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You searched for subject:(brand promotion). Showing records 1 – 30 of 42 total matches.

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Addis Ababa University

1. Endres, Ahmed. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .

Degree: 2014, Addis Ababa University

 The purpose of the study was to see the effects of advertising and discount on consumer based brand equity. The research approach was quantitative and… (more)

Subjects/Keywords: Advertising; Sales Promotion; Brand Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Endres, A. (2014). The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/5210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Endres, Ahmed. “The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .” 2014. Thesis, Addis Ababa University. Accessed October 18, 2019. http://etd.aau.edu.et/dspace/handle/123456789/5210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Endres, Ahmed. “The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .” 2014. Web. 18 Oct 2019.

Vancouver:

Endres A. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . [Internet] [Thesis]. Addis Ababa University; 2014. [cited 2019 Oct 18]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Endres A. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . [Thesis]. Addis Ababa University; 2014. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Siby, Zacharias. The Effect of Sales Promotion on Consumer Based Brand Equity.

Degree: 2011, Cochin University of Science and Technology

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand(more)

Subjects/Keywords: Sales Promotion; Brands; Brand Equity; Consumer based brand equity; Price promotion; Premium Promotion; Management Studies

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APA (6th Edition):

Siby, Z. (2011). The Effect of Sales Promotion on Consumer Based Brand Equity. (Thesis). Cochin University of Science and Technology. Retrieved from http://dyuthi.cusat.ac.in/purl/2793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Siby, Zacharias. “The Effect of Sales Promotion on Consumer Based Brand Equity.” 2011. Thesis, Cochin University of Science and Technology. Accessed October 18, 2019. http://dyuthi.cusat.ac.in/purl/2793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Siby, Zacharias. “The Effect of Sales Promotion on Consumer Based Brand Equity.” 2011. Web. 18 Oct 2019.

Vancouver:

Siby Z. The Effect of Sales Promotion on Consumer Based Brand Equity. [Internet] [Thesis]. Cochin University of Science and Technology; 2011. [cited 2019 Oct 18]. Available from: http://dyuthi.cusat.ac.in/purl/2793.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Siby Z. The Effect of Sales Promotion on Consumer Based Brand Equity. [Thesis]. Cochin University of Science and Technology; 2011. Available from: http://dyuthi.cusat.ac.in/purl/2793

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Hasan, Md. Kamrul. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

Degree: Technology and Society, 2011, University of Skövde

  Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created… (more)

Subjects/Keywords: Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand

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APA (6th Edition):

Hasan, M. K. (2011). Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh. (Thesis). University of Skövde. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hasan, Md Kamrul. “Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.” 2011. Thesis, University of Skövde. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hasan, Md Kamrul. “Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.” 2011. Web. 18 Oct 2019.

Vancouver:

Hasan MK. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh. [Internet] [Thesis]. University of Skövde; 2011. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hasan MK. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh. [Thesis]. University of Skövde; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

4. Dahl, Martina. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study.

Degree: Marketing, 2015, Linnaeus University

  Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication… (more)

Subjects/Keywords: Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods (FMCG

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dahl, M. (2015). Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dahl, Martina. “Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study.” 2015. Thesis, Linnaeus University. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dahl, Martina. “Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study.” 2015. Web. 18 Oct 2019.

Vancouver:

Dahl M. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dahl M. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Pan, Hung-ming. Sales promotion effects on Brand equity-using fictitious brand as examples.

Degree: Master, Business Management, 2007, NSYSU

 In our daily life, we can receive the information about sales promotion usually, and it is confused that research in the past posited sales promotion(more)

Subjects/Keywords: Brand equity; Sales promotion; fictitious brand

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APA (6th Edition):

Pan, H. (2007). Sales promotion effects on Brand equity-using fictitious brand as examples. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103107-041151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pan, Hung-ming. “Sales promotion effects on Brand equity-using fictitious brand as examples.” 2007. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103107-041151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pan, Hung-ming. “Sales promotion effects on Brand equity-using fictitious brand as examples.” 2007. Web. 18 Oct 2019.

Vancouver:

Pan H. Sales promotion effects on Brand equity-using fictitious brand as examples. [Internet] [Thesis]. NSYSU; 2007. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103107-041151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pan H. Sales promotion effects on Brand equity-using fictitious brand as examples. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103107-041151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Lai, Pei-Ying. The Impact of Cause-Related Promotion on Consumer`s Purchase Intention and Brand Attitudes.

Degree: Master, Business Management, 2012, NSYSU

 These days, consumers are living in a flood of frequent sales promotion practices. They encounter every day low price, seasonal price off, special price discount,… (more)

Subjects/Keywords: donation; brand attitude; purchase intention; caused-related promotion; monetary and nonmonetary promotion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lai, P. (2012). The Impact of Cause-Related Promotion on Consumer`s Purchase Intention and Brand Attitudes. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-200046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lai, Pei-Ying. “The Impact of Cause-Related Promotion on Consumer`s Purchase Intention and Brand Attitudes.” 2012. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-200046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lai, Pei-Ying. “The Impact of Cause-Related Promotion on Consumer`s Purchase Intention and Brand Attitudes.” 2012. Web. 18 Oct 2019.

Vancouver:

Lai P. The Impact of Cause-Related Promotion on Consumer`s Purchase Intention and Brand Attitudes. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-200046.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lai P. The Impact of Cause-Related Promotion on Consumer`s Purchase Intention and Brand Attitudes. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813112-200046

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Vitense, Judith. Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran.

Degree: Business Studies, 2008, Södertörn University College

Purpose: The purpose of this thesis is to analyze and evaluate essential prerequisites for companies and corporations aiming at marketing global brands in a… (more)

Subjects/Keywords: Keywords: Global Brand; Restricted Market; Brand Equity; Brand Awareness; Product and Promotion Strategies; Involvement Theory,; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vitense, J. (2008). Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1597

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vitense, Judith. “Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran.” 2008. Thesis, Södertörn University College. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1597.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vitense, Judith. “Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran.” 2008. Web. 18 Oct 2019.

Vancouver:

Vitense J. Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran. [Internet] [Thesis]. Södertörn University College; 2008. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1597.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vitense J. Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran. [Thesis]. Södertörn University College; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1597

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

8. Nyambura, Agnes W. The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank .

Degree: 2009, University of Nairobi

 This paper examines the influence of marketing promotion on brand equity from two perspectives; the value of the brand to the firm (Financial Perspective), and… (more)

Subjects/Keywords: perceived influence; marketing promotion; brand equity; kenya commercial bank

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APA (6th Edition):

Nyambura, A. W. (2009). The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nyambura, Agnes W. “The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank .” 2009. Thesis, University of Nairobi. Accessed October 18, 2019. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nyambura, Agnes W. “The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank .” 2009. Web. 18 Oct 2019.

Vancouver:

Nyambura AW. The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank . [Internet] [Thesis]. University of Nairobi; 2009. [cited 2019 Oct 18]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13409.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nyambura AW. The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank . [Thesis]. University of Nairobi; 2009. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13409

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Yang, Shu-min. The impact of the mode and interactivity of online promotion on advertising effect.

Degree: Master, Communications Management, 2007, NSYSU

 With the keen competition of the same product, consumers have many products to choose, so that many promotional activities are held to raise the market… (more)

Subjects/Keywords: promotion; advertising; interactivity; brand image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, S. (2007). The impact of the mode and interactivity of online promotion on advertising effect. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813107-120032

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Shu-min. “The impact of the mode and interactivity of online promotion on advertising effect.” 2007. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813107-120032.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Shu-min. “The impact of the mode and interactivity of online promotion on advertising effect.” 2007. Web. 18 Oct 2019.

Vancouver:

Yang S. The impact of the mode and interactivity of online promotion on advertising effect. [Internet] [Thesis]. NSYSU; 2007. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813107-120032.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang S. The impact of the mode and interactivity of online promotion on advertising effect. [Thesis]. NSYSU; 2007. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813107-120032

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Chieh Chiu, Chen. The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation.

Degree: Master, Communications Management, 2012, NSYSU

 With the rapid development of Internet and E-Commerce in recent years, online sweepstakes have become one of the most favorite promotion tools. This study discusses… (more)

Subjects/Keywords: online sweepstakes; interactivity; fit; non-price promotion; brand evaluation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chieh Chiu, C. (2012). The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725112-144811

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chieh Chiu, Chen. “The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation.” 2012. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725112-144811.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chieh Chiu, Chen. “The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation.” 2012. Web. 18 Oct 2019.

Vancouver:

Chieh Chiu C. The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation. [Internet] [Thesis]. NSYSU; 2012. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725112-144811.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chieh Chiu C. The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725112-144811

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Chang, Chao-Chun. The Determinants of Physicians Prescription Behavior: The Case of Southern Taiwan.

Degree: Master, EMPP, 2013, NSYSU

 According to literature review, physiciansâ prescription behavior includes six dimensions: hospital autonomous management, national health insurance global budget, promotion activities of medicine businesses, medicine cost,… (more)

Subjects/Keywords: autonomous management; promotion; medicine brand; national health insurance global budget

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APA (6th Edition):

Chang, C. (2013). The Determinants of Physicians Prescription Behavior: The Case of Southern Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-161407

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Chao-Chun. “The Determinants of Physicians Prescription Behavior: The Case of Southern Taiwan.” 2013. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-161407.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Chao-Chun. “The Determinants of Physicians Prescription Behavior: The Case of Southern Taiwan.” 2013. Web. 18 Oct 2019.

Vancouver:

Chang C. The Determinants of Physicians Prescription Behavior: The Case of Southern Taiwan. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-161407.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang C. The Determinants of Physicians Prescription Behavior: The Case of Southern Taiwan. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116113-161407

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Zhao, Zhiyu. An investigation into a design framework for animated online characters to promote brands effectively to customers in China.

Degree: PhD, 2016, De Montfort University

 This study presents a design framework for helping Chinese companies and designers to create effective animated cartoon characters for promoting brands. Previous research has demonstrated… (more)

Subjects/Keywords: 658.8; Spokes-character; promotional character; brand promotion; animation; cartoon character

Page 1 Page 2 Page 3

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhao, Z. (2016). An investigation into a design framework for animated online characters to promote brands effectively to customers in China. (Doctoral Dissertation). De Montfort University. Retrieved from http://hdl.handle.net/2086/13112

Chicago Manual of Style (16th Edition):

Zhao, Zhiyu. “An investigation into a design framework for animated online characters to promote brands effectively to customers in China.” 2016. Doctoral Dissertation, De Montfort University. Accessed October 18, 2019. http://hdl.handle.net/2086/13112.

MLA Handbook (7th Edition):

Zhao, Zhiyu. “An investigation into a design framework for animated online characters to promote brands effectively to customers in China.” 2016. Web. 18 Oct 2019.

Vancouver:

Zhao Z. An investigation into a design framework for animated online characters to promote brands effectively to customers in China. [Internet] [Doctoral dissertation]. De Montfort University; 2016. [cited 2019 Oct 18]. Available from: http://hdl.handle.net/2086/13112.

Council of Science Editors:

Zhao Z. An investigation into a design framework for animated online characters to promote brands effectively to customers in China. [Doctoral Dissertation]. De Montfort University; 2016. Available from: http://hdl.handle.net/2086/13112


Siauliai University

13. Gudėnaitė-Špokauskienė, Rita. Šiuolaikinių lietuvių rašytojų populiarinimo(si) strategijos.

Degree: Master, Philology, 2012, Siauliai University

Šio darbo objektas – šiuolaikinių lietuvių rašytojų (Marcelijaus Martinaičio, Zitos Čepaitės, Jurgos Ivanauskaitės, Vytauto V. Landsbergio, Sigito Parulskio) populiarinimo ir populiarinimosi strategijos. Norint atskleisti populiarinimo(si)… (more)

Subjects/Keywords: Populiarinimas(is); Rašytojo įvaizdis; Prekės ženklas; (Self)promotion; Writer’s image; Brand

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APA (6th Edition):

Gudėnaitė-Špokauskienė, R. (2012). Šiuolaikinių lietuvių rašytojų populiarinimo(si) strategijos. (Masters Thesis). Siauliai University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120629_122527-69797 ;

Chicago Manual of Style (16th Edition):

Gudėnaitė-Špokauskienė, Rita. “Šiuolaikinių lietuvių rašytojų populiarinimo(si) strategijos.” 2012. Masters Thesis, Siauliai University. Accessed October 18, 2019. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120629_122527-69797 ;.

MLA Handbook (7th Edition):

Gudėnaitė-Špokauskienė, Rita. “Šiuolaikinių lietuvių rašytojų populiarinimo(si) strategijos.” 2012. Web. 18 Oct 2019.

Vancouver:

Gudėnaitė-Špokauskienė R. Šiuolaikinių lietuvių rašytojų populiarinimo(si) strategijos. [Internet] [Masters thesis]. Siauliai University; 2012. [cited 2019 Oct 18]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120629_122527-69797 ;.

Council of Science Editors:

Gudėnaitė-Špokauskienė R. Šiuolaikinių lietuvių rašytojų populiarinimo(si) strategijos. [Masters Thesis]. Siauliai University; 2012. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120629_122527-69797 ;


Linnaeus University

14. Nyberg, My; Orrstenius, Maria. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies.

Degree: Marketing, 2015, Linnaeus University

  The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a… (more)

Subjects/Keywords: Sweden; Swedishness; International markets; Country image; Country of origin; COO-effect; COO-strategies; Brand; Brand identity; Promotion; Standardization; Adaptation

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APA (6th Edition):

Nyberg, My; Orrstenius, M. (2015). From Sweden with love : A study of the Swedish country image and its influence on Swedish companies. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45150

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nyberg, My; Orrstenius, Maria. “From Sweden with love : A study of the Swedish country image and its influence on Swedish companies.” 2015. Thesis, Linnaeus University. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45150.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nyberg, My; Orrstenius, Maria. “From Sweden with love : A study of the Swedish country image and its influence on Swedish companies.” 2015. Web. 18 Oct 2019.

Vancouver:

Nyberg, My; Orrstenius M. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45150.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nyberg, My; Orrstenius M. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45150

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Iowa State University

15. Son, Jihyeong. Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty.

Degree: 2015, Iowa State University

 With the popularity of online brand communities, consumers interact and build social relations with other consumers to share information about products and services. The purposes… (more)

Subjects/Keywords: Apparel Merchandising and Design; Apparel; Brand loyalty; Consumer; Online brand community; Social capital; Social network; Advertising and Promotion Management; Marketing

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APA (6th Edition):

Son, J. (2015). Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/14440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Son, Jihyeong. “Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty.” 2015. Thesis, Iowa State University. Accessed October 18, 2019. https://lib.dr.iastate.edu/etd/14440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Son, Jihyeong. “Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty.” 2015. Web. 18 Oct 2019.

Vancouver:

Son J. Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty. [Internet] [Thesis]. Iowa State University; 2015. [cited 2019 Oct 18]. Available from: https://lib.dr.iastate.edu/etd/14440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Son J. Consumers in an online brand community: uses and gratifications, social capital, and brand loyalty. [Thesis]. Iowa State University; 2015. Available from: https://lib.dr.iastate.edu/etd/14440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Urun, Seren. PRICE PROMOTION, QUALITY AND BRAND LOYALTY.

Degree: Business Administration, 2014, Karlstad University

Subjects/Keywords: price; promotion; price promotion; loyalty; brand loyalty

…accepted knowledge of price promotion and its effect on customer brand loyalty. The main purpose… …How do customers feel when they see their regular brand has price promotion? 1.3 Definition… …Researchers focus on price promotion to explain its effect on customer brand loyalty and consumption… …theories on price promotion, brand loyalty and the link between them. 2.1 Sales Promotion… …customers who tend to continue to purchase the brand even when the sales promotion is over. In… 

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APA (6th Edition):

Urun, S. (2014). PRICE PROMOTION, QUALITY AND BRAND LOYALTY. (Thesis). Karlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Urun, Seren. “PRICE PROMOTION, QUALITY AND BRAND LOYALTY.” 2014. Thesis, Karlstad University. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Urun, Seren. “PRICE PROMOTION, QUALITY AND BRAND LOYALTY.” 2014. Web. 18 Oct 2019.

Vancouver:

Urun S. PRICE PROMOTION, QUALITY AND BRAND LOYALTY. [Internet] [Thesis]. Karlstad University; 2014. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Urun S. PRICE PROMOTION, QUALITY AND BRAND LOYALTY. [Thesis]. Karlstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Kilani, Asma. Le rôle des restrictions temporelles de vente sur l'évaluation de l'offre et l'intention d'achat : analyse par méthode des scénarios : The role of temporal restrictions on offer evaluation and purchase intention : analysis by scenario method.

Degree: Docteur es, Sciences de gestion, 2017, Strasbourg; Université de Carthage (Tunisie)

Le rôle des restrictions de vente sur l’évaluation de l’offre et l’intention d’achat reste controversé. La littérature marketing est divisée à ce sujet et met… (more)

Subjects/Keywords: Restriction temporelle; Promotion de vente; Vente flash; Rareté; Marque; Urgence; Time restriction; Promotion; Flash sales; Rarity; Brand; Urgency; 658.8

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APA (6th Edition):

Kilani, A. (2017). Le rôle des restrictions temporelles de vente sur l'évaluation de l'offre et l'intention d'achat : analyse par méthode des scénarios : The role of temporal restrictions on offer evaluation and purchase intention : analysis by scenario method. (Doctoral Dissertation). Strasbourg; Université de Carthage (Tunisie). Retrieved from http://www.theses.fr/2017STRAB014

Chicago Manual of Style (16th Edition):

Kilani, Asma. “Le rôle des restrictions temporelles de vente sur l'évaluation de l'offre et l'intention d'achat : analyse par méthode des scénarios : The role of temporal restrictions on offer evaluation and purchase intention : analysis by scenario method.” 2017. Doctoral Dissertation, Strasbourg; Université de Carthage (Tunisie). Accessed October 18, 2019. http://www.theses.fr/2017STRAB014.

MLA Handbook (7th Edition):

Kilani, Asma. “Le rôle des restrictions temporelles de vente sur l'évaluation de l'offre et l'intention d'achat : analyse par méthode des scénarios : The role of temporal restrictions on offer evaluation and purchase intention : analysis by scenario method.” 2017. Web. 18 Oct 2019.

Vancouver:

Kilani A. Le rôle des restrictions temporelles de vente sur l'évaluation de l'offre et l'intention d'achat : analyse par méthode des scénarios : The role of temporal restrictions on offer evaluation and purchase intention : analysis by scenario method. [Internet] [Doctoral dissertation]. Strasbourg; Université de Carthage (Tunisie); 2017. [cited 2019 Oct 18]. Available from: http://www.theses.fr/2017STRAB014.

Council of Science Editors:

Kilani A. Le rôle des restrictions temporelles de vente sur l'évaluation de l'offre et l'intention d'achat : analyse par méthode des scénarios : The role of temporal restrictions on offer evaluation and purchase intention : analysis by scenario method. [Doctoral Dissertation]. Strasbourg; Université de Carthage (Tunisie); 2017. Available from: http://www.theses.fr/2017STRAB014


Technical University of Lisbon

18. Marques, Ana Rita dos Santos Ribeiro Mira. Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal.

Degree: 2016, Technical University of Lisbon

Dissertação de Mestrado em Comunicação Social, vertente Comunicação Estratégica

Estamos numa nova era da rádio, onde esta está mais omnipresente que nunca – em casa,… (more)

Subjects/Keywords: Rádio; Publicidade; Promoção; Rentabilidade; Comunicação estratégica; Marca; Radio; Advertising; Promotion; Profitability; Strategic communication; Brand

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APA (6th Edition):

Marques, A. R. d. S. R. M. (2016). Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13045

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marques, Ana Rita dos Santos Ribeiro Mira. “Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal.” 2016. Thesis, Technical University of Lisbon. Accessed October 18, 2019. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13045.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marques, Ana Rita dos Santos Ribeiro Mira. “Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal.” 2016. Web. 18 Oct 2019.

Vancouver:

Marques ARdSRM. Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal. [Internet] [Thesis]. Technical University of Lisbon; 2016. [cited 2019 Oct 18]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13045.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marques ARdSRM. Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal. [Thesis]. Technical University of Lisbon; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/13045

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. I, Pao. A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour.

Degree: Master, Business Management, 2013, NSYSU

 Nowadays, more and more retailers offer âPrivate Brandâ because of the change in consumption patterns and a large low-priced imports from foreign markets. Private brands… (more)

Subjects/Keywords: Life Styles; Purchasing Intention; Private Brand; Product Quality; Promotion Strategy; Subcontracting Strategy; Perceived Value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

I, P. (2013). A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809113-132530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

I, Pao. “A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour.” 2013. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809113-132530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

I, Pao. “A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour.” 2013. Web. 18 Oct 2019.

Vancouver:

I P. A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour. [Internet] [Thesis]. NSYSU; 2013. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809113-132530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

I P. A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809113-132530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

20. Tseng, Hua-Ling. A Study on Service Providerâs Adoption of Location-based Instant Promotion System.

Degree: Master, Information Management, 2015, NSYSU

 Along with the population of mobile devices, location-based service becomes a new kind of service model. Service provider could offer instant service to customers based… (more)

Subjects/Keywords: perceived value; value-based adoption model; brand; service provider; promotion; location-based service

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tseng, H. (2015). A Study on Service Providerâs Adoption of Location-based Instant Promotion System. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626115-185110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tseng, Hua-Ling. “A Study on Service Providerâs Adoption of Location-based Instant Promotion System.” 2015. Thesis, NSYSU. Accessed October 18, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626115-185110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tseng, Hua-Ling. “A Study on Service Providerâs Adoption of Location-based Instant Promotion System.” 2015. Web. 18 Oct 2019.

Vancouver:

Tseng H. A Study on Service Providerâs Adoption of Location-based Instant Promotion System. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Oct 18]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626115-185110.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tseng H. A Study on Service Providerâs Adoption of Location-based Instant Promotion System. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626115-185110

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Luleå University of Technology

21. Danielsson, Matilda. Packaging as a Competitive Advantage : How Companies can use Packaging as a Marketing Stimuli to Break trough the Clutter.

Degree: 2011, Luleå University of Technology

Today’s competitive climate in grocery stores makes it important for companies to differentiate their products from others. Companies choose to market their products with… (more)

Subjects/Keywords: Social Behaviour Law; marketing; grocery store; clutter; brand; promotion; Samhälls-; beteendevetenskap; juridik

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Danielsson, M. (2011). Packaging as a Competitive Advantage : How Companies can use Packaging as a Marketing Stimuli to Break trough the Clutter. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48642

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Danielsson, Matilda. “Packaging as a Competitive Advantage : How Companies can use Packaging as a Marketing Stimuli to Break trough the Clutter.” 2011. Thesis, Luleå University of Technology. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48642.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Danielsson, Matilda. “Packaging as a Competitive Advantage : How Companies can use Packaging as a Marketing Stimuli to Break trough the Clutter.” 2011. Web. 18 Oct 2019.

Vancouver:

Danielsson M. Packaging as a Competitive Advantage : How Companies can use Packaging as a Marketing Stimuli to Break trough the Clutter. [Internet] [Thesis]. Luleå University of Technology; 2011. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48642.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Danielsson M. Packaging as a Competitive Advantage : How Companies can use Packaging as a Marketing Stimuli to Break trough the Clutter. [Thesis]. Luleå University of Technology; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48642

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Suh, Daeseok. Impact of Generic Advertising on Brand Advertising in Food and Agricultural Industries.

Degree: Department of Agricultural Economics, 2010, Oklahoma State University

 Generic advertising programs managed by several agricultural commodity groups are collective economic actions to promote agricultural products. Several previous studies have shown the effectiveness of… (more)

Subjects/Keywords: advertising; brand; food; generic; promotion

…Figure 4. 2. Impact of Generic Advertising on the Marginal Effectiveness of Brand… …Impact of Generic Advertising on the Marginal Effectiveness of Brand Advertising on Profits k… …Advertising on the Marginal Effectiveness of Brand Advertising on Profits k=10, ߟீ ൌ .15… …marketing strategies and promotion efforts of producers, firms, and commodity groups in the… …and potential consumers for the purpose of strengthening demand for the commodity. Brand… 

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Suh, D. (2010). Impact of Generic Advertising on Brand Advertising in Food and Agricultural Industries. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/6542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Suh, Daeseok. “Impact of Generic Advertising on Brand Advertising in Food and Agricultural Industries.” 2010. Thesis, Oklahoma State University. Accessed October 18, 2019. http://hdl.handle.net/11244/6542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Suh, Daeseok. “Impact of Generic Advertising on Brand Advertising in Food and Agricultural Industries.” 2010. Web. 18 Oct 2019.

Vancouver:

Suh D. Impact of Generic Advertising on Brand Advertising in Food and Agricultural Industries. [Internet] [Thesis]. Oklahoma State University; 2010. [cited 2019 Oct 18]. Available from: http://hdl.handle.net/11244/6542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Suh D. Impact of Generic Advertising on Brand Advertising in Food and Agricultural Industries. [Thesis]. Oklahoma State University; 2010. Available from: http://hdl.handle.net/11244/6542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

23. Wilson paul. Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai;.

Degree: 2015, Manonmaniam Sundaranar University

newline

Advisors/Committee Members: Sakthivel murugan, M.

Subjects/Keywords: brand knowledge; Influence; loyalty of customers; sales promotion

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APA (6th Edition):

paul, W. (2015). Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai;. (Thesis). Manonmaniam Sundaranar University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/40781

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

paul, Wilson. “Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai;.” 2015. Thesis, Manonmaniam Sundaranar University. Accessed October 18, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/40781.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

paul, Wilson. “Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai;.” 2015. Web. 18 Oct 2019.

Vancouver:

paul W. Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai;. [Internet] [Thesis]. Manonmaniam Sundaranar University; 2015. [cited 2019 Oct 18]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/40781.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

paul W. Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai;. [Thesis]. Manonmaniam Sundaranar University; 2015. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/40781

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Augustine, Seena. Tourism brand promotion: An empirickal study on Kerala;.

Degree: Commerce, 2014, Mahatma Gandhi University

newline

Bibliography p. 227-236, Appendices p. 237-256

Advisors/Committee Members: Nair, Rajagopala.

Subjects/Keywords: Kerala; Tourism; Tourism brand promotion; Tourist trade

Page 1

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APA (6th Edition):

Augustine, S. (2014). Tourism brand promotion: An empirickal study on Kerala;. (Thesis). Mahatma Gandhi University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/22509

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Augustine, Seena. “Tourism brand promotion: An empirickal study on Kerala;.” 2014. Thesis, Mahatma Gandhi University. Accessed October 18, 2019. http://shodhganga.inflibnet.ac.in/handle/10603/22509.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Augustine, Seena. “Tourism brand promotion: An empirickal study on Kerala;.” 2014. Web. 18 Oct 2019.

Vancouver:

Augustine S. Tourism brand promotion: An empirickal study on Kerala;. [Internet] [Thesis]. Mahatma Gandhi University; 2014. [cited 2019 Oct 18]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/22509.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Augustine S. Tourism brand promotion: An empirickal study on Kerala;. [Thesis]. Mahatma Gandhi University; 2014. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/22509

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


East Tennessee State University

25. Li, Meng. Narrative Advertising.

Degree: MA, Communication, Professional, 2015, East Tennessee State University

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory… (more)

Subjects/Keywords: Narrative Advertising; Content Analysis; Leximancer; Brand Meaning; Advertising and Promotion Management; Mass Communication; Public Relations and Advertising; Social Media

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APA (6th Edition):

Li, M. (2015). Narrative Advertising. (Masters Thesis). East Tennessee State University. Retrieved from https://dc.etsu.edu/etd/2485

Chicago Manual of Style (16th Edition):

Li, Meng. “Narrative Advertising.” 2015. Masters Thesis, East Tennessee State University. Accessed October 18, 2019. https://dc.etsu.edu/etd/2485.

MLA Handbook (7th Edition):

Li, Meng. “Narrative Advertising.” 2015. Web. 18 Oct 2019.

Vancouver:

Li M. Narrative Advertising. [Internet] [Masters thesis]. East Tennessee State University; 2015. [cited 2019 Oct 18]. Available from: https://dc.etsu.edu/etd/2485.

Council of Science Editors:

Li M. Narrative Advertising. [Masters Thesis]. East Tennessee State University; 2015. Available from: https://dc.etsu.edu/etd/2485

26. Langner, Clara Saarinen. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition.

Degree: Technology and Social Sciences, 2019, Luleå University of Technology

  Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than… (more)

Subjects/Keywords: Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Langner, C. S. (2019). Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Langner, Clara Saarinen. “Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition.” 2019. Thesis, Luleå University of Technology. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Langner, Clara Saarinen. “Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition.” 2019. Web. 18 Oct 2019.

Vancouver:

Langner CS. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition. [Internet] [Thesis]. Luleå University of Technology; 2019. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Langner CS. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition. [Thesis]. Luleå University of Technology; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

27. Kim, Da Eun. Seeking Ourselves Onscreen: Brand Personality, Self-Congruence, And Media Preferences.

Degree: 2019, University of Pennsylvania

 Do the media we consume reflect who we are or who we could be? Established theories of media preference implicitly presume audience knowledge of the… (more)

Subjects/Keywords: branding; brand personality; congruence; media brands; media preferences; movies; Advertising and Promotion Management; Communication; Marketing; Mass Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, D. E. (2019). Seeking Ourselves Onscreen: Brand Personality, Self-Congruence, And Media Preferences. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/3351

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Da Eun. “Seeking Ourselves Onscreen: Brand Personality, Self-Congruence, And Media Preferences.” 2019. Thesis, University of Pennsylvania. Accessed October 18, 2019. https://repository.upenn.edu/edissertations/3351.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Da Eun. “Seeking Ourselves Onscreen: Brand Personality, Self-Congruence, And Media Preferences.” 2019. Web. 18 Oct 2019.

Vancouver:

Kim DE. Seeking Ourselves Onscreen: Brand Personality, Self-Congruence, And Media Preferences. [Internet] [Thesis]. University of Pennsylvania; 2019. [cited 2019 Oct 18]. Available from: https://repository.upenn.edu/edissertations/3351.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim DE. Seeking Ourselves Onscreen: Brand Personality, Self-Congruence, And Media Preferences. [Thesis]. University of Pennsylvania; 2019. Available from: https://repository.upenn.edu/edissertations/3351

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Canterbury

28. Leadley, Alexandra. Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.

Degree: School of Business and Economics, 2015, University of Canterbury

 This thesis explores how designers within the New Zealand designer fashion industry manage the interface between business development and designer aesthetic, then materialise this on… (more)

Subjects/Keywords: Creative industries; designer fashion; fashion designer; business development; business strategy; brand development; label development; brand promotion; brand identity; designer aesthetics; designer creativity; designer identity; designer profile; identity management; catwalk; fashion shows; materialising.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Leadley, A. (2015). Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry. (Thesis). University of Canterbury. Retrieved from http://hdl.handle.net/10092/11350

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Leadley, Alexandra. “Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.” 2015. Thesis, University of Canterbury. Accessed October 18, 2019. http://hdl.handle.net/10092/11350.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Leadley, Alexandra. “Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.” 2015. Web. 18 Oct 2019.

Vancouver:

Leadley A. Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry. [Internet] [Thesis]. University of Canterbury; 2015. [cited 2019 Oct 18]. Available from: http://hdl.handle.net/10092/11350.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Leadley A. Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry. [Thesis]. University of Canterbury; 2015. Available from: http://hdl.handle.net/10092/11350

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Ge, Weihua. Sweden in the Box : Product designfor promoting Swedish culture to Chinese people.

Degree: Design, 2016, Linnaeus University

  Project starts with the Swedish food to study the Swedish diet cultureand the traditional customs. Based on the theory of the sustainabledevelopment, the project… (more)

Subjects/Keywords: Sustainable design; Product innovation design; Culture promotion; Nation brand

…enterprises to continuously inject new vitality into the brand, form its own unique competitive… …advantage, so that the brand can have the long-term development, which can ensure the sustainable… …operation of the brand and promote the sustainable development of the brand. My project is to make… …a national image. It is the same as that the brand of goods is the competitiveness of… …when people have a good brand impression on a certain brand, it will produce economic value… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ge, W. (2016). Sweden in the Box : Product designfor promoting Swedish culture to Chinese people. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57848

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ge, Weihua. “Sweden in the Box : Product designfor promoting Swedish culture to Chinese people.” 2016. Thesis, Linnaeus University. Accessed October 18, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57848.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ge, Weihua. “Sweden in the Box : Product designfor promoting Swedish culture to Chinese people.” 2016. Web. 18 Oct 2019.

Vancouver:

Ge W. Sweden in the Box : Product designfor promoting Swedish culture to Chinese people. [Internet] [Thesis]. Linnaeus University; 2016. [cited 2019 Oct 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57848.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ge W. Sweden in the Box : Product designfor promoting Swedish culture to Chinese people. [Thesis]. Linnaeus University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57848

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Allamelou, Angélique. La publicité et les pratiques commerciales déloyales. Enjeux et perspectives : Advertising and commercial practices issues and perspectives.

Degree: Docteur es, Droit privé, 2014, La Réunion

La présente étude propose d'envisager la publicité dans son ensemble, à l'épreuve de la directive du 11 mai 2005 relative aux pratiques commerciales déloyales. L'étude… (more)

Subjects/Keywords: Publicité; Pratiques commerciales; Promotion; Publicité trompeuse; Pratiques commerciales déloyales; Autorégulation; Consommateurs; Concurrence déloyale; Escroquerie; Fraudes; Falsifications; Directive 2005/29/CE; Harmonisation; Marque; Signes de qualité; Advertising; Commercial practices; Promotion; Misleading advertising; Unfairs commercial practices; Self-regulation; Consumers; Unfair competition; Windle; Fraud; Falsifications; Directive 2005/29/CE; Harmonization; Brand; Distinguishing marks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Allamelou, A. (2014). La publicité et les pratiques commerciales déloyales. Enjeux et perspectives : Advertising and commercial practices issues and perspectives. (Doctoral Dissertation). La Réunion. Retrieved from http://www.theses.fr/2014LARE0023

Chicago Manual of Style (16th Edition):

Allamelou, Angélique. “La publicité et les pratiques commerciales déloyales. Enjeux et perspectives : Advertising and commercial practices issues and perspectives.” 2014. Doctoral Dissertation, La Réunion. Accessed October 18, 2019. http://www.theses.fr/2014LARE0023.

MLA Handbook (7th Edition):

Allamelou, Angélique. “La publicité et les pratiques commerciales déloyales. Enjeux et perspectives : Advertising and commercial practices issues and perspectives.” 2014. Web. 18 Oct 2019.

Vancouver:

Allamelou A. La publicité et les pratiques commerciales déloyales. Enjeux et perspectives : Advertising and commercial practices issues and perspectives. [Internet] [Doctoral dissertation]. La Réunion; 2014. [cited 2019 Oct 18]. Available from: http://www.theses.fr/2014LARE0023.

Council of Science Editors:

Allamelou A. La publicité et les pratiques commerciales déloyales. Enjeux et perspectives : Advertising and commercial practices issues and perspectives. [Doctoral Dissertation]. La Réunion; 2014. Available from: http://www.theses.fr/2014LARE0023

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