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You searched for subject:(Social website KPI). One record found.

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NSYSU

1. Chang, Che-hao. An Analysis of key success factors on Facebook business fan pages.

Degree: Master, Business Management, 2014, NSYSU

With the rapid growth of network technology, from Web2.0, E-commerce, to the latest popular issue Social Commerce, thereâs a trend that thereâre more companies taking closely look in this area, and actively interacting with their consumers so as to gather the latest news, which is contrary to the past strategy the companies used. Nowadays, when it comes to website-designing, not only should they care about the fluency of the systems, but knowing how to interact with the users. For example, companies have to pay more attention to what the customers said and cared, and respond to their opinions as soon as possible. However, when designing the website, there are many factors that must be considered. So the problems arise, which factors should they care when running the website? Hence, in this study, Social commerce design model and other variables are discussed and selected to form the research model. The goal of the study is to find out the main factor that affect the performance of Facebook business fan page and usersâ participation. Samples of 250 collected by observing. The result showed that when operating the fan page, content profile, online question asking, news feed, connection, topic focus, participation and applications are the elements companies should focus on, so as to get best effect of the company. Based on the result, suggestions are as followed: Considering the different industry the company may in, those who want to manage the community website should find out the key operating element of the industry so as to raise the operating performance, and strengthen the relationships with the customers. Advisors/Committee Members: Tsai, Hsien-tang (chair), Kuo, Tsuang Y. (committee member), Lu, Iuan-yuan (committee member), Huei-Mei Liang (chair).

Subjects/Keywords: Social commerce; Social website KPI; Social commerce design model; Fan pages; Facebook

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, C. (2014). An Analysis of key success factors on Facebook business fan pages. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Che-hao. “An Analysis of key success factors on Facebook business fan pages.” 2014. Thesis, NSYSU. Accessed September 21, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Che-hao. “An Analysis of key success factors on Facebook business fan pages.” 2014. Web. 21 Sep 2019.

Vancouver:

Chang C. An Analysis of key success factors on Facebook business fan pages. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Sep 21]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang C. An Analysis of key success factors on Facebook business fan pages. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0513114-202620

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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