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You searched for subject:(co branding). Showing records 1 – 30 of 98 total matches.

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Jönköping University

1. Enhamn, Isac. Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71.

Degree: Media and Communication Studies, 2016, Jönköping University

För en stad är det viktigt att sticka ut, att göra sig hörd bland andra städer som konkurrerar om besöksnäring och nya invånare. Hur… (more)

Subjects/Keywords: co-branding; ice hockey; place branding; qualitative; jönköping; co-branding; ishockey; place branding; kvalitativ; jönköping

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Enhamn, I. (2016). Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Enhamn, Isac. “Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71.” 2016. Thesis, Jönköping University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Enhamn, Isac. “Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71.” 2016. Web. 04 Mar 2021.

Vancouver:

Enhamn I. Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71. [Internet] [Thesis]. Jönköping University; 2016. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Enhamn I. Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

2. Lundberg, Malin. Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring.

Degree: JMK, 2016, Stockholm University

  Syftet med denna studie är att undersöka hur företag använder co-branding och sociala medier för att skapa betydelse för sitt varumärke. Detta kommer jag… (more)

Subjects/Keywords: Co-branding; sociala medier

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APA (6th Edition):

Lundberg, M. (2016). Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lundberg, Malin. “Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring.” 2016. Thesis, Stockholm University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lundberg, Malin. “Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring.” 2016. Web. 04 Mar 2021.

Vancouver:

Lundberg M. Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring. [Internet] [Thesis]. Stockholm University; 2016. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lundberg M. Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring. [Thesis]. Stockholm University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

3. Åberg, Louise. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market.

Degree: Business Studies, 2015, Uppsala University

  Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands.  Design/Methodology/approach… (more)

Subjects/Keywords: Co-branding; service dominant logic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Åberg, L. (2015). Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Åberg, Louise. “Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market.” 2015. Thesis, Uppsala University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Åberg, Louise. “Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market.” 2015. Web. 04 Mar 2021.

Vancouver:

Åberg L. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market. [Internet] [Thesis]. Uppsala University; 2015. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Åberg L. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market. [Thesis]. Uppsala University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Temple University

4. Graham, Johnny Langston. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.

Degree: PhD, 2016, Temple University

Business Administration/Marketing

This dissertation centers on the study of brand appropriation, the altering of brand meaning by non-target market consumers who belong to a subculture.… (more)

Subjects/Keywords: Marketing;

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Graham, J. L. (2016). CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,410546

Chicago Manual of Style (16th Edition):

Graham, Johnny Langston. “CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.” 2016. Doctoral Dissertation, Temple University. Accessed March 04, 2021. http://digital.library.temple.edu/u?/p245801coll10,410546.

MLA Handbook (7th Edition):

Graham, Johnny Langston. “CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.” 2016. Web. 04 Mar 2021.

Vancouver:

Graham JL. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2021 Mar 04]. Available from: http://digital.library.temple.edu/u?/p245801coll10,410546.

Council of Science Editors:

Graham JL. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,410546


University of Nairobi

5. Maguru, Anthony Maina. Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area .

Degree: 2011, University of Nairobi

 The study sought to establish the influence of co-branding on customer perception: a case of M-Kesho customers in Kariobangi area. It was guided by two… (more)

Subjects/Keywords: M-Kesho; Customer perception; Co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Maguru, A. M. (2011). Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Maguru, Anthony Maina. “Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area .” 2011. Thesis, University of Nairobi. Accessed March 04, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Maguru, Anthony Maina. “Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area .” 2011. Web. 04 Mar 2021.

Vancouver:

Maguru AM. Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2021 Mar 04]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Maguru AM. Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

6. Grundius, Josefine. Effekten på en orts varumärke vid uppköp av en turistanläggning.

Degree: Business Studies, 2015, Uppsala University

  Uppsatsen studerar hur en orts varumärkesidentitet förändras då en ny aktör med syfte att locka turister etablerar sig på orten. Den utvalda orten är… (more)

Subjects/Keywords: Varumärkesidentitet; Co-branding; Uppköp; Platsvarumärke; Platsmarknadsföring

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APA (6th Edition):

Grundius, J. (2015). Effekten på en orts varumärke vid uppköp av en turistanläggning. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Grundius, Josefine. “Effekten på en orts varumärke vid uppköp av en turistanläggning.” 2015. Thesis, Uppsala University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Grundius, Josefine. “Effekten på en orts varumärke vid uppköp av en turistanläggning.” 2015. Web. 04 Mar 2021.

Vancouver:

Grundius J. Effekten på en orts varumärke vid uppköp av en turistanläggning. [Internet] [Thesis]. Uppsala University; 2015. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Grundius J. Effekten på en orts varumärke vid uppköp av en turistanläggning. [Thesis]. Uppsala University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

7. Grant, Garrett Kalel. A Case Study of Brand Associations for Yeezy Brand.

Degree: MS, Fashion Business, 2018, Louisiana State University

  Brands can thrive in the marketplace based on their ability to generate brand equity. Companies have utilized many techniques to gain brand equity with… (more)

Subjects/Keywords: Kanye West; Fashion; Co-Branding; Adidas

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Grant, G. K. (2018). A Case Study of Brand Associations for Yeezy Brand. (Masters Thesis). Louisiana State University. Retrieved from https://digitalcommons.lsu.edu/gradschool_theses/4716

Chicago Manual of Style (16th Edition):

Grant, Garrett Kalel. “A Case Study of Brand Associations for Yeezy Brand.” 2018. Masters Thesis, Louisiana State University. Accessed March 04, 2021. https://digitalcommons.lsu.edu/gradschool_theses/4716.

MLA Handbook (7th Edition):

Grant, Garrett Kalel. “A Case Study of Brand Associations for Yeezy Brand.” 2018. Web. 04 Mar 2021.

Vancouver:

Grant GK. A Case Study of Brand Associations for Yeezy Brand. [Internet] [Masters thesis]. Louisiana State University; 2018. [cited 2021 Mar 04]. Available from: https://digitalcommons.lsu.edu/gradschool_theses/4716.

Council of Science Editors:

Grant GK. A Case Study of Brand Associations for Yeezy Brand. [Masters Thesis]. Louisiana State University; 2018. Available from: https://digitalcommons.lsu.edu/gradschool_theses/4716


Jönköping University

8. Lu, Tongda; Ji, Jiawen. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology.

Degree: Business Administration, 2020, Jönköping University

  In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands… (more)

Subjects/Keywords: Co-branding; cross-branding; brand identity; consumer psychology.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, Tongda; Ji, J. (2020). An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Tongda; Ji, Jiawen. “An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology.” 2020. Thesis, Jönköping University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Tongda; Ji, Jiawen. “An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology.” 2020. Web. 04 Mar 2021.

Vancouver:

Lu, Tongda; Ji J. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology. [Internet] [Thesis]. Jönköping University; 2020. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu, Tongda; Ji J. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Dahlin, Carl Johan. Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity.

Degree: Swedish School of Textiles, 2013, University of Borås

Syfte - Studien syftar till att undersöka hur ett modeföretags icke-finansiella (konsumentbaserade) brand equity påverkas av co-branding. Studien undersöker hur ett samarbete mellan två… (more)

Subjects/Keywords: Co-branding; Ingredient Co-branding; Brand Equity; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dahlin, C. J. (2013). Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dahlin, Carl Johan. “Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity.” 2013. Thesis, University of Borås. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dahlin, Carl Johan. “Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity.” 2013. Web. 04 Mar 2021.

Vancouver:

Dahlin CJ. Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity. [Internet] [Thesis]. University of Borås; 2013. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dahlin CJ. Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity. [Thesis]. University of Borås; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

10. Atzmüller, Albin; Kamande, Sylvia. Factors for maintaining successful business partnerships : A case study of the construction equipment industry.

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

  As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market.… (more)

Subjects/Keywords: business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Atzmüller, Albin; Kamande, S. (2011). Factors for maintaining successful business partnerships : A case study of the construction equipment industry. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Atzmüller, Albin; Kamande, Sylvia. “Factors for maintaining successful business partnerships : A case study of the construction equipment industry.” 2011. Thesis, Linnaeus University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Atzmüller, Albin; Kamande, Sylvia. “Factors for maintaining successful business partnerships : A case study of the construction equipment industry.” 2011. Web. 04 Mar 2021.

Vancouver:

Atzmüller, Albin; Kamande S. Factors for maintaining successful business partnerships : A case study of the construction equipment industry. [Internet] [Thesis]. Linnaeus University; 2011. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Atzmüller, Albin; Kamande S. Factors for maintaining successful business partnerships : A case study of the construction equipment industry. [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ottawa

11. Rodrigue, Francois. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise .

Degree: 2014, University of Ottawa

 This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the… (more)

Subjects/Keywords: co-creation; value; brand equity; football; value co-creation; brand co-creation; branding; marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rodrigue, F. (2014). Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise . (Thesis). University of Ottawa. Retrieved from http://hdl.handle.net/10393/31689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rodrigue, Francois. “Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise .” 2014. Thesis, University of Ottawa. Accessed March 04, 2021. http://hdl.handle.net/10393/31689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rodrigue, Francois. “Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise .” 2014. Web. 04 Mar 2021.

Vancouver:

Rodrigue F. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise . [Internet] [Thesis]. University of Ottawa; 2014. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/10393/31689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rodrigue F. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise . [Thesis]. University of Ottawa; 2014. Available from: http://hdl.handle.net/10393/31689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kristianstad University

12. Elamir, Sara. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry.

Degree: Faculty of Business, 2020, Kristianstad University

  In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that,… (more)

Subjects/Keywords: Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Elamir, S. (2020). Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry. (Thesis). Kristianstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Elamir, Sara. “Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry.” 2020. Thesis, Kristianstad University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Elamir, Sara. “Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry.” 2020. Web. 04 Mar 2021.

Vancouver:

Elamir S. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry. [Internet] [Thesis]. Kristianstad University; 2020. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Elamir S. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry. [Thesis]. Kristianstad University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Loughborough University

13. Kenyon, James A. An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London.

Degree: PhD, 2013, Loughborough University

 Contemporarily, the hosting of mega-events (MEs) is one of several strategies used by cities and governments to bring about improvements in a place s image… (more)

Subjects/Keywords: 796.48; 2012 olympic games; Co-branding; London; Place branding; Place image; Social representations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kenyon, J. A. (2013). An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London. (Doctoral Dissertation). Loughborough University. Retrieved from http://hdl.handle.net/2134/13592

Chicago Manual of Style (16th Edition):

Kenyon, James A. “An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London.” 2013. Doctoral Dissertation, Loughborough University. Accessed March 04, 2021. http://hdl.handle.net/2134/13592.

MLA Handbook (7th Edition):

Kenyon, James A. “An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London.” 2013. Web. 04 Mar 2021.

Vancouver:

Kenyon JA. An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London. [Internet] [Doctoral dissertation]. Loughborough University; 2013. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/2134/13592.

Council of Science Editors:

Kenyon JA. An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London. [Doctoral Dissertation]. Loughborough University; 2013. Available from: http://hdl.handle.net/2134/13592


University of North Texas

14. Kennedy, Eric. The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations.

Degree: 2017, University of North Texas

Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service… (more)

Subjects/Keywords: Branding; Co-creation; Marketing; Business Administration, Marketing; Branding (Marketing); Product management.; Consumer behavior.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kennedy, E. (2017). The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc1011858/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kennedy, Eric. “The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations.” 2017. Thesis, University of North Texas. Accessed March 04, 2021. https://digital.library.unt.edu/ark:/67531/metadc1011858/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kennedy, Eric. “The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations.” 2017. Web. 04 Mar 2021.

Vancouver:

Kennedy E. The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations. [Internet] [Thesis]. University of North Texas; 2017. [cited 2021 Mar 04]. Available from: https://digital.library.unt.edu/ark:/67531/metadc1011858/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kennedy E. The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations. [Thesis]. University of North Texas; 2017. Available from: https://digital.library.unt.edu/ark:/67531/metadc1011858/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

15. Choi, Yong Chul. Asian multinational Companies’ Co-Branding as Brand Strategies.

Degree: Business and Engineering (SET), 2009, Halmstad University

  Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an… (more)

Subjects/Keywords: co branding; brand strategy; Asian companies; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Choi, Y. C. (2009). Asian multinational Companies’ Co-Branding as Brand Strategies. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Choi, Yong Chul. “Asian multinational Companies’ Co-Branding as Brand Strategies.” 2009. Thesis, Halmstad University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Choi, Yong Chul. “Asian multinational Companies’ Co-Branding as Brand Strategies.” 2009. Web. 04 Mar 2021.

Vancouver:

Choi YC. Asian multinational Companies’ Co-Branding as Brand Strategies. [Internet] [Thesis]. Halmstad University; 2009. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choi YC. Asian multinational Companies’ Co-Branding as Brand Strategies. [Thesis]. Halmstad University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

16. Pan, Hsuan-wen. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.

Degree: Master, Communications Management, 2014, NSYSU

 With the help of the Internet, the way of news broadcasting and the right of interpreting news are no longer monopolized by professional media organizations.… (more)

Subjects/Keywords: Branding Co-creation; Value Co-creation; Taiwan Public Television; PeoPo; Citizen Journalism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pan, H. (2014). Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pan, Hsuan-wen. “Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.” 2014. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pan, Hsuan-wen. “Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.” 2014. Web. 04 Mar 2021.

Vancouver:

Pan H. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pan H. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Oliveira, Diana Judite Moura de. Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores.

Degree: 2014, RCAAP

Dissertação de Mestrado em Gestão

Ocorrendo o Co-branding quando dois ou mais nomes de marcas já estabelecidas de diferentes instituições aparecem num mesmo produto, consideramos… (more)

Subjects/Keywords: Comportamento do consumidor; Marca; Carne de bovino; Valorização; Co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, D. J. M. d. (2014). Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Diana Judite Moura de. “Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores.” 2014. Thesis, RCAAP. Accessed March 04, 2021. http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Diana Judite Moura de. “Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores.” 2014. Web. 04 Mar 2021.

Vancouver:

Oliveira DJMd. Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores. [Internet] [Thesis]. RCAAP; 2014. [cited 2021 Mar 04]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira DJMd. Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores. [Thesis]. RCAAP; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Ribeiro, Diana Raquel Coutinho. Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores.

Degree: 2014, RCAAP

Dissertação de Mestrado em Gestão

A associação de marcas (ou Co-branding) ocorre quando duas ou mais marcas existentes são combinadas num mesmo produto, onde cada… (more)

Subjects/Keywords: Comportamento do consumidor; Marca; Azeite; Valorização; Co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ribeiro, D. R. C. (2014). Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ribeiro, Diana Raquel Coutinho. “Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores.” 2014. Thesis, RCAAP. Accessed March 04, 2021. http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ribeiro, Diana Raquel Coutinho. “Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores.” 2014. Web. 04 Mar 2021.

Vancouver:

Ribeiro DRC. Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores. [Internet] [Thesis]. RCAAP; 2014. [cited 2021 Mar 04]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ribeiro DRC. Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores. [Thesis]. RCAAP; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. HSU, Nai-Jen. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.

Degree: Master, Business Management, 2011, NSYSU

 âBrandâ is not only the most valuable asset, but also a powerful marketing tool for the enterprises. As progressing of marketing management, co-branding strategy which… (more)

Subjects/Keywords: hedonic shopping motivation; between-partner congruity; ad focus; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

HSU, N. (2011). Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

HSU, Nai-Jen. “Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.” 2011. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

HSU, Nai-Jen. “Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.” 2011. Web. 04 Mar 2021.

Vancouver:

HSU N. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

HSU N. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Yin, Mei-Nian. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.

Degree: Master, Business Management, 2016, NSYSU

 As the environmental consciousness rises among consumers, green products have become popular. Based on green consumption studies, we develop two studies to examine how consumer… (more)

Subjects/Keywords: product evaluation; consumer participation; co-branding; nonprofit organization; green product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yin, M. (2016). Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yin, Mei-Nian. “Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.” 2016. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yin, Mei-Nian. “Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.” 2016. Web. 04 Mar 2021.

Vancouver:

Yin M. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yin M. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Lu, Chia-fang. The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand.

Degree: Master, Business Management, 2012, NSYSU

 Under the impact of the financial tsunami, global economy was weaken, lots of luxury brandsâ profits decreased, but trendy brands rise at that time. There… (more)

Subjects/Keywords: Trendy Brand; Trendy; co-branding; fitness; self construal type; Crossover

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, C. (2012). The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Chia-fang. “The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand.” 2012. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Chia-fang. “The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand.” 2012. Web. 04 Mar 2021.

Vancouver:

Lu C. The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Tung, Yi-Pei. Brand Culture: A New Marketing Mechanism.

Degree: Master, Master of Business Administration Program in International Business, 2012, NSYSU

 In prevalent concept of marketing, brand culture is a static identification, treated as corporate prerogative which removed from culture and consumers. Generally marketers regard it… (more)

Subjects/Keywords: self-expression; brand culture; cultural branding; cultural marketing; co-creation; lifestyle

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tung, Y. (2012). Brand Culture: A New Marketing Mechanism. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tung, Yi-Pei. “Brand Culture: A New Marketing Mechanism.” 2012. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tung, Yi-Pei. “Brand Culture: A New Marketing Mechanism.” 2012. Web. 04 Mar 2021.

Vancouver:

Tung Y. Brand Culture: A New Marketing Mechanism. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tung Y. Brand Culture: A New Marketing Mechanism. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Texas A&M University

23. Cao, Zixia. An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.

Degree: PhD, Marketing, 2012, Texas A&M University

 This dissertation examines how the stock market reacts to announcements of introduction of co-branded new products. Despite the apparent enthusiasm of practitioners towards co-branding – the… (more)

Subjects/Keywords: Co-branding; new products; stock market reaction; marketing alliances

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cao, Z. (2012). An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products. (Doctoral Dissertation). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785

Chicago Manual of Style (16th Edition):

Cao, Zixia. “An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.” 2012. Doctoral Dissertation, Texas A&M University. Accessed March 04, 2021. http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785.

MLA Handbook (7th Edition):

Cao, Zixia. “An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.” 2012. Web. 04 Mar 2021.

Vancouver:

Cao Z. An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products. [Internet] [Doctoral dissertation]. Texas A&M University; 2012. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785.

Council of Science Editors:

Cao Z. An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products. [Doctoral Dissertation]. Texas A&M University; 2012. Available from: http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785


NSYSU

24. Yang, Min. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.

Degree: Master, Master of Business Administration Program in International Business, 2017, NSYSU

 Fast fashion industry has become more and more flourishing in recent years. It has an outstanding performance in a global market. Lots of brands use… (more)

Subjects/Keywords: brand evaluation; brand emotion; Fast Fashion; luxury brand; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, M. (2017). A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Min. “A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.” 2017. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Min. “A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.” 2017. Web. 04 Mar 2021.

Vancouver:

Yang M. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang M. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

25. Oliveira, Patrícia João Rodrigues. Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade.

Degree: 2016, RCAAP

O turismo das cidades é um dos segmentos com maior e mais rápido crescimento em todo o mundo e a sua natureza mutável torna-se cada… (more)

Subjects/Keywords: Turismo das cidades; Marketing territorial; Living Labs; City branding; Co-criação

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, P. J. R. (2016). Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Patrícia João Rodrigues. “Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade.” 2016. Thesis, RCAAP. Accessed March 04, 2021. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Patrícia João Rodrigues. “Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade.” 2016. Web. 04 Mar 2021.

Vancouver:

Oliveira PJR. Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade. [Internet] [Thesis]. RCAAP; 2016. [cited 2021 Mar 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira PJR. Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade. [Thesis]. RCAAP; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

26. Yang, Huashuai; Zhang, Yusi. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections.

Degree: Business Administration, 2020, Jönköping University

  Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible… (more)

Subjects/Keywords: Co-branding; Fashion Industry; Chinese Millennial Consumers; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, Huashuai; Zhang, Y. (2020). Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Huashuai; Zhang, Yusi. “Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections.” 2020. Thesis, Jönköping University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Huashuai; Zhang, Yusi. “Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections.” 2020. Web. 04 Mar 2021.

Vancouver:

Yang, Huashuai; Zhang Y. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections. [Internet] [Thesis]. Jönköping University; 2020. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang, Huashuai; Zhang Y. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Exeter

27. Kocamaz, Ilke. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).

Degree: PhD, 2012, University of Exeter

 Today, many museums both around the world and in Britain are in the process of renewing, rejuvenating, refurbishing and/or rebranding themselves. These museums are actually… (more)

Subjects/Keywords: 658; museum (re)branding; value co-creation in museums; experience economy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kocamaz, I. (2012). Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). (Doctoral Dissertation). University of Exeter. Retrieved from http://hdl.handle.net/10871/8003

Chicago Manual of Style (16th Edition):

Kocamaz, Ilke. “Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).” 2012. Doctoral Dissertation, University of Exeter. Accessed March 04, 2021. http://hdl.handle.net/10871/8003.

MLA Handbook (7th Edition):

Kocamaz, Ilke. “Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).” 2012. Web. 04 Mar 2021.

Vancouver:

Kocamaz I. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). [Internet] [Doctoral dissertation]. University of Exeter; 2012. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/10871/8003.

Council of Science Editors:

Kocamaz I. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). [Doctoral Dissertation]. University of Exeter; 2012. Available from: http://hdl.handle.net/10871/8003


Linnaeus University

28. Lönnqvist, Johan. Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken..

Degree: Marketing, 2017, Linnaeus University

  Syfte och forskningsfråga: Syftet med denna uppsats är att genom en kvalitativ studie analysera hur synkronisering kan användas som ett marknadsföringsverktyg och hur detta… (more)

Subjects/Keywords: Varumärke; Co-branding; Samarbeten; Synkronisering; Image; Identitet; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lönnqvist, J. (2017). Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken.. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lönnqvist, Johan. “Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken..” 2017. Thesis, Linnaeus University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lönnqvist, Johan. “Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken..” 2017. Web. 04 Mar 2021.

Vancouver:

Lönnqvist J. Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken.. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lönnqvist J. Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken.. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Thomas, Elias. Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson.

Degree: Business Studies, 2006, Södertörn University College

  Syftet med uppsatsen har varit att undersöka hur konsumenterna uppfattar varumärkesutvidgningen. Studien har haft fokus på ett fallföretag, Sony Ericsson samt de varumärken (Walkman… (more)

Subjects/Keywords: co-branding; Business studies; Företagsekonomi

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APA (6th Edition):

Thomas, E. (2006). Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Thomas, Elias. “Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson.” 2006. Thesis, Södertörn University College. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Thomas, Elias. “Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson.” 2006. Web. 04 Mar 2021.

Vancouver:

Thomas E. Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson. [Internet] [Thesis]. Södertörn University College; 2006. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Thomas E. Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson. [Thesis]. Södertörn University College; 2006. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

30. Asfar, Sara. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?.

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

  The purpose of this study has been to examine how collaborations between clothing companies and fashion designers can influence their brands. Our ambition has… (more)

Subjects/Keywords: collaborations; co-branding; brand; image; positioning; identity; fashion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Asfar, S. (2011). Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Asfar, Sara. “Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?.” 2011. Thesis, Linnaeus University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Asfar, Sara. “Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?.” 2011. Web. 04 Mar 2021.

Vancouver:

Asfar S. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?. [Internet] [Thesis]. Linnaeus University; 2011. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Asfar S. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?. [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2] [3] [4]

.