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You searched for subject:(advertising). Showing records 1 – 30 of 4545 total matches.

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Addis Ababa University

1. WUBSHET, WALELIGN. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .

Degree: 2010, Addis Ababa University

Advertising is part of everyday culture in the same way that television programs are part of culture. Advertising is recognized as being a source of… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

WUBSHET, W. (2010). AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/7326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

WUBSHET, WALELIGN. “AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .” 2010. Thesis, Addis Ababa University. Accessed March 02, 2021. http://etd.aau.edu.et/dspace/handle/123456789/7326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

WUBSHET, WALELIGN. “AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS .” 2010. Web. 02 Mar 2021.

Vancouver:

WUBSHET W. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . [Internet] [Thesis]. Addis Ababa University; 2010. [cited 2021 Mar 02]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7326.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WUBSHET W. AN INVESTIGATION INTO THE EFFICACY OF SELECTED ADVERTISING CLIPS ON ETV: CULTURAL CONSIDERATIONS . [Thesis]. Addis Ababa University; 2010. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7326

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Waikato

2. Calderwood, Richard John. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .

Degree: 2012, University of Waikato

 The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early… (more)

Subjects/Keywords: Advertising

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APA (6th Edition):

Calderwood, R. J. (2012). Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . (Doctoral Dissertation). University of Waikato. Retrieved from http://hdl.handle.net/10289/5968

Chicago Manual of Style (16th Edition):

Calderwood, Richard John. “Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .” 2012. Doctoral Dissertation, University of Waikato. Accessed March 02, 2021. http://hdl.handle.net/10289/5968.

MLA Handbook (7th Edition):

Calderwood, Richard John. “Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development .” 2012. Web. 02 Mar 2021.

Vancouver:

Calderwood RJ. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . [Internet] [Doctoral dissertation]. University of Waikato; 2012. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10289/5968.

Council of Science Editors:

Calderwood RJ. Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development . [Doctoral Dissertation]. University of Waikato; 2012. Available from: http://hdl.handle.net/10289/5968


Virginia Tech

3. Peng, Huihui. Young People's Attitudes on Art Infusion Advertising on Social Media:  Focus Groups with Chinese Students.

Degree: MA, Communication, 2017, Virginia Tech

 In China, advertisements posted by online influencers on social media platforms have become a new trend of marketing. Through the lenses of art-infusion theory and… (more)

Subjects/Keywords: Advertising

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APA (6th Edition):

Peng, H. (2017). Young People's Attitudes on Art Infusion Advertising on Social Media:  Focus Groups with Chinese Students. (Masters Thesis). Virginia Tech. Retrieved from http://hdl.handle.net/10919/78373

Chicago Manual of Style (16th Edition):

Peng, Huihui. “Young People's Attitudes on Art Infusion Advertising on Social Media:  Focus Groups with Chinese Students.” 2017. Masters Thesis, Virginia Tech. Accessed March 02, 2021. http://hdl.handle.net/10919/78373.

MLA Handbook (7th Edition):

Peng, Huihui. “Young People's Attitudes on Art Infusion Advertising on Social Media:  Focus Groups with Chinese Students.” 2017. Web. 02 Mar 2021.

Vancouver:

Peng H. Young People's Attitudes on Art Infusion Advertising on Social Media:  Focus Groups with Chinese Students. [Internet] [Masters thesis]. Virginia Tech; 2017. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10919/78373.

Council of Science Editors:

Peng H. Young People's Attitudes on Art Infusion Advertising on Social Media:  Focus Groups with Chinese Students. [Masters Thesis]. Virginia Tech; 2017. Available from: http://hdl.handle.net/10919/78373


Uppsala University

4. Bi, Chun. The Cultural Characteristics in China's Official Online Tourism Advertisements.

Degree: Media and Communication Studies, 2012, Uppsala University

  Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors… (more)

Subjects/Keywords: tourism advertising; China's advertising

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APA (6th Edition):

Bi, C. (2012). The Cultural Characteristics in China's Official Online Tourism Advertisements. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Thesis, Uppsala University. Accessed March 02, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Web. 02 Mar 2021.

Vancouver:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Internet] [Thesis]. Uppsala University; 2012. [cited 2021 Mar 02]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Thesis]. Uppsala University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of St. Andrews

5. Casarini, Rita. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .

Degree: 2011, University of St. Andrews

 The present dissertation investigates the role of television advertising in shaping the cultural values of the Italian society in the circular process of mirroring pre-existing… (more)

Subjects/Keywords: Advertising; Television; Italian advertising; Semiotics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Casarini, R. (2011). La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . (Thesis). University of St. Andrews. Retrieved from http://hdl.handle.net/10023/1920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Casarini, Rita. “La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .” 2011. Thesis, University of St. Andrews. Accessed March 02, 2021. http://hdl.handle.net/10023/1920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Casarini, Rita. “La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 .” 2011. Web. 02 Mar 2021.

Vancouver:

Casarini R. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . [Internet] [Thesis]. University of St. Andrews; 2011. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10023/1920.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Casarini R. La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977 . [Thesis]. University of St. Andrews; 2011. Available from: http://hdl.handle.net/10023/1920

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

6. [No author]. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .

Degree: 2010, University of Pretoria

 The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03232010-125615/

Chicago Manual of Style (16th Edition):

author], [No. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://upetd.up.ac.za/thesis/available/etd-03232010-125615/.

MLA Handbook (7th Edition):

author], [No. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry .” 2010. Web. 02 Mar 2021.

Vancouver:

author] [. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/.

Council of Science Editors:

author] [. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03232010-125615/


University of Pretoria

7. [No author]. Assessing service quality in the South African advertising industry .

Degree: 2010, University of Pretoria

 Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the… (more)

Subjects/Keywords: UCTD; Advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). Assessing service quality in the South African advertising industry . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-04012010-115107/

Chicago Manual of Style (16th Edition):

author], [No. “Assessing service quality in the South African advertising industry .” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://upetd.up.ac.za/thesis/available/etd-04012010-115107/.

MLA Handbook (7th Edition):

author], [No. “Assessing service quality in the South African advertising industry .” 2010. Web. 02 Mar 2021.

Vancouver:

author] [. Assessing service quality in the South African advertising industry . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/.

Council of Science Editors:

author] [. Assessing service quality in the South African advertising industry . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-04012010-115107/


University of South Australia

8. Riquier, Christopher James. The effect of ad image-brand image incongruence.

Degree: MBus, 1994, University of South Australia

Subjects/Keywords: Advertising campaigns.; Advertising; Advertising; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Riquier, C. J. (1994). The effect of ad image-brand image incongruence. (Thesis). University of South Australia. Retrieved from http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Riquier, Christopher James. “The effect of ad image-brand image incongruence.” 1994. Thesis, University of South Australia. Accessed March 02, 2021. http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Riquier, Christopher James. “The effect of ad image-brand image incongruence.” 1994. Web. 02 Mar 2021.

Vancouver:

Riquier CJ. The effect of ad image-brand image incongruence. [Internet] [Thesis]. University of South Australia; 1994. [cited 2021 Mar 02]. Available from: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Riquier CJ. The effect of ad image-brand image incongruence. [Thesis]. University of South Australia; 1994. Available from: http://arrow.unisa.edu.au:8081/1959.8/85137 ; http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:42817

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

9. Tebbey, Paul. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.

Degree: MBA, Marketing (SCB), 2002, Rochester Institute of Technology

  A content analysis of pharmaceutical product ads targeted toward pediatricians in the professional media was conducted to determine the extent to which they were… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tebbey, P. (2002). Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tebbey, Paul. “Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.” 2002. Thesis, Rochester Institute of Technology. Accessed March 02, 2021. https://scholarworks.rit.edu/theses/230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tebbey, Paul. “Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians.” 2002. Web. 02 Mar 2021.

Vancouver:

Tebbey P. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. [Internet] [Thesis]. Rochester Institute of Technology; 2002. [cited 2021 Mar 02]. Available from: https://scholarworks.rit.edu/theses/230.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tebbey P. Patterns of phamaceutical advertising to physicians: An Exploratory content analysis of printed pharmaceutical ads targeted to pediatricians. [Thesis]. Rochester Institute of Technology; 2002. Available from: https://scholarworks.rit.edu/theses/230

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Utah Valley University

10. Cook, Andrea. Advertising Effectively Has Changed, Have You?.

Degree: 2004, Utah Valley University

This thesis explores the various techniques of advertising and how it has changed, and describes the most effective means for different situations in today's market.

40 pages; 22 cm.

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cook, A. (2004). Advertising Effectively Has Changed, Have You?. (Thesis). Utah Valley University. Retrieved from http://contentdm.uvu.edu:81/u?/UVUTheses,357

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cook, Andrea. “Advertising Effectively Has Changed, Have You?.” 2004. Thesis, Utah Valley University. Accessed March 02, 2021. http://contentdm.uvu.edu:81/u?/UVUTheses,357.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cook, Andrea. “Advertising Effectively Has Changed, Have You?.” 2004. Web. 02 Mar 2021.

Vancouver:

Cook A. Advertising Effectively Has Changed, Have You?. [Internet] [Thesis]. Utah Valley University; 2004. [cited 2021 Mar 02]. Available from: http://contentdm.uvu.edu:81/u?/UVUTheses,357.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cook A. Advertising Effectively Has Changed, Have You?. [Thesis]. Utah Valley University; 2004. Available from: http://contentdm.uvu.edu:81/u?/UVUTheses,357

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tasmania

11. Sullivan, Anthony John. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.

Degree: 1998, University of Tasmania

Subjects/Keywords: Advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sullivan, A. J. (1998). Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. (Thesis). University of Tasmania. Retrieved from https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sullivan, Anthony John. “Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.” 1998. Thesis, University of Tasmania. Accessed March 02, 2021. https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sullivan, Anthony John. “Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising.” 1998. Web. 02 Mar 2021.

Vancouver:

Sullivan AJ. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. [Internet] [Thesis]. University of Tasmania; 1998. [cited 2021 Mar 02]. Available from: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sullivan AJ. Shoppinglands : reflections on the ideology of consumption and the construction of identity in Hobart advertising. [Thesis]. University of Tasmania; 1998. Available from: https://eprints.utas.edu.au/22043/1/whole_SullivanAnthonyJohn2000_thesis.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Koumparelis, Anargyros. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).

Degree: 2016, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)

 If there is a type of language that characterizes post modernism, this must be advertising. Upon its emergence a new langue (a gender) was established… (more)

Subjects/Keywords: Διαφήμιση; Advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Koumparelis, A. (2016). Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). (Thesis). National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Retrieved from http://hdl.handle.net/10442/hedi/40313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Koumparelis, Anargyros. “Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).” 2016. Thesis, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Accessed March 02, 2021. http://hdl.handle.net/10442/hedi/40313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Koumparelis, Anargyros. “Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015).” 2016. Web. 02 Mar 2021.

Vancouver:

Koumparelis A. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). [Internet] [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10442/hedi/40313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Koumparelis A. Οι διαφημίσεις ως δείκτες νοοτροπιών: μεταβάσεις της καταναλωτικής παραστατικής στην έντυπη ελληνική διαφήμιση (1875-2015). [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. Available from: http://hdl.handle.net/10442/hedi/40313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

13. Fourie, Mashinka Lisa. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 The alcoholic beverages industry is experiencing increasing pressure from regulators supporting the restriction or banning of alcohol advertising. Simultaneously, an increasingly cluttered media environment and… (more)

Subjects/Keywords: UCTD; Advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fourie, M. (2010). The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23404

Chicago Manual of Style (16th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://hdl.handle.net/2263/23404.

MLA Handbook (7th Edition):

Fourie, Mashinka. “The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry.” 2010. Web. 02 Mar 2021.

Vancouver:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2263/23404.

Council of Science Editors:

Fourie M. The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23404


University of Pretoria

14. Shuttleworth, Andrew Jon. Assessing service quality in the South African advertising industry.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the… (more)

Subjects/Keywords: UCTD; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shuttleworth, A. (2010). Assessing service quality in the South African advertising industry. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23684

Chicago Manual of Style (16th Edition):

Shuttleworth, Andrew. “Assessing service quality in the South African advertising industry.” 2010. Masters Thesis, University of Pretoria. Accessed March 02, 2021. http://hdl.handle.net/2263/23684.

MLA Handbook (7th Edition):

Shuttleworth, Andrew. “Assessing service quality in the South African advertising industry.” 2010. Web. 02 Mar 2021.

Vancouver:

Shuttleworth A. Assessing service quality in the South African advertising industry. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2263/23684.

Council of Science Editors:

Shuttleworth A. Assessing service quality in the South African advertising industry. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23684


University of Nairobi

15. Mutua, Cecilia W. A model for implementation and assessment of context-aware mobile-based advertising solutions .

Degree: 2012, University of Nairobi

Advertising is vital to business as it helps to register the business's or events presence to a saturated market. Advertising has been in existence since… (more)

Subjects/Keywords: Advertising Solutions

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mutua, C. W. (2012). A model for implementation and assessment of context-aware mobile-based advertising solutions . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mutua, Cecilia W. “A model for implementation and assessment of context-aware mobile-based advertising solutions .” 2012. Thesis, University of Nairobi. Accessed March 02, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mutua, Cecilia W. “A model for implementation and assessment of context-aware mobile-based advertising solutions .” 2012. Web. 02 Mar 2021.

Vancouver:

Mutua CW. A model for implementation and assessment of context-aware mobile-based advertising solutions . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2021 Mar 02]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mutua CW. A model for implementation and assessment of context-aware mobile-based advertising solutions . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/20027

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

16. Kimani, Samuel M. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .

Degree: 2011, University of Nairobi

Advertising has been seen as a tool to assist many consumers as possible through a challenging decision making process. In order to exist in the… (more)

Subjects/Keywords: Advertising strategies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kimani, S. M. (2011). Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kimani, Samuel M. “Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .” 2011. Thesis, University of Nairobi. Accessed March 02, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kimani, Samuel M. “Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services .” 2011. Web. 02 Mar 2021.

Vancouver:

Kimani SM. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2021 Mar 02]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kimani SM. Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13296

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

17. Correia, Francisco. Efficient advertising strategies for the fragrance market.

Degree: 2008, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advertising; Fragrance

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Correia, F. (2008). Efficient advertising strategies for the fragrance market. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Correia, Francisco. “Efficient advertising strategies for the fragrance market.” 2008. Thesis, Universidade Nova. Accessed March 02, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Correia, Francisco. “Efficient advertising strategies for the fragrance market.” 2008. Web. 02 Mar 2021.

Vancouver:

Correia F. Efficient advertising strategies for the fragrance market. [Internet] [Thesis]. Universidade Nova; 2008. [cited 2021 Mar 02]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Correia F. Efficient advertising strategies for the fragrance market. [Thesis]. Universidade Nova; 2008. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9504

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oregon State University

18. Whiddon, Jeremiah J. Advertising strategy and anthropology : a focused look at consumers and their organizing devices.

Degree: MA, Anthropology, 2002, Oregon State University

 This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Whiddon, J. J. (2002). Advertising strategy and anthropology : a focused look at consumers and their organizing devices. (Masters Thesis). Oregon State University. Retrieved from http://hdl.handle.net/1957/31496

Chicago Manual of Style (16th Edition):

Whiddon, Jeremiah J. “Advertising strategy and anthropology : a focused look at consumers and their organizing devices.” 2002. Masters Thesis, Oregon State University. Accessed March 02, 2021. http://hdl.handle.net/1957/31496.

MLA Handbook (7th Edition):

Whiddon, Jeremiah J. “Advertising strategy and anthropology : a focused look at consumers and their organizing devices.” 2002. Web. 02 Mar 2021.

Vancouver:

Whiddon JJ. Advertising strategy and anthropology : a focused look at consumers and their organizing devices. [Internet] [Masters thesis]. Oregon State University; 2002. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/1957/31496.

Council of Science Editors:

Whiddon JJ. Advertising strategy and anthropology : a focused look at consumers and their organizing devices. [Masters Thesis]. Oregon State University; 2002. Available from: http://hdl.handle.net/1957/31496


University of Debrecen

19. Sinkó, Borbála Eszter. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .

Degree: DE – Bölcsészettudományi Kar, 2014, University of Debrecen

 In my thesis, I will discuss the major social and political changes of the lives of women in the 1960s and 1970s that influenced women’s… (more)

Subjects/Keywords: women; advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sinkó, B. E. (2014). Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/190917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sinkó, Borbála Eszter. “Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .” 2014. Thesis, University of Debrecen. Accessed March 02, 2021. http://hdl.handle.net/2437/190917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sinkó, Borbála Eszter. “Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's .” 2014. Web. 02 Mar 2021.

Vancouver:

Sinkó BE. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . [Internet] [Thesis]. University of Debrecen; 2014. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2437/190917.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sinkó BE. Comparative Analysis of the Representation of Women in Advertisements in the United States in the 1960's and 1970's . [Thesis]. University of Debrecen; 2014. Available from: http://hdl.handle.net/2437/190917

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Debrecen

20. Szilágyi, Zsanett. English Idioms in the World of Advertising .

Degree: DE – TEK – Bölcsészettudományi Kar, 2013, University of Debrecen

 The aim of this thesis is to examine the language of advertising and within that the idioms and idiomatic meanings appearing in it. After the… (more)

Subjects/Keywords: idioms; advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Szilágyi, Z. (2013). English Idioms in the World of Advertising . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/169151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Szilágyi, Zsanett. “English Idioms in the World of Advertising .” 2013. Thesis, University of Debrecen. Accessed March 02, 2021. http://hdl.handle.net/2437/169151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Szilágyi, Zsanett. “English Idioms in the World of Advertising .” 2013. Web. 02 Mar 2021.

Vancouver:

Szilágyi Z. English Idioms in the World of Advertising . [Internet] [Thesis]. University of Debrecen; 2013. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2437/169151.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Szilágyi Z. English Idioms in the World of Advertising . [Thesis]. University of Debrecen; 2013. Available from: http://hdl.handle.net/2437/169151

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Michigan State University

21. Yoon, Kak. A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message.

Degree: PhD, Department of Advertising, 1991, Michigan State University

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yoon, K. (1991). A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:23237

Chicago Manual of Style (16th Edition):

Yoon, Kak. “A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message.” 1991. Doctoral Dissertation, Michigan State University. Accessed March 02, 2021. http://etd.lib.msu.edu/islandora/object/etd:23237.

MLA Handbook (7th Edition):

Yoon, Kak. “A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message.” 1991. Web. 02 Mar 2021.

Vancouver:

Yoon K. A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message. [Internet] [Doctoral dissertation]. Michigan State University; 1991. [cited 2021 Mar 02]. Available from: http://etd.lib.msu.edu/islandora/object/etd:23237.

Council of Science Editors:

Yoon K. A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message. [Doctoral Dissertation]. Michigan State University; 1991. Available from: http://etd.lib.msu.edu/islandora/object/etd:23237


Michigan State University

22. Williams, Tess Mern, 1924-. A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages.

Degree: PhD, Department of Speech and the Department of Television and Radio, College of Communication Arts, 1971, Michigan State University

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Williams, Tess Mern, 1. (1971). A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:41213

Chicago Manual of Style (16th Edition):

Williams, Tess Mern, 1924-. “A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages.” 1971. Doctoral Dissertation, Michigan State University. Accessed March 02, 2021. http://etd.lib.msu.edu/islandora/object/etd:41213.

MLA Handbook (7th Edition):

Williams, Tess Mern, 1924-. “A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages.” 1971. Web. 02 Mar 2021.

Vancouver:

Williams, Tess Mern 1. A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages. [Internet] [Doctoral dissertation]. Michigan State University; 1971. [cited 2021 Mar 02]. Available from: http://etd.lib.msu.edu/islandora/object/etd:41213.

Council of Science Editors:

Williams, Tess Mern 1. A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages. [Doctoral Dissertation]. Michigan State University; 1971. Available from: http://etd.lib.msu.edu/islandora/object/etd:41213


Michigan State University

23. Lancaster, Kent Michael. Advertising intensity and market concentration within selected product categories.

Degree: PhD, College of Communication Arts and Sciences, 1979, Michigan State University

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lancaster, K. M. (1979). Advertising intensity and market concentration within selected product categories. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:42311

Chicago Manual of Style (16th Edition):

Lancaster, Kent Michael. “Advertising intensity and market concentration within selected product categories.” 1979. Doctoral Dissertation, Michigan State University. Accessed March 02, 2021. http://etd.lib.msu.edu/islandora/object/etd:42311.

MLA Handbook (7th Edition):

Lancaster, Kent Michael. “Advertising intensity and market concentration within selected product categories.” 1979. Web. 02 Mar 2021.

Vancouver:

Lancaster KM. Advertising intensity and market concentration within selected product categories. [Internet] [Doctoral dissertation]. Michigan State University; 1979. [cited 2021 Mar 02]. Available from: http://etd.lib.msu.edu/islandora/object/etd:42311.

Council of Science Editors:

Lancaster KM. Advertising intensity and market concentration within selected product categories. [Doctoral Dissertation]. Michigan State University; 1979. Available from: http://etd.lib.msu.edu/islandora/object/etd:42311


University of Florida

24. Wang, Ruowen. Native Short-Video Advertising on Chinese Social Media.

Degree: M.Adv., Advertising - Journalism and Communications, 2018, University of Florida

 The popularity of Social Media Marketing and Weibo short videos encourages brands and companies to cooperate with Weibo influencers to create attractive native short-video advertising(more)

Subjects/Keywords: advertising  – socialmedia

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APA (6th Edition):

Wang, R. (2018). Native Short-Video Advertising on Chinese Social Media. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0052340

Chicago Manual of Style (16th Edition):

Wang, Ruowen. “Native Short-Video Advertising on Chinese Social Media.” 2018. Masters Thesis, University of Florida. Accessed March 02, 2021. https://ufdc.ufl.edu/UFE0052340.

MLA Handbook (7th Edition):

Wang, Ruowen. “Native Short-Video Advertising on Chinese Social Media.” 2018. Web. 02 Mar 2021.

Vancouver:

Wang R. Native Short-Video Advertising on Chinese Social Media. [Internet] [Masters thesis]. University of Florida; 2018. [cited 2021 Mar 02]. Available from: https://ufdc.ufl.edu/UFE0052340.

Council of Science Editors:

Wang R. Native Short-Video Advertising on Chinese Social Media. [Masters Thesis]. University of Florida; 2018. Available from: https://ufdc.ufl.edu/UFE0052340


Texas Tech University

25. Kao, Chiu-ying. The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan.

Degree: Home Economics, 1987, Texas Tech University

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kao, C. (1987). The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/13532

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kao, Chiu-ying. “The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan.” 1987. Thesis, Texas Tech University. Accessed March 02, 2021. http://hdl.handle.net/2346/13532.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kao, Chiu-ying. “The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan.” 1987. Web. 02 Mar 2021.

Vancouver:

Kao C. The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan. [Internet] [Thesis]. Texas Tech University; 1987. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2346/13532.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kao C. The effect of certain advertising techniques on hotel selection by tourism and business travelers in Taiwan. [Thesis]. Texas Tech University; 1987. Available from: http://hdl.handle.net/2346/13532

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Texas Tech University

26. Smith, E. Dean. A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States.

Degree: 1951, Texas Tech University

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Smith, E. D. (1951). A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/11133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Smith, E Dean. “A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States.” 1951. Thesis, Texas Tech University. Accessed March 02, 2021. http://hdl.handle.net/2346/11133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Smith, E Dean. “A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States.” 1951. Web. 02 Mar 2021.

Vancouver:

Smith ED. A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States. [Internet] [Thesis]. Texas Tech University; 1951. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2346/11133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Smith ED. A comparison of the advertising policies of department stores in Lubbock, Texas, with those in other cities of the United States. [Thesis]. Texas Tech University; 1951. Available from: http://hdl.handle.net/2346/11133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Arizona

27. Sawyer, Earl Phelps. Consumer response to advertising .

Degree: 1932, University of Arizona

Subjects/Keywords: Advertising.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sawyer, E. P. (1932). Consumer response to advertising . (Masters Thesis). University of Arizona. Retrieved from http://hdl.handle.net/10150/553143

Chicago Manual of Style (16th Edition):

Sawyer, Earl Phelps. “Consumer response to advertising .” 1932. Masters Thesis, University of Arizona. Accessed March 02, 2021. http://hdl.handle.net/10150/553143.

MLA Handbook (7th Edition):

Sawyer, Earl Phelps. “Consumer response to advertising .” 1932. Web. 02 Mar 2021.

Vancouver:

Sawyer EP. Consumer response to advertising . [Internet] [Masters thesis]. University of Arizona; 1932. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/10150/553143.

Council of Science Editors:

Sawyer EP. Consumer response to advertising . [Masters Thesis]. University of Arizona; 1932. Available from: http://hdl.handle.net/10150/553143


University of Texas – Austin

28. Paul, Kimberly Ann. The more we know, the more we see : context & culture in 1920s print advertising.

Degree: PhD, Advertising, 2001, University of Texas – Austin

 Those who survey advertising scholarship will be struck by how few studies document the history of the field. Though the number of publications in this… (more)

Subjects/Keywords: Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Paul, K. A. (2001). The more we know, the more we see : context & culture in 1920s print advertising. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/10783

Chicago Manual of Style (16th Edition):

Paul, Kimberly Ann. “The more we know, the more we see : context & culture in 1920s print advertising.” 2001. Doctoral Dissertation, University of Texas – Austin. Accessed March 02, 2021. http://hdl.handle.net/2152/10783.

MLA Handbook (7th Edition):

Paul, Kimberly Ann. “The more we know, the more we see : context & culture in 1920s print advertising.” 2001. Web. 02 Mar 2021.

Vancouver:

Paul KA. The more we know, the more we see : context & culture in 1920s print advertising. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2001. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2152/10783.

Council of Science Editors:

Paul KA. The more we know, the more we see : context & culture in 1920s print advertising. [Doctoral Dissertation]. University of Texas – Austin; 2001. Available from: http://hdl.handle.net/2152/10783


University of Texas – Austin

29. -5269-7215. Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics.

Degree: MA, Advertising, 2016, University of Texas – Austin

 This research examines consumer attitudinal and behavioral responses to online consumer reviews, specifically on the YouTube platform. This study seeks to understand how influential both… (more)

Subjects/Keywords: Marketing; Advertising

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APA (6th Edition):

-5269-7215. (2016). Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/38098

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

-5269-7215. “Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics.” 2016. Masters Thesis, University of Texas – Austin. Accessed March 02, 2021. http://hdl.handle.net/2152/38098.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

-5269-7215. “Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics.” 2016. Web. 02 Mar 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-5269-7215. Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics. [Internet] [Masters thesis]. University of Texas – Austin; 2016. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2152/38098.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

-5269-7215. Trusting the guru : studying the effects of online beauty guru reviews on consumer opinion forming and purchase intent of cosmetics. [Masters Thesis]. University of Texas – Austin; 2016. Available from: http://hdl.handle.net/2152/38098

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete


University of Texas – Austin

30. Mansfield, Thomas William Jack. Native advertising : attitudes, value and purchase intention.

Degree: MA, Advertising, 2015, University of Texas – Austin

 Native-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that… (more)

Subjects/Keywords: Native; Advertising

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APA (6th Edition):

Mansfield, T. W. J. (2015). Native advertising : attitudes, value and purchase intention. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/32183

Chicago Manual of Style (16th Edition):

Mansfield, Thomas William Jack. “Native advertising : attitudes, value and purchase intention.” 2015. Masters Thesis, University of Texas – Austin. Accessed March 02, 2021. http://hdl.handle.net/2152/32183.

MLA Handbook (7th Edition):

Mansfield, Thomas William Jack. “Native advertising : attitudes, value and purchase intention.” 2015. Web. 02 Mar 2021.

Vancouver:

Mansfield TWJ. Native advertising : attitudes, value and purchase intention. [Internet] [Masters thesis]. University of Texas – Austin; 2015. [cited 2021 Mar 02]. Available from: http://hdl.handle.net/2152/32183.

Council of Science Editors:

Mansfield TWJ. Native advertising : attitudes, value and purchase intention. [Masters Thesis]. University of Texas – Austin; 2015. Available from: http://hdl.handle.net/2152/32183

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