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You searched for subject:(Unboxing). Showing records 1 – 2 of 2 total matches.

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NSYSU

1. Tai, Chia-Liang. The Study of Compositions and Attributes of Unboxing Videos.

Degree: Master, Information Management, 2014, NSYSU

Because of the popularity of the internet and digital camera, shooting films becomes easily and people like to share whatever they create on the internet. The short life cycle of tech products makes people change their equipment frequently so that unboxing contents become popular. When the new products appear on the market, there are hundreds of online unboxing articles or unboxing videos shown on the internet. Marketing managers have known that unboxing is an influent advertising to market new tech products. However, there are no researches so as the impact toward the online flow or watching behaviors. This research seeks to study the unboxing videos, and what compositions will attract audience to watch, and what factors will make the video to get higher flows and make people to watch longer, in addition to the difference between online celebrities and amateursâ videos. Online celebrities are the users who have more loyal subscribers than others, and the others are called amateurs. This research uses case study method by recording PlayStation 4 game consoleâs unboxing videosâ composition and real data to analysis. We have three findings from the research: 1. Unboxing videosâ posting date can significantly affect the flow of unboxing videos. 2. The length of unboxing videos and the appearing time of unboxing procedure so as the time duration can affect audienceâs watching behaviors. 3. Celebrities are more likely to use third-person angle of shooting, and to make the composition of their unboxing videos easier. The implication is to finding the compositionsâ affecting to the unboxing videos and propose some suggestions of shooting unboxing video. The theoretical implication is that video advertising strategies may not totally suitable for unboxing videos. Finally, this study proposes suggestions for future researches, such as to investigate in unboxing videosâ compositions more detail, and to collect data in the days of new tech product release. Advisors/Committee Members: Yi-ling Lin (chair), Fen-Hui Lin (committee member), Yih Jeng (chair).

Subjects/Keywords: Unboxing; Video marketing; Advertising message strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tai, C. (2014). The Study of Compositions and Attributes of Unboxing Videos. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tai, Chia-Liang. “The Study of Compositions and Attributes of Unboxing Videos.” 2014. Thesis, NSYSU. Accessed January 26, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tai, Chia-Liang. “The Study of Compositions and Attributes of Unboxing Videos.” 2014. Web. 26 Jan 2020.

Vancouver:

Tai C. The Study of Compositions and Attributes of Unboxing Videos. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Jan 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tai C. The Study of Compositions and Attributes of Unboxing Videos. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Thorsén, Amanda. Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience.

Degree: Technology and Social Sciences, 2018, Luleå University of Technology

The e-commerce is an area that has grown considerably in recent years and continues to grow at a rapid pace. It is thereby becoming more and more important for com-panies to distinguish themselves amongst others, not least when it comes to getting customers to return for a second purchase. A good way to do this is to create a posi-tive experience for consumers. As the interaction with the customers has shifted from physical meetings to a computer screen through the spread of online retail, it is im-portant to nourish the few encounters that remain. An important point of interaction is the receiving of purchased goods. The packaging in which the goods are shipped, is thus an important source of communication to the customer, and a perfect means of displaying the company values. This thesis project aims at examining how an optimal packaging for this area can be created, and this was done in collaboration with Arcwise, a SCA business unit, who works with a special type of corrugated cardboard that allows for the production of rounded shaped packages. During the contextual work of this project, where a basic analysis of the market was made, a number of needs could be established. To be able to create a positive user experience and thus a competitive edge in the market, these needs must be fulfilled by packages made for shipping online-bought items. Following these needs, the project’s design phase was carried out with the aim of creating a packaging solution by using the corrugated board developed by Arcwise. This work was done by using creative methods such as brainstorming, workshop and prototyping. To evaluate the ideas, a weighting against criteria was done, and tests were made when the packaging concepts were shipped from Sundsvall to Luleå, to test their durability. Six concepts were narrowed down to a final package, which clearly exhibits the prop-erties of the material. It was designed with the aim for easy folding and packing, and to create a positive unboxing experience for the end customer.

Subjects/Keywords: Industrial design engineering; product design; packaging design; e-commerce; user experience; unboxing experience; Engineering and Technology; Teknik och teknologier

…competitiveness. A way to do this is to focus on the unboxing experience. An aesthetically pleasing… …that a positive unboxing experience greatly increase the chance of the consumers posting a… …positive experience of unboxing a product is the size of the 2 packaging and if it is are easy… …packing of the products must work in a smooth and easy manner, the unboxing experience is an… …determined that a positive unboxing experience plays a great role in the means of company marketing… 

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Thorsén, A. (2018). Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71314

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Thorsén, Amanda. “Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience.” 2018. Thesis, Luleå University of Technology. Accessed January 26, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71314.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Thorsén, Amanda. “Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience.” 2018. Web. 26 Jan 2020.

Vancouver:

Thorsén A. Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience. [Internet] [Thesis]. Luleå University of Technology; 2018. [cited 2020 Jan 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71314.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Thorsén A. Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience. [Thesis]. Luleå University of Technology; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71314

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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