Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

You searched for subject:(competitor mapping). One record found.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


NSYSU

1. Allen, Thomas Jesse Harrison. Competition in E-Commerce: A Competitive Dynamics Perspective.

Degree: Master, Master of Business Administration Program in International Business, 2015, NSYSU

This paper is an investigation into the dynamic nature of the e-commerce industry and the competitive relationships derived from the determination of a focal firmâs market commonality and resource similarity with a given rival firm. This theoretical investigation is prefaced through a critical analysis of the factors that impacted the birth of the digital revolution and its subsequent effect(s) on commerce as a whole. This is then followed by a breakdown of the competitive forces at work in the industry presented in an attempt to provide a preliminary understanding of the nature of e-commerce and its determining factors. The methodological process used is called competitor mapping, and is an extension of the awareness-motivation-capability framework. This approach provides a visualization of a given competitive relationship, plot-able on a grid. Based on this plot-able position certain behaviours and assumptions about competitive relationships can be made. This study found that companies that are characterized by having low market commonality and low resource similarity tend to engage in competition at a moderate level. Strategic decisions or actions taken are typically in the form of trying to enter into new markets or increasing current market shares. In this study, each firmâs respective counterpart dominates a valued market, which elicits opportunity for simultaneous cooperation and competition (coopetition). Advisors/Committee Members: Shao - Jung Wang (chair), Wei-Lun Chang (committee member), Chao-Hsien Sung (chair), Te-Min Chang (committee member).

Subjects/Keywords: Amazon; Alibaba; e-commerce; competitor mapping; awareness-motivation-capability; competitive dynamics; competition

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Allen, T. J. H. (2015). Competition in E-Commerce: A Competitive Dynamics Perspective. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Allen, Thomas Jesse Harrison. “Competition in E-Commerce: A Competitive Dynamics Perspective.” 2015. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Allen, Thomas Jesse Harrison. “Competition in E-Commerce: A Competitive Dynamics Perspective.” 2015. Web. 04 Dec 2020.

Vancouver:

Allen TJH. Competition in E-Commerce: A Competitive Dynamics Perspective. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Allen TJH. Competition in E-Commerce: A Competitive Dynamics Perspective. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731115-170427

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.