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You searched for subject:(Udon Thani). Showing records 1 – 2 of 2 total matches.

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Edith Cowan University

1. Untachai, Subchat. The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand.

Degree: 2007, Edith Cowan University

The current study was designed to provide a quantitative measure of the influence of store name, brand name, and store atmospherics on retail preference in a study of the retailing industry in Udon Thani province, Thailand. The objectives of this study are twofold, (I) to examine the extent to which perceived store value is related to store preference, and (2) to examine the relationship between perceptions of store name, brand name, store atmospherics, and store value. The research included a pilot test using undergraduate business students in Rajabhat Institute, Udon Thani for pretesting of the questionnaire items. Following this, the investigation into store image attributes and store value perceptions necessitated uncovering variables of interest. To do this a large-scale field study was conducted. The study consisted of surveying 430 households in Udon Thani province and 310 households in Khon Khaen province using a structured questionnaire. Respondents were asked to rate, on a seven-point semantic differential and Likert scale, their agreement or disagreement on various store image attributes. L1SREL 8.30 was used for data analysis since the proposed model is a simultaneous system of equations having latent constructs and multiple indicators. Further quantitative techniques, such as factor analysis, correlation, multiple regression, and chi-square, were also employed. The study found that consumers' perceived quality-value mediates the effects of perceived brand name and store atmospherics on store preference (behavioural intention to buy). In addition, consumers' perceived brand name has a more significant influence than store atmospherics on perceived quality-value. However, store atmospherics has a more significant role in influencing consumers' store preference than does consumers' perceived brand name.

Subjects/Keywords: Retail trade; Thailand; Udon Thani; Province; Consumers' preferences; Thailand; Udon Thani; Province; Consumer behavior; Thailand; Udon Thani; Province; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Untachai, S. (2007). The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand. (Thesis). Edith Cowan University. Retrieved from https://ro.ecu.edu.au/theses/259

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Untachai, Subchat. “The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand.” 2007. Thesis, Edith Cowan University. Accessed January 21, 2020. https://ro.ecu.edu.au/theses/259.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Untachai, Subchat. “The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand.” 2007. Web. 21 Jan 2020.

Vancouver:

Untachai S. The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand. [Internet] [Thesis]. Edith Cowan University; 2007. [cited 2020 Jan 21]. Available from: https://ro.ecu.edu.au/theses/259.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Untachai S. The effect of store name, brand name and store atmosphere on customers' perceived quality-value and store preference in the Udon Thani region of Thailand. [Thesis]. Edith Cowan University; 2007. Available from: https://ro.ecu.edu.au/theses/259

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Manitoba

2. Koch-Schulte, John Joseph. Planning for international retirement migration and expats: a case study of Udon Thani, Thailand.

Degree: City Planning, 2008, University of Manitoba

International retirement migration (IRM) and its related fields of expatriate residency (expats), residential tourism, long-term tourism and international second homes are rapidly growing and changing. From its early modern beginnings when Northern Europeans moved to Spanish beaches in the 1950’s, geographic distribution has now expanded to include Mexico and the emerging IRM markets of Central and South America as well as Southeast Asia. A combination of many factors will contribute to the growth of IRM in the future with retiring baby boomers being the primary reason. Though the vast majority are of persons older, IRM is a misnomer for this topic as non-retired younger generations are also moving to these destinations, as they are increasingly able to work from virtually anywhere, due to the Internet economy and other trends associated with ever-increasing globalization. IRM in Udon Thani, Thailand consists almost exclusively of retired Western men marrying local women who are almost always much younger. Almost all the men first spend time in the sex tourism haven of Pattaya, Thailand before moving to the interior Northeastern city of Udon Thani at or near where their wives are from. Thus, there are many linkages and commonalities between the expatriate residents in Pattaya and Udon Thani. Without proper planning, Udon Thani will continue to adopt many of the undesirable attributes of Pattaya such as beer bars and sex tourism which are already present and growing rapidly. This practicum focuses on IRM and expats in the city of Udon Thani, Thailand and examines impacts on the host community. The practicum also tries to develop general models of IRM in different communities in developing nations and recommend planning guidelines to help deal with this phenomenon. The research methods employed included: a review of the literature, key informant interviews, informal exploratory interviews with locals and the IRM population as well as observations. Outside of planning research conducted in Spain, no IRM or expatriate research has examined planning issues in detail. This practicum attempts to establish or contribute to a body of work to aide in future work on this topic. The primary planning issues in Udon Thani were found to be: sprawling residential growth, economic development, gender issues and integration of IRM and expat populations into the local communities. IRM shares many commonalities in all its global locations. However, planning for IRM in Udon Thani and possibly other Southeast Asian communities is unique due to the homogenous makeup of male retirees who bring with them a host of Western cultural values and problems related to bars and sex tourism. It has been found that planning for IRM shares commonalities with planning for amenity migration in North American mountain communities. There are many types of IRM communities. For example, beach communities may have a population that is more seasonal and has less attachment to host communities, while interior cities such as San Miguel and… Advisors/Committee Members: Bridgman, Rae (City Planning) (supervisor), Wight, Ian (City Planning).

Subjects/Keywords: second homes; residential tourism; international retirement migration; retirement migration; tourism; Udon Thani; Thailand; urban planning; sex tourism; long stay tourism; globalization; retirement

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Koch-Schulte, J. J. (2008). Planning for international retirement migration and expats: a case study of Udon Thani, Thailand. (Masters Thesis). University of Manitoba. Retrieved from http://hdl.handle.net/1993/3020

Chicago Manual of Style (16th Edition):

Koch-Schulte, John Joseph. “Planning for international retirement migration and expats: a case study of Udon Thani, Thailand.” 2008. Masters Thesis, University of Manitoba. Accessed January 21, 2020. http://hdl.handle.net/1993/3020.

MLA Handbook (7th Edition):

Koch-Schulte, John Joseph. “Planning for international retirement migration and expats: a case study of Udon Thani, Thailand.” 2008. Web. 21 Jan 2020.

Vancouver:

Koch-Schulte JJ. Planning for international retirement migration and expats: a case study of Udon Thani, Thailand. [Internet] [Masters thesis]. University of Manitoba; 2008. [cited 2020 Jan 21]. Available from: http://hdl.handle.net/1993/3020.

Council of Science Editors:

Koch-Schulte JJ. Planning for international retirement migration and expats: a case study of Udon Thani, Thailand. [Masters Thesis]. University of Manitoba; 2008. Available from: http://hdl.handle.net/1993/3020

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