subject:(Trade fairs)

University of Otago

1. Measson, Nadège. Use of International Trade Fairs for the Internationalisation of SMEs - A Network Approach .

Degree: 2011, University of Otago

URL: http://hdl.handle.net/10523/1998

► The impact of international trade fairs on the internationalisation process of small businesses participating in global value chains remains quite an unstudied field, so are… (more)

Subjects/Keywords: SME Internationalisation; Trade Fairs; Business Networks; Global Value Chains

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Measson, N. (2011). Use of International Trade Fairs for the Internationalisation of SMEs - A Network Approach . (Masters Thesis). University of Otago. Retrieved from http://hdl.handle.net/10523/1998

Chicago Manual of Style (16^th Edition):

Measson, Nadège. “Use of International Trade Fairs for the Internationalisation of SMEs - A Network Approach .” 2011. Masters Thesis, University of Otago. Accessed January 23, 2021. http://hdl.handle.net/10523/1998.

MLA Handbook (7^th Edition):

Measson, Nadège. “Use of International Trade Fairs for the Internationalisation of SMEs - A Network Approach .” 2011. Web. 23 Jan 2021.

Vancouver:

Measson N. Use of International Trade Fairs for the Internationalisation of SMEs - A Network Approach . [Internet] [Masters thesis]. University of Otago; 2011. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/10523/1998.

Council of Science Editors:

Measson N. Use of International Trade Fairs for the Internationalisation of SMEs - A Network Approach . [Masters Thesis]. University of Otago; 2011. Available from: http://hdl.handle.net/10523/1998

2. Koprivica Vasilj. Efektivni menadžment sajamskih institucija i privrednih izložbi.

Degree: 2018, University of Novi Sad

URL: https://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija15299198210871.pdf?controlNumber=(BISIS)107522&fileName=15299198210871.pdf&id=11563&source=OATD&language=en ; https://www.cris.uns.ac.rs/record.jsf?recordId=107522&source=OATD&language=en

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Predmet istraživanja u radu jeste istraživanje značaja tržišnih institucija, posebno sajamskih organizacija, u ostvarivanju usvojenih ekonomskih i trgovinskih politika. U okviru ovog predmeta istraživanja… (more)

Subjects/Keywords: Sajmovi, privredni sistemi, sajmovska industrija, programsko upravljanje, upravljanje događajima, CRM, BSC; Trade fairs, business systems, fairs industry, program management, event management, CRM, BSC

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APA (6^th Edition):

Vasilj, K. (2018). Efektivni menadžment sajamskih institucija i privrednih izložbi. (Thesis). University of Novi Sad. Retrieved from https://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija15299198210871.pdf?controlNumber=(BISIS)107522&fileName=15299198210871.pdf&id=11563&source=OATD&language=en ; https://www.cris.uns.ac.rs/record.jsf?recordId=107522&source=OATD&language=en

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vasilj, Koprivica. “Efektivni menadžment sajamskih institucija i privrednih izložbi.” 2018. Thesis, University of Novi Sad. Accessed January 23, 2021. https://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija15299198210871.pdf?controlNumber=(BISIS)107522&fileName=15299198210871.pdf&id=11563&source=OATD&language=en ; https://www.cris.uns.ac.rs/record.jsf?recordId=107522&source=OATD&language=en.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vasilj, Koprivica. “Efektivni menadžment sajamskih institucija i privrednih izložbi.” 2018. Web. 23 Jan 2021.

Vancouver:

Vasilj K. Efektivni menadžment sajamskih institucija i privrednih izložbi. [Internet] [Thesis]. University of Novi Sad; 2018. [cited 2021 Jan 23]. Available from: https://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija15299198210871.pdf?controlNumber=(BISIS)107522&fileName=15299198210871.pdf&id=11563&source=OATD&language=en ; https://www.cris.uns.ac.rs/record.jsf?recordId=107522&source=OATD&language=en.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vasilj K. Efektivni menadžment sajamskih institucija i privrednih izložbi. [Thesis]. University of Novi Sad; 2018. Available from: https://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija15299198210871.pdf?controlNumber=(BISIS)107522&fileName=15299198210871.pdf&id=11563&source=OATD&language=en ; https://www.cris.uns.ac.rs/record.jsf?recordId=107522&source=OATD&language=en

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Silva, Pedro Bruno Mendonça da. Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional.

Degree: 2012, Instituto Politécnico do Porto

URL: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/1134

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Dissertação apresentada ao Instituto Superior de Contabilidade e Administração do Porto para obtenção do Grau de Mestre em Empreendedorismo e Internacionalização Orientada por Prof. Doutor… (more)

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Dissertação apresentada ao Instituto Superior de Contabilidade e Administração do Porto para obtenção do Grau de Mestre em Empreendedorismo e Internacionalização Orientada por Prof. Doutor José Freitas Santos

O objetivo deste trabalho é a realização de um estudo exploratório sobre as motivações de participação em feiras internacionais e os fatores de decisão de presença ou não numa feira. Para isso, optámos por adotar uma abordagem metodológica por via de uma pesquisa quantitativa. Os dados foram recolhidos a partir de uma amostra representativa de conveniência segundo o critério de acessibilidade, através de inquéritos sob a forma de questionário. As entrevistas foram realizadas a empresas portuguesas com atividade exportadora. Neste estudo podemos verifi car que as empresas participantes em feiras reconhecem este meio promocional como um produto valioso e efi caz para o sucesso da internacionalização. As principais motivações identifi cadas neste estudo são: reforçar a presença da empresa e/ou da marca no mercado; melhorar e promover a imagem de marca e/ou empresa e o prestígio dos seus produtos; e promover e/ou lançar novos produtos/serviços no mercado. Os principais fatores de decisão de participação numa feira são: localização de destaque do stand na feira, reputação da organização, perfi l do visitante, âmbito da feira e custos inerentes à participação. Das empresas não-participantes em feiras, verifi cou-se que os custos inerentes à participação numa feira tendem a ser a principal motivação e fator de não-participação numa feira. Ao analisar as diferentes motivações e fatores de decisão de participação numa feira, este estudo pode ajudar os expositores a refi narem a elaboração dos seus objetivos, assim como a performance de participação. Além disso, pode ser um excelente contributo para os organizadores de feiras, disponibilizando um conjunto de informações importantes para o lançamento e estruturação de uma feira.

The objective of this study is the realization of an exploratory study on the motivation of participation at international fairs and the decision factors of presence or absence at a fair. For this, we chose to adopt a methodological approach through quantitative research. Data were collected from a representative sample of convenience second the criteria of accessibility through surveys in the form of a questionnaire. The interviews were conducted in Portuguese companies with export activity. In this study we verify that the fi rms participating in fairs hereby acknowledge this through promotional with an effi cient and effective product for successful internationalization. The main reasons identifi ed in this study are: to strengthen the company’s presence and / or brand in the market, improve and promote the brand image and / or reputation of the company and products and promote and / or launch new products / services in the market. The main decision factors of participation in a trade show are: prominent location of the booth at the fair reputation of the organization, visitor profi le,…

Subjects/Keywords: Internacionalização; Comunicação e promoção internacionais; Feiras e exposições; Marketing internacional; Trade fairs and exhibitions; Internationalization; International marketing; Communication and international promotion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Silva, P. B. M. d. (2012). Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/1134

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Silva, Pedro Bruno Mendonça da. “Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional.” 2012. Thesis, Instituto Politécnico do Porto. Accessed January 23, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/1134.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Silva, Pedro Bruno Mendonça da. “Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional.” 2012. Web. 23 Jan 2021.

Vancouver:

Silva PBMd. Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional. [Internet] [Thesis]. Instituto Politécnico do Porto; 2012. [cited 2021 Jan 23]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/1134.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva PBMd. Feiras e exposições internacionais: um estudo exploratório dos fatores de decisão e motivação de participação numa feira internacional. [Thesis]. Instituto Politécnico do Porto; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/1134

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. Piccoli, Vanessa. Interactions plurilingues entre locuteurs romanophones : de l'analyse à une réflexion didactique sur l’intercompréhension en langues romanes : Plurilingual interactions between Romance speakers : analyses and reflections on teaching Romance intercomprehension.

Degree: Docteur es, Sciences du langage, 2017, Lyon; Università degli studi (Bologne, Italie)

URL: http://www.theses.fr/2017LYSE2047

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Cette thèse porte sur l’étude de la communication orale parmi des locuteurs de langues romanes différentes, dans une situation professionnelle plurilingue. En utilisant la méthodologie… (more)

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Cette thèse porte sur l’étude de la communication orale parmi des locuteurs de langues romanes différentes, dans une situation professionnelle plurilingue. En utilisant la méthodologie et les principes théoriques de l’analyse de la conversation, nous proposons l’analyse d’un corpus audiovisuel, que nous avons réalisé dans trois salons commerciaux internationaux, en France et en Italie. Le but principal de cette recherche est d’étudier une dimension encore peu explorée dans le domaine de l’intercompréhension romane, celle de l’interaction orale plurilingue en situation de communication spontanée. La thèse s’ouvre par un cadre théorique sur la didactique de l’intercompréhension et l’analyse de la conversation et une présentation des données, puis propose trois chapitres analytiques. Premièrement, nous décrivons les spécificités des interactions dans les salons commerciaux – un contexte professionnel qui n’avait pas encore été étudié en analyse de la conversation – en nous appuyant sur des single cases représentatifs des trois corpus. Ensuite, nous proposons une analyse systématique des pratiques explicites et implicites de négociation et renégociation de la langue attestées dans le corpus et du discours des participants sur leurs (in)compétences linguistiques. Enfin, nous nous concentrons sur certains microphénomènes interactionnels caractéristiques de la communication entre locuteurs romanophones : le recours ponctuel à la langue maternelle lors de la formulation de noms propres et de nombres ainsi que lors des recherches de mots ; un type d’hétéro-répétition que nous avons appelé “répétition plurilingue” ; certaines séquences métalinguistiques qui témoignent d’un intérêt des participants envers les langues de leurs interlocuteurs. En nous appuyant sur ces analyses, nous développons enfin une réflexion didactique, fondée sur la notion de compétence d’interaction plurilingue, qui vise à contribuer à l’avancement des études sur l’intercompréhension romane.

This thesis focuses on oral communication between speakers of different Romance languages in a plurilingual professional context. By relying on the methodology and theoretical principles of conversation analysis, I present the analysis of an audio-visual corpus, which I collected in three international trade fairs, in France and Italy. The main goal of this research is to study a dimension which remains relatively unexplored so far in the field of Romance intercomprehension: plurilingual oral interactions in situation of spontaneous communication.The thesis opens with a theoretical framework related to intercomprehension teaching and conversation analysis, and a data presentation, and then unfolds through three analytic chapters. In the first one, I describe the characteristics of interactions in trade fairs – a work context that had not yet been studied in conversation analysis – by relying on single cases from the three corpora. Then, I present a systematic analysis of negotiation and renegotiation explicit and implicit practices found in the data, and an…

Advisors/Committee Members: Traverso, Véronique (thesis director), Pugliese, Rosa (thesis director).

Subjects/Keywords: Intercompréhension romane; Analyse de la conversation; Interactions plurilingues; Salons commerciaux internationaux; Romance intercomprehension; Conversation analysis; Plurilingual interactions; International trade fairs

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Piccoli, V. (2017). Interactions plurilingues entre locuteurs romanophones : de l'analyse à une réflexion didactique sur l’intercompréhension en langues romanes : Plurilingual interactions between Romance speakers : analyses and reflections on teaching Romance intercomprehension. (Doctoral Dissertation). Lyon; Università degli studi (Bologne, Italie). Retrieved from http://www.theses.fr/2017LYSE2047

Chicago Manual of Style (16^th Edition):

Piccoli, Vanessa. “Interactions plurilingues entre locuteurs romanophones : de l'analyse à une réflexion didactique sur l’intercompréhension en langues romanes : Plurilingual interactions between Romance speakers : analyses and reflections on teaching Romance intercomprehension.” 2017. Doctoral Dissertation, Lyon; Università degli studi (Bologne, Italie). Accessed January 23, 2021. http://www.theses.fr/2017LYSE2047.

MLA Handbook (7^th Edition):

Piccoli, Vanessa. “Interactions plurilingues entre locuteurs romanophones : de l'analyse à une réflexion didactique sur l’intercompréhension en langues romanes : Plurilingual interactions between Romance speakers : analyses and reflections on teaching Romance intercomprehension.” 2017. Web. 23 Jan 2021.

Vancouver:

Piccoli V. Interactions plurilingues entre locuteurs romanophones : de l'analyse à une réflexion didactique sur l’intercompréhension en langues romanes : Plurilingual interactions between Romance speakers : analyses and reflections on teaching Romance intercomprehension. [Internet] [Doctoral dissertation]. Lyon; Università degli studi (Bologne, Italie); 2017. [cited 2021 Jan 23]. Available from: http://www.theses.fr/2017LYSE2047.

Council of Science Editors:

Piccoli V. Interactions plurilingues entre locuteurs romanophones : de l'analyse à une réflexion didactique sur l’intercompréhension en langues romanes : Plurilingual interactions between Romance speakers : analyses and reflections on teaching Romance intercomprehension. [Doctoral Dissertation]. Lyon; Università degli studi (Bologne, Italie); 2017. Available from: http://www.theses.fr/2017LYSE2047

University of Toronto

5. Gibson, Rachael Elizabeth. Dynamic Capitalisms? Understanding Patterns of Technological Specialization through an Exploration of Interfirm Interaction at International Trade Fairs.

Degree: PhD, 2018, University of Toronto

URL: http://hdl.handle.net/1807/91847

► In recent years, the study of comparative capitalisms has raised important questions about the dynamic elements of capitalist diversity and the need for better explanations… (more)

▼ In recent years, the study of comparative capitalisms has raised important questions about the dynamic elements of capitalist diversity and the need for better explanations of institutional change. Building on this and related literatures in political economy and economic geography, this thesis explores a source of economic dynamism that has been overlooked in political science: international trade fairs. Despite their relative neglect in this field, trade fairs have long been recognized as an important promotional and sales tool. More recently, scholars have conceptualized trade fairs as critical sites through which global knowledge flows are circulated and ideas for innovation explored. From this perspective, trade fairs represent important platforms for networking, interactive learning, and knowledge exchange because they foster intense interactions among actors despite spatial boundaries. And, since trade fairs are organized according to a specific technological or industry focus, they facilitate interactions between firms from different capitalist varieties. Through the diffusion of state-of-the-art knowledge, trade fairs may serve as drivers of economic globalization, challenging the continuation of distinct capitalist varieties by enabling cross-system convergence regarding the technological specialization of firms. Yet, it is clear that countries have retained competitive advantages in specific industries and that full convergence has not taken place. Adopting a mixed-methods approach, this thesis addresses this puzzle, first, by exploring the micro-processes of search through a qualitative study. Using the garbage-can model and the “organized anarchy” concept, it finds that firms’ search processes rarely follow a linear or rational trajectory; yet, they are guided by the pre-existing production contexts and knowledge bases of their home countries. The empirical foundations of these findings are broadened through a quantitative study, which identifies different learning and search patterns between German and U.S. firms at trade fairs, largely consistent with the Varieties of Capitalism perspective. Taken together, the analysis reveals the path-dependent nature of firms’ search processes and suggests that firms from different countries are embedded in distinct paths and tend to follow their specific pathway. The thesis highlights the role of trade fairs as mediators of global economic processes and calls for greater attention to these events in political science. Advisors/Committee Members: Bathelt, Harald, Political Science.

Subjects/Keywords: Comparative Capitalisms; Garbage-Can Model; Institutional Change; International Trade Fairs; Search Processes; Varieties of Capitalism; 0615

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Gibson, R. E. (2018). Dynamic Capitalisms? Understanding Patterns of Technological Specialization through an Exploration of Interfirm Interaction at International Trade Fairs. (Doctoral Dissertation). University of Toronto. Retrieved from http://hdl.handle.net/1807/91847

Chicago Manual of Style (16^th Edition):

Gibson, Rachael Elizabeth. “Dynamic Capitalisms? Understanding Patterns of Technological Specialization through an Exploration of Interfirm Interaction at International Trade Fairs.” 2018. Doctoral Dissertation, University of Toronto. Accessed January 23, 2021. http://hdl.handle.net/1807/91847.

MLA Handbook (7^th Edition):

Gibson, Rachael Elizabeth. “Dynamic Capitalisms? Understanding Patterns of Technological Specialization through an Exploration of Interfirm Interaction at International Trade Fairs.” 2018. Web. 23 Jan 2021.

Vancouver:

Gibson RE. Dynamic Capitalisms? Understanding Patterns of Technological Specialization through an Exploration of Interfirm Interaction at International Trade Fairs. [Internet] [Doctoral dissertation]. University of Toronto; 2018. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/1807/91847.

Council of Science Editors:

Gibson RE. Dynamic Capitalisms? Understanding Patterns of Technological Specialization through an Exploration of Interfirm Interaction at International Trade Fairs. [Doctoral Dissertation]. University of Toronto; 2018. Available from: http://hdl.handle.net/1807/91847

Brno University of Technology

6. Matyšková, Dana. Návrh komunikačního mixu ve vybrané společnosti: Proposal of Communication Mix in Selected Company.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/178043

► Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares… (more)

Subjects/Keywords: Marketing; komunikační mix; komunikace; reklama; public relations; průtokoměr; strojírenství; veletrhy.; Marketing; communication mix; communication; advertising; public relations; flowmeter; engineering; trade fairs.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Matyšková, D. (2019). Návrh komunikačního mixu ve vybrané společnosti: Proposal of Communication Mix in Selected Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/178043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Matyšková, Dana. “Návrh komunikačního mixu ve vybrané společnosti: Proposal of Communication Mix in Selected Company.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021. http://hdl.handle.net/11012/178043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Matyšková, Dana. “Návrh komunikačního mixu ve vybrané společnosti: Proposal of Communication Mix in Selected Company.” 2019. Web. 23 Jan 2021.

Vancouver:

Matyšková D. Návrh komunikačního mixu ve vybrané společnosti: Proposal of Communication Mix in Selected Company. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11012/178043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matyšková D. Návrh komunikačního mixu ve vybrané společnosti: Proposal of Communication Mix in Selected Company. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/178043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Raduget, Nicolas. Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990 : Touraine food heritage from the 1880s to 1990.

Degree: Docteur es, Histoire contemporaine, 2015, Université François-Rabelais de Tours

URL: http://www.theses.fr/2015TOUR2016

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Cette étude entend observer l'intérêt pour les spécialités alimentaires de Touraine et leur mise en valeur par une multitude d'acteurs. Elle part de la fin… (more)

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Cette étude entend observer l'intérêt pour les spécialités alimentaires de Touraine et leur mise en valeur par une multitude d'acteurs. Elle part de la fin du XIXe siècle, qui a vu se développer un régionalisme incluant la gastronomie, et s’arrête à la fin du suivant, au moment où la notion de patrimoine se généralise et prend sa forme actuelle. La réflexion sur l’émergence de ce patrimoine alimentaire est au coeur d'une vision large croisant la thématique agricole, la dynamique régionaliste – tant sur le plan de l'action politique que sur celui de registres culturels multiformes –, et l'identité touristique du « jardin de la France ». Les acteurs impliqués construisent une identité régionale par la promotion des centres d'intérêt touristique et oeuvrent pour soutenir l'attractivité locale. Les comportements évoluent dans le temps, allant de la démarche qualitative à la dynamique commerciale à outrance, d’un intérêt marqué pour le « terroir » à un certain détachement

This study aims at observing the interest in Touraine food specialities and how they were promoted by various players. Starting from the 1880s, with the appearance of regionalism (an integral part of which is gastronomy), our study ends in the late 20th century, when the notion of heritage becomes widespread and gets its current form. Thanks to the meeting of the agricultural theme, regionalist dynamics (politically and culturally speaking), and the tourist identity of the “Garden of France,” the emergence of food heritage is reflected on. All involved players build up a regional identity through the promotion of centres of tourist interest and set their sights on sustaining local attractiveness. The behavioural evolution throughout the period is observed, ranging from qualitative approach to excessive commercial drive; from strong interest in “terroir” to a certain detachment from it

Advisors/Committee Members: Williot, Jean-Pierre (thesis director).

Subjects/Keywords: Patrimoine; Alimentation; Touraine; Tourisme; Régionalisme; Expositions; Foires; Agriculture; Viticulture; Commerce; Jardin de la France; Heritage; Food; Touraine; Loire Valley; Tourism; Regionalism; Exhibitions; Fairs; Agriculture; Trade; Garden of France

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Raduget, N. (2015). Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990 : Touraine food heritage from the 1880s to 1990. (Doctoral Dissertation). Université François-Rabelais de Tours. Retrieved from http://www.theses.fr/2015TOUR2016

Chicago Manual of Style (16^th Edition):

Raduget, Nicolas. “Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990 : Touraine food heritage from the 1880s to 1990.” 2015. Doctoral Dissertation, Université François-Rabelais de Tours. Accessed January 23, 2021. http://www.theses.fr/2015TOUR2016.

MLA Handbook (7^th Edition):

Raduget, Nicolas. “Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990 : Touraine food heritage from the 1880s to 1990.” 2015. Web. 23 Jan 2021.

Vancouver:

Raduget N. Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990 : Touraine food heritage from the 1880s to 1990. [Internet] [Doctoral dissertation]. Université François-Rabelais de Tours; 2015. [cited 2021 Jan 23]. Available from: http://www.theses.fr/2015TOUR2016.

Council of Science Editors:

Raduget N. Les acteurs et les voies de la mise en valeur du patrimoine alimentaire de la Touraine des années 1880 à 1990 : Touraine food heritage from the 1880s to 1990. [Doctoral Dissertation]. Université François-Rabelais de Tours; 2015. Available from: http://www.theses.fr/2015TOUR2016

Jönköping University

8. Åkerlund, Katarina. What Value Can Trade Fairs Bring to Companies? : A Study of Elmia Subcontractors.

Degree: Business Administration, 2006, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-468

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Sammanfattning Bakgrund Mässor har funnits väldigt länge och de är fortfarande en av de mest popu-lära marknadsföringsaktiviteterna hos företag. Ett stort problem som utstäl-lande… (more)

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Sammanfattning Bakgrund Mässor har funnits väldigt länge och de är fortfarande en av de mest popu-lära marknadsföringsaktiviteterna hos företag. Ett stort problem som utstäl-lande företag har haft under en lång tid är att det är svårt att utvärdera vilket värde som mässorna kan ge till de utställande företagen. När det är dåliga ekonomiska tider är det lätt för ledningen i ett företag att skära ner mäss-budgeten eftersom företagen oftast inte har några siffror på vilka fördelar det ger att ställa ut. Jönköpingsregionen är ett område med många underle-verantörer och är också sedd som en väldigt central plats i Sverige eftersom det är ’nära’ till allt. Underleverantörerna har inga egna produkter utan till-verkar dem i nära samarbete med sina kunder. Därför är mötet med kun-derna jätteviktigt och mässorna är ett viktigt medium för att träffa andra från branschen. Syfte Syftet med den här uppsatsen är att undersöka vilket värde som mässorna ger till utställande underleverantörer i Jönköpingsområdet. Metod Metoden som har använts i den här uppsatsen är kvalitativ med djupinter-vjuer med åtta företag som ställer ut på Elmia Underleverantör. Detta gjor-des för att samla data från många företag med olika synsätt och perspektiv på vad värde är och vilket värde mässorna ger till deras företag. Studien är av beskrivande karaktär då detta passar bra in på den kvalitativa metoden som vi använt. Resultat Värdet som företagen får av mässdeltagandet sammanfattas i ordet kvalitet i bemärkelsen det kvalitativa mötet, budskapet, upplevelsen, imagen av att vara ekonomiskt stabilt och trovärdigt, förstärkta kontakter, förstärkt varu-märke, internt och ekonomiskt värde, värdet i att se nya möjligheter, pre-sentera nya varumärken och möta nya kundgrupper. För att förenkla en ut-värdering av mässan bör utställarna sätta upp mer kortsiktiga mål som lätta-re kan mätas och relateras enbart till mässan.

Abstract Background Trade fairs have existed for a very long time but it is still one of the most popular marketing activities performed by companies. One big problem that has faced exhibiting companies for a long time is that it is hard to evaluate what value the trade fairs can bring to the exhibiting company. In rough economical times it is easy for the top management in a company to cut in the trade fair budget since commonly they do not have any numbers providing the benefits of exhibiting. Jönköping is a region where many subcontracting companies are located and it is also seen as a central place in Sweden by many companies since it is ‘close’ to everything. The subcontracting companies do not have any own products but instead make them in close collaboration with their customers. Therefore the meeting with customers is of great importance and the fair is an important medium for meeting with the industry. Purpose The purpose of this thesis is to investigate what value the trade fairs bring to the exhibiting subcontracting companies in the Jönköping region. Method The method that has…

Subjects/Keywords: Value; Subcontractors; Trade fairs; Värde; Underleverantör; Mässor; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Åkerlund, K. (2006). What Value Can Trade Fairs Bring to Companies? : A Study of Elmia Subcontractors. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Åkerlund, Katarina. “What Value Can Trade Fairs Bring to Companies? : A Study of Elmia Subcontractors.” 2006. Thesis, Jönköping University. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Åkerlund, Katarina. “What Value Can Trade Fairs Bring to Companies? : A Study of Elmia Subcontractors.” 2006. Web. 23 Jan 2021.

Vancouver:

Åkerlund K. What Value Can Trade Fairs Bring to Companies? : A Study of Elmia Subcontractors. [Internet] [Thesis]. Jönköping University; 2006. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Åkerlund K. What Value Can Trade Fairs Bring to Companies? : A Study of Elmia Subcontractors. [Thesis]. Jönköping University; 2006. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

9. Gajdíková, Zuzana. Urbanistické řešení areálu Výstaviště Brno: Urban design Výstaviště Brno.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/35534

► The subject of the thesis is the urban design of the Exhibition Brno and its idea of using in the long term horizon. The basic… (more)

Subjects/Keywords: výstaviště; Veletrhy Brno; transformace území; urbanistický návrh; Brno; Pisárky; exhibition grounds; Trade Fairs Brno; transformation of the area; urban design; Brno; Pisárky

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Gajdíková, Z. (2019). Urbanistické řešení areálu Výstaviště Brno: Urban design Výstaviště Brno. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/35534

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Gajdíková, Zuzana. “Urbanistické řešení areálu Výstaviště Brno: Urban design Výstaviště Brno.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021. http://hdl.handle.net/11012/35534.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Gajdíková, Zuzana. “Urbanistické řešení areálu Výstaviště Brno: Urban design Výstaviště Brno.” 2019. Web. 23 Jan 2021.

Vancouver:

Gajdíková Z. Urbanistické řešení areálu Výstaviště Brno: Urban design Výstaviště Brno. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11012/35534.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gajdíková Z. Urbanistické řešení areálu Výstaviště Brno: Urban design Výstaviště Brno. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/35534

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Jonasson, Sara. Varför mässor? Medverkar man bara för att? - En studie av Sandvik AB.

Degree: Business Administration and Economics, 2008, University of Gävle

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-690

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SYFTE: Vårt syfte är att analysera Sandvik AB:s mässdeltagande genom intervjuer med nyckelpersoner inom företaget. Fokus ligger på hur dessa uppfattar företagets medverkan på… (more)

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SYFTE: Vårt syfte är att analysera Sandvik AB:s mässdeltagande genom intervjuer med nyckelpersoner inom företaget. Fokus ligger på hur dessa uppfattar företagets medverkan på mässor. Dessutom har vi efter samråd med Sandvik AB valt att presentera förslag till hur företaget kan effektivisera sin mässmedverkan. METOD: De empiriska data som insamlades skedde genom intervjuer med anställda vid Sandvik AB:s bolag. Våra intervjuer genomfördes med en kvalitativ metod. Vi ville skapa en öppen dialog mellan oss och respondenterna varav frågorna framställdes med detta i åtanke. I maj besökte vi SPCI 2008 i Älvsjö, världens största mässa för pappersindustrin. På mässan genomfördes intervjuer med slumpvis valda besökare. Detta utfördes för att vi skulle få en uppfattning angående besökarnas orsak till att besöka mässor. RESULTAT OCH SLUTSATS: Våra slutsatser visar att Sandvik AB främst medverkar på mässor för att träffa existerande och potentiella kunder men även för att introducera nya produkter. Forumet ger företaget en möjlighet att träffa ett stort antal besökare på ett fåtal dagar vilket är både tid- och resurssparande. För att besökarna ska behålla Sandvik AB i minnet efter mässor är det viktigt att företaget skiljer sig från de andra utställarna. Detta kan ske i form av inbjudningar, utseendet på montern samt aktiviteter under mässan. Vi har genom studien kommit fram till att det är svårt, nästintill omöjligt att sätta kvantitativa mål för en mässa. Det kan ta flera år efter genomförd mässa för att besökarna ska utvecklas och bli kunder. På så sätt blir det komplicerat att koppla en viss affär till en specifik mässa. Både teorin och empirin diskuterar att antal leads är ett bra sätt att mäta om en mässa varit framgångsrik. Vi menar att detta inte är ett tillförlitligt tillvägagångssätt då osäkerheten och skillnaden av leads är omfattande. Väljer man ändå att mäta mässan på detta sätt anser vi att det krävs en kategorisering av olika slag leads för att få så pålitligt resultat som möjligt. FÖRSLAG TILL FORTSATT FORSKNING: Då tidigare forskning kring mässor är begränsat finns vidare behov av studier i ämnet. Det finns utrymme för många riktningar och frågeställningar som ej tidigare granskats. Denna uppsats skulle kunna kompletteras med en framtida studie för att få en djupare insyn om effekterna av Sandvik AB:s medverkan på mässor. Vid fortsatta studier skulle även undersökningar av stålindustrin i dess helhet kunna undersökas. UPPSATSENS BIDRAG: Vi anser att vår studie ligger till grund för en fortsatt utveckling av Sandvik AB:s mässdeltagande. De slutsatser som vår uppsats resulterat i är värdefulla gällande företagets förståelse angående mässor.

AIM: Our aim is to analyze Sandvik AB:s contribution at trade fairs through interviews with key persons within the company. The focus of the essay is to describe how these participants consider the company’s contribution at trade fairs. After consultations with Sandvik AB we decided to present several proposals what the company…

Subjects/Keywords: The role of the personnel; Booth activities; Sandvik AB; Trade Fairs; Contribution at trade fairs; Objectives oftrade fairs; Leads; Sandvik AB; Mässor; Mässmedverkan; Målsättning för mässor,; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Jonasson, S. (2008). Varför mässor? Medverkar man bara för att? - En studie av Sandvik AB. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-690

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Jonasson, Sara. “Varför mässor? Medverkar man bara för att? - En studie av Sandvik AB.” 2008. Thesis, University of Gävle. Accessed January 23, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-690.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Jonasson, Sara. “Varför mässor? Medverkar man bara för att? - En studie av Sandvik AB.” 2008. Web. 23 Jan 2021.

Vancouver:

Jonasson S. Varför mässor? Medverkar man bara för att? - En studie av Sandvik AB. [Internet] [Thesis]. University of Gävle; 2008. [cited 2021 Jan 23]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-690.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jonasson S. Varför mässor? Medverkar man bara för att? - En studie av Sandvik AB. [Thesis]. University of Gävle; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-690

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Carvalho, Kleber Santos. Pavilhões e centros de exposições em São Paulo: cidadelas modernas do mundo globalizado.

Degree: Mestrado, Projeto de Arquitetura, 2009, University of São Paulo

URL: http://www.teses.usp.br/teses/disponiveis/16/16138/tde-22032010-163041/ ;

►

Este trabalho estuda as edificações denominadas Pavilhão e Centros de Exposição, com total da área coberta para exposições superior a 20.000m², na cidade de São… (more)

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Este trabalho estuda as edificações denominadas Pavilhão e Centros de Exposição, com total da área coberta para exposições superior a 20.000m², na cidade de São Paulo. Inicialmente são apresentados os antecedentes das atividades que precederam as atuais Feiras de Negócios e Exposições Industriais e seu rebatimento no espaço desde a antiguidade clássica, passando pelas feiras medievais e pela revolução industrial na Europa até as Exposições Universais, num passado mais recente. A partir desse levantamento é detalhada a operacionalidade dessa tipologia, seus agentes e as relações entre as suas principais atividades, o local onde se encontram e outros equipamentos urbanos com funções complementares. Em seguida, são analisados os exemplos nesta Capital e em outras cidades, procurando extrair os componentes que confi guram um pavilhão ou centro de exposições. Com essa análise chega-se a um programa geral proposto e à representação gráfi ca do arranjo físico dessas edificações (fl uxograma). Por fim, a partir do estudo da dinâmica das feiras e exposições são identifi cadas características que podem influenciar e/ ou determinar a necessidade e confi guração dos espaços. São então apresentadas as principais conclusões sobre o tema central, como contribuições em futuros estudos de exemplares desse tipo de edifi cação, seja para reforma, requalificação ou novas implantações.

This paper studies the types of buildings called Pavilions and Exhibition Centers of a covered area in excess of 20,000 sq. m. (215.28 sq. ft) as exhibition space existing in the city of São Paulo. First, a survey is presented on the background of the developments that preceded the current Trade Fairs and Industrial Shows and their reverberations in space, from Classical Antiquity, through Medieval Fairs and the Industrial Revolution in Europe to the Universal Exhibitions. Based on that framework, the operationality of this typology, its agents and the relations underlying its main activities, their location and other urban facilities with complementary functions are detailed. Next, examples from our state capital and from other cities are reviewed, in an attempt to draw the components that characterize a pavilion or exhibition center. These approaches lead the way to a proposed general program and to the graphic representation of the physical layout of these buildings (fl ow chart). Finally, a study on the dynamics of fairs and exhibitions identifi es the characteristics capable of exerting an infl uence and/or determining the need and confi guration of spaces. The main conclusions on the core theme are then set out as a contribution to future studies on this type of construction, whether for the purpose of construction renovation or retrofi tting or for new implementation.

Advisors/Committee Members: Machado, Lucio Gomes.

Subjects/Keywords: Architectural typology; Business tourism; Centros de exposição; Convention tourism; Equipamentos urbanos; Eventos; Events; Exhibition pavilions; Exposições industriais; Feiras de negócios; Industrial exhibitions; Pavilhões; Tipologia arquitetônica; Trade fairs; Turismo de negócios; Type of buildings; Urban facilities.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Carvalho, K. S. (2009). Pavilhões e centros de exposições em São Paulo: cidadelas modernas do mundo globalizado. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/16/16138/tde-22032010-163041/ ;

Chicago Manual of Style (16^th Edition):

Carvalho, Kleber Santos. “Pavilhões e centros de exposições em São Paulo: cidadelas modernas do mundo globalizado.” 2009. Masters Thesis, University of São Paulo. Accessed January 23, 2021. http://www.teses.usp.br/teses/disponiveis/16/16138/tde-22032010-163041/ ;.

MLA Handbook (7^th Edition):

Carvalho, Kleber Santos. “Pavilhões e centros de exposições em São Paulo: cidadelas modernas do mundo globalizado.” 2009. Web. 23 Jan 2021.

Vancouver:

Carvalho KS. Pavilhões e centros de exposições em São Paulo: cidadelas modernas do mundo globalizado. [Internet] [Masters thesis]. University of São Paulo; 2009. [cited 2021 Jan 23]. Available from: http://www.teses.usp.br/teses/disponiveis/16/16138/tde-22032010-163041/ ;.

Council of Science Editors:

Carvalho KS. Pavilhões e centros de exposições em São Paulo: cidadelas modernas do mundo globalizado. [Masters Thesis]. University of São Paulo; 2009. Available from: http://www.teses.usp.br/teses/disponiveis/16/16138/tde-22032010-163041/ ;

12. Favre, Guillaume. Des rencontres dans la mondialisation : réseaux et apprentissages dans un salon de distribution de programmes de télévision en Afrique sub-saharienne : Face to face meetings and globalization : Networks and collective learning in a trade fair for TV programs in Sub-Saharan Africa.

Degree: Docteur es, Sociologie, 2014, Paris 9

URL: http://www.theses.fr/2014PA090045

►

Cette thèse propose d’étudier la construction sociale d’un marché des programmes de télévision en Afrique subsaharienne. A travers l’étude d’un salon où se rencontrent acheteurs… (more)

▼

Cette thèse propose d’étudier la construction sociale d’un marché des programmes de télévision en Afrique subsaharienne. A travers l’étude d’un salon où se rencontrent acheteurs (chaînes de télévision et intermédiaires de distributions) et vendeurs de programmes de télévision (studios, entreprises de distribution et producteurs indépendants), nous cherchons à comprendre comment ce salon entraîne la formation d’un milieu social et participe à l’intégration du marché africain des programmes au marché mondial. En effet, jusque dans les années 2000, une grande partie des chaînes de télévision africaines obtenaient des programmes gratuitement via plusieurs canaux. De lentes évolutions des règlementations et des infrastructures ont conduit ce secteur à adopter peu à peu un fonctionnement marchand. Le salon que nous étudions participe à ce processus puisqu’il est le premier à regrouper des distributeurs internationaux et des chaînes africaines. A travers une enquête ethnographique et trois analyses de réseaux d’échanges d’informations entre les participants menées durant trois ans au cours de différentes éditions du salon, cette thèse étudie comment plusieurs normes marchandes coexistent dans ce salon. Nous étudions le processus d’apprentissage collectif entre les participants du salon et montrons comment cet apprentissage favorise la sélection de normes marchandes communes.

In this dissertation, we analyze the social construction of a market of TV programs in Sub-Saharan Africa. Based on the study of a trade fair where buyers (TV channels, distribution intermediaries) and sellers of TV programs (studios, distributors and independent producers) can meet, negotiate, discuss, and close deals, we try to understand how this event participates in the transformation of the ways in which TV programs were “exchanged” in Africa and in the integration of the African TV programs market into the global one. TV programs distribution at the global level has long been considered to be a market. But until recently in Sub-Saharan Africa, TV channels used to acquire programs “for free” through diverse ways. Political, economic and technical evolutions have slowly transformed this sector into a market. The trade fair under examination in this research plays a central role in this evolution because it is the first to bring together the microcosm of this industry. We studied this event for three years and ran three surveys in order to collect social network data and analyze informal information exchange networks between attendees of the events. We study how trade fairs attendees learn from each other and define, select and share market values, norms and rules.

Advisors/Committee Members: Lazega, Emmanuel (thesis director).

Subjects/Keywords: Marché des programmes; Salons; Foires; Sociologie économique; Apprentissage collectif; Analyse des réseaux sociaux; Mondialisation; Régulation; Études sociales de la valeur; TV programs market; Trade fairs; Economic sociology; Collective learning; Social network analysis; Globalization; Regulation; Valuation studies; 302.2

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Favre, G. (2014). Des rencontres dans la mondialisation : réseaux et apprentissages dans un salon de distribution de programmes de télévision en Afrique sub-saharienne : Face to face meetings and globalization : Networks and collective learning in a trade fair for TV programs in Sub-Saharan Africa. (Doctoral Dissertation). Paris 9. Retrieved from http://www.theses.fr/2014PA090045

Chicago Manual of Style (16^th Edition):

Favre, Guillaume. “Des rencontres dans la mondialisation : réseaux et apprentissages dans un salon de distribution de programmes de télévision en Afrique sub-saharienne : Face to face meetings and globalization : Networks and collective learning in a trade fair for TV programs in Sub-Saharan Africa.” 2014. Doctoral Dissertation, Paris 9. Accessed January 23, 2021. http://www.theses.fr/2014PA090045.

MLA Handbook (7^th Edition):

Favre, Guillaume. “Des rencontres dans la mondialisation : réseaux et apprentissages dans un salon de distribution de programmes de télévision en Afrique sub-saharienne : Face to face meetings and globalization : Networks and collective learning in a trade fair for TV programs in Sub-Saharan Africa.” 2014. Web. 23 Jan 2021.

Vancouver:

Favre G. Des rencontres dans la mondialisation : réseaux et apprentissages dans un salon de distribution de programmes de télévision en Afrique sub-saharienne : Face to face meetings and globalization : Networks and collective learning in a trade fair for TV programs in Sub-Saharan Africa. [Internet] [Doctoral dissertation]. Paris 9; 2014. [cited 2021 Jan 23]. Available from: http://www.theses.fr/2014PA090045.

Council of Science Editors:

Favre G. Des rencontres dans la mondialisation : réseaux et apprentissages dans un salon de distribution de programmes de télévision en Afrique sub-saharienne : Face to face meetings and globalization : Networks and collective learning in a trade fair for TV programs in Sub-Saharan Africa. [Doctoral Dissertation]. Paris 9; 2014. Available from: http://www.theses.fr/2014PA090045

13. Brailly, Julien. Coopérer pour résister : interactions marchandes et réseaux multiniveaux dans un salon d'échanges de programmes de télévision en Europe Centrale et Orientale : Cooperating to resist : commercial interactions and multilevel networks on trade fairs for television program in Central and Oriental Europe.

Degree: Docteur es, Sociologie, 2014, Paris 9

URL: http://www.theses.fr/2014PA090066

►

Aujourd'hui, dans de nombreux pays, les programmes de télévision de quelques entreprises américaines, les Majors, sont les plus populaires auprès des téléspectateurs. Cette thèse propose… (more)

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Aujourd'hui, dans de nombreux pays, les programmes de télévision de quelques entreprises américaines, les Majors, sont les plus populaires auprès des téléspectateurs. Cette thèse propose d'étudier le processus d'uniformisation culturelle qui a rendu ce phénomène possible en se concentrant sur les interactions commerciales sur le marché de la distribution de programmes de télévision. Nous avons choisi d'observer à la fois les acteurs qui portent cette uniformisation, les Majors, et les autres, qui essaient de résister. Pour ce faire, nous avons privilégié une entrée par les salons. En effet, ce secteur est structuré par un ensemble de salons et festivals, rythmant l'année. La stratégie de captation des Majors consiste à pratiquer des contrats exclusifs et à adopter un comportement de passager clandestin sur les salons. Durant ces derniers, ils sortent de la place de marché officielle, tout en restant à proximité, afin d'attirer les plus gros acheteurs. Ces comportements sont tolérés, car, pour un salon, la participation des Majors est une condition nécessaire à son succès du fait de leur popularité auprès des acheteurs. Au moyen d'une enquête ethnographique, d'une analyse des réseaux d'échanges d'informations et de rendez-vous entre individus, et d'une analyse des réseaux de contrats entre organisations reconstruits sur le principal salon en Europe Centrale et Orientale, nous montrons que les plus faibles peuvent résister en coopérant. Cette coopération correspond souvent à des mécanismes triadiques locaux, à la fois multiniveaux, multimilieux et multiplexes, que nous identifions avec leurs sous-structures et leurs conditions d'apparition, et dont nous testons la probabilité d'occurrence.

Today television programs produced by a few American companies, the Majors, are among the most popular with viewers. This dissertation examines the process of cultural uniformisation that has driven this phenomenon by focusing on commercial interactions in the global distribution market for television programs. We observe both the actors who promote this uniformisation, the Majors, and the others, who try to resist it. To do this we look at how trade fairs in this sector work. Indeed, this industry is structured by a set of recurrent and annual trade fairs and festivals. The captation strategy of the Majors consists in offering only exclusive contracts and free-riding on the trade fairs themselves. During these events, they leave the official marketplace while remaining in the close vicinity in order to organize private screenings and attract the buyers with the deepest pockets. This behavior is tolerated because the participation, at least formal, ofthe Majors is vital for the organizers of the trade fairs due to the popularity of their production with buyers and the public. Based on ethnographic observations, organizational analyses and a multilevel network study (i.e. inter-individual networks of information exchange and of scheduled meetings, and inter-organizational networks of contracts between companies) in the main…

Advisors/Committee Members: Lazega, Emmanuel (thesis director), David, Albert (thesis director).

Subjects/Keywords: Réseaux sociaux; Approche néo-Structurale; Apprentissage collectif; Sociologie économique; Coopération entre concurrents; Mondialisation culturelle; Réseaux multiniveaux et multimilieux; Salons; Foires; Social networks; Neo-Structural approach; Collective learning; Economic sociology; Cooperation among competitors; Cultural globalization; Multilevel networks; Multimilieux networks; Multiplex networks; Trade fairs; 302.2

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Brailly, J. (2014). Coopérer pour résister : interactions marchandes et réseaux multiniveaux dans un salon d'échanges de programmes de télévision en Europe Centrale et Orientale : Cooperating to resist : commercial interactions and multilevel networks on trade fairs for television program in Central and Oriental Europe. (Doctoral Dissertation). Paris 9. Retrieved from http://www.theses.fr/2014PA090066

Chicago Manual of Style (16^th Edition):

Brailly, Julien. “Coopérer pour résister : interactions marchandes et réseaux multiniveaux dans un salon d'échanges de programmes de télévision en Europe Centrale et Orientale : Cooperating to resist : commercial interactions and multilevel networks on trade fairs for television program in Central and Oriental Europe.” 2014. Doctoral Dissertation, Paris 9. Accessed January 23, 2021. http://www.theses.fr/2014PA090066.

MLA Handbook (7^th Edition):

Brailly, Julien. “Coopérer pour résister : interactions marchandes et réseaux multiniveaux dans un salon d'échanges de programmes de télévision en Europe Centrale et Orientale : Cooperating to resist : commercial interactions and multilevel networks on trade fairs for television program in Central and Oriental Europe.” 2014. Web. 23 Jan 2021.

Vancouver:

Brailly J. Coopérer pour résister : interactions marchandes et réseaux multiniveaux dans un salon d'échanges de programmes de télévision en Europe Centrale et Orientale : Cooperating to resist : commercial interactions and multilevel networks on trade fairs for television program in Central and Oriental Europe. [Internet] [Doctoral dissertation]. Paris 9; 2014. [cited 2021 Jan 23]. Available from: http://www.theses.fr/2014PA090066.

Council of Science Editors:

Brailly J. Coopérer pour résister : interactions marchandes et réseaux multiniveaux dans un salon d'échanges de programmes de télévision en Europe Centrale et Orientale : Cooperating to resist : commercial interactions and multilevel networks on trade fairs for television program in Central and Oriental Europe. [Doctoral Dissertation]. Paris 9; 2014. Available from: http://www.theses.fr/2014PA090066

Texas Tech University

14. Hernandez, Marbelia. Architecture: a form of cultural expression reversing social degradation.

Degree: Architecture, 1988, Texas Tech University

URL: http://hdl.handle.net/2346/10043

None

Subjects/Keywords: Identity (Philosophical concept); Biculturalism; Bazaars (Markets) – Design; Secondhand trade; Fairs – Design; Matamoros (Tamaulipas, Mexico)

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hernandez, M. (1988). Architecture: a form of cultural expression reversing social degradation. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/10043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Hernandez, Marbelia. “Architecture: a form of cultural expression reversing social degradation.” 1988. Thesis, Texas Tech University. Accessed January 23, 2021. http://hdl.handle.net/2346/10043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Hernandez, Marbelia. “Architecture: a form of cultural expression reversing social degradation.” 1988. Web. 23 Jan 2021.

Vancouver:

Hernandez M. Architecture: a form of cultural expression reversing social degradation. [Internet] [Thesis]. Texas Tech University; 1988. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/2346/10043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hernandez M. Architecture: a form of cultural expression reversing social degradation. [Thesis]. Texas Tech University; 1988. Available from: http://hdl.handle.net/2346/10043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Brno University of Technology

15. Matochová, Jolana. Uplatnění marketingu v řízení podniků, zaměřených na poskytování služeb: Marketing in Service-oriented Companies.

Degree: 2019, Brno University of Technology

URL: http://hdl.handle.net/11012/3542

► In my final project I decided to attend to the company Veletrhy Brno, a. s., which product, thus fairs, I investigate as a marketing tool.… (more)

Subjects/Keywords: Marketing; marketingové řízení; strategie; plánování; analýza SWOT; marketingový mix; komunikační mix; výstavy a veletrhy; marketingový průzkum; sociální síť; Marketing; marketing management; strategy; planning; SWOT analysis; marketing mix; communications mix; exhibitions and trade fairs; market research; social network; concept of fair

Record Details Similar Records Cite « Share

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Matochová, J. (2019). Uplatnění marketingu v řízení podniků, zaměřených na poskytování služeb: Marketing in Service-oriented Companies. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/3542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Matochová, Jolana. “Uplatnění marketingu v řízení podniků, zaměřených na poskytování služeb: Marketing in Service-oriented Companies.” 2019. Thesis, Brno University of Technology. Accessed January 23, 2021. http://hdl.handle.net/11012/3542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Matochová, Jolana. “Uplatnění marketingu v řízení podniků, zaměřených na poskytování služeb: Marketing in Service-oriented Companies.” 2019. Web. 23 Jan 2021.

Vancouver:

Matochová J. Uplatnění marketingu v řízení podniků, zaměřených na poskytování služeb: Marketing in Service-oriented Companies. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2021 Jan 23]. Available from: http://hdl.handle.net/11012/3542.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matochová J. Uplatnění marketingu v řízení podniků, zaměřených na poskytování služeb: Marketing in Service-oriented Companies. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/3542

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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Open Access Theses and Dissertations