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You searched for subject:(Target audiences). Showing records 1 – 4 of 4 total matches.

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University of Florida

1. Go, Eun. Effects of Anti-Alcohol Message Types on Rebellious-Risk Takers.

Degree: MA, Mass Communication - Journalism and Communications, 2010, University of Florida

 The present study examines how college students process humorous and fear-arousing messages differently based on their rebellious tendency. Especially, to explore how high rebellious risk… (more)

Subjects/Keywords: Advertising campaigns; Alcoholic beverages; Alcohols; Binge drinking; College students; Discounting; Habitual behavior; Humor; T tests; Target audiences; binge, fear, humorous, rebellious, risk

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Go, E. (2010). Effects of Anti-Alcohol Message Types on Rebellious-Risk Takers. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0042156

Chicago Manual of Style (16th Edition):

Go, Eun. “Effects of Anti-Alcohol Message Types on Rebellious-Risk Takers.” 2010. Masters Thesis, University of Florida. Accessed November 27, 2020. https://ufdc.ufl.edu/UFE0042156.

MLA Handbook (7th Edition):

Go, Eun. “Effects of Anti-Alcohol Message Types on Rebellious-Risk Takers.” 2010. Web. 27 Nov 2020.

Vancouver:

Go E. Effects of Anti-Alcohol Message Types on Rebellious-Risk Takers. [Internet] [Masters thesis]. University of Florida; 2010. [cited 2020 Nov 27]. Available from: https://ufdc.ufl.edu/UFE0042156.

Council of Science Editors:

Go E. Effects of Anti-Alcohol Message Types on Rebellious-Risk Takers. [Masters Thesis]. University of Florida; 2010. Available from: https://ufdc.ufl.edu/UFE0042156


University of Florida

2. Lee, Kyung Yul, 1958-. Evaluating the effectiveness of television advertising schedules in terms of advertising exposure.

Degree: PhD, Journalism and Communications, 1995, University of Florida

Subjects/Keywords: Advertising; Advertising media; Advertising research; Advertising to sales ratios; Audiences; Modeling; News content; Regression analysis; Target audiences; Television commercials

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, Kyung Yul, 1. (1995). Evaluating the effectiveness of television advertising schedules in terms of advertising exposure. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00040994

Chicago Manual of Style (16th Edition):

Lee, Kyung Yul, 1958-. “Evaluating the effectiveness of television advertising schedules in terms of advertising exposure.” 1995. Doctoral Dissertation, University of Florida. Accessed November 27, 2020. https://ufdc.ufl.edu/AA00040994.

MLA Handbook (7th Edition):

Lee, Kyung Yul, 1958-. “Evaluating the effectiveness of television advertising schedules in terms of advertising exposure.” 1995. Web. 27 Nov 2020.

Vancouver:

Lee, Kyung Yul 1. Evaluating the effectiveness of television advertising schedules in terms of advertising exposure. [Internet] [Doctoral dissertation]. University of Florida; 1995. [cited 2020 Nov 27]. Available from: https://ufdc.ufl.edu/AA00040994.

Council of Science Editors:

Lee, Kyung Yul 1. Evaluating the effectiveness of television advertising schedules in terms of advertising exposure. [Doctoral Dissertation]. University of Florida; 1995. Available from: https://ufdc.ufl.edu/AA00040994


University of Florida

3. Park, Hyunsoo, 1966-. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.

Degree: PhD, Mass Communication, 1998, University of Florida

Subjects/Keywords: Advertising; Advertising campaigns; Advertising expenditures; Advertising media; Advertising research; Advertising to sales ratios; Brands; Consumer advertising; Modeling; Target audiences

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, Hyunsoo, 1. (1998). Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00017634

Chicago Manual of Style (16th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Doctoral Dissertation, University of Florida. Accessed November 27, 2020. https://ufdc.ufl.edu/AA00017634.

MLA Handbook (7th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Web. 27 Nov 2020.

Vancouver:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Internet] [Doctoral dissertation]. University of Florida; 1998. [cited 2020 Nov 27]. Available from: https://ufdc.ufl.edu/AA00017634.

Council of Science Editors:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Doctoral Dissertation]. University of Florida; 1998. Available from: https://ufdc.ufl.edu/AA00017634


University of Florida

4. Tamariz, Gabriela P. Reaching and Retaining U.S. Hispanic audience on television.

Degree: MA, Mass Communication - Journalism and Communications, 2015, University of Florida

 This research examines television networks that target the U.S. Hispanic demographic, their content development and marketing strategies, programming schedules and the challenges they face targeting… (more)

Subjects/Keywords: Acculturation; Audiences; Demography; Hispanics; Marketing; Multiculturalism; News content; Target audiences; Television networks; Television programs; bicultural  – hispanic  – latino  – marketing  – multicultural  – television; City of Hollywood ( local )

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tamariz, G. P. (2015). Reaching and Retaining U.S. Hispanic audience on television. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0049365

Chicago Manual of Style (16th Edition):

Tamariz, Gabriela P. “Reaching and Retaining U.S. Hispanic audience on television.” 2015. Masters Thesis, University of Florida. Accessed November 27, 2020. https://ufdc.ufl.edu/UFE0049365.

MLA Handbook (7th Edition):

Tamariz, Gabriela P. “Reaching and Retaining U.S. Hispanic audience on television.” 2015. Web. 27 Nov 2020.

Vancouver:

Tamariz GP. Reaching and Retaining U.S. Hispanic audience on television. [Internet] [Masters thesis]. University of Florida; 2015. [cited 2020 Nov 27]. Available from: https://ufdc.ufl.edu/UFE0049365.

Council of Science Editors:

Tamariz GP. Reaching and Retaining U.S. Hispanic audience on television. [Masters Thesis]. University of Florida; 2015. Available from: https://ufdc.ufl.edu/UFE0049365

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