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You searched for subject:(Value of Facebook). Showing records 1 – 3 of 3 total matches.

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1. Lee, Ji Young. The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement.

Degree: PhD, Communication, 2015, The Ohio State University

Social media (e.g., Facebook) are often used to share health-related messages (e.g., in regard to drinking). It is also common for Facebook users, especially college students, to indicate that they like such messages through the liking feature on Facebook. Despite the wide use of consensus cues of this nature on social media, however, few studies have presented a conceptual definition of what constitutes a consensus cue (e.g., the number of “likes”). The present research attempted a clear definition of what constitutes a consensus cue on Facebook conceptually and operationally based on a careful review of the literature. Study 1 manipulated the number of likes associated a sunscreen message (i.e., no likes, 1 like, 2 likes, 15 likes, 34 likes, or 68 likes). The results showed a threshold point at which the number of likes functions as a consensus cue on Facebook. Participants tended to perceive the sunscreen message as having many likes when no likes, 15 likes, 34 likes, or 68 likes were posted to it compared to when 1 like or 2 likes were posted to it. Results also showed an interaction effect between the number of likes and issue involvement on behavioral intention. In the comparison between the no-likes and the 64-likes conditions, for participants high in issue involvement, the message with 68 likes tended to increase intentions to use sunscreen more than was the message without any likes. For participants low in issue involvement, the same message without any likes tended to increase their intentions more than the message with 68 likes. The findings of Study 1 suggest that whether or not participants used a consensus cue might depend on the individuals’ characteristics and on the message type. Therefore, Study 2 crossed no likes vs. 1 like vs. 68 likes and an anti- vs. a pro-binge-drinking message to investigate the moderating effect of value involvement on the effect of the number of likes associated with such messages on college binge drinkers. The results showed significant interaction effects on descriptive norms and behavioral intentions. In processing an anti-binge-drinking message, binge drinkers low in value involvement tended to be influenced by such a cue, such that a large number of likes tended to reduce intentions to engage in binge drinking and descriptive norms more than did the absence of likes. For binge drinkers high in value involvement, a large number of likes tended to have a boomerang effect by increasing behavioral intentions and descriptive norms. In processing a pro-binge-drinking message, however, regardless of the number of likes or message type, binge drinkers low in value involvement tended not to be influenced by such a cue in regard to either behavioral intentions or descriptive norms. Similarly, binge drinkers high in value involvement tended to perceive that many of their peers engaged in binge drinking regardless of the number of likes. Theoretical and practical implications are discussed. Advisors/Committee Members: Slater, Michael D. (Advisor).

Subjects/Keywords: Communication; the number of likes, Facebook, normative influence, consensus cues, value involvement, health communication, persuasion

…41 Number of Facebook Friends… …message type (Y-axis) on descriptive norms as a function of value involvement (X… …message type on behavioral intentions (Y-axis) as a function of value involvement… …Facebook), there was an increased likelihood of alcohol use. This effect was especially… …Facebook profile pages of four older peers: three pages with alcohol-related messages and… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, J. Y. (2015). The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1430953033

Chicago Manual of Style (16th Edition):

Lee, Ji Young. “The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement.” 2015. Doctoral Dissertation, The Ohio State University. Accessed January 23, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1430953033.

MLA Handbook (7th Edition):

Lee, Ji Young. “The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement.” 2015. Web. 23 Jan 2020.

Vancouver:

Lee JY. The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement. [Internet] [Doctoral dissertation]. The Ohio State University; 2015. [cited 2020 Jan 23]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1430953033.

Council of Science Editors:

Lee JY. The Number of Likes Associated with Given Health-Related Messages on Facebook: The Moderating Effect of Value Involvement. [Doctoral Dissertation]. The Ohio State University; 2015. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1430953033


Texas A&M University

2. Mosquera Moyano, Roberto. Three Essays on Applied Microeconomics.

Degree: PhD, Economics, 2019, Texas A&M University

This dissertation presents three essays on the effects of different institutions, technologies, and shocks on health, education, labor and information outcomes using experimental and quasi-experimental research designs. Specifically, I consider the effects of social media, vaccination, and natural resources. In the first essay “The Economic Effects of Facebook”, joint work with Mofioluwasademi Odunowo, Trent McNamara, Xiongfei Guo, and Ragan Petrie, we study the effects of Facebook on news awareness, subjective well-being, and daily activities. We use a large field experiment with a validated Facebook restriction to document the value of Facebook to users and its causal effect on news consumption and awareness, well-being, and daily activities. Those who are off Facebook for a week reduce news consumption, are less likely to recognize politically-skewed news stories, report being less depressed and engage in healthier activities. One week of Facebook is worth $67, and this increases by 19.6 percent after experiencing a Facebook restriction. In the second essay “Vaccines at Work”, joint work with Manuel Hoffmann and Adrian Chadi, we study how behavioral factors can affect the effectiveness of flu vaccination. Flu vaccination could be a cost-effective way to handle the costs of this disease, but low takeup rates, particularly of working adults, and vaccination unintendingly causing moral hazard may decrease its benefits. We ran a natural field experiment with employees of a large bank in Ecuador where we experimentally manipulated incentives to participate in a flu vaccination campaign. We find that reducing the opportunity costs of vaccination increased take-up by 112 percent. Also, we find that the effect of vaccination on health outcomes is a precise zero with no measurable health externalities from coworkers. Using administrative records on sickness diagnoses and surveys, we find evidence consistent with vaccination causing moral hazard. In the third essay “A Blessing or a Curse? The Long-term Effect of Resource Booms on Human Capital and Living Conditions”, I study if resource booms can reduce human capital accumulation. These booms can increase the opportunity costs of education by favoring low-skill jobs, which makes it optimal for some cohorts to interrupt their education. If these individuals do not resume their education, they may lose pecuniary and non-pecuniary benefits of education in their lifetime. For a country, lower human capital may constrain its long-term growth. I use proprietary individual-level data to study the long-term effects of exposure to the 1970s oil boom on human capital in a developing country. I exploit variation in the timing of the shock and geographic differences in the cost of college attendance and find that exposure to the boom decreased college completion and increased low-skill occupations - consistent with the idea that individuals shift into highly remunerative low skilled employment because the boom decreased college education returns. In line with this, I find no effects on… Advisors/Committee Members: Puller, Steven L. (advisor), Lindo, Jason M. (advisor), Petrie, Ragan (committee member), Lahey, Joanna (committee member).

Subjects/Keywords: Social media; Field experiment; Value of Facebook; News awareness; Well-being; gender; Health Intervention; Flu Vaccination; Sickness-Related Absence; Field Experiment; Random Encouragement Design; Moral Hazard; Technology Adoption; Resources booms; College completion; Long-term effects; Wealth; Growth potential

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mosquera Moyano, R. (2019). Three Essays on Applied Microeconomics. (Doctoral Dissertation). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/184917

Chicago Manual of Style (16th Edition):

Mosquera Moyano, Roberto. “Three Essays on Applied Microeconomics.” 2019. Doctoral Dissertation, Texas A&M University. Accessed January 23, 2020. http://hdl.handle.net/1969.1/184917.

MLA Handbook (7th Edition):

Mosquera Moyano, Roberto. “Three Essays on Applied Microeconomics.” 2019. Web. 23 Jan 2020.

Vancouver:

Mosquera Moyano R. Three Essays on Applied Microeconomics. [Internet] [Doctoral dissertation]. Texas A&M University; 2019. [cited 2020 Jan 23]. Available from: http://hdl.handle.net/1969.1/184917.

Council of Science Editors:

Mosquera Moyano R. Three Essays on Applied Microeconomics. [Doctoral Dissertation]. Texas A&M University; 2019. Available from: http://hdl.handle.net/1969.1/184917

3. Butosi, Craig. Social Net-working: Exploring the Political Economy of the Online Social Network Industry.

Degree: 2012, University of Western Ontario

This study explores the nascent political economy of the online social network industry. Exemplars of online social networking, Facebook and Twitter have often been understood as revolutionary New Media tools. My findings show that these social networks are taking on a logic of capitalist production and accumulation, calling into question their revolutionary character. Evidence suggests that user-generated content are now being commodified and exchanged for profit. A critical discourse analysis of Facebook and Twitter’s privacy policy and terms-of-use reveals that these texts primarily function as work contracts rather than treatises on privacy protection. Drawing on the work of Karl Marx, this study revisits his theory of value and develops an expanded form of variable capital model to demonstrate how social networkers fit into this new capitalist circuit of accumulation. This extension of the working day is problematic. Policy recommendations are offered in order to negate the commodification of user data.

Subjects/Keywords: digital labour; Marxist political economy; political economy of communication; Karl Marx; Norman Fairclough; critical discourse analysis; labour theory of value; Facebook; Twitter; social networking; employment; Internet privacy; privacy policies; terms of service; commodification; user-generated content; audience commodity; Communication

…the use-value of a thing or its exchangevalue. It is in Facebook and Twitter’s privacy… …114 3.2.2. Facebook and Twitter’s Terms of Service… …PREFACE Shortly after Facebook made its services available to those beyond the walls of Harvard… …media platforms are in the process of converging in other ways: Facebook has announced that… …capitalist economy, one that relies upon the extraction of surplus value from a particular class of… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Butosi, C. (2012). Social Net-working: Exploring the Political Economy of the Online Social Network Industry. (Thesis). University of Western Ontario. Retrieved from https://ir.lib.uwo.ca/etd/693

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Butosi, Craig. “Social Net-working: Exploring the Political Economy of the Online Social Network Industry.” 2012. Thesis, University of Western Ontario. Accessed January 23, 2020. https://ir.lib.uwo.ca/etd/693.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Butosi, Craig. “Social Net-working: Exploring the Political Economy of the Online Social Network Industry.” 2012. Web. 23 Jan 2020.

Vancouver:

Butosi C. Social Net-working: Exploring the Political Economy of the Online Social Network Industry. [Internet] [Thesis]. University of Western Ontario; 2012. [cited 2020 Jan 23]. Available from: https://ir.lib.uwo.ca/etd/693.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Butosi C. Social Net-working: Exploring the Political Economy of the Online Social Network Industry. [Thesis]. University of Western Ontario; 2012. Available from: https://ir.lib.uwo.ca/etd/693

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.