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You searched for subject:(Sports Marketing). Showing records 1 – 30 of 263 total matches.

[1] [2] [3] [4] [5] [6] [7] [8] [9]

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AUT University

1. Culbreath, James. A cross-cultural look at Celebrity Sports Endorsement .

Degree: 2012, AUT University

 Celebrity endorsers have dominated advertising for many years (Cho, 2010). Their ability to cut through advertising clutter has contributed to their effectiveness as persuasive advertising… (more)

Subjects/Keywords: Marketing; Sports

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APA (6th Edition):

Culbreath, J. (2012). A cross-cultural look at Celebrity Sports Endorsement . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/4704

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Culbreath, James. “A cross-cultural look at Celebrity Sports Endorsement .” 2012. Thesis, AUT University. Accessed August 12, 2020. http://hdl.handle.net/10292/4704.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Culbreath, James. “A cross-cultural look at Celebrity Sports Endorsement .” 2012. Web. 12 Aug 2020.

Vancouver:

Culbreath J. A cross-cultural look at Celebrity Sports Endorsement . [Internet] [Thesis]. AUT University; 2012. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10292/4704.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Culbreath J. A cross-cultural look at Celebrity Sports Endorsement . [Thesis]. AUT University; 2012. Available from: http://hdl.handle.net/10292/4704

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rutgers University

2. Alotaibi, Rayed Moneer, 1980-. The impact of the announcement of athlete endorsements on firm value: an event study analysis.

Degree: PhD, Management, 2018, Rutgers University

This dissertation examines the financial market response to athlete endorsements. This popular marketing strategy comes at a high cost. The increasing costs of athlete endorsements… (more)

Subjects/Keywords: Sports – Marketing

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APA (6th Edition):

Alotaibi, Rayed Moneer, 1. (2018). The impact of the announcement of athlete endorsements on firm value: an event study analysis. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/57295/

Chicago Manual of Style (16th Edition):

Alotaibi, Rayed Moneer, 1980-. “The impact of the announcement of athlete endorsements on firm value: an event study analysis.” 2018. Doctoral Dissertation, Rutgers University. Accessed August 12, 2020. https://rucore.libraries.rutgers.edu/rutgers-lib/57295/.

MLA Handbook (7th Edition):

Alotaibi, Rayed Moneer, 1980-. “The impact of the announcement of athlete endorsements on firm value: an event study analysis.” 2018. Web. 12 Aug 2020.

Vancouver:

Alotaibi, Rayed Moneer 1. The impact of the announcement of athlete endorsements on firm value: an event study analysis. [Internet] [Doctoral dissertation]. Rutgers University; 2018. [cited 2020 Aug 12]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/57295/.

Council of Science Editors:

Alotaibi, Rayed Moneer 1. The impact of the announcement of athlete endorsements on firm value: an event study analysis. [Doctoral Dissertation]. Rutgers University; 2018. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/57295/


University of Johannesburg

3. Burger, Ilane. Bemarkingsbeplanning en die toestaan van sportborgskappe.

Degree: 2012, University of Johannesburg

M. Comm.

The view that some sports receive support from potential sponsor companies more readily than others, were investigated during this study. If this view… (more)

Subjects/Keywords: Sports sponsorship; Sports marketing

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APA (6th Edition):

Burger, I. (2012). Bemarkingsbeplanning en die toestaan van sportborgskappe. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/6528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Burger, Ilane. “Bemarkingsbeplanning en die toestaan van sportborgskappe.” 2012. Thesis, University of Johannesburg. Accessed August 12, 2020. http://hdl.handle.net/10210/6528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Burger, Ilane. “Bemarkingsbeplanning en die toestaan van sportborgskappe.” 2012. Web. 12 Aug 2020.

Vancouver:

Burger I. Bemarkingsbeplanning en die toestaan van sportborgskappe. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10210/6528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burger I. Bemarkingsbeplanning en die toestaan van sportborgskappe. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/6528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Ryerson University

4. Guido, Marcus. Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings.

Degree: 2014, Ryerson University

 This major research project explores the extent to which normative and informational influences exerted by core and significant ties differ between social media and in-person… (more)

Subjects/Keywords: Sports  – Marketing; Internet marketing  – Sports; Consumer behavior

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APA (6th Edition):

Guido, M. (2014). Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings. (Thesis). Ryerson University. Retrieved from https://digital.library.ryerson.ca/islandora/object/RULA%3A5315

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Guido, Marcus. “Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings.” 2014. Thesis, Ryerson University. Accessed August 12, 2020. https://digital.library.ryerson.ca/islandora/object/RULA%3A5315.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Guido, Marcus. “Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings.” 2014. Web. 12 Aug 2020.

Vancouver:

Guido M. Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings. [Internet] [Thesis]. Ryerson University; 2014. [cited 2020 Aug 12]. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5315.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Guido M. Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings. [Thesis]. Ryerson University; 2014. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5315

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

5. Yoh, Alex. Best Practices in Marketing Women's College Basketball.

Degree: 2014, Marquette University

 Many women’s college basketball programs struggle in the area of fan attendance. The purpose of this research study is to identify potential contributing factors to… (more)

Subjects/Keywords: Marketing; Sports Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yoh, A. (2014). Best Practices in Marketing Women's College Basketball. (Thesis). Marquette University. Retrieved from https://epublications.marquette.edu/cps_professional/65

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yoh, Alex. “Best Practices in Marketing Women's College Basketball.” 2014. Thesis, Marquette University. Accessed August 12, 2020. https://epublications.marquette.edu/cps_professional/65.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yoh, Alex. “Best Practices in Marketing Women's College Basketball.” 2014. Web. 12 Aug 2020.

Vancouver:

Yoh A. Best Practices in Marketing Women's College Basketball. [Internet] [Thesis]. Marquette University; 2014. [cited 2020 Aug 12]. Available from: https://epublications.marquette.edu/cps_professional/65.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yoh A. Best Practices in Marketing Women's College Basketball. [Thesis]. Marquette University; 2014. Available from: https://epublications.marquette.edu/cps_professional/65

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Florida State University

6. Horner, Matthew I. (Matthew Ian). Making the Sport Consumer: A Genealogical Analysis of Sport Management Research Texts.

Degree: PhD, Sport Management, 2016, Florida State University

 In this dissertation, I examine how a particular mode of thinking has come about—that is, how an increasingly number of sport management scholars have conceived… (more)

Subjects/Keywords: Sports administration; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Horner, M. I. (. I. (2016). Making the Sport Consumer: A Genealogical Analysis of Sport Management Research Texts. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_FA2016_Horner_fsu_0071E_13593 ;

Chicago Manual of Style (16th Edition):

Horner, Matthew I (Matthew Ian). “Making the Sport Consumer: A Genealogical Analysis of Sport Management Research Texts.” 2016. Doctoral Dissertation, Florida State University. Accessed August 12, 2020. http://purl.flvc.org/fsu/fd/FSU_FA2016_Horner_fsu_0071E_13593 ;.

MLA Handbook (7th Edition):

Horner, Matthew I (Matthew Ian). “Making the Sport Consumer: A Genealogical Analysis of Sport Management Research Texts.” 2016. Web. 12 Aug 2020.

Vancouver:

Horner MI(I. Making the Sport Consumer: A Genealogical Analysis of Sport Management Research Texts. [Internet] [Doctoral dissertation]. Florida State University; 2016. [cited 2020 Aug 12]. Available from: http://purl.flvc.org/fsu/fd/FSU_FA2016_Horner_fsu_0071E_13593 ;.

Council of Science Editors:

Horner MI(I. Making the Sport Consumer: A Genealogical Analysis of Sport Management Research Texts. [Doctoral Dissertation]. Florida State University; 2016. Available from: http://purl.flvc.org/fsu/fd/FSU_FA2016_Horner_fsu_0071E_13593 ;


Florida State University

7. Yu, Hoyeol. The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction.

Degree: MS, Sport Management, 2015, Florida State University

 Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have… (more)

Subjects/Keywords: Sports administration; Marketing

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APA (6th Edition):

Yu, H. (2015). The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction. (Masters Thesis). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-9501 ;

Chicago Manual of Style (16th Edition):

Yu, Hoyeol. “The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction.” 2015. Masters Thesis, Florida State University. Accessed August 12, 2020. http://purl.flvc.org/fsu/fd/FSU_migr_etd-9501 ;.

MLA Handbook (7th Edition):

Yu, Hoyeol. “The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction.” 2015. Web. 12 Aug 2020.

Vancouver:

Yu H. The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction. [Internet] [Masters thesis]. Florida State University; 2015. [cited 2020 Aug 12]. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9501 ;.

Council of Science Editors:

Yu H. The Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction. [Masters Thesis]. Florida State University; 2015. Available from: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9501 ;


Florida State University

8. Kota, Ryan W. (Ryan William). The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans.

Degree: PhD, Sport Management, 2018, Florida State University

Hispanics and Asians account for nearly $3 billion in annual spending in the United States (Pew, 2016), positioning them as groups of interest for marketers.… (more)

Subjects/Keywords: Sports administration; Marketing

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APA (6th Edition):

Kota, R. W. (. W. (2018). The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/2018_Su_Kota_fsu_0071E_14663 ;

Chicago Manual of Style (16th Edition):

Kota, Ryan W (Ryan William). “The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans.” 2018. Doctoral Dissertation, Florida State University. Accessed August 12, 2020. http://purl.flvc.org/fsu/fd/2018_Su_Kota_fsu_0071E_14663 ;.

MLA Handbook (7th Edition):

Kota, Ryan W (Ryan William). “The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans.” 2018. Web. 12 Aug 2020.

Vancouver:

Kota RW(W. The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans. [Internet] [Doctoral dissertation]. Florida State University; 2018. [cited 2020 Aug 12]. Available from: http://purl.flvc.org/fsu/fd/2018_Su_Kota_fsu_0071E_14663 ;.

Council of Science Editors:

Kota RW(W. The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans. [Doctoral Dissertation]. Florida State University; 2018. Available from: http://purl.flvc.org/fsu/fd/2018_Su_Kota_fsu_0071E_14663 ;


Bond University

9. Borchard, Jillian M. Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values.

Degree: 2010, Bond University

 Advertising practitioners recognise the benefit of using celebrities in brand or product sponsorship. The ability to secure endorsement deals is equally important for the athletes… (more)

Subjects/Keywords: Sports sponsorship; Sports marketing; Sports public relations; Business Administration, Marketing (0338)

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APA (6th Edition):

Borchard, J. M. (2010). Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values. (Thesis). Bond University. Retrieved from https://epublications.bond.edu.au/theses/25

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Borchard, Jillian M. “Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values.” 2010. Thesis, Bond University. Accessed August 12, 2020. https://epublications.bond.edu.au/theses/25.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Borchard, Jillian M. “Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values.” 2010. Web. 12 Aug 2020.

Vancouver:

Borchard JM. Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values. [Internet] [Thesis]. Bond University; 2010. [cited 2020 Aug 12]. Available from: https://epublications.bond.edu.au/theses/25.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Borchard JM. Cloud of Suspicion: Investigating the Effects of Clouds of Suspicion on Sports Heroes' Perceived Endorsement Values. [Thesis]. Bond University; 2010. Available from: https://epublications.bond.edu.au/theses/25

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New Mexico

10. Mumcu, Ceyda. Evaluating Attitudes toward Women's Sports: A scale development and validation study.

Degree: Health, Exercise, and Sports Sciences, 2013, University of New Mexico

 The purpose of this study was to develop a survey instrument Attitude toward Women's Sports (ATWS) Scale' to measure attitude toward women's sports, and seek… (more)

Subjects/Keywords: Attitude; women's sports; consumption intentions; sports marketing

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APA (6th Edition):

Mumcu, C. (2013). Evaluating Attitudes toward Women's Sports: A scale development and validation study. (Doctoral Dissertation). University of New Mexico. Retrieved from http://hdl.handle.net/1928/23353

Chicago Manual of Style (16th Edition):

Mumcu, Ceyda. “Evaluating Attitudes toward Women's Sports: A scale development and validation study.” 2013. Doctoral Dissertation, University of New Mexico. Accessed August 12, 2020. http://hdl.handle.net/1928/23353.

MLA Handbook (7th Edition):

Mumcu, Ceyda. “Evaluating Attitudes toward Women's Sports: A scale development and validation study.” 2013. Web. 12 Aug 2020.

Vancouver:

Mumcu C. Evaluating Attitudes toward Women's Sports: A scale development and validation study. [Internet] [Doctoral dissertation]. University of New Mexico; 2013. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/1928/23353.

Council of Science Editors:

Mumcu C. Evaluating Attitudes toward Women's Sports: A scale development and validation study. [Doctoral Dissertation]. University of New Mexico; 2013. Available from: http://hdl.handle.net/1928/23353


Virginia Commonwealth University

11. Rufer, Lisa S. Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships.

Degree: PhD, Education, 2018, Virginia Commonwealth University

  The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport… (more)

Subjects/Keywords: loyalty program; sport marketing; niche sports; mainstream sports; relationship marketing; Sports Management; Sports Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rufer, L. S. (2018). Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships. (Doctoral Dissertation). Virginia Commonwealth University. Retrieved from https://doi.org/10.25772/9VY6-8710 ; https://scholarscompass.vcu.edu/etd/5322

Chicago Manual of Style (16th Edition):

Rufer, Lisa S. “Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships.” 2018. Doctoral Dissertation, Virginia Commonwealth University. Accessed August 12, 2020. https://doi.org/10.25772/9VY6-8710 ; https://scholarscompass.vcu.edu/etd/5322.

MLA Handbook (7th Edition):

Rufer, Lisa S. “Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships.” 2018. Web. 12 Aug 2020.

Vancouver:

Rufer LS. Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships. [Internet] [Doctoral dissertation]. Virginia Commonwealth University; 2018. [cited 2020 Aug 12]. Available from: https://doi.org/10.25772/9VY6-8710 ; https://scholarscompass.vcu.edu/etd/5322.

Council of Science Editors:

Rufer LS. Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships. [Doctoral Dissertation]. Virginia Commonwealth University; 2018. Available from: https://doi.org/10.25772/9VY6-8710 ; https://scholarscompass.vcu.edu/etd/5322


Nelson Mandela Metropolitan University

12. Halforty, Gail Avril. Constraints to students' participation in sport on a formalised level : implications for marketers.

Degree: MTech, Facult of Business and Economic Science, 2012, Nelson Mandela Metropolitan University

 The rate of obesity has risen dramatically over recent years and is an epidemic in many countries. School pupils and university students are no exception… (more)

Subjects/Keywords: Sports  – Physiological aspects.; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Halforty, G. A. (2012). Constraints to students' participation in sport on a formalised level : implications for marketers. (Masters Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1012120

Chicago Manual of Style (16th Edition):

Halforty, Gail Avril. “Constraints to students' participation in sport on a formalised level : implications for marketers.” 2012. Masters Thesis, Nelson Mandela Metropolitan University. Accessed August 12, 2020. http://hdl.handle.net/10948/d1012120.

MLA Handbook (7th Edition):

Halforty, Gail Avril. “Constraints to students' participation in sport on a formalised level : implications for marketers.” 2012. Web. 12 Aug 2020.

Vancouver:

Halforty GA. Constraints to students' participation in sport on a formalised level : implications for marketers. [Internet] [Masters thesis]. Nelson Mandela Metropolitan University; 2012. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10948/d1012120.

Council of Science Editors:

Halforty GA. Constraints to students' participation in sport on a formalised level : implications for marketers. [Masters Thesis]. Nelson Mandela Metropolitan University; 2012. Available from: http://hdl.handle.net/10948/d1012120


Florida State University

13. McLeod, Christopher M. Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand.

Degree: PhD, Sport Management, 2017, Florida State University

Sport management researchers have not studied sport markets, despite their importance to the discipline. In this dissertation, I report on two ethnographic case studies where… (more)

Subjects/Keywords: Sports administration; Marketing; Sociology

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APA (6th Edition):

McLeod, C. M. (2017). Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand. (Doctoral Dissertation). Florida State University. Retrieved from http://purl.flvc.org/fsu/fd/FSU_SUMMER2017_McLeod_fsu_0071E_14010 ;

Chicago Manual of Style (16th Edition):

McLeod, Christopher M. “Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand.” 2017. Doctoral Dissertation, Florida State University. Accessed August 12, 2020. http://purl.flvc.org/fsu/fd/FSU_SUMMER2017_McLeod_fsu_0071E_14010 ;.

MLA Handbook (7th Edition):

McLeod, Christopher M. “Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand.” 2017. Web. 12 Aug 2020.

Vancouver:

McLeod CM. Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand. [Internet] [Doctoral dissertation]. Florida State University; 2017. [cited 2020 Aug 12]. Available from: http://purl.flvc.org/fsu/fd/FSU_SUMMER2017_McLeod_fsu_0071E_14010 ;.

Council of Science Editors:

McLeod CM. Creating New Spectator Sport Markets: How Sport Managers and Scientists Conceive and Configure Demand. [Doctoral Dissertation]. Florida State University; 2017. Available from: http://purl.flvc.org/fsu/fd/FSU_SUMMER2017_McLeod_fsu_0071E_14010 ;

14. Zhang, Lu. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon.

Degree: 2019, Haaga-Helia ammattikorkeakoulu

 Theaim of thestudywastoidentifythefactorsthat canchangeand enhancetheimpactof corporatebranding in sponsoringlarge sportingevents. Sponsorshipis oneof thefactors thatinfluencescorporatebranding. Thisstudyis basedona largenumberof past casesof sportssponsorship, learning to summarizetheprofitability, relevance and inter-relatednessof… (more)

Subjects/Keywords: sports sponsorship; sponsorship; brand marketing; marketing value

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APA (6th Edition):

Zhang, L. (2019). The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon. (Thesis). Haaga-Helia ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/159379

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhang, Lu. “The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon.” 2019. Thesis, Haaga-Helia ammattikorkeakoulu. Accessed August 12, 2020. http://www.theseus.fi/handle/10024/159379.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhang, Lu. “The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon.” 2019. Web. 12 Aug 2020.

Vancouver:

Zhang L. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon. [Internet] [Thesis]. Haaga-Helia ammattikorkeakoulu; 2019. [cited 2020 Aug 12]. Available from: http://www.theseus.fi/handle/10024/159379.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhang L. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon. [Thesis]. Haaga-Helia ammattikorkeakoulu; 2019. Available from: http://www.theseus.fi/handle/10024/159379

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Rossini, Fernando Henrique. Comportamento do consumidor: um estudo de decisão de compra de artigos esportivos.

Degree: Mestrado, Administração, 2013, University of São Paulo

A presente dissertação estudou o comportamento do consumidor esportivo, mais especificamente o consumidor de produtos ligados ao futebol, torcedores de Corinthians, São Paulo e Palmeiras.… (more)

Subjects/Keywords: Comportamento do consumidor; Consumer behavior; Marketing; Marketing; Marketing esportivo; Sports marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rossini, F. H. (2013). Comportamento do consumidor: um estudo de decisão de compra de artigos esportivos. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25032014-151006/ ;

Chicago Manual of Style (16th Edition):

Rossini, Fernando Henrique. “Comportamento do consumidor: um estudo de decisão de compra de artigos esportivos.” 2013. Masters Thesis, University of São Paulo. Accessed August 12, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25032014-151006/ ;.

MLA Handbook (7th Edition):

Rossini, Fernando Henrique. “Comportamento do consumidor: um estudo de decisão de compra de artigos esportivos.” 2013. Web. 12 Aug 2020.

Vancouver:

Rossini FH. Comportamento do consumidor: um estudo de decisão de compra de artigos esportivos. [Internet] [Masters thesis]. University of São Paulo; 2013. [cited 2020 Aug 12]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25032014-151006/ ;.

Council of Science Editors:

Rossini FH. Comportamento do consumidor: um estudo de decisão de compra de artigos esportivos. [Masters Thesis]. University of São Paulo; 2013. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25032014-151006/ ;


Massey University

16. Thompson, Ashleigh-Jane. Building brands and fan relationships through social media : the case of the Grand Slam tennis events.

Degree: PhD, Sport and Exercise, 2016, Massey University

 Social media have become pervasive parts of society and modern consumer culture. However, sports scholars have noted a distinct lack of knowledge and understanding related… (more)

Subjects/Keywords: Tennis tournaments; Sports; Marketing; Communication in sports; Branding (Marketing); Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Thompson, A. (2016). Building brands and fan relationships through social media : the case of the Grand Slam tennis events. (Doctoral Dissertation). Massey University. Retrieved from http://hdl.handle.net/10179/10737

Chicago Manual of Style (16th Edition):

Thompson, Ashleigh-Jane. “Building brands and fan relationships through social media : the case of the Grand Slam tennis events.” 2016. Doctoral Dissertation, Massey University. Accessed August 12, 2020. http://hdl.handle.net/10179/10737.

MLA Handbook (7th Edition):

Thompson, Ashleigh-Jane. “Building brands and fan relationships through social media : the case of the Grand Slam tennis events.” 2016. Web. 12 Aug 2020.

Vancouver:

Thompson A. Building brands and fan relationships through social media : the case of the Grand Slam tennis events. [Internet] [Doctoral dissertation]. Massey University; 2016. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10179/10737.

Council of Science Editors:

Thompson A. Building brands and fan relationships through social media : the case of the Grand Slam tennis events. [Doctoral Dissertation]. Massey University; 2016. Available from: http://hdl.handle.net/10179/10737


University of Arkansas

17. Cork, Benjamin Colin. An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence.

Degree: PhD, 2017, University of Arkansas

  Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport… (more)

Subjects/Keywords: Marketing; Sport Sponsorship; Marketing; Sports Management; Sports Studies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cork, B. C. (2017). An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence. (Doctoral Dissertation). University of Arkansas. Retrieved from https://scholarworks.uark.edu/etd/2465

Chicago Manual of Style (16th Edition):

Cork, Benjamin Colin. “An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence.” 2017. Doctoral Dissertation, University of Arkansas. Accessed August 12, 2020. https://scholarworks.uark.edu/etd/2465.

MLA Handbook (7th Edition):

Cork, Benjamin Colin. “An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence.” 2017. Web. 12 Aug 2020.

Vancouver:

Cork BC. An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence. [Internet] [Doctoral dissertation]. University of Arkansas; 2017. [cited 2020 Aug 12]. Available from: https://scholarworks.uark.edu/etd/2465.

Council of Science Editors:

Cork BC. An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence. [Doctoral Dissertation]. University of Arkansas; 2017. Available from: https://scholarworks.uark.edu/etd/2465

18. Bell, Ryan. Strategic value co-creation on social media in semi-professional sports clubs.

Degree: PhD, 2018, Ulster University

 Social media has emerged as an important marketing channel for sports clubs. The overall aim of this research study is to investigate social media application… (more)

Subjects/Keywords: Marketing; Sports Marketing; Sports Management; Business Management; Sport Development

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bell, R. (2018). Strategic value co-creation on social media in semi-professional sports clubs. (Doctoral Dissertation). Ulster University. Retrieved from https://ulster.pure.elsevier.com/en/studentTheses/f9b15175-f4a1-4e6c-947e-6ae2dd4a3f72 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.793720

Chicago Manual of Style (16th Edition):

Bell, Ryan. “Strategic value co-creation on social media in semi-professional sports clubs.” 2018. Doctoral Dissertation, Ulster University. Accessed August 12, 2020. https://ulster.pure.elsevier.com/en/studentTheses/f9b15175-f4a1-4e6c-947e-6ae2dd4a3f72 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.793720.

MLA Handbook (7th Edition):

Bell, Ryan. “Strategic value co-creation on social media in semi-professional sports clubs.” 2018. Web. 12 Aug 2020.

Vancouver:

Bell R. Strategic value co-creation on social media in semi-professional sports clubs. [Internet] [Doctoral dissertation]. Ulster University; 2018. [cited 2020 Aug 12]. Available from: https://ulster.pure.elsevier.com/en/studentTheses/f9b15175-f4a1-4e6c-947e-6ae2dd4a3f72 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.793720.

Council of Science Editors:

Bell R. Strategic value co-creation on social media in semi-professional sports clubs. [Doctoral Dissertation]. Ulster University; 2018. Available from: https://ulster.pure.elsevier.com/en/studentTheses/f9b15175-f4a1-4e6c-947e-6ae2dd4a3f72 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.793720

19. Serra, Ricardo Jorge Ribeiro Santos. Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games.

Degree: 2015, RCAAP

JEL: M31- Marketing, Z20 – Sports Economics - General

The thesis project is based on a subject that is one of the main problems on… (more)

Subjects/Keywords: Sports marketing; Football; Marketing plan; Marketing-mix; Marketing desportivo; Futebol; Plano de marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Serra, R. J. R. S. (2015). Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Serra, Ricardo Jorge Ribeiro Santos. “Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games.” 2015. Thesis, RCAAP. Accessed August 12, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Serra, Ricardo Jorge Ribeiro Santos. “Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games.” 2015. Web. 12 Aug 2020.

Vancouver:

Serra RJRS. Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games. [Internet] [Thesis]. RCAAP; 2015. [cited 2020 Aug 12]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11417.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Serra RJRS. Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games. [Thesis]. RCAAP; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11417

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Teixeira, Francisco Marques Antunes Cappelle. Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica.

Degree: 2015, RCAAP

Classificações no Sistema JEL: F23 – Multinational Firms, International Business M31 – Marketing

Vivemos nos dias de hoje num mundo global e cada vez mais… (more)

Subjects/Keywords: Marketing Desportivo; Marketing Internacional; Internacionalização; Marca; Sports Marketing; International Marketing; Internationalization; Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Teixeira, F. M. A. C. (2015). Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11205

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Teixeira, Francisco Marques Antunes Cappelle. “Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica.” 2015. Thesis, RCAAP. Accessed August 12, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11205.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Teixeira, Francisco Marques Antunes Cappelle. “Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica.” 2015. Web. 12 Aug 2020.

Vancouver:

Teixeira FMAC. Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica. [Internet] [Thesis]. RCAAP; 2015. [cited 2020 Aug 12]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11205.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Teixeira FMAC. Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica. [Thesis]. RCAAP; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11205

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Pedro Mascarenhas de Souza Pinheiro. Planejamento e ações para o desenvolvimento do turismo no ambiente do futebol: um estudo de Grêmio e Internacional de Porto Alegre.

Degree: 2012, Universidade do Vale do Itajaí

 A prática, assistência ou organização de eventos esportivos e a visita a locais de práticas esportivas estimulam pessoas a viajarem para diferentes partes do mundo.… (more)

Subjects/Keywords: Turismo; Turismo esportivo; Gestão do futebol; Marketing turístico; TURISMO; Tourism; Sports tourism; Management football; Sports marketing; Tourism marketing; Marketing esportivo

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pinheiro, P. M. d. S. (2012). Planejamento e ações para o desenvolvimento do turismo no ambiente do futebol: um estudo de Grêmio e Internacional de Porto Alegre. (Thesis). Universidade do Vale do Itajaí. Retrieved from http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=1125

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pinheiro, Pedro Mascarenhas de Souza. “Planejamento e ações para o desenvolvimento do turismo no ambiente do futebol: um estudo de Grêmio e Internacional de Porto Alegre.” 2012. Thesis, Universidade do Vale do Itajaí. Accessed August 12, 2020. http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=1125.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pinheiro, Pedro Mascarenhas de Souza. “Planejamento e ações para o desenvolvimento do turismo no ambiente do futebol: um estudo de Grêmio e Internacional de Porto Alegre.” 2012. Web. 12 Aug 2020.

Vancouver:

Pinheiro PMdS. Planejamento e ações para o desenvolvimento do turismo no ambiente do futebol: um estudo de Grêmio e Internacional de Porto Alegre. [Internet] [Thesis]. Universidade do Vale do Itajaí; 2012. [cited 2020 Aug 12]. Available from: http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=1125.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pinheiro PMdS. Planejamento e ações para o desenvolvimento do turismo no ambiente do futebol: um estudo de Grêmio e Internacional de Porto Alegre. [Thesis]. Universidade do Vale do Itajaí; 2012. Available from: http://www6.univali.br/tede/tde_busca/arquivo.php?codArquivo=1125

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Mattar, Michel Fauze. Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil.

Degree: Mestrado, Administração, 2007, University of São Paulo

É notório o crescimento da utilização do patrocínio esportivo como ferramenta de comunicação de marketing pelas empresas. Este crescimento tem despertado o interesse por uma… (more)

Subjects/Keywords: Comunicação em marketing; Decision making; Esportes; Marketing communication; Marketing esportivo; Patrocínio; Sponsorship; Sports; Sports marketing; Tomada de decisão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mattar, M. F. (2007). Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/ ;

Chicago Manual of Style (16th Edition):

Mattar, Michel Fauze. “Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil.” 2007. Masters Thesis, University of São Paulo. Accessed August 12, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/ ;.

MLA Handbook (7th Edition):

Mattar, Michel Fauze. “Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil.” 2007. Web. 12 Aug 2020.

Vancouver:

Mattar MF. Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil. [Internet] [Masters thesis]. University of São Paulo; 2007. [cited 2020 Aug 12]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/ ;.

Council of Science Editors:

Mattar MF. Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil. [Masters Thesis]. University of São Paulo; 2007. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/ ;


Pontifícia Universidade Católica de São Paulo

23. Fernando de Andrade Franco Malagrino. Gestão das marcas dos clubes de futebol: como o marketing esportivo potencializa o consumo do torcedor.

Degree: 2011, Pontifícia Universidade Católica de São Paulo

O futebol brasileiro está entrando numa nova fase, em que não pode mais ser visto apenas como um esporte e sim como um grande negócio… (more)

Subjects/Keywords: ADMINISTRACAO; Marketing; Marketing esportivo; Clubes de futebol; Marca; Futebol; Esportes; Marketing; Sports marketing; Soccer clubs; Brand; Soccer; Sports

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Malagrino, F. d. A. F. (2011). Gestão das marcas dos clubes de futebol: como o marketing esportivo potencializa o consumo do torcedor. (Thesis). Pontifícia Universidade Católica de São Paulo. Retrieved from http://www.sapientia.pucsp.br//tde_busca/arquivo.php?codArquivo=13457

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Malagrino, Fernando de Andrade Franco. “Gestão das marcas dos clubes de futebol: como o marketing esportivo potencializa o consumo do torcedor.” 2011. Thesis, Pontifícia Universidade Católica de São Paulo. Accessed August 12, 2020. http://www.sapientia.pucsp.br//tde_busca/arquivo.php?codArquivo=13457.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Malagrino, Fernando de Andrade Franco. “Gestão das marcas dos clubes de futebol: como o marketing esportivo potencializa o consumo do torcedor.” 2011. Web. 12 Aug 2020.

Vancouver:

Malagrino FdAF. Gestão das marcas dos clubes de futebol: como o marketing esportivo potencializa o consumo do torcedor. [Internet] [Thesis]. Pontifícia Universidade Católica de São Paulo; 2011. [cited 2020 Aug 12]. Available from: http://www.sapientia.pucsp.br//tde_busca/arquivo.php?codArquivo=13457.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Malagrino FdAF. Gestão das marcas dos clubes de futebol: como o marketing esportivo potencializa o consumo do torcedor. [Thesis]. Pontifícia Universidade Católica de São Paulo; 2011. Available from: http://www.sapientia.pucsp.br//tde_busca/arquivo.php?codArquivo=13457

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


The Florida State University

24. Oh, Kyoungwhan. The effects of brand, design, and price on intent to purchase an activity tracker.

Degree: 2014, The Florida State University

  As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have… (more)

Subjects/Keywords: Business Administration, Marketing; Business Administration, Sports Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oh, K. (2014). The effects of brand, design, and price on intent to purchase an activity tracker. (Thesis). The Florida State University. Retrieved from http://pqdtopen.proquest.com/#viewpdf?dispub=1559554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oh, Kyoungwhan. “The effects of brand, design, and price on intent to purchase an activity tracker.” 2014. Thesis, The Florida State University. Accessed August 12, 2020. http://pqdtopen.proquest.com/#viewpdf?dispub=1559554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oh, Kyoungwhan. “The effects of brand, design, and price on intent to purchase an activity tracker.” 2014. Web. 12 Aug 2020.

Vancouver:

Oh K. The effects of brand, design, and price on intent to purchase an activity tracker. [Internet] [Thesis]. The Florida State University; 2014. [cited 2020 Aug 12]. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=1559554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oh K. The effects of brand, design, and price on intent to purchase an activity tracker. [Thesis]. The Florida State University; 2014. Available from: http://pqdtopen.proquest.com/#viewpdf?dispub=1559554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

25. Benadie, Strelize. Relationships in sport sponsorship : a marketing perspective.

Degree: 2013, University of Johannesburg

D.Phil. (Sports Management)

Despite the large amounts of money spent on sponsorships and per implication sport sponsorship, little research is available concerning sponsorship practices in… (more)

Subjects/Keywords: Sports sponsorship; Relationship marketing; Corporate sponsorship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Benadie, S. (2013). Relationships in sport sponsorship : a marketing perspective. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/8708

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Benadie, Strelize. “Relationships in sport sponsorship : a marketing perspective.” 2013. Thesis, University of Johannesburg. Accessed August 12, 2020. http://hdl.handle.net/10210/8708.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Benadie, Strelize. “Relationships in sport sponsorship : a marketing perspective.” 2013. Web. 12 Aug 2020.

Vancouver:

Benadie S. Relationships in sport sponsorship : a marketing perspective. [Internet] [Thesis]. University of Johannesburg; 2013. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10210/8708.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Benadie S. Relationships in sport sponsorship : a marketing perspective. [Thesis]. University of Johannesburg; 2013. Available from: http://hdl.handle.net/10210/8708

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Zapata Agüera, María Soledad. La esponsorización deportiva: factores que influyen en su efectividad .

Degree: Economía de la Empresa, 2018, Universidad Politécnica de Cartagena

 [SPA] Estudio realizado en el marco de los Juegos Olímpicos de Río 2016 con dos objetivos fundamentales: en primer lugar, se han identificado las variables… (more)

Subjects/Keywords: Juegos Olímpicos; Marketing; Deportes; Olympic Games; Sports

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zapata Agüera, M. S. (2018). La esponsorización deportiva: factores que influyen en su efectividad . (Thesis). Universidad Politécnica de Cartagena. Retrieved from http://hdl.handle.net/10317/7610

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zapata Agüera, María Soledad. “La esponsorización deportiva: factores que influyen en su efectividad .” 2018. Thesis, Universidad Politécnica de Cartagena. Accessed August 12, 2020. http://hdl.handle.net/10317/7610.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zapata Agüera, María Soledad. “La esponsorización deportiva: factores que influyen en su efectividad .” 2018. Web. 12 Aug 2020.

Vancouver:

Zapata Agüera MS. La esponsorización deportiva: factores que influyen en su efectividad . [Internet] [Thesis]. Universidad Politécnica de Cartagena; 2018. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10317/7610.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zapata Agüera MS. La esponsorización deportiva: factores que influyen en su efectividad . [Thesis]. Universidad Politécnica de Cartagena; 2018. Available from: http://hdl.handle.net/10317/7610

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

27. Pereira, Rita Castanheira. Plano de comunicação web 2012: WTVISION.

Degree: 2011, RCAAP

Este projecto visa o desenvolvimento de um Plano de Comunicação Web para a wTVision, uma empresa que desenvolve software de infografismo para Televisão. A importância… (more)

Subjects/Keywords: Desporto; B2B Marketing; Online; Internacionalização; Sports; Internationalization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pereira, R. C. (2011). Plano de comunicação web 2012: WTVISION. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4755

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pereira, Rita Castanheira. “Plano de comunicação web 2012: WTVISION.” 2011. Thesis, RCAAP. Accessed August 12, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4755.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pereira, Rita Castanheira. “Plano de comunicação web 2012: WTVISION.” 2011. Web. 12 Aug 2020.

Vancouver:

Pereira RC. Plano de comunicação web 2012: WTVISION. [Internet] [Thesis]. RCAAP; 2011. [cited 2020 Aug 12]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4755.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira RC. Plano de comunicação web 2012: WTVISION. [Thesis]. RCAAP; 2011. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4755

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ottawa

28. Yang, Yiqi. Factors Affecting Downhill Skiing Participation of Canadian Consumers .

Degree: 2019, University of Ottawa

 According to Statistics Canada (2013), downhill skiing participation rates have declined from 14% in 1992 to 6% in 2010. Finding ways to counteract this decline… (more)

Subjects/Keywords: Marketing; Consumer behaviour; Downhill skiing; Sports participation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, Y. (2019). Factors Affecting Downhill Skiing Participation of Canadian Consumers . (Thesis). University of Ottawa. Retrieved from http://hdl.handle.net/10393/39764

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Yiqi. “Factors Affecting Downhill Skiing Participation of Canadian Consumers .” 2019. Thesis, University of Ottawa. Accessed August 12, 2020. http://hdl.handle.net/10393/39764.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Yiqi. “Factors Affecting Downhill Skiing Participation of Canadian Consumers .” 2019. Web. 12 Aug 2020.

Vancouver:

Yang Y. Factors Affecting Downhill Skiing Participation of Canadian Consumers . [Internet] [Thesis]. University of Ottawa; 2019. [cited 2020 Aug 12]. Available from: http://hdl.handle.net/10393/39764.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang Y. Factors Affecting Downhill Skiing Participation of Canadian Consumers . [Thesis]. University of Ottawa; 2019. Available from: http://hdl.handle.net/10393/39764

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Monteiro, Vitor Hugo de Brito. Implementação de plataforma web e android no âmbito da associação Anddvis.

Degree: 2013, Instituto Politécnico do Porto

Trabalho de Projeto apresentado ao Instituto Superior de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação… (more)

Subjects/Keywords: Projeto; Marketing desportivo; Marketing relacional; Marketing digital; Android; Livescore; Livescore; Project; Sports marketing; Relationship marketing; Digital marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Monteiro, V. H. d. B. (2013). Implementação de plataforma web e android no âmbito da associação Anddvis. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Monteiro, Vitor Hugo de Brito. “Implementação de plataforma web e android no âmbito da associação Anddvis.” 2013. Thesis, Instituto Politécnico do Porto. Accessed August 12, 2020. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Monteiro, Vitor Hugo de Brito. “Implementação de plataforma web e android no âmbito da associação Anddvis.” 2013. Web. 12 Aug 2020.

Vancouver:

Monteiro VHdB. Implementação de plataforma web e android no âmbito da associação Anddvis. [Internet] [Thesis]. Instituto Politécnico do Porto; 2013. [cited 2020 Aug 12]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Monteiro VHdB. Implementação de plataforma web e android no âmbito da associação Anddvis. [Thesis]. Instituto Politécnico do Porto; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/5043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Dennis Fernandes Lisboa. SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT.

Degree: 2009, Universidade Potiguar

In Brazil, a consensus among researchers has been formed in years, about the need to revise the strategies traditionally adopted in the formulation of regional… (more)

Subjects/Keywords: Sports practices. sports marketing. region development.; ADMINISTRACAO; Práticas esportivas, marketing esportivo, desenvolvimento regional.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lisboa, D. F. (2009). SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT. (Thesis). Universidade Potiguar. Retrieved from http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=40

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lisboa, Dennis Fernandes. “SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT.” 2009. Thesis, Universidade Potiguar. Accessed August 12, 2020. http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=40.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lisboa, Dennis Fernandes. “SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT.” 2009. Web. 12 Aug 2020.

Vancouver:

Lisboa DF. SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT. [Internet] [Thesis]. Universidade Potiguar; 2009. [cited 2020 Aug 12]. Available from: http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=40.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lisboa DF. SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT. [Thesis]. Universidade Potiguar; 2009. Available from: http://bibliotecadigital.unp.br/tde_busca/arquivo.php?codArquivo=40

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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