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You searched for subject:(brand). Showing records 1 – 30 of 3487 total matches.

[1] [2] [3] [4] [5] … [117]

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1. IPOGAH, UKPEBOR PRISCILLIA AND BIBIANA. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND.

Degree: 2008, , School of Management

  Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and… (more)

Subjects/Keywords: BRAND; BRAND EQUITY; BRAND LOYALTY; BRAND IMAGE; BRAND AWARENESS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

IPOGAH, U. P. A. B. (2008). A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND. (Thesis). , School of Management. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1229

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

IPOGAH, UKPEBOR PRISCILLIA AND BIBIANA. “A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND.” 2008. Thesis, , School of Management. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1229.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

IPOGAH, UKPEBOR PRISCILLIA AND BIBIANA. “A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND.” 2008. Web. 17 Jul 2019.

Vancouver:

IPOGAH UPAB. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND. [Internet] [Thesis]. , School of Management; 2008. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1229.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

IPOGAH UPAB. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND. [Thesis]. , School of Management; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1229

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Sjöstedt, Anna. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.

Degree: Social Sciences, 2015, Södertörn University

  The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the… (more)

Subjects/Keywords: Brand Image; Brand Identity; Brands; Brand Equity; Brand Associations; Brand Personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sjöstedt, A. (2015). You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Thesis, Södertörn University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Web. 17 Jul 2019.

Vancouver:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Internet] [Thesis]. Södertörn University; 2015. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Thesis]. Södertörn University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Addis Ababa University

3. Tagay, Firde. The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) .

Degree: 2013, Addis Ababa University

 This is a study on the mediation role of employees brand commitment in the relationship between employees brand awareness and their brand citizenship behavior in… (more)

Subjects/Keywords: Brand knowledge; Brand Commitment; Brand citizenship behavior

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tagay, F. (2013). The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/5518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tagay, Firde. “The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) .” 2013. Thesis, Addis Ababa University. Accessed July 17, 2019. http://etd.aau.edu.et/dspace/handle/123456789/5518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tagay, Firde. “The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) .” 2013. Web. 17 Jul 2019.

Vancouver:

Tagay F. The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) . [Internet] [Thesis]. Addis Ababa University; 2013. [cited 2019 Jul 17]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tagay F. The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) . [Thesis]. Addis Ababa University; 2013. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Kuo, Po-chih. none.

Degree: Master, Business Management, 2008, NSYSU

 Interbrand consulting group started a co-investigation with Business Week since 2001. They announced a top 100 brand list which consists of brands possess greatest brand(more)

Subjects/Keywords: brand value; brand; brand valuation; performance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kuo, P. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuo, Po-chih. “none.” 2008. Thesis, NSYSU. Accessed July 17, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuo, Po-chih. “none.” 2008. Web. 17 Jul 2019.

Vancouver:

Kuo P. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Jul 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo P. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Pien, Chieh-Min. A Study on Multi-brand Strategies of Travel Agencies.

Degree: Master, EMBA, 2016, NSYSU

 As our gross national income increases, recreation and travelling have become more important than ever. Travel agencies have also started to focus on enterprise management… (more)

Subjects/Keywords: multi-brand strategy; brand equity; brand-oriented

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pien, C. (2016). A Study on Multi-brand Strategies of Travel Agencies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Thesis, NSYSU. Accessed July 17, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Web. 17 Jul 2019.

Vancouver:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Jul 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

6. Kuzmina, Yana. Brand portfolio management and the role of brand acquisitions.

Degree: PhD, Marketing, 2009, Louisiana State University

 This dissertation is the first study to propose and empirically test a framework outlining factors that influence the choice of brand acquisitions versus brand creations… (more)

Subjects/Keywords: brand; brand acquisitions; brand portfolio management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kuzmina, Y. (2009). Brand portfolio management and the role of brand acquisitions. (Doctoral Dissertation). Louisiana State University. Retrieved from etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354

Chicago Manual of Style (16th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Doctoral Dissertation, Louisiana State University. Accessed July 17, 2019. etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

MLA Handbook (7th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Web. 17 Jul 2019.

Vancouver:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Internet] [Doctoral dissertation]. Louisiana State University; 2009. [cited 2019 Jul 17]. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

Council of Science Editors:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Doctoral Dissertation]. Louisiana State University; 2009. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354


KTH

7. MUNIYANDI, SENTHAMIZH SELVAN SOKIAH AMUTHU. Market intrusion of brands in partner's territories: a case study of brands positioning.

Degree: Industrial Economics and Management (Dept.), 2011, KTH

  Purpose – The purpose of this research is to investigate how branding is applied in an industry entering intoco-branding. It analysing the importance for… (more)

Subjects/Keywords: Brand Positioning; Brand Portfolio; Brand Identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

MUNIYANDI, S. S. S. A. (2011). Market intrusion of brands in partner's territories: a case study of brands positioning. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MUNIYANDI, SENTHAMIZH SELVAN SOKIAH AMUTHU. “Market intrusion of brands in partner's territories: a case study of brands positioning.” 2011. Thesis, KTH. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MUNIYANDI, SENTHAMIZH SELVAN SOKIAH AMUTHU. “Market intrusion of brands in partner's territories: a case study of brands positioning.” 2011. Web. 17 Jul 2019.

Vancouver:

MUNIYANDI SSSA. Market intrusion of brands in partner's territories: a case study of brands positioning. [Internet] [Thesis]. KTH; 2011. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MUNIYANDI SSSA. Market intrusion of brands in partner's territories: a case study of brands positioning. [Thesis]. KTH; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

8. Schoeman, Wilhelmus Hendrikus. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.

Degree: 2012, North-West University

 Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer… (more)

Subjects/Keywords: Brand(s); branding; brand equity; brand value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Schoeman, W. H. (2012). Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Thesis, North-West University. Accessed July 17, 2019. http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Web. 17 Jul 2019.

Vancouver:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Internet] [Thesis]. North-West University; 2012. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Thesis]. North-West University; 2012. Available from: http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ghana

9. Tuffour, E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .

Degree: 2018, University of Ghana

 This study investigates the moderating role of brand sensitivity on the relationship between brand positioning and brand choice. Explanatory in nature and design, the study… (more)

Subjects/Keywords: Brand Positioning; Brand; Bottled Water; Customer Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tuffour, E. (2018). The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/30892

Chicago Manual of Style (16th Edition):

Tuffour, E. “The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .” 2018. Masters Thesis, University of Ghana. Accessed July 17, 2019. http://ugspace.ug.edu.gh/handle/123456789/30892.

MLA Handbook (7th Edition):

Tuffour, E. “The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .” 2018. Web. 17 Jul 2019.

Vancouver:

Tuffour E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . [Internet] [Masters thesis]. University of Ghana; 2018. [cited 2019 Jul 17]. Available from: http://ugspace.ug.edu.gh/handle/123456789/30892.

Council of Science Editors:

Tuffour E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . [Masters Thesis]. University of Ghana; 2018. Available from: http://ugspace.ug.edu.gh/handle/123456789/30892


Linköping University

10. Wan, Ling. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture.

Degree: Business Administration, 2011, Linköping University

  Background: Recent years, M&As have increased sharply. Brand as one of the most precious assets has unavoidably been taken into consideration in these deals.… (more)

Subjects/Keywords: Brand; Rebranding; Product Brand; Corporate Brand; The Brand Relationship Spectrum; Brand Architecture; Dynamic Brand Architecture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wan, L. (2011). Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture. (Thesis). Linköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wan, Ling. “Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture.” 2011. Thesis, Linköping University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wan, Ling. “Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture.” 2011. Web. 17 Jul 2019.

Vancouver:

Wan L. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture. [Internet] [Thesis]. Linköping University; 2011. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wan L. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture. [Thesis]. Linköping University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Skoog, Malin. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

Degree: Business Administration, 2015, Umeå University

  Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise… (more)

Subjects/Keywords: congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Skoog, M. (2015). Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Thesis, Umeå University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Web. 17 Jul 2019.

Vancouver:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Internet] [Thesis]. Umeå University; 2015. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Thesis]. Umeå University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Liang, Mei-Han. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.

Degree: Master, Business Management, 2011, NSYSU

 The phenomenon which called Trading Up was rising in early 21st century. And it has become a common sense in todayâs world showing the global… (more)

Subjects/Keywords: brand equity; New luxury brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liang, M. (2011). A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liang, Mei-Han. “A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.” 2011. Thesis, NSYSU. Accessed July 17, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liang, Mei-Han. “A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.” 2011. Web. 17 Jul 2019.

Vancouver:

Liang M. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. [Internet] [Thesis]. NSYSU; 2011. [cited 2019 Jul 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liang M. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Manchester

13. Round, David. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.

Degree: PhD, 2012, University of Manchester

 The objective of the study is the exploration of consumer brand name equity for established products and services. There is little research on consumer brandname… (more)

Subjects/Keywords: 658.8; Brand Name; Brand Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Round, D. (2012). Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. (Doctoral Dissertation). University of Manchester. Retrieved from https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151

Chicago Manual of Style (16th Edition):

Round, David. “Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.” 2012. Doctoral Dissertation, University of Manchester. Accessed July 17, 2019. https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151.

MLA Handbook (7th Edition):

Round, David. “Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.” 2012. Web. 17 Jul 2019.

Vancouver:

Round D. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. [Internet] [Doctoral dissertation]. University of Manchester; 2012. [cited 2019 Jul 17]. Available from: https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151.

Council of Science Editors:

Round D. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. [Doctoral Dissertation]. University of Manchester; 2012. Available from: https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151


Delft University of Technology

14. Janssen, M.L. Defining and developing a new brand personality and brand identity :.

Degree: 2014, Delft University of Technology

The master thesis contains an overview on the new positioning, brand personality and brand identity of JosDeVries The Retail Company. A new visual communication design is presented to fit the new positioning and identity of the company. Advisors/Committee Members: Mooij, S.C., Jepma, E.J..

Subjects/Keywords: brand personality; brand identity; positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Janssen, M. L. (2014). Defining and developing a new brand personality and brand identity :. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c

Chicago Manual of Style (16th Edition):

Janssen, M L. “Defining and developing a new brand personality and brand identity :.” 2014. Masters Thesis, Delft University of Technology. Accessed July 17, 2019. http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c.

MLA Handbook (7th Edition):

Janssen, M L. “Defining and developing a new brand personality and brand identity :.” 2014. Web. 17 Jul 2019.

Vancouver:

Janssen ML. Defining and developing a new brand personality and brand identity :. [Internet] [Masters thesis]. Delft University of Technology; 2014. [cited 2019 Jul 17]. Available from: http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c.

Council of Science Editors:

Janssen ML. Defining and developing a new brand personality and brand identity :. [Masters Thesis]. Delft University of Technology; 2014. Available from: http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c


Deakin University

15. Broadbent, Sarah. Brand love in sport: antecedents and consequences.

Degree: School of Management and Marketing, 2012, Deakin University

 This study explores brand love within the sport context. Specifically, this thesis addresses the scarcity of exploratory empirical investigations of brand love and provides an… (more)

Subjects/Keywords: Brand love; Sports; Brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Broadbent, S. (2012). Brand love in sport: antecedents and consequences. (Thesis). Deakin University. Retrieved from http://hdl.handle.net/10536/DRO/DU:30062512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Broadbent, Sarah. “Brand love in sport: antecedents and consequences.” 2012. Thesis, Deakin University. Accessed July 17, 2019. http://hdl.handle.net/10536/DRO/DU:30062512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Broadbent, Sarah. “Brand love in sport: antecedents and consequences.” 2012. Web. 17 Jul 2019.

Vancouver:

Broadbent S. Brand love in sport: antecedents and consequences. [Internet] [Thesis]. Deakin University; 2012. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10536/DRO/DU:30062512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Broadbent S. Brand love in sport: antecedents and consequences. [Thesis]. Deakin University; 2012. Available from: http://hdl.handle.net/10536/DRO/DU:30062512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Blom, Thomas. Varumärkesidentitetens betydelse för relationen mellan leverantör och butik.

Degree: Technology and Society, 2009, University of Skövde

  Vi lever i ett samhälle där vi ständigt står inför nya bemötanden, där kläder bland annat används för att för att uttrycka intressen, åsikter… (more)

Subjects/Keywords: Brand Identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blom, T. (2009). Varumärkesidentitetens betydelse för relationen mellan leverantör och butik. (Thesis). University of Skövde. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-3077

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Blom, Thomas. “Varumärkesidentitetens betydelse för relationen mellan leverantör och butik.” 2009. Thesis, University of Skövde. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-3077.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Blom, Thomas. “Varumärkesidentitetens betydelse för relationen mellan leverantör och butik.” 2009. Web. 17 Jul 2019.

Vancouver:

Blom T. Varumärkesidentitetens betydelse för relationen mellan leverantör och butik. [Internet] [Thesis]. University of Skövde; 2009. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-3077.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Blom T. Varumärkesidentitetens betydelse för relationen mellan leverantör och butik. [Thesis]. University of Skövde; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-3077

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

17. Jones, Christie Lynn. The influences on online apparel shopping intention and brand loyalty for multi-channel retailers.

Degree: MS, Textiles, Merchandising and Interiors, 2008, University of Georgia

 The purpose of this study was to determine the effect that a consumer’s attitude toward a retail brand and attitude toward the brand’s website have… (more)

Subjects/Keywords: Brand Satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jones, C. L. (2008). The influences on online apparel shopping intention and brand loyalty for multi-channel retailers. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms

Chicago Manual of Style (16th Edition):

Jones, Christie Lynn. “The influences on online apparel shopping intention and brand loyalty for multi-channel retailers.” 2008. Masters Thesis, University of Georgia. Accessed July 17, 2019. http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms.

MLA Handbook (7th Edition):

Jones, Christie Lynn. “The influences on online apparel shopping intention and brand loyalty for multi-channel retailers.” 2008. Web. 17 Jul 2019.

Vancouver:

Jones CL. The influences on online apparel shopping intention and brand loyalty for multi-channel retailers. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2019 Jul 17]. Available from: http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms.

Council of Science Editors:

Jones CL. The influences on online apparel shopping intention and brand loyalty for multi-channel retailers. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms


University of Georgia

18. Chung, Hyunjong. The influential factors for fashion brand extension success.

Degree: MS, Textiles, Merchandising and Interiors, 2011, University of Georgia

 The current study investigated the factors that may influence consumers’ brand evaluations, in particular, evaluations of fashion brands, based on two different types of brand(more)

Subjects/Keywords: brand extension

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chung, H. (2011). The influential factors for fashion brand extension success. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms

Chicago Manual of Style (16th Edition):

Chung, Hyunjong. “The influential factors for fashion brand extension success.” 2011. Masters Thesis, University of Georgia. Accessed July 17, 2019. http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms.

MLA Handbook (7th Edition):

Chung, Hyunjong. “The influential factors for fashion brand extension success.” 2011. Web. 17 Jul 2019.

Vancouver:

Chung H. The influential factors for fashion brand extension success. [Internet] [Masters thesis]. University of Georgia; 2011. [cited 2019 Jul 17]. Available from: http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms.

Council of Science Editors:

Chung H. The influential factors for fashion brand extension success. [Masters Thesis]. University of Georgia; 2011. Available from: http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms


University of Georgia

19. Chen, Kuan-Ju. Brand anthropomorphization: the roles of advertising, brand, and consumer.

Degree: PhD, Journalism and Mass Communication, 2015, University of Georgia

 Marketers often present brands with humanlike characteristics (brand personification) to encourage consumers thinking about brands in human terms (anthropomorphism). Building on the literature in brand(more)

Subjects/Keywords: Brand personification

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, K. (2015). Brand anthropomorphization: the roles of advertising, brand, and consumer. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd

Chicago Manual of Style (16th Edition):

Chen, Kuan-Ju. “Brand anthropomorphization: the roles of advertising, brand, and consumer.” 2015. Doctoral Dissertation, University of Georgia. Accessed July 17, 2019. http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd.

MLA Handbook (7th Edition):

Chen, Kuan-Ju. “Brand anthropomorphization: the roles of advertising, brand, and consumer.” 2015. Web. 17 Jul 2019.

Vancouver:

Chen K. Brand anthropomorphization: the roles of advertising, brand, and consumer. [Internet] [Doctoral dissertation]. University of Georgia; 2015. [cited 2019 Jul 17]. Available from: http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd.

Council of Science Editors:

Chen K. Brand anthropomorphization: the roles of advertising, brand, and consumer. [Doctoral Dissertation]. University of Georgia; 2015. Available from: http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd


University of Georgia

20. Baek, Tae Hyun. Applying the framework of brand credibility effects to service categories.

Degree: MA, Journalism and Mass Communication, 2007, University of Georgia

 Using signaling theory, this study attempts to examine whether the framework of brand credibility effects is applicable to service categories and to investigate how the… (more)

Subjects/Keywords: Brand credibility

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Baek, T. H. (2007). Applying the framework of brand credibility effects to service categories. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma

Chicago Manual of Style (16th Edition):

Baek, Tae Hyun. “Applying the framework of brand credibility effects to service categories.” 2007. Masters Thesis, University of Georgia. Accessed July 17, 2019. http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma.

MLA Handbook (7th Edition):

Baek, Tae Hyun. “Applying the framework of brand credibility effects to service categories.” 2007. Web. 17 Jul 2019.

Vancouver:

Baek TH. Applying the framework of brand credibility effects to service categories. [Internet] [Masters thesis]. University of Georgia; 2007. [cited 2019 Jul 17]. Available from: http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma.

Council of Science Editors:

Baek TH. Applying the framework of brand credibility effects to service categories. [Masters Thesis]. University of Georgia; 2007. Available from: http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma


University of Guelph

21. Shabaga, Rebecca. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength .

Degree: 2013, University of Guelph

 The current research argues that brand commitment, a multidimensional construct consisting of brand attachment, long-term orientation, and intent to persist, is a better indicator of… (more)

Subjects/Keywords: consumer brand relationships; brand relationship; brand attachment; brand commitment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shabaga, R. (2013). Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength . (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength .” 2013. Thesis, University of Guelph. Accessed July 17, 2019. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength .” 2013. Web. 17 Jul 2019.

Vancouver:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength . [Internet] [Thesis]. University of Guelph; 2013. [cited 2019 Jul 17]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength . [Thesis]. University of Guelph; 2013. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Addis Ababa University

22. Shemila, Jemal. Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry .

Degree: 2014, Addis Ababa University

 The main aim of this research was to assess the factors that influence brand awareness in leather footwear industry in Ethiopia. Four determinants: brand perception,… (more)

Subjects/Keywords: Brand; footwear

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APA (6th Edition):

Shemila, J. (2014). Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/6154

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shemila, Jemal. “Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry .” 2014. Thesis, Addis Ababa University. Accessed July 17, 2019. http://etd.aau.edu.et/dspace/handle/123456789/6154.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shemila, Jemal. “Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry .” 2014. Web. 17 Jul 2019.

Vancouver:

Shemila J. Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry . [Internet] [Thesis]. Addis Ababa University; 2014. [cited 2019 Jul 17]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/6154.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shemila J. Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry . [Thesis]. Addis Ababa University; 2014. Available from: http://etd.aau.edu.et/dspace/handle/123456789/6154

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Univerzitet u Beogradu

23. Mandarić, Marija, 1976-. Strategijski brend menadžment kao faktor konkurentnosti kompanija.

Degree: Ekonomski fakultet, 2014, Univerzitet u Beogradu

Društvene nauke - Menadžment / Social sciences - Management

Intenzivna konkurencija na tržištu i promenljivi uslovi poslovanja navode kompanije da kontinuirano tragaju za novim izvorima… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mandarić, Marija, 1. (2014). Strategijski brend menadžment kao faktor konkurentnosti kompanija. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Thesis, Univerzitet u Beogradu. Accessed July 17, 2019. https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Web. 17 Jul 2019.

Vancouver:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Internet] [Thesis]. Univerzitet u Beogradu; 2014. [cited 2019 Jul 17]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Thesis]. Univerzitet u Beogradu; 2014. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

24. Kahora, Caroline W. Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya .

Degree: 2012, University of Nairobi

 It is widely accepted that for a brand to be competitive in any industry, it must be distinct from its competition. Creating distinct differentiation is… (more)

Subjects/Keywords: Brand positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kahora, C. W. (2012). Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kahora, Caroline W. “Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya .” 2012. Thesis, University of Nairobi. Accessed July 17, 2019. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kahora, Caroline W. “Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya .” 2012. Web. 17 Jul 2019.

Vancouver:

Kahora CW. Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2019 Jul 17]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kahora CW. Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

25. Huo, Shengyu. Brand management as a means to add value for firms.

Degree: Business and Engineering (SET), 2008, Halmstad University

  Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more… (more)

Subjects/Keywords: Management; brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huo, S. (2008). Brand management as a means to add value for firms. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huo, Shengyu. “Brand management as a means to add value for firms.” 2008. Thesis, Halmstad University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huo, Shengyu. “Brand management as a means to add value for firms.” 2008. Web. 17 Jul 2019.

Vancouver:

Huo S. Brand management as a means to add value for firms. [Internet] [Thesis]. Halmstad University; 2008. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huo S. Brand management as a means to add value for firms. [Thesis]. Halmstad University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. WONG, LE-RONG. Research on Consumer Attitude toward the Extension of Luxury Brands.

Degree: Master, Business Management, 2018, NSYSU

 Nowadays brand extension is a popular strategy of luxury brand managers to leverage the value of well-established brands. This strategy may increase sales but also… (more)

Subjects/Keywords: brand extension; fit; luxury brand; brand attitude; brand image

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APA (6th Edition):

WONG, L. (2018). Research on Consumer Attitude toward the Extension of Luxury Brands. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

WONG, LE-RONG. “Research on Consumer Attitude toward the Extension of Luxury Brands.” 2018. Thesis, NSYSU. Accessed July 17, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

WONG, LE-RONG. “Research on Consumer Attitude toward the Extension of Luxury Brands.” 2018. Web. 17 Jul 2019.

Vancouver:

WONG L. Research on Consumer Attitude toward the Extension of Luxury Brands. [Internet] [Thesis]. NSYSU; 2018. [cited 2019 Jul 17]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WONG L. Research on Consumer Attitude toward the Extension of Luxury Brands. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

27. Lim, Yu Mi. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.

Degree: PhD, Hospitality and Tourism Management, 2013, Virginia Tech

 Vertical brand extensions have been used as popular strategies in the lodging industry. Research on brand extension that is related with brand trust and brand(more)

Subjects/Keywords: brand extension; brand distance; brand loyalty; brand trust; and lodging industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lim, Y. M. (2013). Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/50574

Chicago Manual of Style (16th Edition):

Lim, Yu Mi. “Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.” 2013. Doctoral Dissertation, Virginia Tech. Accessed July 17, 2019. http://hdl.handle.net/10919/50574.

MLA Handbook (7th Edition):

Lim, Yu Mi. “Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.” 2013. Web. 17 Jul 2019.

Vancouver:

Lim YM. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. [Internet] [Doctoral dissertation]. Virginia Tech; 2013. [cited 2019 Jul 17]. Available from: http://hdl.handle.net/10919/50574.

Council of Science Editors:

Lim YM. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. [Doctoral Dissertation]. Virginia Tech; 2013. Available from: http://hdl.handle.net/10919/50574

28. Sasivongpakdi, Kanin. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.

Degree: Society and Engineering, 2014, Mälardalen University

  Date: May 27th 2014 Level: EFO 704 – Master thesis in marketing, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University… (more)

Subjects/Keywords: Brand Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sasivongpakdi, K. (2014). MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sasivongpakdi, Kanin. “MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.” 2014. Thesis, Mälardalen University. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sasivongpakdi, Kanin. “MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.” 2014. Web. 17 Jul 2019.

Vancouver:

Sasivongpakdi K. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. [Internet] [Thesis]. Mälardalen University; 2014. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sasivongpakdi K. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. [Thesis]. Mälardalen University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Persson, Carina. Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi.

Degree: 2009, , School of Management

  Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers… (more)

Subjects/Keywords: Brand knowledge; brand equity; branding; brand awareness; brand strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Persson, C. (2009). Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi. (Thesis). , School of Management. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1219

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Persson, Carina. “Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi.” 2009. Thesis, , School of Management. Accessed July 17, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1219.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Persson, Carina. “Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi.” 2009. Web. 17 Jul 2019.

Vancouver:

Persson C. Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi. [Internet] [Thesis]. , School of Management; 2009. [cited 2019 Jul 17]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1219.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Persson C. Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi. [Thesis]. , School of Management; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1219

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Delft University of Technology

30. Camo, N. Developing a Brand Book for Secrid:.

Degree: 2015, Delft University of Technology

 Secrid is a successful company born in 2009 that used their award-winning Cardprotector as core for developing modern wallets. With over million sales in over… (more)

Subjects/Keywords: Brand identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Camo, N. (2015). Developing a Brand Book for Secrid:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:4fea405c-e487-4128-bcd6-45efaede2972

Chicago Manual of Style (16th Edition):

Camo, N. “Developing a Brand Book for Secrid:.” 2015. Masters Thesis, Delft University of Technology. Accessed July 17, 2019. http://resolver.tudelft.nl/uuid:4fea405c-e487-4128-bcd6-45efaede2972.

MLA Handbook (7th Edition):

Camo, N. “Developing a Brand Book for Secrid:.” 2015. Web. 17 Jul 2019.

Vancouver:

Camo N. Developing a Brand Book for Secrid:. [Internet] [Masters thesis]. Delft University of Technology; 2015. [cited 2019 Jul 17]. Available from: http://resolver.tudelft.nl/uuid:4fea405c-e487-4128-bcd6-45efaede2972.

Council of Science Editors:

Camo N. Developing a Brand Book for Secrid:. [Masters Thesis]. Delft University of Technology; 2015. Available from: http://resolver.tudelft.nl/uuid:4fea405c-e487-4128-bcd6-45efaede2972

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