subject:(co branding)

Jönköping University

1. Enhamn, Isac. Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71.

Degree: Media and Communication Studies, 2016, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477

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För en stad är det viktigt att sticka ut, att göra sig hörd bland andra städer som konkurrerar om besöksnäring och nya invånare. Hur… (more)

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För en stad är det viktigt att sticka ut, att göra sig hörd bland andra städer som konkurrerar om besöksnäring och nya invånare. Hur kan en medelstor stad sticka ut från mängden? Kanske genom att marknadsföra sig tillsammans med en idrottsförening. Studien undersöker hur en stad tillsammans med det lokala elitishockeylaget och destinationsbolaget arbetar för att skapa en positiv bild av staden. Tidigare forskning har fokuserat på hur städer arbetat med stora mästerskap, såsom Olympiska spelen och världsmästerskap. Ingen relevant forskning som vi har tagit del av har behandlat samarbetet mellan ett lokalt elitlag i ishockey, destinationsbolag samt kommun. De teorier som använts är place branding och co-branding. Dessa teorier består av flera aspekter som kan appliceras på en studie, place branding har ”the five Rs of place branding” och co-branding har ”5C co-branding strategy”. Den metod som använts är kvalitativa intervjuer. Dessa intervjuer var strukturerade med öppna frågor för att få så informationsrika svar som möjligt. Orsaken till att kvalitativa intervjuer genomfördes var att få reda på om det fanns något samarbete mellan organisationerna. Resultatet visar att det inte finns något utbrett samarbete mellan dessa tre organisationer. Samtliga organisationer var positiva till ett framtida samarbete men i dagsläget finns inga planer från någon av organisationerna att inleda ett samarbete med någon av de andra.

It is important for a city to stand out, to make itself heard among other cities that are competing for the same tourism income<img src="https://cdncache-a.akamaihd.net/items/it/img/arrow-10x10.png" /> and new citizens. How can an medium-sized city stand out from the crowd? Perhaps by marketing itself together with a sports club. This study investigates how a city together with the local elite ice hockey team and the visitors bureau work to create a positive image of the city. Previous research has focused on how cities work with big events, such as the Olympic games and world championships. No relevant research that we have come across has looked at the cooperation between a local elite ice hockey team, the visitors bureau and the local government. The theories that have been used are place branding and co-branding. These theories are composed of multiple aspects that can be applied to a study, place branding has ”the five Rs of place branding” and co-branding has the ”5C co-branding strategy”. The method that has been used is qualitative interviews. The interviews that have been carried out were structured with open question to get as much information from the answers as possible. The reason that qualitative interviews were carried out was to find out if there was any cooperation between these organizations. The results show that there is no widespread cooperation between these organizations. All of the organizations were positive to the idea of future cooperation, but as of now there are no plans from any of the organizations to commence a cooperation…

Subjects/Keywords: co-branding; ice hockey; place branding; qualitative; jönköping; co-branding; ishockey; place branding; kvalitativ; jönköping

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Enhamn, I. (2016). Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Enhamn, Isac. “Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71.” 2016. Thesis, Jönköping University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Enhamn, Isac. “Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71.” 2016. Web. 04 Mar 2021.

Vancouver:

Enhamn I. Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71. [Internet] [Thesis]. Jönköping University; 2016. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Enhamn I. Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Stockholm University

2. Lundberg, Malin. Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring.

Degree: JMK, 2016, Stockholm University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124

► Syftet med denna studie är att undersöka hur företag använder co-branding och sociala medier för att skapa betydelse för sitt varumärke. Detta kommer jag… (more)

▼ Syftet med denna studie är att undersöka hur företag använder co-branding och sociala medier för att skapa betydelse för sitt varumärke. Detta kommer jag att undersöka utifrån följande huvudfrågeställning:  Vilka betydelser skapas, alternativt förstärks, genom StyleIn AB’s co-brandingsamarbeten på sociala medier? För att göra det tydligare har jag även två mindre frågeställningar att utgå ifrån:  Hur använder StyleIn AB sociala medier som främsta forum för co-branding samarbeten?  Hur skapas och förstärks betydelse i StyleIns inlägg på sociala medier genom cobranding? Den pågående expansionen av sociala medier och den visuella kulturens framväxt är grunden till varför jag valt att skriva denna uppsats. Betydelser, budskap och värderingar kommer till uttryck i visuellt material och sprids enkelt och snabbt via olika sociala medier. Då kanalerna är billiga att använda sig utav är det vanligt för företag att bedriva sin marknadsföring i dessa forum. I denna uppsats har jag valt att titta närmare på hur ett företag använder sociala medier för att sprida både sitt eget och andra varumärkens budskap genom vad man kallar för “co-branding” i sociala medier. Min studie är avgränsad till det svenska modeföretaget StyleIn AB’s sociala kanaler där de ihop med andra företag exponeras i visuella former. Anledningen till att jag valde företaget StyleIn har att göra med att co-branding är en stor och återkommande del av deras marknadsföring på sociala medier. Med anledning till forumet för denna marknadsföring kommer mitt bakgrundskapitel beröra just sociala medier. Eftersom co-branding är en varumärkesbyggande process kommer mitt teoretiska ramverk, inklusive mitt kapitel om tidigare forskning, att beröra olika teorier kring varumärken samt forskning i fenomenet co-branding. Teorier kring sociala mediers nytta för varumärken kommer också presenteras för att kunna besvara hela min frågeställning. Vidare använder jag mig av semiotisk analys som metod för att jag så djupt som möjligt skall kunna förklara de olika betydelserna i de tre inlägg jag använder mig utav. I mitt resultat kommer jag fram till att StyleIn’s co-branding samarbeten på sociala medier är en värdeskapande process som bygger upp StyleIn som varumärke genom att använda sig av betydelser lånade av andra varumärken. Jag kommer fram till att det handlar om värderingar som rör en viss typ av livsstil och utifrån dessa kan man urskilja betydelser och meningar uppkomna ur användandet av andra varumärken ihop med sitt eget på sociala medier.

Subjects/Keywords: Co-branding; sociala medier

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lundberg, M. (2016). Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lundberg, Malin. “Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring.” 2016. Thesis, Stockholm University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lundberg, Malin. “Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring.” 2016. Web. 04 Mar 2021.

Vancouver:

Lundberg M. Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring. [Internet] [Thesis]. Stockholm University; 2016. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lundberg M. Co-branding på sociala medier : En studie av hur betydelser skapas och förstärks i ett svenskt modevarumärkes visuella marknadsföring. [Thesis]. Stockholm University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131124

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Uppsala University

3. Åberg, Louise. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market.

Degree: Business Studies, 2015, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655

► Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands. Design/Methodology/approach… (more)

▼ Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands. Design/Methodology/approach - A qualitative single case study approach was undertaken on the Swedish grocery brand Coop by which data were collected through the use of both primary and secondary data. In addition data have been extracted from interviews with some of the partnering brands of Coop. Findings - The findings illustrates how Coop as the green and family-oriented brand have selected partners that meets particular associations with regards to its family-orientation and sustainable mindset. The empirical findings points to the importance of integrating a co-creating aspect within theories on brand personality as to give a complete picture of how it could be formed and implemented. Research implications/limitations - The study adds theoretically with an update on how a company could form its own brand personality by the help of others. As this research have been focused on a firm perspective it have not been possible to address whether co-creation of a brand personality actually could be seen as resulting in a greater loyalty on part of customers. Further research will hence be needed that either takes a purely customer-oriented approach to the subject or preferably a combination between a firm and customer perspective. Managerial implications - The empirical findings points to the possibility of managers to deliberately establish a brand personality by the help of other enterprises. The study moreover points to the importance of choosing to collaborate with partners that either are aligned with a personality or complementary in some beneficial way. Originality/value - Previous research on brand personality have mainly focused on how a firm could reinforce a certain profile by the more traditional marketing tools that are under the direct control of a company. The present research assemble contributes with an update on how a personality also could be seen as being co-created between a firm and a number of partnering brands.

Subjects/Keywords: Co-branding; service dominant logic

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Åberg, L. (2015). Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Åberg, Louise. “Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market.” 2015. Thesis, Uppsala University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Åberg, Louise. “Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market.” 2015. Web. 04 Mar 2021.

Vancouver:

Åberg L. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market. [Internet] [Thesis]. Uppsala University; 2015. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Åberg L. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market. [Thesis]. Uppsala University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255655

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Temple University

4. Graham, Johnny Langston. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.

Degree: PhD, 2016, Temple University

URL: http://digital.library.temple.edu/u?/p245801coll10,410546

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Business Administration/Marketing

This dissertation centers on the study of brand appropriation, the altering of brand meaning by non-target market consumers who belong to a subculture.… (more)

Subjects/Keywords: Marketing;

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Graham, J. L. (2016). CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,410546

Chicago Manual of Style (16^th Edition):

Graham, Johnny Langston. “CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.” 2016. Doctoral Dissertation, Temple University. Accessed March 04, 2021. http://digital.library.temple.edu/u?/p245801coll10,410546.

MLA Handbook (7^th Edition):

Graham, Johnny Langston. “CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION.” 2016. Web. 04 Mar 2021.

Vancouver:

Graham JL. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. [Internet] [Doctoral dissertation]. Temple University; 2016. [cited 2021 Mar 04]. Available from: http://digital.library.temple.edu/u?/p245801coll10,410546.

Council of Science Editors:

Graham JL. CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION. [Doctoral Dissertation]. Temple University; 2016. Available from: http://digital.library.temple.edu/u?/p245801coll10,410546

University of Nairobi

5. Maguru, Anthony Maina. Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area .

Degree: 2011, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186

► The study sought to establish the influence of co-branding on customer perception: a case of M-Kesho customers in Kariobangi area. It was guided by two… (more)

▼ The study sought to establish the influence of co-branding on customer perception: a case of M-Kesho customers in Kariobangi area. It was guided by two objectives which are; to establish whether co-branding influence customer satisfaction and to determine the influence of co-branding on perception of customers of M-Kesho product. The Literature review focused on, the concept co-branding, importance of co-branding, concept of perception, brand perception, perceived price fairness, perceived service quality and customer loyalty. The study applied the descriptive design; Target population included all the 12,332 customers of M-Kesho in the formal and informal small and medium business within Kariobangi Light Industries area and its environs. The sample size constituted 100 M-Kesho customers in the SME sector in Kariobangi Light Industries area and its environs who were randomly sampled. The study also revealed that 70% of the respondents were members of M-Pesa before joining the M-Kesho product. Through probing the respondents asserted that they joined M-Kesho under the influence availability of the M-Kesho product which was accessible, convenient in relation to sending money, convenience of banking services like withdrawing or depositing money as well as the ability of the customers to access loan and insurance services through the M-Kesho product. In view of the research findings, the study recommends that more M-Kesho products outlets should be availed to the customers to encourage use of the facility. The study also recommends that there is there is need to create awareness of the product to the customers through marketing and unpacking the product to the customers, this will make more customers even those with primary level of education easily use the product without complications. In order to improve the quality of the already existing products hence attracting more customers to the products leading to higher profits to the companies involved, the study recommends introduction of more co-branded products. The study also recommends that the co-branded products should be reliable in the sense that one can use the facility at any time without delays. This ensures that customers have a positive perception on the product and also customers are more satisfied by such products.

Subjects/Keywords: M-Kesho; Customer perception; Co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Maguru, A. M. (2011). Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Maguru, Anthony Maina. “Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area .” 2011. Thesis, University of Nairobi. Accessed March 04, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Maguru, Anthony Maina. “Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area .” 2011. Web. 04 Mar 2021.

Vancouver:

Maguru AM. Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2021 Mar 04]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Maguru AM. Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/11186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Uppsala University

6. Grundius, Josefine. Effekten på en orts varumärke vid uppköp av en turistanläggning.

Degree: Business Studies, 2015, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575

► Uppsatsen studerar hur en orts varumärkesidentitet förändras då en ny aktör med syfte att locka turister etablerar sig på orten. Den utvalda orten är… (more)

Subjects/Keywords: Varumärkesidentitet; Co-branding; Uppköp; Platsvarumärke; Platsmarknadsföring

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Grundius, J. (2015). Effekten på en orts varumärke vid uppköp av en turistanläggning. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Grundius, Josefine. “Effekten på en orts varumärke vid uppköp av en turistanläggning.” 2015. Thesis, Uppsala University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Grundius, Josefine. “Effekten på en orts varumärke vid uppköp av en turistanläggning.” 2015. Web. 04 Mar 2021.

Vancouver:

Grundius J. Effekten på en orts varumärke vid uppköp av en turistanläggning. [Internet] [Thesis]. Uppsala University; 2015. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Grundius J. Effekten på en orts varumärke vid uppköp av en turistanläggning. [Thesis]. Uppsala University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260575

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Louisiana State University

7. Grant, Garrett Kalel. A Case Study of Brand Associations for Yeezy Brand.

Degree: MS, Fashion Business, 2018, Louisiana State University

URL: https://digitalcommons.lsu.edu/gradschool_theses/4716

► Brands can thrive in the marketplace based on their ability to generate brand equity. Companies have utilized many techniques to gain brand equity with… (more)

Subjects/Keywords: Kanye West; Fashion; Co-Branding; Adidas

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Grant, G. K. (2018). A Case Study of Brand Associations for Yeezy Brand. (Masters Thesis). Louisiana State University. Retrieved from https://digitalcommons.lsu.edu/gradschool_theses/4716

Chicago Manual of Style (16^th Edition):

Grant, Garrett Kalel. “A Case Study of Brand Associations for Yeezy Brand.” 2018. Masters Thesis, Louisiana State University. Accessed March 04, 2021. https://digitalcommons.lsu.edu/gradschool_theses/4716.

MLA Handbook (7^th Edition):

Grant, Garrett Kalel. “A Case Study of Brand Associations for Yeezy Brand.” 2018. Web. 04 Mar 2021.

Vancouver:

Grant GK. A Case Study of Brand Associations for Yeezy Brand. [Internet] [Masters thesis]. Louisiana State University; 2018. [cited 2021 Mar 04]. Available from: https://digitalcommons.lsu.edu/gradschool_theses/4716.

Council of Science Editors:

Grant GK. A Case Study of Brand Associations for Yeezy Brand. [Masters Thesis]. Louisiana State University; 2018. Available from: https://digitalcommons.lsu.edu/gradschool_theses/4716

Jönköping University

8. Lu, Tongda; Ji, Jiawen. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology.

Degree: Business Administration, 2020, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948

► In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands… (more)

Subjects/Keywords: Co-branding; cross-branding; brand identity; consumer psychology.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lu, Tongda; Ji, J. (2020). An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Tongda; Ji, Jiawen. “An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology.” 2020. Thesis, Jönköping University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Tongda; Ji, Jiawen. “An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology.” 2020. Web. 04 Mar 2021.

Vancouver:

Lu, Tongda; Ji J. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology. [Internet] [Thesis]. Jönköping University; 2020. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu, Tongda; Ji J. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48948

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Dahlin, Carl Johan. Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity.

Degree: Swedish School of Textiles, 2013, University of Borås

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422

►

Syfte - Studien syftar till att undersöka hur ett modeföretags icke-finansiella (konsumentbaserade) brand equity påverkas av co-branding. Studien undersöker hur ett samarbete mellan två… (more)

Subjects/Keywords: Co-branding; Ingredient Co-branding; Brand Equity; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Dahlin, C. J. (2013). Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Dahlin, Carl Johan. “Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity.” 2013. Thesis, University of Borås. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Dahlin, Carl Johan. “Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity.” 2013. Web. 04 Mar 2021.

Vancouver:

Dahlin CJ. Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity. [Internet] [Thesis]. University of Borås; 2013. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dahlin CJ. Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity. [Thesis]. University of Borås; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

10. Atzmüller, Albin; Kamande, Sylvia. Factors for maintaining successful business partnerships : A case study of the construction equipment industry.

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816

► As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market.… (more)

Subjects/Keywords: business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales; Business Administration; Företagsekonomi

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APA (6^th Edition):

Atzmüller, Albin; Kamande, S. (2011). Factors for maintaining successful business partnerships : A case study of the construction equipment industry. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Atzmüller, Albin; Kamande, Sylvia. “Factors for maintaining successful business partnerships : A case study of the construction equipment industry.” 2011. Thesis, Linnaeus University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Atzmüller, Albin; Kamande, Sylvia. “Factors for maintaining successful business partnerships : A case study of the construction equipment industry.” 2011. Web. 04 Mar 2021.

Vancouver:

Atzmüller, Albin; Kamande S. Factors for maintaining successful business partnerships : A case study of the construction equipment industry. [Internet] [Thesis]. Linnaeus University; 2011. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Atzmüller, Albin; Kamande S. Factors for maintaining successful business partnerships : A case study of the construction equipment industry. [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12816

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Ottawa

11. Rodrigue, Francois. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise .

Degree: 2014, University of Ottawa

URL: http://hdl.handle.net/10393/31689

► This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the… (more)

Subjects/Keywords: co-creation; value; brand equity; football; value co-creation; brand co-creation; branding; marketing

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APA (6^th Edition):

Rodrigue, F. (2014). Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise . (Thesis). University of Ottawa. Retrieved from http://hdl.handle.net/10393/31689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Rodrigue, Francois. “Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise .” 2014. Thesis, University of Ottawa. Accessed March 04, 2021. http://hdl.handle.net/10393/31689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Rodrigue, Francois. “Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise .” 2014. Web. 04 Mar 2021.

Vancouver:

Rodrigue F. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise . [Internet] [Thesis]. University of Ottawa; 2014. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/10393/31689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rodrigue F. Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise . [Thesis]. University of Ottawa; 2014. Available from: http://hdl.handle.net/10393/31689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Kristianstad University

12. Elamir, Sara. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry.

Degree: Faculty of Business, 2020, Kristianstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159

► In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that,… (more)

Subjects/Keywords: Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry; Business Administration; Företagsekonomi

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APA (6^th Edition):

Elamir, S. (2020). Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry. (Thesis). Kristianstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Elamir, Sara. “Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry.” 2020. Thesis, Kristianstad University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Elamir, Sara. “Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry.” 2020. Web. 04 Mar 2021.

Vancouver:

Elamir S. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry. [Internet] [Thesis]. Kristianstad University; 2020. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Elamir S. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry. [Thesis]. Kristianstad University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Loughborough University

13. Kenyon, James A. An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London.

Degree: PhD, 2013, Loughborough University

URL: http://hdl.handle.net/2134/13592

► Contemporarily, the hosting of mega-events (MEs) is one of several strategies used by cities and governments to bring about improvements in a place s image… (more)

▼ Contemporarily, the hosting of mega-events (MEs) is one of several strategies used by cities and governments to bring about improvements in a place s image and recognition. While London, host of the 2012 Olympic Games, is already considered to be a leading global city (e.g. Anholt & GfK Roper, 2011), the potential image benefits to be accrued from hosting the Games may in fact impact more upon internal, domestic perceptions rather than on external, international perceptions (Anholt, Oon, Masure et al., 2008). A key objective, therefore, for those involved in the development and delivery of the 2012 Olympic Games is to further enhance the image of the city (both domestically and internationally) and to minimise the risk of negative image formation (DCMS, 2008). However, image, in the context of MEs, is not an easy component to control, as previous Olympic Games have demonstrated (Shoval, 2002; Smith, 2005). The main purpose of this critical-realism-informed project, underpinned by theoretical-methodological social representation theory (SRT) (Moscovici, 1961, 1984), was to evaluate the domestic image impact of hosting the 2012 Olympics, pre- and post- Games, for the city of London. Based then on social representation theory, and a combination of abductive and retroductive research strategies, a survey was carried out among British citizens to identify their opinions concerning London as a city (or place brand), the Olympics as a ME, and the 2012 Games as a one-off event. Exponential non-discriminative snowball sampling was used to recruit participants (UK citizens, pre-event, n=561, post-event n=215) who completed a mixed-methods questionnaire both before and after the 2012 Olympics were held. The main part of this questionnaire was comprised of randomised free word-association tasks (qualitative) using London, the Olympics and 2012 London Olympics as inductor terms; i.e., Please give the first 10 words that come to mind when you hear the term . Data analysis involved collating the responses of the free word-association tasks into semantic word clusters, with one word (or phrase) representing each theme be that an object, emotion, an opinion, etc. Only words or phrases cited by 15% of participants were used to construct the image of each entity. The next level of analysis involved producing a similarity index and subsequent dendrogram, based on Kendal s correlation coefficient, that established the strength of the connections between the various elements of each social representation. The content and the structure of these pre- and post-event social representations were analysed and then compared to determine whether a.) hosting the 2012 Olympic Games represents an appropriate strategy to develop the city s domestic brand; b.) a co-branding process occurred, expressed by an image transfer, from the event to the place, or vice-versa; and c.) the major differences between the images generated by those living closest to London, compared to those living elsewhere in the UK. While London s overall image does not go through…

Subjects/Keywords: 796.48; 2012 olympic games; Co-branding; London; Place branding; Place image; Social representations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kenyon, J. A. (2013). An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London. (Doctoral Dissertation). Loughborough University. Retrieved from http://hdl.handle.net/2134/13592

Chicago Manual of Style (16^th Edition):

Kenyon, James A. “An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London.” 2013. Doctoral Dissertation, Loughborough University. Accessed March 04, 2021. http://hdl.handle.net/2134/13592.

MLA Handbook (7^th Edition):

Kenyon, James A. “An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London.” 2013. Web. 04 Mar 2021.

Vancouver:

Kenyon JA. An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London. [Internet] [Doctoral dissertation]. Loughborough University; 2013. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/2134/13592.

Council of Science Editors:

Kenyon JA. An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London. [Doctoral Dissertation]. Loughborough University; 2013. Available from: http://hdl.handle.net/2134/13592

University of North Texas

14. Kennedy, Eric. The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations.

Degree: 2017, University of North Texas

URL: https://digital.library.unt.edu/ark:/67531/metadc1011858/

► Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service… (more)

Subjects/Keywords: Branding; Co-creation; Marketing; Business Administration, Marketing; Branding (Marketing); Product management.; Consumer behavior.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kennedy, E. (2017). The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc1011858/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kennedy, Eric. “The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations.” 2017. Thesis, University of North Texas. Accessed March 04, 2021. https://digital.library.unt.edu/ark:/67531/metadc1011858/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kennedy, Eric. “The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations.” 2017. Web. 04 Mar 2021.

Vancouver:

Kennedy E. The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations. [Internet] [Thesis]. University of North Texas; 2017. [cited 2021 Mar 04]. Available from: https://digital.library.unt.edu/ark:/67531/metadc1011858/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kennedy E. The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations. [Thesis]. University of North Texas; 2017. Available from: https://digital.library.unt.edu/ark:/67531/metadc1011858/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Halmstad University

15. Choi, Yong Chul. Asian multinational Companies’ Co-Branding as Brand Strategies.

Degree: Business and Engineering (SET), 2009, Halmstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662

► Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an… (more)

Subjects/Keywords: co branding; brand strategy; Asian companies; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Choi, Y. C. (2009). Asian multinational Companies’ Co-Branding as Brand Strategies. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Choi, Yong Chul. “Asian multinational Companies’ Co-Branding as Brand Strategies.” 2009. Thesis, Halmstad University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Choi, Yong Chul. “Asian multinational Companies’ Co-Branding as Brand Strategies.” 2009. Web. 04 Mar 2021.

Vancouver:

Choi YC. Asian multinational Companies’ Co-Branding as Brand Strategies. [Internet] [Thesis]. Halmstad University; 2009. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Choi YC. Asian multinational Companies’ Co-Branding as Brand Strategies. [Thesis]. Halmstad University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

16. Pan, Hsuan-wen. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.

Degree: Master, Communications Management, 2014, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519

► With the help of the Internet, the way of news broadcasting and the right of interpreting news are no longer monopolized by professional media organizations.… (more)

▼ With the help of the Internet, the way of news broadcasting and the right of interpreting news are no longer monopolized by professional media organizations. Citizen media has brought forth a new era by countering the mainstream broadcasters. PeoPo, the first citizen journalism news platform funded by Taiwan Public Television, is a great example which was developed and is thriving during this new trend. Through the interactive functions of the Internet, PeoPo offers more avenues for dialogue and information interchange between the platform, users of the citizen journalism platform (including the citizen journalists, partner schools, and NGO) and user communities. The notion behind PeoPo echoes Ramaswamy and Prahalad's value co-creation theory. The theory stresses that by fulfilling four key elements – dialogue, access, risk assessment, and transparency, an organization allows every individual who has contacts with it acquire unique experience and value, therefore the individual is not only a passive receiver but an active co-creator of value. Hatch and Schultz further extend the value co-creation theory into the field of branding and develop the framework of branding co-creation. They contend that brands are no longer shaped by companies alone and the meaning of a brand must be created by user experiences. Therefore the value of a brand does not lie in the organization itself but within the process of interactions among all stakeholders. Through in-depth interviews, the research utilizes Hatch and Schultzâs framework with its two dimensions, âstakeholder/company engagementâ and âorganizational self-disclosureâ, to analyze and explain PeoPoâs branding co-creation process with its users. In addition, the obstacles and limitations during the process are discussed. By examining the interaction experiences between PeoPo and its users from the perspective of business management, the findings of the research can be further useful for the future development of the communication industry and the practice of business management theories. The outcome of the research suggests that the branding co-creation of PeoPo is highly praised by users. During the interactions the users have created their own experiences and built a relationship of trust and partnership with PeoPo. Nevertheless, the lack of consensus, vision, human resources, and support remain the main problems for PeoPo in the co-branding process and hinder the possibilities of brand innovations. If PeoPo can better harness the collective wisdom of its users and resources, it will bring the organization more opportunities for innovation in the future. Advisors/Committee Members: Ping Shaw (committee member), Shih-Hung Lo (chair), Yuan-Hui Hu (committee member), Chien-chou Su (chair).

Subjects/Keywords: Branding Co-creation; Value Co-creation; Taiwan Public Television; PeoPo; Citizen Journalism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pan, H. (2014). Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pan, Hsuan-wen. “Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.” 2014. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pan, Hsuan-wen. “Collaborative branding: Research on the process of brand co-creation by PeoPo and Users.” 2014. Web. 04 Mar 2021.

Vancouver:

Pan H. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pan H. Collaborative branding: Research on the process of brand co-creation by PeoPo and Users. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414114-234519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Oliveira, Diana Judite Moura de. Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores.

Degree: 2014, RCAAP

URL: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175

►

Dissertação de Mestrado em Gestão

Ocorrendo o Co-branding quando dois ou mais nomes de marcas já estabelecidas de diferentes instituições aparecem num mesmo produto, consideramos… (more)

▼

Dissertação de Mestrado em Gestão

Ocorrendo o Co-branding quando dois ou mais nomes de marcas já estabelecidas de diferentes instituições aparecem num mesmo produto, consideramos como pressuposto para a nossa investigação que uma forma de estimular a produção de carnes bovinas com Denominação de Origem Protegida (DOP) ou produzidas em modo de produção biológico seria pela associação em Co-branding destas duas marcas coletivas de carne bovina (DOP ou Biológica, individualmente ou em simultâneo) a marcas comerciais ou do distribuidor. Estas últimas marcas são normalmente detidas por empresas com dinâmicas comerciais mais fortes do que os agrupamentos de produtores e/ou cooperativas/empresas que comercializam as marcas coletivas referidas de produtos agro-alimentares tradicionais. Mas para que essa decisão de associarem mais do que uma marca em Co-branding possa ser tomada pelos produtores e empresas que comercializam carnes bovinas com marcas comerciais, do distribuidor ou coletivas (DOP ou Biológica), é necessário avaliar se essas eventuais opções de Co-branding são valorizadas e reconhecidas pelos consumidores como geradoras de mais valias que justificam um pagamento adicional da sua parte. Assim, o objetivo deste estudo é o de avaliar a valorização dada pelos consumidores e compradores de carne bovina a opções de Co-branding que associem marcas coletivas de uma carne bovina com Denominação de Origem Protegida (DOP) e/ou Biológica a carnes bovinas com marca comercial ou do distribuidor/supermercado. Por outro lado, e porque essa eventual valorização pode ser variável consoante os segmentos de mercado, importa segmentar a amostra para tentar apurar a existência de segmentos que possam valorizar mais essas opções de Co-branding e identificar as suas eventuais caraterísticas distintivas. Com base num inquérito validado para 219 consumidores e compradores de carne de bovino e com recurso ao software ACA (Adaptive Conjoint Analysis) e ao SPSS (Statistical Package for Social Sciences), concluímos que a caraterística preço tem uma maior importância média do que as marcas e os tipos de peça da carne de bovino, pois na tomada de decisão de escolha de bifes para uma refeição especial em família, é atribuído um maior peso ao preço, depois à marca e, só depois, ao tipo de peça de proveniência da carne de bovino. Na avaliação da valorização dada pelos consumidores a carnes de bovino que associem (Co-branding) marcas coletivas a carnes de marca comercial ou de supermercado, concluímos que esta é superior comparativamente a carnes sem qualquer uma destas marcas coletivas ou que utilizem uma só marca colectiva. Verificamos que, para a média dos consumidores inquiridos, há uma menor valorização da marca comercial “Montalva” do que da marca do distribuidor “Continente”. A associação a estas últimas marcas de uma só marca coletiva (DOP ou Biológica) também valoriza as novas marcas de Co-branding, tanto na marca Continente como na Montalva, sendo essa valorização maior no caso de associação à marca coletiva DOP do que à marca…

Advisors/Committee Members: Teixeira, Mário Sérgio, Sottomayor, Miguel.

Subjects/Keywords: Comportamento do consumidor; Marca; Carne de bovino; Valorização; Co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Oliveira, D. J. M. d. (2014). Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Oliveira, Diana Judite Moura de. “Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores.” 2014. Thesis, RCAAP. Accessed March 04, 2021. http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Oliveira, Diana Judite Moura de. “Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores.” 2014. Web. 04 Mar 2021.

Vancouver:

Oliveira DJMd. Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores. [Internet] [Thesis]. RCAAP; 2014. [cited 2021 Mar 04]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira DJMd. Co-branding de marcas colectivas de carne de bovino: avaliação do valor atribuído pelos consumidores. [Thesis]. RCAAP; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3175

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Ribeiro, Diana Raquel Coutinho. Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores.

Degree: 2014, RCAAP

URL: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201

►

Dissertação de Mestrado em Gestão

A associação de marcas (ou Co-branding) ocorre quando duas ou mais marcas existentes são combinadas num mesmo produto, onde cada… (more)

▼

Dissertação de Mestrado em Gestão

A associação de marcas (ou Co-branding) ocorre quando duas ou mais marcas existentes são combinadas num mesmo produto, onde cada uma delas espera que o nome da outra fortaleça a preferência pela marca ou tenha como resultado a obtenção de um novo nicho de mercado. Cooperar para competir, nomeadamente através do Co-Branding, é uma estratégia fundamental nos dias de hoje, pelo que importa avaliar a sua utilidade em diversas situações. Um dos objetivos deste estudo foi o de avaliar a valorização dada pelos consumidores a azeites que associem (Co-branding) uma ou mais marcas coletivas a azeites de marca comercial ou de supermercado, concluindo-se que esse valor é superior comparativamente a azeites que não façam essa associação. Com base nos resultados de uma experiência de escolha com recurso ao método ACA (Adaptive Conjoint Analysis), verificamos que a associação de uma marca coletiva – DOP ou de Agricultura Biológica – a uma marca comercial ou do supermercado/distribuidor reforça o seu valor, particularmente quando a marca coletiva associada é a marca DOP, sendo essa utilidade média para o consumidor ainda maior quando se associam ambas as marcas colectivas a uma das marcas comercial ou do distribuidor. Outro objetivo do estudo era o de avaliar se existia uma segmentação de mercado, com base nas utilidades reveladas numa experiência de escolha, que pudesse ser explicada pela valorização dada às marcas coletivas de azeite ou por fatores económicos, sociais e demográficos dos consumidores ou pela sua percepção perante os produtos com DOP, com marca de supermercado/distribuidor ou provenientes de agricultura biológica. Aqui, os resultados obtidos revelaram-se um pouco contraditórios, pois observamos um segmento que valoriza mais o azeite extra-virgem e o Co-branding que associa a marca comercial às marcas coletivas DOP e Agricultura Biológica, mostrando ainda uma maior preferência pelos preços mais altos, mas que mostra, comparativamente ao outro segmento obtido, uma percepção menos positiva em relação aos produtos com DOP e provenientes de agricultura biológica.

The association of marks (or Co-branding) occurs when two or more existing marks are combined in one product, where each one of them expects the name of the other strengthens the preference by brand or will result in the achievement of a new market niche. Cooperate to compete, in particular through the Co-Branding , is a fundamental strategy in today, and it is important to assess its usefulness in different situations One of the objectives of this study was to assess the valuation given by the consumers for olive oil which associate (Co-branding) one or more collective marks the olive oils of trademark or supermarket, concluding that this value is higher compared to oils that do not make this association. On the basis of the results of an experience of choice with recourse to the method ACA (Adaptive Conjoint Analysis), we see that the association of a collective mark - PDO or Organic Farming - a trademark or the…

Advisors/Committee Members: Teixeira, Mário Sérgio, Monteiro, Diogo Souza.

Subjects/Keywords: Comportamento do consumidor; Marca; Azeite; Valorização; Co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ribeiro, D. R. C. (2014). Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ribeiro, Diana Raquel Coutinho. “Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores.” 2014. Thesis, RCAAP. Accessed March 04, 2021. http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ribeiro, Diana Raquel Coutinho. “Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores.” 2014. Web. 04 Mar 2021.

Vancouver:

Ribeiro DRC. Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores. [Internet] [Thesis]. RCAAP; 2014. [cited 2021 Mar 04]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ribeiro DRC. Co-branding de marcas coletivas de azeite: avaliação do valor atribuído pelos consumidores. [Thesis]. RCAAP; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:http://repositorio.utad.pt/:10348/3201

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

19. HSU, Nai-Jen. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.

Degree: Master, Business Management, 2011, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

► âBrandâ is not only the most valuable asset, but also a powerful marketing tool for the enterprises. As progressing of marketing management, co-branding strategy which… (more)

▼ âBrandâ is not only the most valuable asset, but also a powerful marketing tool for the enterprises. As progressing of marketing management, co-branding strategy which combines two brand partners can bring profits and sustainable competitive advantages to the corporate enterprises. Between-partner congruity (BPC) has been identified as an influential factor in the success of a co-branding strategy, and there are two mainstreams of research in co-branding strategy exist: (1) linear relationship between BPC and co-brand evaluation or (2) reverse-U curve relationship between BPC and co-brand evaluation. Based on such inconsistent findings, this study explores how hedonic shopping motivation and ad focus affect consumersâ evaluation toward the co-branded product through different levels of BPC. The present study employs an experimental design to investigate the effects of BPC (high vs. moderate vs. low), ad focus(product vs. brand), and hedonic shopping motivation (high vs. low) on consumersâ evaluation of co-branded product. A 3x2x2 factorial design is conducted. Six different scenarios are established through virtual co-branded cell phone advertisement. Median split is used to distinguish consumers into high and low hedonic shopping motivation. Consumersâ evaluation is measured by purchase intention, attitude toward the co-branded product, and perceived quality. The results indicated that when the ad focus is product, there is a linear relationship between BPC and consumersâ evaluation. However, when the ad focus is brand, the aforementioned relationship becomes weaker. The linear relationship is robust for those consumers with low hedonic shopping motivation. On the other hand, when the ad focus is brand, moderate BPC would lead to higher purchase intention and quality perception for consumers with high hedonic shopping motivation. Based on the above findings, influences of ad focus should be considered when different levels of BPC are determined. Marketers should choose the right focus for higher evaluation toward co-branded products. Advisors/Committee Members: Yu-Chi Wu (chair), Chun-Tuan Chang (committee member), Yung-Ming Shiu (chair).

Subjects/Keywords: hedonic shopping motivation; between-partner congruity; ad focus; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

HSU, N. (2011). Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

HSU, Nai-Jen. “Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.” 2011. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

HSU, Nai-Jen. “Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product.” 2011. Web. 04 Mar 2021.

Vancouver:

HSU N. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

HSU N. Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-212417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Yin, Mei-Nian. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.

Degree: Master, Business Management, 2016, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

► As the environmental consciousness rises among consumers, green products have become popular. Based on green consumption studies, we develop two studies to examine how consumer… (more)

Subjects/Keywords: product evaluation; consumer participation; co-branding; nonprofit organization; green product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yin, M. (2016). Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yin, Mei-Nian. “Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.” 2016. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yin, Mei-Nian. “Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation.” 2016. Web. 04 Mar 2021.

Vancouver:

Yin M. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yin M. Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0214116-094627

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

21. Lu, Chia-fang. The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand.

Degree: Master, Business Management, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409

► Under the impact of the financial tsunami, global economy was weaken, lots of luxury brandsâ profits decreased, but trendy brands rise at that time. There… (more)

Subjects/Keywords: Trendy Brand; Trendy; co-branding; fitness; self construal type; Crossover

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lu, C. (2012). The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Chia-fang. “The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand.” 2012. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Chia-fang. “The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand.” 2012. Web. 04 Mar 2021.

Vancouver:

Lu C. The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. The Study on How A Company's Brand Evaluation Change After Crossover with Trendy Brand. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0424112-205409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

22. Tung, Yi-Pei. Brand Culture: A New Marketing Mechanism.

Degree: Master, Master of Business Administration Program in International Business, 2012, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952

► In prevalent concept of marketing, brand culture is a static identification, treated as corporate prerogative which removed from culture and consumers. Generally marketers regard it… (more)

Subjects/Keywords: self-expression; brand culture; cultural branding; cultural marketing; co-creation; lifestyle

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Tung, Y. (2012). Brand Culture: A New Marketing Mechanism. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tung, Yi-Pei. “Brand Culture: A New Marketing Mechanism.” 2012. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tung, Yi-Pei. “Brand Culture: A New Marketing Mechanism.” 2012. Web. 04 Mar 2021.

Vancouver:

Tung Y. Brand Culture: A New Marketing Mechanism. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tung Y. Brand Culture: A New Marketing Mechanism. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-203952

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Texas A&M University

23. Cao, Zixia. An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.

Degree: PhD, Marketing, 2012, Texas A&M University

URL: http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785

► This dissertation examines how the stock market reacts to announcements of introduction of co-branded new products. Despite the apparent enthusiasm of practitioners towards co-branding – the… (more)

▼ This dissertation examines how the stock market reacts to announcements of introduction of co-branded new products. Despite the apparent enthusiasm of practitioners towards co-branding – the practice of using two established brand names on the same product – , there is a dearth of research on if and how co-branding can be effectively leveraged to significantly increase the value added of new products. Whether greater financial rewards accrue to the manufacturer of the co-branded product (i.e. the primary brand parent) or to the partner firm that lends its brand to the co-branded product (i.e. the secondary brand parent), and how these rewards may differ depending on the characteristics of the co-branded product itself are yet unanswered questions. Using data from the consumer packaged goods industry, I empirically examine the extent to which co-branding increases the market value of the parent firms and analyze the determinants of the magnitude of increase in market value for both firms involved in the co-branding alliance. I present empirical evidence in support of a positive stock market reaction to the introduction of co-branded new products and find that this reaction is greater, on average, than the market reaction to the introduction of single-branded new products. I also show that the consistency between the brand images of the two products, the innovativeness of the product, and the exclusivity of the co-branding relationship significantly impact the market?s reaction to the announcement of new co-branded products. Moreover, these effects manifest both in the short term (i.e., at the time of the announcement) and over a longer time window (i.e., during the year following the announcement). Furthermore, I find that not all types of co-branding partnerships are equal. Composite co-branding (where both brands bring a substantive contribution to the formulation of the new product) results in higher financial rewards to the partners compared to ingredient and endorsement partnerships. The findings provide important managerial guidelines for increasing firm value through co-branding partnerships. Advisors/Committee Members: Sorescu, Alina (advisor), Gan, Li (committee member), Janakiraman, Ramkumar, Varadarajan, Poondi (committee member).

Subjects/Keywords: Co-branding; new products; stock market reaction; marketing alliances

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cao, Z. (2012). An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products. (Doctoral Dissertation). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785

Chicago Manual of Style (16^th Edition):

Cao, Zixia. “An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.” 2012. Doctoral Dissertation, Texas A&M University. Accessed March 04, 2021. http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785.

MLA Handbook (7^th Edition):

Cao, Zixia. “An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.” 2012. Web. 04 Mar 2021.

Vancouver:

Cao Z. An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products. [Internet] [Doctoral dissertation]. Texas A&M University; 2012. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785.

Council of Science Editors:

Cao Z. An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products. [Doctoral Dissertation]. Texas A&M University; 2012. Available from: http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11785

NSYSU

24. Yang, Min. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.

Degree: Master, Master of Business Administration Program in International Business, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

► Fast fashion industry has become more and more flourishing in recent years. It has an outstanding performance in a global market. Lots of brands use… (more)

▼ Fast fashion industry has become more and more flourishing in recent years. It has an outstanding performance in a global market. Lots of brands use different kinds of marketing strategies to attract consumersâ attention and hope to break out of the competitive market. Among these market strategies, many brands cooperate with luxury brands and use co-branding strategy to be a propaganda that advocate consumers can use low price to buy a product with luxury brandsâ design and quality. This kinds of strategy successfully create a trend and go viral on media. However, in the short-term, fast fashion companies work with luxury brands might create the fad; when it comes to long-term, if the co-branding strategy can really bring the positive impact and enhance consumersâ evaluation toward companyâs brand. As a result, this study is going to find out how the co-branding strategy affect companyâs brand evaluation and also want to understand if consumersâ emotion to the partner brand that company work with will affect companyâs brand evaluation. This study used the theory of co-branding, brand emotion and brand evaluation to develop the structure of research. The study analyzed how the consumers changed the brand evaluation: consumer behavior, conceived value and brand identity toward the company after it cooperated with luxury brand and was affected by the partner brandâs emotion. Besides, also taking demographic variables into account to see if the difference of consumersâ social and economical background would interrupt the effect of co- branding to the brand evaluation. After the statistical analysis, the research result show that consumersâ brand evaluation will not change due to the co-branding strategy and the demographic variables will not create the interference. On the other hands, consumersâ emotion to the partner brand that company work with will affect companyâs brand evaluation. In conclusion, company shouldnât launch the co-brands so frequently and should cooperate with the partner brand that is consist to consumers taste in order to gain the maximum benefit. Advisors/Committee Members: Liu, Pin-Yang (chair), Tai-Hwa Chow (committee member), Hueimei Liang (chair).

Subjects/Keywords: brand evaluation; brand emotion; Fast Fashion; luxury brand; co-branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, M. (2017). A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Min. “A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.” 2017. Thesis, NSYSU. Accessed March 04, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Min. “A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example.” 2017. Web. 04 Mar 2021.

Vancouver:

Yang M. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Mar 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang M. A Study on the Effect of Co-Branding Strategy on Companyâs Brand Evaluation - Take Fast Fashion Industry for Example. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0521117-210329

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

25. Oliveira, Patrícia João Rodrigues. Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade.

Degree: 2016, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318

►

O turismo das cidades é um dos segmentos com maior e mais rápido crescimento em todo o mundo e a sua natureza mutável torna-se cada… (more)

▼

O turismo das cidades é um dos segmentos com maior e mais rápido crescimento em todo o mundo e a sua natureza mutável torna-se cada vez mais evidente em muitas cidades incluindo a cidade de Lisboa. O acesso à informação através de dispositivos móveis é constante e os turistas procuram encontrar e consumir experiências locais onde a interação com os residentes torna-se um aspeto importante. Embora o impacto das TIC (tecnologias de informação e comunicação) na indústria do turismo assim como no comportamento dos turistas e nas experiências de viagens tenha sido reconhecido, a implicação deste novo tipo de turismo urbano necessita de mais atenção por parte dos gestores das cidades (Bock, 2015).Foi realizado um estudo de caso conforme um plano de investigação flexível (Robson, 2002), envolvendo 191 sujeitos, através de uma sequência de métodos mistos (quali-quanti) em duas fases, através das quais foram identificados os aspetos percecionados mais importantes – e reveladas as dimensões latentes determinantes - para a satisfação dos turistas e para a qualidade de vida na cidade. Esta investigação apresenta a conceção de uma plataforma tecnológica de interação, inovação e controlo do desempenho da atividade do turismo na cidade de Lisboa baseada na metodologia Living Labs (Ståhlbröst e Holst, 2012), aplicada em conformidade com o Just-in- Time Brand Model (Rosa e Mendes, 2015) para a gestão e inovação das marcas, e com recurso a métodos de cocriação, envolvendo turistas (visitantes), e restantes stakeholders da cidade. Permite-se assim inovar em cocriação e gerir mais eficazmente a cidade de Lisboa enquanto marca diferenciadora para o destino turístico.

The tourism of cities is one of the segments with the highest and fastest growth in the world and its changing nature becomes increasingly apparent in many cities including Lisbon. Access to information through mobile devices is constant and tourists seek to find and consume local experiences where interaction with residents becomes an important aspect. Although the impact of ICT (information and communication technologies) in the tourism industry as well as in the behavior of tourists and the travel experiences has been recognized, the implication of this new type of urban tourism needs more attention from managers of cities (Bock, 2015).A case study was carried out in agreement with a flexible research plan (Robson, 2002),involving 191 subjects, through a sequence of mixed methods (qualitative and quantitative) in two stages through which the most important perceived aspects were identified - and revealed the decisive latent dimensions - for the satisfaction of tourists and quality of life in the city. This research presents the design of a technology platform for interaction, innovation and performance control of the tourism activities in Lisbon based on the Living Labs methodology (Ståhlbröst and Holst, 2012), applied in accordance with the Just-in-Time Brand Model (Rosa and…

Advisors/Committee Members: Rosa, Carlos Alves.

Subjects/Keywords: Turismo das cidades; Marketing territorial; Living Labs; City branding; Co-criação

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Oliveira, P. J. R. (2016). Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Oliveira, Patrícia João Rodrigues. “Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade.” 2016. Thesis, RCAAP. Accessed March 04, 2021. https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Oliveira, Patrícia João Rodrigues. “Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade.” 2016. Web. 04 Mar 2021.

Vancouver:

Oliveira PJR. Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade. [Internet] [Thesis]. RCAAP; 2016. [cited 2021 Mar 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira PJR. Tourism & hospitality living lab: dispositivo para controlo da satisfação do turismo e qualidade de vida na cidade. [Thesis]. RCAAP; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:comum.rcaap.pt:10400.26/17318

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University

26. Yang, Huashuai; Zhang, Yusi. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections.

Degree: Business Administration, 2020, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114

► Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible… (more)

Subjects/Keywords: Co-branding; Fashion Industry; Chinese Millennial Consumers; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yang, Huashuai; Zhang, Y. (2020). Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yang, Huashuai; Zhang, Yusi. “Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections.” 2020. Thesis, Jönköping University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yang, Huashuai; Zhang, Yusi. “Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections.” 2020. Web. 04 Mar 2021.

Vancouver:

Yang, Huashuai; Zhang Y. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections. [Internet] [Thesis]. Jönköping University; 2020. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang, Huashuai; Zhang Y. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections. [Thesis]. Jönköping University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Exeter

27. Kocamaz, Ilke. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).

Degree: PhD, 2012, University of Exeter

URL: http://hdl.handle.net/10871/8003

► Today, many museums both around the world and in Britain are in the process of renewing, rejuvenating, refurbishing and/or rebranding themselves. These museums are actually… (more)

▼ Today, many museums both around the world and in Britain are in the process of renewing, rejuvenating, refurbishing and/or rebranding themselves. These museums are actually doing this in order to be able to respond better to the evolving needs and wants of consumers, which change continuously as a result of the transformations that take place in the consumer culture. The central aim of this thesis is to investigate the paradigm shifts happening in contemporary British museums, which evolve parallel to the evolving British consumer culture. These paradigm shifts actually seem to be a reflection of the paradigm shifts that are happening in 21st century museums all around the world, in general. Museums of today are highly interested in branding and they invest in it to a great extent. This is in part due to the effects of postmodernism on museums. This fondness for branding seems to turn museums into objects of consumption, makes them like other products in the market. Another aim of this thesis is to investigate how contemporary museums are defined as objects of consumption and managed as brands. For this purpose, Royal Albert Memorial Museum (RAMM), a British museum situated in Exeter, which has been going through an inclusive refurbishment process for the last four years, has been selected for carrying out an extended case study on. Diverse data collection tools have been used such as participant and non-participant observations were made; in-depth interviews with especially staff members and also some other stakeholders like volunteers and visitors were carried out, photographs were taken; website of the museum was analysed; a lot of field notes were taken and then these data have been analysed. The RAMM example and also the literature review made on world museums in general have shown that the museums of the last century have got into the direction of uniting and co-creating value with their visitors, in their museums. This is a thorough democratization process in the museum. In order for this to take place, museums have taken the interaction and participation levels with their visitors much higher. Detailed accounts on these and other phenomena about new museums can be found in the thesis.

Subjects/Keywords: 658; museum (re)branding; value co-creation in museums; experience economy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kocamaz, I. (2012). Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). (Doctoral Dissertation). University of Exeter. Retrieved from http://hdl.handle.net/10871/8003

Chicago Manual of Style (16^th Edition):

Kocamaz, Ilke. “Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).” 2012. Doctoral Dissertation, University of Exeter. Accessed March 04, 2021. http://hdl.handle.net/10871/8003.

MLA Handbook (7^th Edition):

Kocamaz, Ilke. “Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011).” 2012. Web. 04 Mar 2021.

Vancouver:

Kocamaz I. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). [Internet] [Doctoral dissertation]. University of Exeter; 2012. [cited 2021 Mar 04]. Available from: http://hdl.handle.net/10871/8003.

Council of Science Editors:

Kocamaz I. Evolving museum experiences and museum (re)branding in the 21st century : a case study on the refurbishment of RAMM (2007-2011). [Doctoral Dissertation]. University of Exeter; 2012. Available from: http://hdl.handle.net/10871/8003

Linnaeus University

28. Lönnqvist, Johan. Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken..

Degree: Marketing, 2017, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195

► Syfte och forskningsfråga: Syftet med denna uppsats är att genom en kvalitativ studie analysera hur synkronisering kan användas som ett marknadsföringsverktyg och hur detta… (more)

Subjects/Keywords: Varumärke; Co-branding; Samarbeten; Synkronisering; Image; Identitet; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lönnqvist, J. (2017). Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken.. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lönnqvist, Johan. “Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken..” 2017. Thesis, Linnaeus University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lönnqvist, Johan. “Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken..” 2017. Web. 04 Mar 2021.

Vancouver:

Lönnqvist J. Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken.. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lönnqvist J. Synkronisera mera! : En studie i hur synkronisering påverkar artisters och företags varumärken.. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Thomas, Elias. Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson.

Degree: Business Studies, 2006, Södertörn University College

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895

► Syftet med uppsatsen har varit att undersöka hur konsumenterna uppfattar varumärkesutvidgningen. Studien har haft fokus på ett fallföretag, Sony Ericsson samt de varumärken (Walkman… (more)

▼ Syftet med uppsatsen har varit att undersöka hur konsumenterna uppfattar varumärkesutvidgningen. Studien har haft fokus på ett fallföretag, Sony Ericsson samt de varumärken (Walkman och Cyber-shot från Sony) som de använder på deras produkter. Vi har samlat in data med konsumenters uppfattningar om co-branding och deras brukande av produkter ur den kategori där de co-brandade varumärkena finns. Vidare har vi sökt efter förklaringar till huruvida det finns någon koppling mellan användandet av Mp3-spelare och digitalkamera i förhållande till betydelsen av varumärkena. Undersökningen har varit helt webbaserad och samlat in över 200 svar varvid 197 har använts i sammanställningen av enkätsvaren. Vi har använt oss av rådande teorier inom varumärken, varumärkeshantering, varumärkesvärdering och varumärkesfusioner. De teorier som ligger till grund för uppsatsen är Brand Management, Brand Equity, och Co-branding. Detta har tillåtit oss att gå från generella beskrivningar om varumärken fram till hantering och värdering av varumärken för att slutligen nå kärnan av uppsatsens tema det vill säga co-branding. Resultatet av undersökningen blev att det råder hög kännedom om Mp3-varumärket Walkman med en kännedom på nio av tio tillfrågade, medan drygt fyra av tio kände till digitalkamera- varumärket Cyber-shot. Av de tillfrågade som dessutom använder sig av någon av de respektive produkterna är kännedomen om förknippat varumärke ännu högre. Betydelsen av varumärkena har trots olika kännedom varit ungefär lika stora och legat under det godkända värdet på tre i den femgradiga skalan. Män har prioriterat och värderat Mp3-spelarfunktionen och Walkman högre än motsvarigheten till digitalkamera, medan kvinnornas prioritet har varit hos kamerafunktionen och Cyber-shot varumärket. Vi har kunnat dra slutsatserna att två starka varumärken som kombineras inte bidrar med lika stor synergi som ett lågvärdesvarumärke får när det kombineras med ett högvärdesvarumärke. Då varumärkena Walkman och Cyber-shot visat sig vara starka som enskilda varumärken samtidigt som Sony Ericsson är ett företag med högt anseende innebär varumärkesutvidgningen för Sony Ericssons mobiltelefoner inga ökade fördelar för Sony Ericsson. Hos dem som använder Mp3-spelare och digitalkameror har vi kommit fram till att det finns en högre kännedom om varumärkena samt att varumärkena är av större vikt när de co-brandats. Detta tycks bero på att ökad kännedom ger mer kunskap om alternativen på marknaden och skapar därför medvetenhet och preferenser hos konsumenterna. Slutligen har vi i denna undersökning upptäckt ett samband där de konsumenter som prioriterat funktionerna högt även har haft en hög prioritering av förknippat varumärke.

Subjects/Keywords: co-branding; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Thomas, E. (2006). Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Thomas, Elias. “Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson.” 2006. Thesis, Södertörn University College. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Thomas, Elias. “Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson.” 2006. Web. 04 Mar 2021.

Vancouver:

Thomas E. Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson. [Internet] [Thesis]. Södertörn University College; 2006. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Thomas E. Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson. [Thesis]. Södertörn University College; 2006. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-895

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Linnaeus University

30. Asfar, Sara. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?.

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149

► The purpose of this study has been to examine how collaborations between clothing companies and fashion designers can influence their brands. Our ambition has… (more)

Subjects/Keywords: collaborations; co-branding; brand; image; positioning; identity; fashion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Asfar, S. (2011). Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Asfar, Sara. “Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?.” 2011. Thesis, Linnaeus University. Accessed March 04, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Asfar, Sara. “Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?.” 2011. Web. 04 Mar 2021.

Vancouver:

Asfar S. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?. [Internet] [Thesis]. Linnaeus University; 2011. [cited 2021 Mar 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Asfar S. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?. [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12149

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations