Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for subject:(Stealth marketing). Showing records 1 – 19 of 19 total matches.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters


Université Catholique de Louvain

1. Lefèbvre, Romain. L'utilisation des vidéos virales et du stealth marketing dans la promotion du cinéma.

Degree: 2016, Université Catholique de Louvain

Le mémoire s'attarde sur la problématique du marketing viral dans le domaine cinéma. Après l'analyse du marché du cinéma, quatre campagnes virales sont étudiées: Carrie,… (more)

Subjects/Keywords: Marketing; Stealth marketing; cinema; movies; viral; viral marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lefèbvre, R. (2016). L'utilisation des vidéos virales et du stealth marketing dans la promotion du cinéma. (Thesis). Université Catholique de Louvain. Retrieved from http://hdl.handle.net/2078.1/thesis:6969

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lefèbvre, Romain. “L'utilisation des vidéos virales et du stealth marketing dans la promotion du cinéma.” 2016. Thesis, Université Catholique de Louvain. Accessed April 03, 2020. http://hdl.handle.net/2078.1/thesis:6969.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lefèbvre, Romain. “L'utilisation des vidéos virales et du stealth marketing dans la promotion du cinéma.” 2016. Web. 03 Apr 2020.

Vancouver:

Lefèbvre R. L'utilisation des vidéos virales et du stealth marketing dans la promotion du cinéma. [Internet] [Thesis]. Université Catholique de Louvain; 2016. [cited 2020 Apr 03]. Available from: http://hdl.handle.net/2078.1/thesis:6969.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lefèbvre R. L'utilisation des vidéos virales et du stealth marketing dans la promotion du cinéma. [Thesis]. Université Catholique de Louvain; 2016. Available from: http://hdl.handle.net/2078.1/thesis:6969

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Cohen, Olivia. What are the Effects of the Online Stealth Marketing on the Consumerâs Behavior?.

Degree: Master, Business Management, 2014, NSYSU

 The central research question of this thesis is the following: What are the effects of the online stealth marketing on the consumers behaviors? Sub-research questions… (more)

Subjects/Keywords: Stealth marketing; blogs; word-of-mouth; e-marketing; internet; forums

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cohen, O. (2014). What are the Effects of the Online Stealth Marketing on the Consumerâs Behavior?. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725114-110727

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cohen, Olivia. “What are the Effects of the Online Stealth Marketing on the Consumerâs Behavior?.” 2014. Thesis, NSYSU. Accessed April 03, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725114-110727.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cohen, Olivia. “What are the Effects of the Online Stealth Marketing on the Consumerâs Behavior?.” 2014. Web. 03 Apr 2020.

Vancouver:

Cohen O. What are the Effects of the Online Stealth Marketing on the Consumerâs Behavior?. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Apr 03]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725114-110727.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cohen O. What are the Effects of the Online Stealth Marketing on the Consumerâs Behavior?. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725114-110727

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

3. Martinsson, Mattias. Öppet eller dolt? : En studie om viral marknadsföring på Youtube.

Degree: Linnaeus School of Business and Economics, 2011, Linnaeus University

  Abstract Purpose The purpose of this thesis is to examine the Swedish students’ habits regarding videos on Youtube and create an understanding towards what… (more)

Subjects/Keywords: Viral marketing; Youtube; Product placement; Stealth marketing; Business Administration; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Martinsson, M. (2011). Öppet eller dolt? : En studie om viral marknadsföring på Youtube. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13334

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Martinsson, Mattias. “Öppet eller dolt? : En studie om viral marknadsföring på Youtube.” 2011. Thesis, Linnaeus University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13334.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Martinsson, Mattias. “Öppet eller dolt? : En studie om viral marknadsföring på Youtube.” 2011. Web. 03 Apr 2020.

Vancouver:

Martinsson M. Öppet eller dolt? : En studie om viral marknadsföring på Youtube. [Internet] [Thesis]. Linnaeus University; 2011. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13334.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martinsson M. Öppet eller dolt? : En studie om viral marknadsföring på Youtube. [Thesis]. Linnaeus University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13334

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

4. Petersson, Viktor. Stealth Marketing : The art of deceiving consumers.

Degree: Linnaeus School of Business and Economics, 2010, Linnaeus University

  Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010   Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad… (more)

Subjects/Keywords: Stealth marketing; Business Administration; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Petersson, V. (2010). Stealth Marketing : The art of deceiving consumers. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11246

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Petersson, Viktor. “Stealth Marketing : The art of deceiving consumers.” 2010. Thesis, Linnaeus University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11246.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Petersson, Viktor. “Stealth Marketing : The art of deceiving consumers.” 2010. Web. 03 Apr 2020.

Vancouver:

Petersson V. Stealth Marketing : The art of deceiving consumers. [Internet] [Thesis]. Linnaeus University; 2010. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11246.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Petersson V. Stealth Marketing : The art of deceiving consumers. [Thesis]. Linnaeus University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11246

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Gustafsson, Maria. ”Advertising Nouveau” : en studie om okonventionell marknadsföring.

Degree: Business and IT, 2014, University of Borås

  Företag inom modebranschen står i dag inför en ökande konkurrenssituation. På grund av globaliseringen och interaktionen mellan kunder över internet, är konsumenterna idag mer… (more)

Subjects/Keywords: okonventionell; viral-; stealth marknadsföring; word-of-mouth; beteende; unconventional; guerrilla-; viral-; stealth marketing word of mouth; attitude; behavior; gerilla-; attityd; Social Sciences; Samhällsvetenskap

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gustafsson, M. (2014). ”Advertising Nouveau” : en studie om okonventionell marknadsföring. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18112

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gustafsson, Maria. “”Advertising Nouveau” : en studie om okonventionell marknadsföring.” 2014. Thesis, University of Borås. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18112.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gustafsson, Maria. “”Advertising Nouveau” : en studie om okonventionell marknadsföring.” 2014. Web. 03 Apr 2020.

Vancouver:

Gustafsson M. ”Advertising Nouveau” : en studie om okonventionell marknadsföring. [Internet] [Thesis]. University of Borås; 2014. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18112.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gustafsson M. ”Advertising Nouveau” : en studie om okonventionell marknadsföring. [Thesis]. University of Borås; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18112

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

6. Stenström, Sofia. The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. : How is Influencer Marketing an effective marketing strategy for the Fashion & Lifestyle Industry in Sweden to reach a female target group?.

Degree: Engineering and Science, 2016, Halmstad University

  Titel: The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. Datum: 2016-05-20 Nivå: Kandidatuppsats Författare: Sofia Stenström och Wendela… (more)

Subjects/Keywords: Stealth Marketing; Celebrity Endorsement; E-word of mouth; Influencer Marketing; Bloggar; Produktplacering; E-förtroende; Generation Y

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stenström, S. (2016). The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. : How is Influencer Marketing an effective marketing strategy for the Fashion & Lifestyle Industry in Sweden to reach a female target group?. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31404

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stenström, Sofia. “The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. : How is Influencer Marketing an effective marketing strategy for the Fashion & Lifestyle Industry in Sweden to reach a female target group?.” 2016. Thesis, Halmstad University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31404.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stenström, Sofia. “The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. : How is Influencer Marketing an effective marketing strategy for the Fashion & Lifestyle Industry in Sweden to reach a female target group?.” 2016. Web. 03 Apr 2020.

Vancouver:

Stenström S. The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. : How is Influencer Marketing an effective marketing strategy for the Fashion & Lifestyle Industry in Sweden to reach a female target group?. [Internet] [Thesis]. Halmstad University; 2016. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31404.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stenström S. The role of blogging for Influencer Marketing in the Swedish fashion and lifestyle industry. : How is Influencer Marketing an effective marketing strategy for the Fashion & Lifestyle Industry in Sweden to reach a female target group?. [Thesis]. Halmstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31404

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

7. Alcazar, Alexander. Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring.

Degree: Business Studies, 2008, Uppsala University

  In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites… (more)

Subjects/Keywords: viral marketing; stealth marketing; stealth viral marketing; attitudes; dold marknadsföring; viral marknadsföring; dold viral marknadsföring; attityder; Business studies; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alcazar, A. (2008). Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-98190

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alcazar, Alexander. “Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring.” 2008. Thesis, Uppsala University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-98190.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alcazar, Alexander. “Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring.” 2008. Web. 03 Apr 2020.

Vancouver:

Alcazar A. Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring. [Internet] [Thesis]. Uppsala University; 2008. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-98190.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alcazar A. Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring. [Thesis]. Uppsala University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-98190

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

8. Svensson, Julia; Liljenberg, Pontus. Incollaboration : En kvalitativ & kvantitativ studie om samband mellan företag, influencers & konsumenter på Instagram.

Degree: Marketing, 2017, Linnaeus University

Sedan den ökade användningen av sociala medier står varumärken idag inför en enorm utmaning i att kommunicera och förmedla sin identitet och profil för… (more)

Subjects/Keywords: Influencer marketing; Stealth marketing; Brand; Business; Consumers; Identity; Profile; Image; Communication.; Dold marknadsföring; Varumärke; Företag; Konsument; Identitet; Profil; Image; Kommunikation.; Business Administration; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Svensson, Julia; Liljenberg, P. (2017). Incollaboration : En kvalitativ & kvantitativ studie om samband mellan företag, influencers & konsumenter på Instagram. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67273

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Svensson, Julia; Liljenberg, Pontus. “Incollaboration : En kvalitativ & kvantitativ studie om samband mellan företag, influencers & konsumenter på Instagram.” 2017. Thesis, Linnaeus University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67273.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Svensson, Julia; Liljenberg, Pontus. “Incollaboration : En kvalitativ & kvantitativ studie om samband mellan företag, influencers & konsumenter på Instagram.” 2017. Web. 03 Apr 2020.

Vancouver:

Svensson, Julia; Liljenberg P. Incollaboration : En kvalitativ & kvantitativ studie om samband mellan företag, influencers & konsumenter på Instagram. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67273.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Svensson, Julia; Liljenberg P. Incollaboration : En kvalitativ & kvantitativ studie om samband mellan företag, influencers & konsumenter på Instagram. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67273

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

9. Malmberg, Sofia. Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön.

Degree: Engineering and Science, 2017, Halmstad University

  Influencer Marketing är relativt nytt och ingen naturlig del av de flesta företags strategier. Däremot ökar det i popularitet. Detta innebär att företag behöver… (more)

Subjects/Keywords: Celebrity Endorsement; e-Word-of-Mouth; Influencer; Influencer Marketing; Instagram; Millennials; Product Placement; Produktplacering; Sociala medier; Stealth Marketing; Twostep flow theory och Visuell kommunikation.; Business Administration; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Malmberg, S. (2017). Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Malmberg, Sofia. “Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön.” 2017. Thesis, Halmstad University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Malmberg, Sofia. “Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön.” 2017. Web. 03 Apr 2020.

Vancouver:

Malmberg S. Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön. [Internet] [Thesis]. Halmstad University; 2017. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Malmberg S. Influencer Marketing av miljövänliga livsmedel: Att nå Millennials i den digitala miljön. [Thesis]. Halmstad University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34196

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Luleå University of Technology

10. Mattsson, Pontus. Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring : en fallstudie av två svenska företags virala annonskampanjer.

Degree: 2010, Luleå University of Technology

Validerat; 20101217 (root)

Subjects/Keywords: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Viral marknadsföring; viral marketing; stealth marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mattsson, P. (2010). Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring : en fallstudie av två svenska företags virala annonskampanjer. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48350

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mattsson, Pontus. “Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring : en fallstudie av två svenska företags virala annonskampanjer.” 2010. Thesis, Luleå University of Technology. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48350.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mattsson, Pontus. “Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring : en fallstudie av två svenska företags virala annonskampanjer.” 2010. Web. 03 Apr 2020.

Vancouver:

Mattsson P. Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring : en fallstudie av två svenska företags virala annonskampanjer. [Internet] [Thesis]. Luleå University of Technology; 2010. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48350.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mattsson P. Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring : en fallstudie av två svenska företags virala annonskampanjer. [Thesis]. Luleå University of Technology; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48350

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

11. Stenberg, Karolina. Undercover Marketing : The method which lies beneath.

Degree: Business Administration, 2005, Jönköping University

  Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of… (more)

Subjects/Keywords: Word-of-Mouth; Guerrilla Marketing; Undercover/Stealth Marketing; Business studies; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stenberg, K. (2005). Undercover Marketing : The method which lies beneath. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-96

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stenberg, Karolina. “Undercover Marketing : The method which lies beneath.” 2005. Thesis, Jönköping University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-96.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stenberg, Karolina. “Undercover Marketing : The method which lies beneath.” 2005. Web. 03 Apr 2020.

Vancouver:

Stenberg K. Undercover Marketing : The method which lies beneath. [Internet] [Thesis]. Jönköping University; 2005. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-96.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stenberg K. Undercover Marketing : The method which lies beneath. [Thesis]. Jönköping University; 2005. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-96

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

12. Mingo, Maria. Produktplacering i bloggar : en studie kring bloggar som effektiv marknadsföringskanal.

Degree: Sustainable Development of Society and Technology, 2008, Mälardalen University

  Titel:             Produktplacering i bloggar: En studie kring bloggar som effektiv marknadsföringskanal Författare:   Maria Mingo, Mälardalens Högskola Handledare: Lennart Haglund Kurs:            Kanditatuppsats i… (more)

Subjects/Keywords: produktplacering; blogg; kommunikationsprocessen; word of mouth; stealth marketing; Business studies; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mingo, M. (2008). Produktplacering i bloggar : en studie kring bloggar som effektiv marknadsföringskanal. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-3976

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mingo, Maria. “Produktplacering i bloggar : en studie kring bloggar som effektiv marknadsföringskanal.” 2008. Thesis, Mälardalen University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-3976.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mingo, Maria. “Produktplacering i bloggar : en studie kring bloggar som effektiv marknadsföringskanal.” 2008. Web. 03 Apr 2020.

Vancouver:

Mingo M. Produktplacering i bloggar : en studie kring bloggar som effektiv marknadsföringskanal. [Internet] [Thesis]. Mälardalen University; 2008. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-3976.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mingo M. Produktplacering i bloggar : en studie kring bloggar som effektiv marknadsföringskanal. [Thesis]. Mälardalen University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-3976

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

13. Sanders, William Scott. Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle.

Degree: PhD, Communication, 2012, University of Southern California

 Despite a renewed interest in credibility research over the past decade focusing on the evaluation of online information, very little research has been conducted concerning… (more)

Subjects/Keywords: warranting principle; attribution; scale development; confirmatory factor analysis; social network sites; computer-mediated communication; astroturfing; stealth marketing; credibility; trust; user-generated content; signalling theory; experiment; communication

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sanders, W. S. (2012). Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/49825/rec/3342

Chicago Manual of Style (16th Edition):

Sanders, William Scott. “Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle.” 2012. Doctoral Dissertation, University of Southern California. Accessed April 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/49825/rec/3342.

MLA Handbook (7th Edition):

Sanders, William Scott. “Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle.” 2012. Web. 03 Apr 2020.

Vancouver:

Sanders WS. Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle. [Internet] [Doctoral dissertation]. University of Southern California; 2012. [cited 2020 Apr 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/49825/rec/3342.

Council of Science Editors:

Sanders WS. Identity, trust, and credibility online: evaluating contradictory user-generated information via the warranting principle. [Doctoral Dissertation]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/49825/rec/3342


Halmstad University

14. Marjamäki, Tero. Sociala medier- en länk mellan producent och konsument.

Degree: Social and Health Sciences (HOS), 2008, Halmstad University

  Abstract Titel: Sociala medier - En länk mellan producent och konsument Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm Examinator: Lennart Andreasson Utbildningssäte: Högskolan… (more)

Subjects/Keywords: Sociala medier; Word of mouth; Word of mouth marketing; Stealth marketing; Buzz marketing; Viral marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marjamäki, T. (2008). Sociala medier- en länk mellan producent och konsument. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marjamäki, Tero. “Sociala medier- en länk mellan producent och konsument.” 2008. Thesis, Halmstad University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marjamäki, Tero. “Sociala medier- en länk mellan producent och konsument.” 2008. Web. 03 Apr 2020.

Vancouver:

Marjamäki T. Sociala medier- en länk mellan producent och konsument. [Internet] [Thesis]. Halmstad University; 2008. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marjamäki T. Sociala medier- en länk mellan producent och konsument. [Thesis]. Halmstad University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

15. Grahn, Magdalena; Jörgensen, Sanna. Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring.

Degree: Linnaeus School of Business and Economics, 2010, Linnaeus University

  Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according… (more)

Subjects/Keywords: guerrilla marketing; recognition; publicity; positive attitudes; creativity; media noise; image; positioning; media selection; stealth marketing

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Grahn, Magdalena; Jörgensen, S. (2010). Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11260

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Grahn, Magdalena; Jörgensen, Sanna. “Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring.” 2010. Thesis, Linnaeus University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11260.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Grahn, Magdalena; Jörgensen, Sanna. “Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring.” 2010. Web. 03 Apr 2020.

Vancouver:

Grahn, Magdalena; Jörgensen S. Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring. [Internet] [Thesis]. Linnaeus University; 2010. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11260.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Grahn, Magdalena; Jörgensen S. Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring. [Thesis]. Linnaeus University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11260

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Mingo, Maria. Produktplacering i bloggar : En studie kring bloggar som effektiv marknadsföringskanal.

Degree: Sustainable Development of Society and Technology, 2008, Mälardalen University

  Titel:             Produktplacering i bloggar: En studie kring bloggar som effektiv marknadsföringskanal Författare:   Maria Mingo, Mälardalens Högskola Kurs:            Kanditatuppsats i företagsekonomi, marknadsföring, distans… (more)

Subjects/Keywords: bloggar; produktplacering; word of mouth; stealth marketing; viral marknadsföring; kommunikationsprocessen; påverkan; Business studies; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mingo, M. (2008). Produktplacering i bloggar : En studie kring bloggar som effektiv marknadsföringskanal. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1543

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mingo, Maria. “Produktplacering i bloggar : En studie kring bloggar som effektiv marknadsföringskanal.” 2008. Thesis, Mälardalen University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1543.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mingo, Maria. “Produktplacering i bloggar : En studie kring bloggar som effektiv marknadsföringskanal.” 2008. Web. 03 Apr 2020.

Vancouver:

Mingo M. Produktplacering i bloggar : En studie kring bloggar som effektiv marknadsföringskanal. [Internet] [Thesis]. Mälardalen University; 2008. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1543.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mingo M. Produktplacering i bloggar : En studie kring bloggar som effektiv marknadsföringskanal. [Thesis]. Mälardalen University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1543

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Lundgren, Caroline; Kristiansson, Jenny. Modebloggarnas dolda budskap?.

Degree: Management and Economics, 2009, Växjö University

Subjects/Keywords: Word  of  mouth;   stealth  marketing;   opinion  leaders;   trustworthiness;   communication;   blogs;   effective  advertising;   reference  groups;   consumer  behavior;   product  placement;  source credibility;  buzz marketing 

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lundgren, Caroline; Kristiansson, J. (2009). Modebloggarnas dolda budskap?. (Thesis). Växjö University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-7170

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lundgren, Caroline; Kristiansson, Jenny. “Modebloggarnas dolda budskap?.” 2009. Thesis, Växjö University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-7170.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lundgren, Caroline; Kristiansson, Jenny. “Modebloggarnas dolda budskap?.” 2009. Web. 03 Apr 2020.

Vancouver:

Lundgren, Caroline; Kristiansson J. Modebloggarnas dolda budskap?. [Internet] [Thesis]. Växjö University; 2009. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-7170.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lundgren, Caroline; Kristiansson J. Modebloggarnas dolda budskap?. [Thesis]. Växjö University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-7170

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Haglund, Mikaela. "Vi är så glada och tacksamma att Fredagspodden sponsras av..." : En analys av dold marknadskommunikation i Fredagspodden.

Degree: Media and Communication Studies, 2016, Jönköping University

Denna uppsats studerar podden Fredagspodden och dess sponsorer genom att göra en kvalitativ textanalys utifrån ett hermeneutiskt perspektiv. I uppsatsen undersöks huruvida det går… (more)

Subjects/Keywords: podcast; sponsor; Fredagspodden; stealth marketing; media ethics; native advertising; podd; sponsor; Fredagspodden; dold marknadsföring; medieetik; native advertising

…produktplacering, event, textreklam, buzz marketing och sponsring (Grusell, 2009, 22 september)… …etisk diskussion. 5.1 Dold marknadsföring Dold marknadsföring, på engelska kallat stealth… …marketing, innebär att företag finansierar eller köper en medieupplevelse för att genom denna få… 

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Haglund, M. (2016). "Vi är så glada och tacksamma att Fredagspodden sponsras av..." : En analys av dold marknadskommunikation i Fredagspodden. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29363

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Haglund, Mikaela. “"Vi är så glada och tacksamma att Fredagspodden sponsras av..." : En analys av dold marknadskommunikation i Fredagspodden.” 2016. Thesis, Jönköping University. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29363.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Haglund, Mikaela. “"Vi är så glada och tacksamma att Fredagspodden sponsras av..." : En analys av dold marknadskommunikation i Fredagspodden.” 2016. Web. 03 Apr 2020.

Vancouver:

Haglund M. "Vi är så glada och tacksamma att Fredagspodden sponsras av..." : En analys av dold marknadskommunikation i Fredagspodden. [Internet] [Thesis]. Jönköping University; 2016. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29363.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Haglund M. "Vi är så glada och tacksamma att Fredagspodden sponsras av..." : En analys av dold marknadskommunikation i Fredagspodden. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29363

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Salomon, Rebecca. Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?.

Degree: Business Studies, 2008, Södertörn University College

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a… (more)

Subjects/Keywords: Stealth Marketing; Weblog; Word-of-Mouth; Traditional Marketing; Untraditional Marketing; Consumer Influence; Consumer Trustworthiness; Dold marknadsföring; blogg; Word-of-Mouth; traditionell marknadsföring; icke traditionell marknadsföring; konsumentpåverkan; konsumentpålitlighet; Economics and Business; Ekonomi och näringsliv; Business Administration; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Salomon, R. (2008). Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1754

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Salomon, Rebecca. “Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?.” 2008. Thesis, Södertörn University College. Accessed April 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1754.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Salomon, Rebecca. “Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?.” 2008. Web. 03 Apr 2020.

Vancouver:

Salomon R. Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?. [Internet] [Thesis]. Södertörn University College; 2008. [cited 2020 Apr 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1754.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Salomon R. Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?. [Thesis]. Södertörn University College; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1754

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.