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You searched for subject:(Solicited word Of Mouth). Showing records 1 – 30 of 231469 total matches.

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1. Lacan, Camille. Les déterminants de la décision d'émettre du bouche-à-oreille sollicité : le cas des contributeurs à une campagne de financement participatif : Determinants of the decision to issue solicited word-of-mouth : the case of contributors to a crowdfunding project.

Degree: Docteur es, Sciences de gestion, 2018, Paris Sciences et Lettres

Portés par l’évolution rapide d’Internet, les réseaux sociaux sont devenus de nouveaux moyens d’expression pour émettre et consulter des communications de bouche-à-oreille (BAO). Les marketeurs… (more)

Subjects/Keywords: Bouche-À-Oreille sollicité; Sollicitation; Comportement dirigé vers un but; Solicited word-Of-Mouth; Solicitation; Goal-Directed behaviour; 658.804

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lacan, C. (2018). Les déterminants de la décision d'émettre du bouche-à-oreille sollicité : le cas des contributeurs à une campagne de financement participatif : Determinants of the decision to issue solicited word-of-mouth : the case of contributors to a crowdfunding project. (Doctoral Dissertation). Paris Sciences et Lettres. Retrieved from http://www.theses.fr/2018PSLED055

Chicago Manual of Style (16th Edition):

Lacan, Camille. “Les déterminants de la décision d'émettre du bouche-à-oreille sollicité : le cas des contributeurs à une campagne de financement participatif : Determinants of the decision to issue solicited word-of-mouth : the case of contributors to a crowdfunding project.” 2018. Doctoral Dissertation, Paris Sciences et Lettres. Accessed September 19, 2019. http://www.theses.fr/2018PSLED055.

MLA Handbook (7th Edition):

Lacan, Camille. “Les déterminants de la décision d'émettre du bouche-à-oreille sollicité : le cas des contributeurs à une campagne de financement participatif : Determinants of the decision to issue solicited word-of-mouth : the case of contributors to a crowdfunding project.” 2018. Web. 19 Sep 2019.

Vancouver:

Lacan C. Les déterminants de la décision d'émettre du bouche-à-oreille sollicité : le cas des contributeurs à une campagne de financement participatif : Determinants of the decision to issue solicited word-of-mouth : the case of contributors to a crowdfunding project. [Internet] [Doctoral dissertation]. Paris Sciences et Lettres; 2018. [cited 2019 Sep 19]. Available from: http://www.theses.fr/2018PSLED055.

Council of Science Editors:

Lacan C. Les déterminants de la décision d'émettre du bouche-à-oreille sollicité : le cas des contributeurs à une campagne de financement participatif : Determinants of the decision to issue solicited word-of-mouth : the case of contributors to a crowdfunding project. [Doctoral Dissertation]. Paris Sciences et Lettres; 2018. Available from: http://www.theses.fr/2018PSLED055


NSYSU

2. Chen, Yu-Chih. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.

Degree: Master, Business Management, 2014, NSYSU

 In our modern society with developed network technology, it really influence our method for searching information greatly. Modern people canât search and transfer information and… (more)

Subjects/Keywords: facebook; Word-of-Mouth; Online Word-of-Mouth; Check-in; Word-of-Mouth process

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2014). A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Thesis, NSYSU. Accessed September 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yu-Chih. “A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry.” 2014. Web. 19 Sep 2019.

Vancouver:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Sep 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study on the Words of Mouth Effect of Internet Check-in Towards Consumerâs Purchasing Decisionï¼a Case of Hairdressing Industry. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0526114-162245

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Stockholm University

3. Tomhill, Katarina. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.

Degree: Media Studies, 2014, Stockholm University

  Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en… (more)

Subjects/Keywords: Buzzador; word of mouth; konstruerad word of mouth; organisk word of mouth; opinionsledare; early adopters

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tomhill, K. (2014). En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. (Thesis). Stockholm University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Thesis, Stockholm University. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tomhill, Katarina. “En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv.” 2014. Web. 19 Sep 2019.

Vancouver:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Internet] [Thesis]. Stockholm University; 2014. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tomhill K. En Buzzadors bekännelser : En kvalitativ studie av word of mouth ur utövarens perspektiv. [Thesis]. Stockholm University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113380

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Oklahoma State University

4. Ishida, Koji. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.

Degree: School of Hotel and Restaurant Administration, 2011, Oklahoma State University

Word-of-Mouth effect on products decision-making have been studied for over 40 years. However, the effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism… (more)

Subjects/Keywords: destination image; electronic word-of-mouth; ewom; traditional word-of-mouth; wom; word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ishida, K. (2011). Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. (Thesis). Oklahoma State University. Retrieved from http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Thesis, Oklahoma State University. Accessed September 19, 2019. http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ishida, Koji. “Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri.” 2011. Web. 19 Sep 2019.

Vancouver:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Internet] [Thesis]. Oklahoma State University; 2011. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/11244/9689.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ishida K. Effects of Traditional and Electronic Word-of-mouth on Destination Image of Vacation Tourists: a Case of Branson, Missouri. [Thesis]. Oklahoma State University; 2011. Available from: http://hdl.handle.net/11244/9689

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

5. Kim, Hongbum. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.

Degree: PhD, Business Administration, 2013, University of Georgia

 This dissertation focuses on online Word-Of-Mouth (WOM) about promotions. It investigates information source effects associated with online WOM about promotions in two different ways: (a)… (more)

Subjects/Keywords: Online word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, H. (2013). Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd

Chicago Manual of Style (16th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Doctoral Dissertation, University of Georgia. Accessed September 19, 2019. http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

MLA Handbook (7th Edition):

Kim, Hongbum. “Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions.” 2013. Web. 19 Sep 2019.

Vancouver:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Internet] [Doctoral dissertation]. University of Georgia; 2013. [cited 2019 Sep 19]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd.

Council of Science Editors:

Kim H. Word of mouth about promotions: the impact of source characteristics on consumer evaluations of promotions. [Doctoral Dissertation]. University of Georgia; 2013. Available from: http://purl.galileo.usg.edu/uga_etd/kim_hongbum_201305_phd


Linnaeus University

6. Blom, Beatrice. Buzz : Med individen som insats.

Degree: Linnaeus School of Business and Economics, 2010, Linnaeus University

  abstract   buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon… (more)

Subjects/Keywords: Buzz; Word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blom, B. (2010). Buzz : Med individen som insats. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Blom, Beatrice. “Buzz : Med individen som insats.” 2010. Thesis, Linnaeus University. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Blom, Beatrice. “Buzz : Med individen som insats.” 2010. Web. 19 Sep 2019.

Vancouver:

Blom B. Buzz : Med individen som insats. [Internet] [Thesis]. Linnaeus University; 2010. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Blom B. Buzz : Med individen som insats. [Thesis]. Linnaeus University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11278

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queens University

7. Pyle, Martin Allan. Using Word-of-Mouth to Portray an Image of Being Knowledgeable .

Degree: Management, 2013, Queens University

Word-of-mouth (WOM) is a powerful phenomenon, with the potential to determine a brand’s success by influencing both purchase decisions and the consumers’ experiences. While the… (more)

Subjects/Keywords: Word-of-Mouth; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pyle, M. A. (2013). Using Word-of-Mouth to Portray an Image of Being Knowledgeable . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Thesis, Queens University. Accessed September 19, 2019. http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pyle, Martin Allan. “Using Word-of-Mouth to Portray an Image of Being Knowledgeable .” 2013. Web. 19 Sep 2019.

Vancouver:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Internet] [Thesis]. Queens University; 2013. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/1974/7946.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pyle MA. Using Word-of-Mouth to Portray an Image of Being Knowledgeable . [Thesis]. Queens University; 2013. Available from: http://hdl.handle.net/1974/7946

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Sampaio, Ana Rita Serpa Pinto. Word-of-mouth electrónico : as motivações dos consumidores no Facebook.

Degree: 2012, RCAAP

 Dada a crescente desconfiança dos consumidores em relação aos meios publicitários tradicionais, o word-of-mouth electrónico (eWOM) tem vindo a ser cada vez mais valorizado pelas… (more)

Subjects/Keywords: Word-of-mouth; Electronic word-of-mouth; Facebook

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APA (6th Edition):

Sampaio, A. R. S. P. (2012). Word-of-mouth electrónico : as motivações dos consumidores no Facebook. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Thesis, RCAAP. Accessed September 19, 2019. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sampaio, Ana Rita Serpa Pinto. “Word-of-mouth electrónico : as motivações dos consumidores no Facebook.” 2012. Web. 19 Sep 2019.

Vancouver:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Internet] [Thesis]. RCAAP; 2012. [cited 2019 Sep 19]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sampaio ARSP. Word-of-mouth electrónico : as motivações dos consumidores no Facebook. [Thesis]. RCAAP; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/9250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Bäcklund, Jonas. WOM vs eWOM : En komparativ studie av WOM vs EWOM.

Degree: Business Studies, 2017, Södertörn University

  In this paper the perceived credibility of word of mouth (WOM) is compared with the perceived credibility of electronic word of mouth (eWOM) from… (more)

Subjects/Keywords: Word of mouth; Trovärdighet; Elektronisk Word of mouth; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bäcklund, J. (2017). WOM vs eWOM : En komparativ studie av WOM vs EWOM. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bäcklund, Jonas. “WOM vs eWOM : En komparativ studie av WOM vs EWOM.” 2017. Thesis, Södertörn University. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bäcklund, Jonas. “WOM vs eWOM : En komparativ studie av WOM vs EWOM.” 2017. Web. 19 Sep 2019.

Vancouver:

Bäcklund J. WOM vs eWOM : En komparativ studie av WOM vs EWOM. [Internet] [Thesis]. Södertörn University; 2017. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bäcklund J. WOM vs eWOM : En komparativ studie av WOM vs EWOM. [Thesis]. Södertörn University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New South Wales

10. An, Jake. Tapping into customers' social motives for driving word-of-mouth marketing success.

Degree: Marketing, 2018, University of New South Wales

 In today’s business environment characterized by ever-increasing interconnectedness between customers,effective management of both incentivized and organic word-of-mouth (WOM) is essential for businesssuccess. The objectives of… (more)

Subjects/Keywords: Word-of-mouth content; Word-of-mouth; Social motives

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

An, J. (2018). Tapping into customers' social motives for driving word-of-mouth marketing success. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true

Chicago Manual of Style (16th Edition):

An, Jake. “Tapping into customers' social motives for driving word-of-mouth marketing success.” 2018. Doctoral Dissertation, University of New South Wales. Accessed September 19, 2019. http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true.

MLA Handbook (7th Edition):

An, Jake. “Tapping into customers' social motives for driving word-of-mouth marketing success.” 2018. Web. 19 Sep 2019.

Vancouver:

An J. Tapping into customers' social motives for driving word-of-mouth marketing success. [Internet] [Doctoral dissertation]. University of New South Wales; 2018. [cited 2019 Sep 19]. Available from: http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true.

Council of Science Editors:

An J. Tapping into customers' social motives for driving word-of-mouth marketing success. [Doctoral Dissertation]. University of New South Wales; 2018. Available from: http://handle.unsw.edu.au/1959.4/60174 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:51005/SOURCE2?view=true


University of Texas – Austin

11. Kim, Kyung Ok. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.

Degree: PhD, Advertising, 2014, University of Texas – Austin

 In this dissertation, I examine how online conversations as electronic word-of-mouth (eWOM) information via social media networks affect business outcomes. Using data from the movie… (more)

Subjects/Keywords: Electronic word of mouth; Word of mouth; Social media; Digital marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, K. O. (2014). A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/26855

Chicago Manual of Style (16th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Doctoral Dissertation, University of Texas – Austin. Accessed September 19, 2019. http://hdl.handle.net/2152/26855.

MLA Handbook (7th Edition):

Kim, Kyung Ok. “A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry.” 2014. Web. 19 Sep 2019.

Vancouver:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2014. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/2152/26855.

Council of Science Editors:

Kim KO. A little bluebird told me : social media conversation effects on business outcomes-evidence from the movie industry. [Doctoral Dissertation]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/26855


NSYSU

12. Lu, Chao-yuan. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.

Degree: Master, Business Management, 2015, NSYSU

 Since the rise of the Internet and social media, the Word-of-Mouth marketing has different features. Consumers not only transmit the Word-of-Mouth but also dependent on… (more)

Subjects/Keywords: Word-of-Mouth; Word-of-Mouth motivation; Wowprime; Scandal of animal feed oil

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, C. (2015). A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Chao-yuan. “A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.” 2015. Thesis, NSYSU. Accessed September 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Chao-yuan. “A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime.” 2015. Web. 19 Sep 2019.

Vancouver:

Lu C. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Sep 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. A Study on Consumerâs Word-of-mouth Motive for Food and Beverage Industry - A Case of WowPrime. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134527

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New Mexico

13. Li, Bodi. The Effects of Electronic Word-of-Mouth: An Exploratory Study.

Degree: Department of Communication and Journalism, 2009, University of New Mexico

 Although marketing and advertising professionals tend to believe the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted… (more)

Subjects/Keywords: Electronic Word-of-Mouth; eWOM; Word-of-Mouth; online customer review; WOM; Diffusion of Innovations

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APA (6th Edition):

Li, B. (2009). The Effects of Electronic Word-of-Mouth: An Exploratory Study. (Masters Thesis). University of New Mexico. Retrieved from http://hdl.handle.net/1928/10319

Chicago Manual of Style (16th Edition):

Li, Bodi. “The Effects of Electronic Word-of-Mouth: An Exploratory Study.” 2009. Masters Thesis, University of New Mexico. Accessed September 19, 2019. http://hdl.handle.net/1928/10319.

MLA Handbook (7th Edition):

Li, Bodi. “The Effects of Electronic Word-of-Mouth: An Exploratory Study.” 2009. Web. 19 Sep 2019.

Vancouver:

Li B. The Effects of Electronic Word-of-Mouth: An Exploratory Study. [Internet] [Masters thesis]. University of New Mexico; 2009. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/1928/10319.

Council of Science Editors:

Li B. The Effects of Electronic Word-of-Mouth: An Exploratory Study. [Masters Thesis]. University of New Mexico; 2009. Available from: http://hdl.handle.net/1928/10319


University of Helsinki

14. Ahokas, Hannele. Perspectives on communicating health food behavior in health blogs.

Degree: Department of Economics and Management; Helsingfors universitet, Agrikultur- och forstvetenskapliga fakulteten, Institutionen för ekonomi, 2015, University of Helsinki

 The purpose of this research was to gain a better understanding of the meanings consumers attach to health food consumption. The phenomena was observed from… (more)

Subjects/Keywords: health food; well-being; blogging; word-of-mouth; word-of-mouth marketing; motivation; Marknadsföring; Marketing; Markkinointi; health food; well-being; blogging; word-of-mouth; word-of-mouth marketing; motivation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ahokas, H. (2015). Perspectives on communicating health food behavior in health blogs. (Masters Thesis). University of Helsinki. Retrieved from http://hdl.handle.net/10138/155814

Chicago Manual of Style (16th Edition):

Ahokas, Hannele. “Perspectives on communicating health food behavior in health blogs.” 2015. Masters Thesis, University of Helsinki. Accessed September 19, 2019. http://hdl.handle.net/10138/155814.

MLA Handbook (7th Edition):

Ahokas, Hannele. “Perspectives on communicating health food behavior in health blogs.” 2015. Web. 19 Sep 2019.

Vancouver:

Ahokas H. Perspectives on communicating health food behavior in health blogs. [Internet] [Masters thesis]. University of Helsinki; 2015. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/10138/155814.

Council of Science Editors:

Ahokas H. Perspectives on communicating health food behavior in health blogs. [Masters Thesis]. University of Helsinki; 2015. Available from: http://hdl.handle.net/10138/155814


Georgia State University

15. Baker, Andrew M. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.

Degree: PhD, Marketing, 2011, Georgia State University

  To aid in resolving some of the ambiguity in the literature about the impact of different forms of WOM on brand performance, this dissertation… (more)

Subjects/Keywords: word of mouth; branding; hierarchical models; marketing

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APA (6th Edition):

Baker, A. M. (2011). How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. (Doctoral Dissertation). Georgia State University. Retrieved from https://scholarworks.gsu.edu/marketing_diss/19

Chicago Manual of Style (16th Edition):

Baker, Andrew M. “How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.” 2011. Doctoral Dissertation, Georgia State University. Accessed September 19, 2019. https://scholarworks.gsu.edu/marketing_diss/19.

MLA Handbook (7th Edition):

Baker, Andrew M. “How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance.” 2011. Web. 19 Sep 2019.

Vancouver:

Baker AM. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. [Internet] [Doctoral dissertation]. Georgia State University; 2011. [cited 2019 Sep 19]. Available from: https://scholarworks.gsu.edu/marketing_diss/19.

Council of Science Editors:

Baker AM. How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance. [Doctoral Dissertation]. Georgia State University; 2011. Available from: https://scholarworks.gsu.edu/marketing_diss/19


Queen Mary, University of London

16. King, Maia. Collective action in networks : communication, cooperation and redistribution.

Degree: PhD, 2017, Queen Mary, University of London

 A person's friends, neighbours and other social relationships can have a large impact on their economic outcomes. We examine three important ways that networks can… (more)

Subjects/Keywords: Economics; network communication; Word-of-mouth; Redistribution

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APA (6th Edition):

King, M. (2017). Collective action in networks : communication, cooperation and redistribution. (Doctoral Dissertation). Queen Mary, University of London. Retrieved from http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027

Chicago Manual of Style (16th Edition):

King, Maia. “Collective action in networks : communication, cooperation and redistribution.” 2017. Doctoral Dissertation, Queen Mary, University of London. Accessed September 19, 2019. http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027.

MLA Handbook (7th Edition):

King, Maia. “Collective action in networks : communication, cooperation and redistribution.” 2017. Web. 19 Sep 2019.

Vancouver:

King M. Collective action in networks : communication, cooperation and redistribution. [Internet] [Doctoral dissertation]. Queen Mary, University of London; 2017. [cited 2019 Sep 19]. Available from: http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027.

Council of Science Editors:

King M. Collective action in networks : communication, cooperation and redistribution. [Doctoral Dissertation]. Queen Mary, University of London; 2017. Available from: http://qmro.qmul.ac.uk/xmlui/handle/123456789/30711 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.766027


Stellenbosch University

17. Van Loggerenberg, Marthinus. Word-of-mouth marketing to emerging black middle class women in South Africa.

Degree: 2009, Stellenbosch University

Thesis (MBA (Business Management)) – University of Stellenbosch, 2009.

ENGLISH ABSTRACT: Word-of-mouth is fluid and happening everywhere. Networks are invisible and sensitive to organisational behaviour. The… (more)

Subjects/Keywords: Business management; Word-of-mouth advertising

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APA (6th Edition):

Van Loggerenberg, M. (2009). Word-of-mouth marketing to emerging black middle class women in South Africa. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Van Loggerenberg, Marthinus. “Word-of-mouth marketing to emerging black middle class women in South Africa.” 2009. Thesis, Stellenbosch University. Accessed September 19, 2019. http://hdl.handle.net/10019.1/982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Van Loggerenberg, Marthinus. “Word-of-mouth marketing to emerging black middle class women in South Africa.” 2009. Web. 19 Sep 2019.

Vancouver:

Van Loggerenberg M. Word-of-mouth marketing to emerging black middle class women in South Africa. [Internet] [Thesis]. Stellenbosch University; 2009. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/10019.1/982.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Van Loggerenberg M. Word-of-mouth marketing to emerging black middle class women in South Africa. [Thesis]. Stellenbosch University; 2009. Available from: http://hdl.handle.net/10019.1/982

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Alves, Sandra da Conceição Ascensão. Os Backpackers: a importância do WOM e os seus antecedentes.

Degree: 2013, Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu

Mestrado em Marketing Research

O presente estudo analisa os factores antecedentes do conteúdo da mensagem Word-of-Mouth (WOM) dos backpackers. Propõe-se um modelo no qual o… (more)

Subjects/Keywords: Backpackers; Word-of-Mouth; Interacções sociais; Turismo

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APA (6th Edition):

Alves, S. d. C. A. (2013). Os Backpackers: a importância do WOM e os seus antecedentes. (Thesis). Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alves, Sandra da Conceição Ascensão. “Os Backpackers: a importância do WOM e os seus antecedentes.” 2013. Thesis, Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu. Accessed September 19, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alves, Sandra da Conceição Ascensão. “Os Backpackers: a importância do WOM e os seus antecedentes.” 2013. Web. 19 Sep 2019.

Vancouver:

Alves SdCA. Os Backpackers: a importância do WOM e os seus antecedentes. [Internet] [Thesis]. Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu; 2013. [cited 2019 Sep 19]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alves SdCA. Os Backpackers: a importância do WOM e os seus antecedentes. [Thesis]. Instituto Politécnico de Viseu. Escola Superior de Tecnologia e Gestão de Viseu; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipv.pt:10400.19/1937

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

19. Kujala, Riikka. Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku .

Degree: 2014, Tampere University

 Tutkimuksen tarkoituksena oli kuvata ja analysoida videoblogeissa ilmenevän elektronisen word-of-mouthin uskottavuutta nuorten katsojien keskuudessa. Uskottavuutta tarkasteltiin ja vertailtiin vahvistetun sekä orgaanisen eWOMin välillä. Videoblogit luovat… (more)

Subjects/Keywords: videoblogit; elektroninen word-of-mouth; uskottavuus

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APA (6th Edition):

Kujala, R. (2014). Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/95240

Chicago Manual of Style (16th Edition):

Kujala, Riikka. “Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku .” 2014. Masters Thesis, Tampere University. Accessed September 19, 2019. https://trepo.tuni.fi/handle/10024/95240.

MLA Handbook (7th Edition):

Kujala, Riikka. “Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku .” 2014. Web. 19 Sep 2019.

Vancouver:

Kujala R. Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku . [Internet] [Masters thesis]. Tampere University; 2014. [cited 2019 Sep 19]. Available from: https://trepo.tuni.fi/handle/10024/95240.

Council of Science Editors:

Kujala R. Elektronisen word-of-mouthin uskottavuus videoblogeissa: Case Soikku . [Masters Thesis]. Tampere University; 2014. Available from: https://trepo.tuni.fi/handle/10024/95240


Tampere University

20. Iduozee, Eni. The credibility of online consumer reviews. Case Lumene .

Degree: 2015, Tampere University

 Kuluttajien nettiarvostelujen määrä on kasvanut huimasti viimeisen vuosikymmenen aikana. Niistä on tullut yleinen muoto elektronista word-of-mouth viestintää (eWOM). Tämän päivän modernissa virtuaalisessa ympäristössä kuluttajien on… (more)

Subjects/Keywords: kuluttajien nettiarvostelut; elektroninen word-of-mouth; uskottavuus

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APA (6th Edition):

Iduozee, E. (2015). The credibility of online consumer reviews. Case Lumene . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/98310

Chicago Manual of Style (16th Edition):

Iduozee, Eni. “The credibility of online consumer reviews. Case Lumene .” 2015. Masters Thesis, Tampere University. Accessed September 19, 2019. https://trepo.tuni.fi/handle/10024/98310.

MLA Handbook (7th Edition):

Iduozee, Eni. “The credibility of online consumer reviews. Case Lumene .” 2015. Web. 19 Sep 2019.

Vancouver:

Iduozee E. The credibility of online consumer reviews. Case Lumene . [Internet] [Masters thesis]. Tampere University; 2015. [cited 2019 Sep 19]. Available from: https://trepo.tuni.fi/handle/10024/98310.

Council of Science Editors:

Iduozee E. The credibility of online consumer reviews. Case Lumene . [Masters Thesis]. Tampere University; 2015. Available from: https://trepo.tuni.fi/handle/10024/98310


Rutgers University

21. Ulu, Sevincgul, 1983-. The effect of fertility on women's word-of-mouth behavior.

Degree: PhD, Management, 2018, Rutgers University

The power of word-of-mouth (WOM) lies in its ability to influence consumer behavior and purchase intention, highlighting drivers of WOM behaviors that are critical to… (more)

Subjects/Keywords: Word-of-mouth advertising; Fertility, Human

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APA (6th Edition):

Ulu, Sevincgul, 1. (2018). The effect of fertility on women's word-of-mouth behavior. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/59319/

Chicago Manual of Style (16th Edition):

Ulu, Sevincgul, 1983-. “The effect of fertility on women's word-of-mouth behavior.” 2018. Doctoral Dissertation, Rutgers University. Accessed September 19, 2019. https://rucore.libraries.rutgers.edu/rutgers-lib/59319/.

MLA Handbook (7th Edition):

Ulu, Sevincgul, 1983-. “The effect of fertility on women's word-of-mouth behavior.” 2018. Web. 19 Sep 2019.

Vancouver:

Ulu, Sevincgul 1. The effect of fertility on women's word-of-mouth behavior. [Internet] [Doctoral dissertation]. Rutgers University; 2018. [cited 2019 Sep 19]. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/59319/.

Council of Science Editors:

Ulu, Sevincgul 1. The effect of fertility on women's word-of-mouth behavior. [Doctoral Dissertation]. Rutgers University; 2018. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/59319/


Drexel University

22. Cohen, Alex Howard. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.

Degree: 2017, Drexel University

 This three-part study examines how online accessibility-related service failures adversely impact a retailer through avoidance behaviors by directly offended disabled consumers (30 million Americans), their… (more)

Subjects/Keywords: Marketing; Disabilities; Empathy; Word-of-mouth advertising

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APA (6th Edition):

Cohen, A. H. (2017). Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. (Thesis). Drexel University. Retrieved from http://hdl.handle.net/1860/idea:7410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cohen, Alex Howard. “Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.” 2017. Thesis, Drexel University. Accessed September 19, 2019. http://hdl.handle.net/1860/idea:7410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cohen, Alex Howard. “Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.” 2017. Web. 19 Sep 2019.

Vancouver:

Cohen AH. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. [Internet] [Thesis]. Drexel University; 2017. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/1860/idea:7410.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cohen AH. Accessibility-Related Service Failures Online: Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks. [Thesis]. Drexel University; 2017. Available from: http://hdl.handle.net/1860/idea:7410

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Hsiao, Yi-Tan. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.

Degree: Master, Information Management, 2010, NSYSU

 Since the limitations for the presentation of information on the internet, shopping online makes consumers feel cognitive dissonance more easily compared with traditional shopping. While… (more)

Subjects/Keywords: Consumer Attitude; Electronic Word-of-Mouth; Post-Purchase Cognitive Dissonance; Negative Word-of-Mouth Intention

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APA (6th Edition):

Hsiao, Y. (2010). The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Thesis, NSYSU. Accessed September 19, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsiao, Yi-Tan. “The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention.” 2010. Web. 19 Sep 2019.

Vancouver:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Internet] [Thesis]. NSYSU; 2010. [cited 2019 Sep 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsiao Y. The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-231248

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

24. [No author]. What you say? Word of mouth within social media .

Degree: 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (wom); Social media; Electronic word of mouth (ewom); Twitter

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APA (6th Edition):

author], [. (2012). What you say? Word of mouth within social media . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

Chicago Manual of Style (16th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Masters Thesis, University of Pretoria. Accessed September 19, 2019. http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

MLA Handbook (7th Edition):

author], [No. “What you say? Word of mouth within social media .” 2012. Web. 19 Sep 2019.

Vancouver:

author] [. What you say? Word of mouth within social media . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Sep 19]. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/.

Council of Science Editors:

author] [. What you say? Word of mouth within social media . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06032012-094651/

25. Rodrigues, Teresa Margarida Oliveira. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.

Degree: 2012, Instituto Politécnico de Leiria

Dissertação de Mestrado em Marketing Relacional apresentada à ESTG - Escola Superior de Tecnologia e Gestão do IPL - Instituto Politécnico de Leiria.

As comunicações… (more)

Subjects/Keywords: Word-of-mouth positivo; Word-of-mouth negativo; Recomendação da escola; Escolas profissionais; Alunos

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APA (6th Edition):

Rodrigues, T. M. O. (2012). Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. (Thesis). Instituto Politécnico de Leiria. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rodrigues, Teresa Margarida Oliveira. “Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.” 2012. Thesis, Instituto Politécnico de Leiria. Accessed September 19, 2019. http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rodrigues, Teresa Margarida Oliveira. “Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas.” 2012. Web. 19 Sep 2019.

Vancouver:

Rodrigues TMO. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. [Internet] [Thesis]. Instituto Politécnico de Leiria; 2012. [cited 2019 Sep 19]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rodrigues TMO. Fatores determinantes das comunicações word-of-mouth dos alunos das escolas profissionais portuguesas. [Thesis]. Instituto Politécnico de Leiria; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

26. Marjamäki, Tero. Sociala medier- en länk mellan producent och konsument.

Degree: Social and Health Sciences (HOS), 2008, Halmstad University

  Abstract Titel: Sociala medier - En länk mellan producent och konsument Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm Examinator: Lennart Andreasson Utbildningssäte: Högskolan… (more)

Subjects/Keywords: Sociala medier; Word of mouth; Word of mouth marketing; Stealth marketing; Buzz marketing; Viral marketing

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APA (6th Edition):

Marjamäki, T. (2008). Sociala medier- en länk mellan producent och konsument. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marjamäki, Tero. “Sociala medier- en länk mellan producent och konsument.” 2008. Thesis, Halmstad University. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marjamäki, Tero. “Sociala medier- en länk mellan producent och konsument.” 2008. Web. 19 Sep 2019.

Vancouver:

Marjamäki T. Sociala medier- en länk mellan producent och konsument. [Internet] [Thesis]. Halmstad University; 2008. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marjamäki T. Sociala medier- en länk mellan producent och konsument. [Thesis]. Halmstad University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

27. Jirholm, Sara. eWOM-Affordance i Sociala Medier.

Degree: Information Technology, 2015, Halmstad University

Word-of-mouth (WOM) är ett begrepp som länge varit känt inom företagsvärlden och syftar till fenomenet där kunder delar med sig muntligt av sina erfarenheter… (more)

Subjects/Keywords: Affordance; Social media; electronic word-of-mouth; Affordance; Sociala medier; electronic word-of-mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jirholm, S. (2015). eWOM-Affordance i Sociala Medier. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Thesis, Halmstad University. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jirholm, Sara. “eWOM-Affordance i Sociala Medier.” 2015. Web. 19 Sep 2019.

Vancouver:

Jirholm S. eWOM-Affordance i Sociala Medier. [Internet] [Thesis]. Halmstad University; 2015. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jirholm S. eWOM-Affordance i Sociala Medier. [Thesis]. Halmstad University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Morais, Nilnta Elpida. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.

Degree: Business and Economic Studies, 2012, University of Gävle

  Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and… (more)

Subjects/Keywords: viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Morais, N. E. (2012). Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Thesis, University of Gävle. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Morais, Nilnta Elpida. “Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM.” 2012. Web. 19 Sep 2019.

Vancouver:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Internet] [Thesis]. University of Gävle; 2012. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Morais NE. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM. [Thesis]. University of Gävle; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

29. Rennison, Robyn. What you say? Word of mouth within social media.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that… (more)

Subjects/Keywords: UCTD; Word of mouth (WOM); Social media; Electronic word of mouth (EWOM); Twitter

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rennison, R. (2012). What you say? Word of mouth within social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25221

Chicago Manual of Style (16th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Masters Thesis, University of Pretoria. Accessed September 19, 2019. http://hdl.handle.net/2263/25221.

MLA Handbook (7th Edition):

Rennison, Robyn. “What you say? Word of mouth within social media.” 2012. Web. 19 Sep 2019.

Vancouver:

Rennison R. What you say? Word of mouth within social media. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2019 Sep 19]. Available from: http://hdl.handle.net/2263/25221.

Council of Science Editors:

Rennison R. What you say? Word of mouth within social media. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25221

30. Hedén, Moa. EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan.

Degree: Business, 2017, University of Skövde

Bakgrund: Vid etableringen av sociala medier utvecklades ett nytt begrepp nämnt eWOM (elektronisk Word-of-Mouth). eWOM handlar om hur konsumenter sprider sina åsikter och ger… (more)

Subjects/Keywords: Sociala medier; Word-of-Mouth; electronisk Word-of-Mouth; motivationsteori; påverkan och konsekvenser av eWOM.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hedén, M. (2017). EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan. (Thesis). University of Skövde. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hedén, Moa. “EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan.” 2017. Thesis, University of Skövde. Accessed September 19, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hedén, Moa. “EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan.” 2017. Web. 19 Sep 2019.

Vancouver:

Hedén M. EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan. [Internet] [Thesis]. University of Skövde; 2017. [cited 2019 Sep 19]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hedén M. EWOM På SOCIALA MEDIER : En studie om hur eWOM påverkar livsmedelsbutiker och hur de kan hantera konsekvenserna och påverkan. [Thesis]. University of Skövde; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13930

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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