/253.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Anderson, Pamela. “Investigating shopper behaviour in a routine food purchasing situation.” 2008. Web. 25 Feb 2020.
Vancouver:
Anderson P. Investigating shopper behaviour in a routine food purchasing situation. [Internet] [Thesis]. University of Johannesburg; 2008. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10210/253.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Anderson P. Investigating shopper behaviour in a routine food purchasing situation. [Thesis]. University of Johannesburg; 2008. Available from: http://hdl.handle.net/10210/253
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Zambia
16.
Kahinga, Kajimo L.
The spatial behaviour of Manda Hill Complex Users
.
Degree: 2015, University of Zambia
URL: http://hdl.handle.net/123456789/3927
► The visit to a store or a shopping center is a result of a choice made by the consumer between - typically a small number…
(more)
▼ The visit to a store or a shopping center is a result of a choice made by the consumer between - typically a small number of possible options that include privacy and separation from others, critical distance, time constraints and freedom to move around. This study examines some of the factors that influence the spatial behaviour of Manda Hill complex users. This was done by assessing how privacy, critical distance, time constraints and freedom to move around influence the consumers to use Manda Hill complex. The sample size was non-randomly selected and comprised of 30 males and 30 females. An interview schedule was used. Independent factors studied included levels of education, income and area of residence. The study shows that despite most people enjoying their privacy, it least influences them to use Manda Hill complex. Critical distance and proximity to the Manda Hill complex influences the users in that more people who stay near-by use it more often. Further, the spatial behavior of the Manda Hill complex users is mostly influenced by the convenience of doing business in one place. This reduces the time one spends on doing business The spatial behavior is in addition influenced by the freedom to move around, though some users felt that their freedom is sometimes disturbed by over crowding.Noteworthy, the study was limited because some respondents were reluctant or busy to give out answers. More especially was the limitation due to fact that the variables are related to cognitive structures and hence difficult to measure and analyse.
Subjects/Keywords: Retail Trade;
Consumer Behaviour-Zambia
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APA ·
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MLA ·
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Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Kahinga, K. L. (2015). The spatial behaviour of Manda Hill Complex Users
. (Thesis). University of Zambia. Retrieved from http://hdl.handle.net/123456789/3927
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Kahinga, Kajimo L. “The spatial behaviour of Manda Hill Complex Users
.” 2015. Thesis, University of Zambia. Accessed February 25, 2020.
http://hdl.handle.net/123456789/3927.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Kahinga, Kajimo L. “The spatial behaviour of Manda Hill Complex Users
.” 2015. Web. 25 Feb 2020.
Vancouver:
Kahinga KL. The spatial behaviour of Manda Hill Complex Users
. [Internet] [Thesis]. University of Zambia; 2015. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/123456789/3927.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Kahinga KL. The spatial behaviour of Manda Hill Complex Users
. [Thesis]. University of Zambia; 2015. Available from: http://hdl.handle.net/123456789/3927
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Massey University
17.
Pittiporn Ounsuvan.
Food packaging and its influence on Thai' elderly consumer's [sic] food choices.
Degree: Master of Packaging Technology, 2010, Massey University
URL: http://hdl.handle.net/10179/2277
► Advancing age is leading to changes in consumer needs, desires and aptitude. One need which is continuous, regardless of age, is the need for food.…
(more)
▼ Advancing age is leading to changes in consumer needs, desires and aptitude. One need
which is continuous, regardless of age, is the need for food. For some consumer’s [sic] age
associated change can consequently limit their ability in grocery shopping and opening
of food packages. Openability of food packaging for aged consumer is seen to be a
major problem because some types of packages are difficult to open. As a consequence
there is an actual need to provide elderly consumers with more supportive environment
when grocery shopping and supportive instrument when using the packages by
providing sufficient packaging functions.
This research is in grocery shopping behaviour and attitude of older consumer (60 +) in
different culture associated with various different types of food packaging and
packaging utilisation. The aim of this research was to determine the different culture of
consumers in grocery shopping behaviour and experience of elder consumers in
Bangkok, Thailand with the aged from 60 years and over.
Data collection involved quantitative (Questionnaire survey) and qualitative (Focus
group) with elder consumers aged from 60 years. The quantitative findings are collected
from a consumer questionnaire (n= 100), which mainly focused on consumer grocery
shopping behaviour related to packaging utilisation and problems encountered. The
result of questionnaire collections were then analysed using the Statistical Package for
Social Science (SPSS) version 15. Next, qualitative Focus groups defined in depth the
grocery shopping experience as well as packaging utilisation. Each focus group
consisted of six or seven adults and was carried out in a familiar social setting. Both the
qualitative and quantitative results have identified shopping patterns and motivations for
purchase decisions among this age group, and show that elderly consumer interface with
both positive and negative experiences when accessing food products.
The result shows that the majority of elder people in Bangkok normally go grocery
shopping on a weekly basis in one of the multiple food retailers. Most of the
participants had already retired from work and they are commonly living with their
family member but they do their own house work. However, living situation did not have any affect [sic] in grocery shopping or packaging utilisation. Education and income
could be factors that affect purchase decisions and packaging used. Packaging labels
seems to be a major problem for aged consumers, as they find them difficult to read. In
terms of packaging utilisation, most problems occurred with the packaging closure
rather than packaging itself. Consumer health can affect packaging utilisation and
openability of some type of packages which could lead to injury. The thesis discusses
the advantages and disadvantages of various different types of food packaging.
Subjects/Keywords: Consumer behaviour;
Older consumers
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APA (6th Edition):
Ounsuvan, P. (2010). Food packaging and its influence on Thai' elderly consumer's [sic] food choices. (Masters Thesis). Massey University. Retrieved from http://hdl.handle.net/10179/2277
Chicago Manual of Style (16th Edition):
Ounsuvan, Pittiporn. “Food packaging and its influence on Thai' elderly consumer's [sic] food choices.” 2010. Masters Thesis, Massey University. Accessed February 25, 2020.
http://hdl.handle.net/10179/2277.
MLA Handbook (7th Edition):
Ounsuvan, Pittiporn. “Food packaging and its influence on Thai' elderly consumer's [sic] food choices.” 2010. Web. 25 Feb 2020.
Vancouver:
Ounsuvan P. Food packaging and its influence on Thai' elderly consumer's [sic] food choices. [Internet] [Masters thesis]. Massey University; 2010. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10179/2277.
Council of Science Editors:
Ounsuvan P. Food packaging and its influence on Thai' elderly consumer's [sic] food choices. [Masters Thesis]. Massey University; 2010. Available from: http://hdl.handle.net/10179/2277
Universidade Nova
18.
Pascoal, Ana Carolina Santos.
Medium-short-term and repetition effects of advergames on children consumer behaviour.
Degree: 2013, Universidade Nova
URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823
► A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business…
(more)
▼ A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The goal of this project is to understand whether advergames have short- and mediumterm
impact on children’s preferences and choices for certain types of products and brands, and whether repeated exposure is significantly relevant in shaping these
behaviours. Past literature has focused essentially on the immediate effects of single exposures to advergames, rather than on the medium- or long-term ones and therefore with this study we will reduce the existent gap in the literature. We used a sample of 104 children aged 6-9 years old divided into three groups. Our results confirmed the existence of all the expected effects, and thus exposure to advergames has immediate and medium-term effects on the child’s preferences and choices of the brand depicted on the advergame and on that product category. We also concluded that repeated exposure to the advergame enhances all the effects on the brand, but not on the product category.
Advisors/Committee Members: Agante, Luísa.
Subjects/Keywords: Advergames; Children; Consumer behaviour; Obesity
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APA (6th Edition):
Pascoal, A. C. S. (2013). Medium-short-term and repetition effects of advergames on children consumer behaviour. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Pascoal, Ana Carolina Santos. “Medium-short-term and repetition effects of advergames on children consumer behaviour.” 2013. Thesis, Universidade Nova. Accessed February 25, 2020.
http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Pascoal, Ana Carolina Santos. “Medium-short-term and repetition effects of advergames on children consumer behaviour.” 2013. Web. 25 Feb 2020.
Vancouver:
Pascoal ACS. Medium-short-term and repetition effects of advergames on children consumer behaviour. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2020 Feb 25].
Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Pascoal ACS. Medium-short-term and repetition effects of advergames on children consumer behaviour. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Delft University of Technology
19.
Roorda, H.
Vleesch noch Visch:.
Degree: 2012, Delft University of Technology
URL: http://resolver.tudelft.nl/uuid:73ba518f-00cb-4a8b-b857-27c622f717e6
► The goal of the new brand ‘Vleesch noch Visch’ is to reduce meat and fish consumption in the Netherlands. Reasons for this are the high…
(more)
▼ The goal of the new brand ‘Vleesch noch Visch’ is to reduce meat and fish consumption in the Netherlands. Reasons for this are the high consumption of meat, the unhealthy influences of meat on the consumer’s personal health, and the high environmental impact of the bio industry. The target group for this new brand are those who want to eat more environmental friendly and nutritious meals, but lack the knowledge of how this could be put into practice. Where eating more vegetarian meals provides the solution for the mentioned problems, three thresholds (taste, convenience, and education) prevent consumers from eating these vegetarian meals. The ‘Vleesch noch Visch’ products will reduce all three thresholds in a positive manner to support consumers during the process of creating vegetarian meals. This does also lead to a new perception of a vegetarian meal.
By starting with the current diet, a composition of meat, potatoes, and vegetables, the new created vegetarian meal exists of three similar elements; sauce, vegetables, and carbohydrates. Here, the ‘Vleesch noch Visch’ product line focuses on the sauce, which will be made based on personal flavours and desires. To create this sauce, spice mixes, each representing one cultural kitchen, will be combined with a protein-rich basic sauce. By selling the spices and basic sauces separately, the interaction of making combinations is stimulated. Here, each basic sauce is combinable with at least two spice mixes. The amount of five spice mixes and five protein-rich basic sauces, results in thirteen delicious combinations. In order to understand the possible combinations, each ‘Vleesch noch Visch’ product has a combination key, which visually communicates the possible combinations. When these keys match, a delicious combination is guaranteed.
The created sauce guarantees a delicious and nutritious ingredient for a dish. To complete the meal, the combination of the ‘Vleesch noch Visch’ products has to be combined with vegetables and carbohydrates. However, since these products are not part of the product line, the complete meals are promoted via meal tips and online recipes. These meal tips are stickers pasted on the lids of each ‘Vleesch noch Visch’ product. Each sticker communicates the possible ingredients for a meal. Since there is no universal sticker, each packaging could promote another meal. During the cooking process, the online recipes help guiding the
consumer systematically. An additional feature of the online recipe database is a suggestions generator. This tool will let a
consumer explore which combination of ingredients lead to a delicious meal. Here, the
consumer himself will search for the ingredients of his meal and think of which cooking techniques to apply. Next to that, individual stickers in the vegetables department will also promote ‘Vleesch noch Visch’. These are similar sticker as the meal tips, however this sticker only communicates with which spice mix or basic sauce that individual vegetable could be combined. Again, this provides the…
Advisors/Committee Members: Wormgoor, R., Jepma, E.J..
Subjects/Keywords: vegetarianism; sustainable; consumer behaviour; retail
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Manager
APA (6th Edition):
Roorda, H. (2012). Vleesch noch Visch:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:73ba518f-00cb-4a8b-b857-27c622f717e6
Chicago Manual of Style (16th Edition):
Roorda, H. “Vleesch noch Visch:.” 2012. Masters Thesis, Delft University of Technology. Accessed February 25, 2020.
http://resolver.tudelft.nl/uuid:73ba518f-00cb-4a8b-b857-27c622f717e6.
MLA Handbook (7th Edition):
Roorda, H. “Vleesch noch Visch:.” 2012. Web. 25 Feb 2020.
Vancouver:
Roorda H. Vleesch noch Visch:. [Internet] [Masters thesis]. Delft University of Technology; 2012. [cited 2020 Feb 25].
Available from: http://resolver.tudelft.nl/uuid:73ba518f-00cb-4a8b-b857-27c622f717e6.
Council of Science Editors:
Roorda H. Vleesch noch Visch:. [Masters Thesis]. Delft University of Technology; 2012. Available from: http://resolver.tudelft.nl/uuid:73ba518f-00cb-4a8b-b857-27c622f717e6
20.
Francisquinho, Ana Margarida Nunes.
Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines.
Degree: 2013, RCAAP
URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8012
► JEL Classification System: M3, I1
Portugal, like the rest of the world, is going through a huge economic crisis, in this sense; other types of…
(more)
▼ JEL Classification System: M3, I1
Portugal, like the rest of the world, is going through a huge economic crisis, in this sense;
other types of product emerge to meet consumer needs and the country's economy.
In fast moving consumer goods, arise distributors brands, parallel in Pharmaceutical
Industry and market, arise brands with Generic medicines. These medications come with a
much lower cost to the consumer and present the same quality of the correspondent Brand
medicines.
In Portugal, these drugs have become a success story, recognized by the European
Medicines Association (Gonçalves, 2009), which is related with the governmental measures
adopted by governments, since the introduction of this type of medication in Portuguese
market, as the creation of reference prices.
However, this growth could have been even greater if it had not been observed a low rate of
prescription in an initial phase. In this study, in order to understand how to enhance the
consumption of these drugs and understand why in many cases Brand medicines are still
elected as the first choice, the researcher proposed to observe the consumer due to its active
and participatory on their health. As such, through a questionnaire, subjects were
approached and questioned regarding the attitude and behavior towards the two types of
medications and performed a subsequent statistical analysis. The results of this research
focus on consumer perceptions about the Generic drugs, the impact that the sources of
information and new technologies have on consumer behavior, perception of quality and
sense of security concerning both types of medicines and intent of repeating the purchase in
the future.
Portugal, assim como o resto do Mundo, está a atravessar uma enorme crise económica,
neste sentido, surgem outros tipos de produto para fazer face às necessidades do
consumidor e à economia do país.
No grande conumo surgem as marcas de distribuidor, paralelamente na Indústria e mercado
farmacêutico, surgem as marcas de medicamentos Genéricos.
Estes medicamentos surgem com um custo bastante inferior para o consumidor e
apresentam-se coma mesma qualidade dos medicamentos de Marca correspondentes.
Em Portugal, estes medicamentos tornaram-se um caso de sucesso, reconhecido pela
Associação Europeia de Medicamentos (Gonçalves, 2009), o que está relacionado com as
medidas governamentais adoptadas pelos vários governos, desde a introdução deste tipo de
medicamentos no mercado Português, como é o caso da criação de preços de referência.
Contudo, este crescimento poderia ter ainda sido maior, caso não se tivesse observado a
baixa taxa de prescrição inicial. Neste estudo, de forma a perceber como se poderá
aumentar o consumo destes medicamentos e compreender o porquê de em muitos casos
ainda serem eleitos como primeira escolha os medicamentos de Marca, o investigador
propôs-se a observar o consumidor devido ao papel ativo e participativo que este tem na
sua saúde. Como tal, através de um questionário, foram abordados e…
Advisors/Committee Members: Marques, Susana Henriques.
Subjects/Keywords: Medicine type; Consumer behaviour; Branding
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APA ·
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MLA ·
Vancouver ·
CSE |
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to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Francisquinho, A. M. N. (2013). Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8012
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Francisquinho, Ana Margarida Nunes. “Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines.” 2013. Thesis, RCAAP. Accessed February 25, 2020.
https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8012.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Francisquinho, Ana Margarida Nunes. “Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines.” 2013. Web. 25 Feb 2020.
Vancouver:
Francisquinho AMN. Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines. [Internet] [Thesis]. RCAAP; 2013. [cited 2020 Feb 25].
Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8012.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Francisquinho AMN. Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8012
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Wollongong
21.
Pasquale, Sarah.
The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviour.
Degree: Master of Marketing - Research, 2012, University of Wollongong
URL: ;
https://ro.uow.edu.au/theses/4289
► The prevalence of environmental issues in the media has contributed to an increase in environmental consciousness amongst the public. In order to cater to…
(more)
▼ The prevalence of environmental issues in the media has contributed to an increase in environmental consciousness amongst the public. In order to cater to the needs and desires of this quickly growing market segment, companies have begun to adapt their marketing strategies. By displaying a pro-environment third-party organisation (TPO) seal-of-approval endorsement in the product labelling, marketers hope to legitimise their environmental claims and convey a perception of environmental consciousness to consumers. Although the effect of endorsements on consumers and their purchase intentions has been researched quite extensively, relatively little has focused on the effect of endorsements from a TPO. Moreover, literature relating to the effect of the presence of a pro-environment TPO endorsement in product labelling is nearly non-existent.
This study was designed to answer the research question: Does the presence of a proenvironment TPO endorsement and/or the presence of an environmental claim in product labelling affect consumers’ product-labelling likeability, brand likeability and purchase intention? It also aimed to help determine if consumers are vulnerable to being misled by proenvironment TPO endorsements. Other independent variables, including perceived TPO credibility and participants’ product involvement, were also measured to determine if they had an impact on participants. Environmental consciousness, environmental behaviour, environmental knowledge and scepticism were also evaluated to determine if they had a moderating or confounding influence on the effect of the independent variables on the dependent variables.
To investigate the research question and test the hypotheses, the study employed an experimental, between-subjects design consisting of 8 different conditions. Using an online questionnaire distributed via an online panel, data was obtained from 268 Australian residents. The data was tested using various analyses in SPSS, such as bivariates, analyses of variances (ANOVAs), analyses of covariance (ANCOVAs) and multiple analyses of variance (MANOVAs).
Results indicate that displaying a pro-environment TPO endorsement in the product labelling can be a beneficial marketing tool in influencing consumers’ product-labelling likeability, brand likeability and/or purchase intention, but consumers’ level of product involvement, amount of environmental behaviour and their level of environmental knowledge can affect this influence.
Consumers with high-product involvement had greater purchase intention when they viewed product labelling that did not have a pro-environment TPO endorsement than when it did. This finding may mean that the presence of a pro-environment TPO endorsement in the product labelling actually deters participants with high-product involvement from intending on purchasing the product. Although there was not a significant difference in purchase intention of participants with low-product involvement who viewed product labelling with a TPO endorsement and…
Subjects/Keywords: environment; endorsements; consumer behaviour; TPO
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APA ·
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MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Pasquale, S. (2012). The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviour. (Masters Thesis). University of Wollongong. Retrieved from ; https://ro.uow.edu.au/theses/4289
Chicago Manual of Style (16th Edition):
Pasquale, Sarah. “The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviour.” 2012. Masters Thesis, University of Wollongong. Accessed February 25, 2020.
; https://ro.uow.edu.au/theses/4289.
MLA Handbook (7th Edition):
Pasquale, Sarah. “The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviour.” 2012. Web. 25 Feb 2020.
Vancouver:
Pasquale S. The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviour. [Internet] [Masters thesis]. University of Wollongong; 2012. [cited 2020 Feb 25].
Available from: ; https://ro.uow.edu.au/theses/4289.
Council of Science Editors:
Pasquale S. The effect of pro-environment third party organisation (TPO) endorsements on consumer behaviour. [Masters Thesis]. University of Wollongong; 2012. Available from: ; https://ro.uow.edu.au/theses/4289
University of New South Wales
22.
Septianto, Felix.
Peas in a Pod? Essays on Gratitude and Pride Effects on Consumer Judgment and Decision Making.
Degree: Marketing, 2017, University of New South Wales
URL: http://handle.unsw.edu.au/1959.4/59083
► Dominant research in affect and decision making has considered positive emotions to be relatively undifferentiated. However, emerging research suggests that different, discrete positive emotions (e.g.,…
(more)
▼ Dominant research in affect and decision making has considered positive emotions to be relatively undifferentiated. However, emerging research suggests that different, discrete positive emotions (e.g., happiness, pride, gratitude, hope, contentment) varying in their appraisals and themes might lead to differential influences on judgment and decision making. Given this progression in the literature, it is important to build a more nuanced understanding of the effects of discrete positive emotions. This thesis thus, aims to contribute to the emerging literature on discrete positive emotions by examining the effects of gratitude and pride gratitude across a variety of contexts. While both emotions are positive, they differ on the appraisal dimension of self-responsibility. That is, individuals who feel grateful (vs. pride) are less (vs. more) likely to perceive themselves as the focal responsible agent of a positive outcome. This in turn, can lead to unique downstream effects. Across three important, yet distinct domains, we examine the conditions under which gratitude and pride can lead to similar or divergent influences on
consumer behaviour. The first essay finds that while gratitude (vs. pride) differentially increases the effectiveness of other-focused appeals, gratitude and pride are similarly effective in promoting self-focused appeals. The second essay tests and finds distinct gratitude and pride effects on the acceptance of
consumer unethical behaviour, especially when a firm has a negative reputation. The final essay demonstrates that gratitude is more effective than pride in motivating responsible alcohol consumption. Taken together, these essays test various theoretically grounded moderators and mediators of emotion effects and provide a more holistic understanding of positive emotions, in general and of gratitude and pride effects, in particular. Moreover, our findings suggest important implications for marketers, policy makers as well as consumers, in order to both, better understand distinct influences of various positive emotions and devise more effective strategies to improve
consumer welfare.
Advisors/Committee Members: Garg, Nitika, Marketing, Australian School of Business, UNSW, Govind, Rahul, Marketing, Australian School of Business, UNSW.
Subjects/Keywords: consumer behaviour; pride; gratitude
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APA ·
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MLA ·
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to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Septianto, F. (2017). Peas in a Pod? Essays on Gratitude and Pride Effects on Consumer Judgment and Decision Making. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/59083
Chicago Manual of Style (16th Edition):
Septianto, Felix. “Peas in a Pod? Essays on Gratitude and Pride Effects on Consumer Judgment and Decision Making.” 2017. Doctoral Dissertation, University of New South Wales. Accessed February 25, 2020.
http://handle.unsw.edu.au/1959.4/59083.
MLA Handbook (7th Edition):
Septianto, Felix. “Peas in a Pod? Essays on Gratitude and Pride Effects on Consumer Judgment and Decision Making.” 2017. Web. 25 Feb 2020.
Vancouver:
Septianto F. Peas in a Pod? Essays on Gratitude and Pride Effects on Consumer Judgment and Decision Making. [Internet] [Doctoral dissertation]. University of New South Wales; 2017. [cited 2020 Feb 25].
Available from: http://handle.unsw.edu.au/1959.4/59083.
Council of Science Editors:
Septianto F. Peas in a Pod? Essays on Gratitude and Pride Effects on Consumer Judgment and Decision Making. [Doctoral Dissertation]. University of New South Wales; 2017. Available from: http://handle.unsw.edu.au/1959.4/59083
University of Guelph
23.
Wang, Weiguang.
Two Essays on Stated Choice Analysis of Demand for Eggs from Enhanced Animal Welfare Production Systems
.
Degree: 2014, University of Guelph
URL: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/8282
► This thesis measures consumer preference and willingness to pay for enhanced animal welfare using eggs. In order to investigate consumer preferences for enhanced animal welfare,…
(more)
▼ This thesis measures
consumer preference and willingness to pay for enhanced animal welfare using eggs. In order to investigate
consumer preferences for enhanced animal welfare, two stated choice experiments are used to address consumers’ choices from eight combinations of enhanced animal welfare attributes. Within each experiment, two treatments are applied to explore the role of additional information on
consumer choices. A conditional logit model is employed to analyze data from a nation wide survey. In the first essay, the results show regional heterogeneity in Canadian
consumer preferences for eggs from alternative housing systems. In the second essay, results show heterogeneity in
consumer preferences for organizations that verify housing systems, using trust as the means of differentiating segments of
consumer. The findings of the thesis provide information to the Canadian egg industry regarding the implications arising from improvement in hen welfare, and possible economic benefits arising from changes in hen housing
Advisors/Committee Members: Cranfield, John (advisor).
Subjects/Keywords: Animal Welfare;
Consumer Behaviour
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APA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Wang, W. (2014). Two Essays on Stated Choice Analysis of Demand for Eggs from Enhanced Animal Welfare Production Systems
. (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/8282
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Wang, Weiguang. “Two Essays on Stated Choice Analysis of Demand for Eggs from Enhanced Animal Welfare Production Systems
.” 2014. Thesis, University of Guelph. Accessed February 25, 2020.
https://atrium.lib.uoguelph.ca/xmlui/handle/10214/8282.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Wang, Weiguang. “Two Essays on Stated Choice Analysis of Demand for Eggs from Enhanced Animal Welfare Production Systems
.” 2014. Web. 25 Feb 2020.
Vancouver:
Wang W. Two Essays on Stated Choice Analysis of Demand for Eggs from Enhanced Animal Welfare Production Systems
. [Internet] [Thesis]. University of Guelph; 2014. [cited 2020 Feb 25].
Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/8282.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Wang W. Two Essays on Stated Choice Analysis of Demand for Eggs from Enhanced Animal Welfare Production Systems
. [Thesis]. University of Guelph; 2014. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/8282
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of Sydney
24.
Li, Alex Sai Hoi.
To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion
.
Degree: 2010, University of Sydney
URL: http://hdl.handle.net/2123/6410
► Self-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by…
(more)
▼ Self-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by the battle between long- and short-term interests. The current research examined the relative effectiveness of two self-regulatory strategies: stopping an already-commenced consumption episode, or to not commence one at all. Traditional economic theories, including the principle of diminishing marginal utility, would predict that not starting is harder to accomplish; whereas a proposal by Thaler (1983) suggests that not starting is in fact the optimal strategy. Two studies were conducted whereby participants were asked to either perform a less-favoured task and resist from starting a more-favoured one (Not Start), or to cease performing a more-favoured task to complete the less-favoured task (Stop). Study 1 found that Stop was more difficult than Not Start, which tentatively supported Thaler’s argument; however there was an explanation which could not be ruled out, namely the psychological distance of the anticipated second task. Study 2 addressed this issue by manipulating that factor by incorporating it into the experimental design. It was found that Not Start became as depleting as Stop when psychological distance of the second task was reduced. This research contributed to the literature by establishing a boundary condition upon the strength model of self-regulatory resource depletion, and adds to the discussion on the descriptive validity of the principle of diminishing marginal utility.
Subjects/Keywords: marketing;
consumer behaviour;
self-regulation
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APA ·
Chicago ·
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to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Li, A. S. H. (2010). To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion
. (Thesis). University of Sydney. Retrieved from http://hdl.handle.net/2123/6410
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Li, Alex Sai Hoi. “To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion
.” 2010. Thesis, University of Sydney. Accessed February 25, 2020.
http://hdl.handle.net/2123/6410.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Li, Alex Sai Hoi. “To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion
.” 2010. Web. 25 Feb 2020.
Vancouver:
Li ASH. To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion
. [Internet] [Thesis]. University of Sydney; 2010. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/2123/6410.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Li ASH. To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion
. [Thesis]. University of Sydney; 2010. Available from: http://hdl.handle.net/2123/6410
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Durban University of Technology
25.
Tlapana, Tshepo Peter.
Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu.
Degree: 2009, Durban University of Technology
URL: http://hdl.handle.net/10321/467
► Dissertation submitted in partial fulfillment of the requirements for the Master's Degree in Technology: Marketing, Durban University of Technology, 2009.
Store layout is an important…
(more)
▼ Dissertation submitted in partial fulfillment of the requirements for the Master's Degree in Technology: Marketing, Durban University of Technology, 2009.
Store layout is an important factor affecting consumer behaviour and a critical
determinant towards the creation of store image. Well designed layouts are extremely
important because they strongly influence in-store traffic patterns, shopping
atmosphere, shopping behaviour, and operational efficiency (Vrechopoulos et al., 2004:
13). When an inconsistency occurs, some consumers will abandon that establishment
in search of another one which offers fast, convenient and better services (Andersen,
1997: 118). Taking a more strategic approach to store layout can reap big rewards by
boosting sales, increasing customer loyalty and ultimately increasing turnover (Clark,
2003: 42).
The overall aim of the study was to ascertain if independent convenience stores in Kwa
Mashu are aware of the impact of store layout on purchasing patterns of consumers. In
order to accomplish the objectives of the study, a quantitative study was conducted at
the convenience stores at Kwa Mashu by means of self-administered questionnaires. A
sample of 400 respondents was asked questions pertaining to the study. The
respondents were selected through non-probability sampling within which convenience
sampling was applied. Conclusions and recommendations were thereafter drawn from
the literature and the findings of the study.
The results of this study show that consumers experience problems with store layout. It
was found that appearance of the store, merchandise display, store atmosphere, instore
service and accessibility are the major causes of this discomfort. Therefore, it is
recommended that convenience retail owners in Kwa Mashu attend to those areas and
see to it that necessary strategies are implemented to help customers where there is a
need.
Advisors/Committee Members: Garbharran, Hari Lall, Docrat, Suleman.
Subjects/Keywords: Consumer behavior; Consumer satisfaction; Convenience stores
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APA (6th Edition):
Tlapana, T. P. (2009). Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu. (Thesis). Durban University of Technology. Retrieved from http://hdl.handle.net/10321/467
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Tlapana, Tshepo Peter. “Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu.” 2009. Thesis, Durban University of Technology. Accessed February 25, 2020.
http://hdl.handle.net/10321/467.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Tlapana, Tshepo Peter. “Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu.” 2009. Web. 25 Feb 2020.
Vancouver:
Tlapana TP. Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu. [Internet] [Thesis]. Durban University of Technology; 2009. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10321/467.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Tlapana TP. Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu. [Thesis]. Durban University of Technology; 2009. Available from: http://hdl.handle.net/10321/467
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Nelson Mandela Metropolitan University
26.
Herbst, Ruben Andreas.
Customer preferences with regard to milk packaging.
Degree: Faculty of Business and Economic Sciences, 2017, Nelson Mandela Metropolitan University
URL: http://hdl.handle.net/10948/15967
► The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim…
(more)
▼ The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
Subjects/Keywords: Consumer behavior; Consumers' preferences; Consumer satisfaction
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Herbst, R. A. (2017). Customer preferences with regard to milk packaging. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/15967
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Herbst, Ruben Andreas. “Customer preferences with regard to milk packaging.” 2017. Thesis, Nelson Mandela Metropolitan University. Accessed February 25, 2020.
http://hdl.handle.net/10948/15967.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Herbst, Ruben Andreas. “Customer preferences with regard to milk packaging.” 2017. Web. 25 Feb 2020.
Vancouver:
Herbst RA. Customer preferences with regard to milk packaging. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2017. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10948/15967.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Herbst RA. Customer preferences with regard to milk packaging. [Thesis]. Nelson Mandela Metropolitan University; 2017. Available from: http://hdl.handle.net/10948/15967
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Duke University
27.
Du, Katherine Margaret.
Antecedents and Consequences of Authenticity in the Marketplace
.
Degree: 2019, Duke University
URL: http://hdl.handle.net/10161/18712
► Consumers value and seek authenticity in the marketplace, including in their products, themselves, and others. Due to its appeal to consumers, the study of…
(more)
▼ Consumers value and seek authenticity in the marketplace, including in their products, themselves, and others. Due to its appeal to consumers, the study of authenticity in the marketplace has recently accelerated in
consumer research. Adding to this research, in this work I explore antecedents and consequences of perceived authenticity related to both consumers and market offerings. Essay 1 (“Goldilocks Signaling: How the Number of Signaling Items in an Ensemble Affects Perceptions of
Consumer Authenticity”) explores how multi-product signals—consumption ensembles—are perceived by observers. Specifically, this research explores how the number of identity-signaling items (e.g., Nike items) a
consumer includes in their ensemble affects observer perceptions of the consumer’s identity-specific authenticity (e.g., authenticity as an athlete). If consumers wish to be seen as authentic, essay 1 demonstrates that they have to balance self-presentation with the perception that they are trying too hard to signal. Accordingly, I find that consumers with ensembles featuring a moderate or “just right” number of signaling items are generally (with some boundaries) perceived as most authentic in relation to the identity they are signaling—a “Goldilocks signaling” effect. I demonstrate that consumers make these inferences both spontaneously, without direct prompting regarding authenticity from experimenters, and reflecting the choice patterns of more versus less authentic consumers. Furthermore, such perceptions are important to consumers’ social relationships; I demonstrate that perceived authenticity can affect how much observers like the identity-signaling
consumer and how confident they are in the consumer’s identity-relevant skill. This research is one of very few experimental papers in
consumer behavior to consider ensemble signaling and provides new insights into the psychological processes underlying judgments of consumers’ authenticity. Essay 2 (“True to the Original or to the Creator? How Consumers Navigate the Tension Between Iconic and Expressive Authenticity in Evaluations of Creative Adaptations”) explores the role of authenticity in consumers’ evaluations of creative adaptations by leveraging the context of cover songs. I demonstrate that consumers’ evaluations of cover songs are driven by the relative value they place on the cover’s iconic—truth to the original—and expressive—truth to the cover artist—authenticity. Greater difference from the original causes consumers to perceive the cover song as more expressively authentic but less iconically authentic. Consumers often value both these types of authenticity, hence causing them to prefer cover songs that are moderately versus more or less different from their original. Consumers who are highly attached to the original, however, place increased value on iconic authenticity and hence prefer cover songs that are less different from their beloved original. In addition to showing support for this theory, I cast doubt on other, more general theories that…
Advisors/Committee Members: Bettman, James R (advisor), Luce, Mary Frances (advisor).
Subjects/Keywords: Marketing;
Psychology;
authenticity;
consumer behavior;
consumer psychology
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APA ·
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CSE |
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APA (6th Edition):
Du, K. M. (2019). Antecedents and Consequences of Authenticity in the Marketplace
. (Thesis). Duke University. Retrieved from http://hdl.handle.net/10161/18712
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Du, Katherine Margaret. “Antecedents and Consequences of Authenticity in the Marketplace
.” 2019. Thesis, Duke University. Accessed February 25, 2020.
http://hdl.handle.net/10161/18712.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Du, Katherine Margaret. “Antecedents and Consequences of Authenticity in the Marketplace
.” 2019. Web. 25 Feb 2020.
Vancouver:
Du KM. Antecedents and Consequences of Authenticity in the Marketplace
. [Internet] [Thesis]. Duke University; 2019. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10161/18712.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Du KM. Antecedents and Consequences of Authenticity in the Marketplace
. [Thesis]. Duke University; 2019. Available from: http://hdl.handle.net/10161/18712
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
University of South Africa
28.
Hanekom, Janette.
A conceptual integrated theoretical model for online consumer behaviour
.
Degree: 2013, University of South Africa
URL: http://hdl.handle.net/10500/11984
► The study addresses the limited and fragmented approaches of consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of…
(more)
▼ The study addresses the limited and fragmented approaches of
consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of online
consumer behaviour. The aim of the study is to propose a conceptual integrated theoretical model for online
consumer behaviour which suggests a deviation from the existing purchasing approaches to
consumer behaviour - hence a move towards an understanding of
consumer behaviour in terms of two new approaches, namely the web-based communication exposure and internal psychological behavioural processes approaches, is proposed.
The study addresses two main research problems, namely that inadequate knowledge and information exist on online consumers’ behavioural processes, especially their internal psychological behavioural processes during their exposure to web-based communication messages and their progression through the complete web-based communication experience; and that there is no conceptual integrated theoretical model for online
consumer behaviour in the literature.
This study, firstly, allows for systematic theoretical exploration, description, interpretation and integration of existing literature and theory on offline and online
consumer behaviour including the following: theoretical perspectives and approaches; determinants; decision making;
consumer information processing and response; and theoretical foundations. This systematic theoretical exploration and description of
consumer behaviour literature and theory commences with the contextualisation and proposal of a new definition, perspective and theoretical approaches to online
consumer behaviour; the discussion and analysis of the theory of the determinants of
consumer behaviour; the discussion and analysis of decision-making theory; the proposition of a new online information decision-making perspective and model; the discussion and analysis of
consumer information-processing and response theory and models; the discussion and analysis of the theoretical foundations of
consumer behaviour; and the identification of theoretical criteria for online
consumer behaviour.
Declaration – acknowledgements - abstract
Secondly, the study develops a conceptual integrated theoretical model for online
consumer behaviour, thereby theoretically grounding online
consumer behavioural processes in the context of internal psychological behavioural processes and exposure to web-based communication messages. It is hence posited that the study provides a more precise understanding of online consumers’ complicated internal cognitive and psychological behavioural processes in their interactive search for and experience of online web-based communication and information, which can be seen as a major contribution to the field of study.
Advisors/Committee Members: Barker, Rachel, 1958- (advisor).
Subjects/Keywords: Consumer behaviour;
Online consumer behaviour;
Consumer behaviour perspectives;
Consumer behaviour approaches;
Determinants of consumer behaviour;
Consumer decision making;
Consumer information processing and response;
Consumer behaviour theory;
Consumer behaviour models;
Web-based communication exposure approach;
Internal psychological behavioural processes approac
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APA ·
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MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hanekom, J. (2013). A conceptual integrated theoretical model for online consumer behaviour
. (Doctoral Dissertation). University of South Africa. Retrieved from http://hdl.handle.net/10500/11984
Chicago Manual of Style (16th Edition):
Hanekom, Janette. “A conceptual integrated theoretical model for online consumer behaviour
.” 2013. Doctoral Dissertation, University of South Africa. Accessed February 25, 2020.
http://hdl.handle.net/10500/11984.
MLA Handbook (7th Edition):
Hanekom, Janette. “A conceptual integrated theoretical model for online consumer behaviour
.” 2013. Web. 25 Feb 2020.
Vancouver:
Hanekom J. A conceptual integrated theoretical model for online consumer behaviour
. [Internet] [Doctoral dissertation]. University of South Africa; 2013. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/10500/11984.
Council of Science Editors:
Hanekom J. A conceptual integrated theoretical model for online consumer behaviour
. [Doctoral Dissertation]. University of South Africa; 2013. Available from: http://hdl.handle.net/10500/11984
University of Pretoria
29.
Lynch, Anna-Mart.
South African
females' willingness to pay for ethically framed personal care
products.
Degree: Marketing
Management, 2014, University of Pretoria
URL: http://hdl.handle.net/2263/41251
► The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example…
(more)
▼ The study of
consumer behaviour is a dynamic and
longstanding challenge to continuously understand the factors which
influence consumers’ buying behaviour. Though internal (for example
attitude, motivation and learning) and external factors (marketing
stimuli) are equally important, the focus of this study is on
external influences and market trends.
Consumer markets around the
world have recently seen the increase of ethical products. Those
products that are differentiated by their moral or sustainable
values and attributes, for example environmentally friendly
products or body lotions not tested on animals. The provision of
these products is a result of organisations’ realisation that in
order to increase their customer base, their values must be centred
on doing good for the community as well as the environment and
should be visible to consumers. For a number of organisations this
means marketing the ethical values and attributes of the products
they provide so that consumers will ultimately choose their
products. However, in order to understand consumers’ willingness to
pay for these products, marketers need to understand the price
perceptions consumers have towards these products.
The purpose of
this study relates to this and aims to determine the influence that
the marketing of ethically framed personal care products, as an
external influence, has on consumers’ willingness to pay for these
products. More specifically, this study aims to determine whether
South African females are willing to pay more for ethically framed
personal care products than for ordinary personal care products.
This will be done by specifically assessing their reference, fair
and reservation price perceptions.
Advisors/Committee Members: Van Heerden, Gene (advisor), North, Ernest J. (coadvisor).
Subjects/Keywords: Consumers’
buying behaviour; Consumer
behaviour; Consumer
markets; Market
trends;
UCTD
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APA ·
Chicago ·
MLA ·
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CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lynch, A. (2014). South African
females' willingness to pay for ethically framed personal care
products. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/41251
Chicago Manual of Style (16th Edition):
Lynch, Anna-Mart. “South African
females' willingness to pay for ethically framed personal care
products.” 2014. Masters Thesis, University of Pretoria. Accessed February 25, 2020.
http://hdl.handle.net/2263/41251.
MLA Handbook (7th Edition):
Lynch, Anna-Mart. “South African
females' willingness to pay for ethically framed personal care
products.” 2014. Web. 25 Feb 2020.
Vancouver:
Lynch A. South African
females' willingness to pay for ethically framed personal care
products. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2020 Feb 25].
Available from: http://hdl.handle.net/2263/41251.
Council of Science Editors:
Lynch A. South African
females' willingness to pay for ethically framed personal care
products. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/41251
Kristianstad University
30.
Svensson, Karolina.
Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee.
Degree: Health and Society, 2012, Kristianstad University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690
► Fairtrade is one way to reach sustainable development in emerging countries, for example South America and Africa. Lately, Fairtrade has become highlighted and popular.…
(more)
▼ Fairtrade is one way to reach sustainable development in emerging countries, for example South America and Africa. Lately, Fairtrade has become highlighted and popular. This has led to studies on consumers’ view on Fairtrade, for instance in Belgium and America. Among the previous studies, the ethical consumer has been identified. At the moment, there is no research done in Sweden on who the Swedish Ethical Consumer is, regarding purchases of Fairtrade coffee. Therefore, with this thesis we want to fill the research gap on identifying the Swedish Ethical Consumer and which factors that influence him or her in the purchase decision. The study was performed on Swedish coffee consumers on Facebook. Different factors such as consumer related, environmental related, and product related, are measured to see if there is any relationship between these factors and how they influence the Swedish Ethical Consumer. With help from a snowball sampling technique and a self-administrated survey, 111 answers were collected. From that, we could identify the Swedish Ethical Consumer, given this sample. The result showed that product and demographics seemed to be the most affecting factors on ethical consumer behaviour. For this sample, brand (taste) of the product was by far the most popular product related factor to consider when buying coffee. From the environmental factors, the demographics were of greatest matter. Attitudes and knowledge were the most important consumer related factors. It seems like a majority of the respondents who think that Fairtrade is important (attitudes) also do buy Fairtrade coffee. Also, the respondents who possess much information (knowledge) about it tend to buy it. This study contributes to fill the gap in the lack of studies of Swedish Ethical Consumer behaviour. The conclusions can be used as a guideline and tool for companies to brand a new product. It could also be helpful for organisations to provide more information about Fairtrade to the consumers.
Subjects/Keywords: Fairtrade; consumer behaviour; Swedish Ethical Consumer behaviour; coffee
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APA ·
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APA (6th Edition):
Svensson, K. (2012). Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee. (Thesis). Kristianstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Svensson, Karolina. “Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee.” 2012. Thesis, Kristianstad University. Accessed February 25, 2020.
http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Svensson, Karolina. “Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee.” 2012. Web. 25 Feb 2020.
Vancouver:
Svensson K. Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee. [Internet] [Thesis]. Kristianstad University; 2012. [cited 2020 Feb 25].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Svensson K. Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee. [Thesis]. Kristianstad University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
◁ [1] [2] [3] [4] [5] … [92] ▶
. 
Open Access Theses and Dissertations