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You searched for subject:(brand). Showing records 1 – 30 of 3634 total matches.

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1. Sjöstedt, Anna. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.

Degree: Social Sciences, 2015, Södertörn University

  The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the… (more)

Subjects/Keywords: Brand Image; Brand Identity; Brands; Brand Equity; Brand Associations; Brand Personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sjöstedt, A. (2015). You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Thesis, Södertörn University. Accessed July 09, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Web. 09 Jul 2020.

Vancouver:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Internet] [Thesis]. Södertörn University; 2015. [cited 2020 Jul 09]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Thesis]. Södertörn University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

2. Kuzmina, Yana. Brand portfolio management and the role of brand acquisitions.

Degree: PhD, Marketing, 2009, Louisiana State University

 This dissertation is the first study to propose and empirically test a framework outlining factors that influence the choice of brand acquisitions versus brand creations… (more)

Subjects/Keywords: brand; brand acquisitions; brand portfolio management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kuzmina, Y. (2009). Brand portfolio management and the role of brand acquisitions. (Doctoral Dissertation). Louisiana State University. Retrieved from etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354

Chicago Manual of Style (16th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Doctoral Dissertation, Louisiana State University. Accessed July 09, 2020. etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

MLA Handbook (7th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Web. 09 Jul 2020.

Vancouver:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Internet] [Doctoral dissertation]. Louisiana State University; 2009. [cited 2020 Jul 09]. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

Council of Science Editors:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Doctoral Dissertation]. Louisiana State University; 2009. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354


Addis Ababa University

3. Tagay, Firde. The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) .

Degree: 2013, Addis Ababa University

 This is a study on the mediation role of employees brand commitment in the relationship between employees brand awareness and their brand citizenship behavior in… (more)

Subjects/Keywords: Brand knowledge; Brand Commitment; Brand citizenship behavior

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APA (6th Edition):

Tagay, F. (2013). The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/5518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tagay, Firde. “The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) .” 2013. Thesis, Addis Ababa University. Accessed July 09, 2020. http://etd.aau.edu.et/dspace/handle/123456789/5518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tagay, Firde. “The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) .” 2013. Web. 09 Jul 2020.

Vancouver:

Tagay F. The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) . [Internet] [Thesis]. Addis Ababa University; 2013. [cited 2020 Jul 09]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5518.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tagay F. The mediation role of employees brand commitment in the relationship between employees’ brand awareness and brand citizenship behavior (in the case of Ethio telecom addis ababa divisions) . [Thesis]. Addis Ababa University; 2013. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5518

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Kuo, Po-chih. none.

Degree: Master, Business Management, 2008, NSYSU

 Interbrand consulting group started a co-investigation with Business Week since 2001. They announced a top 100 brand list which consists of brands possess greatest brand(more)

Subjects/Keywords: brand value; brand; brand valuation; performance

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APA (6th Edition):

Kuo, P. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuo, Po-chih. “none.” 2008. Thesis, NSYSU. Accessed July 09, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuo, Po-chih. “none.” 2008. Web. 09 Jul 2020.

Vancouver:

Kuo P. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2020 Jul 09]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo P. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Pien, Chieh-Min. A Study on Multi-brand Strategies of Travel Agencies.

Degree: Master, EMBA, 2016, NSYSU

 As our gross national income increases, recreation and travelling have become more important than ever. Travel agencies have also started to focus on enterprise management… (more)

Subjects/Keywords: multi-brand strategy; brand equity; brand-oriented

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APA (6th Edition):

Pien, C. (2016). A Study on Multi-brand Strategies of Travel Agencies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Thesis, NSYSU. Accessed July 09, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Web. 09 Jul 2020.

Vancouver:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jul 09]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

6. Schoeman, Wilhelmus Hendrikus. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.

Degree: 2012, North-West University

 Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer… (more)

Subjects/Keywords: Brand(s); branding; brand equity; brand value

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APA (6th Edition):

Schoeman, W. H. (2012). Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Thesis, North-West University. Accessed July 09, 2020. http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Web. 09 Jul 2020.

Vancouver:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Internet] [Thesis]. North-West University; 2012. [cited 2020 Jul 09]. Available from: http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Thesis]. North-West University; 2012. Available from: http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ghana

7. Tuffour, E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .

Degree: 2018, University of Ghana

 This study investigates the moderating role of brand sensitivity on the relationship between brand positioning and brand choice. Explanatory in nature and design, the study… (more)

Subjects/Keywords: Brand Positioning; Brand; Bottled Water; Customer Brand

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APA (6th Edition):

Tuffour, E. (2018). The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/30892

Chicago Manual of Style (16th Edition):

Tuffour, E. “The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .” 2018. Masters Thesis, University of Ghana. Accessed July 09, 2020. http://ugspace.ug.edu.gh/handle/123456789/30892.

MLA Handbook (7th Edition):

Tuffour, E. “The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .” 2018. Web. 09 Jul 2020.

Vancouver:

Tuffour E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . [Internet] [Masters thesis]. University of Ghana; 2018. [cited 2020 Jul 09]. Available from: http://ugspace.ug.edu.gh/handle/123456789/30892.

Council of Science Editors:

Tuffour E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . [Masters Thesis]. University of Ghana; 2018. Available from: http://ugspace.ug.edu.gh/handle/123456789/30892


KTH

8. MUNIYANDI, SENTHAMIZH SELVAN SOKIAH AMUTHU. Market intrusion of brands in partner's territories: a case study of brands positioning.

Degree: Industrial Economics and Management (Dept.), 2011, KTH

  Purpose – The purpose of this research is to investigate how branding is applied in an industry entering intoco-branding. It analysing the importance for… (more)

Subjects/Keywords: Brand Positioning; Brand Portfolio; Brand Identity

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APA (6th Edition):

MUNIYANDI, S. S. S. A. (2011). Market intrusion of brands in partner's territories: a case study of brands positioning. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MUNIYANDI, SENTHAMIZH SELVAN SOKIAH AMUTHU. “Market intrusion of brands in partner's territories: a case study of brands positioning.” 2011. Thesis, KTH. Accessed July 09, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MUNIYANDI, SENTHAMIZH SELVAN SOKIAH AMUTHU. “Market intrusion of brands in partner's territories: a case study of brands positioning.” 2011. Web. 09 Jul 2020.

Vancouver:

MUNIYANDI SSSA. Market intrusion of brands in partner's territories: a case study of brands positioning. [Internet] [Thesis]. KTH; 2011. [cited 2020 Jul 09]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MUNIYANDI SSSA. Market intrusion of brands in partner's territories: a case study of brands positioning. [Thesis]. KTH; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Skoog, Malin. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

Degree: Business Administration, 2015, Umeå University

  Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise… (more)

Subjects/Keywords: congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Skoog, M. (2015). Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Thesis, Umeå University. Accessed July 09, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Web. 09 Jul 2020.

Vancouver:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Internet] [Thesis]. Umeå University; 2015. [cited 2020 Jul 09]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Thesis]. Umeå University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linköping University

10. Wan, Ling. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture.

Degree: Business Administration, 2011, Linköping University

  Background: Recent years, M&As have increased sharply. Brand as one of the most precious assets has unavoidably been taken into consideration in these deals.… (more)

Subjects/Keywords: Brand; Rebranding; Product Brand; Corporate Brand; The Brand Relationship Spectrum; Brand Architecture; Dynamic Brand Architecture

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wan, L. (2011). Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture. (Thesis). Linköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wan, Ling. “Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture.” 2011. Thesis, Linköping University. Accessed July 09, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wan, Ling. “Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture.” 2011. Web. 09 Jul 2020.

Vancouver:

Wan L. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture. [Internet] [Thesis]. Linköping University; 2011. [cited 2020 Jul 09]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wan L. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture. [Thesis]. Linköping University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-71162

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Liang, Mei-Han. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.

Degree: Master, Business Management, 2011, NSYSU

 The phenomenon which called Trading Up was rising in early 21st century. And it has become a common sense in todayâs world showing the global… (more)

Subjects/Keywords: brand equity; New luxury brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liang, M. (2011). A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liang, Mei-Han. “A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.” 2011. Thesis, NSYSU. Accessed July 09, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liang, Mei-Han. “A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.” 2011. Web. 09 Jul 2020.

Vancouver:

Liang M. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jul 09]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liang M. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Deakin University

12. Broadbent, Sarah. Brand love in sport: antecedents and consequences.

Degree: School of Management and Marketing, 2012, Deakin University

 This study explores brand love within the sport context. Specifically, this thesis addresses the scarcity of exploratory empirical investigations of brand love and provides an… (more)

Subjects/Keywords: Brand love; Sports; Brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Broadbent, S. (2012). Brand love in sport: antecedents and consequences. (Thesis). Deakin University. Retrieved from http://hdl.handle.net/10536/DRO/DU:30062512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Broadbent, Sarah. “Brand love in sport: antecedents and consequences.” 2012. Thesis, Deakin University. Accessed July 09, 2020. http://hdl.handle.net/10536/DRO/DU:30062512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Broadbent, Sarah. “Brand love in sport: antecedents and consequences.” 2012. Web. 09 Jul 2020.

Vancouver:

Broadbent S. Brand love in sport: antecedents and consequences. [Internet] [Thesis]. Deakin University; 2012. [cited 2020 Jul 09]. Available from: http://hdl.handle.net/10536/DRO/DU:30062512.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Broadbent S. Brand love in sport: antecedents and consequences. [Thesis]. Deakin University; 2012. Available from: http://hdl.handle.net/10536/DRO/DU:30062512

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Manchester

13. Round, David. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.

Degree: PhD, 2012, University of Manchester

 The objective of the study is the exploration of consumer brand name equity for established products and services. There is little research on consumer brandname… (more)

Subjects/Keywords: 658.8; Brand Name; Brand Equity

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APA (6th Edition):

Round, D. (2012). Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. (Doctoral Dissertation). University of Manchester. Retrieved from https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151

Chicago Manual of Style (16th Edition):

Round, David. “Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.” 2012. Doctoral Dissertation, University of Manchester. Accessed July 09, 2020. https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151.

MLA Handbook (7th Edition):

Round, David. “Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.” 2012. Web. 09 Jul 2020.

Vancouver:

Round D. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. [Internet] [Doctoral dissertation]. University of Manchester; 2012. [cited 2020 Jul 09]. Available from: https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151.

Council of Science Editors:

Round D. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. [Doctoral Dissertation]. University of Manchester; 2012. Available from: https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151


University of Georgia

14. Jones, Christie Lynn. The influences on online apparel shopping intention and brand loyalty for multi-channel retailers.

Degree: MS, Textiles, Merchandising and Interiors, 2008, University of Georgia

 The purpose of this study was to determine the effect that a consumer’s attitude toward a retail brand and attitude toward the brand’s website have… (more)

Subjects/Keywords: Brand Satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jones, C. L. (2008). The influences on online apparel shopping intention and brand loyalty for multi-channel retailers. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms

Chicago Manual of Style (16th Edition):

Jones, Christie Lynn. “The influences on online apparel shopping intention and brand loyalty for multi-channel retailers.” 2008. Masters Thesis, University of Georgia. Accessed July 09, 2020. http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms.

MLA Handbook (7th Edition):

Jones, Christie Lynn. “The influences on online apparel shopping intention and brand loyalty for multi-channel retailers.” 2008. Web. 09 Jul 2020.

Vancouver:

Jones CL. The influences on online apparel shopping intention and brand loyalty for multi-channel retailers. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2020 Jul 09]. Available from: http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms.

Council of Science Editors:

Jones CL. The influences on online apparel shopping intention and brand loyalty for multi-channel retailers. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/jones_christie_l_200808_ms


University of Georgia

15. Chung, Hyunjong. The influential factors for fashion brand extension success.

Degree: MS, Textiles, Merchandising and Interiors, 2011, University of Georgia

 The current study investigated the factors that may influence consumers’ brand evaluations, in particular, evaluations of fashion brands, based on two different types of brand(more)

Subjects/Keywords: brand extension

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chung, H. (2011). The influential factors for fashion brand extension success. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms

Chicago Manual of Style (16th Edition):

Chung, Hyunjong. “The influential factors for fashion brand extension success.” 2011. Masters Thesis, University of Georgia. Accessed July 09, 2020. http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms.

MLA Handbook (7th Edition):

Chung, Hyunjong. “The influential factors for fashion brand extension success.” 2011. Web. 09 Jul 2020.

Vancouver:

Chung H. The influential factors for fashion brand extension success. [Internet] [Masters thesis]. University of Georgia; 2011. [cited 2020 Jul 09]. Available from: http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms.

Council of Science Editors:

Chung H. The influential factors for fashion brand extension success. [Masters Thesis]. University of Georgia; 2011. Available from: http://purl.galileo.usg.edu/uga_etd/chung_hyunjong_201112_ms


University of Georgia

16. Chen, Kuan-Ju. Brand anthropomorphization: the roles of advertising, brand, and consumer.

Degree: PhD, Journalism and Mass Communication, 2015, University of Georgia

 Marketers often present brands with humanlike characteristics (brand personification) to encourage consumers thinking about brands in human terms (anthropomorphism). Building on the literature in brand(more)

Subjects/Keywords: Brand personification

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APA (6th Edition):

Chen, K. (2015). Brand anthropomorphization: the roles of advertising, brand, and consumer. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd

Chicago Manual of Style (16th Edition):

Chen, Kuan-Ju. “Brand anthropomorphization: the roles of advertising, brand, and consumer.” 2015. Doctoral Dissertation, University of Georgia. Accessed July 09, 2020. http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd.

MLA Handbook (7th Edition):

Chen, Kuan-Ju. “Brand anthropomorphization: the roles of advertising, brand, and consumer.” 2015. Web. 09 Jul 2020.

Vancouver:

Chen K. Brand anthropomorphization: the roles of advertising, brand, and consumer. [Internet] [Doctoral dissertation]. University of Georgia; 2015. [cited 2020 Jul 09]. Available from: http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd.

Council of Science Editors:

Chen K. Brand anthropomorphization: the roles of advertising, brand, and consumer. [Doctoral Dissertation]. University of Georgia; 2015. Available from: http://purl.galileo.usg.edu/uga_etd/chen_kuan-ju_201505_phd


University of Georgia

17. Baek, Tae Hyun. Applying the framework of brand credibility effects to service categories.

Degree: MA, Journalism and Mass Communication, 2007, University of Georgia

 Using signaling theory, this study attempts to examine whether the framework of brand credibility effects is applicable to service categories and to investigate how the… (more)

Subjects/Keywords: Brand credibility

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Baek, T. H. (2007). Applying the framework of brand credibility effects to service categories. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma

Chicago Manual of Style (16th Edition):

Baek, Tae Hyun. “Applying the framework of brand credibility effects to service categories.” 2007. Masters Thesis, University of Georgia. Accessed July 09, 2020. http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma.

MLA Handbook (7th Edition):

Baek, Tae Hyun. “Applying the framework of brand credibility effects to service categories.” 2007. Web. 09 Jul 2020.

Vancouver:

Baek TH. Applying the framework of brand credibility effects to service categories. [Internet] [Masters thesis]. University of Georgia; 2007. [cited 2020 Jul 09]. Available from: http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma.

Council of Science Editors:

Baek TH. Applying the framework of brand credibility effects to service categories. [Masters Thesis]. University of Georgia; 2007. Available from: http://purl.galileo.usg.edu/uga_etd/baek_tae-hyun_200708_ma


Addis Ababa University

18. Shemila, Jemal. Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry .

Degree: 2014, Addis Ababa University

 The main aim of this research was to assess the factors that influence brand awareness in leather footwear industry in Ethiopia. Four determinants: brand perception,… (more)

Subjects/Keywords: Brand; footwear

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shemila, J. (2014). Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/6154

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shemila, Jemal. “Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry .” 2014. Thesis, Addis Ababa University. Accessed July 09, 2020. http://etd.aau.edu.et/dspace/handle/123456789/6154.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shemila, Jemal. “Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry .” 2014. Web. 09 Jul 2020.

Vancouver:

Shemila J. Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry . [Internet] [Thesis]. Addis Ababa University; 2014. [cited 2020 Jul 09]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/6154.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shemila J. Factors Affecting Brand Awareness in the Ethiopian Leather Footwear Industry . [Thesis]. Addis Ababa University; 2014. Available from: http://etd.aau.edu.et/dspace/handle/123456789/6154

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

19. Kahora, Caroline W. Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya .

Degree: 2012, University of Nairobi

 It is widely accepted that for a brand to be competitive in any industry, it must be distinct from its competition. Creating distinct differentiation is… (more)

Subjects/Keywords: Brand positioning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kahora, C. W. (2012). Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kahora, Caroline W. “Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya .” 2012. Thesis, University of Nairobi. Accessed July 09, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kahora, Caroline W. “Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya .” 2012. Web. 09 Jul 2020.

Vancouver:

Kahora CW. Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2020 Jul 09]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kahora CW. Effectiveness of brand positioning strategies on the success of over the counter brands (OTC) in glaxosmithkline, Kenya . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. WONG, LE-RONG. Research on Consumer Attitude toward the Extension of Luxury Brands.

Degree: Master, Business Management, 2018, NSYSU

 Nowadays brand extension is a popular strategy of luxury brand managers to leverage the value of well-established brands. This strategy may increase sales but also… (more)

Subjects/Keywords: brand extension; fit; luxury brand; brand attitude; brand image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

WONG, L. (2018). Research on Consumer Attitude toward the Extension of Luxury Brands. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

WONG, LE-RONG. “Research on Consumer Attitude toward the Extension of Luxury Brands.” 2018. Thesis, NSYSU. Accessed July 09, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

WONG, LE-RONG. “Research on Consumer Attitude toward the Extension of Luxury Brands.” 2018. Web. 09 Jul 2020.

Vancouver:

WONG L. Research on Consumer Attitude toward the Extension of Luxury Brands. [Internet] [Thesis]. NSYSU; 2018. [cited 2020 Jul 09]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WONG L. Research on Consumer Attitude toward the Extension of Luxury Brands. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608118-221101

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Univerzitet u Beogradu

21. Mandarić, Marija, 1976-. Strategijski brend menadžment kao faktor konkurentnosti kompanija.

Degree: Ekonomski fakultet, 2014, Univerzitet u Beogradu

Društvene nauke - Menadžment / Social sciences - Management

Intenzivna konkurencija na tržištu i promenljivi uslovi poslovanja navode kompanije da kontinuirano tragaju za novim izvorima… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mandarić, Marija, 1. (2014). Strategijski brend menadžment kao faktor konkurentnosti kompanija. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Thesis, Univerzitet u Beogradu. Accessed July 09, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Web. 09 Jul 2020.

Vancouver:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Internet] [Thesis]. Univerzitet u Beogradu; 2014. [cited 2020 Jul 09]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Thesis]. Univerzitet u Beogradu; 2014. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Santos, Barbara Coutinho Pires dos. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.

Degree: 2015, Universidade de Évora

 Este estudo tem como objetivo identificar as relações existentes entre as motivações, o Brand Love e o Brand Gender no Brand Engagement dos consumidores com… (more)

Subjects/Keywords: Brand Love; Brand gender; Brand engagement no Facebook; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Santos, B. C. P. d. (2015). A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Thesis, Universidade de Évora. Accessed July 09, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Web. 09 Jul 2020.

Vancouver:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Internet] [Thesis]. Universidade de Évora; 2015. [cited 2020 Jul 09]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Thesis]. Universidade de Évora; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Guelph

23. Shabaga, Rebecca. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength.

Degree: 2013, University of Guelph

 The current research argues that brand commitment, a multidimensional construct consisting of brand attachment, long-term orientation, and intent to persist, is a better indicator of… (more)

Subjects/Keywords: consumer brand relationships; brand relationship; brand attachment; brand commitment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shabaga, R. (2013). Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength. (Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength.” 2013. Thesis, University of Guelph. Accessed July 09, 2020. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength.” 2013. Web. 09 Jul 2020.

Vancouver:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength. [Internet] [Thesis]. University of Guelph; 2013. [cited 2020 Jul 09]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength. [Thesis]. University of Guelph; 2013. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

24. Nikolaeva, Nina. Media Brand Portfolio Management: a Case Study on Sanoma .

Degree: 2014, Tampere University

 The starting point of this research is the assumption that changes in media markets are driven by the digital revolution that bring new forms of… (more)

Subjects/Keywords: brand; brand architecture; brand management; brand portfolio; media branding; media; Sanoma

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nikolaeva, N. (2014). Media Brand Portfolio Management: a Case Study on Sanoma . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/96308

Chicago Manual of Style (16th Edition):

Nikolaeva, Nina. “Media Brand Portfolio Management: a Case Study on Sanoma .” 2014. Masters Thesis, Tampere University. Accessed July 09, 2020. https://trepo.tuni.fi/handle/10024/96308.

MLA Handbook (7th Edition):

Nikolaeva, Nina. “Media Brand Portfolio Management: a Case Study on Sanoma .” 2014. Web. 09 Jul 2020.

Vancouver:

Nikolaeva N. Media Brand Portfolio Management: a Case Study on Sanoma . [Internet] [Masters thesis]. Tampere University; 2014. [cited 2020 Jul 09]. Available from: https://trepo.tuni.fi/handle/10024/96308.

Council of Science Editors:

Nikolaeva N. Media Brand Portfolio Management: a Case Study on Sanoma . [Masters Thesis]. Tampere University; 2014. Available from: https://trepo.tuni.fi/handle/10024/96308


Jönköping University

25. Johansson, William; Nikolov, Nikolay Antonov. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.

Degree: Business Administration, 2016, Jönköping University

  As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands.… (more)

Subjects/Keywords: Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johansson, William; Nikolov, N. A. (2016). Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Thesis, Jönköping University. Accessed July 09, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Web. 09 Jul 2020.

Vancouver:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Internet] [Thesis]. Jönköping University; 2016. [cited 2020 Jul 09]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Sasivongpakdi, Kanin. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.

Degree: Society and Engineering, 2014, Mälardalen University

  Date: May 27th 2014 Level: EFO 704 – Master thesis in marketing, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University… (more)

Subjects/Keywords: Brand Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sasivongpakdi, K. (2014). MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sasivongpakdi, Kanin. “MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.” 2014. Thesis, Mälardalen University. Accessed July 09, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sasivongpakdi, Kanin. “MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.” 2014. Web. 09 Jul 2020.

Vancouver:

Sasivongpakdi K. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. [Internet] [Thesis]. Mälardalen University; 2014. [cited 2020 Jul 09]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sasivongpakdi K. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. [Thesis]. Mälardalen University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

27. Lim, Yu Mi. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.

Degree: PhD, Hospitality and Tourism Management, 2013, Virginia Tech

 Vertical brand extensions have been used as popular strategies in the lodging industry. Research on brand extension that is related with brand trust and brand(more)

Subjects/Keywords: brand extension; brand distance; brand loyalty; brand trust; and lodging industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lim, Y. M. (2013). Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/50574

Chicago Manual of Style (16th Edition):

Lim, Yu Mi. “Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.” 2013. Doctoral Dissertation, Virginia Tech. Accessed July 09, 2020. http://hdl.handle.net/10919/50574.

MLA Handbook (7th Edition):

Lim, Yu Mi. “Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension.” 2013. Web. 09 Jul 2020.

Vancouver:

Lim YM. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. [Internet] [Doctoral dissertation]. Virginia Tech; 2013. [cited 2020 Jul 09]. Available from: http://hdl.handle.net/10919/50574.

Council of Science Editors:

Lim YM. Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension. [Doctoral Dissertation]. Virginia Tech; 2013. Available from: http://hdl.handle.net/10919/50574

28. Myllykoski, Laura. Local spokespersons effect on brand image.

Degree: 2012, HAAGA-HELIA ammattikorkeakoulu

 This study was inspired by the current situation of Garnier Nutrissé brand which’s marketing strategy for years has been to use local spokespersons to represent… (more)

Subjects/Keywords: brand identity; brand image; brand equity; brand spokesperson

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APA (6th Edition):

Myllykoski, L. (2012). Local spokespersons effect on brand image. (Thesis). HAAGA-HELIA ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/45424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Myllykoski, Laura. “Local spokespersons effect on brand image.” 2012. Thesis, HAAGA-HELIA ammattikorkeakoulu. Accessed July 09, 2020. http://www.theseus.fi/handle/10024/45424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Myllykoski, Laura. “Local spokespersons effect on brand image.” 2012. Web. 09 Jul 2020.

Vancouver:

Myllykoski L. Local spokespersons effect on brand image. [Internet] [Thesis]. HAAGA-HELIA ammattikorkeakoulu; 2012. [cited 2020 Jul 09]. Available from: http://www.theseus.fi/handle/10024/45424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Myllykoski L. Local spokespersons effect on brand image. [Thesis]. HAAGA-HELIA ammattikorkeakoulu; 2012. Available from: http://www.theseus.fi/handle/10024/45424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The Ohio State University

29. Park, Sang Hee. The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity.

Degree: PhD, Hospitality Management, 2009, The Ohio State University

 Due to the fact that brand equity has received significant research attention, brand image in the customer-based brand equity framework, has been recognized as an… (more)

Subjects/Keywords: Marketing; Brand image; brand awareness; brand familiarity; customer satisfaction; brand trust; attitudinal brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, S. H. (2009). The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1259560834

Chicago Manual of Style (16th Edition):

Park, Sang Hee. “The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity.” 2009. Doctoral Dissertation, The Ohio State University. Accessed July 09, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259560834.

MLA Handbook (7th Edition):

Park, Sang Hee. “The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity.” 2009. Web. 09 Jul 2020.

Vancouver:

Park SH. The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity. [Internet] [Doctoral dissertation]. The Ohio State University; 2009. [cited 2020 Jul 09]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1259560834.

Council of Science Editors:

Park SH. The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity. [Doctoral Dissertation]. The Ohio State University; 2009. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1259560834


North-West University

30. Shuttleworth, Henry Paul. Brand management at a motor manufacturing company / by Henry Paul Shuttleworth .

Degree: 2009, North-West University

 The purpose of this study was to investigate the brand management of a motor manufacturing company. The study set out to establish what the most… (more)

Subjects/Keywords: Brand equity; Brand positioning; Leveraging the brand; Brand communication; Delivering the brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shuttleworth, H. P. (2009). Brand management at a motor manufacturing company / by Henry Paul Shuttleworth . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/5017

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shuttleworth, Henry Paul. “Brand management at a motor manufacturing company / by Henry Paul Shuttleworth .” 2009. Thesis, North-West University. Accessed July 09, 2020. http://hdl.handle.net/10394/5017.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shuttleworth, Henry Paul. “Brand management at a motor manufacturing company / by Henry Paul Shuttleworth .” 2009. Web. 09 Jul 2020.

Vancouver:

Shuttleworth HP. Brand management at a motor manufacturing company / by Henry Paul Shuttleworth . [Internet] [Thesis]. North-West University; 2009. [cited 2020 Jul 09]. Available from: http://hdl.handle.net/10394/5017.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shuttleworth HP. Brand management at a motor manufacturing company / by Henry Paul Shuttleworth . [Thesis]. North-West University; 2009. Available from: http://hdl.handle.net/10394/5017

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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