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You searched for subject:(brand equity). Showing records 1 – 30 of 526 total matches.

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1. Sasivongpakdi, Kanin. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.

Degree: Society and Engineering, 2014, Mälardalen University

  Date: May 27th 2014 Level: EFO 704 – Master thesis in marketing, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University… (more)

Subjects/Keywords: Brand Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sasivongpakdi, K. (2014). MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sasivongpakdi, Kanin. “MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.” 2014. Thesis, Mälardalen University. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sasivongpakdi, Kanin. “MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market.” 2014. Web. 10 Jul 2020.

Vancouver:

Sasivongpakdi K. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. [Internet] [Thesis]. Mälardalen University; 2014. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sasivongpakdi K. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market. [Thesis]. Mälardalen University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25631

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Liang, Mei-Han. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.

Degree: Master, Business Management, 2011, NSYSU

 The phenomenon which called Trading Up was rising in early 21st century. And it has become a common sense in todayâs world showing the global… (more)

Subjects/Keywords: brand equity; New luxury brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liang, M. (2011). A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liang, Mei-Han. “A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.” 2011. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liang, Mei-Han. “A Study on Key Factor of New Luxury Brand-Example from Apparel Industry.” 2011. Web. 10 Jul 2020.

Vancouver:

Liang M. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liang M. A Study on Key Factor of New Luxury Brand-Example from Apparel Industry. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627111-160003

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Manchester

3. Round, David. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.

Degree: PhD, 2012, University of Manchester

 The objective of the study is the exploration of consumer brand name equity for established products and services. There is little research on consumer brandname… (more)

Subjects/Keywords: 658.8; Brand Name; Brand Equity

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APA (6th Edition):

Round, D. (2012). Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. (Doctoral Dissertation). University of Manchester. Retrieved from https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151

Chicago Manual of Style (16th Edition):

Round, David. “Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.” 2012. Doctoral Dissertation, University of Manchester. Accessed July 10, 2020. https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151.

MLA Handbook (7th Edition):

Round, David. “Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach.” 2012. Web. 10 Jul 2020.

Vancouver:

Round D. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. [Internet] [Doctoral dissertation]. University of Manchester; 2012. [cited 2020 Jul 10]. Available from: https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151.

Council of Science Editors:

Round D. Exploration of consumer brand name equity for established products and services : using a global marketing induced change analysis approach. [Doctoral Dissertation]. University of Manchester; 2012. Available from: https://www.research.manchester.ac.uk/portal/en/theses/exploration-of-consumer-brand-name-equity-for-establishedproducts-and-services-using-a-global-marketing-inducedchange-analysis-approach(18ac86eb-6e67-418d-bcfb-2a3bad551d0b).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.554151

4. Chaves, Eduardo de Paula e Silva. Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo.

Degree: Mestrado, Administração de Organizações, 2010, University of São Paulo

Neste trabalho analisam-se os modelos conceituais e operacionais de brand equity baseado no cliente apresentados na literatura acadêmica. Sendo essa a alternativa para explorar o… (more)

Subjects/Keywords: Brand equity; Brand equity; Brand equity dimensions; Dimensões do brand equity; Empirical research; Pesquisa empírica

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chaves, E. d. P. e. S. (2010). Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/96/96132/tde-17122010-150404/ ;

Chicago Manual of Style (16th Edition):

Chaves, Eduardo de Paula e Silva. “Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo.” 2010. Masters Thesis, University of São Paulo. Accessed July 10, 2020. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-17122010-150404/ ;.

MLA Handbook (7th Edition):

Chaves, Eduardo de Paula e Silva. “Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo.” 2010. Web. 10 Jul 2020.

Vancouver:

Chaves EdPeS. Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo. [Internet] [Masters thesis]. University of São Paulo; 2010. [cited 2020 Jul 10]. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-17122010-150404/ ;.

Council of Science Editors:

Chaves EdPeS. Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo. [Masters Thesis]. University of São Paulo; 2010. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-17122010-150404/ ;


Technical University of Lisbon

5. Rosa, Mariana Eugénia Parracho Lopes. Brand equity da marca-lugar : o caso da Vila de Óbidos.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

A medição do valor dos lugares enquanto marcas através da place brand equity tem vindo a ser desenvolvida tanto por investigadores como… (more)

Subjects/Keywords: brand equity; place branding; place brand equity; destination brand equity; Óbidos

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rosa, M. E. P. L. (2013). Brand equity da marca-lugar : o caso da Vila de Óbidos. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rosa, Mariana Eugénia Parracho Lopes. “Brand equity da marca-lugar : o caso da Vila de Óbidos.” 2013. Thesis, Technical University of Lisbon. Accessed July 10, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rosa, Mariana Eugénia Parracho Lopes. “Brand equity da marca-lugar : o caso da Vila de Óbidos.” 2013. Web. 10 Jul 2020.

Vancouver:

Rosa MEPL. Brand equity da marca-lugar : o caso da Vila de Óbidos. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Jul 10]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rosa MEPL. Brand equity da marca-lugar : o caso da Vila de Óbidos. [Thesis]. Technical University of Lisbon; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11407

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Pien, Chieh-Min. A Study on Multi-brand Strategies of Travel Agencies.

Degree: Master, EMBA, 2016, NSYSU

 As our gross national income increases, recreation and travelling have become more important than ever. Travel agencies have also started to focus on enterprise management… (more)

Subjects/Keywords: multi-brand strategy; brand equity; brand-oriented

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pien, C. (2016). A Study on Multi-brand Strategies of Travel Agencies. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pien, Chieh-Min. “A Study on Multi-brand Strategies of Travel Agencies.” 2016. Web. 10 Jul 2020.

Vancouver:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pien C. A Study on Multi-brand Strategies of Travel Agencies. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0607116-105005

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

7. Schoeman, Wilhelmus Hendrikus. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.

Degree: 2012, North-West University

 Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer… (more)

Subjects/Keywords: Brand(s); branding; brand equity; brand value

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APA (6th Edition):

Schoeman, W. H. (2012). Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Thesis, North-West University. Accessed July 10, 2020. http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Web. 10 Jul 2020.

Vancouver:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Internet] [Thesis]. North-West University; 2012. [cited 2020 Jul 10]. Available from: http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Thesis]. North-West University; 2012. Available from: http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Sjöstedt, Anna. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.

Degree: Social Sciences, 2015, Södertörn University

  The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the… (more)

Subjects/Keywords: Brand Image; Brand Identity; Brands; Brand Equity; Brand Associations; Brand Personality

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APA (6th Edition):

Sjöstedt, A. (2015). You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Thesis, Södertörn University. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Web. 10 Jul 2020.

Vancouver:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Internet] [Thesis]. Södertörn University; 2015. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Thesis]. Södertörn University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

9. Tien, Chien-jung. The Effect of Brand Rejuvenation on Brand Equity â Consumer Involvement as Moderator.

Degree: Master, Business Management, 2016, NSYSU

 The trend and culture of society would change with time passing so that consumersâ needs could be different, which company may not improve their spirit… (more)

Subjects/Keywords: Consumers Involvement; Brand Equity; Brand Rejuvenation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tien, C. (2016). The Effect of Brand Rejuvenation on Brand Equity â Consumer Involvement as Moderator. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1113115-120205

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tien, Chien-jung. “The Effect of Brand Rejuvenation on Brand Equity â Consumer Involvement as Moderator.” 2016. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1113115-120205.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tien, Chien-jung. “The Effect of Brand Rejuvenation on Brand Equity â Consumer Involvement as Moderator.” 2016. Web. 10 Jul 2020.

Vancouver:

Tien C. The Effect of Brand Rejuvenation on Brand Equity â Consumer Involvement as Moderator. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1113115-120205.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tien C. The Effect of Brand Rejuvenation on Brand Equity â Consumer Involvement as Moderator. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1113115-120205

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

10. Liu, Jung- Fang. The Brand mold and sustaining- A Case of les enphants O brand.

Degree: Master, EMBA, 2013, NSYSU

 With economic development, along with the international competition, and network shopping booming, the consumer could purchase the commodity by way of the characteristic of network… (more)

Subjects/Keywords: Brand mold; brand equity; Customer eguity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, J. F. (2013). The Brand mold and sustaining- A Case of les enphants O brand. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Jung- Fang. “The Brand mold and sustaining- A Case of les enphants O brand.” 2013. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Jung- Fang. “The Brand mold and sustaining- A Case of les enphants O brand.” 2013. Web. 10 Jul 2020.

Vancouver:

Liu JF. The Brand mold and sustaining- A Case of les enphants O brand. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu JF. The Brand mold and sustaining- A Case of les enphants O brand. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Li, Sainan. The development road of a successful brand : a case study of Tencent QQ.

Degree: Business and Economic Studies, 2012, University of Gävle

  The aim of this research project is to analyze why Tencent QQ developed so fast in China over nearly a decade, how they built… (more)

Subjects/Keywords: Tencent QQ; brand equity; brand development; overseas

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, S. (2012). The development road of a successful brand : a case study of Tencent QQ. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11618

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Sainan. “The development road of a successful brand : a case study of Tencent QQ.” 2012. Thesis, University of Gävle. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11618.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Sainan. “The development road of a successful brand : a case study of Tencent QQ.” 2012. Web. 10 Jul 2020.

Vancouver:

Li S. The development road of a successful brand : a case study of Tencent QQ. [Internet] [Thesis]. University of Gävle; 2012. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11618.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li S. The development road of a successful brand : a case study of Tencent QQ. [Thesis]. University of Gävle; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11618

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Oregon

12. Charlton, Aaron. Brand Latitude.

Degree: PhD, Department of Marketing, 2019, University of Oregon

 This dissertation addresses the topic of brand latitude, defined herein as a public entity’s capacity to deviate from category norms or to transcend the normal… (more)

Subjects/Keywords: brand activism; brand equity; controversial advocacy

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APA (6th Edition):

Charlton, A. (2019). Brand Latitude. (Doctoral Dissertation). University of Oregon. Retrieved from https://scholarsbank.uoregon.edu/xmlui/handle/1794/24933

Chicago Manual of Style (16th Edition):

Charlton, Aaron. “Brand Latitude.” 2019. Doctoral Dissertation, University of Oregon. Accessed July 10, 2020. https://scholarsbank.uoregon.edu/xmlui/handle/1794/24933.

MLA Handbook (7th Edition):

Charlton, Aaron. “Brand Latitude.” 2019. Web. 10 Jul 2020.

Vancouver:

Charlton A. Brand Latitude. [Internet] [Doctoral dissertation]. University of Oregon; 2019. [cited 2020 Jul 10]. Available from: https://scholarsbank.uoregon.edu/xmlui/handle/1794/24933.

Council of Science Editors:

Charlton A. Brand Latitude. [Doctoral Dissertation]. University of Oregon; 2019. Available from: https://scholarsbank.uoregon.edu/xmlui/handle/1794/24933

13. Santos, Barbara Coutinho Pires dos. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.

Degree: 2015, Universidade de Évora

 Este estudo tem como objetivo identificar as relações existentes entre as motivações, o Brand Love e o Brand Gender no Brand Engagement dos consumidores com… (more)

Subjects/Keywords: Brand Love; Brand gender; Brand engagement no Facebook; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Santos, B. C. P. d. (2015). A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Thesis, Universidade de Évora. Accessed July 10, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Web. 10 Jul 2020.

Vancouver:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Internet] [Thesis]. Universidade de Évora; 2015. [cited 2020 Jul 10]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Thesis]. Universidade de Évora; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Myllykoski, Laura. Local spokespersons effect on brand image.

Degree: 2012, HAAGA-HELIA ammattikorkeakoulu

 This study was inspired by the current situation of Garnier Nutrissé brand which’s marketing strategy for years has been to use local spokespersons to represent… (more)

Subjects/Keywords: brand identity; brand image; brand equity; brand spokesperson

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Myllykoski, L. (2012). Local spokespersons effect on brand image. (Thesis). HAAGA-HELIA ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/45424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Myllykoski, Laura. “Local spokespersons effect on brand image.” 2012. Thesis, HAAGA-HELIA ammattikorkeakoulu. Accessed July 10, 2020. http://www.theseus.fi/handle/10024/45424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Myllykoski, Laura. “Local spokespersons effect on brand image.” 2012. Web. 10 Jul 2020.

Vancouver:

Myllykoski L. Local spokespersons effect on brand image. [Internet] [Thesis]. HAAGA-HELIA ammattikorkeakoulu; 2012. [cited 2020 Jul 10]. Available from: http://www.theseus.fi/handle/10024/45424.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Myllykoski L. Local spokespersons effect on brand image. [Thesis]. HAAGA-HELIA ammattikorkeakoulu; 2012. Available from: http://www.theseus.fi/handle/10024/45424

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Addis Ababa University

15. Endres, Ahmed. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .

Degree: 2014, Addis Ababa University

 The purpose of the study was to see the effects of advertising and discount on consumer based brand equity. The research approach was quantitative and… (more)

Subjects/Keywords: Advertising; Sales Promotion; Brand Equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Endres, A. (2014). The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/5210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Endres, Ahmed. “The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .” 2014. Thesis, Addis Ababa University. Accessed July 10, 2020. http://etd.aau.edu.et/dspace/handle/123456789/5210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Endres, Ahmed. “The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .” 2014. Web. 10 Jul 2020.

Vancouver:

Endres A. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . [Internet] [Thesis]. Addis Ababa University; 2014. [cited 2020 Jul 10]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Endres A. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . [Thesis]. Addis Ababa University; 2014. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Addis Ababa University

16. Hirut, Sileshi. The Effect of Service Quality on Customer Based Brand Equity (A case of Commercial Bank of Ethiopia) .

Degree: 2015, Addis Ababa University

Brand equity is one of the crucial components that enable banks to get superior advantage over their competitors. This study will be intended to investigate… (more)

Subjects/Keywords: Brand equity; SERVQUAL; Banking industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hirut, S. (2015). The Effect of Service Quality on Customer Based Brand Equity (A case of Commercial Bank of Ethiopia) . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/7825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hirut, Sileshi. “The Effect of Service Quality on Customer Based Brand Equity (A case of Commercial Bank of Ethiopia) .” 2015. Thesis, Addis Ababa University. Accessed July 10, 2020. http://etd.aau.edu.et/dspace/handle/123456789/7825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hirut, Sileshi. “The Effect of Service Quality on Customer Based Brand Equity (A case of Commercial Bank of Ethiopia) .” 2015. Web. 10 Jul 2020.

Vancouver:

Hirut S. The Effect of Service Quality on Customer Based Brand Equity (A case of Commercial Bank of Ethiopia) . [Internet] [Thesis]. Addis Ababa University; 2015. [cited 2020 Jul 10]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hirut S. The Effect of Service Quality on Customer Based Brand Equity (A case of Commercial Bank of Ethiopia) . [Thesis]. Addis Ababa University; 2015. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Andersson, Linus. Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.

Degree: Business and Economic Studies, 2015, University of Gävle

  Social networks have become an important factor in today’s society. Companies as well as individuals are using these platforms to interact with one another… (more)

Subjects/Keywords: Brand equity; B2B; SNS

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APA (6th Edition):

Andersson, L. (2015). Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19561

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andersson, Linus. “Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.” 2015. Thesis, University of Gävle. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19561.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andersson, Linus. “Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.” 2015. Web. 10 Jul 2020.

Vancouver:

Andersson L. Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte. [Internet] [Thesis]. University of Gävle; 2015. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19561.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andersson L. Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte. [Thesis]. University of Gävle; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19561

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of North Texas

18. Baalbaki, Sally Samih. Consumer Perception of Brand Equity Measurement: a New Scale.

Degree: 2012, University of North Texas

Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the… (more)

Subjects/Keywords: Brand equity; branding; scale development

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Baalbaki, S. S. (2012). Consumer Perception of Brand Equity Measurement: a New Scale. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc115043/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Baalbaki, Sally Samih. “Consumer Perception of Brand Equity Measurement: a New Scale.” 2012. Thesis, University of North Texas. Accessed July 10, 2020. https://digital.library.unt.edu/ark:/67531/metadc115043/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Baalbaki, Sally Samih. “Consumer Perception of Brand Equity Measurement: a New Scale.” 2012. Web. 10 Jul 2020.

Vancouver:

Baalbaki SS. Consumer Perception of Brand Equity Measurement: a New Scale. [Internet] [Thesis]. University of North Texas; 2012. [cited 2020 Jul 10]. Available from: https://digital.library.unt.edu/ark:/67531/metadc115043/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Baalbaki SS. Consumer Perception of Brand Equity Measurement: a New Scale. [Thesis]. University of North Texas; 2012. Available from: https://digital.library.unt.edu/ark:/67531/metadc115043/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Rådh, Viktor. Med berättandets kraft : En kvalitativ studie om hur Storytelling kan stärka ett företags varumärke.

Degree: Social Sciences, 2015, Södertörn University

I vårt samhälle där produkter och tjänster blir allt mer lika räcker det inte längre att företagen har den senaste tekniken, det bästa priset… (more)

Subjects/Keywords: Storytelling; Branding; Commercials; Brand Equity; Brand Identity; Storytelling; Varumärkesbyggande; Reklam; Brand Equity; Brand Identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rådh, V. (2015). Med berättandets kraft : En kvalitativ studie om hur Storytelling kan stärka ett företags varumärke. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28270

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rådh, Viktor. “Med berättandets kraft : En kvalitativ studie om hur Storytelling kan stärka ett företags varumärke.” 2015. Thesis, Södertörn University. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28270.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rådh, Viktor. “Med berättandets kraft : En kvalitativ studie om hur Storytelling kan stärka ett företags varumärke.” 2015. Web. 10 Jul 2020.

Vancouver:

Rådh V. Med berättandets kraft : En kvalitativ studie om hur Storytelling kan stärka ett företags varumärke. [Internet] [Thesis]. Södertörn University; 2015. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28270.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rådh V. Med berättandets kraft : En kvalitativ studie om hur Storytelling kan stärka ett företags varumärke. [Thesis]. Södertörn University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28270

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

20. Zetterberg, Martin; Davidsson, Pontus. Brand Equity for Service Brands Online.

Degree: Marketing, 2015, Linnaeus University

  Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 -… (more)

Subjects/Keywords: Service brands online; brand equity; perceived quality; brand awareness; brand association; service brand equity; online brand equity; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zetterberg, Martin; Davidsson, P. (2015). Brand Equity for Service Brands Online. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zetterberg, Martin; Davidsson, Pontus. “Brand Equity for Service Brands Online.” 2015. Thesis, Linnaeus University. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zetterberg, Martin; Davidsson, Pontus. “Brand Equity for Service Brands Online.” 2015. Web. 10 Jul 2020.

Vancouver:

Zetterberg, Martin; Davidsson P. Brand Equity for Service Brands Online. [Internet] [Thesis]. Linnaeus University; 2015. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zetterberg, Martin; Davidsson P. Brand Equity for Service Brands Online. [Thesis]. Linnaeus University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

21. Jonsson, Carolina. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.

Degree: Business Studies, 2014, Uppsala University

  Sammandrag: Företag strävar kontinuerligt efter att bygga ett välkänt och framgångsrikt varumärke. De strävar efter att tillfredsställa konsumenters behov för att öka varumärkets värde,… (more)

Subjects/Keywords: Brand Equity; Brand Extension; Consumer Based Brand Equity; Brand Awareness; Brand Associations; Brand Loyalty; Perceived Quality; Varumärke; Värde; Konsument

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jonsson, C. (2014). När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jonsson, Carolina. “När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.” 2014. Thesis, Uppsala University. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jonsson, Carolina. “När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv.” 2014. Web. 10 Jul 2020.

Vancouver:

Jonsson C. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. [Internet] [Thesis]. Uppsala University; 2014. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonsson C. När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv. [Thesis]. Uppsala University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

22. Shuttleworth, Henry Paul. Brand management at a motor manufacturing company / by Henry Paul Shuttleworth .

Degree: 2009, North-West University

 The purpose of this study was to investigate the brand management of a motor manufacturing company. The study set out to establish what the most… (more)

Subjects/Keywords: Brand equity; Brand positioning; Leveraging the brand; Brand communication; Delivering the brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shuttleworth, H. P. (2009). Brand management at a motor manufacturing company / by Henry Paul Shuttleworth . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/5017

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shuttleworth, Henry Paul. “Brand management at a motor manufacturing company / by Henry Paul Shuttleworth .” 2009. Thesis, North-West University. Accessed July 10, 2020. http://hdl.handle.net/10394/5017.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shuttleworth, Henry Paul. “Brand management at a motor manufacturing company / by Henry Paul Shuttleworth .” 2009. Web. 10 Jul 2020.

Vancouver:

Shuttleworth HP. Brand management at a motor manufacturing company / by Henry Paul Shuttleworth . [Internet] [Thesis]. North-West University; 2009. [cited 2020 Jul 10]. Available from: http://hdl.handle.net/10394/5017.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shuttleworth HP. Brand management at a motor manufacturing company / by Henry Paul Shuttleworth . [Thesis]. North-West University; 2009. Available from: http://hdl.handle.net/10394/5017

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Lu, Hsin-yi. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.

Degree: Master, Communications Management, 2011, NSYSU

 The media environment have changed constantly in the nowadays. Even though audiences can use a variety of the media, the ratings of watching programs by… (more)

Subjects/Keywords: media brand equity; drama programs; the types of audiences; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, H. (2011). The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Hsin-yi. “The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.” 2011. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Hsin-yi. “The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior.” 2011. Web. 10 Jul 2020.

Vancouver:

Lu H. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu H. The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614111-162019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Ping Hsueh, I. Brand equity of Non-profit organization website.

Degree: Master, Communications Management, 2012, NSYSU

 This study explored non-profit organization using a qualitative method (in-depth Interview). The research objective of this paper is to analyze the content of Strong Brand(more)

Subjects/Keywords: Brand Equity; Website Brand Equity; Non-Profit Organization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ping Hsueh, I. (2012). Brand equity of Non-profit organization website. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ping Hsueh, I. “Brand equity of Non-profit organization website.” 2012. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ping Hsueh, I. “Brand equity of Non-profit organization website.” 2012. Web. 10 Jul 2020.

Vancouver:

Ping Hsueh I. Brand equity of Non-profit organization website. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ping Hsueh I. Brand equity of Non-profit organization website. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0910112-192155

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Chen, Ying-Chieh. A Study of Indicatior Construction and Empirical Analysis for High School Brand Equity.

Degree: PhD, Education, 2017, NSYSU

 In today's complex and highly competitive marketplace, schools need to use appropriate marketing strategies to build strong school brands to attract students. How to evaluate… (more)

Subjects/Keywords: school marketing; school brand; brand equity; education administration; high school brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2017). A Study of Indicatior Construction and Empirical Analysis for High School Brand Equity. (Doctoral Dissertation). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625117-164644

Chicago Manual of Style (16th Edition):

Chen, Ying-Chieh. “A Study of Indicatior Construction and Empirical Analysis for High School Brand Equity.” 2017. Doctoral Dissertation, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625117-164644.

MLA Handbook (7th Edition):

Chen, Ying-Chieh. “A Study of Indicatior Construction and Empirical Analysis for High School Brand Equity.” 2017. Web. 10 Jul 2020.

Vancouver:

Chen Y. A Study of Indicatior Construction and Empirical Analysis for High School Brand Equity. [Internet] [Doctoral dissertation]. NSYSU; 2017. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625117-164644.

Council of Science Editors:

Chen Y. A Study of Indicatior Construction and Empirical Analysis for High School Brand Equity. [Doctoral Dissertation]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625117-164644


Technical University of Lisbon

26. Fernandes, Maria Teresa da Cunha de Almeida. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

Neste estudo, a brand equity (capital da marca), aferida com base no modelo de customer-based brand equity e as estratégias de construção,… (more)

Subjects/Keywords: Capital da Marca; Customer-Based Brand Equity; Personalidade da Marca; Brand Equity; Brand Personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fernandes, M. T. d. C. d. A. (2011). Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandes, Maria Teresa da Cunha de Almeida. “Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.” 2011. Thesis, Technical University of Lisbon. Accessed July 10, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandes, Maria Teresa da Cunha de Almeida. “Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.” 2011. Web. 10 Jul 2020.

Vancouver:

Fernandes MTdCdA. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Jul 10]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fernandes MTdCdA. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

27. Chen, Yu-Hsing. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.

Degree: Master, Business Management, 2016, NSYSU

 This study plans to solve business operation problems in direct selling industry by using âCore value-based cooperate brand building modelâ to build cooperate brand. In… (more)

Subjects/Keywords: Brand equity; Cooperate brand; Brand building; Direct selling; Core value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2016). The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yu-Hsing. “The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.” 2016. Thesis, NSYSU. Accessed July 10, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yu-Hsing. “The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.” 2016. Web. 10 Jul 2020.

Vancouver:

Chen Y. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Jul 10]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ghana

28. Attipoe, E.I. Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited .

Degree: 2017, University of Ghana

 Over the years, brand revitalization has become essential and has been used by many organizations in the fast moving consumer goods industry in Ghana and… (more)

Subjects/Keywords: Consumer-Based Brand Equity; Brand Revitalization; Nestlé Ghana Limited-Brand Revitalization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Attipoe, E. I. (2017). Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/24922

Chicago Manual of Style (16th Edition):

Attipoe, E I. “Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited .” 2017. Masters Thesis, University of Ghana. Accessed July 10, 2020. http://ugspace.ug.edu.gh/handle/123456789/24922.

MLA Handbook (7th Edition):

Attipoe, E I. “Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited .” 2017. Web. 10 Jul 2020.

Vancouver:

Attipoe EI. Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited . [Internet] [Masters thesis]. University of Ghana; 2017. [cited 2020 Jul 10]. Available from: http://ugspace.ug.edu.gh/handle/123456789/24922.

Council of Science Editors:

Attipoe EI. Impact of Brand Revitalization on Consumer-Based Brand Equity: Evidence from Nestlé Ghana Limited . [Masters Thesis]. University of Ghana; 2017. Available from: http://ugspace.ug.edu.gh/handle/123456789/24922


KTH

29. Sabzehzar, Hooman. The role of brand equity in B2B : A comparative cross industrial analysis.

Degree: Industrial Economics and Management (Dept.), 2012, KTH

  Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems… (more)

Subjects/Keywords: Brand Strategy; Brand Equity; Brand associations; Business to Business Markets.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sabzehzar, H. (2012). The role of brand equity in B2B : A comparative cross industrial analysis. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sabzehzar, Hooman. “The role of brand equity in B2B : A comparative cross industrial analysis.” 2012. Thesis, KTH. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sabzehzar, Hooman. “The role of brand equity in B2B : A comparative cross industrial analysis.” 2012. Web. 10 Jul 2020.

Vancouver:

Sabzehzar H. The role of brand equity in B2B : A comparative cross industrial analysis. [Internet] [Thesis]. KTH; 2012. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sabzehzar H. The role of brand equity in B2B : A comparative cross industrial analysis. [Thesis]. KTH; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Vong, Amy; Hellberg, Anna. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry.

Degree: Marketing and Logistics, 2016, Jönköping University

  Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst… (more)

Subjects/Keywords: Brand Avoidance; Anti-Consumption; Negative Brand Equity; Consumer-Brand Relationships

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vong, Amy; Hellberg, A. (2016). Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30328

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vong, Amy; Hellberg, Anna. “Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry.” 2016. Thesis, Jönköping University. Accessed July 10, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30328.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vong, Amy; Hellberg, Anna. “Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry.” 2016. Web. 10 Jul 2020.

Vancouver:

Vong, Amy; Hellberg A. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry. [Internet] [Thesis]. Jönköping University; 2016. [cited 2020 Jul 10]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30328.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vong, Amy; Hellberg A. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30328

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2] [3] [4] [5] … [18]

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