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Luleå University of Technology

1. Bizuneh, Dereje. Consumers' Unplanned Purchase, Online.

Degree: 2012, Luleå University of Technology

Electronic commerce is rapidly changing the way people do business all over the world. In the business-to-consumer segment, sales through the web have been increasing dramatically over the years. The contribution of sales for online retailers’ is not generated only from planned purchase but also a significant amount of sales is generated from unplanned buying. Consumers have been practicing unplanned purchase in online markets in their shopping experience. Describing consumers’ unplanned purchase behavior online is the purpose of this study. The data for the study was collected using interview. The result shows that customers only pass few stages of decision making process of unplanned purchase; they undergo need recognition, searching for information and purchases decision. The process is influenced by shopping convenience, shopping enjoyment and personalized recommendation. Lower price of goods is also the other factors influencing the decision making process of unplanned purchase in online market. Keywords: Decision Making Process, Unplanned Purchase, Shopping Convenience, Shopping Enjoyment, Personalized recommendation, Banner Advertizing

Validerat; 20120605 (anonymous)

Subjects/Keywords: Social Behaviour Law; Decision Making Process; Unplanned Purchase; Banner Advertizing; Shopping Convenience; Shopping Enjoyment; Personalized recommendation; Samhälls-; beteendevetenskap; juridik

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bizuneh, D. (2012). Consumers' Unplanned Purchase, Online. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-56567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bizuneh, Dereje. “Consumers' Unplanned Purchase, Online.” 2012. Thesis, Luleå University of Technology. Accessed July 23, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-56567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bizuneh, Dereje. “Consumers' Unplanned Purchase, Online.” 2012. Web. 23 Jul 2019.

Vancouver:

Bizuneh D. Consumers' Unplanned Purchase, Online. [Internet] [Thesis]. Luleå University of Technology; 2012. [cited 2019 Jul 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-56567.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bizuneh D. Consumers' Unplanned Purchase, Online. [Thesis]. Luleå University of Technology; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-56567

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.