subject:(advertising)

University of Georgia

1. Beak, Youngshim. The effects of metaphors on attitudes toward the ad and the brand.

Degree: MA, Journalism and Mass Communication, 2008, University of Georgia

URL: http://purl.galileo.usg.edu/uga_etd/baek_youngshim_200808_ma

► The purpose of this study is to investigate the persuasive effects of metaphors in print advertising on consumer attitudes toward advertisements and brands, under different… (more)

Subjects/Keywords: Advertising

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APA (6^th Edition):

Beak, Y. (2008). The effects of metaphors on attitudes toward the ad and the brand. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/baek_youngshim_200808_ma

Chicago Manual of Style (16^th Edition):

Beak, Youngshim. “The effects of metaphors on attitudes toward the ad and the brand.” 2008. Masters Thesis, University of Georgia. Accessed February 25, 2020. http://purl.galileo.usg.edu/uga_etd/baek_youngshim_200808_ma.

MLA Handbook (7^th Edition):

Beak, Youngshim. “The effects of metaphors on attitudes toward the ad and the brand.” 2008. Web. 25 Feb 2020.

Vancouver:

Beak Y. The effects of metaphors on attitudes toward the ad and the brand. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2020 Feb 25]. Available from: http://purl.galileo.usg.edu/uga_etd/baek_youngshim_200808_ma.

Council of Science Editors:

Beak Y. The effects of metaphors on attitudes toward the ad and the brand. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/baek_youngshim_200808_ma

Addis Ababa University

2. WUBSHET, WALELIGN. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .

Degree: 2010, Addis Ababa University

URL: http://etd.aau.edu.et/dspace/handle/123456789/7326

► Advertising is part of everyday culture in the same way that television programs are part of culture. Advertising is recognized as being a source of… (more)

▼ Advertising is part of everyday culture in the same way that television programs are part of culture. Advertising is recognized as being a source of entertainment as well as giving information. It is a media in its own right. As such it provides people with another subject to talk or gossip about. However, advertisement can be effective when the values in the message directly correspond with the values of the target audiences. It was the main objective of this study to investigate the extent to which advertisements aired on ETV give due concern to the cultural values of the audiences for whom the advertisements are produced. The study basically employed qualitative content analysis which was designed to answer the research questions raised and to attain objectives of the study. Moreover, four focus group discussions and individual in-depth interviews have been used to further tighten the data obtained from the qualitative content analysis segment of the study and to explore the audiences’ perception towards advertisements. A total of 15 commercialsbroadcasted during five months period were purposefully selected. The selected commercials were analyzed and interpreted thematically to find out their apparent content. Furthermore, relevant literatures were also reviewed. The results found out that most of the advertisements disregard the dominant cultural values of the society for whom they are advertising. Advertisements appeared fall far short of localizing foreign advertisement messages that can suit audiences’ expectation. The advertisements are produced in some others’ context and thus the framework of which the advertisements produced do not match the cultural context of the target audiences. Moreover, some of the advertisements lack the genuine and vivid cultural representation. They are observed employing ‘alien’ cultural elements which do not coincide with the audiences’ cultural and intellectual knowledge. The study further revealed that western cultural values are the most recurrent values often observed in the advertisements aired on ETV. The advertising agencies criticized advertisers for this ill treatment of local cultural values because they assume that employing western values is the best way of approaching and pleasing their target customers. Advisors/Committee Members: Abiy Ford (advisor).

Subjects/Keywords: Advertising

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APA (6^th Edition):

WUBSHET, W. (2010). AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/7326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

WUBSHET, WALELIGN. “AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .” 2010. Thesis, Addis Ababa University. Accessed February 25, 2020. http://etd.aau.edu.et/dspace/handle/123456789/7326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

WUBSHET, WALELIGN. “AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .” 2010. Web. 25 Feb 2020.

Vancouver:

WUBSHET W. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . [Internet] [Thesis]. Addis Ababa University; 2010. [cited 2020 Feb 25]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WUBSHET W. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . [Thesis]. Addis Ababa University; 2010. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Virginia Tech

3. Peng, Huihui. Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students.

Degree: MA, Communication, 2017, Virginia Tech

URL: http://hdl.handle.net/10919/78373

► In China, advertisements posted by online influencers on social media platforms have become a new trend of marketing. Through the lenses of art-infusion theory and… (more)

Subjects/Keywords: Advertising

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APA (6^th Edition):

Peng, H. (2017). Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/78373

Chicago Manual of Style (16^th Edition):

Peng, Huihui. “Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students.” 2017. Masters Thesis, Virginia Tech. Accessed February 25, 2020. http://hdl.handle.net/10919/78373.

MLA Handbook (7^th Edition):

Peng, Huihui. “Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students.” 2017. Web. 25 Feb 2020.

Vancouver:

Peng H. Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students. [Internet] [Masters thesis]. Virginia Tech; 2017. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/10919/78373.

Council of Science Editors:

Peng H. Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students. [Masters Thesis]. Virginia Tech; 2017. Available from: http://hdl.handle.net/10919/78373

University of Waikato

4. Calderwood, Richard John. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .

Degree: 2012, University of Waikato

URL: http://hdl.handle.net/10289/5968

► The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early… (more)

▼ The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to the origins, functioning and dissolution of client agency relationships in advertising. In addition much of this early research had considered these relationships from the point of view of the agency. In comparison this research considers the importance of collaboration in the development of quality advertising campaigns. The research considers the contribution of process and outcome factors in the development of advertising campaigns. To understand how these two groups of factors contribute to the development of quality advertising campaigns it was decided to use a mixed methods approach to conduct the research. Initially a series of exploratory in-depth interviews were undertaken with senior personnel from a range of major Auckland client companies and agencies. These interviews provided a range of rich qualitative data which was the basis for developing the quantitative questionnaire. This was followed by a comprehensive quantitative questionnaire that surveyed a range of people working at major New Zealand and Australian advertisers. The data collected in the quantitative segment of the research was then analysed. The analysis identified four factors likely to influence the quality of advertising campaigns produced. These were relationship stability, agency flexibility, agency competency and expertise and client involvement. The quantitative research showed clients who were involved in the development of campaigns were more likely to produce original campaigns that were also more creative, and as a result more effective. Clients and agencies that were in stable relationships were likely to produce campaigns which were both original and effective. Agencies that had high levels of competency and expertise were likely to produce campaigns which were more strategic and original. There was an inverse U relationship between competency and expertise and the effectiveness of campaigns produced. That is those with high and low levels of competency and expertise were likely to produce less effective campaigns than those with moderate levels of competency and expertise. Those clients and agencies that are in stable relationships and agencies that had high levels of competency and expertise were also likely to produce more creative campaigns. Agencies that were either inflexible or highly flexible are likely to produce the most original campaigns. Situations where the client was not involved nor were they in a stable relationship were likely to result in campaigns with less strategic focus. The results overall suggest that the process factors make a contribution throughout the process of developing a campaign and that the outcome factors are those which help the client to judge whether a campaign is high quality. Those who consider process factors such as trust to be contributors to… Advisors/Committee Members: Koslow, Scott (advisor).

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Calderwood, R. J. (2012). Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . (Doctoral Dissertation). University of Waikato. Retrieved from http://hdl.handle.net/10289/5968

Chicago Manual of Style (16^th Edition):

Calderwood, Richard John. “Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .” 2012. Doctoral Dissertation, University of Waikato. Accessed February 25, 2020. http://hdl.handle.net/10289/5968.

MLA Handbook (7^th Edition):

Calderwood, Richard John. “Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .” 2012. Web. 25 Feb 2020.

Vancouver:

Calderwood RJ. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . [Internet] [Doctoral dissertation]. University of Waikato; 2012. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/10289/5968.

Council of Science Editors:

Calderwood RJ. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . [Doctoral Dissertation]. University of Waikato; 2012. Available from: http://hdl.handle.net/10289/5968

University of St. Andrews

5. Casarini, Rita. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .

Degree: 2011, University of St. Andrews

URL: http://hdl.handle.net/10023/1920

► The present dissertation investigates the role of television advertising in shaping the cultural values of the Italian society in the circular process of mirroring pre-existing… (more)

▼ The present dissertation investigates the role of television advertising in shaping the cultural values of the Italian society in the circular process of mirroring pre-existing societal values yet inducing new ones, thus contributing to its evolution. It questions its role within the society, its relationship with families, women and youngsters, the kind of language used in communicating, between 1957-1977, the age of Carosello programme. A corpus of two thousand five hundred television adverts was viewed and filed, of which a hundred were selected according to the more frequent themes, their cultural and semiotic relevance, and twenty-two analysed by a semiotic approach, together with some more considered alongside. Chapter One deals with methodology, an overview of the main concepts and tools of applied semiotics and the socio-semiotic perspective adopted. Chapter Two, then, contextualizes television advertising into its broader socio-cultural milieu and the history of television. The following three chapters analyze the selected adverts according to five main recurring themes: Chapter Three, the first steps of TV advertising, its auto-referentiality and its language; Chapter Four, the family and its inner relationships, the couple and the institution of marriage; Chapter Five women‘s emancipation, the new generation of youngsters and new myths. Commercials are analysed by shots and sequences from a narrative and visual perspective in search of their deep underlying generative values. The approach is a holistic one, adapting itself to the prevailing characteristics of every occurrence, although the peculiar nature of the ads of the period entails a prevailing narratological model. All findings are then connected together to identify the main semantic areas indicating cultural values present in the Italian society of the period. The end findings consist of a set of interesting cultural values identified. At first a self-assertiveness of advertising as a way to popularity; then its preferred mode of communication through verbal language rather than pictures; a representation of families according to either the patriarchal or the consumerist model; a fundamental disbelief in marriage and a sexist attitude to women‘s representation; finally, a mistrust in the values of the new generations. All of these eventually pointing to the main semantic area of tradition, an index to the fundamental conservative yet contradictory role of the Carosello adverting which, while contributing to preserve traditional values, it also tended to replace them with its only main consumerist value. At a higher level, on a socio-semiotic perspective it is the role of that semiosphere which, while drawing from society it also contributes in shaping it. Advisors/Committee Members: Riccobono, Rossella (advisor).

Subjects/Keywords: Advertising; Television; Italian advertising; Semiotics

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APA (6^th Edition):

Casarini, R. (2011). La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . (Thesis). University of St. Andrews. Retrieved from http://hdl.handle.net/10023/1920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Casarini, Rita. “La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .” 2011. Thesis, University of St. Andrews. Accessed February 25, 2020. http://hdl.handle.net/10023/1920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Casarini, Rita. “La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .” 2011. Web. 25 Feb 2020.

Vancouver:

Casarini R. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . [Internet] [Thesis]. University of St. Andrews; 2011. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/10023/1920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Casarini R. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . [Thesis]. University of St. Andrews; 2011. Available from: http://hdl.handle.net/10023/1920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Uppsala University

6. Bi, Chun. The Cultural Characteristics in China's Official Online Tourism Advertisements.

Degree: Media and Communication Studies, 2012, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

► Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors… (more)

Subjects/Keywords: tourism advertising; China's advertising

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APA (6^th Edition):

Bi, C. (2012). The Cultural Characteristics in China's Official Online Tourism Advertisements. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Thesis, Uppsala University. Accessed February 25, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Web. 25 Feb 2020.

Vancouver:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Internet] [Thesis]. Uppsala University; 2012. [cited 2020 Feb 25]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Thesis]. Uppsala University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of South Australia

7. Riquier, Christopher James. The effect of ad image-brand image incongruence.

Degree: MBus, 1994, University of South Australia

URL: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Subjects/Keywords: Advertising campaigns.; Advertising; Advertising; Advertising

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APA (6^th Edition):

Riquier, C. J. (1994). The effect of ad image-brand image incongruence. (Thesis). University of South Australia. Retrieved from http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Riquier, Christopher James. “The effect of ad image-brand image incongruence.” 1994. Thesis, University of South Australia. Accessed February 25, 2020. http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Riquier, Christopher James. “The effect of ad image-brand image incongruence.” 1994. Web. 25 Feb 2020.

Vancouver:

Riquier CJ. The effect of ad image-brand image incongruence. [Internet] [Thesis]. University of South Australia; 1994. [cited 2020 Feb 25]. Available from: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Riquier CJ. The effect of ad image-brand image incongruence. [Thesis]. University of South Australia; 1994. Available from: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Georgia

8. Harrison, Jean Elizabeth. Flappers and their flawless legs: an analysis of advertisements for women's hosiery in Vogue magazine from 1920 to 1929.

Degree: MS, Textiles, Merchandising and Interiors, 2008, University of Georgia

URL: http://purl.galileo.usg.edu/uga_etd/harrison_jean_e_200805_ms

► This research presented information regarding the advertisement of women’s hosiery in the 1920s through the use of Vogue magazine. The objectives of this research were… (more)

Subjects/Keywords: 1920s advertising

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APA (6^th Edition):

Harrison, J. E. (2008). Flappers and their flawless legs: an analysis of advertisements for women's hosiery in Vogue magazine from 1920 to 1929. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/harrison_jean_e_200805_ms

Chicago Manual of Style (16^th Edition):

Harrison, Jean Elizabeth. “Flappers and their flawless legs: an analysis of advertisements for women's hosiery in Vogue magazine from 1920 to 1929.” 2008. Masters Thesis, University of Georgia. Accessed February 25, 2020. http://purl.galileo.usg.edu/uga_etd/harrison_jean_e_200805_ms.

MLA Handbook (7^th Edition):

Harrison, Jean Elizabeth. “Flappers and their flawless legs: an analysis of advertisements for women's hosiery in Vogue magazine from 1920 to 1929.” 2008. Web. 25 Feb 2020.

Vancouver:

Harrison JE. Flappers and their flawless legs: an analysis of advertisements for women's hosiery in Vogue magazine from 1920 to 1929. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2020 Feb 25]. Available from: http://purl.galileo.usg.edu/uga_etd/harrison_jean_e_200805_ms.

Council of Science Editors:

Harrison JE. Flappers and their flawless legs: an analysis of advertisements for women's hosiery in Vogue magazine from 1920 to 1929. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/harrison_jean_e_200805_ms

University of Georgia

9. Choi, Hojoon. Are nutrient content claims always effective for food ads?: match-up effect between product type and nutrient content claim through self- and functional-congruity.

Degree: MA, Journalism and Mass Communication, 2008, University of Georgia

URL: http://purl.galileo.usg.edu/uga_etd/choi_hojoon_200808_ma

► Recently, there has been growing concerns about health and an interest in nutrition in the U.S. food industry, and some unhealthy foods are emphasizing their… (more)

Subjects/Keywords: food advertising

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APA (6^th Edition):

Choi, H. (2008). Are nutrient content claims always effective for food ads?: match-up effect between product type and nutrient content claim through self- and functional-congruity. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/choi_hojoon_200808_ma

Chicago Manual of Style (16^th Edition):

Choi, Hojoon. “Are nutrient content claims always effective for food ads?: match-up effect between product type and nutrient content claim through self- and functional-congruity.” 2008. Masters Thesis, University of Georgia. Accessed February 25, 2020. http://purl.galileo.usg.edu/uga_etd/choi_hojoon_200808_ma.

MLA Handbook (7^th Edition):

Choi, Hojoon. “Are nutrient content claims always effective for food ads?: match-up effect between product type and nutrient content claim through self- and functional-congruity.” 2008. Web. 25 Feb 2020.

Vancouver:

Choi H. Are nutrient content claims always effective for food ads?: match-up effect between product type and nutrient content claim through self- and functional-congruity. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2020 Feb 25]. Available from: http://purl.galileo.usg.edu/uga_etd/choi_hojoon_200808_ma.

Council of Science Editors:

Choi H. Are nutrient content claims always effective for food ads?: match-up effect between product type and nutrient content claim through self- and functional-congruity. [Masters Thesis]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/choi_hojoon_200808_ma

University of Georgia

10. Bhutada, Nilesh Satyanarayan. Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers’ attitudes and behaviors: an Elaboration Likelihood Model approach.

Degree: PhD, Pharmacy, 2008, University of Georgia

URL: http://purl.galileo.usg.edu/uga_etd/bhutada_nilesh_s_200812_phd

► Utilization of prescription drug coupon offers in Direct-To-Consumer (DTC) advertising is a recent strategy adopted by the pharmaceutical industry. Pharmaceutical companies have started using coupon… (more)

▼ Utilization of prescription drug coupon offers in Direct-To-Consumer (DTC) advertising is a recent strategy adopted by the pharmaceutical industry. Pharmaceutical companies have started using coupon promotions in order to boost their sales and maintain their market share in a fiercely competitive market. Food and Drug Administration regulators and consumer advocate groups have raised concerns about the appropriateness of this practice. However, no prior research has evaluated the effect of coupon promotions on consumers’ attitudes and behaviors. The purpose of this study was to investigate how consumers would respond to coupon promotions in prescription drug advertising. The Elaboration Likelihood Model was used as the conceptual framework for the development of the study hypotheses. A cross-sectional, randomized post-test only research design was used for data collection. Data for 152 subjects was collected by means of self-administered surveys. After cleaning the data, 138 cases were retained for further analysis. Advertisements for a fictitious cholesterol-lowering drug were created for the purpose of this research. Attitude towards ad, attitude towards brand, drug inquiry intentions, perceived product risk, and attitude towards coupon were used as advertising response variables in this study. The results of this study indicate that the presence of a coupon in the ad and the consumers’ level of involvement have an influence on the advertising response variables. Further, consumers’ level of involvement failed to moderate the relationship between sales promotion and the advertising response variables. Consumers’ exposed to prescription drug advertising with a coupon had significantly more favorable ad and brand related attitudes, and intention to inquire about the drug to their doctor. Consumers’ who were highly involved in treating high cholesterol had significantly more favorable attitudes towards ad, brand, coupon, drug inquiry intentions and perceived the product to be more safe. These findings imply that coupons in prescription drug advertising have the potential to attract consumer’s attention and further register the product in their mind. Therefore, marketing practitioners can make advertising of prescription drugs more influential in the cluttered market with the use of coupon promotions. Advisors/Committee Members: Matthew Perri, III.

Subjects/Keywords: DTC advertising

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APA (6^th Edition):

Bhutada, N. S. (2008). Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers’ attitudes and behaviors: an Elaboration Likelihood Model approach. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/bhutada_nilesh_s_200812_phd

Chicago Manual of Style (16^th Edition):

Bhutada, Nilesh Satyanarayan. “Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers’ attitudes and behaviors: an Elaboration Likelihood Model approach.” 2008. Doctoral Dissertation, University of Georgia. Accessed February 25, 2020. http://purl.galileo.usg.edu/uga_etd/bhutada_nilesh_s_200812_phd.

MLA Handbook (7^th Edition):

Bhutada, Nilesh Satyanarayan. “Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers’ attitudes and behaviors: an Elaboration Likelihood Model approach.” 2008. Web. 25 Feb 2020.

Vancouver:

Bhutada NS. Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers’ attitudes and behaviors: an Elaboration Likelihood Model approach. [Internet] [Doctoral dissertation]. University of Georgia; 2008. [cited 2020 Feb 25]. Available from: http://purl.galileo.usg.edu/uga_etd/bhutada_nilesh_s_200812_phd.

Council of Science Editors:

Bhutada NS. Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers’ attitudes and behaviors: an Elaboration Likelihood Model approach. [Doctoral Dissertation]. University of Georgia; 2008. Available from: http://purl.galileo.usg.edu/uga_etd/bhutada_nilesh_s_200812_phd

University of Georgia

11. Strickland, Tiffany. Eat their words: a corpus-based analysis of grocery store discourse.

Degree: MA, Linguistics, 2014, University of Georgia

URL: http://purl.galileo.usg.edu/uga_etd/strickland_tiffany_201405_ma

► Through a corpus-based discourse analysis of various texts from four different food-selling chains– Earth Fare, Trader Joe’s, Kroger, and Family Dollar – this study examines… (more)

Subjects/Keywords: advertising language

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APA (6^th Edition):

Strickland, T. (2014). Eat their words: a corpus-based analysis of grocery store discourse. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/strickland_tiffany_201405_ma

Chicago Manual of Style (16^th Edition):

Strickland, Tiffany. “Eat their words: a corpus-based analysis of grocery store discourse.” 2014. Masters Thesis, University of Georgia. Accessed February 25, 2020. http://purl.galileo.usg.edu/uga_etd/strickland_tiffany_201405_ma.

MLA Handbook (7^th Edition):

Strickland, Tiffany. “Eat their words: a corpus-based analysis of grocery store discourse.” 2014. Web. 25 Feb 2020.

Vancouver:

Strickland T. Eat their words: a corpus-based analysis of grocery store discourse. [Internet] [Masters thesis]. University of Georgia; 2014. [cited 2020 Feb 25]. Available from: http://purl.galileo.usg.edu/uga_etd/strickland_tiffany_201405_ma.

Council of Science Editors:

Strickland T. Eat their words: a corpus-based analysis of grocery store discourse. [Masters Thesis]. University of Georgia; 2014. Available from: http://purl.galileo.usg.edu/uga_etd/strickland_tiffany_201405_ma

12. Koumparelis, Anargyros. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).

Degree: 2016, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)

URL: http://hdl.handle.net/10442/hedi/40313

► If there is a type of language that characterizes post modernism, this must be advertising. Upon its emergence a new langue (a gender) was established… (more)

▼ If there is a type of language that characterizes post modernism, this must be advertising. Upon its emergence a new langue (a gender) was established with no precedent in the history of communication. Advertising is the communicational side effect of mass production, of similarities amongst the products and of tough commercial rivalry during the later phase of capitalist transformation. Hence advertising is consubstantial with the evolution of commercialism and consumption in Western societies. As a novel, multimode language, advertising establishes and signifies a mutation in the relationship of the producer to the consumer, creating their communication and a mutual transaction on a concurrency basis. A product’s or a company’s ads becomes the “product” itself. Apart from prettifying the use and usefulness of the product, ads glorify and thus alter the importance of the consumer act, transforming it to a reification factor of the individual. Investigating the influence of ads, we first acknowledge their micro-effect on consumers’ behaviour, as well as their macro-effect on the societal model; the first influences the frequency of product use and the latter the importance of it, within the social environment, especially when it symbolises social status. Brand awareness determines our appreciation for it. Apart from displaying, ads highlight the very act of consumption adding to the product an unrealistic importance. Ads instil desire to consumers and form consuming habits. Hence the question: can this obsessive prettification (which results from product similarity and extreme competition) transform into a reality indicator? And if so, what is the root of such an obsession? Is it the human need of differentiation, the insatiability of the psyche, or perhaps, both? Does it derive from the need of product differentiation, a proof of the unsaturated human psyche or maybe both? Usually ads modality is oriented towards imprinting onto consumers’ act. Blandishment is ubiquitous: “Because you deserve the very best” (see Ads 0.1 & 0.2) or “Amstel, because you like it so” both summarize morals and attitudes. Exaggeration becomes the norm in creating mentality trend. The above are testimonies of subcultures evident when viewed from retrospective. Nevertheless this doesn’t apply to all kinds of ads since each product category carries its own allegation. Assuming that ads effectiveness is measured by sales, exaggeration is merely one particularity of their influence. For example, the brand- name Mercedes-Benz and its quality, outweighs its purchasability. Consequently brand recognisability is not only a result of intense advertising but also proof of excellence. Nevertheless, ads are communicational evidences between companies and consumers, revealing the products’ promotional needs in conjunction to consumer needs and desires. Ads claim that products will improve daily lives. Their use and possession witness associations with social status. In that sense ads are indicators of consumer reification and therefore indicators of…

Subjects/Keywords: Διαφήμιση; Advertising

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Koumparelis, A. (2016). Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). (Thesis). National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Retrieved from http://hdl.handle.net/10442/hedi/40313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Koumparelis, Anargyros. “Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).” 2016. Thesis, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Accessed February 25, 2020. http://hdl.handle.net/10442/hedi/40313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Koumparelis, Anargyros. “Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).” 2016. Web. 25 Feb 2020.

Vancouver:

Koumparelis A. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). [Internet] [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/10442/hedi/40313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Koumparelis A. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. Available from: http://hdl.handle.net/10442/hedi/40313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Utah Valley University

13. Cook, Andrea. Advertising Effectively Has Changed, Have You?.

Degree: 2004, Utah Valley University

URL: http://contentdm.uvu.edu:81/u?/UVUTheses,357

This thesis explores the various techniques of advertising and how it has changed, and describes the most effective means for different situations in today's market.

40 pages; 22 cm.

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cook, A. (2004). Advertising Effectively Has Changed, Have You?. (Thesis). Utah Valley University. Retrieved from http://contentdm.uvu.edu:81/u?/UVUTheses,357

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Cook, Andrea. “Advertising Effectively Has Changed, Have You?.” 2004. Thesis, Utah Valley University. Accessed February 25, 2020. http://contentdm.uvu.edu:81/u?/UVUTheses,357.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Cook, Andrea. “Advertising Effectively Has Changed, Have You?.” 2004. Web. 25 Feb 2020.

Vancouver:

Cook A. Advertising Effectively Has Changed, Have You?. [Internet] [Thesis]. Utah Valley University; 2004. [cited 2020 Feb 25]. Available from: http://contentdm.uvu.edu:81/u?/UVUTheses,357.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cook A. Advertising Effectively Has Changed, Have You?. [Thesis]. Utah Valley University; 2004. Available from: http://contentdm.uvu.edu:81/u?/UVUTheses,357

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Tasmania

14. Sullivan, Anthony John. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.

Degree: 1998, University of Tasmania

URL: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Subjects/Keywords: Advertising

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APA (6^th Edition):

Sullivan, A. J. (1998). Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. (Thesis). University of Tasmania. Retrieved from https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sullivan, Anthony John. “Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.” 1998. Thesis, University of Tasmania. Accessed February 25, 2020. https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sullivan, Anthony John. “Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.” 1998. Web. 25 Feb 2020.

Vancouver:

Sullivan AJ. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. [Internet] [Thesis]. University of Tasmania; 1998. [cited 2020 Feb 25]. Available from: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sullivan AJ. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. [Thesis]. University of Tasmania; 1998. Available from: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Mahon, Nik. Fostering creativity.

Degree: 2008, Southampton Solent University

URL: http://ssudl.solent.ac.uk/632/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506218

► This research documents the design, development and delivery of a two year programme of creative problem solving (CPS) workshops which were incorporated into the syllabus… (more)

Subjects/Keywords: 153.35; Advertising

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APA (6^th Edition):

Mahon, N. (2008). Fostering creativity. (Doctoral Dissertation). Southampton Solent University. Retrieved from http://ssudl.solent.ac.uk/632/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506218

Chicago Manual of Style (16^th Edition):

Mahon, Nik. “Fostering creativity.” 2008. Doctoral Dissertation, Southampton Solent University. Accessed February 25, 2020. http://ssudl.solent.ac.uk/632/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506218.

MLA Handbook (7^th Edition):

Mahon, Nik. “Fostering creativity.” 2008. Web. 25 Feb 2020.

Vancouver:

Mahon N. Fostering creativity. [Internet] [Doctoral dissertation]. Southampton Solent University; 2008. [cited 2020 Feb 25]. Available from: http://ssudl.solent.ac.uk/632/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506218.

Council of Science Editors:

Mahon N. Fostering creativity. [Doctoral Dissertation]. Southampton Solent University; 2008. Available from: http://ssudl.solent.ac.uk/632/ ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.506218

Rochester Institute of Technology

16. Tebbey, Paul. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.

Degree: MBA, Marketing (SCB), 2002, Rochester Institute of Technology

URL: https://scholarworks.rit.edu/theses/230

► A content analysis of pharmaceutical product ads targeted toward pediatricians in the professional media was conducted to determine the extent to which they were… (more)

Subjects/Keywords: Advertising

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APA (6^th Edition):

Tebbey, P. (2002). Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Tebbey, Paul. “Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.” 2002. Thesis, Rochester Institute of Technology. Accessed February 25, 2020. https://scholarworks.rit.edu/theses/230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Tebbey, Paul. “Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.” 2002. Web. 25 Feb 2020.

Vancouver:

Tebbey P. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. [Internet] [Thesis]. Rochester Institute of Technology; 2002. [cited 2020 Feb 25]. Available from: https://scholarworks.rit.edu/theses/230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tebbey P. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. [Thesis]. Rochester Institute of Technology; 2002. Available from: https://scholarworks.rit.edu/theses/230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

17. Fourie, Mashinka Lisa. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

URL: http://hdl.handle.net/2263/23404

► The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

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APA (6^th Edition):

Fourie, M. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23404

Chicago Manual of Style (16^th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020. http://hdl.handle.net/2263/23404.

MLA Handbook (7^th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Web. 25 Feb 2020.

Vancouver:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2263/23404.

Council of Science Editors:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23404

University of Pretoria

18. Shuttleworth, Andrew Jon. Assessing service quality in the South African advertising industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

URL: http://hdl.handle.net/2263/23684

► Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the… (more)

Subjects/Keywords: UCTD; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Shuttleworth, A. (2010). Assessing service quality in the South African advertising industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23684

Chicago Manual of Style (16^th Edition):

Shuttleworth, Andrew. “Assessing service quality in the South African advertising industry.” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020. http://hdl.handle.net/2263/23684.

MLA Handbook (7^th Edition):

Shuttleworth, Andrew. “Assessing service quality in the South African advertising industry.” 2010. Web. 25 Feb 2020.

Vancouver:

Shuttleworth A. Assessing service quality in the South African advertising industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2263/23684.

Council of Science Editors:

Shuttleworth A. Assessing service quality in the South African advertising industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23684

University of Nairobi

19. Mutua, Cecilia W. A model for implementation and assessment of context-aware mobile-based advertising solutions .

Degree: 2012, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

► Advertising is vital to business as it helps to register the business's or events presence to a saturated market. Advertising has been in existence since… (more)

▼ Advertising is vital to business as it helps to register the business's or events presence to a saturated market. Advertising has been in existence since 4000 BC. The advertising methods have revolutionized since the invention of advertising in the marketing mix. There are numerous advertising methods using different advertising media such as newspapers, radio, television, outdoor advertising and mobile phones. The choice of the advertising media and method has to be analyzed critically so as to have high percentage of reach and a good return on investment. TnKenya, there are 24.9 million mobile phone subscribers representing a penetration of 63.2% for every 100 inhabitants. Mobile phones by their nature are portable devices. Due to the intimate nature that people attribute to mobile phones, they can be used by merchants to reach large number of the population. Mobile phone advertising is not a unique method as merchants have used SMS to send information and offers regarding their products and services. This research seeks to assess the viability of context-aware mobile based applications in the Kenyan market and design a prototype based on the fmdings. Context-aware mobile advertising involves the provision of location aware advertising messages to mobile phone subscribers using a defined context. This enables merchants to reach consumers with highly customized promotions and advertisements, depending on their location which enables customers to get adverts based on the location they are in and information they prefer. This research and prototype was used to get the opinion of the merchants and consumers regarding location aware advertisements. The results demonstrated that context-aware solution is currently not being extensively used in advertising. It was also established that both advertisers and consumers were willing to adopt this form of advertising. A number of concerns were raised, the major one being cost of running the application and consumers privacy. A prototype was designed to deliver advertisements to consumers based on their proximity to the business. The prototype was tested and it revealed that since the application was relying on GPS, it was not convenient as GPS relies on satellites and it is an outdoor system, hence cannot be used within storey buildings, therefore, there is a need to explore on how to get context using other technologies such as cell triangulation

Subjects/Keywords: Advertising Solutions

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APA (6^th Edition):

Mutua, C. W. (2012). A model for implementation and assessment of context-aware mobile-based advertising solutions . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mutua, Cecilia W. “A model for implementation and assessment of context-aware mobile-based advertising solutions .” 2012. Thesis, University of Nairobi. Accessed February 25, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mutua, Cecilia W. “A model for implementation and assessment of context-aware mobile-based advertising solutions .” 2012. Web. 25 Feb 2020.

Vancouver:

Mutua CW. A model for implementation and assessment of context-aware mobile-based advertising solutions . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2020 Feb 25]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mutua CW. A model for implementation and assessment of context-aware mobile-based advertising solutions . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Nairobi

20. Kimani, Samuel M. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .

Degree: 2011, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

► Advertising has been seen as a tool to assist many consumers as possible through a challenging decision making process. In order to exist in the… (more)

Subjects/Keywords: Advertising strategies

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APA (6^th Edition):

Kimani, S. M. (2011). Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kimani, Samuel M. “Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .” 2011. Thesis, University of Nairobi. Accessed February 25, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kimani, Samuel M. “Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .” 2011. Web. 25 Feb 2020.

Vancouver:

Kimani SM. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2020 Feb 25]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kimani SM. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

21. [No author]. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .

Degree: 2010, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

► The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

author], [. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

Chicago Manual of Style (16^th Edition):

author], [No. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020. http://upetd.up.ac.za/thesis/available/etd-03232010-125615/.

MLA Handbook (7^th Edition):

author], [No. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .” 2010. Web. 25 Feb 2020.

Vancouver:

author] [. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25]. Available from: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/.

Council of Science Editors:

author] [. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

University of Pretoria

22. [No author]. Assessing service quality in the South African advertising industry .

Degree: 2010, University of Pretoria

URL: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

► Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the… (more)

Subjects/Keywords: UCTD; Advertising

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

author], [. (2010). Assessing service quality in the South African advertising industry . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

Chicago Manual of Style (16^th Edition):

author], [No. “Assessing service quality in the South African advertising industry .” 2010. Masters Thesis, University of Pretoria. Accessed February 25, 2020. http://upetd.up.ac.za/thesis/available/etd-04012010-115107/.

MLA Handbook (7^th Edition):

author], [No. “Assessing service quality in the South African advertising industry .” 2010. Web. 25 Feb 2020.

Vancouver:

author] [. Assessing service quality in the South African advertising industry . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Feb 25]. Available from: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/.

Council of Science Editors:

author] [. Assessing service quality in the South African advertising industry . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

Universidade Nova

23. Correia, Francisco. Efficient advertising strategies for the fragrance market.

Degree: 2008, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

►

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advertising; Fragrance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Correia, F. (2008). Efficient advertising strategies for the fragrance market. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Correia, Francisco. “Efficient advertising strategies for the fragrance market.” 2008. Thesis, Universidade Nova. Accessed February 25, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Correia, Francisco. “Efficient advertising strategies for the fragrance market.” 2008. Web. 25 Feb 2020.

Vancouver:

Correia F. Efficient advertising strategies for the fragrance market. [Internet] [Thesis]. Universidade Nova; 2008. [cited 2020 Feb 25]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Correia F. Efficient advertising strategies for the fragrance market. [Thesis]. Universidade Nova; 2008. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of British Columbia

24. Jones, Vernon J. Proposal for audience measurement in print media .

Degree: 1970, University of British Columbia

URL: http://hdl.handle.net/2429/34378

► A major concern among advertisers and media managers is the measurement of net audience coverage achieved by an advertising campaign over time and across combinations… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jones, V. J. (1970). Proposal for audience measurement in print media . (Thesis). University of British Columbia. Retrieved from http://hdl.handle.net/2429/34378

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jones, Vernon J. “Proposal for audience measurement in print media .” 1970. Thesis, University of British Columbia. Accessed February 25, 2020. http://hdl.handle.net/2429/34378.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jones, Vernon J. “Proposal for audience measurement in print media .” 1970. Web. 25 Feb 2020.

Vancouver:

Jones VJ. Proposal for audience measurement in print media . [Internet] [Thesis]. University of British Columbia; 1970. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2429/34378.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jones VJ. Proposal for audience measurement in print media . [Thesis]. University of British Columbia; 1970. Available from: http://hdl.handle.net/2429/34378

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of British Columbia

25. Lockhart, David Culton. Sales, advertising and distance .

Degree: 1969, University of British Columbia

URL: http://hdl.handle.net/2429/35453

► Most theories of promotion deal almost exclusively with behavioral parameters, and only superficially with the all-important action component. There have been few prior studies examining… (more)

Subjects/Keywords: Advertising

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APA (6^th Edition):

Lockhart, D. C. (1969). Sales, advertising and distance . (Thesis). University of British Columbia. Retrieved from http://hdl.handle.net/2429/35453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lockhart, David Culton. “Sales, advertising and distance .” 1969. Thesis, University of British Columbia. Accessed February 25, 2020. http://hdl.handle.net/2429/35453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lockhart, David Culton. “Sales, advertising and distance .” 1969. Web. 25 Feb 2020.

Vancouver:

Lockhart DC. Sales, advertising and distance . [Internet] [Thesis]. University of British Columbia; 1969. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2429/35453.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lockhart DC. Sales, advertising and distance . [Thesis]. University of British Columbia; 1969. Available from: http://hdl.handle.net/2429/35453

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Oregon State University

26. Whiddon, Jeremiah J. Advertising strategy and anthropology : a focused look at consumers and their organizing devices.

Degree: MA, Anthropology, 2002, Oregon State University

URL: http://hdl.handle.net/1957/31496

► This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Whiddon, J. J. (2002). Advertising strategy and anthropology : a focused look at consumers and their organizing devices. (Masters Thesis). Oregon State University. Retrieved from http://hdl.handle.net/1957/31496

Chicago Manual of Style (16^th Edition):

Whiddon, Jeremiah J. “Advertising strategy and anthropology : a focused look at consumers and their organizing devices.” 2002. Masters Thesis, Oregon State University. Accessed February 25, 2020. http://hdl.handle.net/1957/31496.

MLA Handbook (7^th Edition):

Whiddon, Jeremiah J. “Advertising strategy and anthropology : a focused look at consumers and their organizing devices.” 2002. Web. 25 Feb 2020.

Vancouver:

Whiddon JJ. Advertising strategy and anthropology : a focused look at consumers and their organizing devices. [Internet] [Masters thesis]. Oregon State University; 2002. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/1957/31496.

Council of Science Editors:

Whiddon JJ. Advertising strategy and anthropology : a focused look at consumers and their organizing devices. [Masters Thesis]. Oregon State University; 2002. Available from: http://hdl.handle.net/1957/31496

University of Debrecen

27. Sinkó, Borbála Eszter. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .

Degree: DE – Bölcsészettudományi Kar, 2014, University of Debrecen

URL: http://hdl.handle.net/2437/190917

► In my thesis, I will discuss the major social and political changes of the lives of women in the 1960s and 1970s that influenced women’s… (more)

Subjects/Keywords: women; advertising

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APA (6^th Edition):

Sinkó, B. E. (2014). Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/190917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Sinkó, Borbála Eszter. “Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .” 2014. Thesis, University of Debrecen. Accessed February 25, 2020. http://hdl.handle.net/2437/190917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Sinkó, Borbála Eszter. “Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .” 2014. Web. 25 Feb 2020.

Vancouver:

Sinkó BE. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . [Internet] [Thesis]. University of Debrecen; 2014. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2437/190917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sinkó BE. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . [Thesis]. University of Debrecen; 2014. Available from: http://hdl.handle.net/2437/190917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Debrecen

28. Szilágyi, Zsanett. English Idioms in the World of Advertising .

Degree: DE – TEK – Bölcsészettudományi Kar, 2013, University of Debrecen

URL: http://hdl.handle.net/2437/169151

► The aim of this thesis is to examine the language of advertising and within that the idioms and idiomatic meanings appearing in it. After the… (more)

Subjects/Keywords: idioms; advertising

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APA (6^th Edition):

Szilágyi, Z. (2013). English Idioms in the World of Advertising . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/169151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Szilágyi, Zsanett. “English Idioms in the World of Advertising .” 2013. Thesis, University of Debrecen. Accessed February 25, 2020. http://hdl.handle.net/2437/169151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Szilágyi, Zsanett. “English Idioms in the World of Advertising .” 2013. Web. 25 Feb 2020.

Vancouver:

Szilágyi Z. English Idioms in the World of Advertising . [Internet] [Thesis]. University of Debrecen; 2013. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2437/169151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Szilágyi Z. English Idioms in the World of Advertising . [Thesis]. University of Debrecen; 2013. Available from: http://hdl.handle.net/2437/169151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Rutgers University

29. Kruševskaja, Darja, 1982-. Observing and optimizing online ad assignments.

Degree: PhD, Computer Science, 2015, Rutgers University

URL: https://rucore.libraries.rutgers.edu/rutgers-lib/48548/

►

The main focus of this thesis work is on optimization and observation of ad assignments in online ad markets. Online ad markets allocate billions of… (more)

Subjects/Keywords: Internet advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kruševskaja, Darja, 1. (2015). Observing and optimizing online ad assignments. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/48548/

Chicago Manual of Style (16^th Edition):

Kruševskaja, Darja, 1982-. “Observing and optimizing online ad assignments.” 2015. Doctoral Dissertation, Rutgers University. Accessed February 25, 2020. https://rucore.libraries.rutgers.edu/rutgers-lib/48548/.

MLA Handbook (7^th Edition):

Kruševskaja, Darja, 1982-. “Observing and optimizing online ad assignments.” 2015. Web. 25 Feb 2020.

Vancouver:

Kruševskaja, Darja 1. Observing and optimizing online ad assignments. [Internet] [Doctoral dissertation]. Rutgers University; 2015. [cited 2020 Feb 25]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/48548/.

Council of Science Editors:

Kruševskaja, Darja 1. Observing and optimizing online ad assignments. [Doctoral Dissertation]. Rutgers University; 2015. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/48548/

University of Texas – Austin

30. Paul, Kimberly Ann. The more we know, the more we see : context & culture in 1920s print advertising.

Degree: PhD, Advertising, 2001, University of Texas – Austin

URL: http://hdl.handle.net/2152/10783

► Those who survey advertising scholarship will be struck by how few studies document the history of the field. Though the number of publications in this… (more)

▼ Those who survey advertising scholarship will be struck by how few studies document the history of the field. Though the number of publications in this area has increased over the last two decades, in comparison to other institutions, the figure is quite modest. More surprising still, considering advertising’s reliance upon images, is the dearth of studies focusing on visual elements. Instead, here, one chiefly finds an assortment of coffee-table books content to reproduce—and glorify—the art of advertising. With few exceptions, even those scholars who’ve studied the visual elements have generally neglected to do so in situ, with full respect for the ad’s contemporary context. Equally absent, is research that explains how an ad means what it means within its historical context. Perhaps it wittily exploits some current event. Or it might draw on some catchphrase of the day. Or it might actually appropriate or echo some style of painting. Knowing their contextual characteristics is crucial to understanding the ad. This dissertation approaches the topic of historical contextual visual analysis from two view points—macro and micro—and sets out to apply an historical multicontextual methodological frame to the study of advertisements in the 1920s. First, the macro view documents how American advertising in the 1920s gradually absorbed the imagery of the contemporary modern art movement. By studying and cataloging the 2,806 pieces of advertising art published in the Annuals between 1921 and 1931, it was possible to construct a trend-adoption curve for the decade. In addition, reviews from every Annual Exhibition of Advertising Art sponsored by the Art Directors Club published in both the trade and popular press were collected and studied along with all articles mentioning the use of modern art—both celebratory and critical. The micro analysis consists of a close reading of one major national advertising campaign which ran throughout 1929. This analysis is supplemented by a rich set of documents from the Batten, Barton, Durstine & Osborn advertising agency’s archive—creative briefs, meeting notes, and miscellaneous ephemera—relevant to the campaign. The microscopic critique follows a three-step process: • First, it frames a discussion of external factors influential to the campaign; • Second, it identifies the specific goals of the campaign through historical documentation; • Third, it examines the symbolic meaning, both visually and textually, of the individual ads within the campaign. The goal of this dissertation is to study advertisements from the point of view of the creator. The method of discussing a campaign or individual advertisements within an historical multicontextual frame stresses the importance of situating an ad within its historical setting. Within this context, authorial intent and meaning can be studied, offering multi-layered and robust interpretations. Advisors/Committee Members: Wilcox, Gary B. (advisor).

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Paul, K. A. (2001). The more we know, the more we see : context & culture in 1920s print advertising. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/10783

Chicago Manual of Style (16^th Edition):

Paul, Kimberly Ann. “The more we know, the more we see : context & culture in 1920s print advertising.” 2001. Doctoral Dissertation, University of Texas – Austin. Accessed February 25, 2020. http://hdl.handle.net/2152/10783.

MLA Handbook (7^th Edition):

Paul, Kimberly Ann. “The more we know, the more we see : context & culture in 1920s print advertising.” 2001. Web. 25 Feb 2020.

Vancouver:

Paul KA. The more we know, the more we see : context & culture in 1920s print advertising. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2001. [cited 2020 Feb 25]. Available from: http://hdl.handle.net/2152/10783.

Council of Science Editors:

Paul KA. The more we know, the more we see : context & culture in 1920s print advertising. [Doctoral Dissertation]. University of Texas – Austin; 2001. Available from: http://hdl.handle.net/2152/10783

Open Access Theses and Dissertations