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NSYSU

1. Jan, Ruo-Ting. The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry.

Degree: Master, Human Resource Management, 2017, NSYSU

Since the mid-1980s, Taiwan has witnessed improved living standard of the general public and the growing population of foreign visitors. According to Directorate-General of Budget, Accounting and Statistics, E.Y., the overall service industry accounted for 64.23% of GDP in Q1 of 2017, corresponding to 59.26% of the total employment. The service industry has gradually become the main body of Taiwan's economic activities, as well as the largest source of job creation. Therefore, this study focused on the single chain restaurant industry, aiming to understand how corporate culture influences the employer brand and organizational attractiveness. Case studies were performed with qualitative research method. Data were collected from six enterprises, representing from Chinese, American or Japanese background. The result of this study could be compared to a car. Good corporate culture is the durable engine, employer brand is the accelerator, and the organizational attractiveness is the car. With a good engine, even a merest press on the accelerator is enough for the car to run, thus attracting a large number of job candidates and increasing employeesâ retention rate. However, with a problematic engine, no matter how hard you press the accelerator, the car would not go well and could even result in the opposite effect. Advisors/Committee Members: Ming-Chu Yu (chair), Yu-Ping Wang (chair), Bih-Shiaw Jaw (committee member).

Subjects/Keywords: corporate culture; employer brand; organizational attractiveness; Chinese culture; Japanese culture; chain restaurant industry; American culture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jan, R. (2017). The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810117-210328

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jan, Ruo-Ting. “The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry.” 2017. Thesis, NSYSU. Accessed October 20, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810117-210328.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jan, Ruo-Ting. “The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry.” 2017. Web. 20 Oct 2020.

Vancouver:

Jan R. The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry. [Internet] [Thesis]. NSYSU; 2017. [cited 2020 Oct 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810117-210328.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jan R. The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810117-210328

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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