subject:(advertising)

Addis Ababa University

1. WUBSHET, WALELIGN. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .

Degree: 2010, Addis Ababa University

URL: http://etd.aau.edu.et/dspace/handle/123456789/7326

► Advertising is part of everyday culture in the same way that television programs are part of culture. Advertising is recognized as being a source of… (more)

▼ Advertising is part of everyday culture in the same way that television programs are part of culture. Advertising is recognized as being a source of entertainment as well as giving information. It is a media in its own right. As such it provides people with another subject to talk or gossip about. However, advertisement can be effective when the values in the message directly correspond with the values of the target audiences. It was the main objective of this study to investigate the extent to which advertisements aired on ETV give due concern to the cultural values of the audiences for whom the advertisements are produced. The study basically employed qualitative content analysis which was designed to answer the research questions raised and to attain objectives of the study. Moreover, four focus group discussions and individual in-depth interviews have been used to further tighten the data obtained from the qualitative content analysis segment of the study and to explore the audiences’ perception towards advertisements. A total of 15 commercialsbroadcasted during five months period were purposefully selected. The selected commercials were analyzed and interpreted thematically to find out their apparent content. Furthermore, relevant literatures were also reviewed. The results found out that most of the advertisements disregard the dominant cultural values of the society for whom they are advertising. Advertisements appeared fall far short of localizing foreign advertisement messages that can suit audiences’ expectation. The advertisements are produced in some others’ context and thus the framework of which the advertisements produced do not match the cultural context of the target audiences. Moreover, some of the advertisements lack the genuine and vivid cultural representation. They are observed employing ‘alien’ cultural elements which do not coincide with the audiences’ cultural and intellectual knowledge. The study further revealed that western cultural values are the most recurrent values often observed in the advertisements aired on ETV. The advertising agencies criticized advertisers for this ill treatment of local cultural values because they assume that employing western values is the best way of approaching and pleasing their target customers. Advisors/Committee Members: Abiy Ford (advisor).

Subjects/Keywords: Advertising

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APA (6^th Edition):

WUBSHET, W. (2010). AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/7326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

WUBSHET, WALELIGN. “AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .” 2010. Thesis, Addis Ababa University. Accessed March 02, 2021. http://etd.aau.edu.et/dspace/handle/123456789/7326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

WUBSHET, WALELIGN. “AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .” 2010. Web. 02 Mar 2021.

Vancouver:

WUBSHET W. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . [Internet] [Thesis]. Addis Ababa University; 2010. [cited 2021 Mar 02]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WUBSHET W. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . [Thesis]. Addis Ababa University; 2010. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Waikato

2. Calderwood, Richard John. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .

Degree: 2012, University of Waikato

URL: http://hdl.handle.net/10289/5968

► The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early… (more)

▼ The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to the origins, functioning and dissolution of client agency relationships in advertising. In addition much of this early research had considered these relationships from the point of view of the agency. In comparison this research considers the importance of collaboration in the development of quality advertising campaigns. The research considers the contribution of process and outcome factors in the development of advertising campaigns. To understand how these two groups of factors contribute to the development of quality advertising campaigns it was decided to use a mixed methods approach to conduct the research. Initially a series of exploratory in-depth interviews were undertaken with senior personnel from a range of major Auckland client companies and agencies. These interviews provided a range of rich qualitative data which was the basis for developing the quantitative questionnaire. This was followed by a comprehensive quantitative questionnaire that surveyed a range of people working at major New Zealand and Australian advertisers. The data collected in the quantitative segment of the research was then analysed. The analysis identified four factors likely to influence the quality of advertising campaigns produced. These were relationship stability, agency flexibility, agency competency and expertise and client involvement. The quantitative research showed clients who were involved in the development of campaigns were more likely to produce original campaigns that were also more creative, and as a result more effective. Clients and agencies that were in stable relationships were likely to produce campaigns which were both original and effective. Agencies that had high levels of competency and expertise were likely to produce campaigns which were more strategic and original. There was an inverse U relationship between competency and expertise and the effectiveness of campaigns produced. That is those with high and low levels of competency and expertise were likely to produce less effective campaigns than those with moderate levels of competency and expertise. Those clients and agencies that are in stable relationships and agencies that had high levels of competency and expertise were also likely to produce more creative campaigns. Agencies that were either inflexible or highly flexible are likely to produce the most original campaigns. Situations where the client was not involved nor were they in a stable relationship were likely to result in campaigns with less strategic focus. The results overall suggest that the process factors make a contribution throughout the process of developing a campaign and that the outcome factors are those which help the client to judge whether a campaign is high quality. Those who consider process factors such as trust to be contributors to… Advisors/Committee Members: Koslow, Scott (advisor).

Subjects/Keywords: Advertising

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APA (6^th Edition):

Calderwood, R. J. (2012). Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . (Doctoral Dissertation). University of Waikato. Retrieved from http://hdl.handle.net/10289/5968

Chicago Manual of Style (16^th Edition):

Calderwood, Richard John. “Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .” 2012. Doctoral Dissertation, University of Waikato. Accessed March 02, 2021. http://hdl.handle.net/10289/5968.

MLA Handbook (7^th Edition):

Calderwood, Richard John. “Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .” 2012. Web. 02 Mar 2021.

Vancouver:

Calderwood RJ. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . [Internet] [Doctoral dissertation]. University of Waikato; 2012. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10289/5968.

Council of Science Editors:

Calderwood RJ. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . [Doctoral Dissertation]. University of Waikato; 2012. Available from: http://hdl.handle.net/10289/5968

Virginia Tech

3. Peng, Huihui. Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students.

Degree: MA, Communication, 2017, Virginia Tech

URL: http://hdl.handle.net/10919/78373

► In China, advertisements posted by online influencers on social media platforms have become a new trend of marketing. Through the lenses of art-infusion theory and… (more)

Subjects/Keywords: Advertising

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APA (6^th Edition):

Peng, H. (2017). Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/78373

Chicago Manual of Style (16^th Edition):

Peng, Huihui. “Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students.” 2017. Masters Thesis, Virginia Tech. Accessed March 02, 2021. http://hdl.handle.net/10919/78373.

MLA Handbook (7^th Edition):

Peng, Huihui. “Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students.” 2017. Web. 02 Mar 2021.

Vancouver:

Peng H. Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students. [Internet] [Masters thesis]. Virginia Tech; 2017. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10919/78373.

Council of Science Editors:

Peng H. Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students. [Masters Thesis]. Virginia Tech; 2017. Available from: http://hdl.handle.net/10919/78373

Uppsala University

4. Bi, Chun. The Cultural Characteristics in China's Official Online Tourism Advertisements.

Degree: Media and Communication Studies, 2012, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

► Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors… (more)

Subjects/Keywords: tourism advertising; China's advertising

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APA (6^th Edition):

Bi, C. (2012). The Cultural Characteristics in China's Official Online Tourism Advertisements. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Thesis, Uppsala University. Accessed March 02, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Web. 02 Mar 2021.

Vancouver:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Internet] [Thesis]. Uppsala University; 2012. [cited 2021 Mar 02]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Thesis]. Uppsala University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of St. Andrews

5. Casarini, Rita. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .

Degree: 2011, University of St. Andrews

URL: http://hdl.handle.net/10023/1920

► The present dissertation investigates the role of television advertising in shaping the cultural values of the Italian society in the circular process of mirroring pre-existing… (more)

▼ The present dissertation investigates the role of television advertising in shaping the cultural values of the Italian society in the circular process of mirroring pre-existing societal values yet inducing new ones, thus contributing to its evolution. It questions its role within the society, its relationship with families, women and youngsters, the kind of language used in communicating, between 1957-1977, the age of Carosello programme. A corpus of two thousand five hundred television adverts was viewed and filed, of which a hundred were selected according to the more frequent themes, their cultural and semiotic relevance, and twenty-two analysed by a semiotic approach, together with some more considered alongside. Chapter One deals with methodology, an overview of the main concepts and tools of applied semiotics and the socio-semiotic perspective adopted. Chapter Two, then, contextualizes television advertising into its broader socio-cultural milieu and the history of television. The following three chapters analyze the selected adverts according to five main recurring themes: Chapter Three, the first steps of TV advertising, its auto-referentiality and its language; Chapter Four, the family and its inner relationships, the couple and the institution of marriage; Chapter Five women‘s emancipation, the new generation of youngsters and new myths. Commercials are analysed by shots and sequences from a narrative and visual perspective in search of their deep underlying generative values. The approach is a holistic one, adapting itself to the prevailing characteristics of every occurrence, although the peculiar nature of the ads of the period entails a prevailing narratological model. All findings are then connected together to identify the main semantic areas indicating cultural values present in the Italian society of the period. The end findings consist of a set of interesting cultural values identified. At first a self-assertiveness of advertising as a way to popularity; then its preferred mode of communication through verbal language rather than pictures; a representation of families according to either the patriarchal or the consumerist model; a fundamental disbelief in marriage and a sexist attitude to women‘s representation; finally, a mistrust in the values of the new generations. All of these eventually pointing to the main semantic area of tradition, an index to the fundamental conservative yet contradictory role of the Carosello adverting which, while contributing to preserve traditional values, it also tended to replace them with its only main consumerist value. At a higher level, on a socio-semiotic perspective it is the role of that semiosphere which, while drawing from society it also contributes in shaping it. Advisors/Committee Members: Riccobono, Rossella (advisor).

Subjects/Keywords: Advertising; Television; Italian advertising; Semiotics

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APA (6^th Edition):

Casarini, R. (2011). La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . (Thesis). University of St. Andrews. Retrieved from http://hdl.handle.net/10023/1920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Casarini, Rita. “La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .” 2011. Thesis, University of St. Andrews. Accessed March 02, 2021. http://hdl.handle.net/10023/1920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Casarini, Rita. “La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .” 2011. Web. 02 Mar 2021.

Vancouver:

Casarini R. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . [Internet] [Thesis]. University of St. Andrews; 2011. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10023/1920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Casarini R. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . [Thesis]. University of St. Andrews; 2011. Available from: http://hdl.handle.net/10023/1920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

6. [No author]. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .

Degree: 2010, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

► The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

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APA (6^th Edition):

author], [. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

Chicago Manual of Style (16^th Edition):

author], [No. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://upetd.up.ac.za/thesis/available/etd-03232010-125615/.

MLA Handbook (7^th Edition):

author], [No. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .” 2010. Web. 02 Mar 2021.

Vancouver:

author] [. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/.

Council of Science Editors:

author] [. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

University of Pretoria

7. [No author]. Assessing service quality in the South African advertising industry .

Degree: 2010, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

► Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the… (more)

Subjects/Keywords: UCTD; Advertising

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APA (6^th Edition):

author], [. (2010). Assessing service quality in the South African advertising industry . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

Chicago Manual of Style (16^th Edition):

author], [No. “Assessing service quality in the South African advertising industry .” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://upetd.up.ac.za/thesis/available/etd-04012010-115107/.

MLA Handbook (7^th Edition):

author], [No. “Assessing service quality in the South African advertising industry .” 2010. Web. 02 Mar 2021.

Vancouver:

author] [. Assessing service quality in the South African advertising industry . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/.

Council of Science Editors:

author] [. Assessing service quality in the South African advertising industry . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

University of South Australia

8. Riquier, Christopher James. The effect of ad image-brand image incongruence.

Degree: MBus, 1994, University of South Australia

URL: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Subjects/Keywords: Advertising campaigns.; Advertising; Advertising; Advertising

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APA (6^th Edition):

Riquier, C. J. (1994). The effect of ad image-brand image incongruence. (Thesis). University of South Australia. Retrieved from http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Riquier, Christopher James. “The effect of ad image-brand image incongruence.” 1994. Thesis, University of South Australia. Accessed March 02, 2021. http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Riquier, Christopher James. “The effect of ad image-brand image incongruence.” 1994. Web. 02 Mar 2021.

Vancouver:

Riquier CJ. The effect of ad image-brand image incongruence. [Internet] [Thesis]. University of South Australia; 1994. [cited 2021 Mar 02]. Available from: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Riquier CJ. The effect of ad image-brand image incongruence. [Thesis]. University of South Australia; 1994. Available from: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Rochester Institute of Technology

9. Tebbey, Paul. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.

Degree: MBA, Marketing (SCB), 2002, Rochester Institute of Technology

URL: https://scholarworks.rit.edu/theses/230

► A content analysis of pharmaceutical product ads targeted toward pediatricians in the professional media was conducted to determine the extent to which they were… (more)

Subjects/Keywords: Advertising

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APA (6^th Edition):

Tebbey, P. (2002). Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tebbey, Paul. “Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.” 2002. Thesis, Rochester Institute of Technology. Accessed March 02, 2021. https://scholarworks.rit.edu/theses/230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tebbey, Paul. “Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.” 2002. Web. 02 Mar 2021.

Vancouver:

Tebbey P. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. [Internet] [Thesis]. Rochester Institute of Technology; 2002. [cited 2021 Mar 02]. Available from: https://scholarworks.rit.edu/theses/230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tebbey P. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. [Thesis]. Rochester Institute of Technology; 2002. Available from: https://scholarworks.rit.edu/theses/230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Utah Valley University

10. Cook, Andrea. Advertising Effectively Has Changed, Have You?.

Degree: 2004, Utah Valley University

URL: http://contentdm.uvu.edu:81/u?/UVUTheses,357

This thesis explores the various techniques of advertising and how it has changed, and describes the most effective means for different situations in today's market.

40 pages; 22 cm.

Subjects/Keywords: Advertising

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APA (6^th Edition):

Cook, A. (2004). Advertising Effectively Has Changed, Have You?. (Thesis). Utah Valley University. Retrieved from http://contentdm.uvu.edu:81/u?/UVUTheses,357

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cook, Andrea. “Advertising Effectively Has Changed, Have You?.” 2004. Thesis, Utah Valley University. Accessed March 02, 2021. http://contentdm.uvu.edu:81/u?/UVUTheses,357.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cook, Andrea. “Advertising Effectively Has Changed, Have You?.” 2004. Web. 02 Mar 2021.

Vancouver:

Cook A. Advertising Effectively Has Changed, Have You?. [Internet] [Thesis]. Utah Valley University; 2004. [cited 2021 Mar 02]. Available from: http://contentdm.uvu.edu:81/u?/UVUTheses,357.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cook A. Advertising Effectively Has Changed, Have You?. [Thesis]. Utah Valley University; 2004. Available from: http://contentdm.uvu.edu:81/u?/UVUTheses,357

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Tasmania

11. Sullivan, Anthony John. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.

Degree: 1998, University of Tasmania

URL: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Subjects/Keywords: Advertising

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APA (6^th Edition):

Sullivan, A. J. (1998). Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. (Thesis). University of Tasmania. Retrieved from https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sullivan, Anthony John. “Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.” 1998. Thesis, University of Tasmania. Accessed March 02, 2021. https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sullivan, Anthony John. “Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.” 1998. Web. 02 Mar 2021.

Vancouver:

Sullivan AJ. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. [Internet] [Thesis]. University of Tasmania; 1998. [cited 2021 Mar 02]. Available from: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sullivan AJ. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. [Thesis]. University of Tasmania; 1998. Available from: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Koumparelis, Anargyros. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).

Degree: 2016, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)

URL: http://hdl.handle.net/10442/hedi/40313

► If there is a type of language that characterizes post modernism, this must be advertising. Upon its emergence a new langue (a gender) was established… (more)

▼ If there is a type of language that characterizes post modernism, this must be advertising. Upon its emergence a new langue (a gender) was established with no precedent in the history of communication. Advertising is the communicational side effect of mass production, of similarities amongst the products and of tough commercial rivalry during the later phase of capitalist transformation. Hence advertising is consubstantial with the evolution of commercialism and consumption in Western societies. As a novel, multimode language, advertising establishes and signifies a mutation in the relationship of the producer to the consumer, creating their communication and a mutual transaction on a concurrency basis. A product’s or a company’s ads becomes the “product” itself. Apart from prettifying the use and usefulness of the product, ads glorify and thus alter the importance of the consumer act, transforming it to a reification factor of the individual. Investigating the influence of ads, we first acknowledge their micro-effect on consumers’ behaviour, as well as their macro-effect on the societal model; the first influences the frequency of product use and the latter the importance of it, within the social environment, especially when it symbolises social status. Brand awareness determines our appreciation for it. Apart from displaying, ads highlight the very act of consumption adding to the product an unrealistic importance. Ads instil desire to consumers and form consuming habits. Hence the question: can this obsessive prettification (which results from product similarity and extreme competition) transform into a reality indicator? And if so, what is the root of such an obsession? Is it the human need of differentiation, the insatiability of the psyche, or perhaps, both? Does it derive from the need of product differentiation, a proof of the unsaturated human psyche or maybe both? Usually ads modality is oriented towards imprinting onto consumers’ act. Blandishment is ubiquitous: “Because you deserve the very best” (see Ads 0.1 & 0.2) or “Amstel, because you like it so” both summarize morals and attitudes. Exaggeration becomes the norm in creating mentality trend. The above are testimonies of subcultures evident when viewed from retrospective. Nevertheless this doesn’t apply to all kinds of ads since each product category carries its own allegation. Assuming that ads effectiveness is measured by sales, exaggeration is merely one particularity of their influence. For example, the brand- name Mercedes-Benz and its quality, outweighs its purchasability. Consequently brand recognisability is not only a result of intense advertising but also proof of excellence. Nevertheless, ads are communicational evidences between companies and consumers, revealing the products’ promotional needs in conjunction to consumer needs and desires. Ads claim that products will improve daily lives. Their use and possession witness associations with social status. In that sense ads are indicators of consumer reification and therefore indicators of…

Subjects/Keywords: Διαφήμιση; Advertising

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APA (6^th Edition):

Koumparelis, A. (2016). Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). (Thesis). National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Retrieved from http://hdl.handle.net/10442/hedi/40313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Koumparelis, Anargyros. “Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).” 2016. Thesis, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Accessed March 02, 2021. http://hdl.handle.net/10442/hedi/40313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Koumparelis, Anargyros. “Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).” 2016. Web. 02 Mar 2021.

Vancouver:

Koumparelis A. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). [Internet] [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10442/hedi/40313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Koumparelis A. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. Available from: http://hdl.handle.net/10442/hedi/40313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

13. Fourie, Mashinka Lisa. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

URL: http://hdl.handle.net/2263/23404

► The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

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APA (6^th Edition):

Fourie, M. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23404

Chicago Manual of Style (16^th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://hdl.handle.net/2263/23404.

MLA Handbook (7^th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Web. 02 Mar 2021.

Vancouver:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2263/23404.

Council of Science Editors:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23404

University of Pretoria

14. Shuttleworth, Andrew Jon. Assessing service quality in the South African advertising industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

URL: http://hdl.handle.net/2263/23684

► Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the… (more)

Subjects/Keywords: UCTD; Advertising

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APA (6^th Edition):

Shuttleworth, A. (2010). Assessing service quality in the South African advertising industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23684

Chicago Manual of Style (16^th Edition):

Shuttleworth, Andrew. “Assessing service quality in the South African advertising industry.” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://hdl.handle.net/2263/23684.

MLA Handbook (7^th Edition):

Shuttleworth, Andrew. “Assessing service quality in the South African advertising industry.” 2010. Web. 02 Mar 2021.

Vancouver:

Shuttleworth A. Assessing service quality in the South African advertising industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2263/23684.

Council of Science Editors:

Shuttleworth A. Assessing service quality in the South African advertising industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23684

University of Nairobi

15. Mutua, Cecilia W. A model for implementation and assessment of context-aware mobile-based advertising solutions .

Degree: 2012, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

► Advertising is vital to business as it helps to register the business's or events presence to a saturated market. Advertising has been in existence since… (more)

▼ Advertising is vital to business as it helps to register the business's or events presence to a saturated market. Advertising has been in existence since 4000 BC. The advertising methods have revolutionized since the invention of advertising in the marketing mix. There are numerous advertising methods using different advertising media such as newspapers, radio, television, outdoor advertising and mobile phones. The choice of the advertising media and method has to be analyzed critically so as to have high percentage of reach and a good return on investment. TnKenya, there are 24.9 million mobile phone subscribers representing a penetration of 63.2% for every 100 inhabitants. Mobile phones by their nature are portable devices. Due to the intimate nature that people attribute to mobile phones, they can be used by merchants to reach large number of the population. Mobile phone advertising is not a unique method as merchants have used SMS to send information and offers regarding their products and services. This research seeks to assess the viability of context-aware mobile based applications in the Kenyan market and design a prototype based on the fmdings. Context-aware mobile advertising involves the provision of location aware advertising messages to mobile phone subscribers using a defined context. This enables merchants to reach consumers with highly customized promotions and advertisements, depending on their location which enables customers to get adverts based on the location they are in and information they prefer. This research and prototype was used to get the opinion of the merchants and consumers regarding location aware advertisements. The results demonstrated that context-aware solution is currently not being extensively used in advertising. It was also established that both advertisers and consumers were willing to adopt this form of advertising. A number of concerns were raised, the major one being cost of running the application and consumers privacy. A prototype was designed to deliver advertisements to consumers based on their proximity to the business. The prototype was tested and it revealed that since the application was relying on GPS, it was not convenient as GPS relies on satellites and it is an outdoor system, hence cannot be used within storey buildings, therefore, there is a need to explore on how to get context using other technologies such as cell triangulation

Subjects/Keywords: Advertising Solutions

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APA (6^th Edition):

Mutua, C. W. (2012). A model for implementation and assessment of context-aware mobile-based advertising solutions . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mutua, Cecilia W. “A model for implementation and assessment of context-aware mobile-based advertising solutions .” 2012. Thesis, University of Nairobi. Accessed March 02, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mutua, Cecilia W. “A model for implementation and assessment of context-aware mobile-based advertising solutions .” 2012. Web. 02 Mar 2021.

Vancouver:

Mutua CW. A model for implementation and assessment of context-aware mobile-based advertising solutions . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2021 Mar 02]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mutua CW. A model for implementation and assessment of context-aware mobile-based advertising solutions . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Nairobi

16. Kimani, Samuel M. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .

Degree: 2011, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

► Advertising has been seen as a tool to assist many consumers as possible through a challenging decision making process. In order to exist in the… (more)

Subjects/Keywords: Advertising strategies

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APA (6^th Edition):

Kimani, S. M. (2011). Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kimani, Samuel M. “Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .” 2011. Thesis, University of Nairobi. Accessed March 02, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kimani, Samuel M. “Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .” 2011. Web. 02 Mar 2021.

Vancouver:

Kimani SM. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2021 Mar 02]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kimani SM. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

17. Correia, Francisco. Efficient advertising strategies for the fragrance market.

Degree: 2008, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

►

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advertising; Fragrance

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APA (6^th Edition):

Correia, F. (2008). Efficient advertising strategies for the fragrance market. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Correia, Francisco. “Efficient advertising strategies for the fragrance market.” 2008. Thesis, Universidade Nova. Accessed March 02, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Correia, Francisco. “Efficient advertising strategies for the fragrance market.” 2008. Web. 02 Mar 2021.

Vancouver:

Correia F. Efficient advertising strategies for the fragrance market. [Internet] [Thesis]. Universidade Nova; 2008. [cited 2021 Mar 02]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Correia F. Efficient advertising strategies for the fragrance market. [Thesis]. Universidade Nova; 2008. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Oregon State University

18. Whiddon, Jeremiah J. Advertising strategy and anthropology : a focused look at consumers and their organizing devices.

Degree: MA, Anthropology, 2002, Oregon State University

URL: http://hdl.handle.net/1957/31496

► This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Whiddon, J. J. (2002). Advertising strategy and anthropology : a focused look at consumers and their organizing devices. (Masters Thesis). Oregon State University. Retrieved from http://hdl.handle.net/1957/31496

Chicago Manual of Style (16^th Edition):

Whiddon, Jeremiah J. “Advertising strategy and anthropology : a focused look at consumers and their organizing devices.” 2002. Masters Thesis, Oregon State University. Accessed March 02, 2021. http://hdl.handle.net/1957/31496.

MLA Handbook (7^th Edition):

Whiddon, Jeremiah J. “Advertising strategy and anthropology : a focused look at consumers and their organizing devices.” 2002. Web. 02 Mar 2021.

Vancouver:

Whiddon JJ. Advertising strategy and anthropology : a focused look at consumers and their organizing devices. [Internet] [Masters thesis]. Oregon State University; 2002. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/1957/31496.

Council of Science Editors:

Whiddon JJ. Advertising strategy and anthropology : a focused look at consumers and their organizing devices. [Masters Thesis]. Oregon State University; 2002. Available from: http://hdl.handle.net/1957/31496

University of Debrecen

19. Sinkó, Borbála Eszter. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .

Degree: DE – Bölcsészettudományi Kar, 2014, University of Debrecen

URL: http://hdl.handle.net/2437/190917

► In my thesis, I will discuss the major social and political changes of the lives of women in the 1960s and 1970s that influenced women’s… (more)

Subjects/Keywords: women; advertising

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APA (6^th Edition):

Sinkó, B. E. (2014). Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/190917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sinkó, Borbála Eszter. “Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .” 2014. Thesis, University of Debrecen. Accessed March 02, 2021. http://hdl.handle.net/2437/190917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sinkó, Borbála Eszter. “Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .” 2014. Web. 02 Mar 2021.

Vancouver:

Sinkó BE. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . [Internet] [Thesis]. University of Debrecen; 2014. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2437/190917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sinkó BE. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . [Thesis]. University of Debrecen; 2014. Available from: http://hdl.handle.net/2437/190917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Debrecen

20. Szilágyi, Zsanett. English Idioms in the World of Advertising .

Degree: DE – TEK – Bölcsészettudományi Kar, 2013, University of Debrecen

URL: http://hdl.handle.net/2437/169151

► The aim of this thesis is to examine the language of advertising and within that the idioms and idiomatic meanings appearing in it. After the… (more)

Subjects/Keywords: idioms; advertising

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APA (6^th Edition):

Szilágyi, Z. (2013). English Idioms in the World of Advertising . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/169151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Szilágyi, Zsanett. “English Idioms in the World of Advertising .” 2013. Thesis, University of Debrecen. Accessed March 02, 2021. http://hdl.handle.net/2437/169151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Szilágyi, Zsanett. “English Idioms in the World of Advertising .” 2013. Web. 02 Mar 2021.

Vancouver:

Szilágyi Z. English Idioms in the World of Advertising . [Internet] [Thesis]. University of Debrecen; 2013. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2437/169151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Szilágyi Z. English Idioms in the World of Advertising . [Thesis]. University of Debrecen; 2013. Available from: http://hdl.handle.net/2437/169151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Michigan State University

21. Yoon, Kak. A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message.

Degree: PhD, Department of Advertising, 1991, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:23237

Subjects/Keywords: Advertising

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APA (6^th Edition):

Yoon, K. (1991). A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:23237

Chicago Manual of Style (16^th Edition):

Yoon, Kak. “A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message.” 1991. Doctoral Dissertation, Michigan State University. Accessed March 02, 2021. http://etd.lib.msu.edu/islandora/object/etd:23237.

MLA Handbook (7^th Edition):

Yoon, Kak. “A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message.” 1991. Web. 02 Mar 2021.

Vancouver:

Yoon K. A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message. [Internet] [Doctoral dissertation]. Michigan State University; 1991. [cited 2021 Mar 02]. Available from: http://etd.lib.msu.edu/islandora/object/etd:23237.

Council of Science Editors:

Yoon K. A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message. [Doctoral Dissertation]. Michigan State University; 1991. Available from: http://etd.lib.msu.edu/islandora/object/etd:23237

Michigan State University

22. Williams, Tess Mern, 1924-. A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages.

Degree: PhD, Department of Speech and the Department of Television and Radio, College of Communication Arts, 1971, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:41213

Subjects/Keywords: Advertising

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APA (6^th Edition):

Williams, Tess Mern, 1. (1971). A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:41213

Chicago Manual of Style (16^th Edition):

Williams, Tess Mern, 1924-. “A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages.” 1971. Doctoral Dissertation, Michigan State University. Accessed March 02, 2021. http://etd.lib.msu.edu/islandora/object/etd:41213.

MLA Handbook (7^th Edition):

Williams, Tess Mern, 1924-. “A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages.” 1971. Web. 02 Mar 2021.

Vancouver:

Williams, Tess Mern 1. A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages. [Internet] [Doctoral dissertation]. Michigan State University; 1971. [cited 2021 Mar 02]. Available from: http://etd.lib.msu.edu/islandora/object/etd:41213.

Council of Science Editors:

Williams, Tess Mern 1. A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages. [Doctoral Dissertation]. Michigan State University; 1971. Available from: http://etd.lib.msu.edu/islandora/object/etd:41213

Michigan State University

23. Lancaster, Kent Michael. Advertising intensity and market concentration within selected product categories.

Degree: PhD, College of Communication Arts and Sciences, 1979, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:42311

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lancaster, K. M. (1979). Advertising intensity and market concentration within selected product categories. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:42311

Chicago Manual of Style (16^th Edition):

Lancaster, Kent Michael. “Advertising intensity and market concentration within selected product categories.” 1979. Doctoral Dissertation, Michigan State University. Accessed March 02, 2021. http://etd.lib.msu.edu/islandora/object/etd:42311.

MLA Handbook (7^th Edition):

Lancaster, Kent Michael. “Advertising intensity and market concentration within selected product categories.” 1979. Web. 02 Mar 2021.

Vancouver:

Lancaster KM. Advertising intensity and market concentration within selected product categories. [Internet] [Doctoral dissertation]. Michigan State University; 1979. [cited 2021 Mar 02]. Available from: http://etd.lib.msu.edu/islandora/object/etd:42311.

Council of Science Editors:

Lancaster KM. Advertising intensity and market concentration within selected product categories. [Doctoral Dissertation]. Michigan State University; 1979. Available from: http://etd.lib.msu.edu/islandora/object/etd:42311

University of Florida

24. Wang, Ruowen. Native Short-Video Advertising on Chinese Social Media.

Degree: M.Adv., Advertising - Journalism and Communications, 2018, University of Florida

URL: https://ufdc.ufl.edu/UFE0052340

► The popularity of Social Media Marketing and Weibo short videos encourages brands and companies to cooperate with Weibo influencers to create attractive native short-video advertising… (more)

Subjects/Keywords: advertising – socialmedia

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APA (6^th Edition):

Wang, R. (2018). Native Short-Video Advertising on Chinese Social Media. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0052340

Chicago Manual of Style (16^th Edition):

Wang, Ruowen. “Native Short-Video Advertising on Chinese Social Media.” 2018. Masters Thesis, University of Florida. Accessed March 02, 2021. https://ufdc.ufl.edu/UFE0052340.

MLA Handbook (7^th Edition):

Wang, Ruowen. “Native Short-Video Advertising on Chinese Social Media.” 2018. Web. 02 Mar 2021.

Vancouver:

Wang R. Native Short-Video Advertising on Chinese Social Media. [Internet] [Masters thesis]. University of Florida; 2018. [cited 2021 Mar 02]. Available from: https://ufdc.ufl.edu/UFE0052340.

Council of Science Editors:

Wang R. Native Short-Video Advertising on Chinese Social Media. [Masters Thesis]. University of Florida; 2018. Available from: https://ufdc.ufl.edu/UFE0052340

Texas Tech University

25. Kao, Chiu-ying. The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan.

Degree: Home Economics, 1987, Texas Tech University

URL: http://hdl.handle.net/2346/13532

Subjects/Keywords: Advertising

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APA (6^th Edition):

Kao, C. (1987). The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/13532

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kao, Chiu-ying. “The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan.” 1987. Thesis, Texas Tech University. Accessed March 02, 2021. http://hdl.handle.net/2346/13532.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kao, Chiu-ying. “The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan.” 1987. Web. 02 Mar 2021.

Vancouver:

Kao C. The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan. [Internet] [Thesis]. Texas Tech University; 1987. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2346/13532.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kao C. The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan. [Thesis]. Texas Tech University; 1987. Available from: http://hdl.handle.net/2346/13532

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Texas Tech University

26. Smith, E. Dean. A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States.

Degree: 1951, Texas Tech University

URL: http://hdl.handle.net/2346/11133

Subjects/Keywords: Advertising

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APA (6^th Edition):

Smith, E. D. (1951). A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/11133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Smith, E Dean. “A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States.” 1951. Thesis, Texas Tech University. Accessed March 02, 2021. http://hdl.handle.net/2346/11133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Smith, E Dean. “A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States.” 1951. Web. 02 Mar 2021.

Vancouver:

Smith ED. A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States. [Internet] [Thesis]. Texas Tech University; 1951. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2346/11133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Smith ED. A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States. [Thesis]. Texas Tech University; 1951. Available from: http://hdl.handle.net/2346/11133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Arizona

27. Sawyer, Earl Phelps. Consumer response to advertising .

Degree: 1932, University of Arizona

URL: http://hdl.handle.net/10150/553143

Subjects/Keywords: Advertising.

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APA (6^th Edition):

Sawyer, E. P. (1932). Consumer response to advertising . (Masters Thesis). University of Arizona. Retrieved from http://hdl.handle.net/10150/553143

Chicago Manual of Style (16^th Edition):

Sawyer, Earl Phelps. “Consumer response to advertising .” 1932. Masters Thesis, University of Arizona. Accessed March 02, 2021. http://hdl.handle.net/10150/553143.

MLA Handbook (7^th Edition):

Sawyer, Earl Phelps. “Consumer response to advertising .” 1932. Web. 02 Mar 2021.

Vancouver:

Sawyer EP. Consumer response to advertising . [Internet] [Masters thesis]. University of Arizona; 1932. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10150/553143.

Council of Science Editors:

Sawyer EP. Consumer response to advertising . [Masters Thesis]. University of Arizona; 1932. Available from: http://hdl.handle.net/10150/553143

University of Texas – Austin

28. Paul, Kimberly Ann. The more we know, the more we see : context & culture in 1920s print advertising.

Degree: PhD, Advertising, 2001, University of Texas – Austin

URL: http://hdl.handle.net/2152/10783

► Those who survey advertising scholarship will be struck by how few studies document the history of the field. Though the number of publications in this… (more)

▼ Those who survey advertising scholarship will be struck by how few studies document the history of the field. Though the number of publications in this area has increased over the last two decades, in comparison to other institutions, the figure is quite modest. More surprising still, considering advertising’s reliance upon images, is the dearth of studies focusing on visual elements. Instead, here, one chiefly finds an assortment of coffee-table books content to reproduce—and glorify—the art of advertising. With few exceptions, even those scholars who’ve studied the visual elements have generally neglected to do so in situ, with full respect for the ad’s contemporary context. Equally absent, is research that explains how an ad means what it means within its historical context. Perhaps it wittily exploits some current event. Or it might draw on some catchphrase of the day. Or it might actually appropriate or echo some style of painting. Knowing their contextual characteristics is crucial to understanding the ad. This dissertation approaches the topic of historical contextual visual analysis from two view points—macro and micro—and sets out to apply an historical multicontextual methodological frame to the study of advertisements in the 1920s. First, the macro view documents how American advertising in the 1920s gradually absorbed the imagery of the contemporary modern art movement. By studying and cataloging the 2,806 pieces of advertising art published in the Annuals between 1921 and 1931, it was possible to construct a trend-adoption curve for the decade. In addition, reviews from every Annual Exhibition of Advertising Art sponsored by the Art Directors Club published in both the trade and popular press were collected and studied along with all articles mentioning the use of modern art—both celebratory and critical. The micro analysis consists of a close reading of one major national advertising campaign which ran throughout 1929. This analysis is supplemented by a rich set of documents from the Batten, Barton, Durstine & Osborn advertising agency’s archive—creative briefs, meeting notes, and miscellaneous ephemera—relevant to the campaign. The microscopic critique follows a three-step process: • First, it frames a discussion of external factors influential to the campaign; • Second, it identifies the specific goals of the campaign through historical documentation; • Third, it examines the symbolic meaning, both visually and textually, of the individual ads within the campaign. The goal of this dissertation is to study advertisements from the point of view of the creator. The method of discussing a campaign or individual advertisements within an historical multicontextual frame stresses the importance of situating an ad within its historical setting. Within this context, authorial intent and meaning can be studied, offering multi-layered and robust interpretations. Advisors/Committee Members: Wilcox, Gary B. (advisor).

Subjects/Keywords: Advertising

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APA (6^th Edition):

Paul, K. A. (2001). The more we know, the more we see : context & culture in 1920s print advertising. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/10783

Chicago Manual of Style (16^th Edition):

Paul, Kimberly Ann. “The more we know, the more we see : context & culture in 1920s print advertising.” 2001. Doctoral Dissertation, University of Texas – Austin. Accessed March 02, 2021. http://hdl.handle.net/2152/10783.

MLA Handbook (7^th Edition):

Paul, Kimberly Ann. “The more we know, the more we see : context & culture in 1920s print advertising.” 2001. Web. 02 Mar 2021.

Vancouver:

Paul KA. The more we know, the more we see : context & culture in 1920s print advertising. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2001. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2152/10783.

Council of Science Editors:

Paul KA. The more we know, the more we see : context & culture in 1920s print advertising. [Doctoral Dissertation]. University of Texas – Austin; 2001. Available from: http://hdl.handle.net/2152/10783

University of Texas – Austin

29. -5269-7215. Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics.

Degree: MA, Advertising, 2016, University of Texas – Austin

URL: http://hdl.handle.net/2152/38098

► This research examines consumer attitudinal and behavioral responses to online consumer reviews, specifically on the YouTube platform. This study seeks to understand how influential both… (more)

Subjects/Keywords: Marketing; Advertising

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APA (6^th Edition):

-5269-7215. (2016). Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/38098

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

-5269-7215. “Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics.” 2016. Masters Thesis, University of Texas – Austin. Accessed March 02, 2021. http://hdl.handle.net/2152/38098.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

-5269-7215. “Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics.” 2016. Web. 02 Mar 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-5269-7215. Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics. [Internet] [Masters thesis]. University of Texas – Austin; 2016. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2152/38098.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

-5269-7215. Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics. [Masters Thesis]. University of Texas – Austin; 2016. Available from: http://hdl.handle.net/2152/38098

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

University of Texas – Austin

30. Mansfield, Thomas William Jack. Native advertising : attitudes, value and purchase intention.

Degree: MA, Advertising, 2015, University of Texas – Austin

URL: http://hdl.handle.net/2152/32183

► Native-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that… (more)

Subjects/Keywords: Native; Advertising

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APA (6^th Edition):

Mansfield, T. W. J. (2015). Native advertising : attitudes, value and purchase intention. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/32183

Chicago Manual of Style (16^th Edition):

Mansfield, Thomas William Jack. “Native advertising : attitudes, value and purchase intention.” 2015. Masters Thesis, University of Texas – Austin. Accessed March 02, 2021. http://hdl.handle.net/2152/32183.

MLA Handbook (7^th Edition):

Mansfield, Thomas William Jack. “Native advertising : attitudes, value and purchase intention.” 2015. Web. 02 Mar 2021.

Vancouver:

Mansfield TWJ. Native advertising : attitudes, value and purchase intention. [Internet] [Masters thesis]. University of Texas – Austin; 2015. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2152/32183.

Council of Science Editors:

Mansfield TWJ. Native advertising : attitudes, value and purchase intention. [Masters Thesis]. University of Texas – Austin; 2015. Available from: http://hdl.handle.net/2152/32183

Open Access Theses and Dissertations